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Nicol, Christopher Greig. "The formulation of local housing strategies : a critical evaluation." Thesis, Nottingham Trent University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.336974.
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This thesis examines the housing market, focusing upon the manner in which housing strategies are formulated by local authorities. The case for housing strategies which examine the needs and demands of all housing tenures has been recognised since 1977. At that time, the introduction of Housing Investment Programme and Strategies attempted to focus local housing policy and production in a strategic manner but since then the strategic policy elements have been continuously eroded. Moreover, since 1977 the housing market has changed considerably. The situation that exists at present is one where speculative housebuilders produce most new housing supply, whilst social housing is now largely provided by housing associations, rather than by local authorities. Now would appear to be an opportune time to reexamine the formulation of housing strategies, with a view to producing a strategy which is more attuned to the needs and demands of the housing market in the 1990s. This study investigates the manner in which the local authority may produce housing strategies which are more structured to the housing production processes of the 1990s. In so doing, it focuses upon three main areas. Firstly, the manner in which the housing market requires an integrated overall approach towards housing provision. In practical terms, this would lead local authorities to attempt to integrate, within an enabling context, the roles of the housing and planning departments. Secondly, as the private sector is responsible for most new housing supply, it is important that it is more closely integrated in policy formulation. This thesis suggests that greater co-ordination between the agency of enablement (local authorities) and the agency of implementation (housebuilders) should ensure that policies are more likely to be realised. The third area examined is the degree to which a local authority can gain a better understanding of local housing markets to ensure that more effective local housing strategies are developed.
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Heath, Henk. "Strategy formulation for the Phd Health Market (Pty) Ltd franchise group / Henk Heath." Thesis, North-West University, 2007. http://hdl.handle.net/10394/766.
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Phd Health Market (Pty) Ltd was born from the vision of Anton Dupper and Advocate Jan Grobler, to turn a health store in Welkom, South Africa, into a national health franchise in the health & fitness industry. Phd Health Market has a vision to radically change society as a whole by changing nutritional eating and instilling a healthy lifestyle as a whole, which could be easily adapted by all. Phd Health Market is a small developing franchise group, requiring a much needed strategic plan in order to develop into a major role player in the Health industry of Southern Africa and Internationally.
The purpose of this mini-dissertation is three fold. Firstly to investigate and determine the process and criteria associated with the strategic planning process from relevant literature and to formulate a process of evaluation for the company. This is done by determining the "building blocks" for a strategic plan as well as the key areas to focus on that will give Phd Health Market a distinct advantage over other players in the health industry and ultimately play a key role in changing the South Africans way of healthy living and thinking.
Secondly to determine the state of the company and how it measures up to the formulated strategic planning process. This is done by evaluating the internal as well as the external factors that could have an impact in the short and long term on the company. This evaluation is based on the process made famous by dr. Michael Porter, namely Porter's five forces model.
Thirdly to draw conclusions from the comparison between the developed formulation and the actual findings, which would lead to action plans based on the company's internal strengths and weaknesses as well as the external forces that the company may have no control over, threats.
The winning strategy must fit the company's external and internal situation, build a sustainable competitive advantage and improve the company performance based on the strategy formulation.
The principal sources of information were publications of strategy and strategic planning as well as health orientated companies, industry associations, consultants and the internet. A number of interviews with key stakeholders were also conducted within Phd Health Market. In order to apply the strategic planning process to the Phd Health Market (Pty) Ltd franchise group various informal interviews were conducted with key personnel in the company. Visionary aspects of Phd Health Market were discussed with Adv. Jan Grobler the CEO of the company, while operational and industry aspects were discussed with Anton Dupper.
Further recommendation follow that the strategic assessment be performed on an annual basis in order to adapt the action plans plan to the then current situation. The strategic plan should be organically developed on an ongoing basis.<br>Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2008.
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Senayah, Fidelia. "Determination of the mutagenic potential of commonly marketed Ghanaian medicinal plant formulations using the bacterial reverse mutation assay." Thesis, Curtin University, 2015. http://hdl.handle.net/20.500.11937/687.
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The mutagenic potential of nine commonly marketed Ghanaian medicinal plant aqueous extract formulations determined using the bacterial reverse mutation assay (Ames test) were found to be non-mutagenic. In contrast, one extract, E8 was found to be anti-mutagenic as determined using either a frameshift or a base pair substitution mutant of S. typhimurium in the metabolic activation system. E8 was also found to possess antimicrobial activity against Moraxella catarrhalis.
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Viswanathan, Karthik. "Formulating hedging strategies for financial risk mitigation in competitive U.S. electricity markets." Diss., Rolla, Mo. : University of Missouri-Rolla [sic] [Missouri University of Science and Technology], 2008. http://scholarsmine.mst.edu/thesis/pdf/Viswanathan_09007dcc8047876c.pdf.
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Thesis (M.S.)--Missouri University of Science and Technology, 2008.<br>Degree granted by Missouri University of Science and Technology, formerly known as the University of Missouri-Rolla. Vita. The entire thesis text is included in file. Title from title screen of thesis/dissertation PDF file (viewed March 31, 2008) Includes bibliographical references (p. 42-44).
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Menda, Rafael. "Manufacturing strategy formulation : a process for the identification of market qualifying and order-winning criteria in manufacturing firms." Doctoral thesis, University of Cape Town, 2001. http://hdl.handle.net/11427/5876.
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Ding, Yi. "Guidelines for South African boatbuilding companies to market boats in China." Thesis, Cape Peninsula University of Technology, 2008. http://hdl.handle.net/20.500.11838/1709.
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Thesis (MTech (Marketing))--Cape Peninsula University of Technology, 2008<br>The opening ceremony of the 29th Olympic Games displayed a historical tapestry of Chinese culture to the world. At the same time, the 2008 Games presented new opportunities for Chinese people to experience aspects of the outside world, which may have previously been closed to them. Aquatic sport is one such example, especially recreational sailing and yachting, which are novel concepts within Chinese society. Given China’s rapid economic growth, this burgeoning market has potential for South African exporters, including the recreational marine sector. However, South African manufacturers have not promoted their products, many of which are of a high standard, in this market. Are there barriers, which may prevent successful exports of marine products to China? Would a deeper understanding of China’s unique business culture assist the local boatbuilding industry to successfully present their products in China? The purpose of this study is to assist South African boat builders to expand their business operations in China by developing guidelines for marketing strategy formulation. The entire research study shows that there are indeed opportunities to market boats in China, while the market is mainly located in coastal cities. The research reviewed South African trade with China, successful entry of South African companies into the Chinese market, and shows that potential does exist for penetration of the Chinese market by South African marine industries. Based on a further review of the internal marketing environment in China, it is established that a unique feature of Chinese business culture, termed Guanxi, might be a major barrier for penetration of the Chinese boat market by the South African marine industry.
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De, Boeck Jérôme. "From vertical to horizontal structures :New optimization challenges in electricity markets." Doctoral thesis, Universite Libre de Bruxelles, 2021. https://dipot.ulb.ac.be/dspace/bitstream/2013/318361/3/main.pdf.
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La chaine d’approvisionnement énergétique a fortement évolué aux cours des 20 dernières années. La libéralisation des marchés de l’électricité et les nouvelles technologies ont fortement influencé la manière d’envisager la production et la transmission d’électricité. Les modèles mathématiques classiques utilisés dans les problèmes lié à l’énergie ont besoin d’être revus pour intégrer les contraintes pratiques modernes.Un problème classique pour un Compagnie Génératrice (CG) est le problème de Unit Commitment (UC) qui consiste à établir un plan de production pour une demande en électricité connue. Lorsque ce problème fut considéré, le prix de l’électricité et la demande étaient relativement simple à estimer comme une seule CG nationale avait le monopole du marché. Ce problème a été étudié de manière extensive en utilisant de la Programmation Mathématique (PM). Aujourd’hui, le prix de l’électricité est relativement volatile à cause de l’introduction de marchés dérégulés et la demande du marché est répartie entre plusieurs CGs en compétition sur divers marchés. Une CG ne peut se limiter à considérer un problème de UC seul pour envisager sa production. Il y a un besoin d’intégrer les incertitudes liées au marché de l’électricité et aux quantités à produire aux modèles utilisés pour qu’une CG puisse établir un plan de production rentable.La technologie a aussi permis d’envisager de nouveaux concept tel que les Micro-Grilles (MGs). Une MG est composée d’un ensemble de consommateurs reliés à travers un réseau de transmission, possédant des générateurs d’électricité et optimisant leur consommation interne. Ce concept est possible grâce à l’utilisation croissante d’énergies renouvelables locales ainsi que l’utilisant croissante d’appareils interconnectés. Cependant, étant donné que les énergies renouvelables ont un faible rendement, sont intermittentes et que les appareils de stockage d’énergie sont encore peu efficaces, les MGs ne peuvent pas envisager d’être pleinement autonome en électricité. Il y a donc une nécessité d’avoir un fournisseur d’électricité externe pour avoir suffisamment d’électricité disponible à tout moment. Une CG jouant le rôle de fournisseur auprès d’une MG fait face énormément d’incertitude concernant la demande à cause de la gestion interne de la MG sur laquelle elle n’a pas de contrôle.Dans cette thèse, des problèmes d’optimisation intégrant de nouvelles contraintes modernes liés à l’approvisionnement énergétique sont étudiés via la PM. Plusieurs problèmes considèrant des interactions entre plusieurs acteurs sont modélisés via des formulations bi-niveau. Nous illustrons comment les difficultés liées aux contraintes modernes peuvent être exploitées pour obtenir des propriétés permettant de reformuler les problèmes étudiés en formulation linéaire en nombre entiers. Des heuristiques performantes sont obtenus à partir des formulations exactes dont certaines sont applicables à des problèmes plus généraux. Une analyse extensive de la performance des méthodes de résolution ainsi que de l’influence des contraintes modernes sont présentées dans diverses expériences numériques.<br>Doctorat en Sciences<br>info:eu-repo/semantics/nonPublished
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Millán, Planelles David. "Understanding the formulation of business strategy in luxury firms, a mixed methods research including external market factors and internal managerial perspectives." Doctoral thesis, Universitat Politècnica de València, 2017. http://hdl.handle.net/10251/78296.
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Abstract
This Thesis is a research about the concept of luxury and its relationship to strategic Management.
Motivations.
The driver behind the elaboration of this study is to explore the complexity involved in managing luxury firms, and particularly the process of business strategy formulation. The research has been extensive in the case of the state of the art and the research phase. Nevertheless, the author acknowledges that his experience both as a business lecturer (postgraduate level) and as a private consultant has influenced the ability to gather further insights into this research. The ultimate motivation of this research is to contribute to academic work and business practice by providing a theoretical framework to help executives to formulate the business strategy of a luxury firm. Structure.
This work is organized into three main parts. The first part is an introduction to the concept of luxury. It also provides the state of the art with a short view on the historical evolution of such concept, the luxury market and review of consumer behavior literature. This part also provides the analysis of the relationship between luxury and management and it justifies the need of a managerial perspective. As a conclusion this first part provides the rationale behind the need of a management approach to luxury. The second part defines the hypothesis of this Thesis, a framework to formulate the business strategy of a luxury firm. This part also defines the mixed method research conducted, which entails a quantitative and qualitative analysis, and the findings of the research phase. Based on these results this part explores the viability of a business model and the limitations of such model. In the third part the model proposed is redefined taking into account the lessons of the research phase. And hence it is proposed a definitive version of the framework.
Objectives.
Two are the main goals of this study: To evaluate the state of the art in the field of luxury and particularly its relationship with business strategy and To define the basis for a model to improve the process of business strategy formulation for luxury firms.<br>Introducción.
Esta tesis es una investigación sobre el concepto de lujo y su relación con la teoría de dirección estratégica.
Motivaciones.
La principal motivación detrás de la elaboración de este estudio es explorar la complejidad implicada en la gestión de las firmas de lujo, y en particular el proceso de formulación de la estrategia de negocio. La investigación ha sido extensa en el caso del estado del arte y en la fase de investigación. No obstante, el autor reconoce que su experiencia como profesor en escuelas de negocio (nivel de postgrado) y como consultor privado han influido en la capacidad de reunir más conocimientos en esta investigación. La motivación última de esta investigación es contribuir al trabajo académico y la práctica empresarial, proporcionando un marco teórico para ayudar a los ejecutivos a formular la estrategia de negocio de una empresa de lujo.
Estructura.
Este trabajo está organizado en tres partes principales. La primera parte es una introducción al concepto de lujo. Aquí se proporciona el estado del arte con una breve visión sobre la evolución histórica de dicho concepto, el mercado de lujo y la revisión de la literatura sobre comportamiento de los consumidores. Esta parte también proporciona el análisis de la relación entre el lujo y la gestión. Como conclusión de esta primera parte se exponen las razones detrás de la necesidad de un enfoque de gestión de lujo. La segunda parte define la hipótesis de esta tesis, un marco teórico para formular la estrategia de negocio de una empresa de lujo. Esta pieza también define el método mixto de investigación llevado a cabo, lo que implica un análisis cuantitativo y cualitativo. En los resultados de esta segunda fase de investigación se explora la viabilidad del modelo y sus limitaciones. En la tercera parte se propone un modelo redefinido en base a las lecciones obtenidas en la fase de investigación, proporcionando una versión definitiva del marco.
Objetivos.
Dos son los objetivos principales de este estudio. Uno, evaluar el estado del arte en el campo del lujo y sobre todo su relación con la estrategia de negocio. Y dos, definir las bases de un modelo para mejorar el proceso de formulación de la estrategia de negocios para firmas de lujo.<br>Introducció.
Aquesta tesi és una investigació sobre el concepte de luxe i la seva relació amb la teoria de direcció estratègica.
Motivacions.
La principal motivació darrere de l'elaboració d'aquest estudi és explorar la complexitat implicada en la gestió de les firmes de luxe, i en particular el procés de formulació de l'estratègia de negoci. La investigació ha estat extensa en el cas de l'estat de l'art i en la fase d'investigació. No obstant això, l'autor reconeix que la seva experiència com a professor en escoles de negoci (nivell de postgrau) i com a consultor privat han influït en la capacitat de reunir més coneixements en aquesta investigació. La motivació última d'aquesta investigació és contribuir al treball acadèmic i la pràctica empresarial, proporcionant un marc teòric per ajudar els executius a formular l'estratègia de negoci d'una empresa de luxe.
Estructura.
Aquest treball està organitzat en tres parts principals. La primera part és una introducció al concepte de luxe. Aquí es proporciona l'estat de l'art amb una breu visió sobre l'evolució històrica d'aquest concepte, el mercat de luxe i la revisió de la literatura sobre comportament dels consumidors. Aquesta part també proporciona l'anàlisi de la relació entre el luxe i la gestió. Com a conclusió d'aquesta primera part s'exposen les raons darrere de la necessitat d'un enfocament de gestió de luxe. La segona part defineix la hipòtesi d'aquesta tesi, un marc teòric per formular l'estratègia de negoci d'una empresa de luxe. Aquesta peça també defineix el mètode mixt de recerca dut a terme, el que implica una anàlisi quantitativa i qualitativa. En els resultats d'aquesta segona fase d'investigació s'explora la viabilitat del model i les seves limitacions. A la tercera part es proposa un model redefinit en base a les lliçons obtingudes en la fase d'investigació, proporcionant una versió definitiva del marc.
Objectius.
Dos són els objectius principals d'aquest estudi. Un, avaluar l'estat de l'art en el camp del luxe i sobretot la seva relació amb l'estratègia de negoci. I dos, definir les bases d'un model per millorar el procés de formulació de l'estratègia de negocis per a firmes de luxe.<br>Millán Planelles, D. (2017). Understanding the formulation of business strategy in luxury firms, a mixed methods research including external market factors and internal managerial perspectives [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/78296<br>TESIS
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Jeena, Umesh. "Selecting an appropriate process for the formulating of an operations strategy for Bridgestone/Firestone, Port Elizabeth plant, in a changed market environment." Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/d1011325.
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The research problem addressed in this study was aimed in assisting the management of Bridgestone/Firestone, Port Elizabeth plant, in selecting an appropriate process for the formulation of an operations strategy. The author embarked on a literature survey to gain understanding of the challenges that are occurring in the market environment. The theories and techniques around operational strategies were extensively researched in an effort to effectively and efficiently assist the management of Firestone in achieving a competitive advantage over rival competitors. Other areas of focus include the content, development, principles and concepts in developing an operations strategy. The author details the process of the formulation of an operations strategy as well as the discussion of four models/procedures deployed in organisations that would enhance strategy formulation. It is evident from the findings of the empirical study that a high percentage of the respondents “agree” that the strategy deployed within Bridgestone/Firestone, Port Elizabeth plant is appropriate, yet an alarmingly high percentage believe it to be “ineffective.
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Toledo, Parada Pablo Antonio. "Estudio de la biodisponibilidad relativa de clopidogrel (Expansia®), formulación oral de Laboratorio Stein S. A. versus la formulación de referencia del mercado, Plavix® — Study of the relative bioavailability of clopidogrel (ExpansiaTM) oral formulation of Stein Laboratory S. A. versus market reference, PlavixTM." Tesis, Universidad de Chile, 2011. http://www.repositorio.uchile.cl/handle/2250/105389.
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Edwards, Graham Neil. "Market share, profitability and implications for strategy formulation." Thesis, 2015. http://hdl.handle.net/10539/17225.
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The research explores the. causal relationship between
market share and profitability arid is specifically aimed
at understanding the factors that affect the "strength of
this relationship, and the mechanisms that cause the
relationship. %
The research initially utilised a data base of over 100
South African SBUs with information in the "PIMS Limited
5 Information, Model" format. The relationship between
market share and profitability was explored using
ordinary least squares regression analysis and the slope
of the line was found to be significantly lower than that
of the quoted PIMS studies. Cluster analysis was used on
the environmental variables to produce clusters of
similar environments and regression analysis again done
on market share and profitability to test whether the
correlation between profitability and market share was
stronger or weaker i n ; the different environmental
\ settings. _ Significant differences wOre found in, the
correlations and one particular environment was found to
exhibit a : relationship between market share rind
profitability that was significantly stronger than all
other environmental settings. A fine grained methodology
was developed to determine the cause of the correlation
for this environment. This initial study led to the
causal relationship between market share and
profitability being explained for the SBUs concerned.
The results of the initial study were then extended using
intuition, logic and some accepted concepts from the
literature into a new generalised theory, and some
working hypotheses were formulated. A methodology for
testing the hypotheses using the remaining SBUs in the
data base was developed. The results supported the
~ hypotheses and hence the theory. \ \
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Mauro, Paolo. "THE DYNAMIC OLIGOPOLISTIC MARKET EQUILIBRIUM PROBLEM: THE VARIATIONAL FORMULATION, THE LAGRANGEAN FORMULATION, THE INVERSE PROBLEM AND COMPUTATIONAL MATTERS." Tesi di dottorato, 2013. http://www.fedoa.unina.it/9134/1/Tesi%20di%20Dottorato%20di%20Ricerca%20di%20Paolo%20Mauro%20PDFA.pdf.
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In this thesis we focus our attention on a particular optimization problem coming form
economy: the dynamic oligopolistic market equilibrium problem. This is the problem
of finding a trade equilibrium in a supply-demand market between a finite number of
spatially separated firms who produce one only commodity and ship it to some demand
markets.
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LO, YA-HUEI, and 羅雅惠. "The Formulation of Taiwan's Night Market Operation Plan-Taking the Hanxi Night Market as an Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/rarpc8.
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碩士<br>朝陽科技大學<br>企業管理系高階產業經營碩士在職專班<br>106<br>Night market caused much negative and positive effect. This study develops an operation plans for Hanxi night market including: engineering, environmental sanitation, food safety management, traffic management, fire protection and public safety, and social feedback.
This study provides a comprehensive operational plan for management unit to manage the vendors. This study can increase the tax revenue, quality of night, the vendors can increase revenue and provide consumers with a safe and clean consumer environment.
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Chu-Hsiung, Lin, and 林楚雄. "The Formulation of an asymmetry GARCH Model:an Empirical Study in Taiwan Stock Market." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/96734638951981832948.
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博士<br>國立中山大學<br>企業管理研究所<br>86<br>This thesis proposes a Threshold-Switching GARCH model which allows an asymmetric reaction of the conditional volatility to the arrival of news. In the Threshold-Switching GARCH model the method of capturing an asymmetric reaction is induced by both the slope and intercept of the equation of news impact curve to be changeable through the signs of past shocks. By an analysis of parameters of the equation of the news impact curve, it can be shown that the Threshold-Switching GARCH model can not only capture the different impacts of unexpected error terms but also the behavior of the inversion of asymmetry and news size bias effects. Furthermore, this thesis discusses the statistical characteristics, including the formulas of the unconditional second order moment, the fourth order moment, kurtosis of the innovation and the proof of the stationary process. In this thesis I use the data of Taiwan stock price to evaluate the validity of the Threshold-Switching GARCH model. The sample period is from January 6, 1987 to December 31, 1997, the number of which is 3151. With the application of the Threshold-Switching GARCH model, the extensive Threshold-Switching GARCH model and some asymmetry GARCH models to study the volatility of Taiwan stock price, the empirical results are shown that the Threshold-Switching GARCH model is better than some traditional asymmetric GARCH models in capturing the behavior of volatility. Moreover, the empirical results of volatility of Taiwan stock price indicate that the behaviors of volatility have GARCH effects, asymmetric reaction and news size bias effect. In order to test the robustness of the Threshold-Switching GARCH model, the subsample from October 11, 1989 to December 31, 1997 is chosen to discuss the structural change of the volatility behavior between the bear and the bull periods. The empirical result indicates that the level and persistence of volatility in the bear period are different from those in the bull period. The level of the volatility in the bear period is higher than that in the bull period. The volatility in the bull period is more persistent than that in the bull period. The test of the robustness in the subsample indicates that the fitness of the Threshold-Switching GARCH model is still better than that of the traditional GARCH models.
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Hsu, Pei-Chen, and 許佩真. "Business Strategy Formulation for Beverage Market in Taiwan-A Case Study on Company P." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/95602638473225186623.
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碩士<br>淡江大學<br>國際商學碩士在職專班<br>93<br>This research is to find out and discuss how to manage the beverage packaging manufacturers in the uncertain environment and sustain their competitive advantages. Through the mission statement of the case company, this research proceeds on evaluation of the internal, industrial and external environment and then proposes the main factors of how the enterprise generates the competitive strategies. This research adopts the means of case study analysis, and thus the conclusions of the research are made
based on the discussion of domestic and foreign documents, collection of primary and secondary documents. They are listed as follows:
(1) Taking individual enterprise under the skeleton of firm theory as the starting point, centering on corporate mission as tactic decision and deliberation, the research considers the factors based on the premise of mission deriving from the environmental impact of the organization to be taken as the basis before the tactic is carried out. With the mission statement of the case company, three main environmental factors, internal, industrial and external factors, are considered to draw its strategic competition factors and to reveal how the strategies are formed to be the company’s reference when they need to make or modify particular competitive strategies.
(2) Whether enterprises can achieve their goals successfully often influence on environmental changes. Since the environment changes, the strategy is going to instruct the enterprise of their position in the environment. Under such a premise, the corporation mission will push to apply different strategy in different period of time. Beside, different strategy will also have influence on the establishment and implementation of future strategies.
(3) Based on 7S framework, the five-force model, and PESTEL theoretical skeleton analysis, we know that this beverage packaging manufacturer uses “providing multiple service” as its corporation strategy. In the internal environment, they “implement the operating efficiency” to adjust accordance with the environmental change. In the industrial environment, they keep the “advantage of leading technology” to survive on the industry. In the external environment, they correspond with the “tendency of recycling and reuse” adjusting to the present development of global environmental protection for reaching their corporation mission and “become the most admired company in the world.”
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"A study of market segmentation of the Hong Kong paging market and its implications for formulation of marketing strategies." Chinese University of Hong Kong, 1993. http://library.cuhk.edu.hk/record=b5887570.
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by Chiu Kwok-Yee, Louie Hon-Kuen.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1993.<br>Includes bibliographical references (leaves [97-98]).<br>ABSTRACT --- p.i<br>TABLE OF CONTENTS --- p.ii<br>LIST OF TABLES --- p.v<br>LIST OF FIGURES --- p.vii<br>ACKNOWLEDGMENTS --- p.viii<br>CHAPTER<br>Chapter 1. --- INTRODUCTION --- p.1<br>Chapter 1.1 --- Reason for Study --- p.1<br>Chapter 1.2 --- An Overview of the Local Market --- p.2<br>Chapter 1.2.1 --- Market Size and Growth --- p.4<br>Chapter 1.2.2 --- Market Competitors --- p.6<br>Chapter 1.2.3 --- Strategies --- p.8<br>Chapter 1.2.3.1 --- Low Price Strategy --- p.3<br>Chapter 1.2.3.2 --- Service Differentiation Strategy --- p.9<br>Chapter 1.2.3.3 --- Market Development Strategy --- p.11<br>Chapter 1.3 --- Research Objectives --- p.13<br>Chapter 1.3.1 --- Decision Problems --- p.13<br>Chapter 1.3.2 --- Research Problems --- p.13<br>Chapter 1.3.3 --- Research Objectives --- p.14<br>Chapter 2. --- LITERATURE REVIEW --- p.15<br>Chapter 2.1 --- Definition --- p.15<br>Chapter 2.2 --- Segmentation Options --- p.15<br>Chapter 2.3 --- Advantages of Market Segmentation --- p.17<br>Chapter 2.4 --- Prerequisites for a Segmentation Scheme --- p.18<br>Chapter 2.5 --- Segmentation Bases --- p.20<br>Chapter 2.5.1 --- Geographic Segmentation --- p.20<br>Chapter 2.5.2 --- Demographic Segmentation --- p.20<br>Chapter 2.5.3 --- Psychographic Segmentation --- p.21<br>Chapter 2.5.4 --- Behaviouristic Segmentation --- p.24<br>Chapter 3. --- RESEARCH METHODOLOGY --- p.27<br>Chapter 3.1 --- Research Design --- p.27<br>Chapter 3.2 --- Sampling --- p.27<br>Chapter 3.3 --- Data Collection --- p.28<br>Chapter 4. --- LIMITATIONS --- p.30<br>Chapter 5. --- IDENTIFICATION OF MARKET SEGMENTS FOR PSYCHOGRAPHIC AND BENEFIT SEGMENTATION --- p.32<br>Chapter 5.1 --- Psychographic Segmentation --- p.32<br>Chapter 5.1.1 --- Factor Analysis --- p.32<br>Chapter 5.1.2 --- Cluster Analysis --- p.38<br>Chapter 5.2 --- Benefit Segmentation --- p.41<br>Chapter 5.2.1 --- Factor Analysis --- p.42<br>Chapter 5.2.2 --- Cluster Analysis --- p.45<br>Chapter 6. --- INTERPRETATION AND PROFILING OF MARKET SEGMENTS --- p.47<br>Chapter 6.1 --- Demographic Segmentation Analysis --- p.47<br>Chapter 6.2 --- Usage Segmentation Analysis --- p.52<br>Chapter 6.2.1 --- Demographic Profile --- p.52<br>Chapter 6.2.2 --- Psychographic Profile --- p.55<br>Chapter 6.2.3 --- Media Preference and Product Usage Profile --- p.56<br>Chapter 6.2.4 --- Benefit Profile --- p.56<br>Chapter 6.2.5 --- Service-Needs Profile --- p.58<br>Chapter 6.3 --- Psychographic Segmentation Analysis --- p.61<br>Chapter 6.3.1 --- Interpretation of Segments --- p.61<br>Chapter 6.3.2 --- Media Preference and Product Usage Profile --- p.69<br>Chapter 6.3.3 --- Benefit Profile --- p.71<br>Chapter 6.3.4 --- Service-Needs Profile --- p.72<br>Chapter 6.4 --- Benefit Segmentation Analysis --- p.76<br>Chapter 6.4.1 --- Interpretation of Segments --- p.76<br>Chapter 6.4.2 --- Psychographic Profile --- p.81<br>Chapter 6.4.3 --- Media Preference and Product Usage Profile --- p.82<br>Chapter 6.4.4 --- Service-Needs Profile --- p.83<br>Chapter 7. --- IMPLICATIONS FOR MARKETING STRATEGIES --- p.86<br>Chapter 7.1 --- Discussion --- p.86<br>Chapter 7.1.1 --- General Demographics of Pager Users --- p.86<br>Chapter 7.1.2 --- Services Needed by Pager Users --- p.87<br>Chapter 7.1.3 --- An Evaluation of the Four Segmentation Bases Usedin the Study --- p.88<br>Chapter 7.1.4 --- Similar Segments Identified by Both Usage and Benefit Segmentation --- p.90<br>Chapter 7.2 --- Implications for Marketing Strategy --- p.92<br>Chapter 7.2.1 --- Target Market --- p.92<br>Chapter 7.2.2 --- Product Strategy --- p.92<br>Chapter 7.2.3 --- Price Strategy --- p.93<br>Chapter 7.2.4 --- Promotional Strategy --- p.94<br>Chapter 7.2.5 --- Distribution Strategy --- p.94<br>Chapter 8. --- CONCLUSION --- p.95<br>BIBLIOGRAPHY<br>APPENDICES<br>APPENDIX A Questionnaire (English Version)<br>APPENDIX B Questionnaire (Chinese Version)<br>APPENDIX C List of AIO Questions<br>APPENDIX D Varimax Rotated Component Analysis Factor Matrix<br>APPENDIX E Psychographic Profile of the Two Usage Segments<br>APPENDIX F Psychographic Profile of the Six Psychographic Segments<br>APPENDIX G Demographic Profile of the Six Psychographic Segments<br>APPENDIX H Demographic Profile of the Two Benefit Segments<br>APPENDIX I Psychographic Profile of the Two Benefit Segments
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Hiroyuki, Shibata. "Study for Japanese CVS (Lawson) Strategic Formulation at Phase of Full Market-Opening in Shanghai." 2005. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0002-2206200510041100.
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Shibata, Hiroyuki, and 柴田裕元. "Study for Japanese CVS (Lawson) Strategic Formulation at Phase of Full Market-Opening in Shanghai." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/38150845643468049122.
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碩士<br>淡江大學<br>國際貿易學系國際企業學碩士班<br>93<br>Under the dramatic environmental changing backgrounds such as rocket economic growth in this decade and full market opening against foreign capitals at the ends of 2004, Shanghai, which have more than half of CVS in China, is surely starting to change its rule from “world factory” to “world customer”. In this thesis, how Lawson, Shanghai CVS model of Sino-Japanese enterprise, will take a strategic choice at this stage, and how they will be able to accomplish its vision “The hot station in the neighborhood” under new environmental conditions is mainly analyzed through its surrounding various influential environmental elements including internal, industrial and macro environment under its mission Statement “For the Customer”. As the result of analysis, our findings are presented below:
Key factors against three levels environmental impacts on Lawson:
(1) Internal Environment key factor: “Face to Face
Communication” with local staffs
(2) Industrial Environment key factor: “Cooperation”
with local stakeholders
(3) Macro Environment key factor: “Convenience Life”
for Shanghai people
As the result of three different level of environment impact on Lawson, Strategic Choice at this stage is “For Shanghai City” which suggests Lawson should stay and make effort to invest in Shanghai, not other places. This strategic choice can offset the Lawson’s weakness and shortcoming, and even shift into Lawson’s competitive advantage in Shanghai retailing market.
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Chang, Fan-Ju, and 張帆如. ""Home / Nation" as Company with my Emigration: on the Formulation of "Market Community" in Czech." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/53749069872791304446.
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Tai, Tzu-cheng, and 戴自成. "Formulating Taiwan’s Internet IP Peering Mechanism from Two-Sided Market Perspectives." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/83550965027044629601.
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碩士<br>國立中山大學<br>經濟學研究所<br>98<br>We propose that the industry structure in Taiwan broadband market is a two-sided market. In this framework, the networks need to be completely interconnected in order to ensure unhindered (or smoothly) information flow. Based on a two-sided market model, we analyze the IP peering mechanism for Taiwan Internet market. We show that the IP peering access charges should be a very low constant amount to reflect the unique Taiwan broadband industry structure. Furthermore, in attracting more Internet content providers (ICP) and end users to provide more content services and Internet applications, the Internet service providers (ISP) should provide free broadband services to ICPs. Though these results are contradictory with the “user-pays” principle, it ensures more profitable for ISPs and ICPs. Most importantly, the impacts on the whole social welfare are improved. Last, we examine a more efficacious framework for ensuring network neutrality is Efficient Component Pricing Rule (ECPR) in a vertically-integrated monopoly market, as in Taiwan Broadband industry.
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Lee, Yu-Shien, and 李郁憲. "On The Formulation of Long-Investment strategy for Taiwan Stock Market— Case Study for Life Insurance." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/07115455363118130295.
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碩士<br>國立臺灣大學<br>企業管理碩士專班<br>101<br>The purpose of this study is to formulate a process of long-term investment on stocks for a life insurance company in Taiwan.
The process explains the key factors of stocks investment are timing and valuation. Considering the TWSE’s volatility, the better investment timing is when the TSEC index is below the moving average with 10 years. On the other hand, the better price level for long-term investment could be approached by the Gordon Pricing Model and the position of historical price range.
As empirical results of this study have shown, when the TSEC index is on the level of 5,000, it is a good timing for long-term investment on stocks. Even though the existing positions were underwater, at this point, it had better not be fire sold rather than additionally increase the investment in order to reduce the average holding cost and raise up the probability of getting profit when the market will reverse. By virtue of this fact, Lifers’ fund managers should add more cyclical stocks when the TSEC index is below 5,000. If Lifers can manage funds in this way, they will not only be able to catch the profit from long-term point of view, but also stabilize the stock market which is beneficial to the economy and the market.
This study empirically demonstrates the inverse relationship between the investment horizon and the averaged profit and loss; in other words, the longer the investment horizon is, the less the average loss will be. So, Lifers should extend their investment horizons and additionally increase positions instead of fire selling when the good price level appears. Lifers should avoid the herd behavior whatever the stock market is either bullish or bearish.
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Ou, Tzu-Hsuan, and 歐子玄. "The Analysis of Strategy Formulation for Financial Holding Company—A Case of C Company Market Entry Strategy." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/69920807460100700782.
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碩士<br>淡江大學<br>國際商學碩士在職專班<br>97<br>As a business starts to be globalized, it has to make a decision of choosing a new market to target. In the process of globalization, financial business in Taiwan faces an important issue of how to choose a proper strategy to penetrate into a new market. Whether a financial business adopts appropriate strategies and modes of running would affect its profit, market share, and even its advantages. In this thesis, the issue of choosing a new market is to focus on the mainland China. Although the Taiwanese government policy of cross-strait is not completely released yet, it can be prospected that Taiwanese business will be able to have more strategic modes and rapid reactions when the policy become completely clear in the future. This is a qualitative and descriptive research that contains related domestic and overseas literatures reviews, secondary data and reports collecting, and interviews with managers and staffs of companies in related field. The business strategies of financial holding companies are also to be discussed by a case study of a company under a theoretical framework.
The research is to find the key factors affect a company strategy by reviewing its mission statement, as follows: the key factors of the internal environment, the industrial environment and the macro-environment. Then, strategy formulations of the company are to be deducted, and analyze how a strategic decision is also appropriated by its subsidiary (for example, how the decision is appropriated by its subsidiary in the process of entering a new market). The conclusion is as follows: the factors of the internal environment is"the team worth to entrust", the industrial environment is"the globalized Chinese market" and the macro-environment is"grasp of financial situation beating". With analysis of the aforementioned three key factors in three dimensions, the research deducts that "Glocalization" is the key strategic factor for the case company. The analysis process of the key factors for formulation of strategy contributes suggestions for financial business to explore strategies in the future and to enter new markets.
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Chung, Kuo-Jen, and 鍾國仁. "Formulation and Competitive Strategy of Used Car Market in Japan and Taiwan- A Case Study of TOYOTA –." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/86qt3e.
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碩士<br>國立臺中科技大學<br>應用日語系日本市場暨商務策略碩士班<br>103<br>The trading number of used car in Taiwan has first overpassed the selling of new car since 1995. Over the past ten more years, the used car market has been growing
rapidly and is now far beyond the new car market. the business turnover has surpassed the new car market doubly since 2006.Now, in Taiwan,The trading number of used car is still twice as many as the new car selling ,which demonstrates consumers’ new concern with used car.
However, the used car market still have many trading arguments with the problem of asymmetric information under the poor law systems, which couldn’t guarantee the
customers’ rights. Face with the same situation as Japan 20 years ago. Few dishonest used car stores just cared about their own benefits but not the customers’ rights. They ignored the security, sold abnormal cars illegally, which resulted in the customers’ distrusted about the used car stores. Consumers always have less trust in used car, due to the asymmetric information in used car market. Thus some automobile brand distributors focused on new car market start to operate the used car businesses. That is called certified pre-owned car. The famous automobile brand in Taiwan - “TOYOTA”, has started to operate the used car business since 1999. It first to built up the “Certified Pre-Owned” model in Taiwan. Offer quality guarantee for customers. Repeated success for many years.
This research chooses “TOYOTA” as the case. Then use Competitive strategy,Value chain and VRIO model to analysis of the external environment and the inherent advantages of the enterprise. Finally, My studies show that its management strategies and the key successful factors , and offer advice to dishonest used car stores for future development of used car market.
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Hulley, Michael G. "The formulation of a strategy for a Japanese company to export used vehicles to the Sub-Saharan African markets." Thesis, 2006. http://hdl.handle.net/10413/10145.
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The wave of democratisation and economic liberalisation, which has shaped Africa over
the past decade and a half has changed the continent and its business environment
significantly. The costs of doing business are declining and returns increasing- in any
language this is an environment worth investigating.
Luis , et al 2006
This research investigates the formulation of a strategy, of a Japanese e-commerce
company, trading in used vehicles, exported around the world from Japan. The research
revolves around the strategy that Trust Company Ltd will embark on, in which they enter
into the Sub Saharan Africa market, in terms of investment of people, infrastructure, and
capital within the proposed markets, as opposed to their usual way of doing business,
and that is the selling of vehicles on the internet, as had been done in the past. The
proposed strategy is to install internet dealerships and make stock available in the decided
markets in sub-Saharan Africa, where customers can purchase from these outlets instead
of ordering from the internet, as had been done before in the past.
The aim is to identify the strategy, and analyse its effectiveness, as well as the impact on
the customer, and to research if this strategy is effective in creating brand awareness, as
well as increase in sales turnover, and competitive advantage. This will determine if the
change in strategy is viable.
As there is no available academic literature on this topic, sampling is in the form of
secondary data from questionnaires, as well as questionnaires to stakeholders, and the
analysis of the data produced from these sources, through applied research.
Due to the nature of this business and the proposed strategy it would not be feasible to
draw parallels to other industries, as the dynamics are not similar.
This data is also analysed in terms of academic modem business analysis methods.
The intent here is to establish the direction of strategy and is effectiveness thereof.<br>Thesis (MBA)-University of KwaZulu-Natal, Westville, 2006.
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"Formulation of an agricultural index for the market derived from the agricultural commodities negotiates within the BM&F." Tese, BIBLIOTECA CENTRAL DA UFLA, 2006. http://bibtede.ufla.br/tede//tde_busca/arquivo.php?codArquivo=36.
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"Formulation of marketing strategies for a European brand steam iron in Hong Kong to challenge the Japanese market leader." Chinese University of Hong Kong, 1989. http://library.cuhk.edu.hk/record=b5886144.
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Chi-Hong, Lu, and 呂至宏. "Exploring the Formulation of Competitive Strategy of Senior Citizen Traveling Market in Taiwan---A Case Study of Company S." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/e962qa.
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碩士<br>淡江大學<br>國際商學碩士在職專班<br>94<br>In 1990, it accelerated to an elder society . Especially, the baby-boom generation of post-war, becoming 65 year-old in 2011, will have a huge impact on the society. Consequently, human beings will develop the direction of enjoyment on their residence, expenditure and time. China tourism is revealing this change of life style. On the basis of these two main tendencies, this study tries to do a research on the market of senior tourism. And then explores the formulation of strategy for travel industry to cope with these tendencies.
Japan, next to Hong Kong, is the second favorite destination for Taiwanese people. Besides, they, the senior citizen in Taiwan, have a deep understanding of Japanese culture. S company serves this senior generation for more than 45 years, and they affirm the reputation and credibility of S company. Address S company as a case study to explore the formulation of competitive strategy of senior citizen traveling market in Taiwan.
Service of diligence and service of sentiment is the mission statement of S company, and its’ core competence is professional staff. To cope with competitors in the industry, it owns its’ advantages of the worthwhile service of experience, channel and source. To accommodate general environment, S company studies ways in satisfying the elder society. Therefore, S company bends its’ effort for the Japan tourism market of senior citizen.
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Nell, Johannes Hendrik. "Utilising scenario planning in formulating the strategic marketing plan in the commercial vehicle market sector in South Africa." Thesis, 2009. http://hdl.handle.net/10210/2957.
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Huang, Pao-Chun, and 黃寶春. "A study on competitive strategy formulation in marketing business for integrated securities firm in brokerage markets – A case study of a Taiwan H securities firm." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/11817434284333807868.
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碩士<br>淡江大學<br>國際企業學系碩士在職專班<br>101<br>The study aims to discuss the situations in recent years when security industry is in face of Europe’s debt crisis and under the influences of disputes on domestic imposition on capital gains tax and National Health Insurance supplement premium, investors lose their confidences in stock market and therefore pull their cash out of stock market, triggering the slumps in volume of trade in brokerage market and to discuss how financial holding securities firm use their existing strengths with management competition strategy to expand brokerage business through effectively promoting the marketing business strategy of cross-selling business in competitive brokerage markets.
By targeting a specific financial holding securities firm in the case study, the study is founded on the management strategy of the securities firm in the case study with cross-selling business as its competitive strategy in marketing business to fully expand brokerage business. Based on the strategic management framework proposed by Dr. Lin and Pao (2004), the important relevant factors to enterprise competitive strategy formulation are summarized as references to security industry. This study utilizes case-study method, both of foreign and domestic relevant literature research and collection of primary data and secondary data. The key findings are summarized below:
1. Under the mission statement of the enterprise, combining the analysis and evaluation in inner environment, external industrial environment and overall environment to summarize the important considerations in competitive strategy formulation of H securities company: “bank support, brokerage expansion” in respect to inner environment, “having a large number of high quality clients” in respect to external industrial environment and “open policy, derive demand” in respect to overall environment. Combining foregoing three most important factors, the competitive strategy of the securities firm in the case study is formulated as “full expansion in brokerage business” to meet the requirements of the mission statement.
2. Based on the missions statement of H securities firm in the case study – “becomes number one financial holding securities firm in brokerage business market share”, evaluate its internal environment, external industrial environment and overall environment to name the best strategy for this securities firm to achieve “full expansion in brokerage business” to be promoting cross-selling business as its marketing business strategy.
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FU, ZE-WEI, and 傅澤偉. "Industry structure analysis and competitive strategy formulation:A case study of color television set industry and market in Taiwan area." Thesis, 1987. http://ndltd.ncl.edu.tw/handle/76006413529718604817.
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Huang, Shih-Fang, and 黃世芳. "Study on the Dynamic Competitive Strategy Formulation for Line Transportation Company Getting into"Door to Door" Parcel Delivery Market ─ A case study on Company C ─." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/57765419875141710020.
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碩士<br>淡江大學<br>國際貿易學系國際企業學碩士班<br>93<br>With the change of life style, upgrade of living level and popularity of e-commerce, consumers want a rapid and convenient goods delivery method after shopping or gift giving, even while on a trip. These demands will change the line transportation market, therefore, the “door to door” parcel delivery industry will emerge, which attracts a lot companies to get into competition.
This study concentrates on the current development of line transportation companies in Taiwan with emphasis on the relationship between business strategy formulation factors and strategies so as to assess the internal environmental factors and external environmental factors through the mission statement of the target company; analyzes the dynamic strategies in different life cycle stages, and thus summarizes the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the line transportation companies. Making use of the explosive case study method, this study has studied the related archives comprehensively, and collected secondary data extensively with findings as follows:
1. Within the business mission statement, this study has assessed the internal and external competitive environment of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram.
2. Within the business mission statement, the internal environmental assessment factors and external environmental assessment factors are critical for business strategy formulation. As to the target company, the internal environmental assessment factors, including maintaining a complete and high efficient transportation system, professional training of staffs, are considered to be the key elements to accomplish of good quality, reliable, efficient and professional values.
3. Business strategy for line transportation company which are getting into” Door to Door” parcel delivery market is to adopt blockade strategy, other recommendations to the line transportation companies in new introduction life cycle are as follows: (1) adopting blockade strategy-sites addition and selection, truck teams formulation and adjust (2) creating cost leadership strategy- establishing sound logistic centers, developing new information system (3) creating differentiation strategy- developing logistic professionals and brand management.
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Hwang, Shui-Ren, and 黃旭仁. "Analysis for Taiwan Pharmaceutical Company to Adopt New Strength、New Formulation、New Application Route、New Combination or Global Generic model to Develop New Products in Taiwan Market." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/74369030170975273035.
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碩士<br>國立臺灣大學<br>高階公共管理組<br>96<br>The Growth rate of Taiwan pharmaceutical market is limited since the global budget conducted. Products will be developed and launched successfully in Taiwan market before exported to foreign market. Not only new strength、new formulation、new application route and new combination but also first launched global generics are good opportunities for Taiwan pharmaceutical companies which intent to develop the tech. and business. They can build up patent barrier, create product differentiation and
prolong product life cycle. Big Pharma also launch these kinds of products when first-in class products are rare to develop successfully.
What about the payoff of these new strength、new formulation、new application route、new combination and 1st launched global generics drugs in Taiwan? According to
the reference of Taiwan pharmaceutical, we evaluate them by risk-adjusted net present value (rNPV) and NPV calculation. In new strength、new formulation、new application route and new combination products strategy, the product net revenue has to be over NTD710million to achieve developmental value from initial phase 2 and 3. Such kind of candidates is hard to find out in Taiwan single market. If we reduce the marketing cost or patient numbers in clinical trial, it still not to be valuable when net revenue is NTD300million. 1st launched Global generic products are considered as available candidates in single and smaller Taiwan market because global generics only need one phase 3 generally. After rNPV calculation, the project is valuable when revenues will achieve NTD150million. If we reduce the marketing cost or patient numbers in clinical trial, it will be valuable when net revenue is over NTD 105million. Pharmaceutical companies shall be careful to check the value when developing stage prolonged and patients enrollment increased.
In competition model analysis, we find out the integration between governments or policy is critical rather than the individual competition strategy. The projects will turned
into un-valuable and lose the opportunities of market when governments evaluate the documents in globally highest benchmarking regulation and delay the launching schedules.