Relevant bibliographies by topics / Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Marketing"

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Beyer, Karolina. "Online marketing as a successor of traditional marketing." Studia i Prace WNEiZ 52 (2018): 9–20. http://dx.doi.org/10.18276/sip.2018.52/1-01.

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Drapińska, Anna. "Ethics of Marketing – is Marketing Ethical?" Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 41 (2015): 229–40. http://dx.doi.org/10.18276/pzfm.2015.41/2-19.

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Macanović, Vedrana, and Ljiljana Pavlović. "RAZVOJ RELATIONSHIP MARKETINGA." NIR, no. 16 (January 1, 2020): 85. https://doi.org/10.59417/nir.2020.16.85.

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Postindustrijsko društvo, usluţna ekonomija, ekonomija zasnovana na znanju, informatičko društvo, su koncepti koji predstavljaju pokušaj da se ukaţe na ključne promene koje su obeleţile novu ekonomiju. Relationship marketing predstavlja nov pristup marketingu, „novu marketing paradigmu“, čiji je značaj sve veći. Relationship marketing treba shvatiti pre kao putovanje, nego samu destinaciju. To je pristup koji podrazumeva traţenje odgovora na permanentne promene koje diktira okruţenje. Ključna vrlina savremenih organizacija je agilnost, koja podrazumeva sposobnost da se brzo, fleksibilno reaguj
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Kowal, Witold. "Marketing metrics – perspektywa marketingu offline vs. marketingu online." Marketing i Rynek 2023, no. 7 (2023): 18–26. http://dx.doi.org/10.33226/1231-7853.2023.7.3.

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Kanurić, Hakija. "MREŽNI MARKETING S ASPEKTA ISLAMSKOG PRAVA." Zbornik radova Islamskog pedagoškog fakulteta u Bihaću 12, no. 12 (2020): 65–81. http://dx.doi.org/10.52535/27441695.2020.12.65-81.

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Ovaj rad ima za cilj predstaviti mrežni marketing kao model poslovanja, distribucije i prodaje robe, ukazati na njegove pozitivnosti i negativnosti, praktična iskustva i zakonske regulative nekih zemalja spram ovog poslovnog modela, te elaborirati mišljenja savremenih islamskih pravnika o mrežnom marketingu i na koncu eksplicirati njegov šerijatsko-pravni status te objasniti da li je kompatibilan islamskim normama poslovanja ili ne.Prilikom proučavanja i analiziranja mrežnog marketinga korištena je metoda teorijske analize, deskriptivno-analitička i komparativna metoda.Rezultat studije pokazuj
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Oh, Heiwon, Brenda Avila, and Jay Sang Ryu. "COTTON AWARENESS MARKETING: THE COMPARISON OF SOCIAL MEDIA MARKETING AND CONVENTIONAL MARKETINT." Global Fashion Management Conference 3, no. 3 (2015): 338–41. http://dx.doi.org/10.15444/gfmc2015.03.03.03.

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Haker, Dina. "NOVE TEHNOLOGIJE I MARKETING." Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 35, no. 10 (2020): 1742–45. http://dx.doi.org/10.24867/09gi01haker.

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Cilj rada jeste analiza primene i veza novih tehnologija i marektinga. Elektronski marketing (e-marketing) predstavlja sve online ili elektronski bazirane aktivnosti koje omogućavaju proizvođačima roba i usluga da zadovolje potrebe i želje svojih kupaca na brz i efikasan način. Umesto elektronski marketing, sve češće se koristi termin digitalni marketing. U radu će biti određen nov koncpet primene marketinga i to internet ili elektronski marketing koji se sve češće koristi u praksi. Na primeru hotela Turist dat je prikaz upotrebe digitalnog marketinga u poslovanju.
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Mazurek-Łopacińska, Krystyna, and Magdalena Sobocińska. "Content Marketing in the Aspect of the Evolution of Internet Function and the Development of Marketing Concept." Marketing i Zarządzanie 52 (2018): 83–92. http://dx.doi.org/10.18276/miz.2018.52-08.

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Rutkauskas, Aleksandras Vytautas, and Adomas Ginevičius. "INTEGRATED MANAGEMENT OF MARKETING RISK AND EFFICIENCY / INTEGRUOTAS MARKETINGO RIZIKOS IR EFEKTYVUMO VALDYMAS." Journal of Business Economics and Management 12, no. 1 (2011): 5–23. http://dx.doi.org/10.3846/16111699.2011.555357.

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There are two principal problems arising for marketing management: first—the increase of marketing ability to use effectively its resources, and second—to inventory the risks influencing marketing activity in order to develop their management strategy. Considering exceptional riskiness of marketing, the solution of marketing efficiency problems is not separable from identification of risks, influencing marketing, and their management strategies development. Integrated analysis of marketing efficiency and risk management problems is performed in two ways. First, a marketing risks portfolio mana
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Holden, Alfred C., and Laurie Holden. "Marketing history: Illuminating marketing's clandestine subdiscipline." Psychology and Marketing 15, no. 2 (1998): 117–23. http://dx.doi.org/10.1002/(sici)1520-6793(199803)15:2<117::aid-mar1>3.0.co;2-f.

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Dissertations / Theses on the topic "Marketing"

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Kučinskaitė, Kamilė. "Socialinio marketingo priemonių taikymo jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_090331-02170.

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Darbo objektas - socialinio marketingo priemonių taikymas aktyvaus laisvalaikio skatinimui. Probleminis klausimas. Kaip taikyti socialinio marketingo priemones jaunimo aktyviam laisvalaikiui skatinti? Darbo tikslas – įvertinti socialinio marketingo priemonių taikymą jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose. Darbo uždaviniai: 1. Atskleisti socialinio marketingo teorinius aspektus; 2. Įvertinti socialinio marketingo priemones, taikomas aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose; 3. Identifikuoti socialinio marketingo priemones, taikytinas jaunimo
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Novotný, Ondřej. "Inbound marketing v kontextu tradičních nástrojů internetového marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-195465.

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This diploma thesis aims primarily to present inbound marketing as a new method of free propagation on the Internet and on the basis of my own research to further evaluate its suitability for selected business sectors. Research is conducted on a sample of 69 websites divided into seven sectors. After successive investigation of traffic sources and their effectiveness based on the relative expression of conversion rate the suitability of this method for particular sectors is judged. The second objective is a design of inbound marketing strategy for selected web based on knowledge from the pract
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Bagdonas, Mindaugas. "UAB „JORINGĖ“ marketingo veiklos planavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110506_151746-45924.

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Baigiamojo darbo tikslas - Atlikus įmonės UAB “Joringė” vidaus ir išorės aplinkos analizę, paruošti organizacijos marketingo planą. Pagrindinių darbo dalių trumpas turinys Teorinėje darbo dalyje analizuojama, kaip reikia taisyklingai rašyti marketingo planą bei kokios dalys turėtų būti įtraukiamos.Analitinėje darbo dalyje, pasitelkiant M.Porter 5 jėgų modelį ir PESTEL bei SWOT analizes, nagrinėjama UAB „Joringė“ vidinė ir išorinė aplinka.Projektinėje darbo dalyje suformuluoti tokie sprendimai:Sukurti ir pristatyti naujų įmonės prekinį ženklą, maksimaliai išnaudoti internetinio marketingo galim
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Galinaitytė, Dainora. "Partizaninio marketingo kanalų taikymas elektroninei komercijai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_135220-08048.

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Šiuo magistrantūros studijų baigiamuoju darbu buvo siekiama identifikuoti tinkamiausius partizaninio marketingo kanalus elektroninėje komercijoje. Teorinėje darbo dalyje analizuojama e-komercijos samprata, aiškinamasi, kas yra partizaninis marketingas ir kokių kanalų panaudojimo pagalba internete jis yra panaudojimas. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami rezultatai lyginamojo tyrimo, kurio metu buvo siekiama išsiaiškinti, kaip keturios pasaulinės informacinių technologijų kompanijos „Apple“, „Google“, „Microsoft“ ir „IBM“ panaudoja 16 netradicinio marketingo kanalų. P
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Zhu, Zhichang. "From marketing systems to systems marketing." Thesis, University of Hull, 1995. http://hydra.hull.ac.uk/resources/hull:3706.

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This thesis attempts to explore an alternative taking us beyond the paradigmatic tension which currently dominates and stagnates the discipline of marketing study.This is done in the light of Habermas's critical theory and contemporary critical systems thinking (CST). It is argued that there is an urgent need to bring together the strengths of 'critical' and 'systems' so as to facilitate collective complementarity while at the same time preserving opportunity for pursuing individual development among heterogeneous approaches.Based upon an investigation of how systems approaches have been emplo
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Řezníček, Josef. "Efektivita obsahového marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193551.

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The main purpose of this work is to find out what influences efficiency and reaching goals of content marketing by creating and promoting articles, e-mails, videos, podcasts and social network content. The author defines theoretic fundaments of content marketing, research parts of content strategy that influences content marketing, and tries to find out, how those forms of content use more efficiently. At the end of the work author offers proposals of possible key performance indicators for measuring content marketing results and efficiency. He uses methods of data analysis, experiments on use
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Krick, Matthias. "Marketing : Beziehungsorientierte Konzeption und die Rekonstruktion in Sinnzusammenhängen /." Zürich, 1999. http://www.unizh.ch/ifbf/marketing/diss/mk/dissmk.pdf.

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Varfan, Mona, and Alfa Shima. "Traditional marketing vs. Internet marketing. A comparison." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-777.

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<p>Title: Traditional marketing vs. Internet marketing: A comparison</p><p>Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. What are the main differences between Internet marketing and traditional marketing? Which one of the two approaches contains the most used and effective marketing tools according to chosen companies in this thesis?</p><p>Purpose: The aim of this study is to compa
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Röndell, Jimmie. "From Marketing to, to Marketing with Consumers." Doctoral thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-183626.

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Empowered by information technology and the internet, consumers are participating more than ever in activities that traditionally are exclusive to firms. No longer do marketers hold exclusive rights to defining and supplying value to customers; value is created by and with consumers in interactions. This constitutes a fundamental change in the established understanding of consumer marketing. This thesis argues for a subtle but vital shift in perspective, from one of marketing to, to one of marketing with consumers, by addressing the research question: How does the shift from marketing to, to m
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Perera, Ana Amélia Brauner. "Projeto poupança florestal: marketing ou marketing social?" Universidade Federal de Pelotas, 2008. http://repositorio.ufpel.edu.br/handle/ri/1575.

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Made available in DSpace on 2014-08-20T13:46:41Z (GMT). No. of bitstreams: 1 ana_amelia_brauner_pereira_dissertacao.pdf: 4725645 bytes, checksum: 6eb2077e22112c143bc9042a26e55b98 (MD5) Previous issue date: 2008-11-24<br>The global economy has transformed business and has had a direct impact on regional cultures. It has also interfered on modes of production and personal relationships within business. This process has been followed and stimulated by the use of marketing strategies that create a better acceptability of the market s actions. Marketing produces detailed studies on people s beh
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Books on the topic "Marketing"

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Seabrook, John. Nobrow: Kulʹtura marketinga. Marketing kulʹtury. AdMarginem, 2012.

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Bond, Craig A. Controlling marketing: Marketing success through marketing controls. Pluribus Press, 1989.

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Dallmer, Heinz. Einführung in das Marketing: Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct marketing, new marketing, zukünftiges Marketing. Gabler, 1991.

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Kellie, Vincent, Wright Claire, and Chartered Institute of Marketing, eds. Marketing essentials: Assessing the marketing environment ; Marketing information and research ; Stakeholder marketing. BPP Learning Media, 2008.

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Zikmund, William G. Marketing. 3rd ed. Wiley, 1989.

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Runia, Peter M., Frank Wahl, Olaf Geyer, and Christian Thewißen. Marketing. Oldenbourg Wissenschaftsverlag Verlag, 2011. http://dx.doi.org/10.1524/9783486714531.

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Lamb, Charles W. Marketing. 8th ed. Thomson/South-Western, 2006.

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Armario, Enrique Martin. Marketing. Ariel, 1993.

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Bauer, András. Marketing. AULA, Budapesti Közgazdaságtudományi Egyetem, 1992.

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McDaniel, Carl. Marketing. Allyn and Bacon, 1987.

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Book chapters on the topic "Marketing"

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Biesel, Hartmut H. "Marketing Marketing gezielt nutzen." In Vertriebsarbeit leicht gemacht. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-02982-1_4.

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Kleinaltenkamp, Michael, and Samy Saab. "Marketing-Controlling Marketing-Controlling." In Technischer Vertrieb. Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-79533-9_6.

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Vossebein, Ulrich. "Marketing und Marketing-Management." In Marketing. Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-86757-5_1.

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Vossebein, Ulrich. "Marketing und Marketing-Management." In Marketing. Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-94529-7_1.

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Vossebein, Ulrich. "Marketing und Marketing-Management." In Marketing. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-94601-0_1.

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Kucuk, S. Umit. "Marketing and Marketing Mix." In Palgrave Studies in Marketing, Organizations and Society. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-18215-0_2.

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Pasquier, Martial, and Jean-Patrick Villeneuve. "Marketing and public marketing." In Marketing Management and Communications in the Public Sector. Routledge, 2017. http://dx.doi.org/10.4324/9781315622309-2.

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Kucuk, S. Umit. "Marketing and Marketing Mix." In Visualizing Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-48027-5_2.

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Carl, Notger, Rudolf Fiedler, William Jórasz, and Manfred Kiesel. "Marketing." In Grundkurs Betriebswirtschaftslehre. Vieweg+Teubner Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-93954-8_3.

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Jørgensen, Steffen. "Marketing." In Handbook of Dynamic Game Theory. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-44374-4_22.

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Conference papers on the topic "Marketing"

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Deák, Balázs, and István Szabó. "Marketing Digital Shift: How Has Traditional Marketing Transformed into Digital Marketing and Why?" In 2025 IEEE 19th International Symposium on Applied Computational Intelligence and Informatics (SACI). IEEE, 2025. https://doi.org/10.1109/saci66288.2025.11030115.

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Same, Siiri, and Jorma Larimo. "Marketing Theory: Experience Marketing and Experiential Marketing." In The 7th International Scientific Conference "Business and Management 2012". Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/bm.2012.063.

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Berčík, Jakub. "Aroma Marketing - a Modern Marketing Phenomenon." In International Scientific Days 2018. Wolters Kluwer ČR, Prague, 2018. http://dx.doi.org/10.15414/isd2018.s2-3.02.

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Sajin, Vlada. "Social media marketing and digital marketing." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.37.

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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers.
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Fisunenko, Pavlo, and Andrii Anferov. "MARKETING AND MARKETING TOOLS IN DEVELOPMENT." In Economic Transformation in the Context of Global Challenges: Current Issues. Publishing House “Baltija Publishing”, 2025. https://doi.org/10.30525/978-9934-26-529-7-51.

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Vidal, Catarina, Ana Povoa, Irina Teixeira, and Anabela Marcos. "A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing." In 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2021. http://dx.doi.org/10.23919/cisti52073.2021.9476346.

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Daukseviciute, Irena, and Rolandas Drejeris. "Measuring Marketing Efficiency And Optimising Marketing Programmes." In Contemporary Issues in Business, Management and Education ‘2012. Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/cibme.2012.23.

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Burlac, Aliona, and Xenia Frumosu. "The Power of Social Media Marketing for Businesses." In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v1.51.

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Social media marketing has become integral to modern-day business strategies. With billions of active users on various social media platforms, businesses can utilize these channels to connect with their desired audience, build brand awareness and boost customer engagement. This article delves into the power of social media marketing, outlining all the tools and features businesses have at their disposal - such as paid advertising, influencer marketing, and content promotion. Finally, social media marketing's strength lies in its capacity to generate useful data and insights that businesses can
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Kambil, A., A. Kamis, M. Koufaris, and B. D. Weinberg. "Electronic marketing." In 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the. IEEE, 2003. http://dx.doi.org/10.1109/hicss.2003.1174432.

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Kambil, A., A. Kamis, M. Koufaris, and B. D. Weinberg. "Electronic marketing." In 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the. IEEE, 2004. http://dx.doi.org/10.1109/hicss.2004.1265422.

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Reports on the topic "Marketing"

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Kramer, Mitchell. Epiphany Marketing. Patricia Seybold Group, 2003. http://dx.doi.org/10.1571/pr1-2-03cc.

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Kramer, Mitchell. Aprimo Marketing 5.5. Patricia Seybold Group, 2002. http://dx.doi.org/10.1571/pr12-5-02cc.

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Kramer, Mitchell. divine’s Velocity Marketing. Patricia Seybold Group, 2003. http://dx.doi.org/10.1571/pr2-21-03cc.

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Marshak, Ronni. Marketing Offer Overload. Patricia Seybold Group, 2013. http://dx.doi.org/10.1571/bp03-21-13cc.

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Roussanov, Nikolai, Hongxun Ruan, and Yanhao Wei. Marketing Mutual Funds. National Bureau of Economic Research, 2018. http://dx.doi.org/10.3386/w25056.

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Bronnenberg, Bart, Jean-Pierre Dubé, and Chad Syverson. Intangible Marketing Capital. National Bureau of Economic Research, 2022. http://dx.doi.org/10.3386/w30145.

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Worden, Logan. Grain Marketing 101. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-795.

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Bird, L. A., and E. S. Brown. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/882040.

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Kramer, Mitchell. Blue Martini Relationship Marketing. Patricia Seybold Group, 2003. http://dx.doi.org/10.1571/pr1-30-03cc.

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Kramer, Mitchell. SAS Marketing Optimization 3.2. Patricia Seybold Group, 2004. http://dx.doi.org/10.1571/pr2-5-04cc.

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