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Relevant bibliographies by topics / Marketing and managerial decision

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Dissertations / Theses
Books
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Academic literature on the topic 'Marketing and managerial decision'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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Journal articles on the topic "Marketing and managerial decision"

1

Mintz, Ofer, and Imran S. Currim. "When does metric use matter less?" European Journal of Marketing 49, no. 11/12 (2015): 1809–56. http://dx.doi.org/10.1108/ejm-08-2014-0488.

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Purpose – This paper aims to develop a conceptual framework, in an effort toward building a contingent theory of drivers and consequences of managerial metric use in marketing mix decisions, this paper develops a conceptual framework to test whether the relationship between metric use and marketing mix performance is moderated by firm and managerial characteristics. Design/methodology/approach – Based on reviews of the marketing, finance, management and accounting literatures, and homophily, firm resource- and decision-maker-based theories and 22 managerial interviews, a conceptual model is pr

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Bunn, Derek W., and Danny Samson. "Managerial Decision Analysis." Journal of the Operational Research Society 40, no. 5 (1989): 505. http://dx.doi.org/10.2307/2583624.

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Bunn, Derek W. "Managerial Decision Analysis." Journal of the Operational Research Society 40, no. 5 (1989): 505. http://dx.doi.org/10.1057/jors.1989.79.

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Mahmoud Ghazi A, Alowaidi, and Wang Hu. "Impact of Individual Decision-Making Styles on Marketing Information System Based Decision-Making: An Empirical Study of Saudi Arabia Manufacturing Firms." Journal of International Business Research and Marketing 1, no. 3 (2015): 21–33. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3003.

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The present research was conducted on the subject on how various managerial traits have an impact on overall decision-making based on marketing information systems. The variables that were tested in order to verify if the relationship between the variables was important were rational decision-making, intuitive decision-making, dependent decision-making, avoidant decision-making, spontaneous decision-making, decision-making speed and finally decision quality. The comprehensive conclusion to the study was that the decision quality variable of information system use positively influences incremen

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Tarnanidis, Theodore, Jason Papathanasiou, Bertrand Mareschal, and Maro Vlachopoulou. "MCDM Review in marketing and managerial decisions: Practical implications and Future research." Management Science Letters 15, no. 1 (2025): 45–54. http://dx.doi.org/10.5267/j.msl.2024.3.004.

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This research presents a short review of Multiple Criteria Decision-Making (MCDM) methods and research in various fields, including marketing and business management. The academic literature shows that MCDM methods in the area of marketing are used by academics to solve problems related to the positioning of products and services, market segmentation, brand management, promotion and advertising strategies, product development and market entry strategies, customer relationship marketing and channel distribution. With regard to business and management domains they are used to prioritize various

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Wierenga, Berend. "Managerial decision making in marketing: The next research frontier." International Journal of Research in Marketing 28, no. 2 (2011): 89–101. http://dx.doi.org/10.1016/j.ijresmar.2011.03.001.

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Fraser, Cynthia, and Robert E. Hite. "An Adaptive Utility Approach for Improved Use of Marketing Models." Journal of Marketing 52, no. 4 (1988): 96–103. http://dx.doi.org/10.1177/002224298805200409.

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A decision-making approach integrating information from managerial experience with that provided by marketing models is proposed. The approach suggests that managers should learn to value more those marketing control variable levels that have been linked to favorable changes in performance in order to make more effective and profitable decisions.

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Caemmerer, Barbara, Jobst Goerne, and Jay P. Mulki. "Consequences of managerial indecisiveness." International Journal of Bank Marketing 39, no. 6 (2021): 1025–45. http://dx.doi.org/10.1108/ijbm-11-2020-0544.

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PurposeIn a banking context, this study applies uncertainty management theory (UMT) to test the impact of managerial indecisiveness on salespersons' trust in their manager, perceived role ambiguity and turnover intentions. In addition, the moderating role of managers' leadership style on the link between indecisiveness perceptions and role ambiguity is tested.Design/methodology/approachA questionnaire was distributed among customer facing employees from a multinational bank in one of the large metropolitan cities in India. In total, out of 360 questionnaires distributed, 255 responses were cod

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Wierenga, Berend. "Managerial Decision Making in Marketing: Introduction to the Special Issue." Journal of Marketing Behavior 2, no. 2-3 (2016): 77–80. http://dx.doi.org/10.1561/107.00000030.

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Glazer, Rashi, and Allen M. Weiss. "Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information." Journal of Marketing Research 30, no. 4 (1993): 509–21. http://dx.doi.org/10.1177/002224379303000409.

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The authors study the relationship among information processing, marketing decisions, and performance in turbulent markets—i.e., markets in which the time-sensitivity of information is a major factor in decision making. Drawing on both organizational contingency theory and individual behavioral decision research, the authors suggest that successful performance depends on the congruence between the level of marketplace turbulence and the information-processing style and associated decisions adopted. They focus by way of example on the decision processes embodied in formal planning procedures. U

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Dissertations / Theses on the topic "Marketing and managerial decision"

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Vanharanta, Markus. "Customer Portfolio Management A Study of Managerial Decision-Making in an Industrial Marketing Context." Thesis, Lancaster University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.514411.

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Magin, Vera Heil Oliver P. "Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation /." Wiesbaden : Deutscher Universitäts-Verlag, 2006. http://site.ebrary.com/id/10231775.

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Magin, Vera. "Competition in marketing : two essays on the impact of information on managerial decisions and on spatial product differentiation /." Wiesbaden : Dt. Univ.-Verl, 2006. http://www.gbv.de/dms/zbw/511250622.pdf.

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Paul, Pallab Kumar. "Market structure analysis using managerial judgments: Toward development and validation of an expert system for competitive strategy decisions." Diss., The University of Arizona, 1992. http://hdl.handle.net/10150/186099.

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This research aims to develop and empirically validate an approach to using managerial judgments as a basis for competitive strategy decisions. Our premise is that by using structured elicitation methods that rely on the underlying logic of competitive market structure analysis (CMSA) models (e.g., perceived competitive similarities (PS) and forced choice (FC)), it may be possible to effectively extract and organize managers' knowledge of competitive relationships. Moreover, these judgments may be primed using competitive criterial cues such as brand image, features and usage situation. Based

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Bravo, Mariangeles, and Jesper Appelkvist. "Towards the Development of Business Intelligence : The Role of Business Intelligence in Managerial Decision Making - Evidence from the B2B Sector." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76290.

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Information is the key for managers to make well-informed decisions. In recent years, technological advancements have been developed which made it possible for organizations to store and manage large quantities of data. Business intelligence is used to structure and narrow down data in order to acquire relevant information which could assist managers. BI is formed by a variety of systems and concepts which are interconnected and can work simultaneously. Furthermore, it was found that there are claims implying that BI can assist in the decision making of an organization. The following research

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Trombetta, Matheus Santana. "Condutores do uso de métricas financeiras e de marketing em decisões de Marketing Mix." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2014. http://hdl.handle.net/10183/107259.

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Ao tomar decisões de marketing mix, o gestor de marketing tem a sua disposição uma grande quantidade de métricas para definição de suas metas e avaliação dos impactos das atividades de marketing. O presente estudo determina as variáveis condutoras do uso gerencial de métricas durante a tomada de decisões de marketing mix, com base no modelo de Mintz e Currim (2013). A análise de 245 atividades de marketing mix reportadas por 163 gestores de médias e grandes empresas brasileiras demonstra que a estratégia da empresa, a orientação para métricas e a accountability financeira do profissional de ma

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Parsons, Angelina Ruth. "Managerial influences on police decision-making." Thesis, University of Cambridge, 2015. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.709291.

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Hosseini, Reza Hirad. "Stratégie de marque de société et création de richesse pour les actionnaires." Thesis, Bordeaux 4, 2011. http://www.theses.fr/2011BOR40010/document.

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Cette recherche teste de manière empirique la valeur d'une marque de société pour ses actionnaires et les propriétés de la marque en réduisant les risques à un niveau corporatif. Ce processus s'opère indépendamment des récessions économiques. Les études précédentes, ayant établi une relation entre les activités de marketing et la création de la valeur pour les actionnaires, se concentrent principalement sur les marques des produits plutôt que la valeur d'une marque de société et négligent le contrôle des autres variables financières et de performance de marché. Cette recherche est fondée sur l

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Seifert, Matthias. "Intuition and rationality in managerial decision behaviour." Thesis, University of Cambridge, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.611553.

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McConville, Teresa Ann. "Managerial decisions : a discursive analysis." Thesis, University of Plymouth, 2000. http://hdl.handle.net/10026.1/2777.

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Decision making activity is at the heart of organisations and, as an essential managerial function, it has been the subject of an immense body of literature. As the majority of research has been undertaken within the disciplines of economics and psychology, studies have tended to emphasise economic rationality as the basis for cognitive reasoning, decision processes and judgement and as the analytic paradigm. However, in the face of new problems, and in times of profound change, conventional forms of thought may be problematic in themselves. This project suggests and assesses a Foucaultian fra

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Books on the topic "Marketing and managerial decision"

1

Bell, Martin L. Managerial marketing: Strategy and cases. Elsevier, 1988.

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Forrest, Jeffrey Yi-Lin, Jeananne Nicholls, Kurt Schimmel, and Sifeng Liu. Managerial Decision Making. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-28064-2.

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Moore, Don A. Managerial decision making. Edward Elgar, 2009.

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John, Hickson David, ed. Managerial decision making. Dartmouth, 1994.

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Samson, Danny. Managerial decision analysis. Irwin, 1988.

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John, Baker Michael, ed. Marketing: Managerial foundations. Macmillan Education Australia, 1998.

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IMACS/IFORS, International Colloquium on Managerial Decision Support Systems and Knowledge Based Systems (1st 1987 Manchester England). Managerial decision support systems. North-Holland, 1988.

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Cunningham, William H. Marketing: A managerial approach. 2nd ed. South Western, 1987.

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M, Cunningham Isabella C., and Swift Christopher M, eds. Marketing, a managerial approach. 2nd ed. South-Western Pub. Co., 1987.

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Samuelson, William. Managerial economics. 2nd ed. Dryden Press, 1995.

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Book chapters on the topic "Marketing and managerial decision"

1

Hill, Stephen. "Marketing decisions." In Managerial Economics. Macmillan Education UK, 1989. http://dx.doi.org/10.1007/978-1-349-19852-8_10.

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Kelkar, Mayuresh M., Robert E. Stassen, and C. P. Rao. "A Managerial Decision Framework for Vertical Integration." In Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13248-8_97.

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Mohan, Mayoor, and Kevin E. Voss. "Managerial Aversion to Ambiguity: A Decision Theory Perspective With a Note on Innovation." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_70.

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Volkmar, Gioia V. "Managerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligence." In Marketing and Smart Technologies. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9268-0_2.

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Hinson, Robert E., Ogechi Adeola, and Isaiah Adisa. "Conclusion and Implications for Theoretical Adoption, Policy Formulation and Managerial Decision-Making in Emerging Markets." In Palgrave Studies of Marketing in Emerging Economies. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-73007-9_11.

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Craft, Stephen H., and Salah S. Hassan. "Global Consumer Market Segmentation Strategy Decisions and Managerial Assessment of Performance." In Revolution in Marketing: Market Driving Changes. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11761-4_17.

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Papadopoulou, Christina, Aristeidis Theotokis, and Magnus Hultman. "Managerial Decisions on International Price Adaptation: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_1.

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Papoulias, Evangelos, and Theoklis-Petros Zounis. "Cultural Heritage Management and Strategic Planning: The New Museum of the Acropolis and the Prehistoric Settlement of Akrotiri, Santorini, Greece." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_4.

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AbstractThe very existence and development of cultural heritage requires management. There isn’t any heritage site that can exist in isolation from outside influences. Strategic management is that set of managerial decisions and actions that determines the continuing and future performance of an organization (Papoulias and Zounis in Strategic Innovative Marketing and Tourism, 8th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT 2019). Springer Proceedings in Business and Economics, pp. 889–898, 2020). Strategic planning determines the optimal future of an organiz

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Papadopoulou, Christina, Magnus Hultman, Aristeidis Theotokis, and Pejvak Oghazi. "Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation: An Abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-24687-6_22.

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Petrochilos, George A. "Marketing — Advertising." In Managerial Economics. Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-1-137-10771-8_9.

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Conference papers on the topic "Marketing and managerial decision"

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G M, Harshitha, Pawan Madanan, Shital Agrawal, Muralidhar L B, Sundarapandiyan Natarajan, and Venkata Purnakumari Pechetty. "Cognitive Computing for Marketing Decision Support." In 2024 Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES). IEEE, 2024. https://doi.org/10.1109/ic3tes62412.2024.10877640.

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Mirzayi, Sahar, and Erfan Talajouran. "From Decision Support to Decision Making: Autonomous AI Agents Shaping the Marketing." In 2025 11th International Conference on Web Research (ICWR). IEEE, 2025. https://doi.org/10.1109/icwr65219.2025.11006187.

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Dawood, Amina Khaled, Ahlam Ibrahim Al-Eathawy, Horiya Mohamed Ahmed Al Deeb, and Maryam A. Aziz Al Thawadi. "Impact of Marketing Insight on Achieving Sustainability (Evidence from Bahrain)." In 2024 International Conference on Decision Aid Sciences and Applications (DASA). IEEE, 2024. https://doi.org/10.1109/dasa63652.2024.10836565.

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Hu, Jingqian, and Benyu Zhao. "Design of Credit Card Marketing Strategy Combining Decision Tree and LightGBM." In 2024 8th Asian Conference on Artificial Intelligence Technology (ACAIT). IEEE, 2024. https://doi.org/10.1109/acait63902.2024.11022265.

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Putri Hapsari, Elfira, Fransiska Viviana Putri Pranoto, Rani Maulidina Surosa, Rini Kurnia Sari, and Rianto Nurcahyo. "Effective Marketing Strategies to Improve Sales Performance in the Manufacture Industry." In 2024 International Conference on Decision Aid Sciences and Applications (DASA). IEEE, 2024. https://doi.org/10.1109/dasa63652.2024.10836451.

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Mghebrishvili, Babulia. "DEVELOPMENT OF MANAGERIAL AND MARKETING THINKING IN GEORGIA." In 32nd International Academic Conference, Geneva. International Institute of Social and Economic Sciences, 2017. http://dx.doi.org/10.20472/iac.2017.032.030.

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Dostiyarova, Alima. "Innovative Approaches in Teaching Business Courses: Start-Up Simulation in the Change Management course; students’ experience." In Socratic lectures 10. University of Lubljana Press, 2024. http://dx.doi.org/10.55295/psl.2024.i26.

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Abstract: Simulation is an experiential learning process that speed-ups learning process and make it more interesting and practical. According to Hakeem (2001), when students are involved in different activities of experiential learning, they better understand the subject in comparison with students who just have lectures-only classes. Moreover, experiential learning raises critical thinking abilities and self-directed learning (Kreber, 2001). In business schools simulations have been used to manage trading skills (Truscott et al., 2000) and business ventures development (Goosen et al., 2001).

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Hai-yan, Zhang, Wang Qi, and Ma Xuan. "Research on WeChat marketing path of enhancing customer marketing experiences." In 2016 Chinese Control and Decision Conference (CCDC). IEEE, 2016. http://dx.doi.org/10.1109/ccdc.2016.7531793.

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Đokić, Ines, and Katarina Njegić. "Modern Marketing Communication." In 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2019. http://dx.doi.org/10.46541/978-86-7233-380-0_5.

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Wen, Xiao-Sen, and Chao Zhang. "Game Decision on Enterprise Marketing Networks." In 2013 Fifth International Conference on Computational and Information Sciences (ICCIS). IEEE, 2013. http://dx.doi.org/10.1109/iccis.2013.110.

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Reports on the topic "Marketing and managerial decision"

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Jung, Kooyul, Yong-Cheol Kim, and Rene Stulz. Investment Opportunities, Managerial Decisions, and the Security Issue Decision. National Bureau of Economic Research, 1994. http://dx.doi.org/10.3386/w4907.

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Busso, Matías, Kyunglin Park, and Nicolás Irazoque. Research Insights: Which Managerial Skills Training Policies Are Most Effective? Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0005302.

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Job training programs for firm managers or entrepreneurs are effective at increasing firm productivity, profits, and firm survival rates. Training skills in human resources, soft skills, marketing, and finance-accounting are most likely to improve firm performance. The impact was maximized when delivering training sessions for entrepreneurs and managers in the manufacturing and services sector. The key is to design training programs tailored to different participant groups, based on the demand in their respective industry and business contexts.

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Fowke, Robert. Performance Measures for Managerial Decision Making: Performance Measurement Synergies in Multi-Attribute Performance Measurement Systems. Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.164.

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Streufert, Siegfried, and Robert W. Swezey. Aspects of Cognitive Complexity Theory and Research as Applied to a Managerial Decision Making Simulation. Defense Technical Information Center, 1985. http://dx.doi.org/10.21236/ada161376.

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Dolgopolova, S. V., O. S. Kraynova, and I. A. Kuznetsova. Organizational and managerial tools of marketing research of social Infrastructure conditions: assessment of catering quality in public educational institutions. Ljournal, 2019. http://dx.doi.org/10.18411/kray-2019-artc-00037.

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Busso, Matías, Kyunglin Park, and Nicolás Irazoque. The Effectiveness of Management Training Programs: A Meta-Analytic Review. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0004815.

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We conduct a meta-analysis of 44 studies and 68 different managerial skills training programs, with the aim of identifying program characteristics that can lead to more effective public policies promoting firm growth and entrepreneurship. We synthesize 431 estimates to assess the effects of these programs on firm performance. Our findings show that, on average, managerial skills development programs have positive returns on management practices, firm productivity, profits, and survival. We also examine how program and participant specifications affect program effectiveness. Our analysis sugges

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Finkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part d

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Lagutin, Andrey, and Tatyana Sidorina. SYSTEM OF FORMATION OF PROFESSIONAL AND PERSONAL SELF-GOVERNMENT AMONG CADETS OF MILITARY INSTITUTES. Science and Innovation Center Publishing House, 2020. http://dx.doi.org/10.12731/self-government.

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When carrying out professional activities, officers of the VNG of the Russian Federation are often in difficult, stressful, emotionally stressful situations associated with the use of weapons as a particularly dangerous means of destruction. The right to use a weapon by an officer makes him responsible for its use. And therefore requires the officer to make a balanced optimal decision, which is associated with the risk and transience of events, and in which no mistake can be made, since the price of it can be someone's life. It is at such a moment that it is important that the officer has stab

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Finkelshtain, Israel, and Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, 2008. http://dx.doi.org/10.32747/2008.7695590.bard.

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Research Objectives 1) Reviewing the rich economic literature on contracting and agricultural contracting; 2) Conducting a descriptive comparative study of actual contracting patterns in the U.S. and Israeli agricultural sectors; 3) Theoretical analysis of division of assets ownership, authority allocation and incentives in agricultural production contracts; 4) Theoretical analysis of strategic noncompetitive choice of agricultural production and marketing contracts, 5) Empirical studies of contracting in agricultural sectors of US and Israel, among them the broiler industry, the citrus indust

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Parra Torrado, Mónica, and María Angélica Arbeláez. Innovation, R&D Investment and Productivity in Colombian Firms. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0011194.

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This paper attempts to establish a formal relationship between innovation and productivity using Colombian firm-level data. It is found that the production of goods and services new to the firm and to the domestic market enhances firms' sales per worker, and innovation that results in introducing new goods and services to the international market boosts both sales and Total Factor Productivity (TFP). Innovation in processes likewise improves firms' productivity and sales. Finally, innovation in marketing and management increases sales per worker and enhances TFP when investment is made in Rese

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