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Journal articles on the topic 'Market promotion'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Aigner, Andreas, Robert Wilken, and Sylvie Geisendorf. "The Effectiveness of Promotional Cues for Organic Products in the German Retail Market." Sustainability 11, no. 24 (2019): 6986. http://dx.doi.org/10.3390/su11246986.

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The market for organic products is constantly growing, but successfully promoting them remains a controversial issue. Marketing research shows that organic products such as fruits and vegetables cannot be advertised effectively via monetary promotions (e.g., discounts); however, how promotional effectiveness is affected by other promotional actions (e.g., offering premiums instead of discounts) or the product type promoted (e.g., promoting hedonic products such as organic ice cream instead of utilitarian products) has not been empirically investigated to date. Through a study conducted with 48

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A, Dr Mohamed Jaffar. "Corporate Mistakes In Product Promotional Strategy." IOSR Journal of Business and Management 26, no. 9 (2024): 40–44. http://dx.doi.org/10.9790/487x-2609044044.

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The Global Village concept made the world population easily accessible to corporates. A company has to be very careful in designing its sales promotion techniques. It has to consider the variations in the cultures, sentiments and wants. Different options and values of other markets are focused on promoting the products and services. The sales promotion mix components must be proportionally used for optimal results. A company has to decide which product promotional strategy is ideal for its product: push, pull, or a combination of both. This article elaborated on the wrong promotional strategy

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Prygara, O., and Yu Skoryna. "COMPANY PROMOTION STRATEGY IN INTERNATIONAL B2B MARKETS." Bulletin of Taras Shevchenko National University of Kyiv. Economics, no. 221 (2022): 51–57. http://dx.doi.org/10.17721/1728-2667.2022/221-4/7.

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The research focuses on the company’s promotion strategy in international B2B markets, revealing different approaches to the promotion concept and strategy. The promotion strategy is viewed as a way of determining the company’s long-term goals for building a system of marketing communications between the company and a consumer regarding the dissemination of information about products using communication tools (advertising, PR, personal selling, direct marketing, sales promotion) aimed to form the demand for goods. The research studies the causes influencing the international communication proc

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Glagoleva, L. E., N. P. Zatsepilina, E. N. Kovaleva, L. S. Zatsepilina, A. B. Sandberg, and M. E. Sekhniev. "Internet promotion of market services in the field of tourism and recreation." Lizing (Leasing), no. 5 (May 1, 2021): 16–21. http://dx.doi.org/10.33920/vne-03-2111-02.

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The article reveals the possibilities of eff ective use of online promotion of market services in the fi eld of tourism and recreation. The ways of promoting a tourist product are considered. The most common methods for promoting a product by organizations in this industry include product promotion through creating their own page, electronic advertising, online promotions, direct mail, PR technologies, participation in international exhibitions and fairs on the Internet.

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John, Sara, Gabrielle Rivera, Sean Cash, Christina Economos, Eric Rimm, and Parke Wilde. "Digital Promotions Campaign Increases SNAP Participation at New England Farmers’ Markets: A Randomized Controlled Trial." Current Developments in Nutrition 5, Supplement_2 (2021): 141. http://dx.doi.org/10.1093/cdn/nzab035_049.

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Abstract Objectives Greater number and increased frequency of farmers’ markets are an important strategy to improve community-level diet quality by increasing fruit and vegetable availability, yet fall short of addressing health disparities due to a predominantly affluent, white clientele. Introducing Supplemental Nutrition Assistance Program (SNAP) financial incentives at farmers’ markets increases patronage and sales amongst people with economic disadvantage, however SNAP participant incentive program awareness and farmers’ market sales remain low. This study examined whether a digital campa

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Manik, Prerna, Anshu Gupta, and P. C. Jha. "Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior." International Game Theory Review 17, no. 02 (2015): 1540021. http://dx.doi.org/10.1142/s0219198915400216.

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Promotion plays an important role in determining fate of a product. It voices product qualities and persuades potential customers to make purchases. In todays diversified markets every customer has individual needs and preferences. This calls for market segmentation which facilitates companies to adopt customer driven marketing. Product is also promoted using mass promotion to influence larger markets and segments with a spectrum effect. Existing literature in promotion resource allocation optimization evades distinction in two types of promotion strategies while allocating resources and prima

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Selin, Selindion Tembesi, Mikke R. Marentek, Wingston Markus J. Londong, and Nancy Henrietta Jessamine Mandey. "Perancangan Promosi Produk Aphrodites.Core Melalui Aplikasi Shopee." JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi 14, no. 1 (2025): 446–53. https://doi.org/10.33319/jeko.v14i1.169.

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The importance of designing appropriate and effective promotions for businesses so that businesses can be recognized and influence increased marketing and business actors can meet market share. Every business can develop its products and special markets by implementing appropriate promotion and marketing systems. The aim of this research is to design promotions for Aphrodites Core accessory products and add online platforms as promotional media. To achieve this goal, researchers used descriptive quantitative methods, through collecting observational data on the media used by business actors an

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Putri, Raisa Adila. "Analysis of Distribution Channels and Promotional Mix at PT Varia Usaha Fabrikasi." Indonesian Vocational Research Journal 4, no. 1 (2024): 1. https://doi.org/10.30587/ivrj.v4i1.8794.

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Distribution channels are all marketing channels or intermediaries through which goods and services (including transportation and storage) go from producers to industrial users and consumers. Companies must be good at selling products. Companies must be able to see market opportunities to sell their products not only in domestic or local markets, but also internationally. Promotion Mix is a tool formed from a combination of advertising tools used by a company. In general, these promotional tools are related to each other, not separated, because they complement each other. Promotional mix or

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Chiran, A., Elena Gîndu, A. F. Jitareanu, and Mădălina-Oana Apetre. "Study on Promoting Companies Specialized in the Production of Wine From IA§I County (Romania) by Implementing Online Marketing (Case Study)." Cercetari Agronomice in Moldova 47, no. 4 (2015): 123–32. http://dx.doi.org/10.1515/cerce-2015-0010.

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Abstract Online promotion of wine products is a new but indispensable approach in all promotional activities initiated by companies and producers of wine, whereas there is a need for a greater focus on this specific market, not separated from the real one, but a new component, increasingly prevalent. The new market, where demand is getting bigger in our country and where consumers are becoming more and more faithful to this type of promotion, is the online environment, which generated, as a response from manufacturers and distributors in almost all food industry areas, online marketing. Promot

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Zábojník, Ján. "Promotion tournaments in market equilibrium." Economic Theory 51, no. 1 (2011): 213–40. http://dx.doi.org/10.1007/s00199-011-0606-x.

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Dr.SC.Nazmi, Maksutaj, and Bytyqi Prof.Ass.Mimoza. "Sale and Sale Promotion." INTERNATIONAL JOURNAL OF SOCIAL SCIENCE, INNOVATION AND EDUCATIONAL TECHNOLOGIES (ONLINE) - ISSN: 2717-7130 1, no. 3 (2020): 127–32. https://doi.org/10.5281/zenodo.3972424.

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Consumer behavior is a set of behavioral characteristics and activities that they take when buying products and services that they use for their needs. Consumer activities include informing, evaluating substitutes and brands, and the buying act itself. Given fair market performance and free competition, it is important for the consumer to know what product or service he can do best to satisfy needs or wants. In this way, it is necessary to make a qualitative decision based on the evaluation of the value of the product or service purchased and the post-consumer satisfaction analysis. In order t

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Saurabh, Kumar. "Impact of Brand Promotion on Market Performance: Hindustan Unilever Limited (HUL)." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50484.

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Abstract This research examines the relationship between brand promotion strategies and market performance, using Hindustan Unilever Limited (HUL) as a case study. In the fast- evolving FMCG sector, brand promotion has emerged as a critical lever for competitive advantage. Adopting a mixed-methods research design, the study integrates quantitative data from consumer surveys with qualitative insights drawn from secondary sources such as company reports and industry publications. The primary promotional tactics that are the subject of the analysis include influencer engagement, digital marketing

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Gera, Suchita. "Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City of Uttarakhand." Journal of University of Shanghai for Science and Technology 23, no. 06 (2021): 1448–62. http://dx.doi.org/10.51201/jusst/21/06465.

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The importance of sales promotion in the marketing mix is unquestionable. Sales Promotion techniques are considered one of the important tools and techniques for increasing sales volume. Considering the cost of sale promotions are always substantial, the selection and design of the most effective and efficient promotion tools are crucial for a successful promotion campaign. The ability of marketers to identify attributes that are relevant to their target market is vital for them to have better control over the results of their promotional activities. The present paper aims to evaluate the poss

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Mehta, Sunita, Kuldeep Chaudhary, and Vijay Kumar. "Optimal Promotional Effort Policy in Innovation Diffusion Model Incorporating Dynamic Market Size in Segment Specific Market." International Journal of Mathematical, Engineering and Management Sciences 5, no. 4 (2020): 682–96. http://dx.doi.org/10.33889/ijmems.2020.5.4.055.

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Due the increasing globalization of market and diverse consumer groups, market segmentation becomes an ever more important concept in current market scenario. After market segmentation, firms use the available promotional strategies to target market. In this paper, we present a model of determining the optimal dynamic promotional policies for a product in segmented market incorporating dynamic market size, where sales is assumed to be evolved through mass and differentiated promotion. Mass promotional effort is allowed in whole market with a fixed spectrum for each segment while differentiated

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Duan, Xiaofei. "Influence and Promotion of Financial Mathematics on China's Contemporary Financial Market." Advances in Economics, Management and Political Sciences 76, no. 1 (2024): 47–52. http://dx.doi.org/10.54254/2754-1169/76/20241879.

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The financial market is the mechanism used to trade financial assets and determine their prices. The market system that is extensive is composed of multiple branches, including the securities market, stock market, fund market, and others. Due to the development of modern economy, financial mathematics has gradually become an important part of the financial market. By combining its own characteristics with modern science and technology, and exploring the securities theory of the financial market, financial institutions can obtain more precise data resources. Financial mathematics uses mathemati

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Budianto, Apri, Irma Damayanti Bastaman, and Aulia Fauziyah. "Modern Market Customer Loyalty: Advertising Promotion Strategies." Jurnal Manajemen 10, no. 2 (2019): 111. http://dx.doi.org/10.32832/jm-uika.v10i2.2416.

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This study is focused on the relationship between advertising promotion strategies and customer loyalty in the modern market. This study seeks to explain the advertising promotion strategy if successfully carried out by the modern market, with the hope of creating loyal customers. This research was conducted on modern market customers in Ciamis. Ciamis is one of the regions in Indonesia, which is the same as other regions there are several modern markets with a variety of character of its customers. The study is based on the statements of several experts, which explain the customer relationshi

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Surya Diarta, I. Ketut. "Promotion Strategy of Borobudur World Cultural Heritage Site for International Tourists." Udayana Journal of Social Sciences and Humanities (UJoSSH) 1, no. 2 (2017): 190. http://dx.doi.org/10.24843/ujossh.2017.v01.i02.p12.

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   The poor promotion strategies of Borobudur caused the low international tourists’ arrival. Therefore, this study aimed to develop promotion strategies for the Borobudur world cultural heritage site as a tourist attraction for foreign tourists. Respondents were selected by accidental sampling of 50 tourists combined with FGD of local tourism stakeholders. Data were analyzed using descriptive qualitative method and SWOT analysis. The results showed that: (1) Strategy SO can be reached by public relations by making online publicity and using endorser to reach international co

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Zhang, Lei, Wang Xiang, Chuang Zhao, Hongke Zhao, Rui Li, and Runze Wu. "Co-promotion Predictions of Financing Market and Sales Market: A Cooperative-Competitive Attention Approach." Proceedings of the AAAI Conference on Artificial Intelligence 36, no. 8 (2022): 9040–47. http://dx.doi.org/10.1609/aaai.v36i8.20888.

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Market popularity prediction has always been a hot research topic, such as sales prediction and crowdfunding prediction. Most of these studies put the perspective on isolated markets, relying on the knowledge of certain market to maximize the prediction performance. However, these market-specific approaches are restricted by the knowledge limitation of isolated markets and incapable of the complicated and potential relations among different markets, especially some with strong dependence such as the financing market and sales market. Fortunately, we discover potentially symbiotic relations bet

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Susilowati, Isnurrini Hidayat. "Bauran Promosi Sebagai Media Komunikasi Pasca Pandemi Covid 19 pada Syuger Café." Jurnal Perspektif 21, no. 1 (2023): 69–78. http://dx.doi.org/10.31294/jp.v21i1.15496.

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The pandemic of Covid 19 occurred since 2020 has caused many sectors affected, such as the culinary sector, its market not only in beverage products but also foods which are currently mostly vintage. The concept chosen by millennials whose hobby of looking for aesthetic photo locations. To be able to maintain and develop a culinary business, a marketing strategy is needed, especially proper promotion after the pandemic of Covid 19. Syuger Café is able to compete in carrying out the promotion mix. The purpose of this study is to determine the marketing mix strategies of Syuger Café. This study

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Syaputra, Aldi, Novi Mubyarto, and Hareastoma Hareastoma. "Strategi Pemasaran yang Digunakan di Minimarket Gea Mart di Kelurahan Sungai Rengas Kecamatan Maro Sebo Ulu." ARZUSIN 4, no. 5 (2024): 944–57. http://dx.doi.org/10.58578/arzusin.v4i5.3828.

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This research discusses the marketing strategies used at the Geamart mini market in Simp Village. Rengas River District. Maro Sebo Ulu District. Batanghari, the aim of this research is to focus more on marketing so that consumers know about what the Geamart Mini Market offers. The type of research used is qualitative descriptive research. Data collection techniques using interview guidelines, observation sheets and documentation whose validity has been tested. The research subject is the owner of the Gea Mart mini market. Based on the results of research conducted by researchers at the Gea Mar

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Zheng, Jiayi, Xuanying Chen, and Zhuoran Hu. "Research on the Localization Digital Marketing Strategy of McDonald's in Chinese Market." Advances in Economics, Management and Political Sciences 189, no. 1 (2025): 142–51. https://doi.org/10.54254/2754-1169/2025.bl23798.

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In the current digital era, the fast food industry in China has achieved remarkable development, and marketing strategies are crucial for the success of brands. McDonald's, as a global fast food giant, this research aims to explore the strategic mechanism and impact of McDonald's localization digital marketing in China through a comprehensive analysis. This research focuses on investigating the influence of factors such as price, advertising promotion forms, and joint promotions on its marketing effectiveness. The research adopts the method of random sampling to distribute online questionnaire

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Abdul Rahman, Rosnani, Zainuddin Ibrahim, Mohd Ikhwan Mohd Marzuki, Nur Sarifah Hasan, Ahmad Syafiq Zulfadzli, and Zakiah Zainal. "Augmented Reality: The Future of Movie Promotion for Malaysian Youth Cinemagoers." International Journal of Creative Multimedia 4, no. 2 (2023): 56–87. http://dx.doi.org/10.33093/ijcm.2023.4.2.5.

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Posters are great ways to promote movies. They visually show crucial components that stimulate excitement and interest in upcoming films. Nevertheless, using posters as movie promotional tools presents certain issues. Given the high volume of film releases annually, it can be challenging to differentiate oneself in a saturated market. Moreover, assessing their efficacy can pose a significant challenge. The movie advertising industry stands to benefit significantly from augmented reality's (AR) rapid development. It has the potential to generate interest in upcoming films by creating interactiv

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Vigna, Joselita Pancine, and Emerson Wagner Mainardes. "Sales promotion and the purchasing behavior of food consumers." Revista Brasileira de Marketing 18, no. 3 (2019): 101–26. http://dx.doi.org/10.5585/remark.v18i3.16368.

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Purpose: This study aims to identify the types of sales promotion that affect the consumer’s purchasing behavior.Design/Methodology/Approach: We conducted a survey with a sample of 235 people who reported having made food purchases due to promotional stimulus. Relationships between variables were analyzed using descriptive statistics and a multiple linear regression model.Originality/Value: This study seeks to understand the influence of sales promotions on consumer purchasing behavior in an emerging market. Past research has explored such behavior in mature markets. We opted to broaden discus

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Agustina, Cica, Nada Wafika Lestari, and Nadia Yupita Sari. "Peran Promosi dalam Mendorong Keputusan Pembelian pada Toko Beng’s Coffee." Mestaka: Jurnal Pengabdian Kepada Masyarakat 4, no. 3 (2025): 341–45. https://doi.org/10.58184/mestaka.v4i3.652.

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Sales promotion has a vital role in attracting consumers' attention and influencing purchasing decisions, especially in the beverage industry such as coffee shops. This study aims to analyze the effectiveness of the promotional strategies implemented by Beng's Coffee in encouraging consumer purchase decisions. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation. The results of the study show that promotional strategies such as discounts on special days, loyalty programs with a stamp system, and product bundling have a positive impact

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Damayanti, Resvindira. "UPAYA MENINGKATKAN KESADARAN PUBLIK MELALUI DIFFUSI PROMOSI CERUTU JEMBER DI PT TARUTAMA NUSANTARA." MEDIAKOM 6, no. 02 (2024): 229–47. http://dx.doi.org/10.32528/mediakom.v6i02.1922.

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This research aims to identify and analyze the efforts made to increase public awareness through the diffusion of Jember cigar promotion at PT Tarutama Nusantara. With increasing competition in the cigar market, it is important to understand how promotions can be an effective tool in increasing public awareness of cigars in Jember Regency. The rationale for this research is based on the diffusion of innovation theory and marketing communication theory, which emphasizes the importance of effective communication in influencing consumer perceptions and behavior. The methodology used is a qualitat

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Dehn, Heinrich. "External orientation and domestic market promotion." Intereconomics 23, no. 2 (1988): 70–74. http://dx.doi.org/10.1007/bf02927025.

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Dubey, Manish, Siddharth Saini, and Srishti Umekar. "STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET." International Journal of Engineering Technologies and Management Research 3, no. 11 (2020): 1–6. http://dx.doi.org/10.29121/ijetmr.v3.i11.2016.66.

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The aim of this study are determining the impact of the most used tools of sales promotion in retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects are brand switching and customer loyalty. Consumer promotions should stimulate purchases, sustain brand-name recognition, and gain audience participation. Themes are underlying messages. Media should be selected. In this way include direct mail, newspapers, magazines, television, the personal sales force, and group meetings. The duration of a sales promotion is set. The feasibili

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Astuti, Putu Ayu Swandewi, Ni Made Dian Kurniasari, Ketut Hari Mulyawan, Susy K. Sebayang, and Becky Freeman. "From glass boxes to social media engagement: an audit of tobacco retail marketing in Indonesia." Tobacco Control 28, e2 (2019): e133-e140. http://dx.doi.org/10.1136/tobaccocontrol-2018-054833.

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ObjectiveTo assess tobacco promotion intensity, retailer behaviours and tobacco company efforts to link retailer marketing to online channels.MethodsWe completed an audit of tobacco advertisements and promotions at 1000 randomly selected cigarette retailers in Denpasar, Bali, Indonesia that included an observation checklist, digital photos and structured interviews with retailers. We then calculated the tobacco promotion index for each retailer and made comparisons based on store types. Next, we conducted a photo analysis from 100 randomly selected retailers to explore links to online channels

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Hermanses, Bintang, and Widyarso Roswinanto. "Optimalisasi Strategi Promosi Digital di Era Digitalisasi: Sebuah Kajian Komprehensif pada PT Glamourix AFA Indonesia Skincare 2022-2023." Journal of Emerging Business Management and Entrepreneurship Studies 3, no. 2 (2023): 119–34. http://dx.doi.org/10.34149/jebmes.v3i2.137.

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In the digitalization era, digital promotions are crucial for companies, including the skincare industry, such as designing digital promotion programs at PT. Glamourix AFA Indonesia Skincare 2022-2023. The method used in this research is descriptive-qualitative and field research by conducting literature studies, interviews, and observations. The research results show that PT. Glamourix AFA Indonesia needs to develop a digital promotional program design to achieve product sales targets. Promotion of skincare products is carried out by creating blog content, videos, and social media activities

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Цапук, Дмитрий, and Dmitriy Tsapuk. "Marketing programs and the promotion of global cities on the international tourist market." Service & Tourism: Current Challenges 9, no. 2 (2015): 14–24. http://dx.doi.org/10.12737/11391.

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The article suggests the analysis of activities to promote global cities in the international tourist markets. The leading position of global cities, not only in economics but also in attracting tourists, demands an urgent review of the main trends and methods of their promotion for possible application in the largest Russian cities. Using examples of dozens leading global cities the author highlights a number of key marketing programs of promotion of global cities on tourist markets - such as special programs for visitors and maintaining interaction with tourists, the use of social networking

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Dr. H. Moh. Nasikh, SE., M.Si. "COSTS OF SUSTAINABLE PROMOTIONAL MEDIA (CSPM): LANGKAH YANG EFEKTIF UNTUK MENDONGKRAK OMZET PENJUALAN PRODUK." Akademika 22, no. 2 (2024): 84–93. http://dx.doi.org/10.51881/jak.v22i2.137.

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Every huge or small govermental or non-govermental companies, especially which their orientations are ‘profit oriented’ usually try to sell their products marketable, and their marketing can be marketed well, so the ways to market their products must be needed maximal efforts to apply effectively promotional principals included using efficiently and effectively ‘promotional media’ to get or to reach great selling volume and maximum profits. According to Wasis opinion (1997: 153) that applying of well promotion is conditioned by four kinds of promotional procedures, then the promotion must be a

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Putri Yani, Ade Khadijatul Z Hrp, and Vebri Sugiharto. "Pengaruh Promosi terhadap Tingkat Pendapatan Toko Pakaian Pasar Baru Kecamatan Panyabungan Kabupaten Mandailing Natal." Jurnal Bisnis, Ekonomi Syariah, dan Pajak 1, no. 3 (2024): 171–85. http://dx.doi.org/10.61132/jbep.v1i3.507.

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This research aims to determine the effect of promotions on the income of clothing businesses in Pasar Baru Panyabungan, Mandailing Natal Regency, North Sumatra. Data collection was carried out through a survey of 56 respondents consisting of market traders, where 35.71% of the respondents were men and 64.29% were women. The majority of respondents were aged between 26-40 years (35.71) and had a high school education or equivalent (62.50%). The results of simple linear regression analysis show that promotion has a significant influence on income, with a regression coefficient of 0.484. This me

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Yao, Yao. "Independent Innovation and Strategic Layout of Overseas Promotion of miHoYo's Game Product Genshin Impact." Highlights in Business, Economics and Management 50 (March 13, 2025): 242–46. https://doi.org/10.54097/k8mp5c75.

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With the rapid development of China's digital economy, major enterprises are actively expanding into new businesses. As a dark horse in the gaming industry, miHoYo has recently made remarkable progress. Previous research on the promotion of miHoYo's business has mainly focused on the domestic market, with little research on promoting overseas brand strategies. This research adopts the literature research method to explore the overseas promotion strategy of the game "Genshin Impact" under miHoYo. The research results indicate that miHoYo innovates game design by selecting suitable international

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Savytska, Nataliia, Kateryna Olinichenko, and Olha Priadko. "PROMOTION OF AN INNOVATIVE FOOD PRODUCT: ASPECTS OF THE TARGET MARKET." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (2021): 158–62. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-26.

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The article presents the results of the analysis of market development in dynamics: the main trends in the market, factors of influence, development problems are identified. Analyzing, systematizing and summarizing the scientific works of many scientists, theoretical and applied aspects of marketing innovations, researches on the formation of consumer properties of food products have been considered. The markets of meat and meat products, sausages of Ukraine are analyzed. The main features of these markets, development trends and main drivers are identified. The peculiarities of consumer behav

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Bielialov, Taliat. "Risk Management of Startups of Innovative Products." Journal of Risk and Financial Management 15, no. 5 (2022): 202. http://dx.doi.org/10.3390/jrfm15050202.

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The activation of the startup movement is one of the fundamental preconditions for the transition from innovation to a startup ecosystem, the development of which is impossible without special innovation structures that help startups promote innovative products on the market. The purpose of this article is to modernize the process of promoting innovative products on the market in the form of startups, taking into account the trends of the innovative development of the modern economy. The following methods are used in the article: situational and design approaches; methods of simulation and str

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Tiara Adinata and Wasti Reviandani. "Analisa Strategi Pemasaran dalam Meningkatkan Penjualan Pupuk pada PT Polowijo Gosari Indonesia." JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan 4, no. 2 (2025): 366–78. https://doi.org/10.56910/jumbiwira.v4i2.2617.

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This study analyzes the marketing strategies employed by PT Polowijo Gosari Indonesia to increase fertilizer sales in a competitive agricultural market. The research aims to identify effective marketing approaches including segmentation, targeting, positioning, and the marketing mix elements (product, price, place, promotion) that influence sales performance. Using qualitative methods such as direct observation, interviews, and documentation, the study reveals that PT Polowijo Gosari has implemented comprehensive marketing strategies that successfully expand market reach and customer base. The

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Lu, Yite. "Promotion and Market Share in the Proton Pump Inhibitor Market:." Journal of Pharmaceutical Marketing & Management 17, no. 3/4 (2007): 39–59. http://dx.doi.org/10.1300/j058v17n03_04.

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Zarnuzi, Yudhi Ahmad. "Assessment of Health Promotion Based on “PHBS” Marketplace Indicators in Kediri Regency." Jurnal PROMKES 8, no. 1 (2020): 111. http://dx.doi.org/10.20473/jpk.v8.i1.2020.111-121.

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Background: Traditional markets are a place to fulfill basic daily needs with trading practices accompanied by direct interaction between sellers and buyers. Health promotion in public places needs to be carried out by providing facilities that can support healthy behavior for visitors. One of the effort is through the indicators of Clean and Healthy Behavior. Objective: This research aims to explore and seek appropriate recommendations so that it can be a reference in improving clean and healthy living in the traditional market environment. Method: The instruments used in this study were the

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Barisan, Luigino, Vasco Boatto, Luca Rossetto, and Luigi Salmaso. "The knowledge of Italian wines on export markets." British Food Journal 117, no. 1 (2015): 117–38. http://dx.doi.org/10.1108/bfj-07-2013-0192.

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Purpose – The European Union (EU) has strongly rearranged the management of EU wine policy by introducing actions for promoting wine in third countries. The purpose of this paper is to evaluate factors affecting the knowledge of Italian wines in foreign consumers, i.e., to what extend wine promotion actions can improve the consumer’s awareness or the reputation of Italian wines. As a consequence, these activities may increase the wine consumption as well as wine exports in emerging markets. Design/methodology/approach – Data have been collected through survey questionnaires where information a

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PRDIĆ, NEDELJKO, and SARA KOSTIĆ. "INTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION." Kultura polisa, no. 45 (July 3, 2021): 363–74. http://dx.doi.org/10.51738/kpolisa2021.18.2r.5.03.

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Bazaars are important topic in historical and also modern market approach, as one of the basic marketing channals for sale of agriculture products. Perception of bazaar markets in the future is not real without usage of integrated marketing communications in comuniaction with costumers. IMC enable for bazaars to make an efficient contact with consumers and other public, for the purpise of fullfiling busines aims of bazaars on market. Research results show that the efficiency of bussines is manifested in tactical integrated marketing communications. By experience method and methods of marketing

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LARINA, YAROSLAVA, VIRA FOMISHYNA, and OLENA SHAPORENKO. "MARKETING STRATEGIES FOR PROMOTION OF ORGANIC FOODSTUFFS ON FOREIGN MARKETS." Economic innovations 23, no. 3(80) (2021): 195–204. http://dx.doi.org/10.31520/ei.2021.23.3(80).195-204.

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Topicality. Marketing becomes a necessary and effective tool for doing business, the basis of enterprise management, which is strategically focused on achieving market success. However, domestic companies - participants in the market of organic products have not yet fully realized the need to implement modern principles and tools of marketing. Special attention needs to be paid to the strategic aspects of the operation of such enterprises, in particular, the development of marketing strategies for promotion in domestic and foreign markets. Commercial and communication effects will depend on th

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Zhang, Jie, and Michel Wedel. "The Effectiveness of Customized Promotions in Online and Offline Stores." Journal of Marketing Research 46, no. 2 (2009): 190–206. http://dx.doi.org/10.1509/jmkr.46.2.190.

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This study investigates the effectiveness of customized promotions at three levels of granularity (mass market, segment specific, and individual specific) in online and offline stores. The authors conduct an empirical examination of the profit potential of these customized promotion programs with a joint model of purchase incidence, choice, and quantity and through optimization procedures for approximately 300 conditions. They find that (1) optimization procedures lead to substantial profit improvements over the current practice for all types of promotions (customized and undifferentiated); (2

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Febrianto, Eko. "STRATEGI PROMOSI PERUMAHAN JAYA IMPERIAL PARK TANGERANG UNTUK MENARIK KONSUMEN BARU." DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah 11, no. 1 (2023): 1–15. http://dx.doi.org/10.33592/dk.v11i1.3331.

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This research examines the promotion strategy applied by PT Jaya Garden Polis in marketing Jaya Imperial Park housing to the public. Researcher is interested to raise the theme of this research because PT Jaya Garden Polis with its products Jaya Imperial Park which is a new product in the midst of competition in Regency area can survive in the marketing of housing products among property developers. It demonstrated by the intense promotion competition carried out by the developers through the use of various media campaigns both intensively and extensively and Jaya Imperial Park is present agai

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Anindita, Ayla-Kamila, Mehran Najmaei, and Olivier Fuchs. "The Effect of TikTok Live Streaming Shopping on Generation Y and Z Impulse Buying Behaviour: The Example of Indonesia." Asian Research Journal of Arts & Social Sciences 23, no. 7 (2025): 149–67. https://doi.org/10.9734/arjass/2025/v23i7734.

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Aim: Using social media as a marketing tool has given market players a new and interesting way to market their products and services not only in developed markets, but also in emerging ones. One of the important emerging markets for such companies is Indonesia, which has a large consuming market. As part of their marketing campaigns, suppliers used impulsive buying behaviour and other techniques to encourage customers to buy. Nevertheless, there are still some concerns and inconsistencies in literature regarding factors influencing impulsive buying in Indonesia for younger generations namely G

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Umar, M. J., and U. B. Abdulmutallib. "Sales Promotion as a Tool for Improving Customer-Based Brand Equity in Kano Metropolis." Kashere Journal of Education 3, no. 1 (2022): 182–86. http://dx.doi.org/10.4314/kje.v3i1.22.

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Managing and building strong brand is seen today as the main goal of every organization. Having a strong brand is significant important to every organization as it result in having greater customers, achieving competitive advantage and brand extension. However, marketing researchers have not address how strong brand (brand equity) may be managed, built and improved through sales promotions. The study investigated sales promotion as a tool for improving customer-based brand equity by business organizations within Kano metropolis. The paper is conceptual. Therefore, it concludes that sales promo

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Aggarwal, Sugandha, Anshu Gupta, Kannan Govindan, P. C. Jha, and Ieva Meidutė. "EFFECT OF REPEAT PURCHASE AND DYNAMIC MARKET SIZE ON DIFFUSION OF AN INNOVATIVE TECHNOLOGICAL CONSUMER PRODUCT IN A SEGMENTED MARKET." Technological and Economic Development of Economy 20, no. 1 (2014): 97–115. http://dx.doi.org/10.3846/20294913.2014.885914.

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This study develops diffusion models for technological consumer products under the marketing environment when a product is marketed in a segmented market and observes two distinctive promotional strategies of mass and differentiated promotion; an under explored study area. Mass promotion strategy creates a spectrum effect in market with an aim to create wider product awareness and influence the market size. Whereas the differentiated promotion strategy plays major role in external influence component in the respective segment and target for adoption by the current potential segment. Previous s

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Faizah, Salsabila, and Ria Edlina. "Aktivitas Promosi Wisata Kuliner Ikan Bilih Sebagai Makanan Khas Danau Singkarak Kabupaten Tanah Datar." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 1 (2024): 262–66. http://dx.doi.org/10.47233/jkomdis.v4i1.1602.

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The problem studied in this research is culinary tourism promotion activities for bilih fish as a typical food of Lake Singkarak in promoting and marketing bilih fish culinary tourism. Based on these problems, this research aims to describe the marketing promotion activities used by UMKMactors at the Tourism Department in carrying out promotional activities for the Ikan Bilih culinary tourism product. The research approach used is descriptive qualitative. The source of research data is the result of observations of the activities of the Tanah Datar Regency Tourism Office and UMKM actors at Lak

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Ivanova, N. I. "Entering the Russian Market: The Peculiarities for Foreign Companies." SHS Web of Conferences 62 (2019): 09005. http://dx.doi.org/10.1051/shsconf/20196209005.

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Entering a foreign market is always a challenge. This is especially true under the economic, political and cultural changes that are constantly taking place. Revealing the target markets' peculiarities is the initial phase of any entry and promotion strategy. The market of the largest country in the world − the Russian market − is of the greatest interest today. Its special traits descriptively summarized and examined in the paper may give a foreign company an advantage entering the market. The promotion strategies that to some extend meet the peculiarities of the Russian business environment

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Sahu, Dharmendra Kumar, and Dr Indu Santosh. "Study on” Distribution and Promotion of Amul Fresh Product” at Amul." International Scientific Journal of Engineering and Management 03, no. 12 (2024): 1–6. https://doi.org/10.55041/isjem02190.

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This internship report explores the distribution and promotion strategies of Amul Fresh Products, a leading Indian dairy brand. The report examines the company's extensive distribution network, including urban, semi-urban, and rural areas, and the role of distributors, retailers, and wholesalers in ensuring timely delivery and maintaining product freshness through an efficient cold chain system. The report also explores Amul's promotional strategies, including TV and print advertisements, digital campaigns, and in-store promotions. It emphasizes the use of traditional and digital media to enha

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Hofer, Katharina Maria. "International brand promotion standardization and performance." Management Research Review 38, no. 7 (2015): 685–702. http://dx.doi.org/10.1108/mrr-06-2013-0136.

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Purpose – This study aims to examine the impact of branding aspects on firm performance in several markets of Central and Eastern Europe (CEE). Specifically, the question of brand promotion standardization is the focus of attention. Design/methodology/approach – After literature review, a conceptual model suggests that the standardization of brand promotion, as well as a long-term brand vision provided by management, positively influences firm performance in the target market. Furthermore, the model considers the external environmental factors of media infrastructure and customer homogeneity.

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