Relevant bibliographies by topics / Market Entry Strategy Evaluation

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Market Entry Strategy Evaluation'

Author: Grafiati
Published: 4 June 2021
Last updated: 18 February 2022

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Journal articles on the topic "Market Entry Strategy Evaluation"

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Ameer, Rashid, and Marveys Willfred Ayomi. "International market expansion and diversification opportunities for KBB Resources Berhad Malaysia." Emerald Emerging Markets Case Studies 4, no. 1 (2014): 1–6. http://dx.doi.org/10.1108/eemcs-02-2013-0016.

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Subject area International business. Study level/applicability Bachelor level. Case overview This case study simulates a real life management decision. It explores the planning, organizing and controlling challenges associated with developing an internationalization strategy. Top managers planning to expand “internationally” contemplate about potential international markets should understand the risks and opportunities they present and how best to deal with them. Often organizational design is neglected prior to embarking on internationalization strategy. The case provides contrasting perspect
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HÄCKEL, BJÖRN, and DOMINIC STIRNWEISS. "DETERMINING THE OPTIMAL TIME TO LAUNCH AN EMERGING INNOVATION IN A MARKET." International Journal of Innovation Management 24, no. 06 (2019): 2050055. http://dx.doi.org/10.1142/s1363919620500553.

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Investments in emerging technologies and the development of related emerging innovations are necessary to compete in the long term. The market entry timing plays an important role in generating decisive competitive advantages over competitors through investments in emerging innovations. Different market entry strategies offer varied opportunities and risks, which firms must take into account when choosing the optimal time to enter the market. This study develops an optimisation model to make an economically appropriate ex-ante decision in this choice by accounting for several relevant factors
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Lin, Hsiu-Fen, and Kai-Lin Chang. "Key success factors of international market development." Maritime Business Review 2, no. 2 (2017): 79–98. http://dx.doi.org/10.1108/mabr-09-2016-0025.

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Purpose The purpose of this paper is to develop an evaluation model to determine the relative weights of key factors influencing international market development (IMD) success through analysis network process (ANP) during group decision-making. An empirical case of the Taiwan bulk shipping industry is used to illustrate the feasibility of the proposed approach. Design/methodology/approach The literature review is performed to generate 20 key success factors (KSFs) along with four factor categories in IMD (such as organizational capability, environmental scanning, international strategy and int
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Vrontis, Demetris, Alkis Thrassou, and Chia Hung Wei. "A critical evaluation of strategic market entry theories and practices: the case of Hewlett-Packard." J. for International Business and Entrepreneurship Development 3, no. 1/2 (2006): 152. http://dx.doi.org/10.1504/jibed.2006.011957.

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Smith, C., M. Ogutu, M. Munjuri, and J. Kagwe. "The Effects of Foreign Market Entry Strategies on Financial Performance of Listed Multinational Firms in Kenya." European Journal of Business and Management Research 6, no. 3 (2021): 216–25. http://dx.doi.org/10.24018/ejbmr.2021.6.3.517.

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The objective of this study was to establish the effects of foreign market entry strategies on the financial performance of listed multinational firms in Kenya. Internationalization theory was used as the theoretical foundation of the study. Empirical studies reviewed revealed that several studies had been done on the direct relationship between performance of multinational firms and their modes of entry into foreign firms. However, none of these studies focused on the financial performance of listed multinational firms. The study utilised a cross-sectional descriptive design. Secondary data c
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Klute-Wenig, Sandra, Svenja Rebsch, Hartmut Holzmüller, and Robert Refflinghaus. "Improving the selection of international distribution partners by using quality management methods." International Journal of Quality and Service Sciences 9, no. 3/4 (2017): 241–50. http://dx.doi.org/10.1108/ijqss-03-2017-0022.

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Purpose The importance of international markets has increased in the past years and will further increase in the future. This offers potential for being competitive, but especially for small- and medium-sized enterprises (SMEs) is going along with a variety of risks, e.g. the competition in the domestic market intensifies. Nevertheless, in most cases, SMEs with foreign operations are more successful than SME operating solely in the domestic markets. Nevertheless, the internationalization activities of SME are often unsystematic and emotional, especially when looking for distribution partners.
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Pehrsson, Anders. "Sequential expansion in a foreign market." European Business Review 28, no. 3 (2016): 285–311. http://dx.doi.org/10.1108/ebr-01-2016-0017.

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Purpose A multinational firm’s expansion in a foreign market is a key issue of international business. The purpose of this study is to extend the understanding of essential drivers that will facilitate firm’s assessment of alternative modes of sequential expansion. Design/methodology/approach The study applies the knowledge-based view and explores a multinational firm’s sequential post-entry expansion in a foreign market. Event histories of Swedish industrial firms’ establishments of wholly owned subsidiaries in Germany, the UK and the USA were explored using Cox regression. Findings Broad mar
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Kurniadi, Dedi Siswana, Rizal Syarief, and Ani Suryani. "Strategi Pengembangan Usaha Produk Tekstil di PT Priangan Sentosa Tasikmalaya, Jawa Barat." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 12, no. 1 (2017): 63. http://dx.doi.org/10.29244/mikm.12.1.63-74.

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Textile product industry has an important role in the economy Tasikmalaya City, because contributing 42,1% to manufacturing industry. Manufacturing industry contributing 14.6% to the GRDP Tasikmalaya City. The problem faced by the industry of textile products is the increase in raw material prices, rising labor costs, the entry of lower-priced imported products, intense competition with similar companies and reduced orders from buyers. In an effort to maintain the continuity of their business, it is necessary to develop a strategy of business development. The purpose of this study was to analy
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Goyal, Sandeep, and Amit Kapoor. "Halonix Limited – the product portfolio dilemma." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–14. http://dx.doi.org/10.1108/20450621111131020.

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Subject area Strategy, strategic management, market and product analysis. Study level/applicability The case is intended for a business strategy course in management. The target participants are MBA students specializing in strategy area as well as middle level and senior level managers from the industry, who come for an executive programme in management science. Case overview Year 2009, Mr Pawan Kumar (General Manager, Halonix Limited) was facing a decision-making situation in the organization. Being one of the most experienced and oldest employees of Halonix (incorporated as Phoenix Lamps Lt
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Cova, Sónia, Carlos Andrade, Orlando Soares, and Jorge Lopes. "EVALUATION OF COST-OPTIMAL RETROFIT INVESTMENT IN BUILDINGS: THE CASE OF BRAGANÇA FIRE STATION, PORTUGAL." International Journal of Strategic Property Management 25, no. 5 (2021): 369–81. http://dx.doi.org/10.3846/ijspm.2021.15082.

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Office buildings built before the entry into force of the first thermal regulation in 1991 constitute a relevant group for analysing the energy performance of the Portuguese building sector. A dynamic energy simulation was used to assess the energy performance of an existing office building located in the town of Bragança, Portugal. Four energy efficiency measures were selected and a financial evaluation through the internal rate of return (IRR) method was undertaken to choose the best retrofit option for improving the building’s energy performance. An investment package consisting of the roof
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Dissertations / Theses on the topic "Market Entry Strategy Evaluation"

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Vítečková, Klára. "Market Entry Strategy for LifeTable Concept." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85350.

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The goal of this thesis is to create a suitable market entry strategy for an innovative product called LifeTable (interactive touchpad designated for restaurants and bars), so that the company will be able to establish itself in the Czech market and install 200 pieces of LifeTable during the next year. In order to approach the topic correctly, the review of available theoretical literature was carried out. Based on the theory, a thorough secondary and primary research has been conducted. The findings of the research were subsequently used for description of the Czech market, analysis of main c
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Ivanova, Yulia. "The entry strategy to Belarussian book market." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74039.

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The thesis demonstrates the entry strategy of a fundamentally new product - the magazine-catalogue of business books through the publishing house - to the B2B Belarusian book market. This product will help companies to make a better choice in the market of business literature. Customers will enjoy an overview and easy access to the titles, will have a quick reference about the content and prices, and will be able to place purchase orders online. The central issue is the optimization of courier service in the capital city Minsk and the surrounding area based on the customer demand. Therefore th
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Bihelerová, Judita. "Market Entry Strategy for LEDON Lamp GmbH." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76323.

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The main goal of this thesis is to set up a vital and pertinent marketing strategy for LEDON Lamp GmbH to enter the UK market with its innovative product. In order to approach the problem correctly, a review of the existing theoretical literature was performed, based on which a thorough secondary and primary research was carried out. The findings include a detailed description of LEDON Lamp GmbH and the UK market, the characteristics of the main competitors, their products and other competing technologies, the possible distribution channels and it also includes a part dealing with the characte
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Zadražilová, Lucie. "Market Entry Strategy of EF Education First." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124536.

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The principal goal of its thesis is to conduct a research and do the analyses necessary for the decision whether to enter a foreign market and in case of positive answer the entry strategy is to be suggested. The research and analyses are done on the case of EF Education First, a global company doing its business activities in the educational sector with the main specialization in language learning, and the market of Ukraine. The thesis is divided into a theoretical part which summarizes main elements and academic knowledge important for the entry market strategy including modes of entry, inte
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Nee, Matteo. "Suture-Type Fiducial Marker Oncology Market Entry Strategy." Case Western Reserve University School of Graduate Studies / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=case1535378317004445.

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Šoukal, Michal. "Branding Strategy of Company for the Czech Market Entry." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-386756.

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Diplomová práce je zaměřena vstupní strategii značky Virtika na český trh. Za účelem dosažení tohoto cíle author zkoumal literaturu zaměřenou na metodiku značky od Ko Floora a koncept Brand Prizm. V analytické části byly provedeny analýzy prostředí Českého trhu, analýza odvětví, klíčových konkurentů a vnímání značky zakazníky. Tyto analýzy pomohly autorovi identifikova budoucí pozici značky na Českém trhu. Na základě výsledků analýz, autor vytvořil návrh řešení vstupní strategie značky and zvýšení její konkurence schopnosti na Českém trhu.
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Nguyen, Viet Thang. "Marketing Strategy for Market Entry of Škoda Auto Group to the Vietnamese Market." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74562.

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Today, in the context of globalization, many different international companies in the global automotive industry prefer going international to enlarge their appearance as well as search for new business chances to earn more profit margins. Among them, Škoda Auto Group, the largest Czech car maker. At present, China and India are two of the most important automotive markets of Škoda Auto Group based on the market size and customers' base. Apart from China and India in the Asian region, Vietnam is also seen to be a very high potential market for every car maker in the South East Asian region bec
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Holubová, Michaela. "Market Entry Strategy for a Start-Up Company to Germany." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199029.

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The goals of my thesis are to present the researched company an analysis of a German market in a speed-reading industry, to discuss the correctness of company's hypotheses about the German market compared to the German reality, and to suggest a marketing strategy for the company's market entry supporting the selected market entry mode. In the first part, the theoretical section is introduced in which motives for foreign entry, followed by models of an environment analysis, of entry modes and of a customer analysis are described. These models are further used in the second part in which specifi
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Albertini, Francesco, Jean-Daniel Auffray, and Yasir Aziz. "Entry strategy for SMEs in the Russian market -Focus on challenges, entry modes and network relations." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13180.

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Russia’s economy is growing at a very fast pace and it has an enormous potential for the international enterprises. Although Russian market has a huge potential for international enterprises but at the same time it has challenges and pitfalls that need to be addressed before getting into the Russian market. Often international enterprises fail in Russia due to the reason that they are not fully aware of the challenges and difficulties of the market. Entry mode of SMEs is affected by the challenges and pitfalls of the Russian market and network relationships play vital role for the success of S
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Castaño, Labajo Víctor, and Jinsong Xiao. "Market Entry, Strategy and Business Development in Mobile Health (mHealth) Industry." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-875.

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Problem formulation. The European Commission considers that health care providers and potential payers may need further evidence of mobile health (mHealth) clinical and economic benefits and despite there are hundreds of mHealth initiatives, most of them did not move beyond the pilot phase.   Purpose. This thesis aims at analyzing how can mHealth companies contribute towards solving existing health care challenges while becoming successful businesses in such an immature market. The expected results are a set of empirical evidences for companies and investors interested in this relatively new i
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Books on the topic "Market Entry Strategy Evaluation"

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Catunda, Fabio. Towards an evaluation of a market entry strategy for Irish SME's to South America. University College Dublin, 1997.

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Vasi, K. Market entry strategy for Sukhchai Trading. Oxford Brookes University, 1996.

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Leith, D. J. Market entry strategy for the computer memory upgrade market. Oxford Brookes University, 1997.

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Osei-Kumi, A. Exploring a strategy of international market entry. Oxford Brookes University, 1998.

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Roger, Bennett. International marketing: Strategy, planning, market entry & implementation. Kogan Page, 1995.

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Elfarouki, T. Market entry strategy for KAO Corporation to the UK market. Oxford Brookes University, 1997.

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Conway, Chris. The USSR: A market entry strategy for STC. The Author], 1991.

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Hide, Mark. New market entry strategy for CPM International within the homecall market place. Oxford Brookes University, 1998.

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Johnston, Janet. Recommendations for a European market entry strategy for Membrane Science Corporation. The Author], 1992.

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Kalnish, Ilya. Market entry strategy: applicability of theoretical concepts developed in western business schools to the practice of market entry in eastern Europe. Oxford Brookes University, 1999.

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Book chapters on the topic "Market Entry Strategy Evaluation"

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Calvelli, Adriana, and Chiara Cannavale. "Market Entry Strategy." In Internationalizing Firms. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-91551-7_3.

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Johnson, William H. A. "Managing Foreign Market Entry." In Managing Global Strategy. Routledge, 2020. http://dx.doi.org/10.4324/9781003031529-14.

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Giunta, Veronica. "IKEA in China: A “Glocal” Marketing Strategy." In Market Entry in China. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29139-0_8.

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Drews, Ralf, and Melissa Lamson. "The Case for Culture in Expansion Strategy." In Market Entry into the USA. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17124-1_1.

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Adeola, Ogechi, Nathaniel Boso, and James Adeniji. "Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises." In Emerging Issues in Global Marketing. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-74129-1_8.

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Lombardo, Alfio, Pietro Nicosia, Sergio Palazzo, Marina Samarotto, and Giovanni Schembra. "Performance Evaluation of an Allocation Strategy for TINA Compliant Mobile Agents Supporting PCS in a Multi-retailer Environment." In Intelligence in Services and Networks Paving the Way for an Open Service Market. Springer Berlin Heidelberg, 1999. http://dx.doi.org/10.1007/3-540-48888-x_39.

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van Strien, Marjorie, and Jan Schmidt-Burbach. "Promoting elephant-friendly tourism." In The elephant tourism business. CABI, 2021. http://dx.doi.org/10.1079/9781789245868.0020.

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Abstract The village of Sauraha in Nepal is a principal entry point to Chitwan National Park and has been influenced by multiple events over the past few years, affecting the local tourism dynamics and specific tourism products like elephant-back safaris. The global debate on animal welfare visibly influences the local market dynamics for elephant safaris. At the same time, there are other local factors at play that may be of stronger influence. The destination has been affected by local political and economic challenges that have increased cost of operations, intensified competition and challenged potential visitors. Furthermore, Sauraha is attracting emerging markets with different values and expectations in comparison with the traditional markets and which are charged lower prices for services. This chapter explores the impact of these recent events facing the destination Sauraha and reveals how understanding this is key to informing a tailor-made strategy to improve welfare for captive elephants. This research was conducted in the context of an ongoing partnership between World Animal Protection and the Elephant Owners' Association of Sauraha, and involved interviews with stakeholders in Sauraha and Kathmandu, as well as a visitor survey. Findings show that there is an increasing interest among private elephant owners to consider alternative management styles, especially to alleviate personal liability.
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"A Strategic Model for Entering African Markets." In Emerging Business Opportunities in Africa. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4570-7.ch007.

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This chapter looks at managerial mind-set and cultural orientations as major dimensions to be considered in global business. Furthermore, the chapter elucidates sites and market entry evaluation criterion, including identification and discussion of foreign markets’ entry modes and synergies created by various modes. It further analyzes the global and African markets’ specific entry strategies to do business in Africa. It also examines appropriate timing in market entry including risks and challenges in entering foreign markets—particularly African markets—to do business.
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"Market Entry Strategy." In Encyclopedia of Wireless Networks. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-319-78262-1_300348.

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"Market Entry Strategy." In Guide To Software Export: A Handbook For International Software Sales. Routledge, 2014. http://dx.doi.org/10.4324/9780203824795-10.

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Conference papers on the topic "Market Entry Strategy Evaluation"

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"Modelling MNC's market entry order strategy: evidence from China." In 22nd International Congress on Modelling and Simulation. Modelling and Simulation Society of Australia and New Zealand (MSSANZ), Inc., 2017. http://dx.doi.org/10.36334/modsim.2017.e1.qi.

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Vukasović, Tina, and Mario Filipan. "MARKETING STRATEGY ON THE ENTRY OF SELECTED ENTERPRISE ON INTERNATIONAL MARKET." In 4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations. Association of Economists and Managers of the Balkans, Belgrade, Serbia et all, 2018. http://dx.doi.org/10.31410/limen.2018.466.

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Damnjanovic, Vesna. "Entry Market Strategy for Weaver Chatbot using the Digital B2B Model." In 2019 International Conference on Artificial Intelligence: Applications and Innovations (IC-AIAI). IEEE, 2019. http://dx.doi.org/10.1109/ic-aiai48757.2019.00014.

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Mi, Xue. "Analysis of Chinese Entry-luxury Market and Research of Marketing Strategy." In 3rd International Conference on Science and Social Research (ICSSR 2014). Atlantis Press, 2014. http://dx.doi.org/10.2991/icssr-14.2014.122.

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Wong, K. O., T. K. Saha, and Z. Y. Dong. "Evaluation of New Generation Entry in A Deregulated Electricity Market." In 2007 IEEE Power Engineering Society General Meeting. IEEE, 2007. http://dx.doi.org/10.1109/pes.2007.385903.

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Svoboda, Miroslav, and Martina Sponerová. "RANDOM STRATEGY VERSUS TECHNICAL ANALYSIS STRATEGY IN THE US MARKET." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.121.

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Random strategy is currently an interesting alternative to traditional trading of financial instruments. The paper builds on existing research into the trading of investment instruments through random strategy and strategies based on technical analysis. The highly liquid USD/CAD currency pair was chosen for the US market research. We analyze five years of data, and in every intraday trading session, only a single position will be opened. Technical analysis strategy uses essential indicators such as Bollinger Bands, relative strength index (RSI), moving averages (MA) and other. Every trading po
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Bauer, Candice. "Market Strategy Skills: A Learner-Centered Approach." In ASME 2005 International Mechanical Engineering Congress and Exposition. ASMEDC, 2005. http://dx.doi.org/10.1115/imece2005-82089.

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Market strategy skills are essential for engineers. A lesson plan that teaches introductory market strategy skills to engineering students is developed. The lesson plan is designed for junior level undergraduate students to meet some of the Accreditation Board for Engineering and Technology (ABET) 2005-2006 Criteria 3 (program outcomes and assessment). The challenge is to convey market strategies using a learner-centered approach into an engineering course. The first lesson is to demonstrate the difference between concurrent engineering and “over-the-wall” engineering. After this exercise, a d
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Inaba, Tatsuya. "Evaluation of market entry strategies of late entrant in the sustainable SCM." In 2017 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2017. http://dx.doi.org/10.1109/ieem.2017.8290133.

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Yu, Mengmeng, Seung Ho Hong, Xiongfeng Zhang, et al. "Incentivizing Strategy for Demand Response Aggregator Considering Market Entry Criterion: A Game Theoretical Approach." In 2019 IEEE 17th International Conference on Industrial Informatics (INDIN). IEEE, 2019. http://dx.doi.org/10.1109/indin41052.2019.8972269.

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Junqi, Yang, Chen Lijia, Gao Xia, and Li Junmei. "Evaluation of Market Feedback about the Price Strategy of Enterprises." In 2010 Third International Symposium on Information Processing (ISIP). IEEE, 2010. http://dx.doi.org/10.1109/isip.2010.42.

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Reports on the topic "Market Entry Strategy Evaluation"

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Greenstein, Shane, and Michael Mazzeo. Differentiation Strategy and Market Deregulation: Local Telecommunication Entry in the Late 1990s. National Bureau of Economic Research, 2003. http://dx.doi.org/10.3386/w9761.

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Aiginger, Karl, Andreas Reinstaller, Michael Böheim, et al. Evaluation of Government Funding in RTDI from a Systems Perspective in Austria. Synthesis Report. WIFO, Austria, 2009. http://dx.doi.org/10.22163/fteval.2009.504.

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In the spring of 2008, WIFO, KMU Forschung Austria, Prognos AG in Germany and convelop were jointly commissioned by the Austrian Federal Ministry for Transport, Innovation and Technology and the Austrian Federal Ministry of Economy, Family and Youth to perform a systems evaluation of the country's research promotion and funding activities. Based on their findings, six recommendations were developed for a change in Austrian RTDI policy as outlined below: 1. to move from a narrow to a broader approach in RTDI policy (links to education policy, consideration of the framework for innovation such a
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