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Dissertations / Theses on the topic 'Market entry strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Kretzberg, Alena. "Market entry strategies for emerging economies /." Frankfurt am Main : Peter Lang, 2008. http://www.loc.gov/catdir/toc/fy0805/2008386959.html.

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2

Tsaplin, Evgeny. "Market-Entry Strategies of Startup Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5951.

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Russia's startups fail at high rates. The purpose of this multiple case study was to understand the market-entry strategies used by accelerated startup managers to succeed in business longer than the first 3 years. The target population for this study was 3 startup owners who completed an acceleration program from the Internet Initiatives Development Fund and continued to operate businesses that generated revenue. The participants in the study were located in 3 different cities in Russia: Moscow, Saint Petersburg, and Tomsk. The conceptual framework for the study was Raheem and Akhuemonkhan's

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3

Barua, Debashish, and Mahmudur Rahman Chowdhury. "Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34965.

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Background: Now-a-days, the forces of globalization derive firms to go to international market. When a firm thinks to expand its business outside of the home market, it needs to explore the form of operation through which it will enter into the foreign market. International entry mode research deals with this matter. (Brouthers et.al.2007). Selection of an optimal entry mode strategy is very important because it is very difficult to change or correct and have a long-term impact on the firm’s foreign operation (Pedersen, Petersen, & Benito, 2002). Actually, it is very difficult for a firm t

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4

Ofori-Mensah, Enock, Elhadi Magdi, and Karimi Sarkaut. "THE MARKET ENTRY STRATEGIES OF SANDVIK IN SERBIA AND MACEDONIA." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-10656.

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ABSTRACT Date: June 4th, 2010 Title: The Marketing Entry Strategies of Sandvik Mining in Serbia and Macedonia Course: Business Administration Program: Bachelor Thesis in Business Administration Authors: Enock Ofori-Mensah, Sarkaut Karimi & Magdi Elhadi Supervisor: Prafulla Acharya Examiner: Ole Liljefors Introduction: Sandvik AB was founded in 1862 by Göran Fredrik Göransson who is the first person in the world to use the Bessemer method in steel industry. Sandvik Group is considered to be a world-leading company which produces high-technology products and has achieved a

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Ngan, Po-yuen Ricky, and 顔寶源. "Market entry and integration strategies for building products." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31265765.

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Ngan, Po-yuen Ricky. "Market entry and integration strategies for building products /." [Hong Kong] : University of Hong Kong, 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13731270.

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7

Esho, Tina Gloria, and Stella Georgieva Kostova. "Market Entry Strategies : The Case of Aura Light Entering the Bulgarian and Romanian Markets." Thesis, University of Kalmar, Baltic Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-347.

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<p>Developing countries are quite attractive destinations for foreign investments in various economic sectors.Whether an MNC can successfully enter these markets embodies the aptitude to understand the external macroeconomic and social environment of the host country. An MNC must adjust their competitive stance, decipher adequate market potential and uncover the relevant entry strategy to acquire operational success. We have built a framework surrounded by essential operational strategy. This concerns matching a firm's resources and capabilities to the opportunities that arise in the external

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8

Bandick, Sako, and Fabakary Sanneh. "Foreign market entry strategies : Evidence from a developed and an emerging market." Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35437.

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Background - The positive impacts of globalization have been widely discussed, whereas many researchers argue that national borders are of less importance. However, as national borders are argued to be of less importance, some researchers miss to point out that the institutional differences remain and they are challenging to change. Purpose - The purpose of this study is to examine and compare the entry strategies of three Swedish firms entering both a developed and an emerging market with a focus on the different institutional contexts. Method - This study has applied a qualitative method wit

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9

Raihan, Rubaiyat, and Shah Azeem. "The Specificities of Market Entry Strategies into a Developing Country : A research study on the entry strategies ofenergy efficiency light industry." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12881.

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Date May 31, 2011 Course Name: Masters Thesis in Marketing, 4FE02E, 15 hp, Spring 2011 LinnaeusUniversity,Växjö,Sweden Program Masters in Marketing Authors: Rubaiyat Raihan 840812 Shah Azeem 761210 Tutor: Engelbert Weiss Examiner: Sarah Philipson Title of the Paper: The specificities of market entry strategies into a developing country Problem Statement: “What are the specificities of market entry strategies into a developing country?” Purpose: To understand the market entry strategy of high tech product like energy efficiency light for the developing country taking into consideration the aspe

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10

Benjamin, Levi Kiruba Jeyaseeli. "Market entry strategies of foreign Telecom companies in India." Wiesbaden Dt. Univ.-Verl, 2006. http://dx.doi.org/10.1007/978-3-8350-9453-6.

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11

Dahlström, Sara, and Susanne Bern. "Strategic market entry by applying the path dependency approach." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-133463.

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Entering a new market is one of the most important strategic decisions a company makes, and being an external player can make it possible to reveal opportunities not apparent to the industry players. The key is to not take industry structures for granted, but to think outside the box when formulating the entering strategy. This study rests on the assumption that there are factors in industries that are more path dependent than others, hence they are rigid and difficult to change. These factors could eventually prevent the industry from evolving even though new technology and processes are avai

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12

Rüegger, Severin. "Wealth Management in China Market Entry Strategies of Foreign Entities /." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/03601861001/$FILE/03601861001.pdf.

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ASTBURY, MARC, and MARIUS LUX. "Foreign Market Entry Strategies: A Study ofBorn Global B2B SME’s." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-223883.

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14

Marcinkowska, Anna. "Exploratory study of market entry strategies for digital payment platforms." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-147994.

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The digital payment industry has become one of the fastest evolving markets in the world, but in the wake of its rapid advancement, an ever increasing gap between academic theory and the actual reality of this market widens - and especially so when it comes to entry theory. It is widely acknowledged that the world is moving towards an ever more homogeneous economy, but despite the fact that payment preferences differ greatly from country to country - research on this subject continues to revolve mainly around localized efforts. But as historical inequalities between poor and rich societies con

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FU, YU. "Foreign market entry strategies : a case study for a Chinese pump manufacturer." Thesis, Högskolan i Gävle, Akademin för teknik och miljö, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9443.

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Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). The international marketing has become an important trend in this modern society, global strategy has been put at the top of the agenda of many companies. And making development in the international market can also be a goo

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Astbury, Marc, and Marius Lux. "Foreign Market Entry Strategies: A Study of Born Global B2B SME’s." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209561.

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The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. The aim is to answer the following two research questions: ‘What does a Born Global B2B SME’s internationalization process look like?’ and ‘Which adaptations should a Born Global B2B SME make to acquire customers in the German market?’ A review of internationalization literature, complemente

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17

Chen, Ivy Siok Ngoh. "Newly industrialised country firms in Western Europe : marketing strategies, organisation and performance." Thesis, University of Warwick, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.323373.

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Boyen, Maria Helena. "Expansion and market entry strategies of multinational lodging firms in emerging markets: the case of Brazil." Universidade de Fortaleza, 2012. http://dspace.unifor.br/handle/tede/89601.

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Made available in DSpace on 2019-03-29T23:45:51Z (GMT). No. of bitstreams: 0 Previous issue date: 2012-02-08<br>This study investigates expansion and entry strategies of multinational lodging firms to Brazil. Due to the emerging importance of services in economic development, the amount of research on the process of internationalization and service industries, where lodging firms are counted to, is growing; but international lodging industry research still lacks sufficient research, particularly studies about the internationalization of lodging firms to Latin America or a Latin American coun

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Schorsch, Martin. "Market entry strategies for Russia : a comprehensive survey based on expert interviews /." Bremen : Diplomica-Verl, 2009. http://deposit.d-nb.de/cgi-bin/dokserv?id=3235041&prov=M&dok_var=1&dok_ext=htm.

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Kar, Buğra, and Kilian Nyssen. "Motivations, Barriers and Collaborative Strategies at Entry on the Swedish Alternative Protein Market : A Resource Based Perspective." Thesis, Uppsala universitet, Industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447376.

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The necessity of sustainable transitions has become more and more acknowledged in recent years. From these changes, specific markets have recently been emerging which are closely tied to sustainable development. An industry which is particularly critical for enabling such transitions is the food industry where the current eating patterns have been linked to an array of issues with the considerable reliance on animal-based products often pointed out as a major concern. From a raising awareness and technological changes, a market has arisen which aims at supplying proteins from alternative sourc

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Nyssen, Kilian, and Buğra Kar. "Motivations, Barriers and Collaborative Strategies at Entry on the Swedish Alternative Protein Market : A Resource Based Perspective." Thesis, Uppsala universitet, Industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448015.

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The necessity of sustainable transitions has become more and more acknowledged in recent years. From these changes, specific markets have recently been emerging which are closely tied to sustainable development. An industry which is particularly critical for enabling such transitions is the food industry where the current eating patterns have been linked to an array of issues with the considerable reliance on animal-based products often pointed out as a major concern. From a raising awareness and technological changes, a market has arisen which aims at supplying proteins from alternative sourc

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Binh, Pham Phu. "Foreign market entry strategies in emerging markets and the quartet bargaining relationship : a study of the entry of telecommunications multinationals in Vietnam." Thesis, University of Leeds, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485771.

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Dynamic changes, non-market strategies, and multilateral entry interactions are new contextual challenges to the established international business theory. Investigating foreign market entry strategies of multinationals in the context of dynamic changes and multilateral interactions, the study finds agap of knowledge in understanding MNCs' entry strategies into emerging markets where the said context is most critical. Hence, the study focuses on trying to give better comprehension of how MNCs' entry strategies can be better understood and predicted in this p~icular context. An extended theoret

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Johansson, Christopher, Carl-Johan Ingvarsson, and Fredrik Spak. "Entry Mode Strategies for ire into the Polish Market : A Case Study of ire Möbel AB." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-736.

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<p>Background: In today’s business environment it is important to find new customers. An action that has been widely used is to enter foreign markets. Most firms are always seeking to maximize their profits, which can be achieved if an entry into a foreign market is performed. Due the European Union (EU), new economies open their borders for international trade and foreign investments. In 2004 Poland received membership. Even though Poland may be a country with potentials, there are aspects that the firm has to take into consideration in a potential market entry. Among these are market related

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Johansson, Christopher, Carl-Johan Ingvarsson, and Fredrik Spak. "Entry Mode Strategies for ire in to the Polish Market : A Case Study of ire Möbel AB." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-995.

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<p>Background: In today’s business environment it is important to find new customers. An action that has been widely used is to enter foreign</p><p>markets. Most firms are always seeking to maximize their profits,</p><p>which can be achieved if an entry into a foreign market is performed.</p><p>Due the European Union (EU), new economies open their</p><p>borders for international trade and foreign investments. In 2004 Poland received membership. Even though Poland may be a country</p><p>with potentials, there are aspects that the firm has to take into consideration in a potential market entry.

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Ahmad, Husairi Mariyani. "Imitative market entry strategies : the role of strategic orientation, resources, capabilities and absorptive capacity." Thesis, Cardiff University, 2014. http://orca.cf.ac.uk/73644/.

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Despite being more common than innovation, little is known about the strategies involved in imitative market entries and the capabilities enabling their executions. Drawing on the Resource-based View and Competitive Dynamics perspectives, the study examines the role of marketing capability, technological capability and absorptive capacity in aiding technological firms to engage in successful imitative market entries. The research also examines the relationship between strategic types and resources as well as the relationship between resources and capabilities. Finally, the research investigate

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Eberle, Lukas, and Annika Reh. "The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35200.

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Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). Methodology & Approach: Applying a deductive approach, a mixed method research has been chosen as research strategy, combining methods of both q

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Jůva, Marek. "Návrh strategie vstupu společnosti RENOCAR, a.s. na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234387.

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Tato diplomová práce se zabývá návrhem a analýzou strategie vstupu společnosti RENOCAR, a.s. na slovenský trh. Práce obsahuje přehled související literatury s důrazem na publikace, které se zabývají problematikou internacionalizace firem a vstupem společností na zahraniční trh. Analytická část zkoumá momentální situaci na trhu s automobily v České a Slovenské republice a stručně představuje toto průmyslové odvětví z evropského pohledu. Pomocí základních finančních ukazatelů pak hodnotí současný stav ve společnosti RENOCAR, a.s. Na základě výsledků získaných z výše uvedených analýz, autor ve tř

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Lavialle, Ludivine. "Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil." reponame:Repositório Institucional do FGV, 2011. http://hdl.handle.net/10438/8560.

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Submitted by Ludivine Lavialle (ludivine.lavialle@gmail.com) on 2011-08-31T03:18:02Z No. of bitstreams: 1 Tesis final Ludivine Lavialle.pdf: 2204423 bytes, checksum: 7041f4c8626832745d2179bc6f17fcec (MD5)<br>Approved for entry into archive by Gisele Isaura Hannickel (gisele.hannickel@fgv.br) on 2011-08-31T13:22:40Z (GMT) No. of bitstreams: 1 Tesis final Ludivine Lavialle.pdf: 2204423 bytes, checksum: 7041f4c8626832745d2179bc6f17fcec (MD5)<br>Approved for entry into archive by Gisele Isaura Hannickel (gisele.hannickel@fgv.br) on 2011-08-31T13:22:51Z (GMT) No. of bitstreams: 1 Tesis final Lu

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Aardeck, Anna-Katharina, and Corinna Behling. "Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123442.

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nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. Customer value can be defined as the perceived benefits a company delivers its customers in comparison to the perceived expenses. Nevertheless, no uniform definition exist. In addition to that, if there is a direct connection between B2B customer value and international market entry strategies have not been investigated yet.

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Muriu, Elizabeth Wangeci. "The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85973.

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Li, Zhan. "Western media corporations' risk and strategies in post-WTO China." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1100671766.

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Thesis (Ph. D.)--Ohio State University, 2004.<br>Title from first page of PDF file. Document formatted into pages; contains xii, 209 p.; also includes graphics. Includes bibliographical references (p. 171-181).

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Barwinski, Arne, and Caroline Burvall. "Fashionable Strategies : Internationalization process of small and medium sized Nordicfashion companies." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45570.

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In our master thesis “Fashionable strategies” we analyze the internationalization processof small and medium sized Nordic Fashion companies. In our study we conducted aquantitative survey and qualitative in-depths interviews to shed light on the topic. We usehereby an iterative research strategy through the triangulation analysis method as researchapproach. The combination of methodologies and perspectives allowed us to analyze ourtheoretical framework and the research questions in a favorable manner. The researchquestions we aim to investigate in our study were the following:· What are the re

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Klug, Michael. "Market entry strategies in Eastern Europe in the context of the European Union an empirical research into German firms entering the Polish market /." Wiesbaden : Deutscher Universitäts-Verlag, 2006. http://www.myilibrary.com?id=134362.

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Elfström, Oskar, and Hans Tam. ""All eCommerce actors will be slaves under Amazon..." : - A study on how Amazon has affected Swedish eCommerce and their defensive marketing strategies." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446659.

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Increased competition by new market entries has long been studied with defensive marketing strategies (DMS) being identified as one of the ways of combating a new competitor. There is limited research concerning the Swedish eCommerce business landscape and its competitive environment and adding the fact that Amazon, in late 2020, launched in Sweden this study aims to outline what DMS Swedish eCommerce businesses have implemented as a result of Amazon’s entry. Qualitative semi-structured interviews were held with respondents in key positions of firms, where the individual either was working wit

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Schlechtriem, Maximilian. "The analysis of foreign market entry strategies on the basis of different cultural backgrounds and environments : a qualitative study characterising the differences and similarities of brazilian and european firms." Master's thesis, reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10400.14/20365.

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Submitted by Maximilian Schlechtriem (maxschlechtriem@gmail.com) on 2016-03-08T13:21:35Z No. of bitstreams: 1 Master_Thesis_Maximilian_Schlechtriem.pdf: 1583113 bytes, checksum: bc7e488f36ce3dcbf9258334e963ef4d (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-03-11T14:03:08Z (GMT) No. of bitstreams: 1 Master_Thesis_Maximilian_Schlechtriem.pdf: 1583113 bytes, checksum: bc7e488f36ce3dcbf9258334e963ef4d (MD5)<br>Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-03-14T17:07:15Z (GMT) No. of bitstreams: 1 Master

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Arnstorp, Henrik. "Foreign market entry strategies in developed and emerging economies : A case study of how the entry strategies of Norwegian oil service firms are affected by the differing institutional contexts of Australia and Brazil." Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse, 2013. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-25422.

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When firms expand to foreign markets, their entry strategies unfold. Traditionally, research on entry strategies has focused exclusively on firm- and industry-specific factors and largely ignored the context constituted by the institutions of the host country. The institutional context determines the ?rules of the game? in any market, and includes both formal institutions such as laws and regulations and informal institutions such as norms and culture. With the increasing relevance of emerging markets, in which institutions differ significantly from developed economies, researchers are embraci

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Liu, Sindy Ling. "An investigation of foreign luxury fashion retailers' internationalisation process into China : motives, market entry methods and strategies to success." Thesis, Glasgow Caledonian University, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.606547.

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Luxury fashion retailing within the Chinese market is characterised by companies of all scales operating within a dynamic and turbulent environment An important feature of the Chinese market, not seen before in other markets, is the extent to which luxury fashion retailers must adapt. The success of luxury fashion retailing in China is largely dependent on the luxury brand's image in the market; hence, it is important to firstly, take control of establishing brand status and, secondly, increase brand awareness by adapting communication strategies. This study examines the internationalisation p

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Schlechtriem, Maximilian. "The analysis of foreign market entry strategies on the basis of different cultural backgrounds and environments : a qualitative study characterising the differences and similarities of brazilian and european firms." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/15855.

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Submitted by Maximilian Schlechtriem (maxschlechtriem@gmail.com) on 2016-03-08T13:21:35Z No. of bitstreams: 1 Master_Thesis_Maximilian_Schlechtriem.pdf: 1583113 bytes, checksum: bc7e488f36ce3dcbf9258334e963ef4d (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-03-11T14:03:08Z (GMT) No. of bitstreams: 1 Master_Thesis_Maximilian_Schlechtriem.pdf: 1583113 bytes, checksum: bc7e488f36ce3dcbf9258334e963ef4d (MD5)<br>Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-03-14T17:07:15Z (GMT) No. of bitstreams: 1 Master

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Mulet, Forteza Carlos. "Four papers about the development, market concentration, mobility, profitability and factors influencing choice of entry mode in the hotel chains." Doctoral thesis, Universitat Jaume I, 2010. http://hdl.handle.net/10803/10363.

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La tesis doctoral se compone de cuatro partes perfectamente diferenciadas y a su vez totalmente conexionadas. La primera parte analiza las vías de expansión de las cadenas hoteleras, su concentración y movilidad así como los factores que han propiciado que los contratos de franquicia se hayan convertido en la estrategia de crecimiento preferida por parte de las cadenas hoteleras con mayor número de habitaciones del mundo.<br/>La segunda parte se centra en analizar como afecta a las rentabilidades que obtienen las cadenas hoteleras la utilización de las distintas estrategias de crecimiento.<br/

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Chalupská, Nikola. "Metody vstupu na zahraniční trh se zaměřením na švédský trh." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205166.

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The diploma thesis is devoted to market entry strategies, afterwards it is focused on entry to swedish market of selected company.The first chapter theoretically describes market entry strategies. The second chapter is focused on swedish market, as a target market of chosen company. The main part of this chapter pursues description and analysis of swedish entrepreneurial environment. Therefore two reports are used: Doing Business Report and Global Competitivness Report. The third chapter describes market entry of selected company, the fourth part evaluetes its rate of success. The aim of this

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Mosley, Shelley D. "Exploring Strategies of American Small Business Owners in United Arab Emirates." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4538.

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The International Trade Administration reported that 70% of worldwide revenue for American businesses comes from consumers in emergent markets such as India, the Middle East, and Northern Africa. However, the United Arab Emirates (UAE) is a country that many American small business owners are not operating in and capitalizing on the financial opportunities that are available. The purpose of this multiple case study was to explore strategies American small business owners use in successful international entrepreneurship for increased revenue and operational longevity. The study population consi

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Winblad, von Walter Emma. "Communication and sales channels' role in international market entry for innovative new venture firms : A case study on TLight." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64905.

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Globalisation has taken the world by storm by opening opportunities for new markets and easier communication. The general economic climate during the last decade is one reason to this, and the impact has resulted in internationalisation as a key strategy for survival. This has affected many kinds of industries and companies, not least new venture firms. There is today a competitive market climate where companies need to have a strategic advantage to succeed. One advantage could be to increase customer value through the selection of communication channels and sales channels, which has resulted

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Chiu, Chihsuan. "A study of entrepreneurship : Taiwanese digital content companies in China." Queensland University of Technology, 2008. http://eprints.qut.edu.au/28386/.

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China’s accession to the World Trade Organisation (WTO) has greatly enhanced global interest in investment in the Chinese media market, where demand for digital content is growing rapidly. The East Asian region is positioned as a growth area in many forms of digital content and digital service industries. China is attempting to catch up and take its place as a production centre to offset challenges from neighbouring countries. Meanwhile, Taiwan is seeking to use China both as an export market and as a production site for its digital content. This research investigates entry strategies of T

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Chiu, Chi-Hsuan. "A study of entrepreneurship : Taiwanese digital content companies in China." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/28386/1/Chihsuan_Chiu_Thesis.pdf.

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China’s accession to the World Trade Organisation (WTO) has greatly enhanced global interest in investment in the Chinese media market, where demand for digital content is growing rapidly. The East Asian region is positioned as a growth area in many forms of digital content and digital service industries. China is attempting to catch up and take its place as a production centre to offset challenges from neighbouring countries. Meanwhile, Taiwan is seeking to use China both as an export market and as a production site for its digital content. This research investigates entry strategies of T

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Liu, Da. "Analyzing and comparing strategies of Gallo and Delta : between offline and online B2C entry and marketing in China." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/19864.

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Mestrado em Gestão/MBA<br>Empresas e marcas portuguesas como o Gallo e o Delta entram nos mercados chineses há cerca de uma década. Este estudo analisa historicamente as estratégias de entrada e marketing dessas duas marcas na China, já que Gallo e Delta enfrentaram desafios tanto como marcas estrangeiras quanto como uma dieta culturalmente diferente na China. A tese adotou estruturas analíticas para discutir as operações das duas empresas na China como marcas estrangeiras. Como conclusão e análise mais aprofundada, este estudo compara as estratégias offline e online (principalmente Taobao do

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Gxoyiya, Makhabu Dinah. "Modes of market entry and strategies for selected South African companies doing business in the Democratic Republic of the Congo / Gxoyiya M." Thesis, North-West University, 2011. http://hdl.handle.net/10394/8094.

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This research identifies modes of market entry as well as strategies embarked on by South African companies that are currently doing business in the DRC. Data collection was performed through one–on–one interviews with executives of the South African companies that are in the different sectors of business in the DRC. Research has found that the mode adopted for entry was related to the degree to which the company has committed its resources, across all sectors involved. The DRC is potentially one of the richest countries in Africa, with rich mineral resources, timber (75% of the country is for

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Singh, Sauman. "Entry and operation strategies of Indian pharmaceutical firms in Africa under the dynamics of markets and institutions." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0238/document.

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La thèse démontre que l'environnement protectionniste en Inde a contribué à bâtir une industrie pharmaceutique solide. L'arrivée simultanée de l'Accord ADPIC et de la libéralisation économique a créé des « push factors » à la fois compétitifs et favorables, obligeant les firmes pharmaceutiques indiennes (FPI) à chercher de nouvelles voies de croissance à l’étranger. Les politiques des pays africains en faveur des génériques, l’action des organisations internationales et la nouvelle gouvernance des marchés financés par les bailleurs de fonds ont aussi induits des « pull factors » permettant aux

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Engblom, Josephine, and Neda Rahimzadeh. "Modebranschens Internationella Arena: En studie om svenska modeföretags etablering och varumärkesbyggande på internationella marknader." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35538.

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Syftet med denna uppsats ämnar att beskriva svenska modeföretags internationaliseringsprocess. Därför ska vi undersöka och analysera nätverkets betydelse, barriärers påverkan, val av etableringsstrategier och varumärkesbyggnad vid internationalisering. För att uppnå syftet med vår studie har nedanstående huvudproblem formulerats: Hur går svenska modeföretag tillväga vid etablering och varumärkesbyggnad på den internationella marknaden? Uppsatsens teoretiska utgångspunkt innefattar svenska modeföretags etablering på den internationella marknaden vilket berör internationaliseringsprocessen,

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Bihelerová, Judita. "Market Entry Strategy for LEDON Lamp GmbH." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76323.

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The main goal of this thesis is to set up a vital and pertinent marketing strategy for LEDON Lamp GmbH to enter the UK market with its innovative product. In order to approach the problem correctly, a review of the existing theoretical literature was performed, based on which a thorough secondary and primary research was carried out. The findings include a detailed description of LEDON Lamp GmbH and the UK market, the characteristics of the main competitors, their products and other competing technologies, the possible distribution channels and it also includes a part dealing with the characte

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Mazal, Tomáš. "Návrh marketingové strategie společnosti vstupující na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-255774.

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Diplomová práce se zabývá návrhem marketingové strategie slovenské společnosti Shirt Up, s.r.o. pro vstup na český trh. Společnost je malým producentem triček s potiskem a v současné době má zastoupení výhradně na Slovensku. Cílem této práce je připravit možnou marketingovou strategii pro vstup na český trh, která bude vycházet z teoretických základů a analýzy současné situace.

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