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Dissertations / Theses on the topic 'Market clothing'

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1

Tong, Xiao. "Creation of brand equity in the Chinese clothing market." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4367.

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Thesis (Ph. D.) University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 9, 2007) Vita. Includes bibliographical references.
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Baeva, Anelina Yasenova. "Online consumer behavior : Web experience elements in online clothing market." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17951.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retaile
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Van, Huyssteen S. "Development of standardized sizing systems for the South African children’s wear market." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/4646.

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Thesis (DSc (Consumer Science)--University of Stellenbosch, 2006.<br>326 leaves on CD format, preliminary i-xix pages and numbered pages 1-210. Includes bibliography, list of tables, figures and appendixes.<br>ENGLISH ABSTRACT: This research focused on the need of the children’s wear industry in South Africa for sizing systems based on accurate and current body measurement tables developed from the actual measurements of children. The broad objective of this study was to develop standardised measuring methodologies and techniques which would be relevant to the subsequent development of reliabl
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Gao, Shumei. "Effects of the EC internal market on trade in textiles and clothing." Thesis, University of Birmingham, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302268.

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Xiao, Ranran. "A study of effective apparel brand building strategies in the Chinese market." Pullman, Wash. : Washington State University, 2010. http://www.dissertations.wsu.edu/Thesis/Spring2010/r_xiao_052810.pdf.

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Thesis (M.A. in apparel, merchandising, design and textiles)--Washington State University, May 2010.<br>Title from PDF title page (viewed on July 13, 2010). "Department of Apparel Merchandising, Design and Textiles." Includes bibliographical references (p. 49-55).
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Ji, Hye Kang. "The positive emotion elicitation process of Chinese consumers toward a U.S. apparel brand a cognitive appraisal perspective /." online access from Digital Dissertation Consortium access full-text, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3291278.

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Fowler, Christina Louise. "Satisfying popular consumer demand 1775-1815 : with specific reference to the dress trades in Hampshire." Thesis, University of Portsmouth, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.287768.

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Akyol, Ayse. "An investigation of export performance variations attributable to corporate export market orientation." Thesis, University of Portsmouth, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326999.

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This thesis documents a study of the dimensions of export market orientation associated with export performance. In particular, the research objective is to examine empirically the development and support of a corporate export market orientation and its successful implementation in Turkish clothing companies, as evidenced by successful export performance, and to investigate variations in export performance which may be related to export market orientation. In summary, this research aimed to explore the nature of market orientation in an international context by using empirical data from a samp
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Hui, Shuk Yin. "Consumer decision-making styles and the segmentation of the apparel market : a Chinese case." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/172.

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JIN, YOUQI, and XIAOCHEN XU. "Developing a strong brand." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15581.

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Morrow, Phoebe Mack. "Purchasers and consignors of secondhand clothing in consignment stores." Thesis, Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/101456.

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The research investigated acquisition and disposition behavior of purchasers, purchasers/consignors, and consignors of secondhand clothing in consignment stores. A questionnaire was administered to 168 women and two men in three Roanoke, Virginia stores. It was hypothesized that (1) long-time purchasers (three to five years) patronized other secondhand sellers more than short-time purchasers (two years or less); and that purchasers (2) acquired (a) primarily to save money and (b) secondarily to have well-made clothing, (3) bought two to four times a month, and (4) were satisfied with stores' m
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Hwang, Eun Jin. "Effects of South Korean Market Liberalization on the South Korean Retail Market." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/40675.

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South Korea is a country that is poor in natural resources and capital and remains behind many other nations in technological development; however, South Korea's unique development strategy has led its economy to high growth over the last three decades. During 1997, South Korea began to experience a serious financial crisis, including bankruptcies of many of its conglomerates, a drastic depreciation in the international exchange rate of the South Korean currency, and an increasing foreign debt. Currently South Korea is struggling to compete with products from both industrialized nations and
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Paulsson, Gunnar. "Marketing strategies of the 'new' exporters : based on a firm-level study of Asian clothing-market penetration." Thesis, University of Sussex, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.292865.

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Curran, Louise. "An evaluation of fashion in the Single European Market and its implications for the sourcing of clothing." Thesis, Manchester Metropolitan University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.240575.

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Aubert, Cathy Dorothee. "The teenage market and the fashion industry in France and in theUnited States." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2333.

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This project dealt with the teenage market in France and in the United States. Its aim was to provide the readers with an overview of this market and outline distribution and communication strategies that manufacturers and retailers can use to attract this market to make their business grow. Until a few years ago, the fashion industry did not pursue this market. In stores, most brands were dividing their clothing range into three catagories, women, men, and children. As a growing market with over 23 million teens in the U.S. and over 5.4 million in France, teenagers have an incredible spending
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Boyle, Kathleen Marie. "Organic Cotton Clothing: Is it Helping to Raise the Bottom?" University of Akron / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=akron1405433458.

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Colesky, Yolanda. "Investigating sustainable supply chain practices within the luxury brand market." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/14917.

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Luxury fashion brands seem to contradict sustainability. The values of sustainability are commonly associated with terms such as sharing, collaboration, austerity, and collective thinking. Luxury, however, is associated with excess, self-indulgence, delight and decadence (Kapferer & Bastien, 2012:360). Further paradoxes exist where the apparel of the luxury consumer is often manufactured by labourers in low wage-paying producing countries. High wastage is evident in the seasonality of the fashion industry. However, work opportunities are created by the fickleness of the fashion industry and th
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Seto, Ka Yu Zastezhko Olena. "How can the Japanese specialty retailers of private-label apparel (SPAs) go into the German fast fashion market? /." Eskilstuna : Mälardalen University. School of Business, 2008. http://www.diva-portal.org/smash/get/diva2:121433/FULLTEXT01.

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Jonsson, Frida. "Internationalization - Case Study of Polarn O. Pyret." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-679.

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<p>Aim: As a result of growing globalization and competition the issue of internationalization is becoming more and more important and relevant for companies all over the world. With fading barriers to trade, investment opportunities and technological innovation, more and more companies see new openings for increased profit and growth by going international. During the last number of years new Swedish fashion brands and clothing companies have entered the international market, and Swedish clothing in general is gaining wider interests outside Swedish borders. Due to this I found it interesting
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Dun, Dennis Yiu-Kwong. "Sino-Australian trade in new international division of labour : a study of China's penetration of the Australian clothing market since 1979." Thesis, Queensland University of Technology, 1995. https://eprints.qut.edu.au/36267/1/36267_Dun_1995.pdf.

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In the new International Division of Labour (IDL ), the traditional pattern that developing countries produced raw materials in exchange for the manufactured products of developed countries has been reversed. China, as a developing countries has been currently supplying a considerable quantity of labour-intensive goods to the developed countries, particularly Australia. The aim of this study was to examine China's exports of clothing to Australia in exchange for foodstuff, raw materials and more advanced products. The main thrusts of the thesis show that China, since 1979, has been enthusiasti
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Dagdelen, Gorkem. "Changing Labour Market Positions And Workplace Interactions Of Irregular Moldovan Migrants: The Case Of Textile/clothing Sector In Istanbul, Turkey." Master's thesis, METU, 2008. http://etd.lib.metu.edu.tr/upload/12609749/index.pdf.

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The new international division of labour has transformed the economic structure of Turkey from an import-substituted to an export-oriented economy. Starting from the early 90s, many Moldovan migrants began to come to Turkey in order to work temporarily in the informal economy. They worked in clothing and shoe ateliers until the beginning of this century. Nowadays many Moldovan migrants work in clothing shops as Russian-speaking sales assistants and in the cargo firms as carriers. Based on this historical context, this study explores the changing labour market position and workplace interacti
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Pandian, S. Gnanasekara. "Changing dimensions of single European market : implications for the non-member countries : a case study on India's textile and clothing exports." Thesis, University of Hull, 2000. http://hydra.hull.ac.uk/resources/hull:8366.

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The implications of the single European market on India's exports of textile and clothing industries to the EU can be summarised in the following four statements: 1. The trade creation effect has been witnessed for many of India’s textile and clothing exports. It is the consumption effects, rather than the efficiency related effects, that stimulated the trade creation effect for India's exports to the EU. The benefits of the trade creation for India's textile exports are absolute as India continued to maintain its role as a leading textile exporting nation to the EU. Since India's textile expo
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Fu, Tianlan. "Market strategies of the furniture and garment industries in the Pearl River Delta, China." HKBU Institutional Repository, 2017. http://repository.hkbu.edu.hk/etd_oa/381.

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Conventional theories and empirical studies on global production networks (GPNs) and global value chains (GVCs) have dealt with the dynamic organization of production on global, regional, national, and local scales but have given limited attention to market dynamics. In recent years, particularly in the aftermath of the 2008 global financial crisis, a paradigmatic shift was observed in GPNs and GVCs that directed interests in market dynamics of developing country suppliers in the changing market dynamics in the Global North and the South. However, this phenomenon has not received adequate atte
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Bildsten, Louise, and Annika Sjölund. "Export of quality clothing at a men's wear manufacturer -a study of market strategies at the House of Monatic in South Africa." Thesis, Linköping University, Department of Management and Economics, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1926.

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<p>South Africa, as many of the countries on the African continent, has for a long time been discriminated against when it comes to export of clothing and textiles. The trade regulations are now getting more favorable and the US and European markets are becoming more open for exports from the African continent.</p><p>We came in contact with the House of Monatic, which is a manufacturer of high quality men’s wear clothing in South Africa, and found that they were interested in us doing an export analysis of the company. The House of Monatic is an old colonial company founded in 1906 with over 1
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Strandell, Matilda, and Karin Wallin. "En andra chans : en överblick av secondhandkläders marknad." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19610.

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In our globalized society massconsumption is widespread. However there is a trend showingthat people are starting to re-use clothes instead of buying newly produced garments. Reasonsfor buying secondhand clothing are many. During the 1950s people strived to look likeeveryone else but in the 1960s this changed. Subcultures grew stronger. People wanted toseparate themselves from the masses. Secondhand clothing became a way to showindividuality. The development of secondhand clothing has been fairly slow until about 10years ago when a shift in attitudes happened.The growing awareness of the envir
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Böhmová, Veronika. "Segmentation of young people." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17354.

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My thesis deals with clothing habits of young people. The first part descibes the process of market segmentation, the second part abou the lifestyle of young people and about their clothing habits. I used a questionaire and with the help of PASW Statistics I revaled four segments.
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Mahmoud, Abdelrahman. "Towards more circular economy and sustainable consumption : The practice of second hand clothing consumption in Sweden." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-13838.

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The rapid increase in clothing consumption over the last decades has meant a significant burden on the environment. Some examples of this are the high consumption of natural resources and land, increasing amounts of carbon emissions, excessive use of toxic chemicals, polluting air, land and water and increasing amounts of waste. The average clothing consumption in Europe is far higher than the world average, especially in Nordic countries including Sweden. Adopting and encouraging more circular economies is a part of the European commission‘s strategy to achieve sustainable consumption of reso
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Santos, Palmira Augusta Paulino dos Santos de Sousa. "O papel da comunicação na internacionalização das empresas portuguesas em Angola: contributos sobre o mercado devestuário infantil." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2017. http://hdl.handle.net/10400.5/13785.

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Dissertação de Mestrado em Comunicação Social na especialização de Comunicação Estratégica<br>No intuito de motivar os consumidores a adquirir os seus produtos ou serviços, as empresas utilizam diferentes ferramentas de comunicação. As novas tecnologias alteraram profundamente a forma de negociar e de comunicar, facilitando o incremento das transações comerciais internacionais, reduzindo a importância das fronteiras geográficas e possibilitando que a comunicação das marcas, que inicialmente era massificada, evoluísse para uma comunicação mais segmentada, chegando até à individualização. A
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Berrocal, Paredes Karolay Franceska, Castillo Meylin Silvana Carreño, Bautista Norka Rouskaya Sanchez, Rivas Andrea Aymee Vasquez, and Huerta Carmen Celeste Zorrilla. "Proyecto Berthana Moda Sostenible." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652330.

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El presente trabajo de investigación abarca distintos temas relacionados a cómo se llevará a cabo la formulación e implementación de la marca de moda sostenible, Berthana, que ofrece prendas de vestir exclusivas y elaboradas en base a materiales ecoamigables como el poliéster reciclado y el algodón orgánico en el mercado de Lima, Perú. El objetivo de este proyecto es presentar un modelo de negocio rentable que ofrezca a posibles inversionistas un plan de negocio sostenible. El trabajo de investigación comenzó con el proceso de ideación del proyecto, donde se describe el modelo de negocio. Lueg
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Cabák, Erik. "Podnikatelský plán společnosti zaměřené na prodej outdoorového vybavení ve Zlínském kraji." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442912.

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The diploma thesis deals with the compilation of a business plan for establishing a company specializing in selling outdoor equipment in the Zlín region. The theoretical part includes a detailed description of the business process, the analytical and research methods used in planning and the structure of the business plan. The second part the thesis provides an analysis of the business environment using selected methods as well as a primary survey of potential customers with the goal to validate ideas and identify key factors for the assessment and selection of the market strategy. The design
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Rollwagen, Katharine E. ""The Market That Just Grew Up": How Eaton's Fashioned the Teenaged Consumer in Mid-twentieth-century Canada." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/23314.

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This thesis focuses on the emergence of the teenaged consumer as a market segment in Canada during the 1930s, 1940s, and 1950s. It challenges the notion that teenagers were of little interest to retailers until economics and demographics shaped the more numerous and prosperous post-war teenagers of the Baby Boom generation. Using evidence from corporate records and analysis of mail order catalogues, the study examines how department store retailer, the T. Eaton Company, Limited, began to cultivate a distinct and lucrative teenaged consumer in the 1930s, and thereby began shaping the teenaged c
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Du, Preez R. Ronel). "Female apparel shopping behaviour within a multi-cultural consumer society : variables, market segments, profiles and implications." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52271.

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Dissertation (PhD)--Stellenbosch University, 2001.<br>ENGLISH ABSTRACT: Female apparel shopping behaviour in a multi-cultural consumer society is a complex phenomenon. This study set out to identify the variables that influence female apparel shopping behaviour in a multi-cultural consumer society and to determine whether distinct clusters of female apparel shoppers could be identified. Three theoretical models from the two study disciplines, Consumer Behaviour and Clothing and Textiles, were investigated, i.e. the Sproles Model of Fashion Adoption, the Engel-Blackwell-Miniard Model of C
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Ольшанська, О. В., та Ю. В. Зимбалевська. "Брендинг сучасного дизайнерського одягу". Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/11575.

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Інтерпретовано сучасні тенденції українського й глобального ринків дизайнерського одягу, що, передбачає визначення рівня інтегрованості принципів брендингу вітчизняних підприємств легкої промисловості в основні загальносвітові умови економіки.<br>The modern tendencies of Ukrainian and global markets for designer clothes are interpreted, which involves determining the level of integration of branding principles of domestic light industry enterprises into the main world economic conditions.
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Silva, Karine Liotino da. "Análise do desempenho em inovação das empresas brasileiras produtoras de têxteis e confeccionados e seu impacto no desempenho exportador." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/3/3136/tde-26122014-120728/.

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As empresas têxteis e de confecção cada vez mais vem perdendo competitividade nos mercados interno e externo. Elas se encontram em um hiato no mercado global, onde não conseguem competir com os preços praticados pelos países asiáticos nos produtos de menor valor agregado e, dentre os artigos de alto valor agregado, concorrem pelos mesmos mercados com grandes marcas europeias e norte-americanas já consolidadas internacionalmente. Diante deste cenário, considera-se a participação no mercado internacional uma relevante alternativa para a sobrevivência de empresas que enfrentam a competição global
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Fernandes, José Miguel Avelino. "Factores críticos de sucesso na internacionalização para a China : plano de marketing para as empresas portuguesas de vestuário." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10520.

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Mestrado em Marketing<br>O mercado chinês encerra em si mesmo um conjunto de características bem distintas daquelas que geralmente se encontram em qualquer mercado europeu. Para se ter sucesso naquele país asiático é necessário conhecer as especificidades do mercado consumidor chinês, bem como as suas práticas de gestão e a ética de negócios. Sendo um mercado em ascensão com indiscutível potencial para as marcas de vestuário português, procurou-se apresentar os fatores críticos de sucesso no processo de internacionalização para a China. Para tal, recorreu-se a um questionário online às empresa
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Almeida, Tali Pires de. "As imigrantes sul-americanas em São Paulo: o trabalho feminino na construção de trajetórias transnacionais." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/84/84131/tde-04062018-144826/.

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O foco deste trabalho é a reconstituição das trajetórias de mulheres imigrantes e de suas famílias, originárias da Bolívia, do Paraguai e do Peru com destino ao Brasil, e tem como objetivo analisar as relações sociais transnacionais no processo de migração internacional. Foi possível observar que as relações sociais se expandem para além de um único território nacional. Entre países de origem e destino são mantidas múltiplas conexões, seja por meio do envio de remessas, do contato com familiares ou da manutenção da língua e da cultura. O aumento da participação de mulheres nas migrações intern
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Nogueira, Maria de Lourdes Couto. "Formação profissional e emprego: o caso das egressas do curso técnico em vestuário do Cefet-MG, campus Divinópolis." Pontifícia Universidade Católica de São Paulo, 2010. http://tede2.pucsp.br/handle/handle/2194.

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Made available in DSpace on 2016-04-25T20:19:59Z (GMT). No. of bitstreams: 1 Maria de Lourdes Couto Nogueira.pdf: 789109 bytes, checksum: 87671b36e8cbab10389925ac6e0fbe5a (MD5) Previous issue date: 2010-11-16<br>This work addresses the relationship between professional training course and job market insertion of a group of alumni of the technical clothing course at Cefet-MG, from 2002 to 2008. The significant presence of women in the course is evident from the time of enrollment in the selection process until its conclusion, which reflects the expression of strong female presence in the clot
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Simova, Jozefina. "Market structure and evolution of the clothing retail sector in the Czech Republic under the specific conditions of a transition economy : an empirical investigation of structural change issues of the sector using a longitudinal study between the years 19." Thesis, University of Huddersfield, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368308.

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Mockaitytė, Raimonda. "Drabužių kolekcija PYKČIO VIRUSAS." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100902_235902-82868.

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Bakalauro darbo pirmame skyriuje išanalizuoti neigiami žmonių jausmai, išnagrinėti įvairių autorių (medikų, sociologų, mokslininkų) publikuojami straipsniai pykčio ir agresijos tema. Išanalizuotos neigiamų emocijų kilimo priežastys, jų išreiškimas ir valdymas. Antrajame skyriuje pateikta įvairių dizainerių kūrybos pavyzdžių, interpretuojančių neigiamas emocijas. Išanalizuoti seserų Mulleavy (Rodarte) sukurti darbai, kuriuose atsispindi pyktis ir agresija. Menininkės sukurtuose modeliuose tiesiogiai agresijos ir pykčio neinterpretuoja, jos pasitelkia šiuos jausmus tik kaip pagalbinę priemonę,
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Hermansson, Kenth. "I persuadörernas verkstad. Marknadsföring i Sverige 1920-1965 : En studie av ord och handling hos marknadens aktörer." Doctoral thesis, Stockholms universitet, Ekonomisk-historiska institutionen, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-2.

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A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind. The thesis explores the development and practice of marketing towards consumers as a main activity of actors in the market, how it was formulated in textbooks an trade journals and followed up in the activity of two Swedish companies (Barnängen and MEA, Militärekiperingsaktiebolaget). The focus is on the period 1920-1965. In the first part the main lines of the dissertation is drawn. T
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Diggins, Kimberly A. "Shifting cultures of recycled style : a history of second-hand clothing markets in Montreal." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape10/PQDD_0001/MQ43853.pdf.

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Greco, Lidia. "Industrial redundancies : a comparative analysis of the chemical and clothing industries on Teesside (UK) and Brindisi (I)." Thesis, Durham University, 2000. http://etheses.dur.ac.uk/4533/.

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This thesis develops an alternative to the neo-classical approach to redundancies. The study assumes that the employment relation is not reducible to the labour contract and, therefore, cannot be subjected exclusively to the monetary exchange. It focuses on the intermediate formal and informal institutions that, by entering the process of wage determination and regulating the relationship between capital and labour, constitute a critical factor in explaining industrial and employment change. In doing so, it suggests a complementarity between macro-economic perspectives (e.g. the Keynesian appr
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Driver, Stephen. "Beyond markets and hierarchies : a study of manufacturers and retailers in the UK clothing sector." Thesis, University of Sussex, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.303001.

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Droščáková, Jana. "Marketing módnych značiek so zameraním na značku Zara." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198056.

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The diploma thesis concerns with the specifics of fashion industry and marketing of fashion brands, with a closer focus and attention on a Spanish clothing brand Zara.The purpose of this work is to offer the reader an overview of marketing methods and tools used by fashion brands to reach, get and keep customers and to specify the actual forms of marketing communication used by the renowned Zara. The goal of the thesis is to find out the awareness of these marketing tools among Czech customers, what they think of the brand itself and then provide suggestions to improve its existing image. The
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Nakano, Yukie. "An evaluation of the potential for wider use of recycled synthetic materials in the UK High Street clothing markets : its drivers and barriers." Thesis, Northumbria University, 2010. http://nrl.northumbria.ac.uk/492/.

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This thesis focuses on the potential to expand the markets for recycled synthetic materials, specifically focusing on the uptake of polyester recycling technologies and materials from the perspective of UK high street clothing retailers and Japanese recycled polyester textile manufacturers. Historically, textile waste or 'shoddy' has been 'downcycled' and used in products such as blankets, rugs or wipers. During the 1990s technological developments enabled the production of thinner and longer fibres from recycled polyester for clothing, particularly in outdoor wear, sportswear and uniforms. Ad
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Piart, Louisa. "Making Things Fit, Making Ends Meet : small Entrepreneurs in Istanbul’s Garment Industry." Thesis, Paris Sciences et Lettres (ComUE), 2018. http://www.theses.fr/2018PSLEH009.

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Dans l’industrie du vêtement d’Istanbul, les carrières sont courtes et le taux de renouvellement des ouvriers est élevé. La combinaison entre production flexible et accords de sous-traitance dans un environnement urbain informel amène un nombre croissant d’ouvriers à assumer des fonctions entrepreneuriales équivoques. Ces acteurs sont au cœur de cette thèse de doctorat. Pour maintenir leurs positions ces ouvriers temporaires sont souvent contraints de devenir de petits intermédiaires précaires qui redéfinissent les distinctions entre production et distribution. Basée sur des données empiriques
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Lin, Hsin-Chen, and 林欣晨. "Taiwan's Online Auction Market of Women's Clothing and Accessories." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/23565195100381661162.

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碩士<br>國立交通大學<br>科技管理研究所<br>94<br>This research analyzed the supply and demand of the online auction market of women’s clothing and accessories in Taiwan. Literatures of Taiwan’s online auction market and the behavior of online auction consumers were reviewed. From consumer’s demand perspective, consumer decision process affecting “to bid” or “not to bid” a product on an auction website was explored. Online auction sellers must increase brand awareness, consumer purchasing intention, and trading satisfaction. From a supply’s perspective, the author studied twelve prominent Yahoo! online sellers
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Huang, Yu-Shiang, and 黃有祥. "Analysis of functional fabrics (clothing) in the market applications." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/47934043446158317680.

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碩士<br>淡江大學<br>國際企業學系碩士在職專班<br>104<br>From these years, there are so many discussion by scholars for functional textile sales promote, These research was probe function fabric and start from the point of view by producer, to depth interviews with the different type company of Taiwan. To probe and confirm the present function fabric market inquiry and improve method, moreover to solve the practice difficult and improve the potential competition in the future for producer. From traditional fabric change to high value functional fabric With these research of specific fabric in Taiwan textile f
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楊淑涵. "An Online Clothing Customization Business Model for Taiwan Market." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/75257447182590334334.

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LING, LAN CHIN, and 藍金玲. "The Successful Factors for the Boutique Clothing in the Market." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/28116697764604608423.

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碩士<br>開南大學<br>商學院碩士在職專班<br>102<br>This study primarily analyses the factors influencing consumer's brand loyalty towards boutiques. A set of six factors is proposed based on literature review to establish research model using Structural Equation Model (SEM) to explore their impact to boutique brand loyalty. In this study the targets are those customers who had purchase experience before. By way of online questionnaire, the clicks reach 1,657 times. A total of 510 questionnaires are collected and 416 are valid with return rate of 81.57%. The results of our survey indicate that the price of the
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