Relevant bibliographies by topics / Marketing|Management

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing|Management'

Author: Grafiati
Published: 9 July 2021
Last updated: 17 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Marketing|Management.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Marketing|Management"

1

Arora, A. P. "Marketing Management." Vision: The Journal of Business Perspective 17, no. 1 (March 2013): 99. http://dx.doi.org/10.1177/0972262912469705.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Shukre, Anagha. "Marketing Management." Vision: The Journal of Business Perspective 17, no. 1 (March 2013): 99–100. http://dx.doi.org/10.1177/0972262912469708.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Levy, Sidney J. "Marketing management and marketing research." Journal of Marketing Management 28, no. 1-2 (February 2012): 8–13. http://dx.doi.org/10.1080/0267257x.2011.645688.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Grönroos, Christian. "Marketing as promise management: regaining customer management for marketing." Journal of Business & Industrial Marketing 24, no. 5/6 (June 12, 2009): 351–59. http://dx.doi.org/10.1108/08858620910966237.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

V, Saillaja, Jhansi Rani K, and Catherine R. "Global Marketing Management Planning and Organization." Journal of Advanced Research in Dynamical and Control Systems 11, no. 0009-SPECIAL ISSUE (September 25, 2019): 489–93. http://dx.doi.org/10.5373/jardcs/v11/20192596.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Zinsmayer, Philipp. "Marketing Performance Management." Controlling 26, no. 2 (2014): 106–8. http://dx.doi.org/10.15358/0935-0381_2014_2_106.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

D'Arcy, Emma, and Mike Gazeley. "Marketing HIV management." Inpharma Weekly &NA;, no. 1220 (January 2000): 3–4. http://dx.doi.org/10.2165/00128413-200012200-00004.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

von der Dunk, Frans G. "Aerospace Marketing Management." Space Policy 20, no. 1 (February 2004): 65–66. http://dx.doi.org/10.1016/j.spacepol.2003.11.009.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Barat, Somjit. "Global Marketing Management." Journal of Global Marketing 22, no. 4 (September 18, 2009): 329–31. http://dx.doi.org/10.1080/08911760903022556.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Tadajewski, Mark, and Paul Hewer. "Engaging marketing management." Journal of Marketing Management 28, no. 7-8 (July 2012): 955–56. http://dx.doi.org/10.1080/0267257x.2012.700202.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Marketing|Management"

1

Kocková, Jitka. "Destinační marketing a management." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17213.

Full text
Abstract:
Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
APA, Harvard, Vancouver, ISO, and other styles
2

Anderson, Larna. "Art marketing and management." Thesis, Rhodes University, 1995. http://hdl.handle.net/10962/d1002188.

Full text
Abstract:
Formal art education equips students with skills to produce artworks. A formal art education may increase the opportunity for employment, however, art-related employment is very limited. Art graduates would be better equipped to market and manage art establishments or their own careers if art education were to be supplemented with basic business skills. Artists who wish to earn unsupplemented incomes from their art should undertake to acquire business acumen. This includes being presentable to the market place in attitude and appearance. It also includes aptitude in art, marketing and management. Role models and non-models of success and failure in business should also be observed. Art graduates should adopt applicable tried and tested business methods. Good marketing is a mix of business activities which identifies and creates consumer needs and wants. Marketing activities involve research, planning, packaging, pricing, promoting and distributing products and services to the public to create exchanges that satisfy individual and organisational objectives. Art products include artworks, frames, art books and art materials. Art-related services include the undertaking of commissions, consulting, teaching, free parking, convenient shopping hours, acceptance of mail or telephone orders, exhibitions, ease of contact, approval facilities, wrapping, delivery, installations (picture hanging), quotations, discounts, credit facilities, guarantees, trade-ins, adjustments and restorations. Good management is a mix of business activities which enables a venture to meet the challenges of supply and demand. There is a blueprint for management competence. The three dimensions of organisational competence are collaboration, commitment and creativity. Self-marketing and management is an expression of an artist's most creative being. It is that which can ensure and sustain recognition and income. Artists, like other competent organisations and entrepreneurs from the private sector, should operate with efficient manufacturing, marketing, management and finance departments. They are also equally important and therefore demand equal attention. Artistic skill together with business acumen should equip the artist to successfully compete in the market place. There are no short-cuts to becoming an artist but there are short-cuts to becoming a known and financially stable artist. Understanding marketing and management could mean the difference between waiting in poverty and frustration for a "lucky break" (which may only happen after an artists's death) and taking control. Success should be perpetuated through continuous effort.
APA, Harvard, Vancouver, ISO, and other styles
3

Fonduca, Antonio. "Marketing Management in China : MBA thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-224.

Full text
Abstract:

This study has been written to increase our knowledge about Sino-Western business relations and to understand how to successfully embark in China. It aims to create a deeper context understanding of the Chinese consumer and the Chinese market – in order to successfully manage your business in China. A qualitative case study methodology is used, involving the abductive method and a hermeneutic approach. Appropriate interviewees have been selected, i.e. those having valid and reliable insights and experiences to this study. The empirical results are portrayed as short stories along with reflections, to enlighten key findings in the research. Results of the investigation show that a willingness to understand and being humble are key in the creation of a successful business relationship with the Chinese. Certainly, the importance of guanxi and trust are tremendous. Thus, learn the rules and play by them – use them to your advantage. Show empathy and patience and trust the universal law of reciprocity. Indeed, as we understand the underlying forces, the cultural values and traditions, we appreciate how to effectively communicate with the Chinese and ultimately how to deliver value to create a healthy business relationship in our marketing efforts. A plethora of stories are presented that illuminate various situations that experienced Western business managers have encountered, and how to manage these. Key findings in this research may benefit not only academics, as new theory is introduced, but also everyone interested in China and aiming to create a healthy Sino-Western relationship. Finally, top managerial implications are presented that are of relevance to readers both intending to and already doing business in China. Some of the most important ones advise us to remain patient, to gather all the information possible and to never underestimate the Chinese.

APA, Harvard, Vancouver, ISO, and other styles
4

Sokoloski, Joseph A. "Strategic PSYOP management : a marketing management approach /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2005. http://library.nps.navy.mil/uhtbin/hyperion/05Mar%5FSokoloski.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Vignali, Claudio. "Marketing management : applying the concept of the mix." Thesis, University of South Wales, 2002. https://pure.southwales.ac.uk/en/studentthesis/marketing-management(48b0b85b-67cd-4875-97b3-88619312f1d5).html.

Full text
Abstract:
One of the key concepts within the marketing literature remains the 'marketing mix.' An unexamined element of this mix remains, to pursue the cooking metaphor, the way in which the chef is able to balance the various ingredients to achieve a palatable dish. Therefore, the impetus behind this thesis is this lack in the literature. The approach to remedy this lack is developed through Action Research. The original notion of the marketer as a mixer of ingredients strongly suggests that marketing was (and remains) largely a craft. As practitioners within the craft, managers require devices to guide them in their everyday operations. However, the use and effectiveness of such 'heuristic devices' by practising marketers remains little explored. Matrix schemas have always been traditionally used, by both academics and practitioners, in the development and interpretation of both strategy and tactics in marketing. While the strategic schemas have attained the status of dogma (the Boston Box, for example), at the tactical level,use of the marketing mix has never reached such heights, (apart from an occasional stress on the need for the 'blending of ingredients'). As marketing has developed as a craft, numerous definitions have been offered. Today there are several different authoritative, but accepted definitions. The Chartered Institute of Marketing [CIM] and the American Marketing Association [AMA] define marketing as: 'Marketing [management] is the process of planning and executing the conception of pricing, promotion, and distribution of ideas, goods and services that satisfy organisational objectives.' [Fifield & Gilligan, 1996; 2] A clear understanding of the development of the matrix approach from the level of strategy to tactics in marketing is the essence of the published works. The marketing mix concept seems relatively simple. Since Culliton [1947] first carried out his study (amongst the major American companies of his time), the notion of managers within the marketing function as 'mixers of ingredients' has enjoyed wide currency. Culliton's study included a full examination of a number of case histories and the use by the participating companies of marketing ingredients. Borden [1964] expanded this work to a formal use of the term 'marketing mix' and he presented a list of mix constituents, based on Culliton's work. These developments were taken further by McCarthy [1964] in terms of simplification and classificatory order as the famous 4Ps. It is now just over 30 years since McCarthy provided this gloss on Borden's work and offered a generic marketing mix [product, price, promotion and place] as a means of translating marketing planning and tactics into practice [Bennett 1997:151] This eventually led to Kotler [2000) defining the mix as being 'A set of marketing tools that a firm uses to pursue its objectives.' Thus, ingredients become tools and the analogy changes. McCarthy's 4Ps classification of the marketing mix variables has received acceptance in past decades. However, in recent years increasing criticism of this approach has been voiced in academic circles (Van Waterschoot, 1992, p.83). It is believed by some academics that this paradigm is beginning to lose its position (Gronroos, 1994, Gronroos, 1992, Sheth 1988). It is sometimes called 'traditional' or out-dated (Shimpock-Viewg,/1993, Lane, /1988, Turnbull, 1987). Over the past few years, it has been argued that marketing is concerned not just with the original 4Ps and the various elements associated with them, but also with less controllable variables (or ingredients, or tools) such as people, processes and service evidence. (Rafiq, 1995). However, the shifts from 'ingredients' to 'tools' to 'variables' hints at an underlying confusion as to the conceptual status of the artefacts described. Borden's work has the merit that his classificatory schema derives directly from empirical evidence. Borden reflected this basis when he identified the need to record within case studies evidence of what was being mixed in the marketing domain. Later extensions do not, by and large, have this merit. There have been no published studies which replicate Culliton's original work. Extensions to the mix (the conceptual device contributed by Borden) and the distilled formulation of the mix offered by McCarthy rely on conceptual processes only. The nature of the extensions seems clear, but they rest on different assumptions about how the world of the marketing manager should be construed. This thesis draws on several case studies of the world of marketing managers and a test of the 4P's framework within that world as its modus operandi. The examination uses a process of 'Action Research'. It thus is placed in the tradition established by Culliton in his pioneering work. Unlike Culliton, the work does no flow from a considered execution of a single research design, but has emerged in the search for consistency in marketing management, as pursued with the manager themselves. In essence, the Action Learning method of research has been adopted. The outcome, a new model for application, is seen as the contribution to knowledge. In essence the thesis pulls together the understanding and criticisms that both practitioners and academics need to investigate the gaps that exist in marketing management research. The importance of a company's participation as being integral to the action it takes and the solutions it prescribes is the essence of the Action Research and the model process.
APA, Harvard, Vancouver, ISO, and other styles
6

Wilken, Markus. "Marketing-Management in der Großflugzeugindustrie /." Wiesbaden : Dt. Univ.-Verl, 2001. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009287694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Heyn, Nina. "Marketing für Dokumentarfilme Marketing-Management im Herstellungsprozess von Kino-Dokumentarfilmen /." [Potsdam] : [Hochsch.-Bibliothek], 2006. http://deposit.d-nb.de/cgi-bin/dokserv?idn=98370998X.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

D'ANDRIA, MARIA ELISABETTA. "MARKETING E MANAGEMENT NEGLI STUDI PROFESSIONALI." Doctoral thesis, Università Cattolica del Sacro Cuore, 2014. http://hdl.handle.net/10280/2892.

Full text
Abstract:
La tesi ha voluto offrire uno sguardo all’approccio ed ai vari strumenti di marketing utilizzati ed utilizzabili dai liberi professionisti considerandoli come “leve” di cambiamento, innovazione e successo professionale. Più specificamente, si è dato risalto alle modalità attraverso le quali gli studi professionali applicano gli strumenti offerti dal marketing al fine di innalzare il livello qualitativo delle prestazioni erogate e per ampliare altresì lo spettro di servizi proposti ai clienti. Da ultimo, si è ritenuto di indagare la reale efficacia degli strumenti di marketing applicati agli studi professionali, valutando i risultati ottenuti a seguito dell’implementazione di strumenti e tecniche di marketing e, laddove possibile, quantificando la convenienza e profittabilità degli investimenti effettuati.
The doctoral thesis is meant to outline an approach to the marketing tools available to professionals for change, innovation and success. More in detail, it sets out the ways in which professional firms apply the marketing tools in order to increase the quality of the services offered to customers and to expand their range. Finally, it embodies an inquiry on the effectiveness of the marketing tools, when used by professional firms, evaluating the results obtained from the use of such tools and marketing techniques and quantifying the profitability of the investments made.
APA, Harvard, Vancouver, ISO, and other styles
9

Klímová, Eva. "Management a marketing lázeňství a hoteliérství." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3424.

Full text
Abstract:
Cílem práce je na základě provedené marketingové analýzy navrhnout strategie a doporučení pro oblast marketingu vybraného lázeňského hotelu. Tato analýza byla provedena za pomoci klasických nástrojů marketingu, kterými jsou marketingový mix, SWOT analýza, PEST analýza, analýza konkurence a podobně. Praktická část je zaměřena na karlovarský hotel 5* Carlsbad Plaza, který je prvním spa a wellness hotelem v Karlových Varech.
APA, Harvard, Vancouver, ISO, and other styles
10

Lenney, Peter William. "In search of marketing management : a study of managing in marketing." Thesis, Lancaster University, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.443521.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Marketing|Management"

1

Kotler, Philip. Marketing management. Toronto: Pearson Canada, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Gerald, Zaltman, ed. Marketing management. Chicago: Dryden Press, 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Kotler, Philip. Marketing management. Upper Saddle River, N.J: Pearson Prentice Hall, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Kotler, Philip. Marketing management. Toronto: Pearson/Prentice Hall, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Kotler, Philip. Marketing management. New Delhi: Prentice-Hall of India Private Ltd., 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Kotler, Philip. Marketing management. Upper Saddle River, N.J: Prentice Hall, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Davis, Kenneth Rexton. Marketing management. 5th ed. New York: Wiley, 1985.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Tull, Donald S. Marketing management. Basingstoke: Macmillan, 1990.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Kotler, Philip. Marketing management. 2nd ed. New York: Pearson, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Dickson, Peter R. Marketing management. Fort Worth: Dryden Press, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Marketing|Management"

1

Herrmann, Jörg. "Marketing-Management." In Absatzwirtschaft, 55–59. Wiesbaden: Gabler Verlag, 1994. http://dx.doi.org/10.1007/978-3-322-90600-7_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Binner, Hartmut F. "Marketing-Management." In Strategie des General-Management, 98–116. Berlin, Heidelberg: Springer Berlin Heidelberg, 1993. http://dx.doi.org/10.1007/978-3-642-46797-4_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Vossebein, Ulrich. "Marketing und Marketing-Management." In Marketing, 1–18. Wiesbaden: Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-86757-5_1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Vossebein, Ulrich. "Marketing und Marketing-Management." In Marketing, 1–18. Wiesbaden: Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-94529-7_1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Vossebein, Ulrich. "Marketing und Marketing-Management." In Marketing, 1–11. Wiesbaden: Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-94601-0_1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Zwick, Detlev, and Nikhilesh Dholakia. "Digital marketing as automated marketing." In Marketing Management, 427–40. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780203710807-31.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Jolibert, Alain, Hans Mühlbacher, Laurent Florès, and Pierre-Louis Dubois. "Marketing Intelligence." In Marketing Management, 176–200. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Cova, Bernard, and Avi Shankar. "Tribal marketing." In Marketing Management, 168–82. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780203710807-14.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Jolibert, Alain, Hans Mühlbacher, Laurent Florès, and Pierre-Louis Dubois. "Sales Management." In Marketing Management, 319–31. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_14.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Jolibert, Alain, Hans Mühlbacher, Laurent Florès, and Pierre-Louis Dubois. "Product Management." In Marketing Management, 203–28. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Marketing|Management"

1

Hother, J. "Marketing [management experiences]." In IEE Colloquium Stepping into Management. IEE, 1999. http://dx.doi.org/10.1049/ic:19990045.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Mammadbayov, Elshad, Ratih Hurriyati, and Heny Hendrayati. "Modern Marketing Management and New Trends in Marketing." In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210831.091.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

O., Derkach. "MARKETING MANAGEMENT OF TOURISM ENTERPRISES." In TOURISM OF THE XXI CENTURY: GLOBAL CHALLENGES AND CIVILIZATION VALUES. Київський національний торговельно-економічний університет, 2020. http://dx.doi.org/10.31617/k.knute.2020-06-01.28.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

"Tourism Marketing and Destination Management." In ABLE-18, ICLHESS-18 & MLEIS-18. Dignified Researchers Publication (DiRPUB), 2018. http://dx.doi.org/10.15242/dirpub.dirh0118204.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Hasbi, Imanuddin, Djam'an Satori, Agus Rahayu, and Mohammad Fakry Gaffar. "Marketing Management in Higher Education." In 6th International Conference on Educational, Management, Administration and Leadership. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemal-16.2016.8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

VYTAUTAS, RUTKAUSKAS ALEKSANDRAS. "SYMPOSIUM ON MANAGEMENT AND MARKETING." In Proceedings of the International Conference on ICMMS 2008. IMPERIAL COLLEGE PRESS, 2010. http://dx.doi.org/10.1142/9781848165106_others06.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Sarıçiçek, Burak, and Erdoğan Taşkın. "Marketing Management Effectiveness and Measurement of Implementation." In International Conference on Eurasian Economies. Eurasian Economists Association, 2017. http://dx.doi.org/10.36880/c08.01837.

Full text
Abstract:
Marketing audit is a tool inciting the development and the evaluation of marketing efforts of an enterprise. In addition to this, marketing audit is also an effort to evaluate the potential, the resources and the goals of an enterprise against the effectiveness and efficiency of its marketing principles and strategies. In this research, the effectiveness levels of different enterprises will be investigated and measured with the help of the scoring system used in determining the effectiveness of the marketing management, the strategic orientation, the marketing management structure, the market and the marketing knowledge, the customer value creation capacity and the efficiency in implementation of marketing policies of an enterprise, using Philip Kotler's Strategic Auditing Approach. The effectiveness of marketing management will be analyzed and commented from the point of view of practicing marketing managers in the area.
APA, Harvard, Vancouver, ISO, and other styles
8

Jílková, Petra. "Product Management and Marketing Innovation Strategy." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.58.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Liu, Hongyu, and Wei Zhao. "Relationship Marketing for Energy Contract Management." In 2016 International Conference on Economics and Management Innovations. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemi-16.2016.42.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Agustin, Hamdi, and Sri Indrastuti. "Islamic Marketing Management Information System Model." In The Second International Conference on Social, Economy, Education, and Humanity. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009185304330439.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Marketing|Management"

1

Barrera, Mark A., and Timothy W. Karriker. Marketing the Masters of Executive Management Program. Fort Belvoir, VA: Defense Technical Information Center, December 2007. http://dx.doi.org/10.21236/ada476047.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Rivera-Camino, Jaime, and Víctor Alarcón. A Model for Assessing the Quality of Marketing-Management Education. CENTRUM Catolica Graduate Business School, September 2015. http://dx.doi.org/10.7835/ccwp-2015-09-0015.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Dill, Jennifer, and Cynthia Mohr. Long-Term Evaluation of Individualized Marketing Programs for Travel Demand Management. Portland State University Library, July 2010. http://dx.doi.org/10.15760/trec.132.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Sapién Aguilar, AL, LC Piñón Howlet, MC Gutiérrez-Díez, M. Carrera Ramos, and R. Sepúlveda López. Method for developing a marketing plan: A knowledge management tool for entrepreneurs. Revista Latina de Comunicación Social, August 2019. http://dx.doi.org/10.4185/rlcs-2019-1385en.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Ingram, C. Denise, and Patrick B. Durst. Marketing Nature-Oriented Tourism or Rural Development and Wildlands Management in Developing Countries: A Bibliography. Asheville, NC: U.S. Department of Agriculture, Forest Service, Southeastern Forest Experiment Station, 1987. http://dx.doi.org/10.2737/se-gtr-44.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Cavallo, J. D., M. F. Germer, and M. M. Tompkins. Impacts of Western Area Power Administration`s power marketing alternatives on utility demand-side management and conservation and renewable energy programs. Office of Scientific and Technical Information (OSTI), March 1995. http://dx.doi.org/10.2172/161499.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Everything you ever wanted to know about sweetpotato: Reaching agents of change ToT manual. 5: Harvesting and postharvest management, processing and utilisation, marketing and entrepreneurship. International Potato Center, 2013. http://dx.doi.org/10.4160/9789290604273.v5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Marketing|Management' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography