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Books on the topic 'Marketing academics'

Author: Grafiati
Published: 10 September 2021
Last updated: 4 February 2022

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1

How to write for a general audience: A guide for academics who want to share their knowledge with the world and have fun doing it. American Psychological Association, 2007.

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2

Canter, David V. Becoming an author: Advice for academics and other professionals. Open University Press, 2006.

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3

Ryzhikova, tamara. Marketing in the aerospace field. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1003199.

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The tutorial provides an overview of the main methodological approaches to the analysis of the market of rocket and space technology and services on the basis of its specific features, methods of evaluating competition and its justification, the reinterpretation of basic marketing tools and approaches in combination with innovative ideas and methods of achieving high economic results in the space market.
 The main aim is to provide future marketers with the necessary material, methods, technologies and tools with which to solve various problems related to the understanding of the structure of the space market, the company's place in the market, its competitive position and overall competitiveness.
 Meets the requirements of Federal state educational standards of higher education of the last generation.
 Intended for undergraduates and academics in aerospace orientation, postgraduate students, marketing analysts, marketers, corporate executives and agencies of the military-industrial complex.
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4

Writing for academic journals. Open University Press, 2005.

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5

Silveira, Amélia. Marketing em bibliotecas universitárias. Editora da UFSC, 1992.

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6

Saginov, K. A. Marketing sfery obrazovatelʹnykh uslug. Izd-vo Triada, 1998.

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7

Amy, Harris, and Rice Scott E, eds. Gaming in academic libraries: Collections, marketing, and information literacy. Association of College and Research Libraries, 2008.

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8

Ciampi, Francesco, ed. Emerging Issues and Challenges in Business & Economics: Selected Contributions from the 8th Global Conference. Firenze University Press, 2009. http://dx.doi.org/10.36253/978-88-6453-061-1.

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The 8th Global Conference on Business & Economics was held at the Faculty of Economics of the University of Florence in the month of October 2008. This international conference was sponsored by the International Journal of Business & Economics and the Oxford Journal. Business academics and economists from universities and business schools in fifty different countries around the world (representing every continent) presented their most recent research findings, most of which unpublished. The papers had been selected on the basis of a double blind peer review process carried out by the scientific committee of the conference. They dealt with various areas of business and economics (strategic management, finance, marketing, accounting, business ethics, business law and others), and focused on a range of industrial sectors and services (from the banking sector to the oil industry, from textile production to automobile manufacturing). This monograph consists of a selection of the papers presented at the conference.
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9

1950-, Harper Timothy, ed. Your name in print: A teen's guide to publishing for fun, profit, and academic success. St. Martin's Griffin, 2005.

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10

Empirical generalizations about marketing impact: What we have learned from academic research. Marketing Science Institute, 2009.

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11

Creating the customer-driven academic library. American Library Association, 2009.

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12

Marketing today's academic library: A bold new approach to communicating with students. American Library Association, 2009.

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13

Poznań, Poland) Ogólnopolska Konferencja Bibliotek Wyższych Szkół Niepaństwowych (5th 2003. Zarządzanie strategiczne i marketingowe w bibliotekach. Wydawn. Wyższej Szkoły Bankowej w Poznaniu, 2000.

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14

Oksanen-Ylikoski, Elina. Businesswomen, dabblers, revivalists, or conmen?: Representation of selling and salespeople within academic, network marketing practitioner and media discourses. Helsinki School of Economics, 2006.

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15

Mickey, Kathy. Academic testing: From the no. 2 pencil to laptops : marketing opportunities in the K-12 arena. Simba Information, 2001.

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16

M, Heinzerling Barbara, ed. Children and adolescents in the market place: Twenty-five years of academic research. Pierian Press, 1999.

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17

Smykla, Evelyn Ortiz. Marketing and public relations activities in ARL Libraries: A SPEC kit. Association of Research Libraries, Office of Leadership and Management Services, 1999.

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18

Student engagement and the academic library. Libraries Unlimited, an imprint of ABC-CLIO, LLC, 2012.

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19

Publish or perish--the educator's imperative: Strategies for writing effectvely for your profession and your school. Corwin Press, 2002.

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20

Paulo, Universidade de São, and Wageningen Universiteit, eds. Advances in supply chain analysis in agri-food systems: University of São Paulo and University of Wageningen : 18 years of academic cooperation. Editora Singular, 2009.

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21

Dardanos, Giōrgos E. Hotan hē gata gleiphei tē lima. Typōthētō, 1999.

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22

J, McLane Michael, and Livingston Lynn W, eds. InPrint: Publishing opportunities for college librarians. Association of College and Research Libraries, 1997.

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23

Gregorich, Barbara. Writing for the educational market. J. Weston Walch, 1990.

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24

Leyland, David G. Marketing academic services: Report of a survey of income generating activities in polytechnics, universities and colleges of higher education. City of Birmingham Polytechnic, 1985.

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25

Ross, Margarita Nettel. Voces del pasado: Colima en los archivos y bibliotecas de México y España, 1524-1820. Universidad de Colima, 2004.

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26

Gilmore, Patrick. The grey market: An analysis of the validity of academic models in the marketing of products to older consumers in Northern Ireland. The Author], 1993.

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27

Germano, William P. From dissertation to book. University of Chicago Press, 2005.

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28

Lee, Dowdney Donna, ed. How to write and publish articles in nursing. 2nd ed. Springer Pub. Co., 1997.

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29

Lee, Dowdney Donna, ed. How to write and publish articles in nursing. Springer Pub. Co., 1986.

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30

United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Exports, and Business Opportunities. Federal export promotion programs, an academic perspective: Hearing before the Subcommittee on Procurement, Exports, and Business Opportunities of the Committee on Small Business, House of Representatives, One Hundred Fourth Congress, first session, Washington, DC, May 23, 1995. U.S. G.P.O., 1995.

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31

Getting published in the humanities: What to know, where to aim, how to succeed. McFarland & Co., 2011.

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32

Haines, Lurene. A writer's guide to the business of comics. Stabur Press, 1995.

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33

Haines, Lurene. The writer's guide to the business of comics. Watson-Guptill, 1998.

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34

Haines, Lurene. The writer's guide to the business of comics: [everything a comic book writer needs to make it in the business-- : plus interviews with 30 comic book professionals]. Watson-Guptil, 1998.

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35

Kendall-Tackett, Kathleen A. How to Write for a General Audience: A Guide for Academics Who Want to Share Their Knowledge With the World and Have Fun Doing It (APA Lifetools). American Psychological Association (APA), 2007.

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36

French, Jeff. Key principle, concepts, and techniques of social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0002.

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This chapter sets out a hierarchical and differentiated model of social marketing principles, concepts, and techniques, based on thoughts put forward by French and Russell-Bennett (2015). In this chapter descriptive criteria of social marketing are reviewed and placed in a hierarchy of importance in order to assist practitioners, commissioners, and academics with describing and identifying social marketing practice and distinguishing it from other forms of social programme design and implementation. The description of the key principles, concepts, and techniques of social marketing set out in this chapter represents a way to conceptualize and recognize the different elements that constitute social marketing theory and practice.
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37

Blair, Melissa K. Using digital and social media platforms for social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0012.

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Digital communication tools have transformed the way we can change behaviour. There are benefits for academics and social marketers using digital and social media as tools for both information sharing and behaviour change. Both individual and macro behaviour change principles can be successfully applied in a digital environment and advances in analytics and sensor technology allow social marketers to effectively motivate a participant’s behaviour change journey through relevant and timely support. The combination of network theory and social media has shown that strategically structured online communities can create social environments that promote behaviour change, and social currency is a necessary component in building a social media campaign that has high-value content which in turn creates high engagement and social media campaign success.
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38

Soon, Jan Jan. Case studies in management and business (volume 4). UUM Press, 2018. http://dx.doi.org/10.32890/9789672210054.

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This is the fourth volume of the compilation of case studies by UUMs Institute of Management and Business Research (IMBRe).Following the successful publication of its three predecessors, the current Volume 4 selects and includes the best Malaysian case studies in the broad areas of management, economics and marketing. It is IMBRes aspiration to encourage both academics and students to embrace the case-study approach as an effective pedagogical tool.The cases are designed and written by academics to be used for both undergraduate and postgraduate courses, in which the academics themselves, more often than not, serve as instructors. Although each case is written specifically to cater for a particular course, it can be adapted for other related courses.
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39

García Corona, Leon F., and Kathleen Wiens, eds. Voices of the Field. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197526682.001.0001.

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Ethnomusicologists face complex and challenging professional landscapes. Graduate studies in our field do not fully equip ethnomusicologists for work outside of academia. The essays in Voices of the Field: Pathways in Public Ethnomusicology, edited by León F. García Corona and Kathleen Wiens, provide a reflection on the challenges, opportunities, and often overlooked importance of public ethnomusicology. The essays in the book, commissioned for the volume, capture years of experiences of fourteen academics who have simultaneously navigated the academic world and the world outside academia, sharing lifelong lessons often missing in ethnomusicological training. Power and organizational structures, revenue, marketing, decision-making, content management, and production are among the themes explored as an extension and re-evaluation of what constitutes the field of ethnomusicology. The authors share their personal and professional pathways, which often converge throughout their lifelong careers as public ethnomusicologists. Many of the authors share how to successfully acquire funding for a project, others show how to navigate nonacademic workplaces, and yet others share perspectives on reconciling business-like mindsets with humanistic goals. Grounded in case studies in multiple institutional and geographical locations, authors advocate for the importance and relevance of ethnomusicology in our society at large. While providing practical resources, this volume also sheds light into the blind spots of current academic ethnomusicology programs. Voices of the Field: Pathways in Public Ethnomusicology is a foundational current and retrospective approach to the study and sustainable practice of ethnomusicology.
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40

Marfleet, J. E. Marketing the academic law library. 1987.

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41

Marketing (Quickstudy Reference Guides - Academic). Barcharts, 2002.

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42

Marketing strategies for the academic library. Library Association, Colleges of Further and Higher Education Group., 1986.

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43

Marketing strategies for the academic library. Library Association, Colleges of Further and Higher Education Group, 1985.

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44

Marketing strategies for the academic library. Library Association, Colleges of Further and Higher Education Group, 1985.

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45

Marketing strategies for the academic library. Library Association, Colleges of Further and Higher Education Group, 1988.

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46

Balachandran, M. Academic Business Library, a Core Collection: Marketing (Academic Business Library, a Core Collection). Vance Bibliographies, 1986.

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47

Balachandran, M. Academic Business Library, a Core Collection: Real Estate & Insurance (Academic Business Library, a Core Collection). Vance Bibliographies, 1986.

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48

Balachandran, M. Academic Business Library, a Core Collection: Mathematics of Business & Economics (Academic Business Library, a Core Collection). Vance Bibliographies, 1986.

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49

Writing for Academic Journals. McGraw-Hill Education, 2013.

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50

J, McKenzie C., ed. Marketing practitioners: The role of the academic journal? Leicester Business School, 2001.

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