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Journal articles on the topic 'Market segmentation – Management'

Author: Grafiati

Published: 4 June 2021

Last updated: 3 February 2022

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1

Robert, Michel. "Market Fragmentation Versus Market Segmentation." Journal of Business Strategy 13, no. 5 (1992): 48–53. http://dx.doi.org/10.1108/eb039517.

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2

Swinyard, William R., and Kenneth D. Struman. "Market Segmentation." Cornell Hotel and Restaurant Administration Quarterly 27, no. 1 (1986): 88–96. http://dx.doi.org/10.1177/001088048602700121.

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3

Bloom, Jonathan Z. "MARKET SEGMENTATION." Annals of Tourism Research 32, no. 1 (2005): 93–111. http://dx.doi.org/10.1016/j.annals.2004.05.001.

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4

Eilon, Samuel. "On market segmentation." Omega 21, no. 5 (1993): 507–10. http://dx.doi.org/10.1016/0305-0483(93)90018-g.

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5

Stemerding, Marcus P., Harmen Oppewal, Theo A. M. Beckers, and Harry J. P. Timmermans. "Leisure Market Segmentation:." Journal of Travel & Tourism Marketing 5, no. 3 (1996): 161–85. http://dx.doi.org/10.1300/j073v05n03_01.

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6

Lin, Chin‐Feng. "Segmenting customer brand preference: demographic or psychographic." Journal of Product & Brand Management 11, no. 4 (2002): 249–68. http://dx.doi.org/10.1108/10610420210435443.

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A multi‐segmenting methodology is proposed for comparing the segmenting capabilities of segmentation variables and providing complete market segmentation information. Demographic and psychographic variables based on the differentiation of consumer brand preference were used to elicit the characteristics of market segments. In a comparative evaluation, the multi‐combination variables of demographic segmentation exhibited market‐segmenting capabilities equivalent to those of psychographic segmentation. The purpose of this research is utilizing multiple segmentation variables to identify smaller,

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7

Doyle, Peter, and John Saunders. "Market Segmentation and Positioning in Specialized Industrial Markets." Journal of Marketing 49, no. 2 (1985): 24–32. http://dx.doi.org/10.1177/002224298504900202.

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Many companies in basic industries are shifting to speciality products in an effort to boost growth and profits. But such moves require often unfamiliar marketing skills, especially in segmentation and positioning. The market literature is surprisingly devoid of practical examples of segmentation and positioning techniques applied to industrial markets. This article presents such a model and illustrates it in detail for a company diversifying into speciality chemicals. Implications for other industrial companies are discussed.

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8

Setini, Made, and Dio Caisar Darma. "Towards Market Share: Segmentation, Target and Market Position." International Business Management 13, no. 9 (2020): 405–14. http://dx.doi.org/10.36478/ibm.2019.405.414.

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9

Mitchell, V‐W. "Using astrology in market segmentation." Management Decision 33, no. 1 (1995): 48–57. http://dx.doi.org/10.1108/00251749510075383.

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10

Morden, Anthony R. "Market Segmentation and Corporate Control." Management Decision 25, no. 6 (1987): 36–40. http://dx.doi.org/10.1108/eb001472.

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11

Li, Xiang, and Yongjian Li. "On green market segmentation under subsidy regulation." Supply Chain Management: An International Journal 22, no. 3 (2017): 284–94. http://dx.doi.org/10.1108/scm-11-2015-0425.

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Purpose This study aims to provide a better understanding of the market balance between regular (high-carbon) and green (low-carbon) products. Further, this study analyses the role of government subsidy policy, based on the results of the government’s optimal green subsidy decision and its implication for green market segmentation and social welfare. Design/methodology/approach This study adopts a Stackelberg game framework to study the interaction between the government’s subsidy regulations and the firms’ marketing regimes. When considering government subsidy decision, we use multi-objective

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12

Thomas, Robert J. "Multistage market segmentation: an exploration of B2B segment alignment." Journal of Business & Industrial Marketing 31, no. 7 (2016): 821–34. http://dx.doi.org/10.1108/jbim-12-2015-0245.

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Purpose The purpose of this paper is to explore the possibility of identifying market segments in multistage markets and assessing whether their alignment could provide a useful managerial approach to find competitive advantage and better understand market opportunities. Design/methodology/approach Using data from a pilot project, need-based market segments from different market stages were identified and their potential alignment evaluated. The data were not designed to test hypotheses, nor were they originally intended to be used to align segments. Nevertheless, they provided a unique opport

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13

Elin, A. M., and V. V. Khar'kin. "PROJECTED-ORIENTED MANAGEMENT OF THE LABOR MARKET SEGMENTATION." social & labor researches 38, no. 1 (2020): 31–45. http://dx.doi.org/10.34022/2658-3712-2020-38-1-31-45.

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14

Felton, Edward L., and Marlene M. Reed. "Utilizing Market Segmentation in Church Marketing and Management." Journal of Ministry Marketing & Management 6, no. 2 (2000): 31–41. http://dx.doi.org/10.1300/j093v06n02_03.

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15

Chen, Joseph S. "Market segmentation by tourists’ sentiments." Annals of Tourism Research 30, no. 1 (2003): 178–93. http://dx.doi.org/10.1016/s0160-7383(02)00046-4.

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16

Hajibaba, Homa, Bettina Grün, and Sara Dolnicar. "Improving the stability of market segmentation analysis." International Journal of Contemporary Hospitality Management 32, no. 4 (2019): 1393–411. http://dx.doi.org/10.1108/ijchm-02-2019-0137.

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Purpose Data-driven market segmentation is heavily used by academic tourism and hospitality researchers to create knowledge and by data analysts in tourism industry to generate market insights. The stability of market segmentation solutions across repeated calculations is a key quality indicator of a segmentation solution. Yet, stability is typically ignored, risking that the segmentation solution arrived at is random. This study aims to offer an overview of market segmentation analysis and propose a new procedure to increase the stability of market segmentation solutions derived from binary d

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17

Valli, Carlotta, Rupert J. Loader, and W. Bruce Traill. "Pan-European Food Market Segmentation." Journal of International Food & Agribusiness Marketing 10, no. 4 (2000): 77–99. http://dx.doi.org/10.1300/j047v10n04_06.

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18

May, Roxanna, Soyeon Shim, and Antigone Kotsiopulos. "Market Segmentation of Tuxedo Customers." Clothing and Textiles Research Journal 11, no. 1 (1992): 31–38. http://dx.doi.org/10.1177/0887302x9201100105.

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19

Koudelka, J. "Segmentation of Czech consumers as for their relationship to organic foods." Agricultural Economics (Zemědělská ekonomika) 59, No. 8 (2013): 348–60. http://dx.doi.org/10.17221/15/2013-agricecon.

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Products of organic agriculture have gained a significant attention among consumers. It creates a visible impact also on the products of conventional agriculture. This leads to the necessity to apply target marketing at the food resp. organic food markets. The objective of this article is to explore the possible approaches to the process of market segmentation at these consumer markets. The data of the Market &amp; Media &amp; Lifestyle were used. Variables of food consumer behaviour and lifestyle were especially selected. Three lines of market segmentation were inferred from the basic

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20

Toor, Tajinder. "Market segmentation for penetrating deeper into the contact lens market." Strategic Direction 30, no. 5 (2014): 34–36. http://dx.doi.org/10.1108/sd-05-2014-0063.

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Purpose – This paper aims to present the importance of market segmentation and how it can be used to strategize effectively to penetrate deeper into the contact lens market. Design/methodology/approach – Market segment is a group of consumers with common needs, priorities or characteristics. Each market segment is different, and a business must target these different market segments with different marketing strategies. This paper highlights the role of market segmentation in creating an ideal target segment for contact lens market and designing a unique strategy to reach the targeted segment.

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21

Walters, Peter G. P. "Global market segmentation: Methodologies and challenges." Journal of Marketing Management 13, no. 1-3 (1997): 165–77. http://dx.doi.org/10.1080/0267257x.1997.9964465.

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22

Venter, Peet, Alex Wright, and Sally Dibb. "Performing market segmentation: a performative perspective." Journal of Marketing Management 31, no. 1-2 (2014): 62–83. http://dx.doi.org/10.1080/0267257x.2014.980437.

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23

Wells, Victoria K., Shing Wan Chang, Jorge Oliveira-Castro, and John Pallister. "Market Segmentation From a Behavioral Perspective." Journal of Organizational Behavior Management 30, no. 2 (2010): 176–98. http://dx.doi.org/10.1080/01608061003756505.

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24

DeFreitas, Gregory. "Hispanic Immigration and Labor Market Segmentation." Industrial Relations 27, no. 2 (1988): 195–214. http://dx.doi.org/10.1111/j.1468-232x.1988.tb01001.x.

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25

Berbeglia, Franco, Gerardo Berbeglia, and Pascal Van Hentenryck. "Market segmentation in online platforms." European Journal of Operational Research 295, no. 3 (2021): 1025–41. http://dx.doi.org/10.1016/j.ejor.2021.03.056.

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26

SONDEREGGER, SILVIA. "MARKET SEGMENTATION WITH NONLINEAR PRICING*." Journal of Industrial Economics 59, no. 1 (2011): 38–62. http://dx.doi.org/10.1111/j.1467-6451.2011.00445.x.

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27

Behe, Bridget K., Timothy A. Prince, and Harry K. Tayama. "Market Segmentation of Supermarket Floral Customers." HortScience 27, no. 5 (1992): 459–62. http://dx.doi.org/10.21273/hortsci.27.5.459.

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A profile of consumer groups who purchased floral products from supermarkets was studied with a 106-item questionnaire developed to determine the domain of issues affecting supermarket floral purchases. Thirty-four factors were identified in factor analysis and formed the basis for cluster analysis. Cluster analysis was performed on survey responses to create five homogeneous consumer segments. Demographic data and floral-purchase factors were used to profile market segments and distinguishing elements. Fourteen factors contributed most to the differences between segments, including factors of

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28

Simkin, Lyndon. "Achieving market segmentation from B2B sectorisation." Journal of Business & Industrial Marketing 23, no. 7 (2008): 464–74. http://dx.doi.org/10.1108/08858620810901220.

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29

May, Juliet A., Chris T. Bastian, David T. Taylor, and Glen D. Whipple. "Market Segmentation of Wyoming Snowmobilers." Journal of Travel Research 39, no. 3 (2001): 292–99. http://dx.doi.org/10.1177/004728750103900307.

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30

Dolnicar, Sara, and Friedrich Leisch. "Using graphical statistics to better understand market segmentation solutions." International Journal of Market Research 56, no. 2 (2014): 207–30. http://dx.doi.org/10.2501/ijmr-2013-073.

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Market segmentation lies ‘at the heart of successful marketing’ (McDonald 2010), yet market segmentation solutions are not trivial to interpret, especially if consumers are segmented using post hoc or a posteriori or data-driven segmentation, where several consumer characteristics are analysed simultaneously to identify or construct market segments. In fact, 65% of marketing managers admit to having difficulties with the interpretation of data-driven market segmentation solutions. In this study we develop novel ways of visualising segmentation solutions using graphical statistics methodology.

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31

Roy, Santanu. "Strategic segmentation of a market." International Journal of Industrial Organization 18, no. 8 (2000): 1279–90. http://dx.doi.org/10.1016/s0167-7187(98)00052-6.

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32

Gal-Or, Esther. "Market segmentation on dating platforms." International Journal of Industrial Organization 68 (January 2020): 102558. http://dx.doi.org/10.1016/j.ijindorg.2019.102558.

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33

Jones, Joni L., Robert F. Easley, and Gary J. Koehler. "Market Segmentation Within Consolidated E-Markets: A Generalized Combinatorial Auction Approach." Journal of Management Information Systems 23, no. 1 (2006): 161–82. http://dx.doi.org/10.2753/mis0742-1222230105.

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34

Oppermann, Dr Martin. "Regional Market Segmentation Analysis in Australia." Journal of Travel & Tourism Marketing 2, no. 4 (1994): 59–74. http://dx.doi.org/10.1300/j073v02n04_04.

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35

Campiranon, Kom, and Charles Arcodia. "Market Segmentation in Time of Crisis." Journal of Travel & Tourism Marketing 23, no. 2-4 (2008): 151–61. http://dx.doi.org/10.1300/j073v23n02_12.

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36

Grover, Rajiv, and V. Srinivasan. "A Simultaneous Approach to Market Segmentation and Market Structuring." Journal of Marketing Research 24, no. 2 (1987): 139–53. http://dx.doi.org/10.1177/002224378702400201.

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The authors define a market segment to be a group of consumers homogeneous in terms of the probabilities of choosing the different brands in a product class. Because the vector of choice probabilities is homogeneous within segments and heterogeneous across segments, each segment is characterized by its corresponding group of brands with “large” choice probabilities. The competitive market structure is determined as the possibly overlapping groups of brands corresponding to the different segments. The use of brand choice probabilities as the basis for segmentation leads to market structuring an

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37

Kalazić, Zorislav, Mirna Leko Šimić, and Jasna Horvat. "Wine Market Segmentation in Continental Croatia." Journal of Food Products Marketing 16, no. 3 (2010): 325–35. http://dx.doi.org/10.1080/10454446.2010.485097.

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38

Balci, Gökcay, and Ismail Bilge Cetin. "Market segmentation in container shipping services: a qualitative study." Management Research Review 40, no. 10 (2017): 1100–1116. http://dx.doi.org/10.1108/mrr-01-2017-0012.

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Purpose Container shipping is a standardized business-to-business service market where carriers need to stay customer focused to survive. Market segmentation is an ideal solution to develop customized marketing programs for each segment, but container lines need personalized marketing programs for each customer. Hence, the purpose of this study is to develop a segmentation framework that can help container lines to profile each customer more efficiently considering their needs, strategic importance and demographics. Design/methodology/approach This study has adopted an exploratory approach. Se

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39

Novak, Thomas P., Jan de Leeuw, and Bruce Macevoy. "Richness Curves for Evaluating Market Segmentation." Journal of Marketing Research 29, no. 2 (1992): 254–67. http://dx.doi.org/10.1177/002224379202900209.

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Overall evaluation of market segmentation often is based on variance-explained measures, such as R2. However, variance explained measures can be misleading if applied to the managerial problem of selecting target segments. Richness curves are proposed as an alternative way of evaluating market segmentation. Statistical considerations (bias and stability) are addressed.

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40

SADCHENKO, E. V. "MARKETING TECHNOLOGIES OF MARKET MANAGEMENT OF ECO-GOODS." Economic innovations 20, no. 1(66) (2018): 174–81. http://dx.doi.org/10.31520/ei.2018.20.1(66).174-181.

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Topicality. The actuality of the problem of market management of environmentally friendly goods today is caused by objective conditions of development of production and market. Aspects of environmentally-oriented marketing are associated with the rapid development of technologies and processes that reduce the impact on the environment, and therefore, with the accelerated formation of the market of environmentally friendly goods. This requires appropriate development of marketing technologies for the market management of environmentally friendly goods. Aim and tasks. The purpose of the article

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41

Georgiadis, George, and Christopher S. Tang. "Optimal reservation policies and market segmentation." International Journal of Production Economics 154 (August 2014): 81–99. http://dx.doi.org/10.1016/j.ijpe.2014.04.021.

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42

Dowling, Grahame R., Gary L. Lilien, and Praveen K. Soni. "Business Market Segmentation Procedure for Product Planning." Journal of Business-to-Business Marketing 1, no. 4 (1994): 31–62. http://dx.doi.org/10.1300/j033v01n04_03.

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43

Taylor-West, Paul, Jim Saker, and Donna Champion. "Market segmentation strategies for complex automotive products." Journal of Strategic Marketing 28, no. 3 (2018): 266–83. http://dx.doi.org/10.1080/0965254x.2018.1555548.

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44

Greengrove, Kathryn. "Needs-Based Segmentation: Principles and Practice." International Journal of Market Research 44, no. 4 (2002): 1–16. http://dx.doi.org/10.1177/147078530204400402.

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While the principles of needs or benefit-based market segmentation have been long established, its potential value as a route to a stronger market understanding and ultimately competitive advantage has been largely untapped in pharmaceutical marketing research, with internal process rather than market focus driving market understanding. Many of the tensions around the use of geodemographics for market segmentation in the consumer work are mirrored in the use of classification systems and diagnosis in the pharmaceutical environment. This paper presents the application of needs-based segmentatio

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45

Visser, Hennie. "The Prevalence of Market Segmentation Research in the Tourism Industry in Africa." April 2021, Volume 10(2) (April 30, 2021): 500–510. http://dx.doi.org/10.46222/ajhtl.19770720.114.

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Despite the benefits that market segmentation could provide to marketers, it is uncertain to what extend market segmentation research informs decisions about marketing strategy in the tourism industry in Africa. The purpose of this paper is to appraise the incidence of market segmentation research in this context. Market segmentation is used to demarcate a broad market into smaller segments to enable the formulation of marketing strategies based on segment needs. A review of journal articles with market segmentation in the tourism industry in the African context as focus area is provided. Whil

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46

Krivolutsky, Yuriy. "Marketing concept of promotion’s management of Russian civil helicopters on international markets." Scientific notes of the Russian academy of entrepreneurship 19, no. 1 (2020): 146–53. http://dx.doi.org/10.24182/2073-6258-2020-19-1-146-153.

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This article shows that international multilayer market segmentation of civil helicopters is the base marketing concept for the company, which develops and produces civil helicopters. Implementation of the concept would likely assist the Russian helicopters’ markets widening, own production development and technological update.

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47

Novak, Thomas P., Jan de Leeuw, and Bruce MacEvoy. "Richness Curves for Evaluating Market Segmentation." Journal of Marketing Research 29, no. 2 (1992): 254. http://dx.doi.org/10.2307/3172574.

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48

Tessitore, Anthony. "Market segmentation and oligopoly under uncertainty." Journal of Economics and Business 46, no. 2 (1994): 65–75. http://dx.doi.org/10.1016/0148-6195(94)90001-9.

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49

Du, Fei, Feng Yang, Liang Liang, and Mingming Yang. "Do service providers adopting market segmentation need cooperation with third parties?" International Journal of Contemporary Hospitality Management 28, no. 1 (2016): 136–55. http://dx.doi.org/10.1108/ijchm-01-2014-0014.

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Purpose This study aims to analyze the tradeoff between two potential marketing strategies for service providers, namely, market segmentation on the basis of reservation lead time and cooperation with third parties. Design/methodology/approach This paper proposes an optimization model to describe market segmentation strategy after cooperating with third parties by taking hotels for example. Findings The results show that the profitability of adopting two strategies simultaneously is lower than that with market segmentation alone under some cases, which is relevant with attributes of travel age

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50

Sehrawat, Neeraj, Amit Kumar, Narander Kumar Nigam, Kirtivardhan Singh, and Khushi Goyal. "Test of capital market integration using Fama-French three-factor model: empirical evidence from India." Investment Management and Financial Innovations 17, no. 2 (2020): 113–27. http://dx.doi.org/10.21511/imfi.17(2).2020.10.

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Integration or segmentation of markets determines whether substantial advantages in risk reduction can be attained through portfolio diversification in foreign securities. In an integrated market, investors face risk from country-specific factors and factors, which are common to all countries, but price only the later, as country-specific risk is diversifiable. The aim of this study is two-fold, firstly, investigating the superiority of the Fama-French three-factor model over Capital Asset Pricing Model (CAPM) and later using the superior model to test for integration of Indian and US equity m

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