Academic literature on the topic 'Market metaphors'

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Journal articles on the topic "Market metaphors"

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Lim, Hye-won. "Policy and Metaphor: Real Estate Market Metaphors in Articles." Journal of Humanities 42 (February 28, 2020): 511–40. http://dx.doi.org/10.35559/tjoh.42.17.

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Pühringer, Stephan. "Markets as “ultimate judges” of economic policies: Angela Merkel’s discourse profile during the economic crisis and the European crisis policies." On the Horizon 23, no. 3 (2015): 246–59. http://dx.doi.org/10.1108/oth-01-2015-0002.

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Purpose – The purpose of this paper is to offer an explanation of the predominance of austerity policies in Europe based on distinct crisis narratives and their underlying market metaphors in public speeches and addresses of German Chancellor Angela Merkel to a broader audience of economic decision-makers. Design/methodology/approach – The author uses discourse and metaphor analysis of speeches and addresses of Angela Merkel in the aftermath of the crisis applying cognitive metaphor theory in combination with a corpus linguistic approach. Findings – Dominant conceptual metaphors in Merkel’s crisis narrative subordinate policy-making to superior “market mechanisms”, which are attributed with human and natural characteristics. Moral focus of crisis narrative of “living-beyond-ones-means” forces austerity policies. Research limitations/implications – The analysis is restricted to public speeches of Merkel, whereas the impact on public discourses was not analyzed. Social implications – The paper offers an explanation for the prevalence of neoliberal policies in the Eurozone and the uneven balances of political power in public economic discourses. Originality/value – Study of the role of “market metaphors” in crisis narratives of influential political leaders as well as an analysis of the impact of discursive manifestations and conceptual market metaphors for economic crisis policies.
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Pérez-Hernández, Lorena. "XL burgers, shiny pizzas, and ascending drinks: Primary metaphors and conceptual interaction in fast food printed advertising." Cognitive Linguistics 30, no. 3 (2019): 531–70. http://dx.doi.org/10.1515/cog-2018-0014.

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AbstractThe experiential, embodied nature of primary metaphors endows them with a universal flavor of interest to the present-day global advertising needs. Based on the analysis of 500 printed advertisements corresponding to the top ten fast food brands currently in the market, this paper investigates the visual representation and functions of primary metaphors within this advertising genre. In contrast to what has been reported to be the case with resemblance metaphors used in advertising, primary metaphors do not have the product as their source or target domains. The connection between the primary metaphor and the product is established in a specific way, which reveals a close interaction with other cognitive (i.e. hyperbole and metonymy) and pragmatic (i.e. derivation of explicatures) operations. In addition, the paper explores how primary metaphors combine with one another and with other resemblance metaphors. The study of these interplays reveals new patterns of conceptual interaction (i.e. one-target and multiple-target primary metaphor clusters) and opens a window onto the varied functions performed by primary metaphors in the narrative of advertising (i.e. enhancing the conceptual layout of the product, highlighting one aspect of it, motivating, constraining and/or enriching lower-level resemblance metaphors).
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De Landtsheer, Christ’l. "Media rhetoric plays the market." Metaphor and the Social World 5, no. 2 (2015): 205–22. http://dx.doi.org/10.1075/msw.5.2.02del.

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This article examines the logic and power of financial news metaphors in the current economic climate. The sequence of global financial crises starting in late 2007 led to a particular discursive phenomenon in financial news. Newspapers constructed, with vivid imagery (e.g., toxic loans, nervous markets to be calmed down), a globalized register for talking and writing about the crises. The empirical study of 3,730 Dutch and Flemish-Belgian financial news articles (2,042,596 words) investigates how during 2006–2013 metaphor power (De Landtsheer, 2009) interacts with financial-economic indicators. It is suggested, on the basis of the case study, that financial news articles generally may be more metaphorical during crises; metaphor power significantly correlates with Eurostat financial-economic indicators in either a positive direction (unemployment rates, public debt) or a negative one (gross national product, consumer confidence).
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Morris, Michael W., Oliver J. Sheldon, Daniel R. Ames, and Maia J. Young. "Metaphors and the market: Consequences and preconditions of agent and object metaphors in stock market commentary." Organizational Behavior and Human Decision Processes 102, no. 2 (2007): 174–92. http://dx.doi.org/10.1016/j.obhdp.2006.03.001.

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Xu, Xiaobing, and Rong Chen. "Time metaphor and regulatory focus." European Journal of Marketing 54, no. 8 (2020): 1865–81. http://dx.doi.org/10.1108/ejm-08-2018-0575.

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Purpose Two time metaphors are often adopted to express the passage of time: the ego-moving metaphor that conceptualizes the ego as moving toward the stationary event (e.g. we are approaching the holiday) or the event-moving metaphor that conceptualizes the event as moving toward the stationary ego (e.g. the holiday is approaching us). This paper aims to investigate the influence of the time metaphor on regulatory focus, as well as its downstream marketing implications. Design/methodology/approach Five studies were conducted. Studies 1a–1c examined the moderating effect of the valence of events on the relationship between time metaphors and regulatory focus. Studies 2–3 investigated the downstream marketing implications of the above effects. Findings The findings indicated that compared to the event-moving metaphor, the ego-moving metaphor is more likely to evoke a promotion focus when consumers anticipate a positive event. However, when the event is negative, the ego-moving metaphor is more likely to evoke a prevention focus compared to the event-moving metaphor. Research limitations/implications This research extends the previous literature on regulatory focus activation by showing that time metaphors affect regulatory focus, and that event valence plays a critical moderating role in the relationship. Practical implications Many companies rely on positive events (e.g. holidays, anniversaries) to market their products. The findings of this research suggest that companies promoting products with promotion-related benefits or products with higher risks should adopt an ego-moving metaphor to describe the coming of the event. In contrast, companies promoting products with prevention-related benefits or products with low risks should adopt an event-moving metaphor to describe the coming of the event. Originality/value This research showed that the effects of time metaphors on consumers’ regulatory focus depend on the valence of the events. It also demonstrated the downstream implications of time metaphors by showing that time metaphors influence consumer product choices and financial decisions.
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Stern, Barbara B. "Medieval Allegory: Roots of Advertising Strategy for the Mass Market." Journal of Marketing 52, no. 3 (1988): 84–94. http://dx.doi.org/10.1177/002224298805200308.

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The author examines the medieval literary tradition of allegory and relates it to contemporary advertising. Allegory is characterized by the use of metaphor, personification, and moral conflict. This tradition is the basis of advertisements that use fear to convey didactic instruction to mass audiences. The author describes the use of allegory in advertising strategy in terms of message appeal, product benefits, target audience, and media design. Five areas for future research are suggested: content analysis of allegorical advertisements, cross-cultural implications, fear and guilt appeals, taxonomy of personifications as presenters, and effects of metaphors and symbols on advertising recall and comprehension.
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Truc, Tran Thi Thanh. "Source Domain “war” in American English business news discourse." Science & Technology Development Journal - Social Sciences & Humanities 4, no. 2 (2020): First. http://dx.doi.org/10.32508/stdjssh.v4i2.556.

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Conceptual metaphor can be understood as the mapping between two conceptual domains whereas the linguistic metaphor is the linguistic expression of the mapping. Conceptual metaphor is the system of ideas mapped according to the perception of human being about life and expressed by linguistic metaphor. Conceptual metaphor with source domain WAR is one of the most common metaphors used in American English business news discourse. In conceptual metaphor model BUSINESS IS WAR, it can be found many words related to war such as ‘attack’, ‘withdraw’, ‘invade’, ‘besiege’, ‘fight’, ‘win’, ‘defense’, etc... which are used in business news discourse. Through the mapping of this metaphor model, companies can be seen as the military in a war; the businessmen correspond to the soldiers in a fight, and the battles are conceived as competitions on price and market share. This result is similar to the conclusion about conceptual metaphor of ARGUMENT IS WAR by Lakoff & Johnson, which mentions that the use of war metaphors to understand the source domain of ARGUMENT is not accidental. The authors argue that while there is no physical battle, there is a verbal battle and the structure of a debate (including attack, defense, counterattack, etc.) reflects this.
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Lederer, Jenny. "Lexico-grammatical alignment in metaphor construal." Cognitive Linguistics 30, no. 1 (2019): 165–203. http://dx.doi.org/10.1515/cog-2017-0135.

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AbstractThis study concerns the distribution of metaphorical lexis in discrete syntactic constructions. Source and target seed language from established conceptual metaphors in economic discourse is used to catalogue the specific patterns of how metaphorical pairs align in five syntactic constructions: A-NP, N-N, NP-of-NP, V-NP, and X is Y. Utilizing the Corpus of Contemporary American English (Davies, Mark. 2008–present. The corpus of contemporary American English: 450 million words, 1990–present [Online Corpus]), the examination includes 12 frequent metaphorical target triggers combined with 84 source triggers to produce 2,016 ordered collocations, i.e. investment freeze and turbulent market. Through detailed type and token counts, results confirm that source domains function as conceptual material used to structure the target domain and disproportionally fill syntactic positions associated with predication (cf. Sullivan, Karen. 2009. Grammatical constructions in metaphoric language. In B. Lewandowska-Tomaszczyk & K. Dziwirek (eds.), Studies in cognitive corpus linguistics. Frankfurt: Peter Lang Publishers; Sullivan, Karen. 2013. Frames and constructions in metaphoric language. Amsterdam: John Benjamins Publishing). Given a lexeme’s origin – source or target – when used in source-target metaphors, syntactic alignment can be predicted, market climate is metaphorical, climate market is not. Exceptions to these strong tendencies are explained through genre-specific lexicalization processes in which predicate denoting terms like bubble (market bubble) establish themselves as domain modifiers (bubble market) in economic jargon. Through quantitative techniques to gage metaphorical conventionality and lexical versatility, corpus methodology is used to define and inform the value of frequency effects in cataloguing and understanding metaphorical lexicalization.
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O'Mara-Shimek, Michael. "A communicative efficiency and effectiveness model for using metaphor and metonymy in financial news reporting." On the Horizon 23, no. 3 (2015): 216–30. http://dx.doi.org/10.1108/oth-06-2015-0030.

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Purpose – The purpose of this paper is to propose a model to increase the efficiency and effectiveness of metaphor when used in financial news media reporting. Design/methodology/approach – Theory in Cognitive Linguistics, Conceptual Metaphor Theory and Frame Semantics are used to demonstrate metaphor’s central role shaping human thought and understanding, producing conceptual frameworks used to understand abstract concepts in not only financial news media but also all human discourse. The deontological principles of the major financial news sources are presented which demonstrate a commitment to common core principles, such as “balance” and “accuracy”, yet few consider the potential role of metaphor toward achieving them. This research presents a minimum source domain model for describing stock market phenomenon to increase “interpretation reliability” based on the concepts of communicative efficiency and effectiveness. Findings – This research presents a model for communicative efficiency and effectiveness of metaphor and metonymy (CEEMM) in financial reporting by presenting a minimum source domain model for describing stock market phenomenon to increase “interpretation reliability” when metaphor is used in financial news media sources. Research limitations/implications – While evidence for the role of metaphor and metonymy on behavior has been provided and in economic contexts, more research into the role that it plays in financial news media and the dynamics of how it influences consumer decisions is necessary. Practical implications – CEEMM provides news media sources with a tool for standardizing the modes they use to semantically create and communicate knowledge of the stock market and stock market phenomenon. Reporting on stock market phenomenon will have, for the first time, objective parameters for using metaphor toward the fulfillment of journalism deontological principles. Social implications – CEEMM has the potential to increase clarity in the metaphors used, as they require less creative exploration on the part of readers. This results in greater levels of trust in news media sources and permits news consumers to make more well-informed financial decisions, as their perceptions of events will be less subjective to creative interpretation. This research should urge news media companies to publicly declare principles for metaphor and metonymic practice in their communication of financial data. Originality/value – The paper presents the first model for increasing the communicative efficiency and effectiveness in the use of metaphor in financial news media.
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Dissertations / Theses on the topic "Market metaphors"

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Menke, Susan Diane. "Metaphors of exchange and the Shanghai stock market." online access from Digital Dissertation Consortium access full-text, 2000. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?9971606.

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M'Closkey, Kathleen Anne Cross. "Myths, markets and metaphors, Navajo weaving as commodity and communicative form." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1996. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/NQ39284.pdf.

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Horlacher, Stefan. "Writing as Reading the Unreadable: A Reconsideration of the Medial Construction of Marcel Proust's A la Recherche du temps perdu." Edinburgh University Press, 2002. https://tud.qucosa.de/id/qucosa%3A37642.

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The question of how far A la Recherche du temps perdu, Proust's enormous 'metaphor of life',¹ is, in terms of its writing as well as in terms of its themes, influenced by the emergence of new media technologies in the late nineteenth century has increasingly been the focus of critical interest for the last twenty years.² There is now little doubt that besides traditional media such as painting and music, A la Recherclze foregrounds specific photographic and filmic techniques as well as, to give just one example, the telephone, which the narrator calls 'a premonition ( ... ) of an eternal separation!' {IS III, 148/R II,134).· If one can argue that emergent media as thematicized in A la Recherche are not only the product of the narrator's creation of memory but that they also have a bearing on the text, then it is nevertheless important to take note of the fact that they are in their turn already the product of another medium called writing. [Aus dem Volltext]
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Leutenmayr, Stephan Verfasser], and François [Akademischer Betreuer] [Bry. "Liquid decision making : applying the market metaphor to collective decision making / Stephan Leutenmayr. Betreuer: François Bry." München : Universitätsbibliothek der Ludwig-Maximilians-Universität, 2015. http://d-nb.info/1070762938/34.

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Leutenmayr, Stephan [Verfasser], and François [Akademischer Betreuer] Bry. "Liquid decision making : applying the market metaphor to collective decision making / Stephan Leutenmayr. Betreuer: François Bry." München : Universitätsbibliothek der Ludwig-Maximilians-Universität, 2015. http://d-nb.info/1070762938/34.

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Aubert, Nathalie. "Proust et ruskin : de la pratique traduisante a la theorie de la metaphore." Paris 7, 1996. http://www.theses.fr/1996PA070144.

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Cette etude vise surtout a approcher le sens de la quete proustienne de l'ecriture, dans son rapport au monde comme enigme a elucide. L'enjeu pour l'ecrivain a venir est en effet le reel. Le monde tel qu'il nous est donne, tel qu'il se derobe aussi. C'est par la traduction d'un texte etranger (deux Ŭvres de john ruskin), par cette experience de la difference jusque dans le respect de l'etrangetelangagiere que proust a pu effectuer ce retour sur lui-meme qui lui a permis ensuite de devenir ecrivain. Aussi la pratique traduisante est-elle consideree dans la meme perspective que la creation litteraire, cela d'autant plus que la metaphore, sur laquelle proust fait reposer son style, consiste precisement dans le rapprochement de "deux objets differents", comme seul moyen de restituer le sensde l'impression. La metaphore repose donc sur un rapport qui mime notre lien au reel. Ainsi, dans cette oeuvre qui est une quete de verite, la recherche d'un langage a la mesure du monde ne se transforme pas en une recherche pure, dont l'objet se deroberait incessamment. La reflexion sur le style s'enracine dans une experience du visible dont proust revele la complexite qui se traduit par un trouble que le langage cherche a circonscrire, devenant ainsi un argument esthetique en soi, et la marque de la plus haute individualite du createur.
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Håkansson, Jesper, and Rosén Anton Poikolainen. "Tinder: Från nätkontakt till närkontakt? : Hur utformningen och användandet av Tinder påverkat normer och beteenden avseende nätdejting bland unga vuxna." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26169.

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Denna uppsats kommer att undersö̈ka hur designen och anvä̈ndandet av mobildejtingtjä̈nsten Tinder har påverkat beteenden och normer gä̈llande nä̈tdejting bland unga vuxna i Sverige. Ett huvudsyfte är att undersöka hur olika interaktionsmekanismer i Tinder påverkar synen på nätdejting och potentiella partners. Vidare undersöker vi faktorer som skiljer Tinder från övriga nätdejtingtjänster, samt vilka normer som synliggörs genom användandet av Tinder. Genom en nätbaserad enkätundersökning kunde vi samla användarupplevelser och åsikter från användare av Tinder. Baserat på materialet från enkätundersökningen utförde vi tre fokusgrupper vars syfte var att fördjupa perspektiv unga vuxna hade gällande nätdejting och Tinder. Resultatet presenteras genom att analysera data från informanterna kombinerat med teorier om användarupplevelse (User Experience), affordanser, designkvalitéer, självrepresentation, spelifiering och marknadsmetaforer. Vi kunde se åtskilliga mekanismer associerade med spelifiering i Tinder gällande design och användarbeteende. Generellt verkar också Tinderanvändare reproducera rådande könsnormer i en annars neutral och minimalistisk design. Vidare fanns marknadsmetaforer gällande nätdejting i Tinder. Tinder tycks även ha tilltalat en ny målgrupp inom nätdejting, således ansedd avslappnad och jämbördig annan social media. Kopplingen till Facebook bidrar också till en ökad tillit för självrepresantationen bland Tinderanvändare. Slutligen ser vi att den svepcentrerade “ja-eller-nej-funktionaliteten” i Tinder verkar ha skapat en standard som kommer att påverka framtida dejtingtjänster och användarupplevelser.<br>This report aims to examine how the design and usage of the mobile dating application Tinder has affected behaviors and norms regarding online dating amongst young adults in Sweden. One main purpose is to examine how different interaction mechanisms in Tinder affects the view of online dating and potential partners. Additionally factors that differentiate Tinder from other online dating services will be examined. Furthermore social norms that are made visible through the usage of Tinder will be addressed. By creating an online survey it was possible to retrieve user experiences of Tinder usage and opinions about Tinder and online dating. Based on material from the survey three focus group interviews were conducted, which gathered different perspectives young adults had regarding online dating and Tinder. The conclusion will be presented by analyzing the data from the informants combined with theories such as User Experience, affordances, design qualities, self representation, gamification and market metaphors. Several mechanism associated with gamification were found in Tinder regarding design and user behavior. The Tinder users in general also seem to reproduce current gender norms in an otherwise neutral and minimalistic design. Furthermore market metaphors were found regarding online dating in Tinder. Additionally Tinder seems to target a new group of users in online dating, accordingly considered as ”laid-back” and equal to other social media. The connection to Facebook also contributes to an increased trust towards the self representation of Tinder users. Finally the swipe centered “yes-or-no-functionality” of Tinder seems to create a standard that will affect future dating services and User Experience.
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Jaeck, Lois Marie. "Marcel Proust and the text as macrometaphor." Thesis, University of British Columbia, 1985. http://hdl.handle.net/2429/25813.

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Marcel Proust and the Text as Macrometaphor proposes that metaphor may provide the key to understanding the structure and effect of some novels. Some literary works give rise to an inexpressible impression that transcends its component elements. This dissertation attempts to prove that such texts reflect on a macro-scale the structure of a poetic metaphor, and thus function as "macrometaphors". Because Marcel Proust established a connection in Le temps retrouvé between metaphor and a literary work, his investigation of the metaphorical process and the means by which it suggests to its reader the internal reality of things is utilized as the theoretical basis for a comparative analysis of six novels from the perspective of the metaphor-like structures that underlie their characterizations, organization, ideas, imagery, milieus, and symbols. The Introduction discusses the validity of using Proust's A la recherche du temps perdu as an illustration of the novel as macrometaphor, and considers other theoretical studies which also suggest a possible connection between text and metaphor. Chapter One analyzes Proust's theory of metaphor as set forth in Le temps retrouvé, elucidating first of all the meaning of the word "metaphor" as used by Proust. It then explores briefly how his usage fits into the history of the concept of metaphor from the time of Aristotle to the present day, and next explicates the steps taken by the narrator that culminate in his recognition of the metaphorical process and its relationship to art and life. Finally, it clarifies the structures and conditions that constitute metaphor as understood by Proust. Chapter Two demonstrates how the totality of the novel A la recherche du temps perdu reflects the structure of metaphor as defined in Le temps retrouvé. The similarities shared by the structure of the text and the structure of metaphor are the grounds for viewing the text as a macrometaphor. Chapter Three presents brief, comparative structural analyses of five other novels (Cervantes' Don Quixote, Diderot's Jacques le fataliste et son maître, Thomas Mann's Der Zauberberg, Julio Cortázar's Rayuela, and Gabriel García Márquez' Cien años de soledad) in order to demonstrate that these works reflect the structure of metaphor also. The Conclusion presents some general ideas about the relationship of thought, discourse, metaphorical structure, literary works in general and novelistic structure in particular.<br>Arts, Faculty of<br>English, Department of<br>Graduate
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Billermann, Roderich. "Die "métaphore" Prousts Wurzeln - Theorie -Praxis /." Konstanz : Hartung-Gorre, 1996. http://catalogue.bnf.fr/ark:/12148/cb38971462c.

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Yoo, Yaejin. "La Peinture ou les leçons esthétiques chez Marcel Proust = Painting or the Aesthetic Lessons in Works of Marcel Proust." Thesis, Boston College, 2010. http://hdl.handle.net/2345/2508.

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Thesis advisor: Kevin Newmark<br>This study focuses on the intricate connection between painting and writing in A la recherche du temps perdu, the one and only novel completed by Marcel Proust. Painting and writing, although different in their methods of expression, with the former consisting of visual images and the latter consisting of words, have a fundamental objective in common which is creating images in order to reveal the real essence of life. Proust develops correspondences between paintings (that he describes verbally) and writings not only to portray his novelistic characters, but also to reinforce his aesthetics of writing. This study stresses that correspondence to which Proust gives the name of metaphor. By choosing metaphor as the most important criterion in writing the novel which the Narrator decides to undertake at the very end of la Recherche, he speaks for Proust who elevates metaphor as the central rhetorical figure of his writing. Metaphor gives to the Proustian world a sense of continuity and homogeneity despite its innate fragmentary and dispersed impressions. In the Proustian novel, memories are incomplete, and loves are sporadic. Time and space are never continuous. Yet a homogenous ensemble is brought forth from this universe in fragments. It is metaphor that gives unity to those diverse elements by abolishing the borders that separate them. The principle of metaphor brings distant elements closer. Swann’s way unites with the Guermantes’, past transposes over present. By comparing painting and writing in the Proustian novel, I am able to emphasize the author’s aesthetics, at the foundation of which lies metaphor<br>Thesis (PhD) — Boston College, 2010<br>Submitted to: Boston College. Graduate School of Arts and Sciences<br>Discipline: Romance Languages and Literatures
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Books on the topic "Market metaphors"

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Rethinking school choice: Limits of the market metaphor. Princeton University Press, 1994.

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Henig, Jeffrey R. Rethinking School Choice: Limits of the Market Metaphor. Princeton University Press, 1995.

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Smith, Jennifer J. Writing Time in Metaphors. Edinburgh University Press, 2018. http://dx.doi.org/10.3366/edinburgh/9781474423939.003.0004.

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Coherence of place often exists alongside irregularities in time in cycles, and chapter three turns to cycles linked by temporal markers. Ray Bradbury’s The Martian Chronicles (1950) follows a linear chronology and describes the exploration, conquest, and repopulation of Mars by humans. Conversely, Louise Erdrich’s Love Medicine (1984) jumps back and forth across time to narrate the lives of interconnected families in the western United States. Bradbury’s cycle invokes a confluence of historical forces—time as value-laden, work as a calling, and travel as necessitating standardized time—and contextualizes them in relation to anxieties about the space race. Erdrich’s cycle invokes broader, oppositional conceptions of time—as recursive and arbitrary and as causal and meaningful—to depict time as implicated in an entire system of measurement that made possible the destruction and exploitation of the Chippewa people. Both volumes understand the United States to be preoccupied with imperialist impulses. Even as they critique such projects, they also point to the tenacity with which individuals encounter these systems, and they do so by creating “interstitial temporalities,” which allow them to navigate time at the crossroads of language and culture.
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Dalziel, Paul. Education and Qualifications as Skills. Edited by John Buchanan, David Finegold, Ken Mayhew, and Chris Warhurst. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199655366.013.7.

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The chapter begins with an introduction of the basic Mincer, Shultz and Becker human capital model. Section 2 discusses two theories that question the model’s link between education and labour market skills. The first theory argues that the education is a device to signal to potential employers that the individual has high natural abilities that are unobservable to the employer while the second argues that education sorts workers into different labour markets that are segmented by wider socio-economic forces. Section 3 considers two more recent developments. The first involves sequential analysis in which the decision-maker learns more about his or her abilities and opportunities as a result of participating in education or training, while the second uses a ‘skill ecosystem’ metaphor to express how educational institutions, students, employers and policy makers can combine to sustain a high-skills, high-wage equilibrium or reinforce a low-skills, low-wage equilibrium.
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Childhood As Memory, Myth and Metaphor: Proust, Beckett and Bourgeois. Taylor & Francis Group, 2013.

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Ash, Susan. Funding Philanthropy. Liverpool University Press, 2016. http://dx.doi.org/10.5949/liverpool/9781781381397.001.0001.

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This book investigates how Dr. Barnardo, the Victorian children’s philanthropist, operated as both story teller and showman, using mass media to create a globalised support network. His philanthropic ‘empire’ operated as an exceptional Victorian manifestation of promotional and branding mechanisms that are perceived as commonplace in the twentieth century. Metaphor and narrative modes normally associated with fiction such as Charles Dickens’s novels, as well as public spectacles associated with showmen such as P. T. Barnum, provide the organising principle for the book. Ultimately, however, the analysis reveals an overlapping concurrence of these three categories because, in practice, each tends to inflect the other. The book is also crucially concerned with affect, theorising how corporal responses such as excitement, shame and disgust operate in Barnardo’s figures of speech, ‘stories’ and spectacles to arouse sympathy and provoke ideological and financial support. Part One takes a long look at metaphor in order to tease out how ‘the open door’, Barnardo’s central institutional icon, operated as a multifaceted metaphor to characterize and promote his version of philanthropy in a crowded charity market. Part Two examines how Barnardo shaped perception of his brand by storytelling practices based on the ‘re-creation’ of direct, first-hand experience and feelings. Part Three considers how collective benevolence also depends upon spectacle for widespread success.
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Miley, Mike. Truth and Consequences. University Press of Mississippi, 2019. http://dx.doi.org/10.14325/mississippi/9781496825384.001.0001.

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Truth and Consequences interrogates the ways in which over two dozen works of fiction and film find meaning in the game show. Writers and filmmakers use the game show intermedially as a metaphor for what it means to be a person, a lover, a family, and a citizen in the media age. Despite media culture’s promises of global equality and connectivity (and one’s efforts to realize that promise), individuals wind up isolated by market-driven deception, wealth, or ethnicity. People use media to achieve greater intimacy with others, but the market nudges them to keep their distance from each other in the name of exploring options. Other networks can still assert themselves, such as the family, but can only sustain themselves if they openly defy and rewrite the rules of the media culture they inhabit. Although America espouses a commitment to democratic freedom, the state partners with imagemakers to make one’s lack of choice entertaining and resistance self-defeating. Amidst these obstacles, Americans still feel called upon to remember, to connect, to buzz in, to answer in the hopes that an escape awaits in the next round, behind the next door.
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Solomon, Norman. 6. Making a Jewish home. Oxford University Press, 2014. http://dx.doi.org/10.1093/actrade/9780199687350.003.0007.

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What does a Jewish home look like? ‘Making a Jewish home’ looks at everyday Jewish life including objects in the home, books likely to be found in the home, education, kosher food, sexual and personal relationships, and family. Traditional Jewish communities emphasize the importance of family. Jewish sociologists identify seven life stages marked by rites of passage: birth, growing up, marriage, parenthood, mid-life, old age, and death. Do Jews belief in a life after death? There has been debate as to whether life after death involves some form of bodily resurrection, or only the perdurance of the ‘soul’. Some believe life after death is a metaphor for continuing repute or influence.
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Roulin, Jean-Marie. François-René de Chateaubriand. Edited by Paul Hamilton. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199696383.013.3.

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Chateaubriand’s seminal debate with de Staël at the dawn of the nineteenth century around perceptions of literary history and the orientations of modern literature was largely focused on what aspects of this Enlightenment legacy should be retained or rejected. A contemporary of Germaine de Staël and Benjamin Constant, Chateaubriand was marked, like them, by the experience of the French Revolution. This sets him apart from the Romantics of the ‘battle ofHernani’ (1830), for whom the Revolution was a pre-existing narrative. For Chateaubriand’s generation the Revolution was crucial, posing ontological, political, and metaphysical questions—how could that ‘river of blood’ be crossed, to borrow one of his recurrent metaphors? What should the new literature be like, and for what type of society in revolutionized France? Chateaubriand’s Romanticism was first of all an answer to these questions, an elegiac adieu to a past forever lost and an uneasy questioning of the future.
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Grave, Floyd. Narratives of Affliction and Recovery in Haydn. Edited by Blake Howe, Stephanie Jensen-Moulton, Neil Lerner, and Joseph Straus. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199331444.013.28.

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Haydn’s instrumental music is often marked by peculiarities—events that feature harmonic deflections, gasping pauses, metrically dissonant accents, and the like—for which the customary methods of structural and stylistic analysis can promise only limited explanation. The evolving language of Disability Studies in music offers a vantage point for contemplating such idiosyncrasies, most notably those that suggest musical equivalents of impairment and recovery. A disability-related perspective may serve as a guide in the search for appropriate metaphors: words and images that can help breathe life into our interaction with a given work as listeners and performers. As witnessed in certain passages from Haydn’s string quartets and a symphony, a reading that shows the music to embody disabling conditions and their remediation helps us connect with emotions and experiences that may resonate with the lives of the composer and his contemporaries as well as with our own.
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Book chapters on the topic "Market metaphors"

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McDonald, Malcolm. "Market Segmentation as a Metaphor: Whoever Heard of Alexander the Mediocre?" In Marketing Metaphors and Metamorphosis. Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230227538_5.

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Buckingham, Ian. "Don’t Blame it on the Metaphor: Marketing, Metaphors and Metamorphosis in the Internal Market." In Marketing Metaphors and Metamorphosis. Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230227538_14.

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McHaffie, Patrick H. "Manufacturing Metaphors: Public Cartography, the Market, and Democracy." In The Map Reader. John Wiley & Sons, Ltd, 2011. http://dx.doi.org/10.1002/9780470979587.ch17.

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Koller, Veronika. "The Integration of Other Social Domains into Corporate Discourse: The Case of Political Metaphors." In Language and the Market. Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1007/978-0-230-29692-3_20.

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Madhavaram, Sreedhar, and Robert E. McDonald. "Metaphors and Sales Management: A Review and the Development of Knowledge Grafting as a Theoretical Metaphor for Knowledge-Based Sales Management Strategy." In Revolution in Marketing: Market Driving Changes. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11761-4_71.

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Sheth, Jagdish N., Can Uslay, and Rajendra S. Sisodia. "The Globalization of Markets and the Rule of Three." In Marketing Metaphors and Metamorphosis. Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230227538_3.

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Tomusk, Voldemar. "Market as Metaphor in East European Higher Education." In The Open World and Closed Societies. Palgrave Macmillan US, 2004. http://dx.doi.org/10.1057/9781403979476_5.

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Ahrens, Kathleen. "Beehives and Wet Markets: Expat Metaphors of Hong Kong." In Cultural Conflict in Hong Kong. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-7766-1_3.

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Schmidt, Thomas. "Another Extension of the Stylesheet Metaphor." In Linguistic Modeling of Information and Markup Languages. Springer Netherlands, 2009. http://dx.doi.org/10.1007/978-90-481-3331-4_2.

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Gregos, Katerina. "Saturn and His Children. The Crying of Potential Estate: A Case Study of the Art Market as Metaphor and Practice." In Drunk on Capitalism. An Interdisciplinary Reflection on Market Economy, Art and Science. Springer Netherlands, 2011. http://dx.doi.org/10.1007/978-94-007-2082-4_11.

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Conference papers on the topic "Market metaphors"

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Vathias, Elias, Dimitris Nikolopoulos, and Stathes Hadjiefthymiades. "A Capital Market Metaphor for Content Delivery Network Resources." In 2016 IEEE 30th International Conference on Advanced Information Networking and Applications (AINA). IEEE, 2016. http://dx.doi.org/10.1109/aina.2016.108.

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Kotsova, Elena E., Tatyana A. Sidorova, Elvira N. Akimova, Nataliya E. Petrova, Konstantin V. Skvortsov, and Irina S. Karabulatova. "Journalistic Metaphors as Attitudinal Markers of Sociopolitical Situation in Russia in Early 21st Century (Cognitive-Semantic Aspect)." In Conference on current problems of our time: the relationship of man and society (CPT 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210225.036.

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Coutinho, Carlos, Ricardo Jardim-Goncalves, and Adina Cretan. "Sustainable Interoperability of Negotiation of Manufacturing Robotic Machining Processes." In ASME 2013 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/imece2013-64891.

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The rise of new service-oriented technologies drives new ways to perform interoperability between manufacturing companies, even in areas not directly connected to the manufacturing enterprise core business. The aerospace segment is a highly competitive area, supported by numerous partners and applications which need to collaborate and be interoperable. Particularly, the subcontracted small and medium enterprises (SMEs) need to be flexible towards the changes that are imposed by the major contractors, doing so at the lowest cost. This paper proposes a framework based on Model Driven Interoperability (MDI) and service orientation principles, which advocates negotiations as a pillar mechanism towards the achievement of sustainable interoperability in manufacturing organisations acting in the same industrial market, using a service-oriented platform. The framework encompasses a set of tools that implement the business modelling and negotiation rules, including a reference ontology, and supported by a set of cloud-based services deployed in a cloud infrastructure. The underlying complexity is to model the dynamic environment where multi-attribute and multi-participant negotiations are racing over a set of heterogeneous resources. The evolution of the negotiations is performed through the use of the metaphor Interaction Abstract Machines (IAMs). This framework is then illustrated by the case study of the European Space Agency – Concurrent Design Facility (ESA-CDF) department, which performs feasibility studies for space missions.
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Reports on the topic "Market metaphors"

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Crispin, Darla. Artistic Research as a Process of Unfolding. Norges Musikkhøgskole, 2018. http://dx.doi.org/10.22501/nmh-ar.503395.

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As artistic research work in various disciplines and national contexts continues to develop, the diversity of approaches to the field becomes ever more apparent. This is to be welcomed, because it keeps alive ideas of plurality and complexity at a particular time in history when the gross oversimplifications and obfuscations of political discourses are compromising the nature of language itself, leading to what several commentators have already called ‘a post-truth’ world. In this brutal environment where ‘information’ is uncoupled from reality and validated only by how loudly and often it is voiced, the artist researcher has a responsibility that goes beyond the confines of our discipline to articulate the truth-content of his or her artistic practice. To do this, they must embrace daring and risk-taking, finding ways of communicating that flow against the current norms. In artistic research, the empathic communication of information and experience – and not merely the ‘verbally empathic’ – is a sign of research transferability, a marker for research content. But this, in some circles, is still a heretical point of view. Research, in its more traditional manifestations mistrusts empathy and individually-incarnated human experience; the researcher, although a sentient being in the world, is expected to behave dispassionately in their professional discourse, and with a distrust for insights that come primarily from instinct. For the construction of empathic systems in which to study and research, our structures still need to change. So, we need to work toward a new world (one that is still not our idea), a world that is symptomatic of what we might like artistic research to be. Risk is one of the elements that helps us to make the conceptual twist that turns subjective, reflexive experience into transpersonal, empathic communication and/or scientifically-viable modes of exchange. It gives us something to work with in engaging with debates because it means that something is at stake. To propose a space where such risks may be taken, I shall revisit Gillian Rose’s metaphor of ‘the fold’ that I analysed in the first Symposium presented by the Arne Nordheim Centre for Artistic Research (NordART) at the Norwegian Academy of Music in November 2015. I shall deepen the exploration of the process of ‘unfolding’, elaborating on my belief in its appropriateness for artistic research work; I shall further suggest that Rose’s metaphor provides a way to bridge some of the gaps of understanding that have already developed between those undertaking artistic research and those working in the more established music disciplines.
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