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Journal articles on the topic 'Market promotions'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

John, Sara, Gabrielle Rivera, Sean Cash, Christina Economos, Eric Rimm, and Parke Wilde. "Digital Promotions Campaign Increases SNAP Participation at New England Farmers’ Markets: A Randomized Controlled Trial." Current Developments in Nutrition 5, Supplement_2 (2021): 141. http://dx.doi.org/10.1093/cdn/nzab035_049.

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Abstract Objectives Greater number and increased frequency of farmers’ markets are an important strategy to improve community-level diet quality by increasing fruit and vegetable availability, yet fall short of addressing health disparities due to a predominantly affluent, white clientele. Introducing Supplemental Nutrition Assistance Program (SNAP) financial incentives at farmers’ markets increases patronage and sales amongst people with economic disadvantage, however SNAP participant incentive program awareness and farmers’ market sales remain low. This study examined whether a digital campa

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Selin, Selindion Tembesi, Mikke R. Marentek, Wingston Markus J. Londong, and Nancy Henrietta Jessamine Mandey. "Perancangan Promosi Produk Aphrodites.Core Melalui Aplikasi Shopee." JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi 14, no. 1 (2025): 446–53. https://doi.org/10.33319/jeko.v14i1.169.

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The importance of designing appropriate and effective promotions for businesses so that businesses can be recognized and influence increased marketing and business actors can meet market share. Every business can develop its products and special markets by implementing appropriate promotion and marketing systems. The aim of this research is to design promotions for Aphrodites Core accessory products and add online platforms as promotional media. To achieve this goal, researchers used descriptive quantitative methods, through collecting observational data on the media used by business actors an

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Aigner, Andreas, Robert Wilken, and Sylvie Geisendorf. "The Effectiveness of Promotional Cues for Organic Products in the German Retail Market." Sustainability 11, no. 24 (2019): 6986. http://dx.doi.org/10.3390/su11246986.

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The market for organic products is constantly growing, but successfully promoting them remains a controversial issue. Marketing research shows that organic products such as fruits and vegetables cannot be advertised effectively via monetary promotions (e.g., discounts); however, how promotional effectiveness is affected by other promotional actions (e.g., offering premiums instead of discounts) or the product type promoted (e.g., promoting hedonic products such as organic ice cream instead of utilitarian products) has not been empirically investigated to date. Through a study conducted with 48

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Zhang, Jie, and Michel Wedel. "The Effectiveness of Customized Promotions in Online and Offline Stores." Journal of Marketing Research 46, no. 2 (2009): 190–206. http://dx.doi.org/10.1509/jmkr.46.2.190.

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This study investigates the effectiveness of customized promotions at three levels of granularity (mass market, segment specific, and individual specific) in online and offline stores. The authors conduct an empirical examination of the profit potential of these customized promotion programs with a joint model of purchase incidence, choice, and quantity and through optimization procedures for approximately 300 conditions. They find that (1) optimization procedures lead to substantial profit improvements over the current practice for all types of promotions (customized and undifferentiated); (2

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Glagoleva, L. E., N. P. Zatsepilina, E. N. Kovaleva, L. S. Zatsepilina, A. B. Sandberg, and M. E. Sekhniev. "Internet promotion of market services in the field of tourism and recreation." Lizing (Leasing), no. 5 (May 1, 2021): 16–21. http://dx.doi.org/10.33920/vne-03-2111-02.

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The article reveals the possibilities of eff ective use of online promotion of market services in the fi eld of tourism and recreation. The ways of promoting a tourist product are considered. The most common methods for promoting a product by organizations in this industry include product promotion through creating their own page, electronic advertising, online promotions, direct mail, PR technologies, participation in international exhibitions and fairs on the Internet.

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Venkatesh, Gummadi, Mr G. Subbareddy, and Dr Venkata Rangaiah. "Promotional Activities At Dobro Toyota." Think India 22, no. 2 (2019): 47–54. http://dx.doi.org/10.26643/think-india.v22i2.7954.

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This particular topic is chosen because every organization required promotion to promote their product and services. Sales promotions re playing a vital role in today's market. So it is important to know how far these promotional activities are creating brand awareness in the minds of the customer and influencing them to go for the products and services and also the need to increase the quality, creativity and utilization of technology in the distribution and sales promotions.

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Song, Qiurui. "Analysis of Contemporary College Students’ Preference for Online Promotion Activities — Youth Choice Under the Online Shopping Trend." Journal of Research in Social Science and Humanities 3, no. 7 (2024): 13–19. http://dx.doi.org/10.56397/jrssh.2024.07.03.

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With e-commerce’s surge, online shopping is vital for college students. Market expansion fuels diverse promotions, shaping purchasing decisions. This paper explores student preferences to inform effective marketing. Research focuses on attitudes towards online promotions. 800 questionnaires analyzed preferences, impact on shopping, and non-participation reasons. Data mining compared online vs. traditional promotions. Pearson correlation linked promotions to shopping intent. K-means clustering segmented students for targeted marketing. Advanced models delved into promotion-behavior dynamics. Lo

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Abdul Rahman, Rosnani, Zainuddin Ibrahim, Mohd Ikhwan Mohd Marzuki, Nur Sarifah Hasan, Ahmad Syafiq Zulfadzli, and Zakiah Zainal. "Augmented Reality: The Future of Movie Promotion for Malaysian Youth Cinemagoers." International Journal of Creative Multimedia 4, no. 2 (2023): 56–87. http://dx.doi.org/10.33093/ijcm.2023.4.2.5.

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Posters are great ways to promote movies. They visually show crucial components that stimulate excitement and interest in upcoming films. Nevertheless, using posters as movie promotional tools presents certain issues. Given the high volume of film releases annually, it can be challenging to differentiate oneself in a saturated market. Moreover, assessing their efficacy can pose a significant challenge. The movie advertising industry stands to benefit significantly from augmented reality's (AR) rapid development. It has the potential to generate interest in upcoming films by creating interactiv

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Dubey, Manish, Siddharth Saini, and Srishti Umekar. "STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET." International Journal of Engineering Technologies and Management Research 3, no. 11 (2020): 1–6. http://dx.doi.org/10.29121/ijetmr.v3.i11.2016.66.

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The aim of this study are determining the impact of the most used tools of sales promotion in retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects are brand switching and customer loyalty. Consumer promotions should stimulate purchases, sustain brand-name recognition, and gain audience participation. Themes are underlying messages. Media should be selected. In this way include direct mail, newspapers, magazines, television, the personal sales force, and group meetings. The duration of a sales promotion is set. The feasibili

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Leonova, Julia G., and Nikolay M. Tciselskii. "TYPES OF PROMOTIONS IN MODERN TRADE ORGANIZATIONS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/3, no. 146 (2024): 31–40. http://dx.doi.org/10.36871/ek.up.p.r.2024.05.03.005.

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The article highlights various types of promotions as a popular tool for marketing communications of trade organizations with customers in the modern consumer market. One of the important conditions for effective trading business in a volatile market environment is the flexible use of marketing technologies to influence consumers. The concentration of efforts on the most effective means of advertising and promotion in the long term ensures the strengthening of competitive positions and the growth of economic indicators of the functioning of a trade organization. Conducting promotions within th

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Zheng, Jiayi, Xuanying Chen, and Zhuoran Hu. "Research on the Localization Digital Marketing Strategy of McDonald's in Chinese Market." Advances in Economics, Management and Political Sciences 189, no. 1 (2025): 142–51. https://doi.org/10.54254/2754-1169/2025.bl23798.

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In the current digital era, the fast food industry in China has achieved remarkable development, and marketing strategies are crucial for the success of brands. McDonald's, as a global fast food giant, this research aims to explore the strategic mechanism and impact of McDonald's localization digital marketing in China through a comprehensive analysis. This research focuses on investigating the influence of factors such as price, advertising promotion forms, and joint promotions on its marketing effectiveness. The research adopts the method of random sampling to distribute online questionnaire

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A. "Trade Promotions and Suppliers' Market Power." American Journal of Economics and Business Administration 3, no. 3 (2011): 460–72. http://dx.doi.org/10.3844/ajebasp.2011.460.472.

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Seock, Yoo‐Kyoung, and Lauren R. Bailey. "Fashion promotions in the Hispanic market." International Journal of Retail & Distribution Management 37, no. 2 (2009): 161–81. http://dx.doi.org/10.1108/09590550910934290.

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Joseph, Joshy, and Bharadhwaj Sivakumaran. "Consumer Promotions in the Indian Market." Journal of International Consumer Marketing 23, no. 2 (2011): 151–65. http://dx.doi.org/10.1080/08961530.2011.543056.

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Bondarenko, Valerii, and Bogdana Vyshnivska. "PROMOTIONAL MARKETING AS A METHOD OF INCREASING SALES." Three Seas Economic Journal 4, no. 2 (2023): 21–28. http://dx.doi.org/10.30525/2661-5150/2023-2-3.

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This article examines the importance of promotional marketing in modern business. An analysis of scientific research and publications on the subject of promotions and their impact on business success has been carried out. The main types of promotions and their characteristics of use in business are considered. The key elements of the promotional marketing strategy and their influence on the effectiveness of the promotional campaign were studied. The research methodology consisted of the analysis of scientific literature and publications on the topic of promotional marketing in business, as wel

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Hermanses, Bintang, and Widyarso Roswinanto. "Optimalisasi Strategi Promosi Digital di Era Digitalisasi: Sebuah Kajian Komprehensif pada PT Glamourix AFA Indonesia Skincare 2022-2023." Journal of Emerging Business Management and Entrepreneurship Studies 3, no. 2 (2023): 119–34. http://dx.doi.org/10.34149/jebmes.v3i2.137.

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In the digitalization era, digital promotions are crucial for companies, including the skincare industry, such as designing digital promotion programs at PT. Glamourix AFA Indonesia Skincare 2022-2023. The method used in this research is descriptive-qualitative and field research by conducting literature studies, interviews, and observations. The research results show that PT. Glamourix AFA Indonesia needs to develop a digital promotional program design to achieve product sales targets. Promotion of skincare products is carried out by creating blog content, videos, and social media activities

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WB Raharjo, Ari, and Tety Elida. "Market Metamorphosis: Decoding The Marketing Mix Landscape in The Traditional Market of Cisalak, Depok, Indonesia, Amid The E-Commerce Epoch." Jurnal Ilmiah Manajemen dan Bisnis 10, no. 2 (2024): 186. http://dx.doi.org/10.22441/jimb.v10i2.24870.

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The rapid development of e-commerce and the Covid-19 pandemic have led consumers to adopt new shopping habits from home. This situation initially resulted in the closure of offline stores and traditional markets. Currently, some offline stores have begun to reopen, and traditional markets have played a role in the local economy. Amid the current rapid development of e-commerce and the changing consumer behavior, the phenomenon of traditional markets that continue to thrive is intriguing to investigate. The aim of this research is to understand the perceptions of consumers in Cisalak Market, De

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Chung, Jaekwon. "Effect of Quality Uncertainty, Regulatory Focus, and Promotional Strategies on Perceived Savings for Sustainable Marketing." Sustainability 12, no. 14 (2020): 5653. http://dx.doi.org/10.3390/su12145653.

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Quality uncertainty is one of the major challenges for new products entering a market. Companies launching new products may consider price-related promotions to stimulate consumer purchases. Prior studies have investigated the impacts of quality uncertainty and price-related promotions on consumer behavior. However, studies that consider quality uncertainty and price-related promotions on consumers’ perceived savings based on regulatory focus are rare. Therefore, this study aims at investigating the impacts of price-related promotions (price discount and value-added promotion), quality uncerta

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Vigna, Joselita Pancine, and Emerson Wagner Mainardes. "Sales promotion and the purchasing behavior of food consumers." Revista Brasileira de Marketing 18, no. 3 (2019): 101–26. http://dx.doi.org/10.5585/remark.v18i3.16368.

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Purpose: This study aims to identify the types of sales promotion that affect the consumer’s purchasing behavior.Design/Methodology/Approach: We conducted a survey with a sample of 235 people who reported having made food purchases due to promotional stimulus. Relationships between variables were analyzed using descriptive statistics and a multiple linear regression model.Originality/Value: This study seeks to understand the influence of sales promotions on consumer purchasing behavior in an emerging market. Past research has explored such behavior in mature markets. We opted to broaden discus

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Damayanti, Resvindira. "UPAYA MENINGKATKAN KESADARAN PUBLIK MELALUI DIFFUSI PROMOSI CERUTU JEMBER DI PT TARUTAMA NUSANTARA." MEDIAKOM 6, no. 02 (2024): 229–47. http://dx.doi.org/10.32528/mediakom.v6i02.1922.

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This research aims to identify and analyze the efforts made to increase public awareness through the diffusion of Jember cigar promotion at PT Tarutama Nusantara. With increasing competition in the cigar market, it is important to understand how promotions can be an effective tool in increasing public awareness of cigars in Jember Regency. The rationale for this research is based on the diffusion of innovation theory and marketing communication theory, which emphasizes the importance of effective communication in influencing consumer perceptions and behavior. The methodology used is a qualitat

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Tiara Adinata and Wasti Reviandani. "Analisa Strategi Pemasaran dalam Meningkatkan Penjualan Pupuk pada PT Polowijo Gosari Indonesia." JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan 4, no. 2 (2025): 366–78. https://doi.org/10.56910/jumbiwira.v4i2.2617.

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This study analyzes the marketing strategies employed by PT Polowijo Gosari Indonesia to increase fertilizer sales in a competitive agricultural market. The research aims to identify effective marketing approaches including segmentation, targeting, positioning, and the marketing mix elements (product, price, place, promotion) that influence sales performance. Using qualitative methods such as direct observation, interviews, and documentation, the study reveals that PT Polowijo Gosari has implemented comprehensive marketing strategies that successfully expand market reach and customer base. The

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Li, Pei Qin. "How Channel Promotions and Brand Promotions Work on Dual Markets Competition Together Based on a Weakest Traditionally Retailer: From a Three-Dimensional Simulation Analysis Perspective." Advanced Materials Research 524-527 (May 2012): 3631–36. http://dx.doi.org/10.4028/www.scientific.net/amr.524-527.3631.

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Channel promotions compete against brand promotions among two manufacturers and one traditional retailer in e-commerce age. Being a leader the first strong manufacturer is not only the weakest traditional retailer’s supplier but also a competitor to the second weaker manufacturer in the internet at the same time. The paper focuses on three supply chain partners’ dynamic games in dual channels and finds out their optimal promotion competition decisions. By three-dimensional simulation analysis it reveals some objective laws of management decisions, such as limits of the traditional retailer’s l

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Abratt, R., N. Chorn, and B. I. C. Van Der Westhuizen. "Promotion mix practices of market leaders: A cross-sector analysis." South African Journal of Business Management 17, no. 1 (1986): 24–30. http://dx.doi.org/10.4102/sajbm.v17i1.1030.

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Models which describe promotions practice in various situations have tended to be widely accepted without much attempt at empirical validation. Many approaches rely on the popular dichotomy which separates 'consumer' and 'industrial' marketing. It is argued that this separation is not entirely justified as far as the promotional activities of advertising and selling are concerned, and that the traditional models do not adequately describe promotions strategy in South African companies. The objective of this article is to review some of these approaches and to compare them with current findings

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Putri, Raisa Adila. "Analysis of Distribution Channels and Promotional Mix at PT Varia Usaha Fabrikasi." Indonesian Vocational Research Journal 4, no. 1 (2024): 1. https://doi.org/10.30587/ivrj.v4i1.8794.

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Distribution channels are all marketing channels or intermediaries through which goods and services (including transportation and storage) go from producers to industrial users and consumers. Companies must be good at selling products. Companies must be able to see market opportunities to sell their products not only in domestic or local markets, but also internationally. Promotion Mix is a tool formed from a combination of advertising tools used by a company. In general, these promotional tools are related to each other, not separated, because they complement each other. Promotional mix or

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Neslin, Scott A. "A Market Response Model for Coupon Promotions." Marketing Science 9, no. 2 (1990): 125–45. http://dx.doi.org/10.1287/mksc.9.2.125.

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Syaputra, Aldi, Novi Mubyarto, and Hareastoma Hareastoma. "Strategi Pemasaran yang Digunakan di Minimarket Gea Mart di Kelurahan Sungai Rengas Kecamatan Maro Sebo Ulu." ARZUSIN 4, no. 5 (2024): 944–57. http://dx.doi.org/10.58578/arzusin.v4i5.3828.

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This research discusses the marketing strategies used at the Geamart mini market in Simp Village. Rengas River District. Maro Sebo Ulu District. Batanghari, the aim of this research is to focus more on marketing so that consumers know about what the Geamart Mini Market offers. The type of research used is qualitative descriptive research. Data collection techniques using interview guidelines, observation sheets and documentation whose validity has been tested. The research subject is the owner of the Gea Mart mini market. Based on the results of research conducted by researchers at the Gea Mar

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Mauligita, Syahnaz Zun Nur’ain, and Nila Armeilia Windasari. "Brand strategies development through sales promotion and endorsement of Small and Medium Enterprises (SME) in West Java Indonesia." Research, Society and Development 10, no. 8 (2021): e13410817143. http://dx.doi.org/10.33448/rsd-v10i8.17143.

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Not all business in the market get customer attentions as they deserve, especially for Small Medium Enterprise (SME). It sparks fierce competition between SME to stand out from rivals in the market. Sales promotion is known as one of the most effective method which influence sales volume, especially for SME’s market. The second strategy is having endorsement from a third-party. Previous studies have identified impact of monetary promotion through online and in-store strategy to build strong brand identity without, and so as endorsement. However, there is still inadequate understanding of brand

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Astuti, Marni, Yasrin Zabidi, Bagus Wahyu Utomo, Uyuunul Mauidzoh, Gunawan Gunawan, and Riani Nurdin. "Pendampingan Usaha Mikro Kecil Menengah Desa Borobudur Dalam Pemasaran Digital Untuk Meningkatkan Perekonomian." Journal of Approriate Technology for Community Services 5, no. 2 (2024): 161–68. http://dx.doi.org/10.20885/jattec.vol5.iss2.art7.

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The UKM in Borobudur village are diverse, such as food, snacks, brown sugar, leather, etc. The products produced by these UKM are marketed locally through traditional markets, stalls, and kiosks located around Borobudur village. The problem is that the turnover generated by UKM is relatively small because the target market is still local. This is because the marketing strategy used is classified as classic. Market expansion can be done by implementing digital marketing. The increasing use of social media currently opens up great opportunities for business people to carry out promotions. Promot

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Astuti, Putu Ayu Swandewi, Ni Made Dian Kurniasari, Ketut Hari Mulyawan, Susy K. Sebayang, and Becky Freeman. "From glass boxes to social media engagement: an audit of tobacco retail marketing in Indonesia." Tobacco Control 28, e2 (2019): e133-e140. http://dx.doi.org/10.1136/tobaccocontrol-2018-054833.

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ObjectiveTo assess tobacco promotion intensity, retailer behaviours and tobacco company efforts to link retailer marketing to online channels.MethodsWe completed an audit of tobacco advertisements and promotions at 1000 randomly selected cigarette retailers in Denpasar, Bali, Indonesia that included an observation checklist, digital photos and structured interviews with retailers. We then calculated the tobacco promotion index for each retailer and made comparisons based on store types. Next, we conducted a photo analysis from 100 randomly selected retailers to explore links to online channels

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Susilowati, Isnurrini Hidayat. "Bauran Promosi Sebagai Media Komunikasi Pasca Pandemi Covid 19 pada Syuger Café." Jurnal Perspektif 21, no. 1 (2023): 69–78. http://dx.doi.org/10.31294/jp.v21i1.15496.

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The pandemic of Covid 19 occurred since 2020 has caused many sectors affected, such as the culinary sector, its market not only in beverage products but also foods which are currently mostly vintage. The concept chosen by millennials whose hobby of looking for aesthetic photo locations. To be able to maintain and develop a culinary business, a marketing strategy is needed, especially proper promotion after the pandemic of Covid 19. Syuger Café is able to compete in carrying out the promotion mix. The purpose of this study is to determine the marketing mix strategies of Syuger Café. This study

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Nurhayati, Nurhayati, Derita Silitonga, and Budiman Purba. "THE EFFECT OF ADVERTISING AND SALES PROMOTION ON CONSUMER PURCHASE DECISIONS ON TIKTOK SHOP." Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis 4, no. 3 (2023): 98–103. http://dx.doi.org/10.46576/ijsseh.v4i3.3732.

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ABSTRACTThis research aims to identify Sales promotions are a form of direct promotion that offers customers additional incentives or value for a product. Sales promotions encompass a wide range of tools, primarily those designed to encourage a faster or stronger market response. One of the best ways to communicate with customers is through promotions. And one of the ways most often used by marketing to introduce goods to customers is advertising. Researchers used Slovin's idea as a sampling technique. Current advertising is positive but not significant to purchasing decisions. This may be due

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Saurabh, Kumar. "Impact of Brand Promotion on Market Performance: Hindustan Unilever Limited (HUL)." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50484.

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Abstract This research examines the relationship between brand promotion strategies and market performance, using Hindustan Unilever Limited (HUL) as a case study. In the fast- evolving FMCG sector, brand promotion has emerged as a critical lever for competitive advantage. Adopting a mixed-methods research design, the study integrates quantitative data from consumer surveys with qualitative insights drawn from secondary sources such as company reports and industry publications. The primary promotional tactics that are the subject of the analysis include influencer engagement, digital marketing

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Jain, Ms Disha, Mrs Neelam Maske, and Ms Sana Khan. "Market Research for Digital Promotions & Sales for EDTech Industry." MET MANAGEMENT REVIEW 08, no. 01 (2020): 43–49. http://dx.doi.org/10.34047/mmr.2020.8107.

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Market research is the process of gathering, analyzing, and interpreting information about a market, product, or service, in order to make informed business decisions. In the edtech (education technology) industry, market research can be particularly important for developing digital promotions and sales strategies. Digital promotions refer to marketing efforts that use the internet, social media, and other online platforms to reach and engage with customers. These promotions can be particularly effective in the edtech industry, as they allow companies to target specific demographics and reach

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Alawiyah, Tsamrotul, and Endang Wahyu Pudjiastutik. "Studi Komparasi Bauran Pemasaran Pasar Tradisional dan Pasar Modern di Kecamatan Ambulu." Kubis 3, no. 1 (2023): 64–77. http://dx.doi.org/10.56013/kub.v3i01.1810.

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The ever-increasing developments in both the economic and technological sectors, require business people to continue to innovate in order to maintain their position, including business players in traditional markets. The purpose of this study is to find out how the traditional market marketing strategy and also to compare the marketing mix strategy between traditional markets and modern markets. In this study using a qualitative method with purposive sampling. Research results: 1) Traditional market marketing strategies for products sold are still partially sold with the latest models. Prices

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Bruce, Norris, Preyas S. Desai, and Richard Staelin. "The Better They are, the more They Give: Trade Promotions of Consumer Durables." Journal of Marketing Research 42, no. 1 (2005): 54–66. http://dx.doi.org/10.1509/jmkr.42.1.54.56886.

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The authors study trade promotions for durable goods, such as automobiles, for which manufacturers provide special incentives to dealers for exceeding specific sales targets. They develop a theoretical model of consumer, retailer, and manufacturer behavior based on observations about key aspects of the automobile market. The analysis provides important insights about the intertemporal effects of trade promotions and the effect of product durability on the promotion strategies of manufacturers. For example, manufacturers of more durable products benefit more from running trade promotions and gi

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Deshinta, Hana, and Ama Suyanto. "Efektifitas Promosi Online Pada E-Commerce Di Indonesia." Jurnal Ilmiah Manajemen Kesatuan 8, no. 1 (2020): 9–18. http://dx.doi.org/10.37641/jimkes.v8i1.306.

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By the development of era, there's increasing someone's mindset to create an innovation, which one is the promotion is right on the target. Nowadays, performer of e-commerce apply some promotion to get the market. e-commerce's competing eachother to create an inovation by promotion, for maintain the market and increase the users. There is various kinds of online promotions available on today, but the effectiveness of online promotions is not yet known to be applied by e-commerce. The purpose of this study is to determine the effectiveness of online promotions. The research uses the EPIC

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DeVaro, Jed, Suman Ghosh, and Cindy Zoghi. "Job Characteristics and Labor Market Discrimination in Promotions." Industrial Relations: A Journal of Economy and Society 57, no. 3 (2018): 389–434. http://dx.doi.org/10.1111/irel.12211.

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Gómez, Miguel I., and Vithala R. Rao. "Market power and trade promotions in US supermarkets." British Food Journal 111, no. 8 (2009): 866–77. http://dx.doi.org/10.1108/00070700910980973.

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Parsons, Andrew G., and Paul W. Ballantine. "Market dominance, promotions, and shopping mall group performance." International Journal of Retail & Distribution Management 32, no. 10 (2004): 458–63. http://dx.doi.org/10.1108/09590550410558590.

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Pfeifer, Christian. "Determinants of Promotions in an Internal Labour Market." Schmalenbach Business Review 62, no. 4 (2010): 342–58. http://dx.doi.org/10.1007/bf03396810.

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Sahu, Dharmendra Kumar, and Dr Indu Santosh. "Study on” Distribution and Promotion of Amul Fresh Product” at Amul." International Scientific Journal of Engineering and Management 03, no. 12 (2024): 1–6. https://doi.org/10.55041/isjem02190.

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This internship report explores the distribution and promotion strategies of Amul Fresh Products, a leading Indian dairy brand. The report examines the company's extensive distribution network, including urban, semi-urban, and rural areas, and the role of distributors, retailers, and wholesalers in ensuring timely delivery and maintaining product freshness through an efficient cold chain system. The report also explores Amul's promotional strategies, including TV and print advertisements, digital campaigns, and in-store promotions. It emphasizes the use of traditional and digital media to enha

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Yohanes, Kris Yehuda, and Megawati Megawati. "The Effect of Price and Promotion on Purchasing Decisions for Alexandre Christie Watches in Palembang City." Jurnal Indonesia Sosial Sains 5, no. 10 (2024): 2617–22. http://dx.doi.org/10.59141/jiss.v5i10.1391.

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In today's digital era, effective Marketing Public Relations (MPR) strategies are crucial for businesses to remain competitive and increase consumer engagement. This research aims to analyse the influence of price and promotion on purchasing decisions for Alexandre Christie watches in Palembang City. The sample includes 100 respondents selected using purposive sampling, and data was collected through questionnaires with a Likert scale. The research employed multiple linear regression analysis using SPSS version 25. The findings reveal that both price and promotion variables significantly and p

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Guissoni, Leandro Angotti, Juan Machado Sanchez, and Jonny Mateus Rodrigues. "Price and in-store promotions in an emerging market." Marketing Intelligence & Planning 36, no. 4 (2018): 498–511. http://dx.doi.org/10.1108/mip-08-2017-0154.

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PurposeThe purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions with contrasts in the market and store formats analyzed.Design/methodology/approachThe data originate from retail market audits conducted over three years and are broken down by a region and a channel for a product category that has experienced increased competition and growth and is highly distributed throughout the analyzed regions and channel formats (i.e. the ready-to-dri

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Faizah, Salsabila, and Ria Edlina. "Aktivitas Promosi Wisata Kuliner Ikan Bilih Sebagai Makanan Khas Danau Singkarak Kabupaten Tanah Datar." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 1 (2024): 262–66. http://dx.doi.org/10.47233/jkomdis.v4i1.1602.

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The problem studied in this research is culinary tourism promotion activities for bilih fish as a typical food of Lake Singkarak in promoting and marketing bilih fish culinary tourism. Based on these problems, this research aims to describe the marketing promotion activities used by UMKMactors at the Tourism Department in carrying out promotional activities for the Ikan Bilih culinary tourism product. The research approach used is descriptive qualitative. The source of research data is the result of observations of the activities of the Tanah Datar Regency Tourism Office and UMKM actors at Lak

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Sivaramakrishnan, Sreeram, and Mandar Bhide. "Aileron lighting: the sales promotion question." Emerald Emerging Markets Case Studies 7, no. 2 (2017): 1–18. http://dx.doi.org/10.1108/eemcs-06-2016-0146.

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Subject area Marketing. Study level/applicability MBA/Postgraduate. Case overview The case describes the situation faced by a sales manager of a commoditized product in a tough and competitive market. Aileron Consumer and Lighting Group (ACLG) was among the top ten fast moving consumer goods (FMCG) companies in the country while also being among the fastest growing companies in India and had a diverse portfolio ranging from trade lighting to commercial and institutional lighting. Sunil, the sales manager, after his training found himself in the Budhwar Peth market in Pune, Western India where

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Norvell, Tim, and Alisha Horky. "A framework and model to evaluate promotions: A restaurant cross-promotion in-market study." Journal of Revenue and Pricing Management 16, no. 4 (2017): 345–56. http://dx.doi.org/10.1057/rpm.2016.14.

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Li, Pei Qin. "How Internet Channel Promotions Work Together Based on a Weakest Online Manufacturer? From the Dual Markets Capacity Optimization Perspective." Applied Mechanics and Materials 275-277 (January 2013): 2689–92. http://dx.doi.org/10.4028/www.scientific.net/amm.275-277.2689.

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Channel promotion competitions have been common in the Internet market. The paper researches three supply chain partners’ dynamic games in dual markets to find out how Internet channel promotions affect them. Being a leader the first manufacturer’s role is complicated who is the weaker traditional retailer’s supplier, and it competes with the second weakest manufacturer in the internet contemporarily. Then it finds out their optimal decisions by model analysis. Especially it focuses on analyzing how the two Internet channel promotion forms affect three enterprises’ optimal revenues, etc. Besid

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Agustina, Cica, Nada Wafika Lestari, and Nadia Yupita Sari. "Peran Promosi dalam Mendorong Keputusan Pembelian pada Toko Beng’s Coffee." Mestaka: Jurnal Pengabdian Kepada Masyarakat 4, no. 3 (2025): 341–45. https://doi.org/10.58184/mestaka.v4i3.652.

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Sales promotion has a vital role in attracting consumers' attention and influencing purchasing decisions, especially in the beverage industry such as coffee shops. This study aims to analyze the effectiveness of the promotional strategies implemented by Beng's Coffee in encouraging consumer purchase decisions. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation. The results of the study show that promotional strategies such as discounts on special days, loyalty programs with a stamp system, and product bundling have a positive impact

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Fashiyamu F, Ajeng, and Dwi Asri Siti Ambarwati. "The Effect of Brand Image and Promotion on Gluten Rice Sobi Milk Purchase Decisions in Bandar Lampung." Journal of Business Management and Economic Development 3, no. 01 (2025): 313–22. https://doi.org/10.59653/jbmed.v3i01.1424.

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The culinary sector is one of the most thriving industries in Indonesia, leading to intense competition among businesses in developing effective strategies. This study examines the influence of brand image and promotions on purchase decisions at Ketan Susu Sobi, a small business in Bandar Lampung. Brand image and promotions are critical components in marketing, particularly for small businesses (UMKM) striving to thrive in a competitive market. Data was collected through a questionnaire using a quantitative approach and survey method. Multiple linear regression analysis was employed to assess

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Empen, Janine, Jens-Peter Loy, and Christoph Weiss. "Price promotions and brand loyalty." European Journal of Marketing 49, no. 5/6 (2015): 736–59. http://dx.doi.org/10.1108/ejm-08-2013-0433.

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Purpose – This article aims to estimate the relationship between brand loyalty and price promotions on the German yoghurt market. It considers consumer loyalty to various corporate brands and their respective sub-brands to analyze promotional strategies between and within certain corporate brands with a larger loyal consumer segment and a moderate strength of consumer loyalty are well suited for effective price promotions following the idea of loss leader by Lal and Matutes (1994). Design/methodology/approach – The paper’s approach follows Allender and Richards’ (2012) and extends to explicitl

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