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Books on the topic 'Marketing|Communication|Mass communication'

Author: Grafiati
Published: 9 July 2021
Last updated: 4 February 2022

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1

Derval, Diana. Wait marketing: Is it the right moment? 2nd ed. Amsterdam: Derval Research, 2009.

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2

Derval, Diana. Wait marketing: Communicate at the right moment at the right place. Amsterdam: Derval Research, 2007.

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3

Derval, Diana. Wait marketing: Is it the right moment? 2nd ed. Amsterdam: Derval Research, 2009.

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4

Grandcoing, Catherine. Communication et médias: Évolution et révolution. Paris: Economica, 2007.

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5

Moraes, Dênis de. O planeta mídia: Tendências da comunicação na era global. Campo Grande, MS, República Federativa do Brasil: Letra Livre, 1998.

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6

Antonioni, Stefania. Pubblicittà: Forme pubblicitarie del moderno. Milano, Italy: FrancoAngeli, 2012.

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7

Medienmarketing im Redaktionellen: Medienthematisierungen als Instrument der Unternehmenskommunikation von Medienorganisationen. Baden-Baden: Nomos, 2009.

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8

Associazione italiana di studi semiotici. Convegno. Corpi mediali: Semiotica e contemporaneità. Pisa: Edizioni ETS, 2014.

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9

Mellone, Angelo, Bruce I. Newman, and Patrick Butler. L'apparenza e l'appartenenza: Teorie del marketing politico. Soveria Mannelli [Italy]: Rubbettino, 2004.

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10

Felix, Lazarsfeld Paul, ed. Personal influence: The part played by people in the flow of mass communications. 2nd ed. New Brunswick, N.J: Transaction Publishers, 2006.

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11

Urukalo, Sašo. Odločitev za odgovornost: O oblikovalski etiki in oglaševanju. Ljubljana: Marketing Magazin, 2010.

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12

F, Forschungsprojekt Balance, ed. Medialisierung der Nachhaltigkeit: Das Forschungsprojekt Balance F : Emotionen und Ecotainment in den Massenmedien. Marburg: Metropolis, 2008.

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13

Confessions of shameless self promoters: Great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success. New York: McGraw-Hill, 2006.

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14

Pratkanis, Anthony R. La era de la propaganda: Uso y abuso de la persuasión. Barcelona: Paidós, 1994.

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15

Picturing a life free of violence: Media and communications strategies to end violence against women. New York: United Nations Development Fund for Women, 2001.

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16

Allen, Debbie. Confessions of shameless self promoters: 68 marketing gurus share secrets, strategies and unique ideas that will take you to the next level of success! Tempe, AZ: Success Showcase Pub., 2002.

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17

Dictionnaire analogique de la publicité et des médias. Paris: Eyrolles, 1993.

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18

Björkin, Mats. Postwar Industrial Media Culture in Sweden, 1945-1960. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462984929.

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During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences, seminars, and courses, and in articles and books. At the same time, new technologies changed corporate communication, from a loose-leaf accounting system to mechanical and electronic business machines, from written texts and oral presentations to slide shows, audio tapes, films, television, and flannelgraphs. By looking at a vast array of objects and relations related to uses of media technologies in Swedish industry from the end of World War II to the breakthrough of television, this book shows what happened in the glitches between mass communication and interaction, and how Swedish postwar industry worked to disrupt established understandings of communication.
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19

Catherine, Paradeise, ed. Marketing democracy: Public opinion and media formation in democratic societies. New Brunswick, N.J., U.S.A: Transaction Publishers, 1990.

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20

Queiroz, Adolpho. Marketing político brasileiro: Ensino, pesquisa e mídia. [São Paulo, Brazil]: INTERCOM, 2005.

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21

Herd: How to change mass behaviour by harnessing our true nature. Chichester, West Sussex, United Kingdom: Wiley, 2009.

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22

Imagining illness: Public health and visual culture. Minneapolis, MN: University of Minnesota Press, 2010.

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23

Dillenburg, Sergio Roberto. Do reclame ao marketing. Porto Alegre: Alternativa, 2007.

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24

John, Walters. Sportswriting and sports photography. Broomall, PA: Mason Crest, 2016.

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25

Kitchen, Philip J., and Ebru Uzunoglu. Integrated Communications in the Postmodern Era. Palgrave Macmillan, 2015.

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26

Kitchen, Philip J., and Ebru Uzunoglu. Integrated Communications in the Postmodern Era. Palgrave Macmillan, 2014.

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27

Ethical Issues in Communication Professions: New Agendas in Communication. Taylor & Francis Group, 2013.

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28

Ethical Issues in Communication Professions: New Agendas in Communication. Taylor & Francis Group, 2013.

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29

Woods, Gail Baker. Advertising and Marketing to the New Majority: A Case Study Approach (Mass Communication). Wadsworth Publishing, 1994.

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30

Chandler, Daniel, and Rod Munday. A Dictionary of Media and Communication. Oxford University Press, 2020. http://dx.doi.org/10.1093/acref/9780198841838.001.0001.

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Over 3,600 entries ‘…not only a dictionary of communication and media but also a liberal education that enables users to see interesting relationships between many of the concepts it discusses.’ Professor Arthur Asa Berger, San Francisco State University This authoritative and up-to-date A–Z offers points of connection between communication and media and covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, social media, and nonverbal communication. In this new edition, over 2,000 entries have been revised and more than 500 have been newly added to include current terminology and concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. It bridges the gap between theory and practice and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator and primary colour correction. Additional material includes a biographical notes appendix, and entries are complemented by approved web links which guide further reading. This is an indispensable guide for undergraduate students of media and communication studies and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.
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31

Kreutz, Bernd. ' Also ich glaube, Strom ist gelb'. Über die Kunst, Konzerne Farbe bekennen zu lassen. Hatje Cantz Verlag, 2000.

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32

Knecht, John. Communicatie en mediaplanning: Keuze en inschakeling van communicatiemedia. Boom, 1997.

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33

Hopkins, Phil. Mass Moralizing: Marketing and Moral Storytelling. Lexington Books/Fortress Academic, 2017.

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34

Hopkins, Phil. Mass Moralizing: Marketing and Moral Storytelling. Lexington Books/Fortress Academic, 2015.

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35

Comunicacion y culturas del consumo - 1. edicion. Comunicacion Social Ediciones y Publicaciones, 2012.

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36

Katz, Elihu, and Paul Lazarsfeld. Personal Influence: The Part Played by People in the Flow of Mass Communications. Transaction Publishers, 2005.

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37

Henshūshitsu, PARCO Shuppan Akurosu, ed. Ima, chōtaishū no jidai: Shinshōhin kankyōron. Tōkyō: PARCO, 1985.

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38

Ima, chotaishu no jidai: Shinshohin kankyoron (Akurosu ss sensho). Parco, 1985.

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39

Everyone's a critic: Winning customers in a review-driven world. Portfolio/ Penguin, 2014.

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40

1946-, Kashiwagi Hiroshi, Yamamoto Tetsuji 1948-, and Pōra Bunka Kenkyūjo, eds. Shōhi no gyakudansō: Kuritikaru konsanpushon. Tōkyō: Pōra Bunka Kenkyūjo, 1985.

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41

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding. Polity, 2013.

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42

Markenpolitik ALS Erfolgsfaktor: Eine Semiotische Analyse Zur Wachsenden Bedeutung Der Marke Im Kontext Sich Wandelnder Rahmenbedingungen (Europaische Hochschulschriften: Reihe 40, Kommunikationswiss). Peter Lang Publishing, 2004.

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43

Allen, Debbie. Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! McGraw-Hill, 2005.

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44

Allen, Debbie. Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! McGraw-Hill, 2005.

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45

Pratkanis, A., and E. Aronson. La era de la propaganda / Age of Propaganda: Uso y abuso de la persuasion / The Everyday use and abuse of Persuasion. Ediciones Paidos Iberica, 1994.

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46

COMUNICACAO E POLITICA : CONCEITOS E ABORDAGENS. Salvador: EDUFBA - Editora da Universidade Federal da Bahia, Sao Paulo, UNESP - Universidade Estadual de Sao Paulo, 2004.

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47

Constantinos, Mourlas, and Germanakos Panagiotis, eds. Mass customization for personalized communication environments: Integrating human factors. Hershey PA: Information Science Reference, 2010.

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48

Allen, Debbie. Confessions of Shameless Self Promoters. Roli Books Pvt Ltd, 2005.

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49

(Editor), Tom Reichert, and Jacqueline Lambiase (Editor), eds. Sex in Consumer Culture: The Erotic Content of Media And Marketing (Lea's Communication Series) (Lea's Communication Series). Lawrence Erlbaum Associates, 2005.

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50

(Editor), Tom Reichert, and Jacqueline Lambiase (Editor), eds. Sex in Consumer Culture: The Erotic Content of Media And Marketing (Lea's Communication Series) (Lea's Communication Series). Lawrence Erlbaum Assoc Inc, 2005.

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