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Dissertations / Theses on the topic 'Market wine'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Costanigro, Marco. "Product characteristics and reputation effects in the wine market." Online access for everyone, 2007. http://www.dissertations.wsu.edu/Dissertations/Spring2007/M_Costanigro_050207.pdf.

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2

Henne, Lisa-Marie. "How the portuguese wine can further penetrate the german wine market." Master's thesis, ISA/UL, 2015. http://hdl.handle.net/10400.5/11212.

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Mestrado em Viticultura e Enologia - Instituto Superior de Agronomia / Faculdade de Ciências - Universidade do Porto<br>For a successful export of portuguese wine it is necessary to analyse the consumer behaviour of the various target countries. Only if the consumer behaviour is understood one is able to develop and implement marketing strategies as well as products that address market and consumer needs appropriately. As Germany is one of most important import countries for wine this paper solely focusses on the german wine market. It is therefore of major importance to analyse the consumer

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3

Berger, Nicholas. "Modelling structural and policy changes in the world wine market into the 21st century." Title page, contents and abstract only, 2000. http://web4.library.adelaide.edu.au/theses/09ECM/09ecmb496.pdf.

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Includes bibliographical references. Addresses the question of what an economic model of the world wine market suggests will happen to wine production, consumption, trade and prices in various regions in the early 21st century. A subsidiary issue is what difference would global or European regional wine liberalisation make to that outlook, according to such a model. Accompanying CD-ROM comprises spreadsheet written by Nick Berger, November 2000, for the Windows and Office97 versions of Excel; a seven region world wine model (WWM7) - base version projecting the world wine market 1996-2005 as a

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Palla, Giorgia <1996&gt. "Foreign wine in China: an overview of Chinese wine market and the main wine exporting countries to China." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/19451.

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The research is an analysis of the Chinese wine market and the main wine exporting countries to China. The first chapter is an overview of the evolution of Chinese wine market and of the typical wine consumers, from the Imperial era to the XXI century, focusing in particular on Deng XiaoPing's economic reforms during the 1980s and the wine market's boom after their implementation. In this chapter are also described both the different categories of Chinese wine consumers and the channel of distribution used by the foreign wine producers to enter Chinese market. The second chapter describes the

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5

Snyder, Nikolis Austin. "An Analysis of the Chinese Wine Market and American Wine Marketing Strategies in China." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1471475697.

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6

da, Silva Aida Maria Goncalves 1951. "Market potential for Portuguese vinho verde." Thesis, The University of Arizona, 1989. http://hdl.handle.net/10150/277125.

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It was concluded that there is a free potential for future growth in the quality sector. Price trend analysis for different qualities is consistent with the expected growth. Envisaged changes in production patterns will bring increased revenues for the industry. However, if government intervention goals are to increase substantially industry profitability and farmers income, a balance between government incentives to expand the area of quality wine and government and private investment in market promotion are required. The non-adoption of marketing strategies to increase demand or a failure to

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7

Patrício, Francisco da Gama. "Internationalization strategy of Aveleda’s Wine in the Chinese market." Master's thesis, NSBWE - UNL, 2012. http://hdl.handle.net/10362/9611.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>One of the main products which the Portuguese nation might be more competitive is the wine. Portugal has a large variety of native breeds, producing a very wide variety of different wines with distinctive personality. With all these characteristics and with the current economic context, one thing must be done: Internationalization. Aveleda is one of the largest wine producers in Portugal and early the company’s commitment was to show their h

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Boriraj, Jumpoth. "Analysing and modelling international trade patterns of the Australian wine industry in the world wine market." Thesis, full-text, 2008. https://vuir.vu.edu.au/2037/.

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Since the mid-1980s, trade liberalisation has encouraged the growth of Australia’s international trade. The Australian wine industry has been successful in the world wine market, achieving a significant growth in production and export sales since the 1990s. In this context, this thesis attempts to provide a comprehensive analysis of the patterns and determinants of Australia’s international trade in wines for the period 1980-2004. The general aim of this thesis is to analyse the Australian wine industry based on the economic theories of inter-industry trade and intra-industry trade and to mode

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9

Boriraj, Jumpoth. "Analysing and modelling international trade patterns of the Australian wine industry in the world wine market." full-text, 2008. http://eprints.vu.edu.au/2037/1/boriraj.pdf.

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Since the mid-1980s, trade liberalisation has encouraged the growth of Australia’s international trade. The Australian wine industry has been successful in the world wine market, achieving a significant growth in production and export sales since the 1990s. In this context, this thesis attempts to provide a comprehensive analysis of the patterns and determinants of Australia’s international trade in wines for the period 1980-2004. The general aim of this thesis is to analyse the Australian wine industry based on the economic theories of inter-industry trade and intra-industry trade and to mode

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10

Piergianni, Greta <1995&gt. "Internationalization of Italian wine in the Chinese market: the case study of San Marzano Wines." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/20387.

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This paper aims to analyze the current situation of the Chinese wine market and provide a case study of San Marzano Wines, a Southern Italian winery operating in Eastern markets for many years. For a better understanding of the case, this study first analyzes which are the business strategies that companies, both in the home-country market and outside their country, should undertake to put themselves in the position of achieving successful results when entering a new market, and when maintaining a strong positioning abroad. Before defining the internationalization path for the target market, c

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11

Hugo, Pieter De Wet. "Identifying the correlation between demographic variables and wine purchasing in the South African market." Thesis, Stellenbosch : University of Stellenbosch, 2011. http://hdl.handle.net/10019.1/8537.

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Thesis (MBA)--University of Stellenbosch, 2011.<br>Wine is not the alcoholic beverage of choice for the average South African. South Africa‟s wine consumption per capita is much lower than in other wine producing countries. It would be hugely beneficial to the South African wine industry if our domestic market were beter developed. This study aims to improve our understanding and knowledge of the South African wine market by exploring the purchasing behaviour and preferences of the South African wine consumer. This objective is attained by identifying whether a correlation exists between demog

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12

Salazar, Harold Ramirez. "Analysis and trends of Colombian wine market. Professional Internship Report." Master's thesis, ISA, 2019. http://hdl.handle.net/10400.5/19582.

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Vinifera Euromaster European Master in Viticulture and Oenology - Instituto Superior de Agronomia / EMaVE<br>Colombia has an advantageous position in Latin America, in fact, having left the sea at two oceans Atlantic and Pacific, Colombia is a crossroads where several cultures mix, thanks to this geographical position Colombia has developed in recent years maritime routes in order to become a destination not to be missed not only by tourists but also by the routing of goods Otherwise, in the southern cone countries (Argentina-Chile-Uruguay) Colombia is not a traditional wine-growing country,

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13

Oliveira, Urbano Ruben Coito Neves de. "Research on chinese grape wine consumer behaviour and strategy for portuguese wine in China." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6258.

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Mestrado em Marketing<br>Understanding the market characteristics and consumer behaviour are the main factors to achieve success in any country. However, China has specificities that are very different from what marketers are used to. This study aims to research the consumers’ behaviour in terms of purchase and consumption, as well as, their perception towards Portugal, its’ products and wine. It also intends to create a strategic marketing plan that can serve exporters that want to enter the Chinese market. To this end, an online survey was administered to a selected sample of Shanghai’s popu

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Lochner, Anelda. "Market orientation strategy for South African wineries." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/21216.

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Thesis (MBA)--Stellenbosch University, 2002.<br>ENGLISH ABSTRACT: The South African wine industry has rich traditions, human and knowledge resources and ideal climatic conditions for producing wines. South Africa's wines ought to be a strong contestant on the overseas market; however, this is not the case. To complicate the matter further, the market is changing even while the South African wine industry is attempting to understand the global scenario. Wine producers are faced with numerous challenges: overproduction, a changing consumer demand, increased competition between the old and

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Alivandi, Farsi Maziar. "The impact of Green packaging on wine consumption : An analysis of the Swedish market." Thesis, Stockholms universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-87745.

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Abstract Purpose: The aim of this thesis is to explore the impact of environmental friendly wine packageson wine consumption in Sweden. While there are many different factors influencing this issue,the overall focus of this thesis has been on the perception of the quality of 'Green wine packaging'on behalf of the consumers. Method: A quantitative approach in form of an online survey was followed by an qualitativeapproach in form of semi-structured interviews. While the quantitative approach was the mainapproach, the qualitative approach was used for further interpretation. Conclusions: Despite

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Somogyi, Simon Alexander. "Examination of the attitudes, perceptions and behavioural characteristics of ethnic Chinese wine consumers in the Adelaide wine market /." Title page, table of contents and executive summary only, 2005. http://web4.library.adelaide.edu.au/theses/09HH/09hhs6978.pdf.

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Paun, Anca Nicoleta <1991&gt. "Risks and Opportunities of Italian wine Companies entering the Chinese market." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12264.

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Wine is an alcoholic beverage typical of Western culture and one of the most representative products of Made in Italy abroad. Although its cradle is in the Old World countries (Europe mainly) it is slowly but inexorably joining the eating habits of countries with realities and cultures different and far from the western ones. At the same time, preferences and customs associated with wine consumption have changed, rather than satisfying purely gastronomic needs its function is enriched with experiential, symbolic and hedonistic elements (Crescimanno and Galati, 2014). China is part of those rea

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Steiner, Bodo Ernst. "In vino qualitas : an hedonic analysis of wine consumers behaviour." Thesis, University of Reading, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.323512.

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Cornelissen, Hannalize. "A study of the South African wine market with specific reference to the influence of low price wine on the industry." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/49860.

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Thesis (MBA)--Stellenbosch University, 2004.<br>ENGLISH ABSTRACT: The wine industry in South Africa has the potential to produce wine of world-class quality, but simultaneously large volumes of inferior quality wine are produced annually and sold in the market in cheap, low-quality packaging, making up the bottom end of the alcoholic beverage market. The study investigated the South African wine industry to determine where the industry is headed. The document focussed on inexpensive wine that is sold in cheap packaging to determine who drinks it and what the effect is on the wine indus

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Fredriksson, Katja. "Why does not ecological wine sell in the restaurants? : A case study on Chilean ecological wine on the Swedish market." Thesis, Stockholms universitet, Institutionen för spanska, portugisiska och latinamerikastudier, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-54539.

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The last five years has seen a large increase in the sales of ecological wines in the Swedish retail stores. This trend has not yet reached the restaurants, where the consumers do not choose an ecological alternative in the same amount as in the stores. The Chilean ecological wines were 2010, in top five bestsellers among the organic wines. With their good quality and low price they should be able to reach a larger market share in the restaurants as well. The purpose of this paper is to examine what contributes to the difference of ecological wine sold in Swedish retail stores and in the resta

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21

Palvarini, Massimiliano <1993&gt. "The evolution of the Chinese wine market : an analysis of the development of the Chinese wine import, production and export." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15705.

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The aims of the research are to examine the key events which are influencing the Chinese wine sector, passing from an uneducated market to an international competitor. The research have been conducted through the analysis of the dynamics which brought China to become one of the most active wine importer of the world, taking in exam the marketing and the management strategies adopted by the international wine producing countries which succeeded in penetrating the Chinese wine market. On the basis of this analysis, then, it has been necessary to make a deeper research about the strategies which

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Engelbrecth, Josias Andreas. "The relevance of certification of origin as a marketing tool in the South African wine market." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95649.

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Thesis (MBA)--Stellenbosch University, 2012.<br>Almost every geographical wine producing area has a generic marketing organisation in the form of a wine route organisation or similar organisation that aspires to create a favourable perception of their area in the minds of wine consumers. In their efforts to try and escape the growing commoditising of wines, wine producers recently intensified their efforts to differentiate themselves from other offers by increasingly certifying more wine as wine from a specific geographical area, launching competitions that embrace terroir as the defining fact

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Morel, de Boncourt Antoine Marie Jean Gérard. "French wine and the Brazilian consumer." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/13702.

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Submitted by Antoine Morel de Boncourt (antoinedeboncourt@gmail.com) on 2015-05-13T17:04:01Z No. of bitstreams: 1 ANTOINE MARIE JEAN GERARD MOREL DE BONCOURT THESIS.pdf: 5500759 bytes, checksum: e8646bc114caa08b7b1baaa052181241 (MD5)<br>Approved for entry into archive by Luana Rodrigues (luana.rodrigues@fgv.br) on 2015-05-13T18:18:31Z (GMT) No. of bitstreams: 1 ANTOINE MARIE JEAN GERARD MOREL DE BONCOURT THESIS.pdf: 5500759 bytes, checksum: e8646bc114caa08b7b1baaa052181241 (MD5)<br>Made available in DSpace on 2015-05-13T18:34:58Z (GMT). No. of bitstreams: 1 ANTOINE MARIE JEAN GERARD MOREL

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Engelbrecht, Josias Andreas. "The relevance of certification of origin as a marketing tool in the South African wine market." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/80766.

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Thesis (MBA)--Stellenbosch University, 2012.<br>Almost every geographical wine producing area has a generic marketing organisation in the form of a wine route organisation or similar organisation that aspires to create a favourable perception of their area in the minds of wine consumers. In their efforts to try and escape the growing commoditising of wines, wine producers recently intensified their efforts to differentiate themselves from other offers by increasingly certifying more wine as wine from a specific geographical area, launching competitions that embrace terroir as the defining fact

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Wecker, Florian. "Finding your niche in a global wine market - Establishment of the new wine brand #QSTG with focus on product development and entrepeneurial marketing." Master's thesis, ISA, 2019. http://hdl.handle.net/10400.5/19581.

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Vinifera Euromaster European Master in Viticulture and Oenology - Instituto Superior de Agronomia / EMaVE<br>The author intends to establish a new wine brand named #QSTG, which is a diminutive of the German term Quereinsteiger (in English: career changer). The name refers to the completely different professional background of the author, who has been a lawyer and entrepreneur for many years, before studying viticulture and enology. The idea is to create a brand for wines, produced by the author and other winemakers who also have other professional backgrounds, bringing in new ideas based

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Alamanos, Eleftherios I. "The potential of wine from Greece in the UK market : a consumer segmentation approach." Thesis, University of Newcastle upon Tyne, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.582165.

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This study focuses on the factors influencing the wine purchasing behaviour of UK consumers and identifies the marketing implications for Greek wine exports. It aims to identify the different consumer segments of the UK wine market, and thereby, the potential target markets for wine from Greece. The study incorporates a mixed methods approach, employing both qualitative and quantitative research techniques, carried out in three sequential stages, comprising in depth interviews, focus group discussions and a consumer survey. In depth interviews were conducted with wine sector stakeholders, incl

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Mvemve, Mzokhona. "Government as a strategic partner for South African wine industry in the US market." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/1027.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2009.<br>ENGLISH ABSTRACT: The global wine market has faced varying challenges in the first decade of the 21st century; over production brought a power shift in favour of buyers which resulted in a decline in profit margins per bottle sold. The main gainer in these uncertain times has been the consumer. As more regions enhance their wine making skills and embrace superior technology, the wine quality has improved and competition intensified. The growing consumers' wine knowledge has altered quality expectations, placing an added p

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Opperman, Charlaine. "Investigating the marketing of South African wine amongst the emerging black market of South Africa." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/8258.

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Thesis (MBA)--University of Stellenbosch, 2010.<br>South Africa is currently not considered a wine-drinking nation. The consumption per capita rate is very low, especially for a wine-producing country. To date, the wine industry has grown due to exports allowed since sanctions were lifted in 1994. With the export market set to decelerate over the next few years, the wine industry will have to develop the domestic market, especially the black consumer market for future growth. The emerging black market of South Africa has materialised as the strongest buying influence in the economy. They hav

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Valayer, Maréva. "An approach to segmenting wine consumers for the Villa Oeiras brand for the United States market." Master's thesis, ISA, 2017. http://hdl.handle.net/10400.5/15842.

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Mestrado Vinifera Euromaster - Instituto Superior de Agronomia - UL<br>Adega do Casal Manteiga is a publicly owned winery that has recently experienced an increase in demand for their Carcavelos fortified white wine. From this demand, the company wants to expand their market to the United States. Due to the lack of knowledge of their demographics, two surveys were created. One aimed towards a public that is familiar with their product and one towards the U.S. citizens. MCA was used on the results to create segments. Even though the significance of the results is low due to the number of partic

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Gallesio, Lorenza <1996&gt. "Italian Wine in Chinese market Digital Commerce of Made in Italy agrifood products in China." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17632.

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The main object of this thesis is the study and the analysis of the digital commerce of the Made in Italy agri-food products, since they are one of the most important symbols of the tradition of the Italian style and Made in Italy all over the world. The Italian Wine is well known in almost every part the world, for its long history, quality and taste. Many people come to Italy every year to visit wineries and the “food and wine” tourism is developing very quickly. First of all, the thesis gives a general overview of the Italian agri-food products in the Chinese market, underlining the streng

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Sommacal, Maddalena <1989&gt. "Italian wine on the Australian market: Casa Vinicola Zonin Case Study. Research based on on-trade." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/6100.

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In 2013, despite a 4.3% reduction in volumes, Italian wine exports exceeded 5 billion Euros, with an increase of circa 7.3% compared to 2012. It was a particularly encouraging result and the sign that international consumers appreciate one of the Made in Italy flagship products. Australia was one of the markets which experienced significant growth in Italian wine imports. In 2013 Italian wine exports to the Australian market did rise by 13.1% in terms of values with respect to 2012. A remarkable figure considering the role that this country has not only among the so-called New World Wine count

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Jacquinet, Marc. "Technological, institutional and market structure changes as evolutionary processes : the case of the port wine sector (1680-1974)." Doctoral thesis, Universidade Técnica de Lisboa. Instituto Superior de Economia e Gestão (ISEG), 2006. http://hdl.handle.net/10400.2/5127.

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O ponto de partida da investigação é tentar perceber melhor o que se entende por “processos históricos” e, nesta perspectiva, ver como evoluem, num largo prazo de tempo, as estruturas produtivas. Trata-se de um contributo para a história económica combinando métodos tradicionais do historiador com conceitos e teorias económicas relativas à inovação, a transformação tecnológica e a evolução institucional. Adoptando a hipótese que só uma perspectiva temporal larga permite perceber os aspectos fundamentais da transformação de uma actividade económica, estuda-se o caso do sector do vinho do Porto

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Christ, Eva. "Export strategy for the market entry of Companhia das Lezírias in Germany." Master's thesis, ISA, 2017. http://hdl.handle.net/10400.5/15838.

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Mestrado Vinifera Euromaster - Instituto Superior de Agronomia - UL<br>"Companhia das Lezírias", an important and ambitious winery of Portugal has the vision to export its sustainable and unique wines to Germany. Composing a detailed export strategy for the German wine market, was the main goal of this master thesis. The specific task encompassed the evaluation of the market potential for implementation of the wineries brand "Tyto Alba". To generate the best market entry possible several measurements are conducted: Firstly the analysis of internal strength and weaknesses of the winery Com

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Naipaul, Zachary, and Daniel Svahn. "Natural Wine: A Developing Community : A study into norms and marketing within sweden." Thesis, Umeå universitet, Institutionen för kost- och måltidsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172701.

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Naturvin växer som ett koncept och som ett samfund, särskilt i Sverige betraktas det till en stor del som något nytt. Syftet med denna studie var att identifiera normerna som definierar samfundet och analyserar hur de människor som arbetar med naturvin varje dag marknadsför och presenterar det som en produkt för konsumtion. För att besvara dessa frågor genomfördes fyra intervjuer med människor som arbetar med naturvin dagligen. Två sommeliers på välkända restauranger i Stockholm som primärt arbetar med naturvin som dryck. Samt två importörer av naturvin som är verksamma över hela Sverige. Denn

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Adamo, Cristian 1971. "A global perspective of the wine supply chain : the case of Argentinean wineries and the U.S. market." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/17863.

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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.<br>Includes bibliographical references (leaves 74-76).<br>Consumers are constantly demanding better products, at lower prices, along with better overall services and customer support. Organizations, on the other hand, are struggling with shorter product life cycles, increased product variety and lower profit margins due to fierce global competition and faster commoditization of products and services. In a new, global world, targeting local markets does not seem to be

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Jacquinet, Marc. "Technological, institutional and market structure changes as evolutionary processes: the case of the Port Wine sector (1680-1974)." Doctoral thesis, Universidade Técnica de Lisboa. Instituto Superior de Economia e Gestão (ISEG), 2006. http://hdl.handle.net/10400.5/11679.

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O ponto de partida da investigação é tentar perceber melhor o que se entende por “processos históricos” e, nesta perspectiva, ver como evoluem, num largo prazo de tempo, as estruturas produtivas. Trata-se de um contributo para a história económica combinando métodos tradicionais do historiador com conceitos e teorias económicas relativas à inovação, a transformação tecnológica e a evolução institucional. Adoptando a hipótese que só uma perspectiva temporal larga permite perceber os aspectos fundamentais da transformação de uma actividade económica, estuda-se o caso do sector do vinho do Porto

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Joubert, Elize-Mari. "The economic impact of the Wacky Wine Festival / Joubert E." Thesis, North-West University, 2012. http://hdl.handle.net/10394/7598.

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Literature indicates that events like a wine festival have many role players involved that need each other for them to be successful. The more role players there are, the more complex the event becomes, as in the case of the Wacky Wine Festival which is spread over 48 wine farms. The most important role players are the visitors and wine farmers that represent the demand and supply side of the festival. Local enterprises, wine farmers and the festival organisers put a lot of effort into the event, such as their time, money and skills. It is essential for these role players to know that they wil

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Puppová, Andrea. "Mezinárodní obchod vínem se zaměřením na víno francouzské a region Alsasko." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204955.

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The aim of this Diploma´s thesis is to analyze the international wine trade and to characterize the position occupied by wine from France and more specifically by wine from the Alsace region. The author also seeks to specify the status of these wines on the Czech market. The thesis firstly focuses on the international wine trade, thus the wine history, world's wine regions, production, export, import, consumption, international organizations and characteristics of the wine sector within the EU. Then, it deals with the topics mentioned above in direct connection with France and the Alsace regio

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Ferrier, Emily Jane <1990&gt. "Business Strategies and Cultural Implications for Australian companies entering the Japanese Market: A qualitative study on the wine sector." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10249.

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In order to achieve international success, firms must choose wisely from a range of different foreign market entry strategies. This paper will suggest that a viable foreign market entry mode for Australian wine companies entering the Japanese market is performing mergers and acquisition with Japanese wine firms. It will be argued that whilst Australian firms chose to enter the Japanese wine market via exportation, the lack of long term and strong commitment to the market could be detrimental to their future success in Japan. The argument will be supported by a number of country comparisons bet

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Hall, Daniel Edward. "Understanding the provision and processing of information for information-intensive products as a basis for market segmentation." Doctoral thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186353.

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This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. Through a series of four published papers in peer reviewed journals, the thesis examines how firms can control and manipulate the provision of information to consumers and that by restricting the availability of information, the firm can make its target

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Nyblom, Jakob. "What is the price of quality? : Investigating the effect of increased wine quality on the price of a wine and how it may differ between a monopolised and a non-monopolised alcohol market." Thesis, Uppsala universitet, Nationalekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-343312.

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The purpose of this paper is to investigate the effect of an increased wine quality on the price of a wine and how this may differ between a country with a monopolized alcohol market and one that has not. The main reason for this comparison is to analyse whether the politics of the Swedish alcohol monopoly have succeeded in premiering quality over quantity drinking and if that has created possibilities for arbitrage trading of wine. Data regarding the price of wines was gathered from the Swedish alcohol monopoly’s website and VildMedVin, the largest e-commerce for wine in Denmark. One of the l

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Uccello, Riccardo <1996&gt. "The competitiveness of the Italian wine in the global market: current and future trends with a focus on Sicilian wineries." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18773.

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The production of wine, unlike other types of products, is strongly related to the territory of origin and a significant role is played by the climatic conditions of the place where winemaking activities take place. For this reason, over the years, countries such as Italy and France have managed in preserving their prestige and dominant position on the market by making quality wine. Italian wine, which has always been considered a first choice within the purchasing process of consumers all over the world, enjoys a significant prestige internationally. But foreign market penetration approach (a

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Піпкун, А. О. "Розвиток винного туризму в Україні". Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/20601.

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Піпкун, А. О. Розвиток винного туризму в Україні : магістерська робота : 242 Туризм / А. О. Піпкун; керівник роботи Безуглий І. В. ; Національний університет «Чернігівська політехніка», кафедра туризму. – Чернігів, 2020. – 91 с.<br>Об’єктом дослідження є процеси розвитку винного туризму в Україні. Предметом дослідження є теоретико-методичні положення та практичні рекомендації щодо розвитку винного туризму. Метою дослідження є розгляд сучасного стану винного туризму України, виявлення його особливостей та перспектив розвитку з метою розробки нового винного туру. Для досягнення мети вирішені на

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Христич, Н. П. "Економічне обґрунтування проекту створення підприємства з виробництва та продажу вина". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Khrystych.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні засади започаткування власної справи у виноробній сфері: розглянуто бізнес-ідею започаткування власної справи; досліджуються нормативно-правове регулювання підприємницької діяльності в Україні у виноробній сфері. Проаналізовано конкурентне середовище у виноробній сфері в Одеській області та визначені внутрішні конкурентні переваги створюваного підприємства з виробництва та продажу вина. Розраховано витрати на створення ті функціонуванні підприємства з виробництв

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Huang, Chen, and 黃塵. "Herding Behavior in the Wine Market." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/4kbtc3.

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碩士<br>國立中興大學<br>應用經濟學系所<br>101<br>The purpose of this study is to examine herding behavior in the wine market, in order to see, how it affects that market. Monthly data for four different price indices was obtained from LIV-EX and for nine different price indices was obtained from WinePrices.com. The data period covers January, 2005 to January, 2010. We used Cross-Sectional Absolute Deviation (CSAD) and Cross-Sectional Standard Deviation (CSSD) models to examine herding behavior in the wine market.For a comparative purpose, the markets were devided into large, medium, and small size marke

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Hurtado, Angélica. "Wine market in Colombia: an opportunity for Portuguese wine producers/exporters." Master's thesis, 2015. http://hdl.handle.net/10071/11136.

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JEL Classification System: M16 – International Business Administration M31 - Marketing<br>The main propose of this dissertation is to analyze the attractiveness of the Colombian market for Portuguese wine producers/exporters as well as the main challenges they face when entering in a different market where the consumption of wine is low. This study confronts two different cultures and histories in order to create a link between them with the purpose of performing their business relationship. On one side we have Portugal, a country with a close relationship with the wine industry and his

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Chiang, Pei-fang, and 江佩芳. "Consumer Behaviors of Taiwan’s Wine Market-High and Low Involvement of Wine." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/uemwas.

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碩士<br>國立中山大學<br>國際經營管理碩士班<br>96<br>The past decade has seen a steady increase in wine consumption in Taiwan. With the increase comes the need to understand how consumers choose wine. Market segmentation is the principal concept in this study, and the aim is to find consumer behaviors of wine in different segments. A range of behavioral and demographic information was collected by the survey of questionnaire. In particular, participants were asked to indicate on average how many bottles of wine they purchased and how many hours they spent to acquire wine information per month. The above informa

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Chezhia, Georgii. "Development social digital marketing strategies in wine tourism for Portuguese wine market." Master's thesis, 2019. https://hdl.handle.net/10216/126698.

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Kissler, Simon. "The market for German wine in Singapore." Master's thesis, 2017. http://hdl.handle.net/10071/16141.

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The goal of this master thesis is to give an overview of the conditions and opportunities of the market for German wines in Singapore. It will show what surrounding conditions, specific regulations, current market situations and future market opportunities there are. First, the basic structures of Singapore will be shown, from an economic, political and cultural point of view. Afterwards, a closer look at the Singaporean food and beverage market will be taken. This will show not only the regulations for food and beverages at the Singaporean market, but also some specific regulations for the m

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Ngan, Yuen Mui. "Port Wine Experience for the Chinese Market." Master's thesis, 2019. https://hdl.handle.net/10216/126696.

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