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Dissertations / Theses on the topic 'Marketing and managerial decision'

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Published: 4 June 2025

Last updated: 1 August 2025

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1

Vanharanta, Markus. "Customer Portfolio Management A Study of Managerial Decision-Making in an Industrial Marketing Context." Thesis, Lancaster University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.514411.

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2

Magin, Vera Heil Oliver P. "Competition in marketing two essays on the impact of information on managerial decisions and on spatial product differentiation /." Wiesbaden : Deutscher Universitäts-Verlag, 2006. http://site.ebrary.com/id/10231775.

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3

Magin, Vera. "Competition in marketing : two essays on the impact of information on managerial decisions and on spatial product differentiation /." Wiesbaden : Dt. Univ.-Verl, 2006. http://www.gbv.de/dms/zbw/511250622.pdf.

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4

Paul, Pallab Kumar. "Market structure analysis using managerial judgments: Toward development and validation of an expert system for competitive strategy decisions." Diss., The University of Arizona, 1992. http://hdl.handle.net/10150/186099.

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This research aims to develop and empirically validate an approach to using managerial judgments as a basis for competitive strategy decisions. Our premise is that by using structured elicitation methods that rely on the underlying logic of competitive market structure analysis (CMSA) models (e.g., perceived competitive similarities (PS) and forced choice (FC)), it may be possible to effectively extract and organize managers' knowledge of competitive relationships. Moreover, these judgments may be primed using competitive criterial cues such as brand image, features and usage situation. Based

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5

Bravo, Mariangeles, and Jesper Appelkvist. "Towards the Development of Business Intelligence : The Role of Business Intelligence in Managerial Decision Making - Evidence from the B2B Sector." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76290.

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Information is the key for managers to make well-informed decisions. In recent years, technological advancements have been developed which made it possible for organizations to store and manage large quantities of data. Business intelligence is used to structure and narrow down data in order to acquire relevant information which could assist managers. BI is formed by a variety of systems and concepts which are interconnected and can work simultaneously. Furthermore, it was found that there are claims implying that BI can assist in the decision making of an organization. The following research

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6

Trombetta, Matheus Santana. "Condutores do uso de métricas financeiras e de marketing em decisões de Marketing Mix." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2014. http://hdl.handle.net/10183/107259.

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Ao tomar decisões de marketing mix, o gestor de marketing tem a sua disposição uma grande quantidade de métricas para definição de suas metas e avaliação dos impactos das atividades de marketing. O presente estudo determina as variáveis condutoras do uso gerencial de métricas durante a tomada de decisões de marketing mix, com base no modelo de Mintz e Currim (2013). A análise de 245 atividades de marketing mix reportadas por 163 gestores de médias e grandes empresas brasileiras demonstra que a estratégia da empresa, a orientação para métricas e a accountability financeira do profissional de ma

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7

Parsons, Angelina Ruth. "Managerial influences on police decision-making." Thesis, University of Cambridge, 2015. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.709291.

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8

Hosseini, Reza Hirad. "Stratégie de marque de société et création de richesse pour les actionnaires." Thesis, Bordeaux 4, 2011. http://www.theses.fr/2011BOR40010/document.

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Cette recherche teste de manière empirique la valeur d'une marque de société pour ses actionnaires et les propriétés de la marque en réduisant les risques à un niveau corporatif. Ce processus s'opère indépendamment des récessions économiques. Les études précédentes, ayant établi une relation entre les activités de marketing et la création de la valeur pour les actionnaires, se concentrent principalement sur les marques des produits plutôt que la valeur d'une marque de société et négligent le contrôle des autres variables financières et de performance de marché. Cette recherche est fondée sur l

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9

Seifert, Matthias. "Intuition and rationality in managerial decision behaviour." Thesis, University of Cambridge, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.611553.

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10

McConville, Teresa Ann. "Managerial decisions : a discursive analysis." Thesis, University of Plymouth, 2000. http://hdl.handle.net/10026.1/2777.

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Decision making activity is at the heart of organisations and, as an essential managerial function, it has been the subject of an immense body of literature. As the majority of research has been undertaken within the disciplines of economics and psychology, studies have tended to emphasise economic rationality as the basis for cognitive reasoning, decision processes and judgement and as the analytic paradigm. However, in the face of new problems, and in times of profound change, conventional forms of thought may be problematic in themselves. This project suggests and assesses a Foucaultian fra

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11

Riabacke, Ari. "Development of Elicitation Methods for Managerial Decision Support." Doctoral thesis, Sundsvall : Mittuniversitetet, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-40.

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12

Jin, Byunghoon. "Managerial Decision Horizon, Executive Compensation, and Corporate Governance." Diss., Temple University Libraries, 2015. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/355181.

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Business Administration/Accounting<br>Ph.D.<br>Managers have shorter investment horizons than well-diversified shareholders for various reasons such as the threat of managerial turnover arising from takeovers, risk aversion, liquidity constraints, and the need to access capital markets. Such myopic managerial behaviors are affected by various factors including monetary incentives and internal/external monitoring by board of directors or active shareholders. In this dissertation, I first provide empirical evidence that myopic behaviors of managers are affected by their compensation structure. U

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13

Davies, L. G. "Senior managerial perceptions of the foreign direct investment decision." Thesis, University of Bradford, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.378112.

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14

Грищенко, Олена Федорівна, Елена Федоровна Грищенко, Olena Fedorivna Hryshchenko, Алла Миколаївна Дядечко, Алла Николаевна Дядечко, and Alla Mykolaivna Diadechko. "Marketing decision support system." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/13450.

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15

McAndrew, Claire-Louise. "Cross-fertilising methods in naturalistic decision-making and managerial cognition." Thesis, University of Surrey, 2008. http://epubs.surrey.ac.uk/984/.

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The aim of this thesis is to examine the potential for methodological exchange between the fields of naturalistic decision-making (NDM) and managerial cognition. The research outlined makes a contribution towards methodological choice and research design within these fields. It also contributes by highlighting the theoretical value of applying a naturalistic mode of enquiry to the study of investment professionals. This research is situated in response to a number of calls for inter-disciplinary conversation in the study of cognition (Hodgkinson and Healey, 2008; Hodgkinson and Thomas, 1997; L

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16

Govender, Lovendran. "Heuristics in managerial decision making during company turnaround and uncertainty." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59834.

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The ever-changing business landscape is becoming increasingly uncertain and complex. Negative environmental forces, often uncontrollable by companies, are frequently causing firms to pursue a state of turnaround to navigate out the spiral of decline they unfortunately enter. Managerial decision making is understood to be an important lever that firms possess with potential to enable or disable successful organisational turnaround, driving a business imperative for understanding. Heuristics, often referred to as shortcuts or rules of thumb, have enjoyed growing acceptance in academia as a valua

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17

Sun, Weihan. "The impact of the Balanced Scorecard on managerial decision making." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/36763.

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The purpose of this study is to determine whether the Balanced Scorecard provides guidance to managerial decision making in Company M. The impetus for this study came from the observations within Company M which is in the process of completing a restructuring programme. Several areas have already completed the transition. Performance measurement has become a crucial factor under the new structure and managers are making use of the Balanced Scorecard to evaluate performance, this begs the question: “ Does the Balanced Scorecard provide effective guidance to managerial decision making? “ To fa

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18

Shaikh, Fuad N. "Managerial leadership style in the private sector in Jordan." Thesis, University of Glasgow, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.336697.

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19

Mukherjee, Prithwiraj. "Modeling complex decision processes." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2014. http://www.theses.fr/2014ESEC0007.

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Cette thèse contient trois essais traitant de la modélisation des processus de décision complexes dans le marketing. Ces trois essais traitent chacun d'un aspect différent de la prise de décisions complexes, que ce soit au niveau individuel ou au niveau du réseau. Les essais 1 et 2 de cette thèse utilisent des modèles à base d'agents. L’essai 1 est une extension de Goldenberg, Libai, et Muller (2010), qui utilisent un modèle à base d'agents pour démontrer que, contrairement à l'intuition, les produits avec des externalités de réseau ont tendance à se diffuser plus lentement que ceux sans exter

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20

Claire-Louise, Adams. "Managerial decision making in agribusiness, strategic alliances as a governance choice." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape10/PQDD_0007/MQ44111.pdf.

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21

Mufti, Salman. "The effect of forward and backward reasoning on managerial decision making." Thesis, McGill University, 2010. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=86609.

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Reasoning is the cognitive process used to solve problems and make decisions. This study examined the effect of forward and backward reasoning strategies used by expert managers to make a decision in an unfamiliar problem situation. Expert managers (n = 114) were randomly assigned to one of two reasoning strategy groups: Forward (n = 59) and backward (n = 55). Based on their experience and education, the managers were also categorized into two levels of expertise: Senior managers (n = 26) and middle managers (n = 88). All managers were asked to read a business case study, write their responses

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22

Adams, Claire-Louise. "Managerial decision making in agribusiness : strategic alliances as a governance choice." Thesis, McGill University, 1998. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=20552.

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This formation of new business arrangements, in the form of strategic alliances, is the topic upon which this thesis is focused. Two new types of business agreements, which have been observed, are strategic contract-based alliances and strategic fuzzy alliances. While, contract-based alliances are new, in that firms are choosing non-traditional partners, strategic fuzzy alliances are quite unique as they involve trust.<br>The aim of this thesis is to analyse these alliances and the role of trust in business-to-business relationships. This will be accomplished in two ways. First, using Shapiro

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23

Buchana, Yasser. "The e ect of mobile BI on organisational managerial decision-making." Thesis, University of Western Cape, 2014. http://hdl.handle.net/11394/3340.

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Magister Commercii (Information Management) - MCom(IM)<br>Managerial decision-making has always involved the use of numerous distinct information resources. Modern managerial decision-making processes require a wealth of information that is enhanced and transformed into knowledge in order to take effective action. Mobility in business is increasingly exercising influence on core business processes of organisations. The shift to wireless technologies coupled with the rapid growth of mobile devices in business has led to a new era in business computing. Mobile Business Intelligence (Mobile BI) i

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24

Dekel, Shir. "The Psychology of Managerial Capital Allocation." Thesis, The University of Sydney, 2021. https://hdl.handle.net/2123/26452.

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Capital allocation decisions are critical for large organisations. Management research mainly considers such decisions from an organisational perspective, largely overlooking potential psychological influences. Therefore, this thesis investigated cognitive processes that affect capital allocation decisions. Three studies examined how participants integrated multiple kinds of cues when making their decisions. Each study presented participants with both statistical information and non-numerical semantic information. In each study, participants had the opportunity to leverage a statistical concep

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25

Sinclair, Marta. "The use of intuition in managerial decison-making : determinants and affective moderators /." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe16951.pdf.

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26

Linnosmaa, Ismo. "Essays on product market competition and managerial incentives in oligopoly firms /." Kuopio : Kuopion yliopisto, 2001. http://www.loc.gov/catdir/toc/fy035/2002507609.html.

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27

Haupt, Johannes Sebastian. "Machine Learning for Marketing Decision Support." Doctoral thesis, Humboldt-Universität zu Berlin, 2020. http://dx.doi.org/10.18452/21554.

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Die Digitalisierung der Wirtschaft macht das Customer Targeting zu einer wichtigen Schnittmenge von Marketing und Wirtschaftsinformatik. Marketingtreibende können auf Basis von soziodemografischen und Verhaltensdaten gezielt einzelne Kunden mit personalisierten Botschaften ansprechen. Diese Arbeit erweitert die Perspektive der Forschung im Bereich der modellbasierten Vorhersage von Kundenverhalten durch 1) die Entwicklung und Validierung neuer Methoden des maschinellen Lernens, die explizit darauf ausgelegt sind, die Profitabilität des Customer Targeting im Direktmarketing und im Kundenbindun

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28

Holloway, David Anthony. "Strategic management accounting and managerial decision-making reconceptualised : towards a collaboratively oriented theory of organizational decision enhancement (ODE) /." Access via Murdoch University Digital Theses Project, 2006. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20061103.115423.

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29

Hong, Ilyoo Barry. "Computerized group decision support for managerial choice/judgment tasks through facilitated preference formulation and utilization." Diss., The University of Arizona, 1989. http://hdl.handle.net/10150/184752.

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In modern organizations where managers must constantly be dealing with an overload of information, it is often observed that participants in group decision processes either are not clearly aware of their specific preferences or that they are not capable of properly formulating those preferences. When this happens, inconsistent or incomplete expression of personal preferences and their use in decision making may lead to an unjustifiable outcome for the group. Due to this problem, the strengths and effectiveness of GDSS-supported group meetings may, in some situations, not be apparent. This diss

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30

Covas, Francisco. "Managerial incentives, corporate investment, and economic preference /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2004. http://wwwlib.umi.com/cr/ucsd/fullcit?p3130203.

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31

Zhang, Minhao. "Managerial perception of supply chain quality risk : risk analysis and decision analysis." Thesis, University of York, 2017. http://etheses.whiterose.ac.uk/20715/.

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Due to increased supply chain complexity, ensuring the quality of supply materials or products from upstream suppliers has become a challenge for firms. A great deal has been written on possible solutions and strategies to deal with supply chain quality risk (SCQR) in recent years. However, the manager’s decision-making process in relation to SCQR has not been fully researched. To close this gap, the aims of this study were to scrutinise managers’ perceptions of SCQR, as well as the antecedents of and decision-making related to perceived SCQR. The relevant literature was comprehensively review

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32

Barthle, Justin. "Analysis of Managerial Decision-Making within Florida's Total Maximum Daily Load Program." Thesis, University of South Florida, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10240940.

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<p> Water quality has evolved legislatively from protection of navigation routes and quantity of sources to more emphasis on impairments on water quality for surface and groundwater sources. Nonpoint or diffuse sources of impairments represents a major challenge for management due to the complexity of its sources and difficulty in tracking.</p><p> The most cited sections on public policy analysis focuses on the overall process agencies employ to understand the results the program yields. Often overlooked are finer details and mechanisms, such as decision-making and priority setting, which ha

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Polyviou, Mikaella. "Essays on Supply Chain Disruptions: A Schema, Managerial Reactions, and Decision-Making." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1469078168.

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34

Barthle, Justin. "Analysis of Managerial Decision-Making within Florida’s Total Maximum Daily Load Program." Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6462.

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Water quality has evolved legislatively from protection of navigation routes and quantity of sources to more emphasis on impairments on water quality for surface and groundwater sources. Nonpoint or diffuse sources of impairments represents a major challenge for management due to the complexity of its sources and difficulty in tracking. The most cited sections on public policy analysis focuses on the overall process agencies employ to understand the results the program yields. Often overlooked are finer details and mechanisms, such as decision-making and priority setting, which have a great im

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35

au, D. Holloway@murdoch edu, and David Holloway. "Strategic Management Accounting and Managerial Decision-Making reconceptualised: towards a collaboratively oriented theory of organizational decision enhancement (ODE)." Murdoch University, 2006. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20061103.115423.

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This thesis critically assesses the literature on strategic management accounting that is budgeting and corporate governance and also the managerial decision-making literature (primarily in the areas of strategic planning and change management). It is essentially a theory building and analytical thesis utilising a critical social science approach. The main aim is the construction of a collaborative theory of decision-making and associated methodology that will underpin and explain a more robust construction of decision outcomes within an individual organizational context. In doing so it ev

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36

Holloway, David. "Strategic management accounting and managerial decision-making reconceptualised: towards a collaboratively oriented theory of organizational decision enhancement (ODE)." Thesis, Holloway, David (2006) Strategic management accounting and managerial decision-making reconceptualised: towards a collaboratively oriented theory of organizational decision enhancement (ODE). PhD thesis, Murdoch University, 2006. https://researchrepository.murdoch.edu.au/id/eprint/104/.

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This thesis critically assesses the literature on strategic management accounting that is budgeting and corporate governance and also the managerial decision-making literature (primarily in the areas of strategic planning and change management). It is essentially a theory building and analytical thesis utilising a critical social sciene approach. The main aim is the construction of a collaborative theory of decision-making and associated methodology that will underpin and explain a more 'robust' construction of decision outcomes within an individual organizational context. In doing so it ev

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37

Holloway, David. "Strategic management accounting and managerial decision-making reconceptualised: towards a collaboratively oriented theory of organizational decision enhancement (ODE)." Holloway, David (2006) Strategic management accounting and managerial decision-making reconceptualised: towards a collaboratively oriented theory of organizational decision enhancement (ODE). PhD thesis, Murdoch University, 2006. http://researchrepository.murdoch.edu.au/104/.

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This thesis critically assesses the literature on strategic management accounting that is budgeting and corporate governance and also the managerial decision-making literature (primarily in the areas of strategic planning and change management). It is essentially a theory building and analytical thesis utilising a critical social sciene approach. The main aim is the construction of a collaborative theory of decision-making and associated methodology that will underpin and explain a more 'robust' construction of decision outcomes within an individual organizational context. In doing so it ev

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38

Wang, Hao 1973. "Three essays on corporate debt, capital structure and managerial entrenchment." Thesis, McGill University, 2007. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=103307.

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This dissertation comprises three essays. In the first essay, I develop a contingent-claims model to investigate the impact of managerial entrenchment on corporate policies and security valuation. The model emphasizes the role that managerial agency issues play in determining both a firm's dividend payout and capital structure. I show quantitatively that self-interested managers' leverage choices deviate from those ex ante maximize firm values. The results suggest that dividend yields are negatively affected by both leverage ratios and managerial entrenchment. They provide implications for emp

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39

Cascio, Robert P. "Marketing innovation and firm performance research model, research hypotheses, and managerial implications." Doctoral diss., University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4865.

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Further, these quantitative findings lend statistically and practically significant support for (1) the antecedent roles of marketing insight and marketing imagination, (2) the negative (as predicted) moderating role of product innovation radicalness, and (3) several specific inter-workings among the marketing-innovation spaces that that offer substantial research contributions to the marketing strategy literature for researchers and managers.; This research conceptualizes and develops a scale for the marketing innovation construct for the purpose of furthering research in marketing strategy.

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Fowler, Kendra. "AN EXPANSION OF RETAIL SITE SELECTION THEORY: INCORPORATING MANAGERIAL INTUITION AND PROCESS QUALITY." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1310671063.

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Niskanen, S. (Salla). "Outsourcing decision-making in mining industry." Master's thesis, University of Oulu, 2013. http://urn.fi/URN:NBN:fi:oulu-201309251723.

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The objective of this research is to describe the nature of an outsourcing in mining industry and the main focus of outsourcing will be in the characteristics of outsourcing decision-making and its implications on outsourcing decision-making process. Mining industry sector is offering interesting facets for outsourcing as a practice due to the remote locations, mine lifecycle, limited and specified supply market and challenging production. The theoretical contribution of this research creates knowledge from the typical elements of the outsourcing decision in mining industry and shows where th

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42

Leong, Sok I. "Managerial FAD or organizational enhancement? ISO 9000 certification in a public organization." Thesis, University of Macau, 2004. http://umaclib3.umac.mo/record=b1636748.

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Gryshchenko, O., and A. N. Dyadechko. "Marketing information systems in decision-making process." Thesis, Видавництво СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/26023.

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Ana, Gabriel V. "Structured managerial approach to decision processes shaping information technology in non-IT organizations." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2000. http://handle.dtic.mil/100.2/ADA381262.

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Thesis (M.S. in Management)--Naval Postgraduate School, June 2000.<br>Thesis advisors: Haga, William J. ; Evered, Roger. "June 2000." Includes bibliographical references (p. 179-181). Also Available online.

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Richards, Jonathan David. "Implementing strategic decisions : an analysis of decision content, organisational context and managerial strategy." Thesis, University of Manchester, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.631235.

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The management of strategic change has come to be viewed as a complex and difficult area of organisational analysis, both from a theoretical academic and practical management point of view. However, much of the literature on the subject is typically characterised by high levels of normativism and a general lack of analytical depth or sophistication. Empirical studies attempting to capture the complex, dynamic and contextually-embedded character of strategic decision implementation are rare. Those that exist are typically long on description and short on analytical insight. Comparative studies

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Kumar, Angela Ewell. "The Influnce of Metacognition on Managerial Hiring Decision Making: Implications for Management Development." Diss., Virginia Tech, 1998. http://hdl.handle.net/10919/30644.

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Cognitive processing has a primary role in decision making. In addition, metacognition, the regulation and knowledge of cognition, affects decision making in a consistent and predictable way. Novices explain situations in a simple way. Novices are more likely to make inappropriate decisions. Research suggests that training the novice on efficient use of metacognitive strategies can improve decision outcomes. The influence of metacognitive strategies on managerial decisions has received little attention. Two questions developed to guide this research. First, how do expert and novice man

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47

Schneier, Wendy Lynn. "The development and modification of managerial decision-making routines : a social cognition perspective." Connect to resource, 1995. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262905810.

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48

CRISTOFARO, MATTEO. "Bounded rationality in managerial decision making: addressing the what, why and how questions." Doctoral thesis, Università degli Studi di Roma "Tor Vergata", 2016. http://hdl.handle.net/2108/202661.

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49

Qiu, Yong. "Studies on managerial system of state-owned enterprises in China." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636760.

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50

Harrison, David Shelby. "Activity-Based Costing & Warm Fuzzies - Costing, Presentation & Framing Influences on Decision-Making ~ A Business Optimization Simulation ~." Diss., Virginia Tech, 1998. http://hdl.handle.net/10919/30412.

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Activity-Based Costing is presented in accounting text books as a costing system that can be used to make valuable managerial decisions. Accounting journals regularly report the successful implementations and benefits of activity-based costing systems for particular businesses. Little experimental or empirical evidence exists, however, that has demonstrated the benefits of activity-based costing under controlled conditions. Similarly, although case studies report conditions that may or may not favor activity-based costing decision making, controlled studies that measure the actual influence

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