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Journal articles on the topic 'Market of tea'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Barua, Nissar A., and Mukta Mazumder. "The Global Tea Market and India’s Tea Export." Indian Journal of Applied Research 2, no. 2 (2011): 46–50. http://dx.doi.org/10.15373/2249555x/nov2012/16.

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2

Murugananthi, D., M. Priyadharshini, and S. Aruna Prabha. "Decoding Global Tea Trade: Unveiling Market Dynamics in India." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 12 (2023): 357–63. http://dx.doi.org/10.9734/ajaees/2023/v41i122358.

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Tea is the second important beverage consumed Worldwide after water. Domestic consumption of tea in India had increased from 346 M kg in 1980 to 1135 M kg in 2020. The price of tea in global market keeps wavering due to demand and supply dynamics, labour problem, market competition, pandemic and so on. Tea is one of the Internationally traded commodity and price is the key variable which links the markets globally. If countries are linked by trade in a free market regime, global demand and supply shocks will have an equal impact on the domestic and international prices. Hence, the present stud

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3

Yang, Yifan. "A Study of China’s Nascent Tea Drink Industry to Explore the Possibility of Africa’s Nascent Tea Market." Highlights in Business, Economics and Management 24 (January 22, 2024): 1901–6. http://dx.doi.org/10.54097/xq9tyk82.

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As the global economy continues to burgeon after the pandemic, nascent tea drinks which are first invented in China are becoming more and more popular since they are both tasty and healthful. The paper mainly researches China’s nascent tea drink market and critically investigates the possibility of applying the business mode to the African market which is currently unexplored. In terms of China’s market, development history, industry chain, consumer concerns, and a case study of HEYTEA--a well-known nascent tea brand in China--are discussed to advance the knowledge of nascent tea industry and

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4

Jitendra, Singh, and Malik Shweta. "TEA TOURISM: AN EMERGING MARKET FOR INDIAN TOURISM INDUSTRY." International Journal of Marketing & Financial Management 2, no. 4 (2014): 69–82. https://doi.org/10.5281/zenodo.10792800.

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<strong>ABSTRCT</strong> <em>Tea tourism in India is fast catching on popularity with more and more tourists making their way to the lush green tea estates of India. Speaking of tea cultivation in India, it has been flourishing since the British colonial times when Robert Bruce chanced upon tea plants growing wild in the state of Assam that is famous as the birthplace of Indian tea. Today, India boasts of three major regions - Assam, Darjeeling and Nilgiris - that produce some of the finest teas in the world. </em> <em>India is the largest producer of tea and contributes around 32% of the tota

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5

Zheng, Huilin. "The Analysis of Sustainable Business Model in Traditional Chinese Tea Industry." Advances in Economics, Management and Political Sciences 55, no. 1 (2023): 107–11. http://dx.doi.org/10.54254/2754-1169/55/20230970.

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Since ancient times, China has been a great tea country, the worlds largest tea planting area, and the worlds top tea production. Over the entire Chinese tea industry, there are countless large and small tea factories but few famous tea brands, seriously affecting the industrys sustainable development. Thus, creating a famous tea brand is a huge challenge for Chinese tea. In addition, the world currently cultivates tea in many countries, such as Sri Lanka, India, Turkey, Kenya, etc. China is a large tea producer and is always an important economic crop. With the modern, fast-paced urban life,

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Nahdudin, Nahdudin, Rahmanta Rahmanta, and Lindawati Lindawati. "Analysis of Tea Competitiveness and Factors Affecting Tea Competitiveness of North Sumatra Province, Indonesia in the Malaysian Market." Agro Bali : Agricultural Journal 8, no. 1 (2025): 32–45. https://doi.org/10.37637/ab.v8i1.2142.

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Increased exports of North Sumatra tea to the Malaysian market will increase competitiveness. This potential provides added value to the national tea processing industry. The research objectives analyzed the competitiveness of North Sumatra tea in the Malaysian Market and analyzed the factors that affect the competitiveness of North Sumatra tea in the Malaysian Market. The research method uses Revealed Comparative advantage (RCA) and Export Product Dynamic (EPD) to analyze the competitiveness of North Sumatra tea in the Malaysian Market. Multiple Linear Regression to analyze factors that affec

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7

Bhattacharjee, Rajat, and Dr. Santosh Kumar Mahapatra. "Examining the Feasibility of Tea Futures in India." Space and Culture, India 8, no. 1 (2020): 154–63. http://dx.doi.org/10.20896/saci.v8i1.645.

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The commodity derivative market in India has gained an important place in the last few decades. However, the entry of ‘tea futures’ in the derivative market is yet to come. Tea is a substitute for coffee and has a good market worldwide. India’s contribution to world production of tea is significant, but the presence of tea futures in Indian derivative market is yet to be seen whereas coffee, being a similar commodity, has a good place in the derivatives market. This study makes an attempt to examine the feasibility of tea futures in India by studying two leading conditions for tea in compariso

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8

Jin, Meilin. "Financial Analysis and Development Research of Mixue Ice Cream＆Tea." Highlights in Business, Economics and Management 10 (May 9, 2023): 44–50. http://dx.doi.org/10.54097/hbem.v10i.7926.

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With the increase of national income, people's demand for tea surges. Therefore, the tea market has gradually entered people's sight and attracted much attention. Many businessmen quickly seized on this business opportunity. And with the continuous influx of businesses, the market soon became crowded, the competition also became quite fierce. This study will collect the financial data, arrange the financial indicators of Mixue Ice Cream＆Tea and Naixue Tea and compare their profitability, operating capacity, debt capacity and development capacity. Through the comparative analysis of these data,

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9

Isanbulatova, E. S. "RUSSIA’S EXPORT POTENTIAL IN THE GLOBAL TEA MARKET." Business Strategies 10, no. 3 (2022): 57–59. http://dx.doi.org/10.17747/2311-7184-2022-3-57-59.

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The article analyzes the dynamics of tea exports in Russia, presents the largest companies selling tea on the market. The table of the largest consumers of Russian tea for 2020 is also given. Trends in the global tea market are outlined. The export potential of Russian tea is analyzed.

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10

Fikri Aldi Dwi Putro and Nia Kurniawati Hidayat. "Ekspor Teh Hitam Indonesia ke Jepang: Struktur Pasar dan Daya Saing." Buletin Ilmiah Litbang Perdagangan 17, no. 2 (2023): 177–202. http://dx.doi.org/10.55981/bilp.2023.227.

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Indonesian tea export to international market is dominated by black tea. Japan becomes the black tea export destination with big untapped export potential, but has volatile export value, thus hinders the optimization of black tea export potential to Japan. This study aims to analyze the market structure and competitiveness as well as determine the Indonesian black tea market expansion to Japan. This study employs Herfindahl-Hirschman Index (HHI), Concentration Ratio (CR4), Revealed Comparative Advantage (RCA), Revealed Symmetric Comparative Advantage (RSCA), Export Product Dynamic (EPD), and X

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11

Dani Alsyah, Anang, Adriani Darmawati, and Sumarsono Sumarsono. "Respon pertumbuhan dan produksi tanaman Pakchoy (Brassica chinensis L.) akibat pemberian berbagai pupuk limbah organik." Journal of Agro Complex 2, no. 1 (2018): 59. http://dx.doi.org/10.14710/joac.2.1.59-67.

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The purpose of this study was to determine the effect of fertilizer application types such as wasted tea fertilizer, leaf litter fertilizer, and market wasted fertilizer on growth and yield of pakchoy mustard. The experimental design was Mono factorial Complete Randomized Design with 8 treatments and 3 replications. The treatments were without fretilization (A0), Tea Wasted fertilizer (A1), Leaf Litter fertilizer (A2), Market Wasted fertilizer (A3), Tea Wasted fertilizer + leaf litter fertilizer (A4), Tea Wasted fertilizer + Market Wasted fertilizer (A5), leaf litter fertilizer + Market Wasted

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12

Dogeje, Finias. "Unlocking Farm Income Potential: Exploring Youthfulness Impact on Farm Income in Vertically Integrated Green Tea Markets in Tanzania." Asian Journal of Economics, Business and Accounting 23, no. 21 (2023): 29–41. http://dx.doi.org/10.9734/ajeba/2023/v23i211113.

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Background: Participation in vertically integrated markets has a potential of improving farm income, but the influence of youthfulness on farm income remains underexplored. Aim: This paper explores the youthfulness impact on farm income in vertically integrated green tea markets in Tanzania. Study Design: This study employed a descriptive research design. Place and Duration of Study: Southern Highlands Tanzania, between January and June 2023. Methodology: A cross-sectional survey using a structured close ended questionnaire was conducted to collect quantitative data fro

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13

Pradhan, Debasis, Shabad Kalra, and Sangeeta Srinivas. "Kamdhenu Dairy." Asian Case Research Journal 11, no. 01 (2007): 23–58. http://dx.doi.org/10.1142/s0218927507000862.

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Kamdhenu Dairy was one of the biggest dairy unions in India that came into being in 1969. Kamdhenu dairy, with an annual sales turnover of Rs.5250 million, was procuring its milk from the regular suppliers residing in the villages using its own procurement network. The same network was being used to market other dairy products and essential items like fodder and medicine for the cattle to the milk suppliers. The company had recently chosen to sell tea using the same procurement network. The entry of Kamdhenu Dairy into tea marketing was justified as tea was a high margin product and did not re

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14

Kamburawala, Tharindu Udayanga, and Dilmini Hasintha Abeyrathne. "Competitiveness of Sri Lankan Tea in the International Market: A Trade Flow Analysis." KDU Journal of Multidisciplinary Studies 6, no. 1 (2024): 62–71. http://dx.doi.org/10.4038/kjms.v6i1.110.

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For more than 150 years, Sri Lanka has had a significant influence on the world market for tea. Sri Lanka is one of the world's top producers and exporters of tea. However, Sri Lanka's tea industry encounters a number of challenges due to internal and external market conditions, including governmental regulations, rising labour costs, and supply chain disruptions. These challenges can affect the competitiveness of Sri Lanka’s tea exports in the global market. Therefore, it is important to understand how the competitiveness of Sri Lankan tea exports in the global tea market changed over time. T

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15

Gutt, Gheorghe, Sonia Amariei, and Liliana Norocel. "Study of Heavy Metals in Teas from Romanian Market." Revista de Chimie 71, no. 2 (2020): 156–60. http://dx.doi.org/10.37358/rc.20.2.7909.

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The aim of this study was to determine heavy metals levels in some varieties of tea from the Romanian market. For this purpose, 15 samples of tea of the following assortments were analyzed: green tea, black tea, herb tea and fruit tea. Determination of heavy metals traces was achieved with inductively coupled plasma mass spectrometry (ICP-MS). The quantities of Pb, Hg and Cd from analyzed tea samples were compared with the permissible dose in accordance with the Notice of Scientific Panel on Contaminants in the Food Chain of European Food Safety Authority (EFSA).

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16

Elpawati, Elpawati, P. E. Wiranthi Wiranthi, B. Utama Utama, M. M. Ismail Ismail, and Z. A. Benalywa Benalywa. "Competitiveness Analysis of Exported Indonesian Black Tea in International Market." Global International Journal of Innovative Research 2, no. 8 (2024): 1734–44. http://dx.doi.org/10.59613/global.v2i8.252.

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Black tea is processed from tea plant and generated from fermented tea leaves. Black tea has become one of the favourite commodities from Indonesia sub-sector plantation. Research aimed to analyze the structure of world black-tea market, comparative advantage and competitive advantage of Indonesian black tea in world market, and Indonesia’s trading position of black tea commodity from 2010 to 2019. Herfindahl Hirschman Index (HHI), Concentration Ratio (CR), Revealed Comparative Advantadge (RCA), Export Dynamic Product (EPD) dan Trading Specialization Index (TSI) were the analytical instruments

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17

Yuliana, Rina, Joko Sutrisno, and Tria Rosana Dewi. "Analisis Tipe Perilaku Konsumen Terhadap Keputusan Membeli Produk Teh di Kota Surakarta." Daun: Jurnal Ilmiah Pertanian dan Kehutanan 8, no. 1 (2021): 43–52. http://dx.doi.org/10.33084/daun.v8i1.2178.

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Based on the results of the research and analysis that has been carried out, it can be seen first that consumer involvement in the tea purchase decision-making process in the Modern Market of Surakarta is high (31,56 > 24). Second, according to consumers in the Surakarta City Modern Market, the difference between tea brands is not real, meaning that consumers do not see much difference between tea brands. Third, the type of tea consumer behavior in modern markets is dissonance, reducing buying behavior. Usually, consumer behavior is meaningful and goal-oriented. Products are accepted or rej

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18

Mujahid Hilal, Mohamed Ismail. "Sri Lanka’s Tea Economy: Issues and Strategies." Journal of Politics and Law 13, no. 1 (2019): 1. http://dx.doi.org/10.5539/jpl.v13n1p1.

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While the competitiveness of the Sri Lanka&rsquo;s tea is declining in the global market, it is very important for Sri Lankan tea to evidently identify the reasons for declining competitiveness and how Sri Lanka can face this challenge fulfilling the demand of global market. The Sri Lankan tea industry has lost its market leadership position in the global market. With declining production, increasing cost of production, low farm productivity and price competition in the international market, Sri Lankan tea industry has lost its competitive advantage. Secondary data and primary data have be

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19

Eliseev, M. N., O. M. Alekseeva, and O. A. Kosareva. "WORLD TEA MARKET: TRENDS IN PRODUCTION AND CONSUMPTION." International Trade and Trade Policy, no. 2 (June 23, 2020): 131–45. http://dx.doi.org/10.21686/2410-7395-2020-2-131-145.

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The article analyzes the main trends and prospects for the development of the global and Russian tea market. It reviews and analyzes the main directions of development of the tea market in the world, provides an international classification of black tea, shows the main countries manufacturers, importers and exporters of this product. The dynamics of tea production, import and export in the Russian Federation over five years showed in this article by using analytical indicators. Also were identified the main reasons for the changes and analyzed the leading players-producers of the domestic tea

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20

Jung, sungwook, and Ken Nah. "A case study of tea maker design development considering the revitalization of the tea ceremony." Korea Institute of Design Research Society 7, no. 4 (2022): 112–25. http://dx.doi.org/10.46248/kidrs.2022.4.112.

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The coffee market, which can be said to be essential in Korea's beverage culture, has spread rapidly until recently and has become a daily routine for consumers. However, the traditional tea market in Korea, which is known to be beneficial to the health, is in a different situation from coffee. Everyone knows that tea has health benefits, but young people who are accustomed to western life are more accustomed to coffee than tea. On the contrary, as Western consumers' interest in a healthy life and rest grows, more and more people are looking for tea rather than coffee. Howard Schultz of Starbu

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21

Pebriyani, D., S. F. Ayu, P. S. I. Situmorang, and K. H. Ginting. "From local farms to global markets: an analysis of Indonesian tea competitiveness." IOP Conference Series: Earth and Environmental Science 1413, no. 1 (2024): 012105. https://doi.org/10.1088/1755-1315/1413/1/012105.

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Abstract Tea consumption is one of the most important needs of the people in Pakistan. Over the last 20 years, the number of tea exports to Pakistan has experienced an increasing trend. However, in contrast, the trade value of tea exports from Indonesia shows a declining trend. Therefore, this study aims to analyse the competitiveness of Indonesian tea in the Pakistani market compared to other exporting countries. The study used secondary data from the trade map in the form of tea export value data (Code HS: 0902) of four exporting countries to Pakistan in 2013-2022. The data were processed us

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22

Liu, Yicong, Shiyu Wang, and Yu Zhang. "Analysis of Marketing Strategy of Mixue Ice Cream & Tea on Social Media Platforms." Advances in Economics, Management and Political Sciences 48, no. 1 (2023): 224–29. http://dx.doi.org/10.54254/2754-1169/48/20230414.

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With the improvement of people's quality of life, in addition to focusing on food, people are also fonder of various drinks. Since its establishment in 1997, Mixue Ice Cream & Tea has been continuously developing and growing. By 2023, the number of Chinese stores in Mixue Ice Cream & Tea has exceeded 10000, covering 31 provinces (cities, autonomous regions), and is actively exploring overseas markets, with a large number of loyal consumers nationwide. The brand expanded rapidly in the sinking market with the business model of low price and franchising and became the fastest dark horse

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23

Lin, Xi, Jiangfan Yang, and Qian Chen. "College Students’ Preferences for Milk Tea: Results from a Choice Experiment." Foods 12, no. 7 (2023): 1491. http://dx.doi.org/10.3390/foods12071491.

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(1) Background: Although China is one of the largest tea-producing countries in the world, the Chinese tea industry is facing a decline in profits. However, an explosive market, namely milk tea, has garnered the attention of certain famous tea companies, several of which have launched milk tea products through sub-branding or co-branding. However, there is a scarce amount of literature on consumers’ attitudes toward these marketing strategies of the milk tea market. (2) Methods: Utilizing the choice experiment (CE) approach, the aim of this study was to explore consumer preferences for milk te

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24

Perera, Devmali, Jędrzej Białkowski, and Martin T. Bohl. "Does the tea market require a futures contract? Evidence from the Sri Lankan tea market." Research in International Business and Finance 54 (December 2020): 101290. http://dx.doi.org/10.1016/j.ribaf.2020.101290.

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25

Socaci, Sonia Ancuta, Anca Farcas, Camelia Tomele, Liana Salanta, Luminita Varva, and Maria Tofana. "Characterization of Black and Green Tea from Local Market." Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. Food Science and Technology 70, no. 2 (2013): 149. http://dx.doi.org/10.15835/buasvmcn-fst:9470.

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The leaves from Camellia sinensis are used from ancient times for preparation of tea but also as raw material for different extracts which are used in food industry as well as in pharmaceutical or cosmetic products. Due to the increasing interest in tea health benefits, the aim of the present study was to characterize several brands of green and black tea found on local market, regarding their content in total phenolic compounds, flavonoids and antioxidant capacity. Total phenolics and flavonoids were determined spectrophotometrically using a modified Folin-Ciocalteu method, respectively a chr

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26

Tan, Yufei. "Market Analysis of New Tea Industry Based on Questionnaire Survey." BCP Business & Management 24 (August 10, 2022): 140–48. http://dx.doi.org/10.54691/bcpbm.v24i.1455.

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With the continuous development of China in recent years and the improvement of people’s living standards, more and more service industries and catering industries began to develop. In 2021, the scale of China's new tea market will reach 279.59 billion yuan. It is expected that the new tea market will recover rapidly after the epidemic, with a year-on-year increase of 51.9%. With the continuous rise of China's economy and the further improvement of urbanization rate, it is expected that the scale of new tea market will exceed 300 billion yuan in 2022. Among them, the rapid rise of the new tea

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27

Suprihatini, Rohayati, Shabri, and Hilman Maulana. "HASIL STUDI PENDAHULUAN TENTANG KONTAMINAN ANTHRAQUINONE (9,10-AQ) PADA TEH INDONESIA." JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI 7, no. 1 (2019): 121. http://dx.doi.org/10.24843/jrma.2019.v07.i01.p13.

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European markets have implemented the Commission Regulation (EU) Number 1146/2014 of 23 October 2014 of the MRL for Anthraquinone (9,10-AQ) is 0.02 ppm. After this implementation for 9,10-AQ for tea in the European market, there has been a decreased by 33.6% in Indonesian tea exports. This paper will explain the preliminary study results of 9,10-AQ in Indonesian tea that consist of (1) the results of 9.10- AQ content of Indonesian tea samples, (2) 9,10-AQ content on fresh tea shoot and in each stage of tea processing, (3) the content of 9.10-AQ in tea liquor, and (4) results of antioxidant act

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28

Archer, Matthew, and Hannah Elliott. "‘It’s up to the market to decide’: Revealing and concealing power in the sustainable tea supply chain." Critique of Anthropology 41, no. 3 (2021): 227–46. http://dx.doi.org/10.1177/0308275x211038607.

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In 2007, Unilever, the world’s largest tea company, announced plans to source its entire tea supply sustainably, beginning with the certification of its tea producers in East Africa to Rainforest Alliance standards. As a major buyer of Kenyan tea, Unilever’s decision pushed tea producers across Kenya to subscribe to Rainforest Alliance’s sustainable agriculture standard in order to maintain access to the global tea market; according to a 2018 report, over 85% of Kenya’s tea producers were Rainforest Alliance certified. Drawing on ethnographic material among supply chain actors across different

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29

Shi, Yufan, Yueling Yan, and Jianing Ye. "Analysis On the Marketing Model of Mixue Ice Cream & Tea That Stands Out from The Saturated Market Based On 4P Marketing Theory." Highlights in Business, Economics and Management 23 (December 29, 2023): 565–70. http://dx.doi.org/10.54097/tesvxx24.

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Under the big market of milk tea in China, Mixue Ice Cream & Tea stands out among many milk tea brands with its low price. In recent the development of Honey, Mixue Ice Cream & Tea is in full swing, and it can still get consumers’ support when facing the food safety storm. This paper uses research and literature analysis to explain how the 4P theory is used in milk tea marketing and how businessmen can be profitable through direct analysis. Taking Mixue Ice cream & Tea as an example. This study concludes that the 4P theory has been well applied in the Harbin Ice and Mixue Ice Cream

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30

Gao, Jiaying, and Marlon Rael Astillero. "Product Packaging Design as The Basis of Product Purchase Decision." Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) 5, no. 2 (2022): 517–31. http://dx.doi.org/10.31538/iijse.v5i2.2453.

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Market homogenization leads to fierce competition in the tea market. In recent years, with the rise of “green health” and the deep-rooted concept of “innovation”. Tea packaging design innovation has become a hot spot for research in the tea industry. The continuous upgrading of tea market demand has shown vigorous vitality and energy. The study aims to examine the research on the influence of Chinese tea packaging design on product purchasing decisions and analyze its importance and influencing factors. Further, strengthen the sustainable development of tea packaging design in Yanhu District,

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31

Bora, Diganta Kumar, Rana Pratap Bhuyan, and Sristisri Upadhyaya. "Tea Processing in Major Tea Producing Countries." Journal of Scientific Research and Reports 31, no. 4 (2025): 59–74. https://doi.org/10.9734/jsrr/2025/v31i42928.

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In the present study, an attempt is made to highlight the research achievement observed in India and abroad in recent years. Tea is manufactured from tender shoots of plant Camellia sinensis (L.) O. Kuntze with diverse processing methods to produce various types of teas. major achievements are observed in the field of research on tea processing in India as well as other tea producing countries. The differentiation of green tea, black tea and oolong tea, regardless of degree of fermentation, is also depended on their contents of free amino acids, mainly L-theanine and several natural amino acid

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Ji, Jinxiong, Kaibin Zhuo, Yuxin Zeng, Jinglin Su, and Yi Xie. "The Impact of Multi-Subjective Governance on Tea Farmers’ Green Production Behavior Based on the Improved Theory of Planned Behavior." Sustainability 15, no. 22 (2023): 15811. http://dx.doi.org/10.3390/su152215811.

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This study constructs a research framework to examine the decision-making process of tea farmers’ green production behavior based on the improved theory of planned behavior, incorporating external environmental factors such as government regulation, market mechanisms, industrial organization-driven environmental factors, and community governance. A structural equation model was employed to empirically analyze the influence paths and underlying mechanisms of multi-subjective governance on tea farmers’ green production behavior using survey data from 872 tea farmers in the main tea-producing are

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Sun, Yizhi, Weijing Li, Linzi Qu, and Wenzheng Liu. "Research on the Marketing Strategy of Ming Ji Milk Tea Brand." Advances in Economics, Management and Political Sciences 82, no. 1 (2024): 380–93. http://dx.doi.org/10.54254/2754-1169/82/20231083.

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The purpose of this paper is to conduct a comprehensive analysis of the position and prospects of the new milk tea brand "Ming Ji" in the Chinese new milk tea industry. Through an in-depth examination of market trends, the competitive landscape, and consumer demands, we aim to uncover Ming Ji's strategic positioning and its potential for future development in this highly competitive market. First, we delve into the history and evolution of the Chinese-style new milk tea market, highlighting the distinctive qualities of "Ming Ji" within this context. We emphasize Ming Ji's unwavering commitment

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34

Zohora, Kanij Fatema Tuz, and Md Riyadh Arefin. "Tea and Tea Product Diversification: A Review." Turkish Journal of Agriculture - Food Science and Technology 10, no. 12 (2022): 2334–53. http://dx.doi.org/10.24925/turjaf.v10i12.2334-2353.5280.

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Tea is the most consumed drink after water as well as is one of the prevalent and the cheapest beverage which consumed globally. Tea is considered a healthy beverage due to the presence of several antioxidants and minerals such as potassium, magnesium, calcium & manganese. Different kinds of teas are manufactured in different countries based on taste, habit and culture of the people. Normally, tea can be categorized into three groups: green tea (unfermented), Oolong tea (partially fermented) and black tea (fully fermented) based on tea processing. Tea is a rich source of polyphenols and no

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35

Francis, S. J., and A. U. G. C. A. Gunathilaka. "Export Competitiveness of Ceylon Green Tea: Pre-Covid Opportunities and Challenges." International Journal of Accounting and Business Finance 10, no. 2 (2024): 79–99. https://doi.org/10.4038/ijabf.v10i2.160.

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International trade has opened the doors to many products in the international market for most exporters to mark their dominance on the global level. Green tea, as a value-added tea, is also becoming a demanded product in the market. Only a few countries have increased their competitiveness in that product to a positive trend. In this background, the study aims to identify both competitive and comparative advantages of Ceylon Green Tea in the international market through the competitiveness indexes and insights of experts. This study examines the export competitiveness of Ceylon green tea, foc

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Khaliqi, M., H. R. H. Gurning, R. R. Novanda, and O. N. Simamora. "Competitiveness Indonesia tea in international market." IOP Conference Series: Earth and Environmental Science 454 (April 15, 2020): 012039. http://dx.doi.org/10.1088/1755-1315/454/1/012039.

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37

Ou, Zhida. "A SWOT Model-Based Analysis of Marketing Strategy Taking Mixue Ice Cream and Tea as an Example." Advances in Economics, Management and Political Sciences 82, no. 1 (2024): 202–8. http://dx.doi.org/10.54254/2754-1169/82/20231691.

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Peoples living needs have become increasingly diversified as a result of the rapid development of the economy. In recent years, the freshly-made tea beverage industry has seen a surge in popularity, with numerous tea beverage brands entering the market. The tea industry has formed a fruit-flavored tea and milk tea beverage model based on high-quality tea, gradually replacing the dominant position of tea powder preparation in the past In order to obtain a place in the fierce market competition, the majority of tea brands must fully understand the market changes and their own development status,

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Nursodik, Hendi, Siswanto Imam Santoso, and Suryani Nurfadillah. "Competitiveness of Indonesian Tea Export in Southeast Asia Markets." SOCA: Jurnal Sosial, Ekonomi Pertanian 16, no. 1 (2022): 1. http://dx.doi.org/10.24843/soca.2022.v16.i01.p01.

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Tea is a popular export commodity from Indonesia. It has been exported worldwide, especially to Southeast Asia countries. However, the popularity of the tea export market attracts export competitors, which in turn served a strenuous chance to win in the market. The objective of the study was to analyze the competitiveness and factors that affected the exported Indonesian tea in Southeast Asia Market. The data analysis method applied was the Revealed Comparative Advantage (RCA), Trade Specialization Ratio (TSR), and data panel regression (Fixed-Effect Model). Findings showed that exported Indon

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Budiyoko, Budiyoko, Adistiar Prayoga, Rusdah Rusdah, et al. "Business Model for Small-Scale Artisan Tea Family Business." TIJAB (The International Journal of Applied Business) 8, no. 1 (2024): 70–87. http://dx.doi.org/10.20473/tijab.v8.i1.2024.44036.

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Background: Tea stands as one of Indonesia's primary plantation commodities. The demand for tea in the domestic market is currently experiencing positive growth, reflecting shifts in consumer lifestyles and an increased interest in health products. Among the varieties of processed tea available, artisan tea stands out for its superior quality and distinctive characteristics. CV BMB, a family-owned small-scale enterprise, specializes in the development of various artisan tea products. This startup has received support from the startup incubation program provided by the Start Up-Business Develop

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Jeong, Hyeong Goo. "Perception of Chinese Tea around the 19th Century Britain and Shift in the Tea Market." Korean Tea Society 29, no. 3 (2023): 1–10. http://dx.doi.org/10.29225/jkts.2023.29.3.1.

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This study aims to examine the perception of Chinese tea in Britain in and around the 19th century and its effect on the tea market. The findings are summarized as follows: First, in the 19th century, an error of judgment by the Chinese tea producers and immoral British tea merchants brought about the import of adulterated tea into Britain. In the wake of the abolition of the monopoly of the British East India Company, there was a widespread negative view of Chinese tea and China itself due to the lack of quarantine facilities and the outbreak of the Opium War. Second, to eradicate the import

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Yafi, Muhammad Ali, and Amanda Sekar Adyanti. "KINERJA DAYA SAING TEH HIJAU INDONESIA DI PASAR INTERNASIONAL." SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis 21, no. 2 (2024): 289. http://dx.doi.org/10.20961/sepa.v21i2.84185.

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Tea commodity is one of the export commodities that can contribute to the Gross Domestic Product (GDP) of Indonesian plantations. Indonesia’s tea production fluctuates but tends to decline, resulting in declining tea exports. Indonesia’s tea production is dominated by 78% black tea, 20% green tea, and the remaining 2% other types of tea. Although green tea has lower exports than black tea, Indonesia’s green tea market share has a better market share. The purpose of the study was to determine the comparative and competitive competitiveness of green tea exports, as well as the position of Indone

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Wu, Hao. "Wuyutai Business Plan." Journal of Finance Research 3, no. 1 (2019): 1. http://dx.doi.org/10.26549/jfr.v3i1.984.

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Wuyutai founded in 1887, it has been over 130 year’s history. As a Chinese tea brand, Wuyutai brand enters into Australia market is difficult. It has to keep Chinese traditional culture to make sure Australia consumer can accept this new brand and Chinese tea product. And Australia market have already fulfilled tea product from premium class product to lower price class product like T2 brand and Lipton brand. Those exist brands have stray in Australia market for long years. Especially Lipton brand, it also can buy it in China market. Wuyutai have to face powerful Competitor in Australia market

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Oktaviana, Nadia, Masyhuri Masyhuri, and Slamet Hartono. "Competitiveness of Tea Exports in Asean: A Constant Market Share Analysis." Ilmu Pertanian (Agricultural Science) 1, no. 2 (2017): 088. http://dx.doi.org/10.22146/ipas.10662.

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This study was aimed to find out the competitiveness of tea exports in ASEAN during 2011-2014. Competitiveness indicates a country ability to compete with other countries in international trade activities. Constant Market Share (CMS) employed to understand the weaknesses and strengths of a country viewed from the effect of exports growth. CMS results showed that the major weakness of tea exports in Malaysia, Singapore, Thailand, and Vietnam is the effect of market distribution. Market distribution effect indicated that their exports to countries with a high demand for tea in the world. On the

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Zhao, Siyu. "Analysis on the Marketing Strategy of New Tea Drinks in China: A Case Study of HEYTEA." Advances in Economics, Management and Political Sciences 5, no. 1 (2023): 259–65. http://dx.doi.org/10.54254/2754-1169/5/20220088.

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With an improvement in living standards, more and more people choose to buy tea drinks or coffee to improve their daily satisfaction with life. As consumers prefer to consume in the tea shops they are familiar with, for instance, some old brands, new companies entering the tea market will soon be eliminated or even bankrupt because they are not well-known enough and consumers do not consume their products. Therefore, how to stand out from homogeneous products and seize more market share is the main problem for companies in the tea market. Through a literature review and a case study, this pape

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Jin, Shanshan, and Jianbo He. "Research On Value Chain Optimization Path Based on Customer Value Theory." Frontiers in Business, Economics and Management 13, no. 3 (2024): 99–102. http://dx.doi.org/10.54097/dk5mn377.

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The tea market has been booming in recent years, with various brands emerging like mushrooms after a spring rain, and market competition has become increasingly fierce. Against this backdrop, Changsha's local new tea brand, Cha Yan Yue Se, also named as Modern China Tea Shop has emerged as a market focus. Modern China Tea Shop is customer value-oriented, and through product innovation, price control, channel restriction, innovative marketing, and optimized service strategies, it has improved its brand image, won the favor of consumers, and completed the entire value chain. It has fully utilize

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LEDWABA, Lesetja Jacob, Sylvia Sibongile TEKANA, Michael Akani ANTWI, Jenny MOKHAUKHAU, and Tshephi Kingsley THABA. "A BINARY ANALYSIS OF FACTORS INFLUENCING CONSUMERS’ PREFERENCE BETWEEN RAW AND MIXED MONSONIA BURKEANA (SPECIAL TEA) IN THE CAPRICORN DISTRICT MUNICIPALITY." PRIZREN SOCIAL SCIENCE JOURNAL 8, no. 1 (2024): 1–6. http://dx.doi.org/10.32936/pssj.v8i1.477.

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This paper assessed the consumer preference between raw and mixed Special tea as well as the factors influencing consumer preference. A snowball sampling approach was used to select 225 respondents from the Capricorn District Municipality. Descriptive statistics and the Binary logistic model were used to analyse the collected data. The results show that most of the consumers are not willing to pay for an already prepared Special tea (69.3%). Most of the consumers preferred raw Special tea (51%) over mixed Special tea (49%). The binary logistic regression results revealed that willingness to pa

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Muflihah, Ulfah, Abdul Mutolib, and Candra Nuraini. "Analysis of Indonesian Tea Export Competitiveness on the International Market." East Asian Journal of Multidisciplinary Research 2, no. 10 (2023): 4209–16. http://dx.doi.org/10.55927/eajmr.v2i10.6354.

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This research aims to determine the competitiveness of tea in the international market. The research method used the case study method (Case Study) by applying quantitative methods. The data used is secondary data from the Directorate General of Plantations, BPS, and UN Comtrade, namely data on tea exports, tea imports, total export value, total world export value for tea, and total world export value. The analysis used is RCA (Revealed Comparative Advantage) Analysis and Trading Specialization Index (TSI). The research results show that Indonesia's RCA value is between 1.24 – 1.74, so it can

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Guo, Shihan. "An Analysis of Sexy Teas Marketing Strategy and Its Impact on Brand Communication of New Chinese Milk Tea in China." Advances in Economics, Management and Political Sciences 56, no. 1 (2023): 139–46. http://dx.doi.org/10.54254/2754-1169/56/20231090.

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In todays landscape, the milk tea market in China is experiencing an unprecedented phase of rapid expansion and remarkable development. Milk tea shops have proliferated across cities and towns, to the extent that ordering takeout without a side of milk tea has become a rarity. The diverse range of milk tea offerings has seamlessly woven itself into the fabric of daily life for countless individuals. Among the standout pioneers in this burgeoning industry is the Sexy Tea (Chayan Yuese) brand, which emerged in 2014 and promptly skyrocketed to fame. Sexy Tea introduced a unique twist to the conve

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Ji, Yajing. ""Snow King" Counterattack: Mixue Ice Cream & Tea Brand Marketing Upgrade Strategy." Highlights in Business, Economics and Management 19 (November 2, 2023): 620–24. http://dx.doi.org/10.54097/hbem.v19i.12094.

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According to relevant research, by 2023, the annual sales of China's milk tea market will exceed 300 billion yuan, showing the huge potential of the milk tea industry. With the expansion of the scale of the milk tea market, the competition is becoming increasingly fierce. Well-known brands such as Hey Tea, Nai Xue's tea have occupied an important share in the market. Faced with the challenge of new tea brands, Mixue Ice Cream & Tea has made a variety of attempts to rejuvenate brands from three aspects: brand positioning, brand symbol and brand communication, and explored the direction of n

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Tvorishchenko, P., and V. Nechaeva. "ADVANTAGES OF USING ITC MARKET ANALYSIS TOOLS VIA CASE STUDY RESEARCH OF TEA POWDER EXPORT FROM CHINA." Sciences of Europe, no. 161 (March 28, 2025): 3–7. https://doi.org/10.5281/zenodo.15102008.

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This study explores the advantages of utilizing the International Trade Centre (ITC) market analysis tools through a case study of tea powder export from China to Russia. The research focuses on how ITC tools facilitate market intelligence, risk reduction, and cost optimization for exporters, particularly small and medium-sized enterprises (SMEs). By analyzing trade statistics, tariff rates, and market access conditions, the study highlights the growing demand for bubble tea products in Russia and identifies key opportunities and challenges in the market. The findings demonstrate that ITC tool

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