Log in

Relevant bibliographies by topics / Market promotions

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers
Reports

Academic literature on the topic 'Market promotions'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Market promotions.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Market promotions"

1

John, Sara, Gabrielle Rivera, Sean Cash, Christina Economos, Eric Rimm, and Parke Wilde. "Digital Promotions Campaign Increases SNAP Participation at New England Farmers’ Markets: A Randomized Controlled Trial." Current Developments in Nutrition 5, Supplement_2 (2021): 141. http://dx.doi.org/10.1093/cdn/nzab035_049.

Full text

Abstract:

Abstract Objectives Greater number and increased frequency of farmers’ markets are an important strategy to improve community-level diet quality by increasing fruit and vegetable availability, yet fall short of addressing health disparities due to a predominantly affluent, white clientele. Introducing Supplemental Nutrition Assistance Program (SNAP) financial incentives at farmers’ markets increases patronage and sales amongst people with economic disadvantage, however SNAP participant incentive program awareness and farmers’ market sales remain low. This study examined whether a digital campa

APA, Harvard, Vancouver, ISO, and other styles

2

Selin, Selindion Tembesi, Mikke R. Marentek, Wingston Markus J. Londong, and Nancy Henrietta Jessamine Mandey. "Perancangan Promosi Produk Aphrodites.Core Melalui Aplikasi Shopee." JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi 14, no. 1 (2025): 446–53. https://doi.org/10.33319/jeko.v14i1.169.

Full text

Abstract:

The importance of designing appropriate and effective promotions for businesses so that businesses can be recognized and influence increased marketing and business actors can meet market share. Every business can develop its products and special markets by implementing appropriate promotion and marketing systems. The aim of this research is to design promotions for Aphrodites Core accessory products and add online platforms as promotional media. To achieve this goal, researchers used descriptive quantitative methods, through collecting observational data on the media used by business actors an

APA, Harvard, Vancouver, ISO, and other styles

3

Aigner, Andreas, Robert Wilken, and Sylvie Geisendorf. "The Effectiveness of Promotional Cues for Organic Products in the German Retail Market." Sustainability 11, no. 24 (2019): 6986. http://dx.doi.org/10.3390/su11246986.

Full text

Abstract:

The market for organic products is constantly growing, but successfully promoting them remains a controversial issue. Marketing research shows that organic products such as fruits and vegetables cannot be advertised effectively via monetary promotions (e.g., discounts); however, how promotional effectiveness is affected by other promotional actions (e.g., offering premiums instead of discounts) or the product type promoted (e.g., promoting hedonic products such as organic ice cream instead of utilitarian products) has not been empirically investigated to date. Through a study conducted with 48

APA, Harvard, Vancouver, ISO, and other styles

4

Zhang, Jie, and Michel Wedel. "The Effectiveness of Customized Promotions in Online and Offline Stores." Journal of Marketing Research 46, no. 2 (2009): 190–206. http://dx.doi.org/10.1509/jmkr.46.2.190.

Full text

Abstract:

This study investigates the effectiveness of customized promotions at three levels of granularity (mass market, segment specific, and individual specific) in online and offline stores. The authors conduct an empirical examination of the profit potential of these customized promotion programs with a joint model of purchase incidence, choice, and quantity and through optimization procedures for approximately 300 conditions. They find that (1) optimization procedures lead to substantial profit improvements over the current practice for all types of promotions (customized and undifferentiated); (2

APA, Harvard, Vancouver, ISO, and other styles

5

Glagoleva, L. E., N. P. Zatsepilina, E. N. Kovaleva, L. S. Zatsepilina, A. B. Sandberg, and M. E. Sekhniev. "Internet promotion of market services in the field of tourism and recreation." Lizing (Leasing), no. 5 (May 1, 2021): 16–21. http://dx.doi.org/10.33920/vne-03-2111-02.

Full text

Abstract:

The article reveals the possibilities of eff ective use of online promotion of market services in the fi eld of tourism and recreation. The ways of promoting a tourist product are considered. The most common methods for promoting a product by organizations in this industry include product promotion through creating their own page, electronic advertising, online promotions, direct mail, PR technologies, participation in international exhibitions and fairs on the Internet.

APA, Harvard, Vancouver, ISO, and other styles

6

Venkatesh, Gummadi, Mr G. Subbareddy, and Dr Venkata Rangaiah. "Promotional Activities At Dobro Toyota." Think India 22, no. 2 (2019): 47–54. http://dx.doi.org/10.26643/think-india.v22i2.7954.

Full text

Abstract:

This particular topic is chosen because every organization required promotion to promote their product and services. Sales promotions re playing a vital role in today's market. So it is important to know how far these promotional activities are creating brand awareness in the minds of the customer and influencing them to go for the products and services and also the need to increase the quality, creativity and utilization of technology in the distribution and sales promotions.

APA, Harvard, Vancouver, ISO, and other styles

7

Song, Qiurui. "Analysis of Contemporary College Students’ Preference for Online Promotion Activities — Youth Choice Under the Online Shopping Trend." Journal of Research in Social Science and Humanities 3, no. 7 (2024): 13–19. http://dx.doi.org/10.56397/jrssh.2024.07.03.

Full text

Abstract:

With e-commerce’s surge, online shopping is vital for college students. Market expansion fuels diverse promotions, shaping purchasing decisions. This paper explores student preferences to inform effective marketing. Research focuses on attitudes towards online promotions. 800 questionnaires analyzed preferences, impact on shopping, and non-participation reasons. Data mining compared online vs. traditional promotions. Pearson correlation linked promotions to shopping intent. K-means clustering segmented students for targeted marketing. Advanced models delved into promotion-behavior dynamics. Lo

APA, Harvard, Vancouver, ISO, and other styles

8

Abdul Rahman, Rosnani, Zainuddin Ibrahim, Mohd Ikhwan Mohd Marzuki, Nur Sarifah Hasan, Ahmad Syafiq Zulfadzli, and Zakiah Zainal. "Augmented Reality: The Future of Movie Promotion for Malaysian Youth Cinemagoers." International Journal of Creative Multimedia 4, no. 2 (2023): 56–87. http://dx.doi.org/10.33093/ijcm.2023.4.2.5.

Full text

Abstract:

Posters are great ways to promote movies. They visually show crucial components that stimulate excitement and interest in upcoming films. Nevertheless, using posters as movie promotional tools presents certain issues. Given the high volume of film releases annually, it can be challenging to differentiate oneself in a saturated market. Moreover, assessing their efficacy can pose a significant challenge. The movie advertising industry stands to benefit significantly from augmented reality's (AR) rapid development. It has the potential to generate interest in upcoming films by creating interactiv

APA, Harvard, Vancouver, ISO, and other styles

9

Dubey, Manish, Siddharth Saini, and Srishti Umekar. "STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET." International Journal of Engineering Technologies and Management Research 3, no. 11 (2020): 1–6. http://dx.doi.org/10.29121/ijetmr.v3.i11.2016.66.

Full text

Abstract:

The aim of this study are determining the impact of the most used tools of sales promotion in retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects are brand switching and customer loyalty. Consumer promotions should stimulate purchases, sustain brand-name recognition, and gain audience participation. Themes are underlying messages. Media should be selected. In this way include direct mail, newspapers, magazines, television, the personal sales force, and group meetings. The duration of a sales promotion is set. The feasibili

APA, Harvard, Vancouver, ISO, and other styles

10

Leonova, Julia G., and Nikolay M. Tciselskii. "TYPES OF PROMOTIONS IN MODERN TRADE ORGANIZATIONS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/3, no. 146 (2024): 31–40. http://dx.doi.org/10.36871/ek.up.p.r.2024.05.03.005.

Full text

Abstract:

The article highlights various types of promotions as a popular tool for marketing communications of trade organizations with customers in the modern consumer market. One of the important conditions for effective trading business in a volatile market environment is the flexible use of marketing technologies to influence consumers. The concentration of efforts on the most effective means of advertising and promotion in the long term ensures the strengthening of competitive positions and the growth of economic indicators of the functioning of a trade organization. Conducting promotions within th

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "Market promotions"

1

Fairburn, James Anthony. "Promotions, incentives and the market for corporate control." Thesis, University of Southampton, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.241164.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Poinas, François. "The Estimation of semi-structural dynamic models of the labor market : essays on schooling decisions, employment contracts and promotions." Thesis, Lyon 2, 2009. http://www.theses.fr/2009LYO22018/document.

Full text

Abstract:

This thesis contains three essays in microeconometrics and applied labor economics. In the first two essays, we estimate dynamic models of schooling choices and employment contract outcomes of the French population. The first essay focuses on the comparison between second-generation immigrants from Africa and their French-natives counterparts. We show that the gap in higher education attainments between those two sub-populations is mainly explained by parents' background and that schooling investment is the main determinant of the gap in permanent employment. The second essay investigates the

APA, Harvard, Vancouver, ISO, and other styles

3

Van, Selm Andre. "The role of consumer retail price promotions in the marketing strategies of manufacturers and retailers." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/52017.

Full text

Abstract:

Thesis (MBA)--Stellenbosch University, 2000.<br>ENGLISH ABSTRACT: Retail sales promotions are one of the most fundamental and high profile concepts of retail marketing. Everyday consumers are bombarded with various forms of information regarding sales promotions. Manufacturers and retailers go to great expense, up to 75% of the United States' marketing expenditures are spent on promotions (Lewison, 1994), but very little is done to measure the effectiveness of these promotional activities (Walters, 1991). Price promotions form an integral part of the marketing strategies of both manufa

APA, Harvard, Vancouver, ISO, and other styles

4

English, Rebecca Maree. "School choice in a new market context: A case study of The Shelbyville College." Thesis, Queensland University of Technology, 2005. https://eprints.qut.edu.au/16027/1/Rebecca_English_Thesis.pdf.

Full text

Abstract:

Since the 1990s in Australia, education policies have created an environment in which competition among schools has increased and parental choice of school has been encouraged. This has been coupled with practices of corporatisation, marketisation and performativity, which have led to the proliferation of a new type of independent school, which operate in the outer suburbs of large cities, target a specific niche market, and charge low cost fees. This study examines the reasons parents are making the choice to send their children to a new, non-government schools in preference to other a

APA, Harvard, Vancouver, ISO, and other styles

5

English, Rebecca Maree. "School choice in a new market context: A case study of The Shelbyville College." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16027/.

Full text

Abstract:

Since the 1990s in Australia, education policies have created an environment in which competition among schools has increased and parental choice of school has been encouraged. This has been coupled with practices of corporatisation, marketisation and performativity, which have led to the proliferation of a new type of independent school, which operate in the outer suburbs of large cities, target a specific niche market, and charge low cost fees. This study examines the reasons parents are making the choice to send their children to a new, non-government schools in preference to other alter

APA, Harvard, Vancouver, ISO, and other styles

6

Mendes, Armando B. "Modelação das elasticidades de quotas de mercado para produtos de grande consumo." Master's thesis, Instituto Superior Técnico, 1997. http://hdl.handle.net/10400.3/2162.

Full text

Abstract:

Dissertação de Mestrado em Investigação Operacional e Engenharia de Sistemas.<br>As vendas de produtos ao nível da loja são habitualmente modeladas utilizando dados agregados no tempo ou no número de produtos. A agregação permite alisar a série, evitando a interferência de fenómenos como roturas de "stock", frequentes em muitas lojas de grande dimensão. Nesta tese são desenvolvidos modelos de vendas causais a serem utilizados em dados com elevado nível de desagregação e permitindo a análise do comportamento dos diferentes produtos perante roturas, promoções ou alterações de preço. Utiliza-se u

APA, Harvard, Vancouver, ISO, and other styles

7

Richards, Johannes Douglas. "Promotion of a legal firm during recessionary times / Johannes Douglas Richards." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4471.

Full text

Abstract:

Nearly 80 years earlier, Henry Ford advised during the 1930 depression that: "A man who stops advertising to save money is like a man who stops a clock to save time". The purposes of this case study was to determine whether legal firms have taken cognisance of these wise words and have refrained from cutting back on expenses, and more particularly its promotional budget expenses during a down turning economy. It was discovered that, like nearly 80 years ago, costs today is still an important issue when considering and exploreing promotional opportunities. Small legal organisations have in gene

APA, Harvard, Vancouver, ISO, and other styles

8

Liu, Yau-Jr. "Marital-property scheme, marriage promotion and matching market equilibrium." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/5856.

Full text

Abstract:

Thesis (Ph. D.)--University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (March 5, 2007) Vita. Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

9

Holmes, Catherine Ann. "Healthy marketplaces : insights into policy, practice and potential for health promotion /." View thesis, 2003. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20031031.160623/index.html.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Ram, Padmini. "Promoting an affordable housing market : an institutional analysis." Thesis, University of Cambridge, 2015. https://www.repository.cam.ac.uk/handle/1810/260254.

Full text

Abstract:

Insufficient provision of housing for a fast growing urban population is leading to squatter settlements and slums. Some view this informal sector as a way of fulfilling the shelter needs of the urban population. The informal housing market, however, is not an acceptable solution, as the urban poor are paying a cost without security of tenure or any insurance for their investment, not to mention the unhygienic living conditions. In India efforts to stimulate a formal affordable housing market by privatising and deregulating housing markets and promoting private sector funding for housing and i

APA, Harvard, Vancouver, ISO, and other styles

More sources

Books on the topic "Market promotions"

1

Mathen, Nidhi. Online promotions: Exploring the emerging opportunity in Indian market. Indian Institute of Management, 2014.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Gibbons, Robert. Enriching a theory of wage and promotion dynamics inside firms. National Bureau of Economic Research, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Gibbons, Robert. A theory of wage and promotion dynamics in internal labor markets. National Bureau of Economic Research, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

DiPrete, Thomas Albert. The bureaucratic labor market: The case of the federal civil service. Plenum Press, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

McAlister, Leigh. The impact of price promotions on a brand's market share, sales pattern and profitability. Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1985.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

McAlister, Leigh. The impact of price promotions on a brand's market share, sales pattern and profitability. Marketing Science Institute, 1986.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Gilleran, Susan. Kids dine out: Attracting the family foodservice market with children's menus and pint-sized promotions. Wiley, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

V, Russell Dameon, ed. Music distribution: Selling music in the new entertainment market place : a complete guide to music distribution, music business, promotions and selling music. 2nd ed. [The Author], 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

DiPrete, ThomasA. The bureaucratic labor market: The case of the federal civil service. Plenum, 1989.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

Library of Congress. Congressional Research Service, ed. Market promotion program issues. Congressional Research Service, Library of Congress, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Book chapters on the topic "Market promotions"

1

Hu, Qingqing. "Price Promotions in Market." In Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-246-0_14.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Ma, Xinxin. "Political Party Affiliation and Managerial Promotions." In Labor Market Institutions in China. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-6156-2_10.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Ohashi, Isao, and Hisakazu Matsushige. "The Growth of the Firm and Promotions in the Japanese Seniority System." In Labour Market and Economic Performance. Palgrave Macmillan UK, 1994. http://dx.doi.org/10.1007/978-1-349-23612-1_5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Tassinari, Giorgio, and Demetrio Panarello. "The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)." In Proceedings e report. Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-461-8.20.

Full text

Abstract:

In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company’s success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with reference to tea-based beverages in Italy in the period November 2010 – October 2015. This analysis will be instrumental in establishing the effectiveness of marketing policies based on promotions or advertising. We estimate such a model on weekly data provided by IRI Infoscan and Nielsen, involving the top fiv

APA, Harvard, Vancouver, ISO, and other styles

5

Jensen, Thomas, Jeremy Kees, Scot Burton, and Elyria Kemp. "The Effect of Prices for Incidental Products in Web Page Promotions on Consumer Price Perceptions for an Unrealted Target Product." In Revolution in Marketing: Market Driving Changes. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11761-4_61.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Wang, Juntao, Wenhua Li, and Nozomu Mishima. "The Effects of Collection Promotions on Resource-Efficient Utilization and Resource Sustainability of Mobile Phone Market: A System Dynamics Approach." In Technologies and Eco-innovation towards Sustainability I. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-1181-9_11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Gedenk, Karen. "Measuring Sales Promotion Effectiveness." In Handbook of Market Research. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-05542-8_32-1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Gedenk, Karen. "Measuring Sales Promotion Effectiveness." In Handbook of Market Research. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-319-57413-4_32.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Rajagopal. "Promotion Strategies." In Sustainable Growth in Global Markets. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137525956_10.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Ugeux, Georges. "Promoting Fair Markets." In Wall Street’s Assault on Democracy. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-29094-7_27.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Market promotions"

1

Sihvonen, Ville, and Samuli Honkapuro. "The Role of Energy Storage in Promoting Sustainable Energy Transition in an Island Community." In 2024 20th International Conference on the European Energy Market (EEM). IEEE, 2024. http://dx.doi.org/10.1109/eem60825.2024.10608853.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Ediger, Volkan S., Mehmet Ali Küçüker, Istemi Berk, Ali İnan, and Fehmi Görkem Üçtuğ. "Energy Management in Organized Industrial Zones: Promoting the Green Energy Transition in Turkish Manufacturing Industry." In 2024 20th International Conference on the European Energy Market (EEM). IEEE, 2024. http://dx.doi.org/10.1109/eem60825.2024.10608940.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Andrei, Boyko, Panfilova Tatyana, Rukosueva Anastasiya, Glinscaya Anna, and Kurashkin Sergei. "Developing a Sustainable Strategy for Effective Product Promotion in Dynamic Market Conditions." In 2024 International Conference on Decision Aid Sciences and Applications (DASA). IEEE, 2024. https://doi.org/10.1109/dasa63652.2024.10836261.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Masuda, Hisashi, Kenta Ichii, and Yin Jou Huang. "International Comparison of the Personalization Effects of Information Provision in Tourism Video Promotions Utilizing Digital Avatar." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006414.

Full text

Abstract:

In the tourism industry, as the international tourism market expands, digital avatars that can be adjusted in terms of language and appearance to match the target audience are likely to be widely used in tourism video promotions. However, the persuasiveness of video marketing utilizing digital avatars has not been sufficiently examined. Therefore, this study sets the following research question: In tourism video promotions, how persuasive are digital avatars compared to real people, and what are the effects of personalization in information transmission? With a focus on inbound tourism, this s

APA, Harvard, Vancouver, ISO, and other styles

5

Azaryan, E. M., and O. V. Melentieva. "VIRTUAL MARKETS AND THE LEVEL OF THEIR DIGITAL CULTURE." In Science and Practice. Knowledge, Understanding. Wisdom: collection of articles I Foreign International Scientific Conference (Muvattupuzha (India), April 2025). Crossref, 2025. https://doi.org/10.37539/250410.2025.81.18.012.

Full text

Abstract:

Virtual markets are a tool for the development, testing and implementation of digital technologies, as they are a digital field for this, the basis for organizing the functioning of all business processes on the Internet. Generation Z is a modern generation that actively uses and applies digital technologies, actively uses all the advantages of the virtual market both for personal purposes and for solving business problems. The advantages of the development of virtual markets, the features of the development of digital culture in virtual markets are considered. At this stage of scientific rese

APA, Harvard, Vancouver, ISO, and other styles

6

Zhu, Kai, Qiaoni Shi, and Shrabastee Banerjee. "Platform Monetization and Unintended Consequences for Digital Cultural Markets: Evidence from a Two-sided Market for Book Promotions." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2023. http://dx.doi.org/10.24251/hicss.2023.430.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Shashkova, Nadezhda Sergeevna. "http://conferences.sseu.ru/lk_st.php?cnt=1&id_st=741&lang=ru&id_sect=30." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-309/312.

Full text

Abstract:

The article is devoted to the actualization of the use of neuromarketing tools in trade marketing. in modern conditions, the number of promotional sales is growing annually. Consumers are increasingly less likely to purchase goods without promotions and discounts. This trend is unfavorable for the market, as it greatly reduces the growth in turnover from products sold. To solve this problem, it is necessary to focus on the importance of applying the principles of neuromarketing in the activities of companies

APA, Harvard, Vancouver, ISO, and other styles

8

Burbulea, Rodica, and Svetlana Gangan. "Directions and measures for the promotion of agrifood products from the Republic of Moldova on the European union market." In The 5th Economic International Conference “Competitiveness and sustainable development“. Technical University of Moldova, 2023. http://dx.doi.org/10.52326/csd2023.32.

Full text

Abstract:

Promoting agri-food products on foreign markets holds significant importance for economic development, the competitiveness of the agricultural and agri-food sector, and national income growth. It contributes to market diversification and product quality improvement, benefiting both producers and national economies. Here are some of these benefits: increased producer income, market diversification, enhanced competitiveness, job creation, and the promotion of sustainable development. It is crucial that the promotion of agri-food products on foreign markets be managed responsibly and sustainably,

APA, Harvard, Vancouver, ISO, and other styles

9

Yahya, Sulaiman, and Shaizatulaqma Kamalul Ariffin. "INFLUENCING FACTORS OF 7PS ON CONSUMER PURCHASE INTENTION OF HALAL TOURISM IN KANO-NIGERIA." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.043.

Full text

Abstract:

Halal Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes in accordance with Islamic injunctions. Nigeria has a Muslim population of more than 100 million which makes it an ideal halal marketplace worth trillions of US dollars. As the halal movement gains traction, the global industry has set its sights on Nigeria’s growing demand for shariah-compliant goods and services. The purpose of this paper is to examine the marketing mix strategy for halal tourism

APA, Harvard, Vancouver, ISO, and other styles

10

Negoiță, Olga. "Utilizarea metodei PEST(LE) în promovarea produselor pe piețele externe." In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v3.13.

Full text

Abstract:

This paper aims to determine what PEST(LE) analysis is and how it influences a company's business environment in the process of promoting products in a foreign market. The internationalisation of a company's business involves a very complex decision-making process. The starting point is the choice of markets that offer opportunities to analyse the external environment. We have used the PEST(LE) method to highlight a number of factors that can influence the promotion of products in a new market, which is very important when a company wants to launch its products in a new market. The objective o

APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Market promotions"

1

Tayo, Teniola. Coordinating investment promotion under the AfCFTA. APRI - Africa Policy Research Private Institute gUG (haftungsbeschränkt)., 2023. http://dx.doi.org/10.59184/sa.024.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Bastiani, Spencer, Lisa Dickmanns, Thomas Giebe, and Oliver Gürtler. Household specialization and competition for promotion. Institutionen för nationalekonomi och statistik, Linnéuniversitetet, 2024. http://dx.doi.org/10.15626/ns.wp.2024.05.

Full text

Abstract:

We study how the presence of promotion competition in the labor market affects household specialization patterns. By embedding a promotion tournament model in a household setting, we show that specialization can emerge as a consequence of competitive work incentives. This specialization outcome, in which only one spouse invests heavily in his or her career, can be welfare superior to a situation in which both spouses invest equally in their careers. The reason is that household specialization reduces the intensity of competitionand provides households with consumption smoothing. The specializa

APA, Harvard, Vancouver, ISO, and other styles

3

Hitsch, Günter, Ali Hortaçsu, and Xiliang Lin. Prices and Promotions in U.S. Retail Markets: Evidence from Big Data. National Bureau of Economic Research, 2019. http://dx.doi.org/10.3386/w26306.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Wenner, Mark D., and Sheirin Iravantchi. Microinsurance in Brazil, Colombia, Mexico, and Peru. Inter-American Development Bank, 2012. http://dx.doi.org/10.18235/0009038.

Full text

Abstract:

The microinsurance market in Latin America is still in its embryonic phase. The purpose of this technical note is to better inform donors, national governments, and insurance companies interested in promoting financial inclusion about how they can accelerate the development of microinsurance markets. Four countries -Brazil, Colombia, Mexico, and Peru- are reviewed to glean lessons learned about paths taken to develop these markets and the interaction of key stakeholders.

APA, Harvard, Vancouver, ISO, and other styles

5

Kochar, Anjini, Stuti Tripathi, Francis Rathinam, Pooja Sengupta, and Priyanka Dubey. Promoting women’s groups for facilitating market linkages in Bihar, India. International Initiative for Impact Evaluation (3ie), 2021. http://dx.doi.org/10.23846/wp0049.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Tamayo, Gonzalo, Gonzalo Ruiz, Diego Díaz, and Raúl García. Natural Gas Market Rigidities and the Promotion of NC-RER in Peru. Inter-American Development Bank, 2020. http://dx.doi.org/10.18235/0002690.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Volpe Martincus, Christian, and Jerónimo Carballo. Entering New Country and Product Markets: Does Export Promotion Help? Inter-American Development Bank, 2010. http://dx.doi.org/10.18235/0011215.

Full text

Abstract:

Entering new export markets is primarily a discrete choice. Even though several empirical papers have used modeling strategies consistent with this fact, no study has examined the effects of public policies aimed at affecting this decision within this setting. In this paper we assess the impact of trade promotion activities on export outcomes using trade support and highly disaggregated export data for the whole population of exporters of a small developing country, Uruguay, over the period 2000-2007 to estimate a binary outcome model which allows for unobserved heterogeneity. We find that tra

APA, Harvard, Vancouver, ISO, and other styles

8

Gibbons, Robert, and Michael Waldman. A Theory of Wage and Promotion Dynamics in Internal Labor Markets. National Bureau of Economic Research, 1998. http://dx.doi.org/10.3386/w6454.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

David, Guy, and Sara Markowitz. Side Effects of Competition: the Role of Advertising and Promotion in Pharmaceutical Markets. National Bureau of Economic Research, 2011. http://dx.doi.org/10.3386/w17162.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Hopenhayn, Hugo A. Labor Market Policies and Employment Duration: The Effects of Labor Market Reform in Argentina. Inter-American Development Bank, 2001. http://dx.doi.org/10.18235/0011244.

Full text

Abstract:

Over the last few years, the debate on labor market reform has been at the center of economic policy debate in Argentina. One of the major targets of the attack on labor market regulation has been high dismissal costs. Attempts to reduce dismissal costs for all existing jobs have faced strong opposition. As a compromise, and to stimulate job creation, employment promotion contracts for new jobs were introduced in 1995. These contracts are limited to a fixed term ranging from three months to two years. There is a growing concern about the volatility of these temporary jobs, referred to as junk

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!