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Dissertations / Theses on the topic 'Market promotion'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Liu, Yau-Jr. "Marital-property scheme, marriage promotion and matching market equilibrium." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/5856.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (March 5, 2007) Vita. Includes bibliographical references.

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2

Richards, Johannes Douglas. "Promotion of a legal firm during recessionary times / Johannes Douglas Richards." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4471.

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Nearly 80 years earlier, Henry Ford advised during the 1930 depression that: "A man who stops advertising to save money is like a man who stops a clock to save time". The purposes of this case study was to determine whether legal firms have taken cognisance of these wise words and have refrained from cutting back on expenses, and more particularly its promotional budget expenses during a down turning economy. It was discovered that, like nearly 80 years ago, costs today is still an important issue when considering and exploreing promotional opportunities. Small legal organisations have in gene

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3

Holmes, Catherine Ann. "Healthy marketplaces : insights into policy, practice and potential for health promotion /." View thesis, 2003. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20031031.160623/index.html.

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4

Pettersen, Mari, and Sara Norman. "Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1116.

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<p>The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencin

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5

Lau, Pui Yan Flora. "Recruitment and promotion : the role of social ties in publishing." Thesis, University of Oxford, 2011. http://ora.ox.ac.uk/objects/uuid:a4063169-258b-4fb2-953c-0208d9e5f6d2.

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This thesis is an in-depth study of the labour market in the UK publishing sector. The aim is to study the role of social ties in publishing in external recruitment and internal promotion. Conventional sociological studies on social ties and labour market outcomes either neglect the perspective of the recruiter and the referrer or fail to explore the mechanisms by which social ties bring about labour market outcomes. This thesis fills these gaps. I used qualitative research methods, i.e. semi-structured interviews and participant observation for this research. The semi-structured interviews we

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Morsi, Atef Habashi. "Saudi Market Strategies for Transforming Local Brands into Global Brands." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4872.

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Market-driven changes have led managers in Middle Eastern countries to globalize their local consumer brands to enhance and diversify their business opportunities. The purpose of this multiple case study was to explore strategies used to globalize local brands to global brands. The criteria for participation included 15 executive directors and division heads from 3 companies in the consumer goods industry in Saudi Arabia used to globalize their brands. Data collection included semistructured face-to-face interviews with executive leaders, because each person possessed specialized knowledge of

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7

Botterill, Jackie. "Money goes to market : the marketization and promotion of the British joint stock banks 1950-1990." Thesis, University of East London, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365903.

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While most advertising studies examine the promotion of goods, this study of 50 years of British bank advertising examines the promotion of intangible services (money). After World War Two, regulatory and social changes propelled British banks into the market. The banks employed marketing communication to accommodate themselves to an emerging consumer society in three phases: pre-marketing (after 1950), expansionary (after 1970) and saturation (after 1985) periods. A content analysis of key psycho-social values contained in 805 post-1950 print and television advertisements revealed the banks'

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Mattheus, Jared Cameron. "The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/11586.

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Over the past decade there has been a shift in marketing spend from above the line advertising, to below the line advertising commonly referred to as promotions. This has been brought about by recessionary economic conditions, increased competition, rising media costs and long term profitability prospects. Many fast moving consumer goods’ (FMCG) companies are shifting a large portion of their marketing spend from advertising to sales promotion. This has occurred because of consumers becoming more prone to deals, declining brand loyalty and the growing power of major retail chains. Sales promot

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Cole, Elsabe Cynthia. "The effect of labour legislation in the promotion and integration of persons with disabilities in the labour market." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1014669.

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It is argued that a lack of adequate legislation in pre-1994 South Africa resulted in inequality in the workplace and in society in general. The new democracy intended to address this by promulgated legislation and today the South Africa Constitutional and legislative provisions promoting equality are viewed as amongst the most progressive in the world. Conversely, this progressive legislation aimed to protect against discrimination, still seems to fail the very people it intended to promote and protect. The new legislation created awareness of the need for equality; the right of workers to em

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Sanchez, Juan Machado. "Effect of price and in-store promotion on sales: a study of distinct regions in an emerging market." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16571.

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Submitted by Juan Sanchez (juan_msanchez@msn.com) on 2016-06-06T13:44:26Z No. of bitstreams: 1 marketing-sanchez-projeto VF 6.pdf: 1259869 bytes, checksum: e6fdb1cce68a5d409ee6ccd47f4f1771 (MD5)<br>Approved for entry into archive by Ana Luiza Holme (ana.holme@fgv.br) on 2016-06-06T13:46:44Z (GMT) No. of bitstreams: 1 marketing-sanchez-projeto VF 6.pdf: 1259869 bytes, checksum: e6fdb1cce68a5d409ee6ccd47f4f1771 (MD5)<br>Made available in DSpace on 2016-06-06T15:11:27Z (GMT). No. of bitstreams: 1 marketing-sanchez-projeto VF 6.pdf: 1259869 bytes, checksum: e6fdb1cce68a5d409ee6ccd47f4f1771 (M

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Tsaplin, Evgeny. "Market-Entry Strategies of Startup Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5951.

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Russia's startups fail at high rates. The purpose of this multiple case study was to understand the market-entry strategies used by accelerated startup managers to succeed in business longer than the first 3 years. The target population for this study was 3 startup owners who completed an acceleration program from the Internet Initiatives Development Fund and continued to operate businesses that generated revenue. The participants in the study were located in 3 different cities in Russia: Moscow, Saint Petersburg, and Tomsk. The conceptual framework for the study was Raheem and Akhuemonkhan's

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Štědronská, Petra. "Propagace České republiky v USA se zaměřením na New York." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85814.

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This thesis deals with the promotion of the Czech Republic abroad and in the American market, and focuses primarily on New York. The American public isn't very aware of Czech Republic, in fact still confusing it with Czechoslovakia, also the image of Czech Republic isn't very positive. All of this could be changed with effective promotion. Communication campaigns within the large American competition could be very expensive and therefore difficult to achieve, because of this it would be very important to focus on marketing tools which are budget friendly. The theoretical part of this thesis pr

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Engelbright, Carrie Lynn. "Planning for a Community Supported Farmers Market in a Rural USDA Food Desert." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1190.

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A community initiative to develop and sustain a farmer's market can address insufficient access to fresh and affordable fruits and vegetables for individuals working and residing in a United States Department of Agriculture (USDA) designated food desert. This project addressed a particular USDA food desert in South Wood County, Wisconsin. The purpose of this project was to develop and plan for implementation and evaluation of a community-supported farmers market in South Wood County, with the goal to increase access to fruits and vegetables. Project objectives included development of a sustain

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Римар, Ірина Олександрівна. "Коригування політики просування батончиків ТМ «EatMe» на ринку снеків України". Bachelor's thesis, КПІ ім. Ігоря Сікорського, 2021. https://ela.kpi.ua/handle/123456789/43790.

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Випускна робота містить 114 сторінок, 17 рисунків, 23 таблиці, 62 використаних джерела, 1 додаток. В ході дослідження було отримано такі елементи практичної новизни: запропоновано напрями коригування політики просування батончиків ТМ «EatMe» на ринку снеків України. У теоретичній частині дипломної роботі проаналізовано теоретико- методологічні аспекти політики просування. Аналітична частина базується на маркетинговому дослідженні із застосуванням таких інструментів як кабінетне дослідження та опитування (анкетування). В результаті дослідження первинних та вторинних джерел визначено о

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Perkins, Sarah G. "FARMERS’ MARKET SHOPPING BEHAVIORS AND THE ASSOCIATION OF FRUIT AND VEGETABLE INTAKE." UKnowledge, 2014. http://uknowledge.uky.edu/foodsci_etds/17.

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Fruit and vegetable (FV) intake continues to decline among sub-population in the United States. Current policies and interventions have aimed to improve intake by improving access to fruits and vegetables. One Centers for Disease Control and Prevention suggested strategy is to improve access to farmers’ markets in rural areas. The aims of this study were to determine if the frequency of shopping at Farmers’ Markets is associated with fruit and vegetable intake, adjusted for age, income and education and to compare rural and non-rural areas frequency of Farmers’ Market attendance based on Kentu

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Říhová, Eva. "Internetový projekt MotorHit.cz." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-412961.

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The purpose of this master´s thesis is to process the manual for realization of internet auction focused in the car market – MotorHit.cz. It includes market and competition analysis and also analysis of general and professional (business) surrounding. The entire proposal of project solving was made from the obtained data and realized analyses.

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Uusiku, Frans N. "Assessing the consistency of the implementation of the Namibian Horticultural Market Share Promotion Scheme under the General Agreement on Tariffs and Trade 1994." Master's thesis, University of Cape Town, 2015. http://hdl.handle.net/11427/20118.

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The application of Non-Tariff Measures (NTMs) and specifically non-automatic import licensing schemes has been a source of intense debate to date, despite prohibitive provisions enshrined in multilateral trade agreements. The main aim of this case study research was to assess the consistency of the implementation of the Namibian Horticultural Market Share Promotion Scheme (MSPS) under the General Agreement on Tariffs and Trade (GATT) 1994 and the World Trade Organisation (WTO). The second segment of this study looked at identifying problems associated with the implementation of the scheme, and

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18

Puranen, Niklas, and Markus Jansson. "Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-131950.

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The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. However, the small local food producers due to scarce budgets and marketing skills have problems in reaching this target market. Partly due to this, there has been an emergence of Alternative Food Networks (AFN) within which producers come together to get assista

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19

Farhat, Daniel Felles. "On the transmission mechanism of international business cycles." Diss., [Riverside, Calif.] : University of California, Riverside, 2009. http://proquest.umi.com/pqdlink?Ver=1&Exp=02-08-2015&FMT=7&DID=1818036021&RQT=309&attempt=1.

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Thesis (Ph. D.)--University of California, Riverside, 2009.<br>Includes abstract. Title from first page of PDF file (viewed February 9, 2009). Includes bibliographical references (p. 85-88). Issued in print and online. Available via ProQuest Digital Dissertations.

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20

Šromová, Kateřina. "Návrh marketingové strategie pro vybranou firmu expandující na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-386755.

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Hlavním cílem této diplomové práce je navrhnout uskutečnitelnou a efektivní marketingovou strategii pro specifikovanou firmu s ohledem na vstup na cizí trh. Teoretická část sestává z interpretace konceptů v rámci dané oblasti. Analytická část zkoumá vnější a vnitřní faktory okolního prostředí, které mají vliv na fungování podniku. Na základě provedených analýz je vypracován plán marketingové strategie za účelem zvýšení povědomí o značce a získání zákazníků.

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21

Orgoníková, Marika. "Marketingový mix vybraného podniku na B2B trhu ve Švédsku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443135.

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This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential

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Araújo, Olegário da Cruz de. "In-store attractiveness of national brands and private labels in an emerging market." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/20705.

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Submitted by Olegário Araújo (olegarioaraujo@gmail.com) on 2018-03-23T23:24:12Z No. of bitstreams: 1 FGV_EAESP_MCD_master_thesis_Olegario_Araujo_23_03_18.pdf: 1414422 bytes, checksum: 434b8d8205dce32e92e2acfbc9249916 (MD5)<br>Rejected by Debora Nunes Ferreira (debora.nunes@fgv.br), reason: Prezado, Referente a conferencia, o titulo não confere conforme a defesa da banca realizada no dia 27/02/2018. Peço a gentileza, a correção. Atenciosamente, Débora. on 2018-03-27T16:19:57Z (GMT)<br>Submitted by Olegário Araújo (olegarioaraujo@gmail.com) on 2018-03-28T03:07:34Z No. of bitstrea

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Браїла, Г. В. "Удосконалення маркетингових комунікацій на прикладі ТОВ «Велес»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Braila.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти маркетингової комунікаційної політики, надана послідовність дій при розробці програми маркетингових комунікацій, досліджується стан національного ринку виноробства. Проаналізовано фінансово-економічну діяльність ТОВ «Велес», досліджено маркетингове середовище підприємства, його товарну, цінову та збутову політику, проведено аналіз стану маркетингових комунікацій ТОВ «Велес». Запропоновано наступні рекомендації щодо удосконалення маркетингової комунікаці

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Van, Zyl Jaco. "A deliverable sales strategy for Mercedes-Benz Claremont." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/937.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2009.<br>ENGLISH ABSTRACT: The economic downturn in South Africa since mid 2008 has transformed the motor vehicle industry into a seriously competitive marketplace. Both large and small dealerships are finding their volumes and margins under increasing pressure. Sandown Motor Holdings (Pty) Ltd has a new vision to become the finest motor group in the world. An openness to ideas and to the external environment in the learning organisation means that it can excel by exceeding customer expectations and benchmarking against the be

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Banasik, Robert Michael. "Marketing Strategies Used by Specialty Photo Retailers to Grow Revenues." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2468.

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The advent of digital cameras, including those in smartphones, has caused an upheaval in the photo industry that led to the bankruptcy of Kodak and the closure of most independent photo stores. The purpose of this multiple case study was to explore marketing strategies that specialty photo retailers in the United States have used to grow revenues after the shift to digital imaging technologies. The conceptual framework of this study was Rogers's diffusion of innovations model specifying typical movement of information through communications channels in a social system over time. Data sources i

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Vitense, Judith, and Mary Chitgar. "Marknadsföring av Globala varumärken i en Sluten ekonomi : En Fallstudie på Iran." Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1597.

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<p>Purpose: The purpose of this thesis is to analyze and evaluate essential</p><p>prerequisites for companies and corporations aiming at marketing</p><p>global brands in a restricted market.</p><p>Method:</p><p>The investigation strategy used for this essay was to perform a case</p><p>study on the Islamic Republic of Iran. Both primary data – such as a</p><p>survey, interviews and participating observation – and secondary</p><p>data – found in books, scientific articles and the internet – have been</p><p>used to achieve the results. The gathering of empirical data was</p><p>performed inside th

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Van, Selm Andre. "The role of consumer retail price promotions in the marketing strategies of manufacturers and retailers." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/52017.

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Thesis (MBA)--Stellenbosch University, 2000.<br>ENGLISH ABSTRACT: Retail sales promotions are one of the most fundamental and high profile concepts of retail marketing. Everyday consumers are bombarded with various forms of information regarding sales promotions. Manufacturers and retailers go to great expense, up to 75% of the United States' marketing expenditures are spent on promotions (Lewison, 1994), but very little is done to measure the effectiveness of these promotional activities (Walters, 1991). Price promotions form an integral part of the marketing strategies of both manufa

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Evertsson, Marie. "Facets of Gender : Analyses of the Family and the Labour Market." Doctoral thesis, Stockholm : [Institutet för social forskning], Univ, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-28.

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Lelek, Jakub. "Rozvoj konkurenceschopnosti firmy Jirasgames a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224898.

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The diploma thesis called Competitiveness Development of Jirasgames, a.s. focuses on proposals leading to enhancing competitiveness and overall development of the company. The main aim of the thesis is to evaluate the current state of the company, which is done based on the theoretical background gained in specialized literature. The next aim is to propose solutions leading to competitiveness development and consequently evaluate its benefits

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Oliveira, Lívio Luiz Soares de. "Ensaios sobre economia da religião e torneios de promoção em organizações religiosas." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2009. http://hdl.handle.net/10183/18311.

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Esta tese tem dois objetivos: O primeiro é evidenciar, com base na literatura de Economia da Religião, a premissa de racionalidade humana relativa ao comportamento religioso. Com esse objetivo, realiza-se uma discussão dos fundamentos teóricos da Economia da Religião: a Escolha Racional, a Teoria do Consumidor aplicada à religião, o modelo de produção doméstica de Gary Becker e a Teoria do Mercado Religioso. Também se apresenta e se discute alguns dos principais modelos teóricos da Economia da Religião, citando, sempre que possível as evidências empíricas existentes na literatura. Como meio de

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Chen, Chia-Hung. "Word-of-mouth information gathering : an exploratory study of Asian international students searching for Australian higher education services." Queensland University of Technology, 2006. http://eprints.qut.edu.au/16275/.

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Word-of-mouth communication (WOMC) has been recognized as a powerful marketing communication medium that many consider beyond marketers' control and yet is a reliable, creditable, trustworthy information-gathering tool, especially in credence-based services (CBS). To date, the various types of WOMC messages have not yet been adequately studied in the context of CBS. Using the individual face-toface convergence interview (CI) technique as the primary data collection method of exploratory research, this study attempts to fill this gap by describing the types, the characteristics, and the signifi

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Kozlova, Elena. "Marketingový mix vybraného strojírenského podniku na B2B trhu v Rusku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414490.

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This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company

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Němcová, Marie. "Analýza marketingových aktivit a návrh na jejich změnu ve vybraném podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222105.

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The aim of master´s thesis is to implement a marketing analysis of company WELLE J.N.K., and then propose changes in the marketing comunication strategy and ensure further development of the company. The emphasis was on analysis of current state and calculate costs in the proposed section, which should help in deciding on its adoption.

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Chen, Chia-Hung. "Word-of-mouth information gathering : an exploratory study of Asian international students searching for Australian higher education services." Thesis, Queensland University of Technology, 2006. https://eprints.qut.edu.au/16275/1/Chia-Hung_Chen_Thesis.pdf.

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Word-of-mouth communication (WOMC) has been recognized as a powerful marketing communication medium that many consider beyond marketers' control and yet is a reliable, creditable, trustworthy information-gathering tool, especially in credence-based services (CBS). To date, the various types of WOMC messages have not yet been adequately studied in the context of CBS. Using the individual face-toface convergence interview (CI) technique as the primary data collection method of exploratory research, this study attempts to fill this gap by describing the types, the characteristics, and the signifi

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Fairburn, James Anthony. "Promotions, incentives and the market for corporate control." Thesis, University of Southampton, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.241164.

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Lissmyr, Lina, and Mikael Axelsson. "”Så mycket mer än bara morötter och joggingdress…” : En kvalitativ studie som belyser hur utexaminerade hälsoutvecklare vid Örebro Universitet upplevde sin utbildning och mötet med arbetsmarknaden." Thesis, Örebro University, Academy of Health Science, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-2451.

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<p>Nyckelord: hälsofrämjande, hälsoutvecklare, folkhälsovetenskap, utbildning, arbetsmarknad, upplevelser</p><p>Titel: ”Så mycket mer än bara morötter och joggingdress…” En kvalitativ studie som belyser hur utexaminerade hälsoutvecklare vid Örebro Universitet upplevde sin utbildning och mötet med arbetsmarknaden.</p><p>Bakgrund: Det folkhälsovetenskapliga arbetsfältet är en relativt ny vetenskaplig disciplin. Antalet studier som belyser folkhälsovetarnas villkor på arbetsmarknaden är få och merparten av dessa är av kvantitativ art.</p><p>Syfte: Syftet med denna studie var att belysa hur hälsou

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Steenkamp, Ermie Annelies. "The identification of export opportunities for South African products with special reference to Africa / Ermie Annelies Steenkamp." Thesis, North-West University, 2011. http://hdl.handle.net/10394/5605.

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This thesis identifies realistic export opportunities for South African products in the rest of the world and specifically in the rest of the African continent. The method chosen to achieve this goal is the Decision Support Model (DSM) developed by Cuyvers et al (1995) and Cuyvers (1997) that was specifically designed to assist export promotion institutions in planning and assessing their export promotion activities. This model is positioned into the international market selection literature and four main refinements to the DSM methodology are introduced to address the limitations of the model

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Tučková, Alena. "Marketingová strategie společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223580.

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The aim of this master’s thesis is the suggestion of marketing strategy for Kilion Company. The first part of the thesis is description of theoretical resources. The second part is focused on analysis of the current situation of the company and the marketing environment. Based on these analysis and theoretical findings, I worked out a marketing strategy which contains a couple of proposals and measures to eliminate or correct the deficiencies.

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Kovář, Pavel. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241204.

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The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.

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Чжан, Мейсюй. "Маркетинг інновацій як умова забезпечення конкурентоспроможності організації". Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/9574.

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У статті наведені теоретичні засади застосування маркетингу інновацій для забезпечення конкурентоспроможності організації на зовнішньому або внутрішньому ринках.<br>В статье приведены теоретические основы применения маркетинга инноваций для обеспечения конкурентоспособности организации на внешнем или внутреннем рынках.<br>In the article the theoretical principles of application of marketing of innovations for providing of competitiveness of the organization on the external or internal markets are resulted.

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Ribeiro, Paulo César Alcântara. "Espaço social e práticas de saúde bucal na estratégia de Saúde da Família, em uma capital do nordeste do Brasil." Programa de pós-graduação em Saúde Coletiva, 2009. http://www.repositorio.ufba.br/ri/handle/ri/10698.

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p. 1-86<br>Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-05-07T18:35:06Z No. of bitstreams: 1 11111d.pdf: 645344 bytes, checksum: c256e7cf1604abe9b73036c18e808756 (MD5)<br>Approved for entry into archive by Rodrigo Meirelles(rodrigomei@ufba.br) on 2013-05-09T17:19:07Z (GMT) No. of bitstreams: 1 11111d.pdf: 645344 bytes, checksum: c256e7cf1604abe9b73036c18e808756 (MD5)<br>Made available in DSpace on 2013-05-09T17:19:07Z (GMT). No. of bitstreams: 1 11111d.pdf: 645344 bytes, checksum: c256e7cf1604abe9b73036c18e808756 (MD5) Previous issue date: 2009<br>Introdução: A Estratégi

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Ram, Padmini. "Promoting an affordable housing market : an institutional analysis." Thesis, University of Cambridge, 2015. https://www.repository.cam.ac.uk/handle/1810/260254.

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Insufficient provision of housing for a fast growing urban population is leading to squatter settlements and slums. Some view this informal sector as a way of fulfilling the shelter needs of the urban population. The informal housing market, however, is not an acceptable solution, as the urban poor are paying a cost without security of tenure or any insurance for their investment, not to mention the unhygienic living conditions. In India efforts to stimulate a formal affordable housing market by privatising and deregulating housing markets and promoting private sector funding for housing and i

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Jenkins, Eric J. "Assessment of Advantage Minnesota, Inc. prospective markets' perceptions of Minnesota." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999jenkinse.pdf.

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Och, Nathan Ronald. "The Effect of Export Promotion Programs on Establishing Export Markets." Thesis, North Dakota State University, 2010. https://hdl.handle.net/10365/29631.

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There is a pattern of growth throughout agribusiness in North Dakota in which agricultural products ranging from commodities to machinery have all seen growth since 2000. Exports have contributed to most of this production increase. Agribusinesses across North Dakota are exporting to many areas of the world. With the help of the North Dakota Trade Organization (NDTO) many companies have developed trading relationships with clients in other nations. The purpose of this research is to measure the value of NDTO export promotion on North Dakota agribusiness [through the use of marketing, export pr

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Ferry, Tiffany Marie. "Promoting the Consumption of Locally Grown Food." Bowling Green State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1197051636.

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Lisboa, Rodrigo da Silva. "ESTRATÉGIA DE SUPRIMENTO E GOVERNANÇA NO SETOR FLORESTAL: UM ESTUDO DE CASO MÚLTIPLO NA INDÚSTRIA DE BASE FLORESTAL DO RIO GRANDE DO SUL." Universidade Federal de Santa Maria, 2009. http://repositorio.ufsm.br/handle/1/8834.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>The present work had as central objective to research companies of forest base of Rio Grande do Sul to determine their mechanisms and strategies in the supply of raw material forest (MPF). Specifically, it analyzed the similarities and differences in the strategies and mechanisms for the supply of MPF that the companies use. This allowed the identification of the main governance structures as well as their main determinants. As a theoretical basis, the present work used the framework offered by New Institutional Economics (NEI), sp

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Hsieh, Kan, and 謝看. "A Study of Health Promotion Market." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/17156483747187321101.

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碩士<br>國立清華大學<br>高階主管經營管理碩士在職專班<br>93<br>Due to lack of background information of the health promotion market in Taiwan, the investigator can’t get sufficiently and clearly market information, i.e. its demand, operational model, and scale, to build its required facilities up. It caused the existing readied resources are restricted with sports, exercise, and medical treatment of disease. The consequence of currently health promotion market in Taiwan, results the suppliers hard to deliver a convenience and cost benefit platform for their customers. This study purposes on summarize a comprehensive

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Jamshidi-Gilani, Kourosh. "Market-Based Models for Digital Signage Network Promotion Management." Thesis, 2012. http://spectrum.library.concordia.ca/975082/1/Jamshidi%2DGilani_MASc_S2013.pdf.

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Digital signage network (DSN) is capable of delivering customized content to designated screens in a real-time or near real-time manner, which provides tremendous potential for building dynamic demand stimulation tools. However current DSN media buying process is mainly carried out through manually conducted negotiation between the DSN operator and the advertisers. This practice does not capitalize the unique technology advantage offered by the newly emerged advertising medium. We propose automated DSN media buying models which allow advertisers to customize their promotion schedules in a high

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ching-ching, Chang, and 張慶清. "The Influence of Price Promotion Upon The Market Share— Take Detergent Market as an Example." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/47248815542135394580.

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碩士<br>大葉大學<br>國際企業管理學系碩士在職專班<br>93<br>Price is an important factor that could create benefit directly for the firms from marketing mix. It is also the easiest factor to be controlled and adjusted by the firms. Generally speaking, rather than setting up one unique price, the firms will adjust the price to inspire consumer’s consumption according to the competition between the firms in the market. Price promotion is usually a Zero-sum Game . If one of the firms success in the price promotion, then the competitors will soon follow. The effect of the benefit will disappear. If they fail, it will e

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JIAN, REN-ZHONG, and 簡任鍾. "he study of market segmentation and sales promotion mix perferences, a case of appliances market." Thesis, 1992. http://ndltd.ncl.edu.tw/handle/46957828250337095374.

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