Academic literature on the topic 'Market penetration strategy'
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Journal articles on the topic "Market penetration strategy"
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Bigley, Joel D. "A Tactical Framework for Market Penetration with a Multidimensional Organization." Research in Economics and Management 4, no. 1 (December 12, 2018): 1. http://dx.doi.org/10.22158/rem.v4n1p1.
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<p><em>A critical element to the growth opportunities in existing markets and new markets in neighboring sectors is penetration strategies. An entrepreneurial business that is interested in leveraging synergies to grow profitability must understand the dynamic nature of the market so that a suitable strategic posture can be taken. This strategy could be driven by tactical and deliberate action, or another exogenous force. The opportunities are there in many sectors and customers of multinational enterprises (MNE’s) exist almost everywhere. Cross border B2C e-commerce is expected to double by 2022 according to Forrester Research. So, how do MNE’s efficiently penetrate within segments and across geographic markets? Scaling opportunities exist across a multidimensional design (MDD) and the synergy opportunities between sites. This article describes methods and capabilities of market penetration ideally suited for an MDD. These themes emerged in the data when MDD leaders were asked about the roles of each function. In this case study an MNE utilized a multidimensional organization design to reach customers in many parts of the world. The author presents findings from this case and ultimately extracts ten propositions to guide client penetration strategy. Absent these measures, risk of revenue loss is enhanced significantly.</em></p>
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Friedrich, Nancy. "RFID Innovations Deepen Market Penetration." IEEE Engineering Management Review 35, no. 2 (2007): 36. http://dx.doi.org/10.1109/emr.2007.382634.
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Krisnanto, Umbas, and Anggi Febriana. "Digital Agency Start-up Strategy in Indonesia." Journal of Business Theory and Practice 6, no. 2 (April 23, 2018): 146. http://dx.doi.org/10.22158/jbtp.v6n2p146.
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<em>This study aims to find an alternative strategy based on important factors to market and analize strategy for digital agency company. Based on IE matrix result, the agency is placed on quadrant I as growing and developing strategy. SWOT analysis that on quadrant IV, the agencyusing defensive strategy to control internal performance. The agency is expected to use competitive strategy because of SPACE results marked a line on competitive quadrant. There is a high value on TAS based on QSPM assessment. The agency suggested using market penetration strategy to maintain and increase market share, competitive price, advertising, and promotion.</em>
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Veselý, T. "Method of export strategy formulation for manufacturing or trading company." Agricultural Economics (Zemědělská ekonomika) 51, No. 4 (February 20, 2012): 157–60. http://dx.doi.org/10.17221/5088-agricecon.
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The objective of the paper is to present one method that solves the problem of election of a suitable export strategy using method of multi criteria evaluation. The initial hypothesis assumes limited financial and personal resources of a company generating necessity of incremental penetration to export markets with dependence on budget and expected results. The method also assumes individual choice of a single export strategy for each market. Number of formulated export strategies equals to the number of penetrated markets. The process of formulation of a new strategy consists of two steps. In the first step, an export market is chosen and in the second step, one of the export strategies is attached to the export market. The company management according to the company orientation and the management experience creates criteria for market selection. The method is supported with software that leads the company management through the entire process of export strategy formulation. The final order of suitable export strategies for the chosen market allows management to elect the best ranked variant or discuss about the order of export strategies and justify the diversion from strict mathematic evaluation of entered data.
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Tursynkhanov, D. Zh. "Approaches to the formation of the enterprise development strategy (on the example of furniture production in the Pavlodar region)." BULLETIN OF THE KARAGANDA UNIVERSITY. ECONOMY SERIES 101, no. 1 (April 30, 2021): 125–32. http://dx.doi.org/10.31489/2021ec1/125-132.
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Object: The article considers new approaches to the formation of the company’s development strategy (on the example of furniture production in the Pavlodar region). In particular, the goal of the study is to evaluate the competitive position of the enterprise, based on the use of a spatial model (SPACE model) and the method of expert assessments, taking into account factors of the internal and external environment. Methods: This research adopts the method of expert assessments, including the quantitative and qualitative research methods with a survey data collection technique. The initial data have been collected by a questionnaire with six point scales, it is used SPACE-model which allows to determine the type of development strategy - the most optimal for the enterprise taking into account the parameters of the external and internal environment of the enterprise. Findings: The results show that the company under study is characterized by an average attractiveness of the furniture market in the city of Pavlodar, a stable financial position, which is limited by an unstable external environment. In addition, the company according to the study has aggressive competitive position in the furniture sales market, which entails the potential ability to resist competitors. Conclusion: Based on the results obtained, it is advisable to form and implement a strategy for intensive growth of the studied enterprise, which assumes either a deeper penetration of the enterprise into the existing market with the existing product range or penetration into new markets with the existing range. The authors also recommend the following strategies for intensive growth: 1) the strategy of expanding the market boundaries; 2) the strategy of deep market penetration
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Feng, Shuai, Xiaojian Hu, Aifeng Yang, and Jiqiong Liu. "Pricing Strategy for New Products with Presales." Mathematical Problems in Engineering 2019 (December 27, 2019): 1–13. http://dx.doi.org/10.1155/2019/1287968.
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An increasing number of firms and retailers use presale strategies to induce customers to purchase before new products enter the market to increase their market share. Presales have gradually become a hot issue in business and academic circles. Based on a skimming pricing strategy and a penetration pricing strategy, this paper uses the different choice behaviors of two types of consumers to investigate the pricing strategy of preselling new products. The results show that if the proportion of fashion consumers is relatively low and their willingness to buy in the spot channel is below the threshold, the retailer should focus on traditional consumers by using a skimming pricing strategy; otherwise, the retailer should switch to a penetration pricing strategy. Moreover, we find that to gain more profits, the retailer should introduce a presale channel using either a penetration pricing or skimming pricing strategy. The introduction of a presale channel may not only reduce inventory risk and cost and enhance the market share and profitability of the enterprise but also help consumers avoid the risk of shortage and enhance their sense of security.
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Lim, Guan H., Khai S. Lee, and Soo J. Tan. "Gray marketing as an alternative market penetration strategy for entrepreneurs." Journal of Business Venturing 16, no. 4 (July 2001): 405–27. http://dx.doi.org/10.1016/s0883-9026(99)00050-6.
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Kim, Hwa-Rang, Jong-Ho Ock, and Hyoun-Seung Jang. "Penetration Strategy for Domestic Construction Companies Into Indonesian Construction Market." Journal of the Architectural Institute of Korea Structure & Construction 32, no. 4 (April 30, 2016): 11–22. http://dx.doi.org/10.5659/jaik_sc.2016.32.4.11.
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Satiawarman, Anugerah, Tanti Sutandra, and Ningky Sasanti Munir. "BUSINESS STRATEGY FORMULATION OF DAYA MINYAK, Ltd." Eksis: Jurnal Riset Ekonomi dan Bisnis 16, no. 1 (April 13, 2021): 1–16. http://dx.doi.org/10.26533/eksis.v16i1.769.
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The weakening of crude oil price had caused the performance of Daya Minyak, Ltd decline. The efforts to improve had succeeded in improving performance, but it was still below the industry average. Therefore, in 2020 a research was carried out aimed at systematically formulating Daya Minyak, Ltd business strategy for the years 2021-2024. This applied research was conducted qualitatively, using the business strategy formulation model from David and David (2016) where external strategic issues were compiled in the External Factor Evaluation (EFE) matrix and internal strategic issues in the International Factor Evaluation (IFE) matrix. The weighted value of the EFE matrix is 2.93 and the weighted value of the IFE matrix is 2.97, which meant that the future business strategy is to hold and maintain. Two alternative strategies, market penetration, and product development were developed using the Internal-External (IE) matrix and the TOWS matrix. Two priority strategies, namely a strategy to increase market penetration through integrated services at low costs and a product development strategy through increasing local content with international standards are determined by the Quantitative Strategic Planning Matrix (QSPM).
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Romaniuk, Jenni, John Dawes, and Magda Nenycz-Thiel. "Modeling brand market share change in emerging markets." International Marketing Review 35, no. 5 (September 10, 2018): 785–805. http://dx.doi.org/10.1108/imr-01-2017-0006.
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Purpose The purpose of this paper is to examine what happens to key brand performance metrics as brands change in market share, in the context of packaged goods. The metrics are: penetration—the number of buyers a brand has; and loyalty—measured as purchase frequency (PF) and share of category requirements (SCR). Design/methodology/approach The study utilizes 24 data sets in 17 packaged goods categories in three emerging markets: China, Malaysia and Indonesia. The authors examine changes in penetration, loyalty and SCR in the context of volume and value market share change. In addition, the authors examine whether initial price point and price movements influence the results. Findings The primary finding is that market share change is accompanied by a greater change in penetration than in any other metric. This finding is very consistent across categories and countries. The relative importance of the two loyalty metrics varies by country. SCR was a stronger factor in Indonesia, while PF was stronger in Malaysia. Analysis indicated that pricing strategy (initial price and promotional depth) did not alter the main pattern of results, suggesting the results hold for brands with different price levels and tactics. Practical implications Irrespective of circumstance, to grow in value or volume market share, brands should aim to grow in penetration, while the importance of changes in specific loyalty measures depends on market conditions. Originality/value This research extends past research on brand growth to the very different economic, geographic and cultural conditions of three crucially important emerging markets. Its main value lies in recommendations on how much to invest in building the size of the customer base vs consumer retention.
Dissertations / Theses on the topic "Market penetration strategy"
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Sousa, Rita Barreiros Cardoso de. "Maybelline New York, how to grow in Portugal?" Master's thesis, NSBE - UNL, 2009. http://hdl.handle.net/10362/9643.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis document consists of a market research on the Portuguese make-up market, and more specifically on the brand Maybelline New York. The purpose of this project is to understand the consumers’ feelings / opinions regarding this brand, in order to suggest possible strategies for Maybelline to grow in Portugal. The marketing research for this work started with an exploratory research (15 in-depth interviews), followed by a quantitative research based on a pre-arranged questionnaire (90 respondents). The main findings were that Maybelline NY is one of the make-up brands with strongest awareness. However, the majority of the respondents do not recognize themselves in this brand, it is associated with “exaggeration”, and this leads the interviewees to think that it is not adequate for Portuguese women. Finally, besides all make-up-related products, the respondents believe that Maybelline should extend to treatment products, especially face treatment.
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Učeň, Michal. "Marketingová strategie vstupu Kolumbijské firmy Juan Valdez Café na evropský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222696.
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The aim of the diploma thesis is the evaluation present marketing strategy of Colombian company Procafecol S.A. and the development of proposal on European market entry. The company has been established by Colombian association of coffee growers and it operates its own coffee shops chain Juan Valdez Café in several countries of South and North America and actually in Spain as well. The purpose of Procafecol S.A. is mainly the promotion of high quality Colombian coffee with certified origin around the world to be more competitive. In the first part of diploma thesis there is the definition of present methods and processes of marketing strategy development and other theoretical background related to the topic of new market entry. In second part, the analysis and evaluation of marketing strategy of Procafecol S.A. is described and final proposals for expansion to Europe in the future.
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Vastušková, Valéria. "Marketingová Strategie vstupu Kolumbijské firmy Hamacas RGV na Evropský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222699.
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The main objective of master’s thesis is to analyze the European market as a potential market for the expansion of Hamacas RGV. This Colombian company is focused on production of hand-made traditional high-quality products for example hammocks. In the first part are introduced basic theoretical concepts and marketing analyses which are crucial when planning the expansion strategy. Second part starts with the company’s overall overview and continues with analyses of conditions of external and internal European environment as a potential market for Hamacas RGV expansion in the future. The conclusion is made at the end with the recommendations which are built on examined analyses.
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Koudela, Tomáš. "Návrh marketingové strategie pro firmu ITAB, s.r.o. na rumunském trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223037.
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The aim of this thesis is to design a marketing strategy. The first part presents theoretical knowledge of marketing, marketing strategy, competitive analysis and methods of penetration for new markets. In second part is introduced the company and made the analysis of the current situation. Furthermore, this work deals with analysis of the situation and competition on the Romanian markets (searching for potential distributors and their evaluation). On the basis of analysis is proposed appropriate marketing strategies, options of the penetration to the markets and costing. These options are then evaluated and selected the most appropriate.
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Krčmárik, Branislav. "Návrh strategie vstupu na trh ČR." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222323.
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The diploma thesis is focused on the analysis of current situation at the Czech software products market. These products refer to the valuation of construction works. The possibilities of penetrating the Czech market are based on market analysis. The market analysis data were obtained from primary and secondary sources.
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Fung, Dominic Chi Ho 1978. "Strategy for penetrating engineering & construction markets in Southeast Asia for Singapore through BOT contract." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/8161.
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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2002.Includes bibliographical references (p. 112-116).
Singapore's economy is currently making structural adjustments resulted by the Financial Crisis of 1997, the burst of the Internet bubble in 2000, and the emergency of different powers in the region. Its export-oriented manufacturing and trading model, which has served the city-state well in the last decades, has gradually added a new driver in services. Yet, Singapore still faces the problem of having much of its success dependent on its export-oriented manufacturing. At the same time, privatization of public infrastructures has just started to take shape in Southeast Asia. The concept of privatization will unlock an unlimited amount of engineering & construction business potential. Together, these two major economic forces present a special opportunity for Singapore to use Build-Operate-Transfer (BOT) project delivery method to not only capture a solid share in the privatization market, but also secure a long-term demand for its engineering & construction services, and facilitate the city-state's dependence on manufacturing and trading. The goal of this paper is analyzing the prospect of this proposal, and to provide strategic planning that will maximize the gains for both Singapore and Southeast Asian countries, as well as minimize the risks they have to take.
by Dominic Chi Ho Fung.
S.M.
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Gunnarsson, Annica. "The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12170.
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Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. The international market of education has changed during the last years, and in Sweden we just had one big change when the introduction of tutoring fees was determined. This has forced the universities out on unfamiliar territory. This new territory consists of competing on a much bigger market than before and the need to develop a new international marketing strategy has occurred. The research on entry modes from a manufacturing perspective is extensive and therefore this research deals with the entry modes from a service perspective. The aim of this study is to gain better understanding of the selection of entry modes from a service institutes perspective. Furthermore the research is limited to investigating the education sector and how they use entry mode when wanting to establish them on a new market. The research is done through seven different interviews. The universities are located both in Sweden and abroad. This method where chosen because the goal is to find out how the universities is enter new markets. The findings are based on the factors that determined international marketing strategy and how the respondents have answered the questions. How the universities work with the changes they experience is also a factor in the decision making process on which international strategy to use. The main findings of the study are that the entry mode education institutes most often use is some sort of international joint venture.
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Chen, Yi-Ju, and 陳怡儒. "China Market Penetration Strategy for JUMA Studio." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/23462110623200864165.
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碩士國立臺灣大學
企業管理碩士專班
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The purpose of this business plan is to design a China market penetration strategy for a fashion designer brand named JUMA with goals to increase brand awareness and sales revenue. JUMA is a New York-based fashion designer brand founded in 2003 by brother-and-sister duo Alia Juma and Jamil Juma. JUMA provides unique design and high quality of accessories at an affordable price. Prior to entering China market in 2015, JUMA’s products are sold through distributors to 120 cities worldwide. Major markets are North America, Middle East, Japan and Korea. However, these markets have been growing slowly since 2008 financial crisis. Therefore, JUMA decided to go to China and start its own retail business in 2015 to seize growth. After a year operating in China, JUMA now has four directly owned retail stores in Beijing, Tianjing, Guangzhou and Dalian and the China sales contribute 5% of its total revenue. Although China market seems promising, CEO Jamil Juma wonders as a new brand in China how he can strategically penetrate the market in the next three to five years and succeed in the long term with small and medium-sized enterprise operation. Specifically, he wonders how to grow business and brand awareness in the market. This business plan addressed the issues by researching and analyzing the personal luxury goods industry, the customers and buying behavior in China. Several key insights are found to build solutions for JUMA:
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JULIANA and JULIANA. "Market Penetration Strategy of 7-Eleven in Indonesia." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/uq22c2.
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碩士國立臺北科技大學
管理國際學生碩士專班 (IMBA)
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Indonesia convenience store industry is growing in recent years, due to stable economic and rising disposable income. The goal of this research is to find a market penetration strategy for 7-Eleven to keep compete with the competitor. In order to achieve the research goal of market penetration strategies for 7-Eleven, this paper firstly analyzed by using 3 important keys drivers which is urbanization, disposable income and lifestyles. Secondly, using five forces analysis to evaluate the competitiveness and attractiveness of the market. Finally, used the SWOT analysis and matching stage to evaluate the potential market and strategies for companies to compete with competitor. Based on the analysis on the challenges that 7-Eleven might face in Indonesia, this paper suggest some solution to minimize the potential issues.
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Yeh, Chia-Yu, and 葉家育. "Market Penetration Strategy and Practice for Enterprise Software Industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/72981512903039467446.
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碩士國立清華大學
工業工程與工程管理學系
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Market Penetration Strategy and Practice for Enterprise Software Industry Student：Chia-Yu Yeh Advisor：Dr. Yee-Yeen Chu Department of Industrial Engineering & Engineering Management National Tsing Hua University Abstract This research explores the market penetration strategy and practice used by the leading firms in the enterprise software industry, including Oracle, Microsoft, and SAP. The main theme is on adopting penetration strategy from the large market to the small and medium enterprise (SME) market. Oracle has achieved its outstanding position in its database for large enterprise and has been a market leader. Recently, it has launched its database products in the SME market. How to use the market penetration strategy and practice to build its market success becomes the main issue of this research. This research analyzes the strategy of the main competitors Microsoft and SAP on how they push the products into the SME market successfully without eroding its position in the large enterprise market. This research also conducts an in-depth comparison of Oracle and SAP, two leading enterprise application software suppliers on how they segment and penetrate the SME application software market. Through a literature review and in-depth case study of leading firms, this research builds an operational model of market penetration strategy and practice for enterprise software business. The model sums up the main features and the differences of market penetration strategy and practices of the leading firms facing different marketing situations. It could provide a reference for software or other industries in formulating market penetration strategy and adopting applicable practices facing a variety of market segmentation possibilities. Keyword: Enterprise Software Industry; Market Penetration; Marketing Strategy
Books on the topic "Market penetration strategy"
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Blenkinsop, Russell Charles Simon. Barracks fabrics - a strategy for the penetration of the short run furnishing market. Bradford, 1989.
Find full textBook chapters on the topic "Market penetration strategy"
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Doherty, Noel, and F. Victor Lu. "Strategic Marketing." In Service Science Research, Strategy and Innovation, 417–27. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0077-5.ch024.
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Strategies and planning tools are explained from the product and market perspective. The principal growth and sustainability strategies of market penetration, market development, product development, and diversification are explained and illustrated. The meaning and importance of segmentation, targeting, and positioning are also explained.
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Chinnobaiah, Sandeep. "Market Development Strategy for India's Rail Company Ircon in Asia, Africa, and Middle East." In Dynamic Perspectives on Globalization and Sustainable Business in Asia, 22–40. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7095-0.ch003.
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The Ircon International Limited is major player in rail infrastructure development backed by Indian government and railways. It has presence in Asia, South East Asia, and the Middle East. The idea is to devise a strategic marketing plan based on infrastructure spending data, location accessibility, and market friendliness of the target countries. The research design carried out is of comprehensive study of data analysis from email survey, archive survey, and in-depth interview. The survey data outcomes from relevant sample respondents having international experience in construction business have opined that infrastructure spending of country is of utmost importance in market development, also the deciding factors like market entry plan, entry strategies, and attributes determined penetration level into various markets. The data emphasis for restructuring businesses also summarized Ircon's lacking in marketing and financing means for large-scale projects.
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Ma, S., X. Li, Y. Xu, Y. Wang, and J. Zhang. "Multi-source generation optimal dispatching strategy with significant renewable energy penetration under non-market condition." In Advances in Power and Energy Engineering, 557–64. CRC Press, 2016. http://dx.doi.org/10.1201/b20131-92.
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"International Competition and Market Penetration: A Model of the Growth Strategy of the Korean Semiconductor Industry*." In Trade Policy, Industrialization, and Development, edited by Gerald K. Helleiner, 254–77. Oxford University Press, 1992. http://dx.doi.org/10.1093/acprof:oso/9780198283591.003.0010.
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Hardjomidjojo, Hartrisari Hanggoro, Harry Imantho, and Anissa Damayanti. "Spatial Dynamic Modeling for Increasing the Competitiveness of Small Medium Enterprises." In Economics, Business, and Islamic Finance in ASEAN Economics Community, 16–30. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2257-8.ch002.
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The Role of Small and Medium Enterprises (SMEs) in supporting Indonesian economic activity are significant. SMEs face many obstacles in their business development. Empowerment of SMEs in Bogor by local governments carried out in conjunction with the Department of Cooperatives and SMEs. This study establishes the spatial model design of SMEs in Bogor area to improve the competitiveness of products in Bogor city. The analysis shows that SMEs in Bogor city is still in the phase of development, market penetration, and also product development. The model shows the average performance index of SMEs in Bogor is only 62.29, 19 among 41 have index values about 50. From the competitiveness analysis, authors could see that among 41 SMEs can be categorized in 4 quadrants. Strategic program could be developed based on the position in the quadrant. It can be concluded that in general SMEs in Bogor city have not been ready for internationally competition. Government should develop specific strategy for each SMEs based on the quadrant position defined by the model
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"Market Penetration: Operating in Different States." In Strategic Business Tax Planning, 213–40. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119196563.ch7.
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Amoako, George K., Felicia De Heer, and Rebecca Baah-Ofori. "Innovating Ansoff Growth Strategies in the Hotel Industry in Ghana." In Emerging Innovative Marketing Strategies in the Tourism Industry, 97–115. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8699-1.ch006.
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In the twenty first century Africa has seen an increased momentum and an infusion of economic vibrancy in various sectors of the economy. In most of the countries there has been the development of a strong private sector participation in business and the application of technology in business is introducing new opportunities. The face of business is changing as the new impetus is redefining new relationships with customers. One major contributor to GDP growth in Africa is Tourism. Africa is endowed with many natural and beautiful tourist attractions. However this natural endowment alone is not enough to bring about growth and revenue so desired by investors. Managers in the Tourism sector must therefore give investors value for money by embarking on innovative growth strategies. Ansoff growth Strategies have been identified in marketing literature to provides insights for understanding and growing businesses. They include the market penetration strategy, market development strategy, product development strategy and diversification strategy. This study seeks to examine how innovating Ansoff growth strategies can bring about customer retention and business growth in the Hotel Industry in Ghana and Africa. The study will be conducted using in-depth interviews with management of ten leading hotels and customers in Ghana. Secondary data on tourism from other African countries such as South Africa will be used. Thematic and content analysis will be used to analyze both secondary and primary data. The study seeks to find how innovating Ansoff growth strategies could bring about sustainable competitive advantage in the Tourism Sector in Ghana and Africa. The tourism sector is developing very fast and studies in this area are laudable. Also it will contribute to existing literature on tourism marketing management from a developing country perspective. Managers in the tourism sector will know which strategies work and why. There is very little research on innovative marketing strategies development in Ghana and Africa as a whole. This is an exploratory study on the application of Ansoff growth strategies within the African Tourism development context. Findings will also serve as a guide for both local and foreign investors and policy makers. The competitive environment in which tourism firms operate requires that business leaders/investors have good market information in order to build capabilities to win on the market.
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Shanmugam, Karthikeyan, and Vijayabanu C. "Understanding Generational Impact on Online Business." In Strategies and Tools for Managing Connected Consumers, 116–29. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9697-4.ch007.
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In today's age of technology and exploding internet penetration, customers are rapidly moving toward continuous connectivity across every facet of their lives. Similarly, business is also changing in response to this digital boom. This chapter analyzes digital tools such as virtual communities, social collaboration, and its impact on the multiple generations in managing connected customers for organizations. The technological tools make it simple for customers to be connected at all times, which has become the major challenge for organizations to formulate strategies and be competent in the market. The major types of virtual communities that can be associated with businesses were discussed in detail. This chapter proposes a model for organization to manage their customers effectively. The above-mentioned digital tools are playing vital role in retaining customers and strategies can be formulated to manage the connected customers successfully. Thus, the chapter analyzed the major areas that are important to the organizations in order to succeed in formulating competitive strategy.
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Roy, Debasish. "A Perspective of Adoption of Mobile Applications in Rural India." In Mobile Commerce, 719–35. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch035.
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Rural mobile application are designed for various purposes, ranging from reaching information regarding government schemes, agricultural best practices, market prices, fishing zones and weather forecasts, to facilitating money transfer, opening and operating a bank account for saving money and to receive money directly to the bank account for various government schemes and subsidies. This paper examines the critical success factors and inhibitors that affect adoption of the mobile applications and the effect on continued usage. A questionnaire survey was done to gather data for this study. Results indicate that last mile barriers act as inhibitors to adoption. Adoption behavior of rural people do not exhibit a correlation with the ease of use of the application. Social influence has a strong influence on adoption behavior, which will enable policy makers and practitioners to evolve the right penetration strategy. Perceived usefulness has a strong influence on adoption. The results reiterate the increasing positive impact of rural mobile applications on day to day working of rural people.
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Shanmugam, Karthikeyan, and Vijayabanu C. "Understanding Generational Impact on Online Business." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, 1686–99. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch082.
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In today's age of technology and exploding internet penetration, customers are rapidly moving toward continuous connectivity across every facet of their lives. Similarly, business is also changing in response to this digital boom. This chapter analyzes digital tools such as virtual communities, social collaboration, and its impact on the multiple generations in managing connected customers for organizations. The technological tools make it simple for customers to be connected at all times, which has become the major challenge for organizations to formulate strategies and be competent in the market. The major types of virtual communities that can be associated with businesses were discussed in detail. This chapter proposes a model for organization to manage their customers effectively. The above-mentioned digital tools are playing vital role in retaining customers and strategies can be formulated to manage the connected customers successfully. Thus, the chapter analyzed the major areas that are important to the organizations in order to succeed in formulating competitive strategy.
Conference papers on the topic "Market penetration strategy"
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Foucault, Fiona, Robin Girard, and Georges Kariniotakis. "A robust investment strategy for generation capacity in an uncertain demand and renewable penetration environment." In 2014 11th International Conference on the European Energy Market (EEM). IEEE, 2014. http://dx.doi.org/10.1109/eem.2014.6861240.
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Sinitskaya, Ekaterina, Kelley J. Gomez, Qifang Bao, Maria C. Yang, and Erin F. MacDonald. "Examining the Influence of Solar Panel Installers on Design Innovation and Market Penetration." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-68338.
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This work uses an agent-based model to examine how installers of photovoltaic (PV) panels influence panel design and the success of residential solar energy. It provides a novel approach to modelling intermediary stakeholder influence on product design, focusing installer decisions instead of the typical solar stakeholder foci of the final customer (homeowners) and the designer/manufacturer. Installers restrict homeowner choice to a subset of all panel options available, and, consequentially, determine medium-term market dynamics in terms of quantity and design specifications of panel installations. This model investigates installer profit-maximization strategies of exploring new panel designs offered by manufacturers vs. exploiting market-tested technology. Manufacturer design decisions and homeowner purchase decisions are modeled. Realistic details provided from installer and homeowner interviews are included. For example, installers must estimate panel reliability instead of trusting manufacturer statistics, and homeowners make purchase decisions based in part on installer reputation. We find that installers pursue new and more-efficient panels over sticking-with market-tested technology under a variety of panel-reliability scenarios and two different state scenarios (California and Massachusetts). Results indicate that it does not matter if installers are predisposed to an exploration or exploitation strategy — both types choose to explore new panels with higher efficiency.
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La¨uferts, Ulrike, Charlotte Halbe, and Aliki van Heek. "Value-Creating Investment Strategies to Manage Risk From Structural Market Uncertainties: Switching and Compound Options in (V)HTR Technologies." In Fourth International Topical Meeting on High Temperature Reactor Technology. ASMEDC, 2008. http://dx.doi.org/10.1115/htr2008-58157.
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To measure the value of a technology investment under uncertainty with standard techniques like net present value (NPV) or return on investment (ROI) will often uncover the difficulty to present convincing business case. Projected cash flows are inefficient or the discount rate chosen to compensate for the risk is so high, that it is disagreeable to the investor’s requirements. Decision making and feasibility studies have to look beyond traditional analysis to reveal the strategic value of a technology investment. Here, a Real Option Analysis (ROA) offers a powerful alternative to standard discounted cash-flow (DCF) methodology by risk-adjusting the cash flow along the decision path rather than risk adjusting the discount rate. Within the GEN IV initiative attention is brought not only towards better sustainability, but also to broader industrial application and improved financing. Especially the HTR design is full of strategic optionalities: The high temperature output facilitates penetration into other non-electricity energy markets like industrial process heat applications and the hydrogen market. The flexibility to switch output in markets with multi-source uncertainties reduces downside risk and creates an additional value of over 50% with regard to the Net Present Value without flexibility. The supplement value of deploying a modular (V)HTR design adds over 100% to the project value using real option evaluation tools. Focus of this paper was to quantify the strategic value that comes along a) with the modular design; a design that offers managerial flexibility adapting a step-by-step investment strategy to the actual market demand and b) with the option to switch between two modes of operation, namely electricity and hydrogen production. We will demonstrate that the effect of uncertain electricity prices can be dampened down with a modular HTR design. By using a real option approach, we view the project as a series of compound options — each option depending on the exercise of those that preceded it. At each end of the design phase, the viability will be reviewed conditional on the operating spread at each time step. We quantify the value of being able to wait with the investment into a next block until market conditions are favourable and to be able to abandon one block if market conditions are disapproving. To derive the intrinsic value of this multi block HTR design, it will be compared with a reference investment of a full commitment light water reactor without any managerial flexibility. In another case, we raise the question to what extent product output diversification is a suitable strategy to cope with long term market uncertainty in electricity price. What is the value of a multi-potent technology that is able to produce output for energy markets others than the electricity market? To investigate this, we concentrate on The Netherlands, a country with an intense industrial demand in electricity and hydrogen.
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Krah, Bernhard Alexander. "THE DIFFERENT APPROACHES FOR THE MARKET SEGMENT B2G (B2A) COMPARED TO B2B AND B2C, BASED ON A CASE STUDY FOR INFRASTRUCTURE IN THE PHILIPPINES." In 6th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eraz.s.p.2020.95.
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In today´s highly competitive marketing methods, the market segments B2B (Business-to-Business) and B2C (Business-to-Consumer) are very well established and applied. The worldwide largest market segment, the B2A/B2G (Business-to-Administration/Business-to-Government) however, has until now received little or no attention in the literature. In the theoretical part of this paper, a focus has been placed on the measurements, how a company is able to find the right approach to operate its business successfully in this very specific business segment, where the players have completely different motivations. The aim of this paper is to gain insight into the basic concepts what rules must be followed to avoid delays, errors and losses, especially considering suppliers, who want to work internationally. This paper is complemented by a case study of an infrastructure product (sewage pipe system), that was manufactured and successfully launched and installed in the Philippines. This research shows the strategy for an infrastructure product market penetration for a new player in the market, with a „non-existent “product.
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Zachary, Justin. "How Combined Cycle Configuration is Impacted by Current Power Market Requirements." In ASME Turbo Expo 2012: Turbine Technical Conference and Exposition. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/gt2012-68788.
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In the past 20 years, the equipment manufacturers have made significant strives to develop better and more cost effective products: gas turbines, steam turbines, Heat Recovery Steam Generators (HRSG), water treatment, fuel treatment equipment etc. Consequently, the Combined Cycle Power Plants (CCPP) have become, due to many technological breakthroughs, the most efficient form of electrical power generation from fossil fuel, reaching or exceeding net efficiencies of 60%. We are also witnessing a substantial penetration of Renewable in the power generation mix. The Renewable intermittent nature of generation associated with new grid requirements for spinning reserves and/or frequency control must be considered when new CCPP are conceptually designed. The paper will examine several CCPP configurations, involving one, two, and three gas turbines. Substantial improvements in the efficiency are usually associated with an increased gas turbines electrical output. Various scenarios of plant configurations with targeted, sensible level of integration will be examined. The challenges of major equipment selection (gas turbines, heat recovery steam generator steam turbines, heat sink) for each of the configurations will be examined from an EPC (Engineering, Procurement, Construction) Contractor perspective, based on the lessons learned from the development and execution of more than 30 advanced CCPPs. A special emphasis will be given to the strategy of providing the CCPP with fast start-up, capability, rapid load changes, without negatively impacting part-load efficiencies and emissions. The effect of plant configuration on plant reliability, maintenance requirements and recommended spare parts will also be discussed. Finally the paper describes the lessons learned, in plant configuration selection that can be successfully employed on future projects through judicious equipment selection at the development phase, design optimization and proper project management at the execution phase.
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Cooper, Adam B., and Panos Y. Papalambros. "An Enterprise Decision Model for Optimal Vehicle Design and Technology Valuation." In ASME 2003 International Mechanical Engineering Congress and Exposition. ASMEDC, 2003. http://dx.doi.org/10.1115/imece2003-42946.
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Design optimization traditionally has dealt with engineering design decisions. Yet it is well understood that optimal product decisions must be based on engineering as well as marketing and production considerations. An enterprise decision model attempts to link these aspects of the product development enterprise so that the value of the designed product to the enterprise can be assessed. The model also values new product technology in accordance with the enterprise’s current operations to increase the likelihood of commercialization success before committing to a new strategy. The valuation technique uses comprehensive engineering simulation to provide a preliminary understanding of the technology’s market and design potential. The model represents the enterprise in a mathematical formulation that simultaneously optimizes initial product design, product pricing, operating costs associated with capacity allocation and design decisions, and the value created by new products. The article demonstrates such a model for optimal vehicle design in a medium truck market experiencing hybrid penetration.
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Kusumawardhani, Danaparamita. "A Business Case for Drilling Automation: Well Cost Compression by Suppressing Downhole Tool Failure in Low Oil Market." In International Petroleum Technology Conference. IPTC, 2021. http://dx.doi.org/10.2523/iptc-21781-ms.
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Abstract In a difficult situation where the oil market is down, reducing drilling cost is always an interesting outlook to be pursued. To do so, one should consider looking at the highest component on the drilling cost. Down-hole equipment failure and stuck pipe is avoidable during the engineering planning. It is well-known that billions of dollars have been lost and numerous Bottom-Hole Assembly (BHA) are left in the well due to such problems, related to stick-slip phenomenon. Thus, despite the low oil price, it is a new normal that some asset owners opt to invest on high-end tools to prevent stick-slip, meanwhile others are still reluctant because of its high initial costs and chose to solely focus on the technical skills to drill faster. The objective of this paper is to determine whether, and which, utilization of these automations will be an effective method to lower overall cost, between using Anti-Stick Slip Technology (AST), Surface soft-torque, Self-Adjusting PDC Bit or all three combined together. The analysis of this project is conducted by providing conjecture in comparative method to visualize the configuration. In each case, estimated Rate of Penetration (ROP) is observed based on the recent literature of its application in similar lithology which is carbonate and interbedded shale. As the ROP increases, the overall drilling cost along with percentage of potential net saving for each case is evaluated in this study and select the most effective strategy. The outturn suggests that despite the high initial investment, combining all technologies are economically advantaged. With the DOCC by the self-adjusting PDC bit and torque alleviation by AST to handle the rock interface in addition to BHA torque wave mitigation from surface by surface soft torque, the ROP is quantified as summation of all cases’ ROP gained as the tool complements each other. The estimated ROP of the case significantly gives high decrement of the overall cost and boosted the potential net saving. Moreover, prevention from NPT due to downhole failure and stuck pipe problem is also a contributing factor to increasing cost efficiency. Therefore, combining all the tool together is proven to be the most favorable option aside from, respectively from preferable to the less, utilizing Surface Soft Torque, Self-Adjusting PDC Bit, and AST. Although it requires high initial investment, it is worthwhile to explore the usage of automation technologies for the overall cost reduction contributes to make the case financially attractive.
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Sreedharan, Priya, Jamil Farbes, and Eric Cutter. "Delivering Renewable Integration Services Through University Microgrid Operations: A University of California, San Diego Microgrid Case Study." In ASME 2014 8th International Conference on Energy Sustainability collocated with the ASME 2014 12th International Conference on Fuel Cell Science, Engineering and Technology. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/es2014-6672.
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Integrating high penetration variable renewables in economically and operationally plausible ways is a current clean energy challenge facing many countries and regions, including California. Renewable energy deployment is a relevant pathway to decarbonize the electricity sector and reduce greenhouse gas emissions (GHGs) and mitigate the harmful effects of climate change. This paper highlights the key findings from a recently completed study, funded by the California Solar Initiative, to develop and investigate strategies to integrate high penetration renewable energy and solar photovoltaic (PV) systems using distributed energy resources (DER). We develop hypothetical operating strategies that utilize the DER present in campus microgrids, such as combined heat and power (CHP) systems and thermal energy storage, and evaluate these based on economic criteria. Our host site is the University of California, San Diego (UCSD) microgrid, which has a rich DER base that includes a 2.8 MW fuel cell powered by directed biogas, 30 MW of onsite generation, steam and electric chillers, thermal storage and roughly 1.5 MW of onsite solar PV. We develop and evaluate three types of strategies for integrating renewable generation: peak load shifting, on-site PV firming, and grid support. We analyze these strategies with an hourly dispatch optimization model and one year of data. We define a successful renewable integration strategy as one that is operationally plausible and economically viable. We find all three classes of strategies are technically feasible and can be cost-effective under certain conditions. However, we find that the value proposition to customers such as the UCSD campus, under current tariff structures and market prices, will need to be higher to motivate such customers to offer these services, given the risks associated with changing microgrid operations from regular practice. Our findings suggest alternative incentive mechanisms and engagement strategies beyond those pathways currently available are needed to leverage the potential of DER at campuses for renewables integration purposes. Such efforts are relevant not only to campus resources but to similar commercial and industrial loads across California, including the vast combined heat and power resources.
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Buermann, Jan, and Jie Zhang. "Multi-Robot Adversarial Patrolling Strategies via Lattice Paths." In Twenty-Ninth International Joint Conference on Artificial Intelligence and Seventeenth Pacific Rim International Conference on Artificial Intelligence {IJCAI-PRICAI-20}. California: International Joint Conferences on Artificial Intelligence Organization, 2020. http://dx.doi.org/10.24963/ijcai.2020/582.
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In full-knowledge multi-robot adversarial patrolling, a group of robots have to detect an adversary who knows the robots' strategy. The adversary can easily take advantage of any deterministic patrolling strategy, which necessitates the employment of a randomised strategy. While the Markov decision process has been the dominant methodology in computing the penetration detection probabilities, we apply enumerative combinatorics to characterise the penetration detection probabilities. It allows us to provide the closed formulae of these probabilities and facilitates characterising optimal random defence strategies. Comparing to iteratively updating the Markov transition matrices, our methods significantly reduces the time and space complexity of solving the problem. We use this method to tackle four penetration configurations.
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Arnulfi, Gianmario L., and Martino Marini. "Performance of a Water Compensated Compressed Air Energy Storage System." In ASME Turbo Expo 2008: Power for Land, Sea, and Air. ASMEDC, 2008. http://dx.doi.org/10.1115/gt2008-50627.
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In a growing energy scenario, electric utility companies have to take into account new managing strategies. The increasing seasonal gap in energy demand, the penetration of stochastic sources (wind and sun) and of combined heat and power plants are making more and more difficult to schedule power production. Energy storage can balance supply and demand over different time scales, with technical and economical benefits. The two options for large size plants are pumped storage hydro and Compressed Air Energy Storage (CAES). In the present paper, a CAES plant both with and without water compensation, is considered. The time window is an entire year as there is a remarkable difference between the seasons. Indeed in winter and summer the price fluctuation amplitude can be profitably exploited while between seasons are less suitable in a storage perspective because of the relative flatness of the daily price pattern. The adopted strategy is based on two price thresholds: below the former, a single charging step is carried out at night, above the latter, one or more steps of electricity production are carried out at peak hours. Finally, amid the thresholds, the plant works as a mere gas turbine or is shut off. Of course the mere GT working is available only if turbo compressor and expander are consistent and this affects the performance of each machine during charge or discharge phases. The shape of the daily price pattern strongly impacts on the cash flow. The proposed model is applied to the present Italian scenario as the energy market, taxes and services are concerned. The water compensated plant attains a storage density nearly twice higher than without compensation.