Relevant bibliographies by topics / Market segmentation – Management

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  1. Journal articles

Academic literature on the topic 'Market segmentation – Management'

Author: Grafiati
Published: 4 June 2021
Last updated: 3 February 2022

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Journal articles on the topic "Market segmentation – Management"

1

Robert, Michel. "Market Fragmentation Versus Market Segmentation." Journal of Business Strategy 13, no. 5 (1992): 48–53. http://dx.doi.org/10.1108/eb039517.

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2

Swinyard, William R., and Kenneth D. Struman. "Market Segmentation." Cornell Hotel and Restaurant Administration Quarterly 27, no. 1 (1986): 88–96. http://dx.doi.org/10.1177/001088048602700121.

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3

Bloom, Jonathan Z. "MARKET SEGMENTATION." Annals of Tourism Research 32, no. 1 (2005): 93–111. http://dx.doi.org/10.1016/j.annals.2004.05.001.

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4

Eilon, Samuel. "On market segmentation." Omega 21, no. 5 (1993): 507–10. http://dx.doi.org/10.1016/0305-0483(93)90018-g.

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5

Stemerding, Marcus P., Harmen Oppewal, Theo A. M. Beckers, and Harry J. P. Timmermans. "Leisure Market Segmentation:." Journal of Travel & Tourism Marketing 5, no. 3 (1996): 161–85. http://dx.doi.org/10.1300/j073v05n03_01.

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6

Lin, Chin‐Feng. "Segmenting customer brand preference: demographic or psychographic." Journal of Product & Brand Management 11, no. 4 (2002): 249–68. http://dx.doi.org/10.1108/10610420210435443.

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A multi‐segmenting methodology is proposed for comparing the segmenting capabilities of segmentation variables and providing complete market segmentation information. Demographic and psychographic variables based on the differentiation of consumer brand preference were used to elicit the characteristics of market segments. In a comparative evaluation, the multi‐combination variables of demographic segmentation exhibited market‐segmenting capabilities equivalent to those of psychographic segmentation. The purpose of this research is utilizing multiple segmentation variables to identify smaller,
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7

Doyle, Peter, and John Saunders. "Market Segmentation and Positioning in Specialized Industrial Markets." Journal of Marketing 49, no. 2 (1985): 24–32. http://dx.doi.org/10.1177/002224298504900202.

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Many companies in basic industries are shifting to speciality products in an effort to boost growth and profits. But such moves require often unfamiliar marketing skills, especially in segmentation and positioning. The market literature is surprisingly devoid of practical examples of segmentation and positioning techniques applied to industrial markets. This article presents such a model and illustrates it in detail for a company diversifying into speciality chemicals. Implications for other industrial companies are discussed.
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8

Setini, Made, and Dio Caisar Darma. "Towards Market Share: Segmentation, Target and Market Position." International Business Management 13, no. 9 (2020): 405–14. http://dx.doi.org/10.36478/ibm.2019.405.414.

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9

Mitchell, V‐W. "Using astrology in market segmentation." Management Decision 33, no. 1 (1995): 48–57. http://dx.doi.org/10.1108/00251749510075383.

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10

Morden, Anthony R. "Market Segmentation and Corporate Control." Management Decision 25, no. 6 (1987): 36–40. http://dx.doi.org/10.1108/eb001472.

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