Relevant bibliographies by topics / Marketing academics

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Marketing academics'

Author: Grafiati
Published: 10 September 2021
Last updated: 4 February 2022

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Journal articles on the topic "Marketing academics"

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Hubbard, Raymond, and Andrew T. Norman. "What impact has practitioner research had in the marketing academy?" Management Research News 30, no. 1 (2006): 25–33. http://dx.doi.org/10.1108/01409170710724278.

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PurposeGiven marketing's fundamentally applied nature, to compare the relative impacts in the academy of work published by three groups – practitioners, practitioner‐academic alliances, and academics.Design/methodology/approach – Social Sciences Citation Index data were used to estimate the influence of 438 articles published by practitioners, practitioner‐academic alliances, and academics in five marketing journals over the period 1970‐2000.Findings – Citations for academic research were more than twice as high as those for practitioners. Conversely, citations for practitioner‐academic research rival those of the academics, and sometimes exceed them.Research limitations/implications – Only considered US marketing journals.Practical implications – Despite some excellent citation evidence for practitioner‐academic work, additional cooperative efforts must be pursued to ensure the relevance of academic marketing research to practitioner needs.Originality/value – This is the only study to “objectively” address the impact of practitioner, practitioner‐academic alliance, and academic research in the academy.
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Polonsky, Michael Jay, and David S. Waller. "Marketing journals and Asia-Pacific marketing academics." Asia-Australia Marketing Journal 1, no. 1 (1993): 61–69. http://dx.doi.org/10.1016/s1320-1646(93)70292-0.

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Brennan, Ross, Nektarios Tzempelikos, and Jonathan Wilson. "Improving relevance in B2B research: analysis and recommendations." Journal of Business & Industrial Marketing 29, no. 7/8 (2014): 601–9. http://dx.doi.org/10.1108/jbim-09-2013-0201.

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Purpose – The purpose of the study is to identify and discuss critical aspects of the academic/practitioner gap and suggest how to make marketing research more relevant. Design/Methodology/Approach – The study uses data from an earlier study of eight qualitative interviews conducted with business-to-business (B2B) marketing practitioners and from an earlier quantitative study among 128 academics and 510 marketing research practitioners. The data are re-analyzed for this article. Findings – Results show that academics and practitioners agree that academic research should be of more practical value. However, their priorities differ. For academics, publishing in refereed journals is the first priority and influencing practice is of much lower priority, while practitioners are not interested in the methodological and theoretical advances of marketing research; their priority is to satisfy day-to-day practical needs. Hence, practitioners have no interest in academic journals. The academic reward system tends to reinforce this divide because academic career progression depends substantially on the production of refereed journal articles. Research limitations/implications – Much prior consideration has been given to how academic journals can be made more relevant to practitioners, which is a desirable goal. However, a more fruitful approach for B2B academics would be to embrace new technologies such as blogging and social media to reach practitioners through their preferred channels. If greater relevance is to be achieved, then consideration needs to be given to the views of doctoral students, and to doctoral training processes in B2B marketing. Practical implications – The study provides academics with guidance concerning how marketing research can have a greater effect on the practice of marketing. Social implications – Originality/value – The study contributes to the research base by identifying and discussing critical aspects of the academic/practitioner gap. The study also offers insights into how managerial relevance in marketing research can, practically, be improved.
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Richard, James, Geoff Plimmer, Kim-Shyan Fam, and Charles Campbell. "Publishing success of marketing academics: antecedents and outcomes." European Journal of Marketing 49, no. 1/2 (2015): 123–45. http://dx.doi.org/10.1108/ejm-06-2013-0311.

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Purpose – The purpose of this paper is to explore the relationship between positive incentives (perceived organisational support) and negative incentives (publish or perish), on both academic publication productivity and marketing academics’ quality of life. While publish-or-perish pressure is a common technique to improve academics’ performance, its punishment orientation may be poorly suited to the uncertain, creative work that research entails and be harmful to academics’ life satisfaction and other well-being variables. In particular, it may interfere with family commitments, and harm the careers of academic women. While perceived organisational support may be effective in encouraging research outputs and be positive for well-being, it may be insufficient as a motivator in the increasingly competitive and pressured world of academia. These issues are important for individual academics, for schools wishing to attract good staff, and the wider marketing discipline wanting to ensure high productivity and quality of life amongst its members. Design/methodology/approach – A conceptual model was developed and empirically tested using self-report survey data from 1,005 academics across five continents. AMOS structural equation modelling was used to analyse the data. Findings – The findings indicate that the most important determinants of publishing success and improved well-being of academics is organisational support rather than a “publish-or-perish” culture. Research limitations/implications – The use of a self-report survey may have an impact (and potential bias) on the perceived importance and career effect of a “publish-or-perish” culture. However, current levels of the publish-or-perish culture appear to have become harmful, even for top academic publishers. Additional longitudinal data collection is proposed. Practical implications – The challenge to develop tertiary systems that support and facilitate world-leading research environments may reside more in organisational support, both perceived and real, rather than a continuation (or adoption) of a publish-or-perish environment. There are personal costs, in the form of health concerns and work–family conflict, associated with academic success, more so for women than men. Originality/value – This study is the first to empirically demonstrate the influence and importance of “publish-or-perish” and“perceived organisational support” management approaches on marketing academic publishing performance and academic well-being.
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Andreasen, Alan R. "Marketing Social Marketing in the Social Change Marketplace." Journal of Public Policy & Marketing 21, no. 1 (2002): 3–13. http://dx.doi.org/10.1509/jppm.21.1.3.17602.

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Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing branding campaign to advance the field, with roles for academics and the American Marketing Association.
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Baron, Steve, Brendan Richardson, Diane Earles, and Yusra Khogeer. "Marketing academics and practitioners: Towards togetherness." Journal of Customer Behaviour 10, no. 3 (2011): 291–304. http://dx.doi.org/10.1362/147539211x602522.

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Eser, Zeliha, F. Bahar Isin, and Metehan Tolon. "Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing." Journal of Marketing Management 27, no. 7-8 (2011): 854–68. http://dx.doi.org/10.1080/02672571003719070.

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Repsold, Fernanda, and Marcus Hemais. "Divide In Marketing Between Academics And Practitioners." Brazilian Business Review 15, no. 1 (2018): 68–87. http://dx.doi.org/10.15728/bbr.2018.15.1.5.

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Harrigan, Paul, and Bev Hulbert. "How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education." Journal of Marketing Education 33, no. 3 (2011): 253–72. http://dx.doi.org/10.1177/0273475311420234.

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This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in the skills that 21st-century marketers require. Where the focus of the article is on marketing education, a broad analysis of the content of marketing textbooks and degree programs is presented and an “old Marketing DNA” presented. The study also adopted an inductive approach to data collection where the aim was to investigate the exact nature, constituency, and role of marketing in organizations. Qualitative in-depth interviews were undertaken with senior marketing managers and executives in U.K. organizations. Findings are organized into the areas of customer-led marketing, value-driven strategic marketing, channels, data-driven marketing, and online and off-line integrated marketing communications. The article concludes that there is a disconnect between marketing education and marketing practice and goes some way to recommending what the response of marketing academia should be through the “new Marketing DNA.” This article aims to inspire a holistic response from marketing educators to bring their practice more in line with what is actually being practiced by marketing practitioners in the 21st century.
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Burton, Jamie, Linda Nasr, Thorsten Gruber, and Helen L. Bruce. "Special section: advancing customer experience and big data impact via academic–practitioner collaboration." Journal of Services Marketing 31, no. 2 (2017): 142–47. http://dx.doi.org/10.1108/jsm-01-2017-0020.

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Purpose This paper aims to outline the purpose, planning, development and delivery of the “1st Academic-Practitioner Research with Impact workshop: Customer Experience Management (CEM) and Big Data” held at Alliance Manchester Business School on 18th and 19th January 2016, at which four subsequent papers were initially developed. Design/methodology/approach The paper sets out a summary of the importance and significance of the four papers developed at the workshop and how the co-creative dialogue between managerial practitioners, presenting key problems and issues that they face, and carefully selected teams of academics was facilitated. Findings To develop richer and more impactful understanding of current problems challenging customer-focused managers, there is a need for more dialogue and engagement between academics and practitioners. Practical implications The paper serves as a guideline for developing future workshops that aim at strengthening the links between academia and the business world. Originality/value This paper highlights the value of academic–practitioner workshops for focusing academic research on areas of importance for practitioners to generate impact. The innovative format of the workshop and the resulting impactful papers should serve as a call and motivation for future academic–practitioner workshop development.
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Dissertations / Theses on the topic "Marketing academics"

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Kliewe, T. "Value creation in university-industry relationships : a view on stakeholder and relationship value from the perspective of academics in England." Thesis, Coventry University, 2015. http://curve.coventry.ac.uk/open/items/0d70abde-38e2-46fd-b401-df0fd68bc35a/1.

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In today’s knowledge economy hardly any organisation can address its dynamic nature and competitive advantage as a single organisations. More than ever, organisational survival and growth depends on continuous learning and cooperation. This research examines value creation in relationships between higher education institutions and private business organisations. Integrating literature streams on relation-ship marketing, stakeholder theory and university-industry relationships, the re-search aims to identify key drivers of stakeholder value creation, to better under-stand the interrelationships between the stakeholder values generated and determine which stakeholder values driver relationship outcomes. Overall, this research integrates the stakeholder and relationship perspective (multi-level research) and intents to contribute to further opening up the “black box” of value creation in university-industry relationships by putting stakeholder and relationship value at the centre of the study. Based on a literature review and the integration of the three main literature streams, a conceptual model was developed, forming the basis for an exploratory pre-study aiming to develop a more in-depth understanding of the phenomena. Con-ducting interviews among academics and technology transfer officers, the model was refined before the main, explanatory research step, implemented through a web-based questionnaire among England-based academics, was carried out to test the conceptual model. The model is comprised with three main elements. First, relationship characteristics (common understanding of expectations, commonness of expectations and commitment) drive the value creation for different stakeholders. Second, the value developed for six main stakeholders (the surveyed academic, the academic team, the university, the business partners, students, and society) impacts the academic’s perception of the overall relationship value. Lastly, the overall relationship value, as perceived by the academic positively affects further relationship outcomes (relationship satisfaction, word-of-mouth, intention to renew the relationship, intention to expand UIR activities beyond the current relationship(s)). Using structural equation modelling, the model was analysed and refined based on 903 responses of a self-administered questionnaire. The results show that commitment as well as the common understanding as well as the commonness of expectations are key elements driving stakeholder value creation, consistent with literature. With respect to the interrelationships between the realised and expected values generated for different stakeholders, the university emerged as a central actor in the relationship, positively impacting all other stake-holder values. In addition, all other stakeholder values positively society value with the value generated for the surveyed academic and for the business partner also affecting the value generated for the academic team. The results highlight that the academic’s perception of the overall relationship value is significantly and positively influenced by the value generated for the academic itself, the academic team, the university and society. Value generated for students, as a main target group of universities, as well as value generated for the business partners, as the main stake-holder in the relationship, however, were not confirmed to impact the overall relationship value, as perceived by the academic. In addition to the structural model as presented above, four different models have been developed to examine which stakeholder values drive the four addition relationship outcomes, namely relationship satisfaction, word-of-mouth, intention to renew, and intention to expand. The results show that the outcomes are driven by different sets of stakeholder value with student value driving all outcomes, business value not impacting any outcome and the impact of the others depending on the outcome under study.
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Gonçalves, Andreia Marisa Fonseca. "Percepções de académicos e profissionais de marketing acerca do neuromarketing." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12430.

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Mestrado em Marketing<br>A necessidade de ultrapassar as limitações dos instrumentos tradicionais de pesquisa no estudo do comportamento do consumidor levou à emergência de um novo campo de pesquisa: o neuromarketing. O neuromarketing é a aplicação de técnicas de neurociência ao marketing. O futuro deste campo de estudo depende muito das percepções que os académicos e profissionais de marketing têm sobre ele. O objetivo deste estudo foi aferir as percepções de académicos e profissionais de marketing em Portugal sobre o neuromarketing. Foram desenvolvidas três questões de investigação: “Quais as percepções de académicos e profissionais de marketing em Portugal em relação ao neuromarketing?”; “Que questões éticas mais preocupam académicos e profissionais de marketing em Portugal?”; e “Quais as perspectivas de académicos e profissionais de marketing sobre o futuro do neuromarketing?”. Com o intuito de obter dados que permitissem responder a estas questões, realizaram-se entrevistas não presenciais a uma amostra de académicos e de profissionais de marketing em Portugal. As conclusões do estudo revelaram que os profissionais têm uma percepção ligeiramente mais positiva que os académicos de marketing. Quanto às questões éticas, as preocupações de ambos os grupos residiram principalmente nas questões ligadas aos consumidores. Sobre o futuro, tanto académicos como profissionais de marketing assumiram acreditar que existe o futuro para o neuromarketing, sendo que os profissionais mostraram-se mais empenhados em participar ativamente no mesmo. Atendendo ao estado de conhecimento atual da neurociência e do neuromarketing, algumas expectativas dos participantes parecem ser irrealistas. São apresentadas algumas sugestões para o desenvolvimento credível e ético do neuromarketing.<br>The need to overcome the limitations of traditional research instruments to study the consumer behavior in marketing led to the emergence of a new research field: neuromarketing. Neuromarketing is the application of neuroscience techniques to marketing. The perceptions and evaluation of marketing academics and marketers are crucial to the future of this field. The aim of this study was to assess the perceptions of academics and marketers in Portugal about neuromarketing. Three research questions guided this research: “What are the perceptions of academics and marketers in Portugal about neuromarketing?”; “Which ethical issues most worry academics and marketers in Portugal?”; and “What do marketing academics and marketers think about the future of neuromarketing in Portugal?”. In order to obtain solid data to answer the above questions, online interviews were made to a sample of marketing academics and of marketers in Portugal. This study revealed that marketers have a slightly more positive perception about neuromarketing compared with the perception of marketing academics. Regarding ethical issues, both groups have concerns mainly related to consumers. About the future, both academics and marketers believe in the future of neuromarketing, being that marketers showed more commitment in active participation. Given the current knowledge of neuroscience and neuromarketing, some expectations of the participants seem to be unrealistic. Some suggestions are presented for a credible and ethical development of neuromarketing.
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Ash, Malcolm. "Knowledge that counts : an examination of the theory practice gap between business and marketing academics and business practitioners examined in respect of their respective epistemic stances." Thesis, University of Derby, 2014. http://hdl.handle.net/10545/333867.

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This work examines and presents evidence for the existence of a gap in epistemological views between academic and practice marketers. Few if any academics would seem to challenge the ‘gap’ premise but the importance of any gap and its nature are issues about which little agreement exists. The intractable nature of the academic practitioner gap has a long history of interesting and diverse debate ranging from Dewey’s argument about the true nature of knowing to contributions based on epistemic adolescence, ontological differences and more pragmatic suggestions about different tribes. Others include the rigour versus relevance issue, failures in curriculum or pedagogy and a clash between modernist and postmodernist epistemologies. Polanyi’s description of tacit versus explicit knowledge further extends the debate as do issues of knowledge creation and dissemination in particular through Nonaka. Irrespective of approach actual evidence for a gap was largely based on argument rather than empirical proof. This work address that lack. The intractability of the gap suggests that it is at root, epistemic. To identity the existence of a gap in such terms a domain specific epistemic questionnaire developed by Hofer was used. A factor analytic process extracted a common set of factors for the domain of marketers. Five epistemic factors were identified. Three of these showed significant difference in orientation between practitioners and academics confirming that the theory practice gap is tangible and revealing an indication of its nature Broadly results from factor analysis with interpretation informed by factor item structure and prior theoretical debate suggests that academics and practitioners views on knowledge and how they come to know share similarities and differences. Academics are more likely to see knowledge as stable, based on established academic premise legitimized from academy. Practitioners are more likely to see knowledge as emerging from action, as dynamic and legitimised by results. Other significant findings included the emergence of dialogue as a means of closing the gap, and the emergence of a group of academics with significant practice experience termed here as, hybrids, who are located in the Academy but mostly share their epistemic views with practitioners. Correlation analysis showed that academic propensity to engage in dialogue with practice moved academic factor scores towards practitioners. This shows that dialogue has a clear role in both perpetuating the gap in its absence or reducing it. Fundamentally dialogue plays a clear role in bridging the two epistemologies and in providing for additional epistemic work. Finally a solution to bridging the gap has been proposed. The model called dialogic introspection melds dialogue and introspection to create epistemic doubt, the volition to change and a means of resolution. The model avoids prescription of what form knowledge should take but instead adopts a stance similar to more mature disciplines like medicine in which the status of academic work is enhanced in line with its relevance to practice which itself is embodied in dialogue. This approach recognizes the centrality of epistemology as shaping the conditions necessary for recognizing epistemologies as hierarchies in which the epistemology most capable of additional epistemic work is the most desirable. Such an epistemology would have the capacity to add epistemic work and reinforces Nonaka’s call for epistemology to be recognized as central to knowledge creation.
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Flynn, Kevin. "THE RMS FRAMEWORK OF ACADEMIC MARKETING RESEARCH PRODUCTIVITY." Cleveland State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=csu1600792969043768.

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Angard, Seeta R. "The multidimensionality of trust in relationship marketing." Honors in the Major Thesis, University of Central Florida, 2001. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/213.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Business Administration<br>Marketing
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Lee, Jumyong. "Customer relationship marketing by destination marketing organizations does it lead to favorable behavioral intentions to meeting planners?" Doctoral diss., University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4784.

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In convention market, one of the fastest growing sectors in hospitality industry, meeting planners play an important role to select a destination for their event. Therefore, a good relationship with them can be a competitive advantage for a convention destination considering a fierce competition among the destinations. The objective of this study is to develop an empirically valid relationship marketing (RM) model that would verify the antecedents, mediators, and consequence of the relationship between the destination marketing organization (DMO) and meeting planners. This study found three antecedents (i.e., customer orientation, familiarity, and reputation) of the RM mediating constructs that consist of satisfaction, trust, and commitment as well as consequence (i.e. behavioral intention) led by the RM mediators based on review of the literature. Therefore, the hypothesized relationships 1) between the antecedents and the mediators, 2) between the mediators, 3) and 3) between the mediators and the consequence in the model were tested by using structural equation modeling (SEM) with LISREL results. Eight out of eleven hypotheses were supported by the examination of path coefficients while 33 observed indicators were confirmed in the measurement model through confirmatory factor analysis (CFA). The SEM results showed the significant relationships that lead to meaningful implications in both industry and academia while this study is not immune to limitations that can be the starting points of recommendations for future studies.<br>ID: 030646222; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (Ph.D.)--University of Central Florida, 2011.; Includes bibliographical references (p. 190-200).<br>Ph.D.<br>Doctorate<br>Education and Human Performance<br>Education; Hospitality Education Track
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Rehm, Lauren. "Stealth marketing to generation Y." Honors in the Major Thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1483.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Business Administration<br>Marketing
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Price-Rhea, Kelly. "Women's Golf: an Academic Perspective." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/2759.

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Zanette, Elisangela Torrilla. "Análise do perfil dos clientes de academias de ginástica : o primeiro passo para o planejamento estratégico." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2003. http://hdl.handle.net/10183/3601.

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Neste estudo, buscou-se identificar as motivações humanas para a prática de atividade física, a fim de compreender os motivos de aderência e permanência dos indivíduos nas academias de ginástica, e a partir disso, contribuir para criar a base de uma estratégia de marketing voltada à fidelização de clientes de academias. Como metodologia, adotou-se a pesquisa descritiva como forma de aplicar conhecimentos na direção da solução de um problema específico, composto de duas etapas distintas: a primeira qualitativa (com caráter exploratório) e a segunda quantitativa (através da estruturação, aplicação de um questionário, para verificar e mensurar o comportamento dos consumidores de academias de ginástica). A partir da coleta, tabulação e análise dos resultados obtidos sobre a motivação dos clientes de academias, foi possível criar orientações para o planejamento estratégico voltado à fidelização dos clientes de academias de ginástica.<br>This study aimed at identifying the human motivations for physical activity in order to understand the causes of individuals’ adherence and permanence at gym academies. Next, it brought up a marketing strategy driven to academies’ customers loyalty. The methodology adopted the descriptive research as a way to apply knowledge to reach the solution of a specific problem. It was composed by two different stages: a qualitative (first - exploratory) and a quantitative stage. The quantitative stage contemplates the creation and appliance of a questionnaire in order to verify and measure the behavior of gym academies’ customers. From collection, tabulation and analysis of data concerning gym academies’ customers motivation it was possible to generate strategic policies, driven to customers of gym academies.
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Elrod, Cassandra Carlene. "The development and application of a systematic approach to evaluating an academic department's brand meaning." Diss., Rolla, Mo. : University of Missouri-Rolla, 2007. http://scholarsmine.mst.edu/thesis/pdf/Elrod_09007dcc804ee507.pdf.

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Thesis (Ph. D.)--University of Missouri--Rolla, 2007.<br>Vita. The entire thesis text is included in file. Title from title screen of thesis/dissertation PDF file (viewed April 28, 2008) Includes bibliographical references (p. 83-86).
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Books on the topic "Marketing academics"

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How to write for a general audience: A guide for academics who want to share their knowledge with the world and have fun doing it. American Psychological Association, 2007.

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Canter, David V. Becoming an author: Advice for academics and other professionals. Open University Press, 2006.

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Ryzhikova, tamara. Marketing in the aerospace field. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1003199.

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The tutorial provides an overview of the main methodological approaches to the analysis of the market of rocket and space technology and services on the basis of its specific features, methods of evaluating competition and its justification, the reinterpretation of basic marketing tools and approaches in combination with innovative ideas and methods of achieving high economic results in the space market.&#x0D; The main aim is to provide future marketers with the necessary material, methods, technologies and tools with which to solve various problems related to the understanding of the structure of the space market, the company's place in the market, its competitive position and overall competitiveness.&#x0D; Meets the requirements of Federal state educational standards of higher education of the last generation.&#x0D; Intended for undergraduates and academics in aerospace orientation, postgraduate students, marketing analysts, marketers, corporate executives and agencies of the military-industrial complex.
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Writing for academic journals. Open University Press, 2005.

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Silveira, Amélia. Marketing em bibliotecas universitárias. Editora da UFSC, 1992.

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Saginov, K. A. Marketing sfery obrazovatelʹnykh uslug. Izd-vo Triada, 1998.

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Amy, Harris, and Rice Scott E, eds. Gaming in academic libraries: Collections, marketing, and information literacy. Association of College and Research Libraries, 2008.

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Ciampi, Francesco, ed. Emerging Issues and Challenges in Business & Economics: Selected Contributions from the 8th Global Conference. Firenze University Press, 2009. http://dx.doi.org/10.36253/978-88-6453-061-1.

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The 8th Global Conference on Business &amp; Economics was held at the Faculty of Economics of the University of Florence in the month of October 2008. This international conference was sponsored by the International Journal of Business &amp; Economics and the Oxford Journal. Business academics and economists from universities and business schools in fifty different countries around the world (representing every continent) presented their most recent research findings, most of which unpublished. The papers had been selected on the basis of a double blind peer review process carried out by the scientific committee of the conference. They dealt with various areas of business and economics (strategic management, finance, marketing, accounting, business ethics, business law and others), and focused on a range of industrial sectors and services (from the banking sector to the oil industry, from textile production to automobile manufacturing). This monograph consists of a selection of the papers presented at the conference.
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1950-, Harper Timothy, ed. Your name in print: A teen's guide to publishing for fun, profit, and academic success. St. Martin's Griffin, 2005.

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Empirical generalizations about marketing impact: What we have learned from academic research. Marketing Science Institute, 2009.

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Book chapters on the topic "Marketing academics"

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Vlasova, Natalia, Elena Kulikova, and Viktor Katochkov. "Digital Marketing of Place Leadership." In Sustainable Leadership for Entrepreneurs and Academics. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15495-0_11.

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Chugunova, Olga, Marina Shkolnikova, and Yana Starovoytova. "Segmentation of Consumers as a Leading Factor in Restaurant Marketing." In Sustainable Leadership for Entrepreneurs and Academics. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15495-0_3.

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Musarskaya, Maria, and Kaouther Kooli. "The Role of Simulator Games in Marketing Education: Evidence from Academics in Bournemouth University." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_21.

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Rotidi, Georgia, Katerina Kedraka, Efrossini-Maria Frementiti, and Christos Kaltsidis. "University Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian University." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_81.

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Hinsch, Christian, Joseph Horak, and Josip Kotlar. "Can Academics Provide Value to Practitioners? The Practitioner Response to Academic Research Output: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_203.

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Kemper, Joya A., Paul W. Ballantine, and Michael Hall. "The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_139.

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Polonsky, Michael Jay, and Gary Mankelow. "A Preliminary Comparison of Whether Academics in the United States and Australia/New Zealand Agree On Where We are Heading3." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13078-1_93.

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Clyne, Eyal. "Marketing." In Orientalism, Zionism and Academic Practice. Routledge, 2018. http://dx.doi.org/10.4324/9781351264006-8.

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Zhang, Jingbo. "Marketing Academic Digital Library." In Digital Libraries: International Collaboration and Cross-Fertilization. Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-30544-6_102.

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Wilson, John K. "Marketing McCarthyism." In Academic Freedom in the Post-9/11 Era. Palgrave Macmillan US, 2010. http://dx.doi.org/10.1057/9780230117297_4.

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Conference papers on the topic "Marketing academics"

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Mahr, Sarah Isabel, and Manfred Schwaiger. "WHAT DRIVES REPUTATION OF GERMAN BUSINESS SCHOOLS? AN ANALYSIS OF THE PERCEPTIONS OF ACADEMICS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.10.08.05.

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Nie, Xueling, Xiaolin Zhu, and Weiter Zhao. "Notice of Retraction: Research on the model of cooperation between academics and businesses for training marketing undergraduates." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5887159.

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ZECA, Ecaterina Daniela. "Academic Marketing." In 18th edition of the Conference “Risk in Contemporary Economy” RCE2017, June 9-10, 2017, Galati, Romania. LUMEN Publishing House, 2017. http://dx.doi.org/10.18662/lumproc.rce2017.1.39.

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Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

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At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very simple method which every management can apply easily.The aim of guerilla marketing is to make more sales, like traditional marketing. But, the methods that used, are different from eachother. This method try to find with very low budget some works, that will take place more higher from other traditional marketing methods' effects. This works have to be effective, different, enjoyable and unforgetable. That is possible to see them in out,on ethernet and somewhere of our life. Especially, these activities are organized contemplated by advertising agencies; diversified according to the imagination of the creators. Guerilla marketing and the other similar marketings are done especially online network in tourism sector of Turkey. The purpose of this study; is increasing the awareness of guerilla marketing as an alternative method in academic and sectorel context, that can increase the sales of tourism managements and at the same time can provide quickly and easily reach to their target group.
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Cvijikj, Irena Pletikosa, and Florian Michahelles. "Understanding social media marketing." In the 15th International Academic MindTrek Conference. ACM Press, 2011. http://dx.doi.org/10.1145/2181037.2181066.

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Precup, Angela. "Educational Marketing – Academic Action And Identity." In ERD 2017 - Education, Reflection, Development, Fourth Edition. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.06.82.

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Seetanah, Boopendra. "AIR ACCESS LIBERALISATION, MARKETING PROMOTION AND TOURISM TRADE." In 31st International Academic Conference, London. International Institute of Social and Economic Sciences, 2017. http://dx.doi.org/10.20472/iac.2017.031.044.

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Mghebrishvili, Babulia. "DEVELOPMENT OF MANAGERIAL AND MARKETING THINKING IN GEORGIA." In 32nd International Academic Conference, Geneva. International Institute of Social and Economic Sciences, 2017. http://dx.doi.org/10.20472/iac.2017.032.030.

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Gheno, Gloria. "CAUSAL ANALYSIS IN MARKETING: A CUSTOMER SATISFACTION PROBLEM." In 33rd International Academic Conference, Vienna. International Institute of Social and Economic Sciences, 2017. http://dx.doi.org/10.20472/iac.2017.33.015.

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Dynan, Rita. "EXPERIENTIAL LEARNING IN A MARKETING TRAVEL STUDY COURSE." In 40th International Academic Conference, Stockholm. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.040.016.

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