Dissertations / Theses: 'Market Entry'

1

Tantu, Feleke, and Md Ashiqur Rahman. "Emerging markets: A case study on foreign market entry in Bangladesh." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12087.

Full text

Abstract:

Abstract Title: Emerging Markets – A Case Study in Foreign Market Entry toBangladesh Keywords: emerging market, entry strategy, market entry, factors behind entry choice, entry mode, entry node, entry timing Background: Internationalism and international marketing are hot topics among the strategy discussions of the companies and as a result companies continuously look for new, unreached sales potential to their products and services as well as better use of their resources. Purpose: To find the most efficient international market entry strategy for companies moving from developed/transition economy to an emerging market. Theoretical framework: The base for the start of internationalisation process is company’s inner motives and resources. Motives and resources combined with the cultural distance, competition and general external environment of host country form potential company-specific risks for the entry to foreign market. Potential customers in combination with company resources shows how big is the match between market demand and what company can offer and therefore determines the potential reward. Risks and reward are both input to the decision making process where the potential benefits and drawbacks are analysed against each other. The output of this decision making is the entry strategy. Methodology: Internet was mainly used to collect secondary data about company resources, cultural distance and external environment. Interviews with 150 retailers inBangladesh were conducted to collect primary data about the competition and consumer behaviours in the hosiery market ofBangladesh. Then comparative analysis was made based on the model developed by the authors to reach to the decision. Conclusion: The most effective entry strategy for the entry to emerging markets is indirect exporting through an agent in case there is high location risk, moderately high competition risk, medium country risk and moderately low demand risk, the company has no surplus finances for big investments and no prior experience in doing business in an emerging market.

APA, Harvard, Vancouver, ISO, and other styles

2

Nee, Matteo. "Suture-Type Fiducial Marker Oncology Market Entry Strategy." Case Western Reserve University School of Graduate Studies / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=case1535378317004445.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Antell, Filip, and Christopher Wallgren. "Foreign market entry : The strategic decision of foreign market entry by service firms." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19249.

Full text

Abstract:

This report is investigating the subject of foreign market entry for service companies. Service firms differ from manufacturing firms since they have a low degree of tangible assets and resources and therefore service firms have to manage and develop their intangible assets to be competitive. Foreign market entry for service firms are a quite unexplored area, and forces that is connected to the subject has to be explored. The purpose of this paper is to identify motives for foreign market entry decision, and central issues a service company should consider before entering a foreign market. The theoretical framework in the research reports is provided in the literature review chapter. The literature review contains different authors’ opinions about the subject. The theoretical framework is divided into four different sub-headings that are connected with foreign market entry. The authors did a qualitative single case study with an IT-service firm competing on the Swedish market. The empirical data was collected from five respondents at the chosen company. The primary data from the respondents was gained from in-depth interviews and the secondary data was collected from annual reports and internal documents. One conclusion in the study is that there can be a lot of different motives for an entry on a foreign market. The different motives that is stated in the study has a common denominator which is that they can all lead to increased profit in the long run. Other findings are that a service firm has to consider certain external and internal forces in the foreign market entry decision process. The external and internal forces are also linked to the choice of entry mode. The authors provide a model in the conclusion chapter which explains the foreign market entry process and the connection between the different forces.

APA, Harvard, Vancouver, ISO, and other styles

4

Al, Sedran Hassan. "Market entry and market entry mode decisions : the case of the Saudi insurance market, 2003-2017." Thesis, University of Southampton, 2018. https://eprints.soton.ac.uk/428059/.

Full text

Abstract:

The literature related to market entry and market entry modes does not clearly state the overall determinants of market entry and market entry mode decisions. With more focus on external factors, external and internal factors are the main determinants this discipline of knowledge has covered. Within these two determinants, a large number of factors have been found to have an influence on market entry and market entry mode decisions. However, within the literature, external and internal factors vary from one study to another; these variations are due to the limited theoretical perspective of most studies. Furthermore, these studies tend to include different markets and industries, although there is empirical evidence that factors vary from one market or industry to another. With such limitations, each study highlights a specific stream of factors that differs from what other studies have found. Moreover, there is almost total ignorance about a third determinant, which is the managerial perspective that might influence market entry and market entry mode decisions. As a result, there is no clear guideline for main determinants that should be followed when investigating a given context or industry. Therefore, the main aim of this thesis is to create such a guideline, providing a theoretical framework of all factors that might influence market entry and market entry mode decisions. Focussing on the Saudi insurance market from 2003 to 2017, this qualitative study uses the semi-structured interviews of 36 participants. These participants represent a combination of three groups: CEOs and general managers from 33 insurance companies, participants from the main official insurance regulatory agency (the Saudi Arabian Monetary Agency, or SAMA), and independent actuaries from two advisory offices. The data were analysed using a thematic analysis. The findings of this research improve the state of knowledge in different areas. Overall, three determinants of market entry and market entry mode decisions are investigated and found to be influential: external and internal determinants (both investigated empirically) and managerial perspectives (investigated theoretically). This confirms the need for theoretical integration when studying market entry and market entry mode decisions. More specifically this thesis confirms that following the country- and industry-specific approach is better for investigating external and internal factors. Moreover, this study develops a holistic approach to screening external factors for a specific industry within a specific context or country. Within this holistic approach, the factors are classified hierarchically in a multilevel construct. Finally, two frameworks result from this research: one is a conceptual framework for practical purposes, and the other is a theoretical framework for contextual purposes.

APA, Harvard, Vancouver, ISO, and other styles

5

Kolliniatis, Vasilios A. "On entry deterrence." Thesis, University of Essex, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302813.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Mahoney, Daniel. "Demand, Market Structure, Entry, and Exit in Airline Markets." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18338.

Full text

Abstract:

The airline industry is a major driver of economic activity in the United States, accounting for over $1 trillion annually. In this work, I study the airline industry and analyze several key economic issues facing the industry. I examine the industry from several different angles, looking at consumer behavior, firm behavior, and market performance. The body of the dissertation comprises three essays, with each essay focusing on one of the aforementioned facets of the industry. The first essay is a study of consumer demand, using aggregate data to estimate consumer utility functions and identify preferences for airports in large, multi-airport markets. Using these utility functions, I produce tables of cross-airline and cross-airport elasticities, measuring how consumers would be expected to substitute between airports in response to airline price increases and substitute between airlines in response to airport price increases. The second essay is a study of market structure and pricing. I look at changes in market structure over a 20 year time period, focusing on the price effects of entry, exit, and mergers. By looking at both the direct effects as well as the subsequent effects on market concentration, I find that there is tremendous heterogeneity in the effects of these events across markets. The final essay is a model of firm entry and exit decisions in a network environment. I use this model to analyze firm decisions in the airline industry. I find that the size and geographic distribution of firms' networks plays an important role in their decision to further expand or contract, as firms with larger networks are more likely to expand, while firms with smaller networks are more likely to contract. Together, this body of work presents an in-depth analysis of the economic issues surrounding the airline industry. This dissertation includes both previously published and co-authored material.

APA, Harvard, Vancouver, ISO, and other styles

7

Constantatos, Christos. "Barriers to entry and market coverage in vertically-differentiated markets." Thesis, University of Ottawa (Canada), 1991. http://hdl.handle.net/10393/7803.

Full text

Abstract:

We first derive the optimal price-quality choice of a protected multi-product monopolist operating in a market that could otherwise sustain two or more firms. The main results of this analysis is that in many instances the monopolist will choose not to serve the entire market even when the fixed entry cost is very low and the corresponding number of qualities marketed by the monopolist is very large. Next, we turn our attention to natural duopolies with single-product firms and we examine the implications of entry threats when entry is sequential. Neither is maximal differentiation a general outcome of such competition in the absence of entry threats, nor is minimal differentiation the necessary outcome when entry is contested. When the incumbent firms are facing entry threats, we show that the nature of the fixed cost can confer first mover advantages to the incumbent firms. Next we combine our previous results to examine whether an entry threat will induce a multiproduct monopolist to cover any parts of the market he/she would choose to leave unserved in the absence of such threat. We find that there are many cases where the uncovered market result is robust to the threat of entry. Our next concern is whether a strategic quality choice can protect the monopolist from entry without an increase in the number of qualities as well as whether such a choice can be superior, in terms of profits, to product proliferation. The answer to both questions is positive and the last issue of this thesis is how market coverage is affected by such a strategy. (Abstract shortened by UMI.)

APA, Harvard, Vancouver, ISO, and other styles

8

Cui, Fan. "Market access and the choice of market entry mode." Thesis, London School of Economics and Political Science (University of London), 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434324.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Akhsassi, Rania. "Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35548.

Full text

Abstract:

Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. Nowadays, international companies are focusing on opening the world markets to their goods especially in emerging markets in order to take advantage of these markets opportunities and be part of its developing and growing infrastructure. In order for international companies to enter foreign markets, there are a variety of factors to consider while planning a strategic approach to reach new customers and differentiate their products and services from national and international competitors within the chosen market. This thesis will focus on featuring the significant factors that could affect companies entering new markets; the study is a qualitative single case study of IKEA, it will specifically investigate IKEA’s franchising in the Moroccan market and forms of internal and external factors that could affect IKEA’s entry into the market as well as it will highlight the main concepts that managers should consider when planning to enter the Moroccan market. The study was based on theoretical framework combined with empirical findings that were collected from secondary data such as annually reports and trade documents as well as through conducting in-depth interviews with IKEA’s managers to increase the study reliability and validity. According to the study findings and analytical results, the conclusion is that IKEA will not face major internal and external obstacles that would affect their operations significantly. There are few factors that could arise while entering the Moroccan market but from a holistic view this minor interferences can be overcame through IKEA’s full awareness of the market and their application of a vigorous, flexible and convenient strategic approach.

APA, Harvard, Vancouver, ISO, and other styles

10

Barua, Debashish, and Mahmudur Rahman Chowdhury. "Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34965.

Full text

Abstract:

Background: Now-a-days, the forces of globalization derive firms to go to international market. When a firm thinks to expand its business outside of the home market, it needs to explore the form of operation through which it will enter into the foreign market. International entry mode research deals with this matter. (Brouthers et.al.2007). Selection of an optimal entry mode strategy is very important because it is very difficult to change or correct and have a long-term impact on the firm’s foreign operation (Pedersen, Petersen, & Benito, 2002). Actually, it is very difficult for a firm to serve in the market on a permanent basis without a well formulated entry strategy. (Pehrsson A. 2008). Market entry mode strategies are influenced by both firm and country level factors and a firm must take into consideration these factors in choosing an appropriate entry mode. Purpose: The basic purpose is to gain a deep knowledge about the critical factors in selecting an optimal international market entry mode strategy to enter into an emerging market. The minor purpose is to justify the suitability of the target market. Methodology: Due to the dependency on subjective interpretation of text or other visual material and small sample was used to investigate the specific phenomena, qualitative method has been practised in this research process. Secondary data has been mainly collected from e-sources, and primary data has been collected through phone interview with the three foreign mobile telecom companies in Bangladesh. Findings: Bangladesh mobile telecommunication market is still attractive for the foreign entrants and the optimal entry mode strategy is joint venture to enter into the moderately attractive industry. Implications: The study has showed that international entry mode strategy is affected by various organizational, economical, Institutional, and sociological factors (categorized as country and firm level factors). This research has also provided relevant information to the potential foreign firms about which country and firm level factors should consider in formulating a well entry mode strategy in perspective of an emerging market.

APA, Harvard, Vancouver, ISO, and other styles

11

Biswas, Amit K., and Marcel Thum. "Corruption, environmental regulation and market entry." Cambridge University Press, 2017. https://tud.qucosa.de/id/qucosa%3A70661.

Full text

Abstract:

The authors develop a simple analytical framework to study the welfaremaximizing environmental standards when market entry is endogenous and firms can circumvent regulation by bribing corrupt officials. Corruption changes the tradeoff in environmental policy. Corruption leads more polluting firms to enter into the market, which requires tighter environmental regulation. However, corruption also makes trading in some environmental protection for a marginally higher market entry optimal for the government.

APA, Harvard, Vancouver, ISO, and other styles

12

Örnebjär, Dellner Felix. "Market entry for digital healthcare companies." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300147.

Full text

Abstract:

As digitalization becomes more pervasive in our society, healthcare is no exception. That new technology promises life-transforming innovations is perhaps of little doubt, but many of these innovations might never reach the market, for a plethora of reasons – many of which are investigated within this thesis. This thesis seeks to codify both industry best practices and extant literature to create a generic roadmap in the form of a framework usable by entrants to facilitate their entry into the Swedish healthcare market. The paper builds on an interpretivist approach and utilizes interviews with experts from the sector, representing companies in all stages of maturity - in addition to providing a micro-level view via survey responses for a specific audience and company in the form of headache sufferers. The paper finds several key obstacles to tackle for a potential entrant, with the primary ones being understanding the reimbursement system, the role and importance of partnerships and the challenge in finding the right talent. Finally, the paper presents a model to navigate the market entry - and codifies the concept of 'pilot death' - failing to scale to any significant degree after a pilot partnership.
Den ökade digitaliseringen har medfört nya möjligheter, inte minst inom sjukvård. Ny teknologi för med sig många av dessa möjligheter och bland dessa kan det ibland finnas de som medför omfattande ändringar till våra liv. Många av dessa innovationer når dock aldrig marknaden trots att grundidén har potential att förbättra vårdsystemet. En möjlig förklaring är de hinder som kan uppstå när en produkt eller tjänst lanseras. Denna rapport undersöker därför vad industrin anser vara de viktigaste momenten att tänka på under ett marknadsinträde. Rapporten bygger på intervjuer med experter från olika företag inom svensk sjukvård och ger en djupgående inblick, i form av en fallstudie, i ett företag aktivt inom behandling av kronisk huvudvärk. Rapporten identifierar ett antal utmaningar och hinder – där de mest framstående är vikten av att förstå det ersättningssystem som dominerar svensk sjukvård, utmaningen i att hitta rätt kompetens och rollen som samverkan med existerande bolag spelar. Slutligen presenteras en modell för marknadsinträde och konkretiserar konceptet ’pilotdöd’ – där ett bolags lösning inte lyckas nå någon större användning efter ett pilotsamarbete.

APA, Harvard, Vancouver, ISO, and other styles

13

Vítečková, Klára. "Market Entry Strategy for LifeTable Concept." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85350.

Full text

Abstract:

The goal of this thesis is to create a suitable market entry strategy for an innovative product called LifeTable (interactive touchpad designated for restaurants and bars), so that the company will be able to establish itself in the Czech market and install 200 pieces of LifeTable during the next year. In order to approach the topic correctly, the review of available theoretical literature was carried out. Based on the theory, a thorough secondary and primary research has been conducted. The findings of the research were subsequently used for description of the Czech market, analysis of main competitors and marketing analysis (SWOT and Porter's five forces). Finally, an appropriate strategy including recommended segmentation, targeting and positioning was set up and a suitable communication mix was created.

APA, Harvard, Vancouver, ISO, and other styles

14

Kretzberg, Alena. "Market entry strategies for emerging economies /." Frankfurt am Main : Peter Lang, 2008. http://www.loc.gov/catdir/toc/fy0805/2008386959.html.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Tsaplin, Evgeny. "Market-Entry Strategies of Startup Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5951.

Full text

Abstract:

Russia's startups fail at high rates. The purpose of this multiple case study was to understand the market-entry strategies used by accelerated startup managers to succeed in business longer than the first 3 years. The target population for this study was 3 startup owners who completed an acceleration program from the Internet Initiatives Development Fund and continued to operate businesses that generated revenue. The participants in the study were located in 3 different cities in Russia: Moscow, Saint Petersburg, and Tomsk. The conceptual framework for the study was Raheem and Akhuemonkhan's theory of enterprise development and von Bertalanffy's general system theory. Data collection involved semistructured interviews, review and analysis of company documents, reflective journal entries, and direct observation of the management operations and processes. Data were analyzed using Yin's 5-step data analysis process. A thematic analysis of the data revealed 4 themes: evolution of an entrepreneur, sales strategy, acceleration impact, and recommendations for accelerators and incubators. The results of the study may contribute to startup survivability as well as exchanging successful experience among new entrepreneurs. For those people who plan to start a business, this study may contribute understanding the skills for initiating a startup.

APA, Harvard, Vancouver, ISO, and other styles

16

Sessa, Gionni. "Swiss Banks and their market entry in Brazil." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-195478.

Full text

Abstract:

In the global market in which many countries still struggle with the consequences of the financial crisis of 2008, many companies come to the conclusion that growth can be achieved through international marketing activities. This attitude poses big challenges to organization that want to enter the international arena, involving deciding which markets should be entered, how this should be done, through which marketing program and finally how to organize the marketing. International expansion poses risks as well as opportunities to businesses, and it is crucial for the organization to thoroughly evaluate the market in order to take a decision about the market entry strategy. Based on the case studies of Credit Suisse and UBS entering the Brazilian market, this thesis sought to study how Swiss banks entered the country and with what results. Based on an extensive literature review, the two cases have been presented and it was possible to demonstrate that great cultural difference and tight regulation suggest the entry through a merger or an acquisition.

APA, Harvard, Vancouver, ISO, and other styles

17

Lindh, Petter. "Emerging Markets : a Case Study on Foreign Market Entry in Laos; MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4445.

Full text

Abstract:

Background

This thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market.

Method

The method I have used for collection of information is two-fold. The empirical data has mostly been derived via interviews with forestry officials and companies involved in forestry. The theoretical review and collection of secondary data has been performed by research of books, journals, reports, newspapers and online sources. The research methodology can accordingly be labelled "the actor approach" which methodology is based on understanding social entireties. An important element in this approach is a process referred to as the hermeneutic circle - a process in which new knowledge is continuously incorporated into the understanding and used as base for further research. An important part of the method is my personal experience of Laos, from which I consider myself being able to base some conclusions.

Theoretical Review

Foreign market entry can generally be made in four modes: Exporting, licensing, joint ventures, or sole ventures. Foreign market entry strategies may involve adapting the marketing strategy. It may also necessitate product adaption.

Market entry in developing countries will most likely mean being exposed to unfamiliar environments. The general business conditions might be very different from the home market and constitute higher levels of trade barriers and sociocultural distance may be difficult to deal with.

Case Study, Conclusions and Reflections

The highlights from these two chapters include:

Laos offers foreign investors to use any of the four market entry modes.
Doing business in Laos receives a low international rating, especially in terms of labor restrictions. It also has rather high trade barriers.
Laos is developing its commercial tree plantation sector and estimates suggest that the harvesting volumes will be increasing rapidly in the coming 10-15 years.
Importing and selling forestry power equipment is restricted. Laos does not yet have any authorized dealer for chainsaws. This provides for interesting opportunities.
The market is flooded with cheap, illegally imported, Chinese chainsaws, but it is questionable whether this actually constitutes any competition to Husqvarna, being a high quality brand. The Chinese chainsaws might however soon increase in terms of quality and be more competitive.
Obtaining an import and sales license for outdoor power products may be a rather lengthy procedure but once in place would mean being the first authorized dealer - which might be advantageous.

Recommendation

Due to Laos making efforts to increase the commercial tree plantation area, the harvesting volumes will increase rapidly the coming years. The sales potential for forestry equipment will hence increase in the years to come.

My recommendation to Husqvarna, if they have resources, is therefore to locate a dealer and enter the Laotian market. Plantations are however still mostly in the development phase. It is therefore doubtful that early entry is profitable enough to be motivated if there are other markets with higher potential that Husqvarna wants to enter.

APA, Harvard, Vancouver, ISO, and other styles

18

Phan, Van Thang, and Zhang Xin. "ABB’s Internationalization in the Emerging Chinese Market : Entry Mode and Market Development Progress." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1009.

Full text

Abstract:

The aim of the thesis is to describe the entry mode choice and market

development progress of the successful MNC ABB in the specific

emerging market China. The authors also want to use theories in the

master course of International Business and Entrepreneurship to

explain the internationalization of one specific company ABB

APA, Harvard, Vancouver, ISO, and other styles

19

Almgren, Teresia. "Barriers to market entry and EC Competition law." Thesis, Linköping University, Department of Management and Economics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2468.

Full text

Abstract:

Hinder för marknadstillträde är viktigt i många avseenden. För ett företag som slår sig in på en ny marknad är det viktigt att veta vilka hinder det möter. För konkurrensrättsliga myndigheter är det nödvändigt att veta vilka hinder som existerar för att exempelvis kunna avgöra om ett företag har en dominerande ställning. Det är också nödvändigt att känna till hindren för att säkerställa en fri tillgång till marknaden.

Det saknas dock en generellt accepterad definition av hinder för marknadstillträde. Detta gör det svårare för de olika parterna på marknaden att veta om de handlat på ett otillåtet vis. Saknaden av en generellt accepterad definition och en klar åsikt om vad anses vara otillåtet enligt konkurrensrättsliga regler leder också till komplicerade och tidskrävande rättsliga processer.

Jag presenterar en rad olika definitioner samt en översikt av olika hinder för att klargöra ämnet. Jag diskuterar vilka hinder som är av intresse från ett konkurrensrättsligt perspektiv samt varför de är av intresse.

Jag kommer till slutsatsen att från ett konkurrensrättsligt perspektiv så är det inte definitionen i sig som är viktigast, utan man måste avgöra om ett hinder är otillåtet på individuell basis. Vid avgörande måste hänsyn tas till en rad olika faktorer, expempelvis den relevanta marknaden, vilken sorts hinder det gäller, hindrets effekt på marknaden, om hindret genererar några positiva effekter mm.

Barriers to entry are important from many aspects. For a firm entering a market it is important to know which barriers it is facing. From a competition authority’s perspective it is necessary to know the extent of entry barriers to determine for example if a firm enjoys a dominant position. It is also necessary to know the entry barriers in order to create provisions to ensure free market entry.

However, there is not one generally accepted definition of entry barriers. This makes it difficult for players in the market to assess when they are conducting a prohibited action. The lack of a standard definition and a clear opinion of what constitutes a prohibited barrier according to competition law also result in a more complicated and time-consuming judicial process.

I provide the reader with different definitions in order to clarify the matter. I also present an overview of barriers to entry. I also discuss which barriers are interesting from a competition law perspective and why they are of interest.

I conclude that, from a competition law perspective, it is not the definition of entry barriers that is of most interest. The most important question is without doubt whether the individual barrier constitutes an infringement to EC competition policy. That assessment must be done on an individual basis and it is an assessment that is dependant on many factors, such as the relevant market, the type of barrier, the affect the barrier have on the market, any pro-competitive effects etc.

APA, Harvard, Vancouver, ISO, and other styles

20

Bihelerová, Judita. "Market Entry Strategy for LEDON Lamp GmbH." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76323.

Full text

Abstract:

The main goal of this thesis is to set up a vital and pertinent marketing strategy for LEDON Lamp GmbH to enter the UK market with its innovative product. In order to approach the problem correctly, a review of the existing theoretical literature was performed, based on which a thorough secondary and primary research was carried out. The findings include a detailed description of LEDON Lamp GmbH and the UK market, the characteristics of the main competitors, their products and other competing technologies, the possible distribution channels and it also includes a part dealing with the characteristics of British consumers. Furthermore, the research findings are analysed using the tools introduced in the theoretical part of the thesis. Based on those findings and the analysis performed, a market entry strategy and a complete marketing mix are introduced.

APA, Harvard, Vancouver, ISO, and other styles

21

Martins, David Miguel Ramos. "Market selection and market entry recommendations for a non-profit organization's first international venture." Master's thesis, NSBE - UNL, 2011. http://hdl.handle.net/10362/10024.

Full text

Abstract:

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
This Work Project studies the internationalization of non-profit organizations and applies it by developing recommendations for Social Entrepreneurship Institute‟s (IES) first international venture. A model of foreign market selection was used to choose among eight foreign potential markets based on a proximity approach. A market analysis on the selected market was performed to obtain the best decision regarding entry mode. This study concludes that Spain is the market considered to have more proximity with Portugal and therefore less risk for an international expansion. In the case analyzed, a non-equity joint venture is pointed as the safest entry mode.

APA, Harvard, Vancouver, ISO, and other styles

22

Esho, Tina Gloria, and Stella Georgieva Kostova. "Market Entry Strategies : The Case of Aura Light Entering the Bulgarian and Romanian Markets." Thesis, University of Kalmar, Baltic Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-347.

Full text

Abstract:

Developing countries are quite attractive destinations for foreign investments in various economic sectors.Whether an MNC can successfully enter these markets embodies the aptitude to understand the external macroeconomic and social environment of the host country. An MNC must adjust their competitive stance, decipher adequate market potential and uncover the relevant entry strategy to acquire operational success. We have built a framework surrounded by essential operational strategy. This concerns matching a firm's resources and capabilities to the opportunities that arise in the external environment. In most common literature, emphasis lies within identification of profit opportunities in the external environment of the firm. Imperative emphasis shifts from the interface between strategy and the external environment; towards the interface between strategy and the internal environment. In this context, the concentration of the organization's resources and capabilities is targeted to combat turbulent external environments and devise a secure foundation for long term strategy. To understand why the resource-based view has had a major impact on strategy assessment, a preceding glimpse for strategy formulation can be considered. Conventionally, firms have answered the question “who are our customers?” “What are their needs we're seeking to serve?” “Who are our Competitors?” “How can gain a competitive advantage?” Through answering these questions in conjunction with macroeconomic analysis are inevitable prerequisites for pinpointing the key success factors (KSF) for the individual market segments. The KSF are the factors within the company's market environment that determine its ability to prosper and survive exploiting its core resources.

APA, Harvard, Vancouver, ISO, and other styles

23

Martensen, Kaj. "Essays on entry externalities and market segmentation." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI), 2001. http://www.hhs.se/efi/summary/572.htm.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Almaw, Tefera Chalachew, and Felix Nilsson. "MARKET ENTRY MODES OF INTERNATIONAL SERVICE FIRMS." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28571.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Ivanova, Yulia. "The entry strategy to Belarussian book market." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74039.

Full text

Abstract:

The thesis demonstrates the entry strategy of a fundamentally new product - the magazine-catalogue of business books through the publishing house - to the B2B Belarusian book market. This product will help companies to make a better choice in the market of business literature. Customers will enjoy an overview and easy access to the titles, will have a quick reference about the content and prices, and will be able to place purchase orders online. The central issue is the optimization of courier service in the capital city Minsk and the surrounding area based on the customer demand. Therefore there is a need to introduce a new product, which will help to order books through catalogue and having them delivered by post, saving both, time and energy. The thesis is based on actual experience and its conclusions can be used in business practice.

APA, Harvard, Vancouver, ISO, and other styles

26

Zadražilová, Lucie. "Market Entry Strategy of EF Education First." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124536.

Full text

Abstract:

The principal goal of its thesis is to conduct a research and do the analyses necessary for the decision whether to enter a foreign market and in case of positive answer the entry strategy is to be suggested. The research and analyses are done on the case of EF Education First, a global company doing its business activities in the educational sector with the main specialization in language learning, and the market of Ukraine. The thesis is divided into a theoretical part which summarizes main elements and academic knowledge important for the entry market strategy including modes of entry, international specifics, marketing of services and 7Ps. In the practical part, the findings from the PEST analysis conducted on the Ukrainian market are presented and the internal environment of the company is analyzed. The two main strategies are selected and their advantages and potential limitations are presented. The final recommendation is made.

APA, Harvard, Vancouver, ISO, and other styles

27

Sundali, James Arnold. "An experimental investigation of market entry problems." Diss., The University of Arizona, 1995. http://hdl.handle.net/10150/187079.

Full text

Abstract:

This dissertation considers organizational problems of market entry. The research follows the experimental path. Game theoretic models are combined with laboratory experiments to produce a set of empirical findings. Two market entry problems are studied. The first considers the chain store paradox developed by Selten (1978). This game considers an established chain store with locations in numerous towns. In each of these towns a different competitor decides whether to enter and compete with the chain store. When entry occurs, the chain store can respond cooperatively or aggressively. The game proceeds sequentially, the players are not symmetric, and the critical solution concept is the subgame perfect equilibrium. Three experiments are conducted for a total of 550 trials of the game. Experiments differ in the size of payoffs, the number of entrants, the anonymity of the chain store, and whether subjects play in both the role of the chain store and an entrant or in just one role. There is qualified support for the game theoretic prediction that a chain store cannot deter the sequential entry of competitors. Entry occurred on 459 of 550 trials; while some chain stores pursue deterrence, it largely is not effective in these specific experimental environments. It is suggested that deterrence might be effective if the number of entrants or payoffs are increased. The results have implications for discussions on predatory pricing, reputation, and the value of backwards induction as a solution concept. The second market entry problem is based on a simultaneous market entry game developed by Rapoport (1994). In this game symmetric players decide simultaneously whether to enter a market with a specified capacity. The game theoretic prediction for the number of entrants is based on a Nash equilibrium (in pure or mixed strategies). Again, experimental results support game theoretic predictions. Across three experiments the correlation between the number of entrants and the size of the market capacity is consistently above 0.90. Taken together, these experiments on market entry problems provide strong support for the conceptual use of game theory and the methodological use of controlled laboratory experiments in the field of strategic management.

APA, Harvard, Vancouver, ISO, and other styles

28

Magnusson, Sebastian, Jimmy Källgren, and Tom Viberg. "Emerging Market Selection for Offshore Production : A case study on the international market selection into an emerging market." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45011.

Full text

Abstract:

The purpose of this thesis is to conduct an international market selection which will result in a suitable choice of market for an SME that is about to place offshore production in an emerging market. A focus during the thesis is directed towards potential risks that may occur and how SMEs can manage these. In order to fulfill this purpose the authors have developed two main research questions:How can an SME use the IMS-framework to select an emerging market for offshore production?How can an SME manage potential risks when placing offshore production in an emerging market?The theoretical framework consists of the description of the international market selection process that is relevant as it is the framework from which the selection of a target market originates. Further, a description of theories on entry modes and risk management is presented in order to provide insight on how SMEs can manage risks when placing production in an emerging market. The empirical chapter consists of interviews from a case company as well as Business Sweden and is structured in accordance to the theoretical chapter.In the analysis the theoretical frameworks are discussed and connected to the empirical findings. In the initial part of the analysis the international market selection is presented and discussed before it culminates in the authors chosen target market. The latter part of the analysis addresses the risk management SMEs is faced with when placing offshore production in an emerging market.The conclusion provides the reader with the chosen target market for the case company. It also shows that SMEs ought to apply a risk averse mindset when placing their production in an emerging market. The authors finally present suggestions for further research regarding SMEs ventures to place production in emerging markets.

APA, Harvard, Vancouver, ISO, and other styles

29

Miller, Grant. "Competencies required for an emerging market SME to compete in the developed market for design, development and manufacturing projects." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24701.

Full text

Abstract:

This paper explored the requirements and subsequent competencies needed for an emerging market SME to operate in the developed markets on design, development and manufacturing projects. This was analysed by first exploring the differences in the requirements of the two markets and then determining what competencies a typical SA company would have to acquire to be competitive in the DM. The case was explored through a study of an SA SME operating in the design and development market, who was in the process of internationalising into the US and European markets. Data was gathered through a desk analysis of specifications from each market as well as in-depth interviews with the firm’s key decision makers and customers from each market. The first outcome was that there was a difference in the requirements of the two markets, namely the level of detail and sophistication of the DM specifications, the greater need for a competitive product in the DMs, both in pricing and functionality, the requirement for socially ethical practices and that EMF products need to overcome the negative COO effects. The final outcome was that EM SME’s needed to improve on their current competency set, namely an adaptation of the development process, sourcing practices and improvement in technical competencies. The firm also developed a method of introducing their product to the DM, such that the COO effect was reduced. This was done through the use of SA OEM’s and DM MNE’s supplying SA. Copyright
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted

APA, Harvard, Vancouver, ISO, and other styles

30

Bandick, Sako, and Fabakary Sanneh. "Foreign market entry strategies : Evidence from a developed and an emerging market." Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35437.

Full text

Abstract:

Background - The positive impacts of globalization have been widely discussed, whereas many researchers argue that national borders are of less importance. However, as national borders are argued to be of less importance, some researchers miss to point out that the institutional differences remain and they are challenging to change. Purpose - The purpose of this study is to examine and compare the entry strategies of three Swedish firms entering both a developed and an emerging market with a focus on the different institutional contexts. Method - This study has applied a qualitative method with an abductive approach and an instrumental case study strategy, whereas 3 semistructured interviews with 3 different firms having experience from both a developed and an emerging country were conducted. Conclusion - When firms enter a developed country with few institutional differences, they commit more resources and do not feel the urge to use a local partner. Entering an emerging country, the firms choose a more cost-efficient entry with less resource commitment and prefer to use a local partner with local knowledge.
Bakgrund - Globaliseringen och dess effekter har diskuterats flitigt under de senaste decennierna och en centralpunkt i debatten är att nationella gränser minskat i betydelse. Trots att många hävdar att vi rör oss mot en alltmer gränslös värld förbises institutionella skillnader som generar stora utmaningar. Syfte - Syftet med denna studie är att undersöka och jämföra tre svenska företags etableringsstrategier i både ett utvecklat och ett utvecklingsland med fokus på de olika institutionella förhållandena. Metod - Denna studie har använt sig av en kvalitativ metod med en abduktiv ansats och en instrumental case studiestrategi. Studien har använt sig av 3 semi-strukturerade intervjuer med 3 olika bolag, där bolagen haft erfarenhet av etablering i ett utvecklat och ett utvecklingsland. Slutsatser - I ett utvecklat land där de institutionella skillnaderna är små, väljer bolagen att lägga ner mer resurser på sin etablering och känner ett mindre behov av att ha en lokal partner. I ett utvecklingsland med större institutionella skillnader väljer bolag en mindre resurskrävande och mer kostnadseffektiv etablering, där behovet av att ha en lokal partner med lokal kännedom är stort.

APA, Harvard, Vancouver, ISO, and other styles

31

Nanninga, Florian, and Fábio Costa. "Bouncing back to the global market : How international heritage affects the re-internationalization process of Portuguese and Swedish SMEs." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54291.

Full text

Abstract:

Globalization has driven the internationalization of both SMEs and large enterprises and has caused new opportunities and challenges to emerge. As a result of these new challenges, such as increased foreign competition, or due reasons such as lack of international experience, change in strategy, or dissatisfaction about their performance, many internationalized firms withdraw from their international operations. Permanent exit of international markets may not always be the best option. Re-entering these markets can be rewarding as the intangible resources gained from their initial internationalization experience may facilitate their international market re-entry, thereby having an advantage over newly internationalizing firms. The main purpose of this study is to contribute to the concept of the re-internationalization process. This is done by exploring the relationship between international heritage and the different stages of the re-internationalization process, which consists out of: the initial internationalization experience, de-internationalization, the international time-out stage and the firm’s international market re-entry. Based on the results of this study, it can be concluded that SMEs apply international heritage differently, based on their level of resource commitment to the international market. This study shows that firms with a higher level of resource commitment tend to apply their international heritage on a global level, whereas firms that commit less resources only apply their international heritage in the market in which the international heritage was gained. Furthermore, while the disruptiveness of the market exit varied between the case companies, all four firms continued to commit resources to the exited market, albeit to varying degrees. Lastly, the empirical findings show that the role of international heritage is not a facilitating one, but that it causes the firm to be more careful.

APA, Harvard, Vancouver, ISO, and other styles

32

Ofori-Mensah, Enock, Elhadi Magdi, and Karimi Sarkaut. "THE MARKET ENTRY STRATEGIES OF SANDVIK IN SERBIA AND MACEDONIA." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-10656.

Full text

Abstract:

ABSTRACT Date: June 4th, 2010 Title: The Marketing Entry Strategies of Sandvik Mining in Serbia and Macedonia Course: Business Administration Program: Bachelor Thesis in Business Administration Authors: Enock Ofori-Mensah, Sarkaut Karimi & Magdi Elhadi Supervisor: Prafulla Acharya Examiner: Ole Liljefors Introduction: Sandvik AB was founded in 1862 by Göran Fredrik Göransson who is the first person in the world to use the Bessemer method in steel industry. Sandvik Group is considered to be a world-leading company which produces high-technology products and has achieved a global business status in more than 130 countries throughout the world. The company sales as at 2009 was 72 billion SEK and boost of 44 000 employees. As a result of the close integration of the production, administration and distribution systems, approximately 70% of the Sandvik Group’s sales are delivered to customers within a week from order. To ensure maximum customer value, R&D at Sandvik involves leading state-of-the-art technology, dynamic patent activities and extensive added value. During the last few years, couples of companies have been finding it difficult to gain a competitive position in foreign markets due to the intense competition from suppliers and competitors and also their failure to conform their marketing strategies to the countries they enter and as a result fail drastically. Companies face a lot of dilemma on which entry mode strategies to adopt when entering new foreign markets. Some pay much attention to their resources whilst others also evaluate the total cost involved in entering the market against the level of profit they will achieve in that markets. For these reasons, the main aim of this research work is to try to identify and describe some of the entry strategies models companies should consider in their internationalization process. Problem: How has Sandvik Mining Industry entered into Serbia and Macedonia? Sub questions; - What difficulties had Sandvik faced in implementing their entry strategies in these two countries? - How and whether participants/interviewees perceive the entry strategies as successful or not? Purpose: The main objective of this research is to identify, describe and analyze the Marketing entry strategies of Sandvik Mining in Serbia and Macedonia. Method: In this research work, both qualitative and quantitative research methods were used but most of this research work was based on qualitative research method. The qualitative research was in the form of primary data based on interviews, questionnaire and personal contacts with the sales/marketing manager, Mr. Johan Dotzauer. On the quantitative method, we used secondary data such as Journals, books and the financial information of Sandvik Mining to analyze Sandvik Mining international process as well as in evaluating the success of their internationalization process in Serbia and Macedonia markets. Conclusions: In conclusion of this work, we found out that the exclusiveness and the technicality of Sandvik´s products and their thirst for having a strong competitive advantage drives them more and more towards the resource based theory and also partially the network approach in their foreign market entry process. That’s Sandvik Mining adopted two or more entry strategies in its internationalization Process to Serbia and Macedonia Markets. In addition, Sandvik competitive advantage over its rivals Caterpillar and Atlas was due to its resources in the form of infrastructure, hi-tech products and high scaled sales force team. The success of Sandvik Mining entries to Serbia and Macedonia as at now cannot be concluded as successful by us. This is due to the unavailability of the 2010 financial statements for these two markets. Keywords: Resource Based Theory, Uppsala Internationalization Model, Network Approach and Eclectic/Transaction Cost Approach.
Market entry strategies

APA, Harvard, Vancouver, ISO, and other styles

33

Rezende, SeÌrgio Fernando Loureiro. "The trajectories of UK owned operational divisions in Brazil." Thesis, Lancaster University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.289064.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Dahlström, Sara, and Susanne Bern. "Strategic market entry by applying the path dependency approach." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-133463.

Full text

Abstract:

Entering a new market is one of the most important strategic decisions a company makes, and being an external player can make it possible to reveal opportunities not apparent to the industry players. The key is to not take industry structures for granted, but to think outside the box when formulating the entering strategy. This study rests on the assumption that there are factors in industries that are more path dependent than others, hence they are rigid and difficult to change. These factors could eventually prevent the industry from evolving even though new technology and processes are available. By first identifying factors strongly governed by path dependency and then delving deeper to understand the reason why they have not changed, this study argue that new business opportunities can evolve. The approach developed in this paper is particularly beneficial when the product or service is not yet developed and the company has many different resources, enabling a more diversified product portfolio, in which opportunities can be prioritized against the company resources. This enables matching a product or service to the industry rather than pushing it out on the market. In this report the path dependency approach is applied on the banana market, which has features governed by path dependency, and the entering company is a subsidiary to an established company and thereby has multiple resources as well as products and services. Since the subsidiary chose to proceed with the strategy formulated by using the path dependency approach the findings from the case study show that the approach can be useful when entering a new market. The report concludes that the concept of path dependency is ambiguous and subjective but could be useful when formulating an entry strategy into a new market. However, further research is needed to evaluate the application of the approach and the path dependency approach should primarily be seen as a complement to existing market entry strategies.

APA, Harvard, Vancouver, ISO, and other styles

35

Planakis, Arietta, and Christian Martinsson. "Market Selection and Entry Mode Choice in the European Voluntary Carbon Market : A market analysis for Tricorona Climate Partner." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-155645.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Yao, Lan. "Experimental Studies on Market Entry under Uncertainty and on Coordination." Doctoral thesis, Universitat Autònoma de Barcelona, 2008. http://hdl.handle.net/10803/4083.

Full text

Abstract:

Esta tesis es dividida en tres capítulos que se refieren a dos temas diferentes. El segundo capítulo se concentra en los efectos incentivos de bajar salarios llanos y su papel en la ayuda del fracaso de coordinación vencido. Los resultados débilmente apoyan los efectos positivos de bajar salarios llanos. Los dos papeles en los terceros y cuartos capítulos relacionan los estudios de la incertidumbre de información de riesgo y ambigüedad en juegos de entrada de mercado. Estudiamos experimentalmente decisiones bajo la incertidumbre de riesgo y ambigüedad en juegos de entrada de mercado, que captura los rasgos básicos de los fenómenos sobre la entrada en el mercado. La tarea importante es averiguar si la participación excesiva está relacionada con los tipos de información de riesgo y ambigüedad, y si las decisiones son diferentes en riesgo y ambigüedad en ambientes estratégicos. Encontramos la ambigüedad que busca en un ajuste de mercado de un ambiente relativo del mercado de información arriesgado y ambiguo en la correspondencia fija. Sin embargo, en un ambiente no relativo del mercado de información arriesgado y ambiguo, la busca de ambigüedad es saliente en la correspondencia arbitraria, pero no en la correspondencia fija. Encontramos que los efectos de ambigüedad en juegos estratégicos no dependen de si el riesgo y la ambigüedad son puestos en contextos relativos o no relativos, pero en la complejidad estratégica en los juegos. Más fuerte la complejidad estratégica es, más saliente la ambigüedad efectúa.
This thesis is divided into three chapters that refer to two different topics. The second chapter focuses on the incentive effects of lowering flat wages and its role in helping overcome coordination failure. The results weakly support the positive effects of lowering flat wages. The two papers in the third and fourth chapters relate the studies of information uncertainty of risk and ambiguity in market entry games. We study experimentally decisions under uncertainty of risk and ambiguity in market entry games, which captures the basic features of the phenomena over entry in the market. The important task is to find out whether the excessive participation is related to the information types of risk and ambiguity, and whether decisions are different in risk and ambiguity in strategic environments. We find ambiguity seeking in a market setting of a comparative environment of risky and ambiguous information market in fixed matching. However, in a non-comparative environment of risky and ambiguous information market, ambiguity seeking is salient in random matching, but not in fixed matching. We find that ambiguity effects in strategic games do not depend on whether risk and ambiguity are put in comparative or non-comparative contexts, but on the strategic complexity in the games. The stronger the strategic complexity is, the more salient the ambiguity effects.

APA, Harvard, Vancouver, ISO, and other styles

37

Hammarlund, Patrick, David Hansson, and Viktor Hansson. "Foreign market entry mode – Developing the IndustryInternationalisation model." Thesis, Kristianstad University College, Department of Business Administration, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4495.

Full text

Abstract:

The research on internationalisation goes back a long time. Despite this, there exist no theories on how different industries enter new markets, and by which mode of entry. This dissertation attempts to develop a model with the purpose to explain the differences in foreign market entry mode decision between industries. In order to describe these differences, the foundations of our model are the relative degree of firm specific assets and the need of local representation, and if the industry use the firm specific asset internally or externally.

The suggested model is based upon concepts of prior theories on internationalisation, with a focus on Dunning´s Eclectic Paradigm. What separates the proposed model from the Eclectic Paradigm is the need of local representation, which differences are of great importance of different industries. The Uppsala Internationalisation model and Transaction Cost Analysis were also contributing in the development of the model. Propositions were created on each industry to test the validity of the model and the presumed entry mode decision. As this dissertation used a deductive approach, the model was developed by existing theories of internationalisation and then tested empirically by an internet-based questionnaire on companies on the Swedish stock market.

The result demonstrated the applicability of the model. In addition, the analysis contains a detailed description of the findings on each industry, and summarises the model with a combined result. Finally, the conclusions are presented to summarise the work, the practical implementations and suggestions for further research.

APA, Harvard, Vancouver, ISO, and other styles

38

Klossek, Andreas M. "Market entry and expansion through international joint ventures." Doctoral thesis, Technische Universitaet Bergakademie Freiberg Universitaetsbibliothek "Georgius Agricola&quot, 2009. http://nbn-resolving.de/urn:nbn:de:bsz:105-0228667.

Full text

Abstract:

International joint ventures (IJVs) are important modes for entering foreign markets. Yet, research shows that IJVs are volatile, difficult to manage, and often fail, especially when the joint venture is located in a developing country. Many studies look at a range of different factors behind IJV success or failure, and a few longitudinal studies have shed light on some of the complex management processes within IJVs. Many researchers have concluded that the high rate of IJV failure is due to internal tensions that are inherent to IJVs, but viable solutions for practitioners are rare. In the absence of a model that adequately explains the longitudinal aspects and determinants of IJV performance, we see firms electing to stay in underperforming IJVs, even though more profitable modes of entry into foreign markets exist. In this thesis I analyze market entry and expansion through IJVs using a multi-causal analysis of IJV performance. I begin with a critical evaluation of the IJV literature. I then develop a process-oriented model that may explain why firms persist with failing IJVs. Finally, I draw several important conclusions that have valuable implications for practitioners and for future research.

APA, Harvard, Vancouver, ISO, and other styles

39

Madhok, Anoop. "Mode of foreign market entry : an integrative study." Thesis, McGill University, 1993. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=41246.

Full text

Abstract:

This study investigates the foreign market entry decision of multinational firms from three theoretical perspectives--namely transaction cost/internalization, competitive strategy and organizational capability. It is argued that each perspective primarily focuses on a different level of analysis--the firm or division, the transaction and the organizational unit respectively. The final decision regarding the means of foreign market entry is a choice made after considering these three forces simultaneously. The study contributes by developing an understanding of the role of organizational capability in the mode of entry decision. It further enriches theory through developing some of the interrelationships between the three perspectives.
The empirical research was conducted through a field study and a cross-sectional questionnaire survey sent to multinational firms with headquarters in Europe and North America. The results suggest that competitive strategy and organizational capability perspectives are most significant in determining the choice of entry mode. The transaction cost perspective does not appear to be significant.
One broad implication for managers is the importance of both analyzing the characteristics of the chosen product-market and critically examining the firm's capabilities in order to focus on what it does best, build upon it and, where necessary, complement this through collaboration with others.

APA, Harvard, Vancouver, ISO, and other styles

40

Ngan, Po-yuen Ricky, and 顔寶源. "Market entry and integration strategies for building products." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31265765.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Marin, Anicama Mónica Giuliana. "Consulting report - Bigmond mexican market entry business plan." Master's thesis, Pontificia Universidad Católica del Perú, 2018. http://tesis.pucp.edu.pe/repositorio/handle/123456789/12735.

Full text

Abstract:

Bigmond is a Peruvian company dedicated to the search of top executives offering a superior value proposition in the market. Given the great acceptance in Peru, the firm is keen to expand its commercial activities to Mexico to become a multinational company. The objective of the project is to develop a viable business plan for Bigmond's entry into the Mexican Executive search market. An external market analysis was carried out to identify opportunities and threats that could influence the success of the project. In addition, an industry analysis to assess Porter’s Five Forces was carried out. After identifying the key factors, a qualitative and quantitative study of the Mexican market was conducted to define the target market of the project in which Bigmond should focus. The historical development of Mexico's industries, the growth forecast, the demand for talent by sector, the provision for outsourcing services in companies, the concentration of potential companies at the regional level and the main market trends were taken into consideration for the assessment. Results showed that the target market should focus on the central region of Mexico and on the development of the technology industry in each of these four main economic sectors: Marketing and Communications, Manufacturing, and Financial Services and Construction. Within a next step opening a branch in Mexico City has been identified as the most suitable entry strategy for Bigmond. Then, the implementation plan included the marketing mix, which showed that one of the key success factors will be the development of brand equity. Finally, the financial analysis indicated a resulting economic TIR of 102.5% and a NPV of US $ 309,000. In addition, a sensitivity analysis assessed the expected market share. Findings of the nine scenarios showed an expected minimum IRR above 15% and a NPV greater than zero. This leads to the conclusion that establishing a commercial activity in the Mexican market is a feasible option with a promising outlook for Bigmond.
Bigmond es una empresa peruana dedicada a la búsqueda de altos ejecutivos con una gran propuesta de valor en el mercado. Dada la gran aceptación en el Perú, la firma tiene mucho interés en extender sus horizontes y llevar su propuesta de valor a México. El objetivo del proyecto es desarrollar un plan de negocio viable para la entrada de Bigmond al mercado de Executive search en México. Para ello, se realizó un macro análisis de mercado para identificar oportunidades y amenazas que podrían influenciar el éxito del proyecto. Además, se realizó un análisis de la industria a través de las cinco fuerzas de Porter. Luego de identificar los factores claves, se realizó un estudio cualitativo y cuantitativo del mercado mexicano para definir el mercado objetivo del proyecto en el cual Bigmond debe enfocarse. Se tomó en consideración el desarrollo histórico de las industrias de México, el pronóstico de crecimiento, la demanda de talento por sector, la disposición por los servicios outsourcing en las empresas, la concentración de potenciales empresas a nivel regional y las principales tendencias del mercado. El resultado definió que el mercado objetivo se ubica en la región central de México y debe enfocarse en cuatro principales sectores económicos: Marketing y comunicaciones, Manufactura, Servicios Financieros y Construcción, con un gran enfoque en el desarrollo de la industria tecnológica en cada uno de los sectores. A continuación, se desarrolló la estrategia de entrada que tuvo como resultado crear una sucursal en la ciudad de México. Luego, se llevó a cabo el plan de implementación través del marketing mix el cual desplegó que el principal factor clave de éxito será el desarrollo del valor de marca. Finalmente, el estudio financiero dio como resultado un TIR económico de 102.5% y un VAN de 309 mil dólares americanos, además se realizó un análisis de sensibilidad con la cuota de mercado y el crecimiento del negocio, los nueve escenarios desplegaron un TIR superior al 15% y un VAN mayor a cero. Lo cual permite concluir que el proyecto de entrada al mercado mexicano es viable y factible.
Tesis

APA, Harvard, Vancouver, ISO, and other styles

42

Basson, Paul M. "International market entry : a South African SME perspective." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50375.

Full text

Abstract:

Thesis (MBA)--Stellenbosch University, 2005.
ENGLISH ABSTRACT: Since many Small Medium Sized Enterprises (SMEs) have a lack of resources and knowledge of foreign markets, they tend to develop their activities in the domestic market ftrst. When the home market limits opportunities for expansion. pro-active SMEs naturally progress to international activities by exporting to foreign markets. This natural evolution culminates in decisions of how to enter foreign markets and which markets to enter. Selection of overseas markets and entry modes lies at the heart of any international strategy. The value of the small business sector is recognised in economies worldwide. The SMEs' contribution towards growth, job creation and social progress is valued highly and small business is regarded as an essential element in a successful formula for achieving economic growth. It is thus postulated that SMEs will be one of the driving forces to grow the South African economy. By gaining an understanding of the internationalisation process of International Active Enterprises it is hoped to provide the South African SMEs with a tool that can be used for their international expansion programs. The author starts by reviewing relevant and related literature. He then investigates and highlights the different schools of thought on intemationalisation by looking at process, models, strategy and motivation. The research then describes the different modes of market entry and continues by listing the basic factor categories for market entry mode selection. The penultimate step highlights the various factors for selection of foreign markets and applies these factors into a holistic market entry and mode selection model. Finally the internationalisation is focused on SME and more specifically South African SMEs. Their internationalisation behaviour is explained in the light of the model that was developed. The author explains the framework that will be used to model an international market selection and the mode of entry into that international market. This model can guide SMEs into initial international market entry and to make decisive choices as to which international market and mode of entry they select to penetrate international markets.
AFRIKAANSE OPSOMMING: Klein en medium grootte sake-ondernemings het 'n tekort aan bronne en kennis van oorsese markte en dienooreenkomstig ontwikkel hulle eers hul besigheidsaktiwiteite in die binnelandse markte. Wanneer die binnelandse besigheidsgroei-geleenthede versadig word, sal sodanige pro-aktiewe klein en medium grootte sake-ondernemings huI produkte begin uitvoer in 'n poging om nuwe markgroei te stimuleer. Hierdie natuurlike evolusie dwing die onderneming om besluite te neem oor hoe om sodanige buitelandse markte te betree, asook die markkeuse op sigself. Die markkeuse en markbetredings metodiek is die kern van enige internasionale strategie. Die ekonomiese waarde van die klein en medium grootte sake-ondememingsektor word wereldwyd erken. Hulle bydrae tot groei, werkskepping, en sosiale ontwikkeling word wyd erken. So word klein en medium grootte sake-ondememings dan gesien as 'n kardinale bestanddeel om ekonomiese groei te behaal. Dit word dus gestel dat klein en medium grootte sake-ondememings een van die dryfvere vir ekonomiese ontwikkeling in Suid-Afrika sal wees. Die ondersoek van die intemasionaliseringsproses van buitelands-aktiewe ondernemings sal 'n model formuleer wat die Suid-Afrikaanse klein en medium grootte sake-ondememings kan bystaan met hul buitelandse markgroei. Die skrywer begin om die relevante literatuur te bestudeer en beklemtoon die verskillende denkwyses oor buitelandse groei deur te kyk na prosesse, modelle, strategiee en motiverings. Die navorsingstuk beskryf dan die verskillende metodes van markbetreding en Iys die verskillende faktore wat 'n invloed het op die betredingsvraagstuk. Die voorlaaste stap in die model beskryf die verskillende faktore wat 'n rol speel op die buitelandse markkeuse. Al hierdie mark- en betredingsfaktore word in 'n globale model gestruktureer. Laastens word daar gefokus op die Suid-Afrikaanse klein en medium grootte sake-ondememings en hulle internasionaliseringsoptrede word in die lig van die model geskets. Die skrywer verduidelik dus die raamwerk wat gebruik word om buitelandse markbetreding en markkeuse te modelleer. Hierdie model toon rigting aan klein en medium grootte sakeondememings se aanvanklike buitelandse belangstelling en ook hoe om daadwerklike besluite te neem oor buitelandse markbetreding en buitelandse markkeuses.

APA, Harvard, Vancouver, ISO, and other styles

43

Irle, Ben Martin. "Convergence of communications implications for regulating market entry." Baden-Baden Nomos, 2004. http://d-nb.info/991006690/04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Ngan, Po-yuen Ricky. "Market entry and integration strategies for building products /." [Hong Kong] : University of Hong Kong, 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13731270.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Medek, Jan, Martin Jirout, and Pavel Drbal. "MAIN FOREIGN COMPANIES AND THEIR STRATEGY WITHIN THE CZECH CONSTRUCTION MARKET." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2000.

Full text

Abstract:

This study describes the behavior of four important international construction companies within the Czech construction market. The chosen companies are following: SKANSKA CS, STRABAG, HOCHTIEF CZ and OHL ZS. The theoretical part of this paper dissertates about various methods suitable for market analyses, such as strategic maps or Porter´s diagram and foreign market entry modes in general.

The practical part begins with the general description of the Czech construction market and its history. The SWOT analysis of the Czech construction market also anticipates the future development of the Czech construction market in following five years.

The next chapters are devoted to the detailed description of chosen companies. The history and profile of the chosen international concerns and of the traditional Czech companies are described in this chapter. This part also characterizes the takeovers of Czech companies by international concerns of SKANSKA CS, STRABAG, HOCHTIEF CZ and OHL ŽS and their following development on the Czech construction market.

From the detailed description, economic data with the most predicative significance were chosen. This data was subsequently compared in the penultimate part of the study. The Economic data such as sales, profit, return on sales, number of employees, sales on employee and growth of the companies are significant for the comparison. The graphs clearly show the development of the companies since 2000.

The results of the analyses are concluded in the last chapter, which also contains a suggestion for the possible future research.

APA, Harvard, Vancouver, ISO, and other styles

46

Nguyen, Viet Thang. "Marketing Strategy for Market Entry of Škoda Auto Group to the Vietnamese Market." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74562.

Full text

Abstract:

Today, in the context of globalization, many different international companies in the global automotive industry prefer going international to enlarge their appearance as well as search for new business chances to earn more profit margins. Among them, Škoda Auto Group, the largest Czech car maker. At present, China and India are two of the most important automotive markets of Škoda Auto Group based on the market size and customers' base. Apart from China and India in the Asian region, Vietnam is also seen to be a very high potential market for every car maker in the South East Asian region because of the stable development of Vietnam's economy as well as high local customers' requirements. The goal of the thesis is to develop a marketing strategy for the market entry of Škoda Auto Group into the Vietnamese market.

APA, Harvard, Vancouver, ISO, and other styles

47

Morais, Ulisses Lacerda de. "New-issues markets as behavioural barriers to entry : an agent-based model of choices and market structure." Master's thesis, FEUC, 2015. http://hdl.handle.net/10316/29116.

Full text

Abstract:

Dissertação de mestrado em Economia (Economia Industrial), apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Adelino Manuel Guimarães Fortunato e Ernesto Jorge Fernandes Costa.
The possibility that the existence of New-Issues Markets (NIM) could promote, through a behavioural response of potential entrants, a greater market concentration on economic sectors is the object of the present work. I analyse in what conditions do entrepreneurs choose to abandon their plans of entering some industry in order to invest in securities of companies in that same industry. To engage this matter an agent-based model, named Utility Load, was developed and simulated in NetLogo platform, where the entrepreneurs rely on a hybrid heuristic among Prospect Theory and Random Walk Model of perceptual decision-making to choose between starting a firm, assembling a portfolio or doing neither by postponing their decision. I arrive at the conclusion that a lengthy investment horizon or high bonds’ coupon, by offering greater prospective gains, attracts the vast majority of potential entrants to the NIM, which has a nefarious effect on the sector’s structure by increasing its concentration – measured by the Herfindahl-Hirschman Index. Moreover, the model indicates that a more bounded rationale is welfare increasing whilst allowing firms to continuously issue new debt to the public diminishes welfare. The results narrow the scope of reality to be emulated in experimental works and open the door for future empirical researches on this matter by making them more attainable.

APA, Harvard, Vancouver, ISO, and other styles

48

Killander, Elias, Anton Ehn, and Joshua Steinlechner. "Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98301.

Full text

Abstract:

A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. Existing research and literature on how content creation can be used when entering a new market is, however, scarce. This thesis therefore identifies and describes how digital content creation has been, and can be, used when entering a new foreign market in order to create brand awareness. To achieve this, interviews with marketing directors in internationally operating companies were conducted in a qualitative manner. The results reveal that all the companies use digital content marketing when entering a new market, confirming pre-existing theories. It was also revealed that creating brand awareness is the most challenging part when entering a foreign market. It became evident that engaging the target audience and encouraging user generated content using DCM is both beneficial and effective when entering new foreign markets.

APA, Harvard, Vancouver, ISO, and other styles

49

DO, XUAN KHOA, and Looy Yannick Van. "Market entry timing and associating factors: A case study of Swedish firms." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35384.

Full text

Abstract:

Abstract Keywords Market entry timing, associating factors Background Market entry timing is an important concept that influences the success of firms in international business. Companies earn big profits due to their perfect market entry timing. In contrast, McKinsey 2005 report showed that for every successful entry, there are four failures. On the other hand, the academic world also pays attention to entry timing by investigating its associating factors. Since there are gaps in academic research together with the need for deeper understanding, this thesis is dedicated to market entry timing. Purpose The purpose is to understand associating factors and their relation to foreign market entry timing. Method This study is a multiple case study exploratory research analysed through pattern finding for qualitative research. Semi-structured in-depth interviews were conducted with four companies. Conclusion There are nine factors associating with entry timing decisions: home and host country characteristics, firm capabilities and characteristics, competition, cultural distance, economic factors, Window of Opportunity, Word-of-Mouth, Stepwise internationalization, near-market knowledge. The research focuses on the last four factors and their influence in entry timing were discovered. Window of Opportunity can be perceived as “right business connections” and companies tend to enter foreign markets once they find the right business connection. Word of Mouth has an impact on entry timing in the situation that firms can be prompted to enter foreign market when positive Word of Mouth effect existed. Stepwise internationalization is the choice of firms, whose entry timing would be slower than other options. Near-market knowledge of the economic system can be transferred between countries that firms operate in and firms will be likely to enter market when they gain necessary knowledge of a similar economic system.

APA, Harvard, Vancouver, ISO, and other styles

50

Vasiliadis, Labros. "International consumer market entry of Greek banks : a study of entry modes and approaches." Thesis, University of Leeds, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.419697.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic 'Market Entry'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles