Relevant bibliographies by topics / Marketing 4ps

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Marketing 4ps'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

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Journal articles on the topic "Marketing 4ps"

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Sahir, Syafrida Hafni, and Rosmawati Rosmawati. "Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business." Management Analysis Journal 9, no. 4 (2020): 459–66. http://dx.doi.org/10.15294/maj.v9i4.42613.

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This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to
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Anderson, L. McTier, and Ruth Lesher Taylor. "McCarthy’s 4Ps: Timeworn or Time-Tested?" Journal of Marketing Theory and Practice 3, no. 3 (1995): 1–9. http://dx.doi.org/10.1080/10696679.1995.11501691.

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Osborne, Phil, and David Ballantyne. "The paradigmatic pitfalls of customer-centric marketing." Marketing Theory 12, no. 2 (2012): 155–72. http://dx.doi.org/10.1177/1470593112441564.

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This article will argue that, despite customer-centric intent, marketing theory remains trapped in a firm-centric paradigm. How this apparent contradiction has endured is discussed critically with reference to what we see as four influential marketing perspectives. These perspectives are the 4Ps marketing mix, market-based assets, relationship marketing, and customer equity. Apart from the 4Ps mix, these marketing perspectives are seldom recognized as problematic. We argue that the firm-centric approach to value creation embedded in these four influential frameworks overwhelms marketing’s cust
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Lahtinen, Ville, Timo Dietrich, and Sharyn Rundle-Thiele. "Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context." Journal of Social Marketing 10, no. 3 (2020): 357–75. http://dx.doi.org/10.1108/jsocm-10-2018-0122.

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Purpose The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with additional Ps and develop new concepts to replace the marketing mix. However, there is very limited empirical testing assessing the effectiveness of the original marketing mix (4Ps). Design/methodology/approach This research applies a field experiment to assess whether the application of a full marketing mix (4P) is more effective than a promotion only campaign (1P) when aiming to increase fruit and vegetable (FV) int
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Amaral, Sueli Angelica Do. "Os 4Ps do composto de marketing na literatura de Ciência da Informação." Transinformação 12, no. 2 (2000): 51–60. http://dx.doi.org/10.1590/s0103-37862000000200004.

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Analisa 60 documentos sobre os 4Ps do composto de marketing em unidades de informação da literatura de Ciência dei Informação no período de 1975 a 1995, para conhecer quantos e quais autores escreveram sobre o tema, qual o pioneiro, quem foi o pioneiro a propor adição de Ps. Apresenta a cronologia dos documentos estudados e discute as 4Ps do composto de marketing. Propõe a adoção da mais completa proposta analisada como forma de garantir o futuro das unidades de informação.
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Resnick, Sheilagh Mary, Ranis Cheng, Mike Simpson, and Fernando Lourenço. "Marketing in SMEs: a “4Ps” self-branding model." International Journal of Entrepreneurial Behavior & Research 22, no. 1 (2016): 155–74. http://dx.doi.org/10.1108/ijebr-07-2014-0139.

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Purpose – The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in small- and medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role in marketing within a small business setting. Design/methodology/approach –A qualitative exploratory approach using semi-structured in-depth interviews amongst owner-managers of SMEs in the UK. Findings – SME marketing is effective in that it embraces some relevant concepts of traditional marketing, tailors activities to match its customers and adds its own unique attr
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Festa, Giuseppe, Maria Teresa Cuomo, Gerardino Metallo, and Antonio Festa. "The (r)evolution of wine marketing mix: From the 4Ps to the 4Es." Journal of Business Research 69, no. 5 (2016): 1550–55. http://dx.doi.org/10.1016/j.jbusres.2015.10.015.

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Chen, Hsiu-Ju. "What drives consumers’ mobile shopping? 4Ps or shopping preferences?" Asia Pacific Journal of Marketing and Logistics 30, no. 4 (2018): 797–815. http://dx.doi.org/10.1108/apjml-08-2017-0167.

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PurposeMobile shopping emerges, but the marketing factors driving consumers’ mobile shopping lack clarification. Literature gaps also exist to view mobile shopping from a consumer behavior’s perspective. The purpose of this paper therefore is to empirically explore the issue based on the lifestyle perspective, 4Ps marketing theory and the information system (IS) success model.Design/methodology/approachA survey method was adopted. Data were gathered from consumers who had experience in mobile shopping. The collected data were analyzed with PLS to explore the issues.FindingsThe results showed t
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Wood, Matthew. "Applying Commercial Marketing Theory to Social Marketing: A Tale of 4Ps (and a B)." Social Marketing Quarterly 14, no. 1 (2008): 76–85. http://dx.doi.org/10.1080/15245000701856877.

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This article takes a critical view of the application of marketing theory and concepts, particularly exchange and the marketing mix, to social marketing situations. It draws upon my experience of using traditional concepts and models in the training of health professionals, in addition to the literature. Conceptually and practically there are problems in understanding and applying concepts such as exchange, value, and the 4Ps. The use of behavioral change models adds complexity to the setting and measurement of goals and it can be difficult to identify and sell the benefits of these changes in
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Кваме Овусу, Ансере Джоэл, and Антонина Ухова. "EFFECT OF CORONAVIRUS (COVID-19) PANDEMIC ON MARKETING MIX (4Ps)." Bulletin of South Ural State University series "Economics and management" 14, no. 3 (2020): 180–87. http://dx.doi.org/10.14529/em200319.

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Dissertations / Theses on the topic "Marketing 4ps"

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Adams, Meredith Elaine. "Beyond the Glass: Examining Wine Tasting Room Profitability Using the 4Ps of the Marketing Mix." Thesis, Virginia Tech, 2016. http://hdl.handle.net/10919/71351.

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Recent exponential increases in attendance at wine tasting rooms resulted in growing research in this subject area as producers seek to learn more about wine tasting room customers and identify ways to capitalize on additional revenue-generating opportunities. Direct wine sales are big business with $3.4 billion in sales in the United States in 2010. Research has shown that small and medium-sized wineries have become financially dependent on direct sales linked to wine tasting rooms with an average of 70 percent of winery sales coming from the tasting room. With limited sources outlining best
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Qureshi, Muhammad Farhan Wahid. "Role of Social Marketing in Social Enterprises : The Case of Gavle." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19036.

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Aim: The aim of the study is to investigate how social enterprises can use social marketing for image building, and changing behaviors in the society.   Methodology: A qualitative method was used, based on 10 interviews from two social enterprises in Gavle. The data was collected through face-to-face, and email interviews Results and Conclusions: The study explored that social enterprises are focused on relationship marketing and more people oriented. Major social marketing components they are using are word of mouth, networking, online presence, and awareness campaigns. Suggestions for Future
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Danielsson, Simon, and Jakob Flygare. "Vad utgör en framgångsrik film? : En analys av Hollywoods filmindustri." Thesis, KTH, Matematisk statistik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188994.

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I detta arbete undersöktes vilka de främsta framgångsfaktorerna var med avseende på biointäkter för en amerikansk film i produktions- och distributionsfasen. Analysen av produktionsfasen baserades på filmer mellan åren 2010-2014 och bestod dels av en övergripande regressionsanalys över alla filmer och dels en genrespecifik regressionsanalys. Undersökningen av distributionsfasen grundade sig i 4p modellen för att visa på filmbolagens strategiska möjligheter. Resultaten visade att det fanns signifikanta faktorer som påverkar biointäkterna både positivt och negativt. Däribland var uppföljare och
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Uhlíř, Petr. "Web-marketing mix 4S v malé organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124719.

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The goal of this thesis is to evaluate whether application of the model of marketing promotion in the Internet based on the concept of web-marketing mix 4S in a small organization, sales-oriented professional machines and equipment for carpentry, plumbing and metal fabrication shop can achieve synergy and formulated key performance indicators. To achieve this goal is necessary to identify and describe technologies, tools, procedures and processes based on literature and publications that are typical for internet marketing in a small and medium-sized companies, as the concept of internet promot
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Jarilinas, Lukas. "Įmonių marketingo galimybės socialiniuose tinkluose." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_112411-57909.

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Darbo objektas – socialinių tinklų marketingas. Darbo tikslas – išanalizuoti socialinių tinklų marketingo atsiradimą paskatinančius veiksnius, bei atlikti įmonių susijusių su turizmu galimybių socialiniuose tinkluose įvertinimą. Darbo uždaviniai: 1. Atskleisti socialinių tinklų marketingo sampratą. 2. Atlikti socialinių tinklų marketingo galimybių analizę. 3. Išnagrinėti socialinių tinklų marketingo atsiradimą ir veikimo principus. 4. Atskleisti neišnaudotų, socialinių tinklų marketingo, galimybių priežastis įmonių susijusių su turizmu sektoriuje. Hipotezė – socialinių tinklų marketingo galim
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Pokorná, Martina. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228323.

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The aim of the thesis is to make profitable communication strategies in an economic way. This will increase publicity and take the best effect on people. It will also improve standing of a firm ARAVER CZ on a market.
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Nordlund, Nelli, and Shayan Karimi. "The 4P theory's role in a company's social media." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-396018.

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This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. social media has appeared through the era of digitalization which has become a tremendous phenomenon in a company’s marketing strategies. Therefore, there is a high competition among companies in order to attract customers through their social media platforms such as Facebook, Instagram, Twitter. In this thesis it is investigated of how co
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Palacký, Miloslav. "Marketingové aspekty činnosti high-tech firem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224544.

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Cílem diplomové práce je analýza marketingových nástrojů použitých firmou XAX a následně vyhodnotit a navrhnout zvýšení jejich efektivity. Popis strategie společnosti a faktory ovlivňující budou identifikovány. Práce obsahuje návrhy a doporučení na zvýšení efektivity marketingových nástrojů dané firmy v oblasti High-tech odvětví.
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Jirků, Jiřina. "Marketingová strategie pro společnost PRAKAB PRAŽSKÁ KABELOVNA, s.r.o. při uvedení nových výrobků na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162639.

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This diploma thesis deals with a marketing strategy for the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. and new products -- cables PRAFlaGuard SPF -- pair, PRAFlaGuard SPF -- XN and PRAFlaDur SP. The thesis is divided into three main chapters. The first chapter describes the theory of B2B marketing and shows main differences between B2B and B2C market. The second chapter presents the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. -- history, structure, product portfolio and new cables. The third chapter deals with a marketing strategy and is divided into two subchapters -- Situation analysis and Marketing mi
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Pinto, Débora Duarte. "O composto mercadológico para web (modelo 4S): um estudo de caso em uma instituição financeira brasileira." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-05022007-173243/.

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O comércio eletrônico tem expandido sua área de aplicação em indústrias como a de serviços bancários e, especialmente, tem gerado novas oportunidades de negócios e possibilitado a presença das empresas em novos mercados. Esse fenômeno motivou a necessidade do desenvolvimento e adaptação de ferramentas para analisar essa nova realidade. Com o propósito de fazer uma análise crítica do composto mercadológico para Web (Modelo 4S), realizou-se um estudo de caso exploratório em uma instituição financeira brasileira que possui um site de comércio eletrônico e para proporcionar a aplicação desse model
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Books on the topic "Marketing 4ps"

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Total relationship marketing: Marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm. 2nd ed. Butterworth-Heinemann, 2002.

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Total relationship marketing: Marketing strategy moving from the 4Ps - product, price, promotion, place - og a traditional marketing management to the 30 Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society. 3rd ed. Butterworth-Heinemann, 2008.

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Waterschoot, Walter van. The 4P classification of the marketing mix revisited. American Marketing Association, 1992.

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Albanese, Isabelle. The 4Cs of truth in communications: How to identify, discuss, evaluate and present stand-out, effective communication. Paramount Market Publishing, Inc., 2007.

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Albanese, Isabelle. The 4Cs of truth in communications: How to identify, discuss, evaluate and present stand-out, effective communication. Paramount Market Publishing, Inc., 2007.

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Total Relationship Marketing: From the 4PS - Product, Price, Promotion, Place - Of Traditional Marketing Management to the 30Rs - The Thirty Relationships ... Marketing P (CIM Professional Development). Butterworth-Heinemann, 1999.

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Chang, Chia-Wei. A comparison of marketing strategy (4Ps) used by direct mail order retailing companies operated in UK specialising in women's clothing. 1997.

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The 4Cs of Truth in Communication. Paramount Market Publishing, 2007.

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Book chapters on the topic "Marketing 4ps"

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Hua, Hongbing. "4S Mobile Marketing Theory." In Mobile Marketing Management. Productivity Press, 2019. http://dx.doi.org/10.4324/9780429030871-2.

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Yilmazer, Mine, and Meltem Onay. "Dynamics of Sustainable Entrepreneurship: A Proposed 4S Model." In Ethics, Social Responsibility and Sustainability in Marketing. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-7924-6_13.

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Lahtinen, Ville, Sharyn Rundle-Thiele, and Timo Dietrich. "An Abstract: Do We Need to Imply a Full Mix? 4P Versus 1P." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_147.

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Krishnan, Vijaykumar, Robert Peterson, and Mark D. Groza. "The Effect of Sales People, Processes, and Provisions on Performance: The 4P-Sales Management Model." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_6.

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Fill, Chris, and Scot McKee. "Relationship Marketing." In Business Marketing: The Theory and Practice of B2B. Goodfellow Publishers, 2011. http://dx.doi.org/10.23912/978-1-906884-54-3-1736.

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The relationship marketing approach is presented here as a contemporary basis upon which to consider business marketing. It is regarded as a successor to the 4Ps approach, which is considered by many to be irrelevant and outdated. The development of collaborative and mutually rewarding relationships between buyers and sellers is considered to be fundamentally more appealing and an intuitively appropriate interpretation of business-to-business marketing. This view also sees the development of partnerships with other organisations as more suitable than former adversarial ideas based on competition and where the sole focus is on customers. Organisations are shown to have a portfolio of relationships with a range of stakeholders, most notably suppliers, employees, customers and shareholders. This chapter considers the nature, development and characteristics of interorganisational relationships and examines the potential of technology to enhance relationships with customers and suppliers based on trust and commitment.
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Akçay, Deniz. "The Role of Social Media in Shaping Marketing Strategies in the Airline Industry." In Social Media Marketing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch060.

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Tourism is one of the leading sectors based on other people's views and comments found on the Internet. Prior to deciding where they would like to go, individuals obtain information about the travel agencies they will use, the hotels they will stay at and the regions they would like to visit, plus the views and experiences of others in terms of these issues, which are largely shared via social media environments. Accordingly, it has become a necessity for establishments to follow the main social media platforms, such as Facebook, Twitter, Instagram and so on, and develop their goods and services in line with the comments shared on these platforms. In this study, how national and international airline companies implement the 4Ps of marketing (product, price, place, promotion) in social media environments is investigated through examples and analysed through data obtained via interviews.
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Shams, S. M. Riad. "Modernism to Postmodernism." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch008.

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Underlying the 4Ps marketing principle, and with the transdisciplinary input, Relationship Marketing (RM) has evolved as a fundamental concept to respond to the postmodern marketing management issues. A literature review has been conducted to recognize the rationality of the evolvement of RM and how RM responds to the postmodern marketing management issues to meet and exceed contemporary market needs. The findings reveal that RM utilizes the transdisciplinary mode-2 knowledge production (value proposition) approach, based on the value perception of the postmodern market to cope up with the contemporary and latent market trends, which should be substantiated by market competitiveness, cost effectiveness and social (including all associated stakeholders) acceptability. Such a transdisciplinary mode-2 value proposition of RM and its contribution to the postmodern marketing management appears as coherent across markets and industries.
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Choudhury, Rahul Gupta. "Influence of Marketing Mix Decisions on Emotional Branding and Its Effect on Customer Appeal." In Brand Culture and Identity. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch044.

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Emotional branding has become a necessity for most brands today. Brand loyalty can be developed by brands only when there is an emotional connection between the brand and its consumers. This chapter deals with the nuances and meaning of emotional branding and how it appeals to consumers. There is also a lot of discussion on how the elements of the marketing mix (4Ps) help the brands to attract and retain consumer loyalty over a long period of time. Marketing mix decisions are part of the overall marketing strategy of the firm as well as the brand, and more often than not - considerable changes have to be made in order to establish an emotional connection with the consumers. Research shows that today's consumers are more experience-oriented and hence, a positive experience motivates the customer towards repeat purchase and ultimately brand loyalty. The marketing mix should then be geared to provide a great product/service/brand experience to its consumers.
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Choudhury, Rahul Gupta. "Influence of Marketing Mix Decisions on Emotional Branding and Its Effect on Customer Appeal." In Driving Customer Appeal Through the Use of Emotional Branding. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2921-7.ch007.

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Emotional branding has become a necessity for most brands today. Brand loyalty can be developed by brands only when there is an emotional connection between the brand and its consumers. This chapter deals with the nuances and meaning of emotional branding and how it appeals to consumers. There is also a lot of discussion on how the elements of the marketing mix (4Ps) help the brands to attract and retain consumer loyalty over a long period of time. Marketing mix decisions are part of the overall marketing strategy of the firm as well as the brand, and more often than not - considerable changes have to be made in order to establish an emotional connection with the consumers. Research shows that today's consumers are more experience-oriented and hence, a positive experience motivates the customer towards repeat purchase and ultimately brand loyalty. The marketing mix should then be geared to provide a great product/service/brand experience to its consumers.
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Akçay, Deniz. "The Role of Social Media in Shaping Marketing Strategies in the Airline Industry." In Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0559-4.ch012.

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Tourism is one of the leading sectors based on other people's views and comments found on the Internet. Prior to deciding where they would like to go, individuals obtain information about the travel agencies they will use, the hotels they will stay at and the regions they would like to visit, plus the views and experiences of others in terms of these issues, which are largely shared via social media environments. Accordingly, it has become a necessity for establishments to follow the main social media platforms, such as Facebook, Twitter, Instagram and so on, and develop their goods and services in line with the comments shared on these platforms. In this study, how national and international airline companies implement the 4Ps of marketing (product, price, place, promotion) in social media environments is investigated through examples and analysed through data obtained via interviews.
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Conference papers on the topic "Marketing 4ps"

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Abrar, Muhammad, Tian Zhilong, Muhammad Nabeel Talib, and Wang Rui. "E-Marketing of Organic Textile and 4Ps: Social Applications." In 2009 International Conference on E-Business and Information System Security (EBISS). IEEE, 2009. http://dx.doi.org/10.1109/ebiss.2009.5137973.

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Ke, Hong, and Lingyang Li. "Research on the Development of Chinese market Based on 4Ps Marketing Mix." In 2015 International Conference on Education Technology, Management and Humanities Science (ETMHS 2015). Atlantis Press, 2015. http://dx.doi.org/10.2991/etmhs-15.2015.28.

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Huang, Liangfang, and Lingling Wang. "Research on the Application of 4Ps Marketing Theory Based on Chinese Consuming Conceptions." In 2012 International Conference on Business Computing and Global Informatization (BCGIN). IEEE, 2012. http://dx.doi.org/10.1109/bcgin.2012.49.

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Liangfang Huang and Lingling Wang. "Notice of Retraction: Research on the application of 4Ps marketing theory based on Chinese Consumer Psychology." In Business Management and Electronic Information. 2011 International Conference on Business Management and Electronic Information (BMEI 2011). IEEE, 2011. http://dx.doi.org/10.1109/icbmei.2011.5916956.

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Yusiana, Rennyta, Arry Widodo, and Agus Maolana Hidayat. "Green Marketing: Perspective of 4P’s." In First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200514.024.

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"Crossover Marketig Strategy Based on the Marketing Theory of 4Is — A Case Study of Nongfu Spring’s Forbidden City Bottle." In 2020 International Conference on Social Sciences and Social Phenomena. Scholar Publishing Group, 2020. http://dx.doi.org/10.38007/proceedings.0001053.

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Zhu, Zhenghao, Matthew Tingchi Liu, Huiqin Huang, and Han Zhang. "Web Gambling with the 4Cs Marketing Framework: Macau's Perspective." In 2009 International Conference on Networking and Digital Society (ICNDS). IEEE, 2009. http://dx.doi.org/10.1109/icnds.2009.116.

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Xu, Weiqi, and Yu He. "Study on Lululemon's Marketing Localization Strategy in China Based on the Marketing Theory of 4Cs." In ICMECG 2020: 2020 International Conference on Management of e-Commerce and e-Government. ACM, 2020. http://dx.doi.org/10.1145/3409891.3409911.

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Kadir, Abd Rahman, Najmi Kamariah, and Nina Fapari Arif. "Innovation of Digital Start Up Business Model with 4As Marketing Approach and its Application in Small and Medium-Sized Enterprises in South Sulawesi." In Proceedings of the 3rd International Conference on Accounting, Management and Economics 2018 (ICAME 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/icame-18.2019.58.

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