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Journal articles on the topic 'Marketing and managerial decision'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Mintz, Ofer, and Imran S. Currim. "When does metric use matter less?" European Journal of Marketing 49, no. 11/12 (2015): 1809–56. http://dx.doi.org/10.1108/ejm-08-2014-0488.

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Purpose – This paper aims to develop a conceptual framework, in an effort toward building a contingent theory of drivers and consequences of managerial metric use in marketing mix decisions, this paper develops a conceptual framework to test whether the relationship between metric use and marketing mix performance is moderated by firm and managerial characteristics. Design/methodology/approach – Based on reviews of the marketing, finance, management and accounting literatures, and homophily, firm resource- and decision-maker-based theories and 22 managerial interviews, a conceptual model is pr

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Bunn, Derek W., and Danny Samson. "Managerial Decision Analysis." Journal of the Operational Research Society 40, no. 5 (1989): 505. http://dx.doi.org/10.2307/2583624.

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Bunn, Derek W. "Managerial Decision Analysis." Journal of the Operational Research Society 40, no. 5 (1989): 505. http://dx.doi.org/10.1057/jors.1989.79.

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Mahmoud Ghazi A, Alowaidi, and Wang Hu. "Impact of Individual Decision-Making Styles on Marketing Information System Based Decision-Making: An Empirical Study of Saudi Arabia Manufacturing Firms." Journal of International Business Research and Marketing 1, no. 3 (2015): 21–33. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3003.

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The present research was conducted on the subject on how various managerial traits have an impact on overall decision-making based on marketing information systems. The variables that were tested in order to verify if the relationship between the variables was important were rational decision-making, intuitive decision-making, dependent decision-making, avoidant decision-making, spontaneous decision-making, decision-making speed and finally decision quality. The comprehensive conclusion to the study was that the decision quality variable of information system use positively influences incremen

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Tarnanidis, Theodore, Jason Papathanasiou, Bertrand Mareschal, and Maro Vlachopoulou. "MCDM Review in marketing and managerial decisions: Practical implications and Future research." Management Science Letters 15, no. 1 (2025): 45–54. http://dx.doi.org/10.5267/j.msl.2024.3.004.

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This research presents a short review of Multiple Criteria Decision-Making (MCDM) methods and research in various fields, including marketing and business management. The academic literature shows that MCDM methods in the area of marketing are used by academics to solve problems related to the positioning of products and services, market segmentation, brand management, promotion and advertising strategies, product development and market entry strategies, customer relationship marketing and channel distribution. With regard to business and management domains they are used to prioritize various

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Wierenga, Berend. "Managerial decision making in marketing: The next research frontier." International Journal of Research in Marketing 28, no. 2 (2011): 89–101. http://dx.doi.org/10.1016/j.ijresmar.2011.03.001.

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Fraser, Cynthia, and Robert E. Hite. "An Adaptive Utility Approach for Improved Use of Marketing Models." Journal of Marketing 52, no. 4 (1988): 96–103. http://dx.doi.org/10.1177/002224298805200409.

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A decision-making approach integrating information from managerial experience with that provided by marketing models is proposed. The approach suggests that managers should learn to value more those marketing control variable levels that have been linked to favorable changes in performance in order to make more effective and profitable decisions.

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Caemmerer, Barbara, Jobst Goerne, and Jay P. Mulki. "Consequences of managerial indecisiveness." International Journal of Bank Marketing 39, no. 6 (2021): 1025–45. http://dx.doi.org/10.1108/ijbm-11-2020-0544.

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PurposeIn a banking context, this study applies uncertainty management theory (UMT) to test the impact of managerial indecisiveness on salespersons' trust in their manager, perceived role ambiguity and turnover intentions. In addition, the moderating role of managers' leadership style on the link between indecisiveness perceptions and role ambiguity is tested.Design/methodology/approachA questionnaire was distributed among customer facing employees from a multinational bank in one of the large metropolitan cities in India. In total, out of 360 questionnaires distributed, 255 responses were cod

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Wierenga, Berend. "Managerial Decision Making in Marketing: Introduction to the Special Issue." Journal of Marketing Behavior 2, no. 2-3 (2016): 77–80. http://dx.doi.org/10.1561/107.00000030.

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Glazer, Rashi, and Allen M. Weiss. "Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information." Journal of Marketing Research 30, no. 4 (1993): 509–21. http://dx.doi.org/10.1177/002224379303000409.

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The authors study the relationship among information processing, marketing decisions, and performance in turbulent markets—i.e., markets in which the time-sensitivity of information is a major factor in decision making. Drawing on both organizational contingency theory and individual behavioral decision research, the authors suggest that successful performance depends on the congruence between the level of marketplace turbulence and the information-processing style and associated decisions adopted. They focus by way of example on the decision processes embodied in formal planning procedures. U

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Zaman, Khansa. "Transformation of Marketing Decisions through Artificial Intelligence and Digital Marketing." Journal of Marketing Strategies 4, no. 2 (2022): 353–64. http://dx.doi.org/10.52633/jms.v4i2.210.

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Artificial Intelligence (AI) is ornamental to the strategic decisions of consumers and its competitive nature and has rapidly transformed the dynamics of the emerging digital world. The evolution of predictive marketing has increased the understating of consumer decision-making. Moreover, AI has enabled many businesses to predict big consumer data to fulfill customer expectations and provide customized products and services. AI’s role has been increased in operational marketing, such as design and selection of ads, customer targeting and customer analysis. Nevertheless, the role in strategic d

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Solomon, Michael R. "The Missing Link: Surrogate Consumers in the Marketing Chain." Journal of Marketing 50, no. 4 (1986): 208–18. http://dx.doi.org/10.1177/002224298605000406.

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Though consumers commonly are assumed to be actively involved in important purchase decisions, the author proposes that consumers in fact often relinquish control to external experts, or surrogates, in such situations. As a result, the purchase decision is often a joint process over which the end consumer does not necessarily retain primary control. The author conceptualizes the surrogate function as an interface between the flow of market channels and the sequence of stages involved in consumer decision making. The roles played by surrogates at these stages are explored and ramifications for

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Lamest, Markus, and Mairead Brady. "Data-focused managerial challenges within the hotel sector." Tourism Review 74, no. 1 (2019): 104–15. http://dx.doi.org/10.1108/tr-03-2017-0064.

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Purpose The purpose of this paper is to explore the managerial decision-making challenges of the use of data from online and offline customer data flooding into firms and managed through interactive dashboards. The paper provides insights into how managers within the hotel sector both manage and use the data as a core tool in discussions with finance managers/directors during negotiation on critical marketing investments. Design/methodology/approach The research design followed a multiple-case study design of five market-orientated hotels, which were selected as high performing data and dashbo

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Dahringer, Lee D., Edward W. Cundiff, and Charles H. Kellstadt. "To globalise or not—a managerial decision framework." Journal of Marketing Management 2, no. 2 (1986): 171–79. http://dx.doi.org/10.1080/0267257x.1986.9964009.

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Kozlovskyi, Serhii, Larysa Shaulska, Andrii Butyrskyi, Natalia Burkina, and Yurii Popovskyi. "The marketing strategy for making optimal managerial decisions by means of smart analytics." Innovative Marketing 14, no. 4 (2018): 1–18. http://dx.doi.org/10.21511/im.14(4).2018.01.

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The article presents a methodology for developing the marketing strategy for the adoption of optimal managerial solutions by means of smart analytics. Such issues as marketing strategy modeling methods; software products based on the integration of smart analytics; optimal choosing electro mobile and others have been considered. The main subject of the article is constructing an optimal decision-making model using a combination of classical statistical and mathematical methods and models, as well as modern information technologies including methods of smart analytics. The conceptual scheme of

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Manaka, Masaki. "The Influence of Managerial Accounting Techniques on Marketing Decision-making Processes." Journal of Management World 2023, no. 3 (2023): 62–79. http://dx.doi.org/10.53935/jomw.v2023i3.253.

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Every firm’s management process requires useful accounting information to support planning, control, operations, and decision-making. Executives must have accounting information to guide management in achieving organizational goals. Especially in the era of rapid technological change, the digital information era affects every organization’s ability to adapt to keep up with the competition. All management disciplines, including managerial accounting, are developing good techniques to map such processes and to calibrate such maps. The management accounting discipline has broadened its focus beyo

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Micu, Angela-Eliza. "Modeling a fuzzy system for assisting the customer targeting decisions in retail companies." Analele Universitatii "Ovidius" Constanta - Seria Matematica 24, no. 3 (2016): 259–73. http://dx.doi.org/10.1515/auom-2016-0058.

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AbstractThis paper reveals a proposal of a decision support system, enabling retail companies' marketing managers with powerful tools for the customers' portfolios targeting. The innovative methodological approach highlights a fuzzy algorithm based system that captures and computes relevant information about customers, providing a managerial support for making the most effective decisions, according to different degrees of affiliation assigned to customers. The contributions of fuzzy algorithms on targeting decisions reflects the affiliation of customers to a specific cluster, based on computa

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Mahataman, Tribhuvan Kumar. "Role of Accounting Information in Decision Making in Co-Operative in Kirtipur Municipality, Kathmandu." Cognition 6, no. 1 (2024): 133–46. http://dx.doi.org/10.3126/cognition.v6i1.64457.

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The accounting information is used co-operative as well as business sectors. It makes easy to managerial and operational decision of an organization. The aim of this paper is to investigate the impact of accounting information on investment and marketing decision in co-operative in Kirtipur. Accounting information plays an important role in sustaining a competitive market. Rational investment and marketing decisions can save cooperatives from the present financial crisis. This research is quantitative in nature and deductive in approach. It followed field survey based on convenience sampling.

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Bora, S. P., and G. L. Ray. "Determinants of Farmers' Managerial Ability." Vikalpa: The Journal for Decision Makers 11, no. 4 (1986): 309–12. http://dx.doi.org/10.1177/0256090919860406.

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What are the factors that explain variations in returns to farmers? Based on a study of 250 farmers in Chakdah block in West Bengal, Bora and Ray found that knowledge of new agricultural technology—high yielding varieties, fertilizers, and plant protection—was the most important factor. In enhancing the managerial ability of farmers, the authors feel that emphasis should be given to developing an orientation for planning and marketing and skills in decision making and communication, besides new agricultural technology.

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Zinkhan, George M., Erich A. Joachimsthaler, and Thomas C. Kinnear. "Individual Differences and Marketing Decision Support System Usage and Satisfaction." Journal of Marketing Research 24, no. 2 (1987): 208–14. http://dx.doi.org/10.1177/002224378702400207.

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Relatively little is known about how managers interact with marketing decision support systems such as a computer simulation. The authors investigate individual difference variables to determine their role in influencing the utilization of and satisfaction with one component of a marketing decision support system. The research vehicle used is a computer simulation model for assisting decision making in retailing. The findings indicate that risk averseness, involvement, cognitive differentiation, and age are important predictors of utilization and satisfaction. Managerial implications of the fi

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Chea, Ashford C. "Green Marketing and Consumer Behavior: An Analytical Literature Review and Marketing Implications." Business and Economic Research 14, no. 2 (2024): 78. http://dx.doi.org/10.5296/ber.v14i2.21821.

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The article’s purpose has been to conduct a comprehensive and critical review of the empirical literature on green marketing and consumer behavior to determine emerging issues and trends. It begins with an outline of the relevant theoretical framework that underpins green marketing and consumer behavior. Next, the paper presents a rigorous analysis of the current scientific literature. This is followed by an assessment of emerging trends and issues derived from the literature review. Lastly, the article draws relevant marketing implications and outlines appropriate recommendations for manageri

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Staelin, Richard. "Introduction to the Special Issue on Managerial Decision Making." Marketing Science 18, no. 3 (1999): 195. http://dx.doi.org/10.1287/mksc.18.3.195.

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Velychko, Oleksandr, Liudmyla Velychko, Mykola Butko, and Svitlana Khalatur. "Modelling of strategic managerial decisions in the system of marketing logistics of enterprise." Innovative Marketing 15, no. 2 (2019): 58–70. http://dx.doi.org/10.21511/im.15(2).2019.05.

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Integrated decisions in the system of the marketing logistics are the main resource for providing the efficient management of the value chain. Moreover, there is not a sufficient number of methodological approaches, which could use in complex the principles of the integrated modelling of decisions in the operational systems “procurement marketing – supply logistics” and “sales marketing – distribution logistics”. Considering that fact, the methodology of selecting strategic alternatives based on the integrated modeling in separate marketing logistics chains and in stage-by-stage formation of t

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Hashemzehi, Mitra. "Investigation of Managerial Capabilities and Organizational Intelligence in Tehran Municipality Using Marketing and Innovation in Services." International Journal of Innovation Management and Organizational Behavior 4, no. 4 (2024): 130–38. http://dx.doi.org/10.61838/kman.ijimob.4.4.15.

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Objective: The objective of this study is to explore the impact of organizational intelligence on the performance of Tehran Municipality through the utilization of marketing capabilities. Methodology: This qualitative study was conducted in Tehran and utilized semi-structured interviews with senior managers, department heads, and key personnel within the Tehran Municipality. Participants were selected through purposive sampling based on their extensive experience and knowledge related to organizational intelligence and marketing. Data were collected until theoretical saturation was achieved, e

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Kim, Kyung-Yool. "A Study on the Decision-making Factors of Angel Investment to Revitalize Local Startup: Focusing on." National Association of Korean Local Government Studies 25, no. 2 (2023): 195–224. http://dx.doi.org/10.38134/klgr.2023.25.2.195.

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This study analyzed the investment decision factors of angel investors from the investor's perspective to promote investment in local startups using the AHP technique. To achieve the purpose of the study, a total of 110 respondents, including angel investors and those in charge of direct and related work related to investment such as venture capital and mother funds, were surveyed, and 47 of them were used for analysis. We differentiated from previous studies by setting the perspectives on investment decisions into resource-based perspective, industrial organization theory perspective, manager

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Recuero Virto, Nuria, and Manuel Recuero López. "Knocking on the Doors of Perception: Neuroacoustics in Marketing and Tourism. A Comparative Systematic Literature Review and Bibliometric Analyses." Marketing and Branding Research 12, no. 01 (2025): 39–73. https://doi.org/10.32038/mbr.2025.12.01.03.

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This research is the first comprehensive analysis that thoroughly examines the emerging discipline of neuroacoustics in marketing and marketing tourism. Neuroacosutics combines neuroscience and acoustics to fully understand the effect of these signals on humans’ behaviour and decision-making processes. Employing two systematic literature reviews and bibliometric analyses, this study explains neuroacoustics discipline in a comparative examination within marketing and marketing tourism domains. By bridging the existing gaps, such as the recognition of neuroacoustics as a discipline, tracing its

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Rakhmawati, Febri. "Does Social Media Marketing Influences Consumer Purchase Decisions at Marketplace?" Airlangga Journal of Innovation Management 4, no. 1 (2023): 114–24. http://dx.doi.org/10.20473/ajim.v4i1.45460.

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The purpose of this study was to explore the role that social media marketing plays on purchasing decision making process at Shopee marketplace. This research uses quantitative methods using SPSS with simple linear regression. Data collection was obtained by distributing questionnaires online via the Googleform link to 100 respondents. Testing in this study using hypothesis testing using the t test and f test. The results of this study indicate that social media marketing variables have no significant effect on consumer purchasing decisions at Shopee marketplace. Therefore, effective applicati

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Gál, Peter. "Marketing Implications of Framing in the Decision‑Making." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66, no. 5 (2018): 1267–73. http://dx.doi.org/10.11118/actaun201866051267.

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Framing is a psychological concept closely related with decision‑making. It says, that the way the information is served to the recipients, affects their opinion about a certain issue and, consequently, their decisions. Frame presents perception of the reality, since the limits of rationality often don’t allow people to capture the reality in its complexity. Framing is manifested in several ways. The first relates to the starting point from which the reality is perceived. This dimension causes that people perceive differently the description of decision options formulated in terms of gains (po

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Cahyadi, Indra. "Developing A Model with Dematel, Anp, Topsis Approaches for Marketing Strategy Selection in Batik Madura Industry." Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan 14, no. 1 (2019): 20. http://dx.doi.org/10.24843/matrik:jmbk.2020.v14.i01.p03.

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The selection of marketing strategy is very important for the sustainability of small and medium enterprises (SMEs). Choosing the best marketing strategy is a process involving problem of multiple decision-making criteria, which considers many attributes in various phases of a strategy formulation method. This paper proposes a model of selecting marketing strategy for Batik Madura SMEs. The model selected five criteria including customer networking, innovation capabilities, managerial competency, human capital, and company reputation based on literature reviews and focus group decision-making

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Samson, Kelly, and Ramudu Bhanugopan. "Strategic human capital analytics and organisation performance: The mediating effects of managerial decision-making." Journal of Business Research 144 (May 2022): 637–49. http://dx.doi.org/10.1016/j.jbusres.2022.01.044.

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Shamuratov, Rustam Sh. "MARKETING STRATEGY IN THE DEVELOPMENT OF EDUCATIONAL ORGANIZATIONS." International Journal Of Management And Economics Fundamental 3, no. 12 (2023): 7–12. http://dx.doi.org/10.37547/ijmef/volume03issue12-02.

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Every person lives in a system of organizational and managerial relations. Every year these relationships become more and more diverse, which leads to extraordinary management situations. Therefore, this requires a certain response strategy and making the right decision. Knowledge of management theory, general laws and principles will help you avoid mistakes. Understanding the essence of management, in particular, social management (since man is the core of the social process), and its internal structure will help create a holistic picture of education management.

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Huynh, Quang Linh. "Effect of marketing strategy on organizational efficacy via managerial accounting." Marketing and Management of Innovations 14, no. 4 (2023): 84–98. http://dx.doi.org/10.21272/mmi.2023.4-06.

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A marketing strategy has been used by enterprises to achieve the best possible organizational efficacy. In the current research, contingency theory, the theory of resource dependency and experiential learning theory are applied to establish the research model. Marketing strategy has been regarded as one of the determinants of managerial accounting; whereas the adopting of managerial accounting in business can lead to improved organizational efficacy. Therefore, the linkage between marketing strategy and organizational efficacy can be mediated by managerial accounting. The objective of the pres

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Alrousan, Mohammad Kasem, Ahmad Samed Al-Adwan, Amro Al-Madadha, and Mohammad Hamdi Al Khasawneh. "Factors Affecting the Adoption of E-Marketing by Decision Makers in SMEs." International Journal of E-Business Research 16, no. 1 (2020): 1–27. http://dx.doi.org/10.4018/ijebr.2020010101.

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This study examines the factors that influence decision-makers to adopt e-marketing in small- and medium-sized enterprises (SMEs) in Jordan. There is currently no comprehensive conceptual framework that explains e-marketing adoption in SMEs. Therefore, this study develops a conceptual framework based on the diffusion of innovation (DOI) and technology-organization-environment (TOE) theories. The conceptual framework is composed of four contexts: technological, organizational, managerial, and environmental, and hypothesizes eleven factors significantly influencing e-marketing adoption in SMEs.

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Maxwell, James R. "Techniques And Strategies For Use Of Case Studies In Marketing Management And Strategic Marketing Management Courses." Journal of Business Case Studies (JBCS) 2, no. 1 (2011): 1. http://dx.doi.org/10.19030/jbcs.v2i1.4874.

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Marketing case studies provide context for analysis and decision-making designs in different business situations, companies, and industries. In most marketing courses, students use cases about actual companies to practice strategic marketing analysis and to gain some experience in the tasks of crafting and implementing marketing strategy. A case sets forth, in factual manner, the events and organizational circumstances surrounding a particular marketing managerial situation. The purpose of this paper is to look at why case studies are used, problems using them and recommendations using standar

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Napitupulu, Bonar Bangun Jeppri, Nelson Silitonga, Rachma Nadhila Sudiyono, et al. "Marketing Mix Strategies for Private Schools: Impact on Parental Decision-Making." Indonesian Journal of Management and Economic Research (IJOMER) 1, no. 01 (2024): 7–14. http://dx.doi.org/10.70508/jf44nm47.

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The purpose of this study is to examine and analyze the effect of marketing mix elements which include product, price, place, promotion, people, process, and physical evidence on parents' decisions in choosing a school for their children. This study uses primary data through a survey of 175 parents of active students who live in Tangerang. The collected data were processed and analyzed using SmartPLS software. The results of this study indicate that the six factors of the marketing mix have a positive and significant effect on the decision of parents to choose a school for their children, exce

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Althuizen, Niek, Berend Wierenga, and Bo Chen. "Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity." Journal of Marketing Behavior 2, no. 2-3 (2016): 129–76. http://dx.doi.org/10.1561/107.00000033.

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Kim, Hyunjung, Roderick H. MacDonald, and David F. Andersen. "Simulation and Managerial Decision Making:A Double-Loop Learning Framework." Public Administration Review 73, no. 2 (2013): 291–300. http://dx.doi.org/10.1111/j.1540-6210.2012.02656.x.

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Avlonitis, George J. "Product Elimination Decision Making: Does Formality Matter?" Journal of Marketing 49, no. 1 (1985): 41–52. http://dx.doi.org/10.1177/002224298504900104.

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This research presents (a) a methodological framework for examining formality as an ingredient of a company's product elimination process, and (b) some exploratory findings showing the manner in which formality varies across different organizational settings, and its effects upon the content and managerial effectiveness of the product elimination process.

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Nouri, Pouria, Narges Imanipour, and Abdollah Ahmadikafeshani. "Exploring female entrepreneurs’ marketing decisions with a heuristics and biases approach." Gender in Management: An International Journal 34, no. 8 (2019): 623–43. http://dx.doi.org/10.1108/gm-11-2018-0155.

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Purpose This study furthers the body of knowledge on entrepreneurial decision-making, entrepreneurial marketing and female entrepreneurs by exploring practical implications of heuristics and biases in female entrepreneurs’ marketing decisions. Heuristics and biases influence many entrepreneurial decisions. Moreover, some of the most important entrepreneurial decisions are marketing-related. Given that the entrepreneurial marketing behavior emanates from entrepreneurial thinking and decision-making, one may conclude that female entrepreneurs’ marketing decisions are susceptible to heuristics an

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Chairani, Yulianty, Harianto ., and Arif Imam Suroso. "Analysis of E-Marketing Strategy on Insurance Premium Sales of PT Mandiri AXA General Insurance." International Journal of Research and Review 10, no. 12 (2023): 196–212. http://dx.doi.org/10.52403/ijrr.20231225.

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In the insurance industry, many insurance companies offer products through print and electronic media. Offers on electronic or online media, can help people to be able to choose products, consult and determine insurance products in real time and quickly. E-Marketing is very helpful for companies to be able to provide several choices of sales services, both through online business and offline business. Sales on E-Marketing strategies or internet-based services can make it easier for customers to be able to use services on a product. Sales through E-Marketing or through internet-based applicatio

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Lawal, Babatunde. "Accounting Information and Managerial Decision Making in the Manufacturing Industry in Nigeria." Advances in Social Sciences Research Journal 6, no. 9 (2019): 143–55. http://dx.doi.org/10.14738/assrj.69.6967.

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In the contemporary business world, the role of accounting information in making or marring a business cannot be overemphasized. Recent worldwide advances in manufacturing technologies have brought about a metamorphosis in industry. This paper established the relationship between accounting information and managerial decision making in the manufacturing industry in Nigeria. The study was guided by the following research objectives; to establish the relationship that exists between accounting information and production decisions; to evaluate the relationship that exists between accounting infor

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Maksimov, Maksim I., and Dasr’ya V. Yaskevich. "INNOVATION OF BUSINESS PROCESSES IN MANAGING THE DECISIONS OF A MODERN ORGANIZATION." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 3/2, no. 123 (2022): 119–28. http://dx.doi.org/10.36871/ek.up.p.r.2022.03.02.013.

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This article reveals the importance of an effective and efficient decision-making process in a modern, actively developing and growing commercial organization. On the example of the analysis of the young digital marketing agency Go Mobile, the need for continual improvement of managerial innovations in the company in parallel with its growth is emphasized. The elements of the universal concept of making and implementing decisions in the company and tracking the results of this process are considered.

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Luceri, Beatrice, Fabrizio Laurini, and Sabrina Latusi. "Store flyers: managing spatial distribution under budget constraints." International Journal of Retail & Distribution Management 48, no. 8 (2020): 901–16. http://dx.doi.org/10.1108/ijrdm-12-2019-0385.

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PurposeThe study develops a decision support system for the spatial distribution of store flyers, identifying a number of factors related to the demand and the competition influencing the complexities of their allocation to the target population.Design/methodology/approachThe model was developed incorporating the insights found in existing marketing literature and bypassing the limitations of the managerial practices. To this end, an in-depth discussion with a panel of retailers was held. The model was tested in collaboration with a retail chain.FindingsThe proposed system is flexible and prov

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Muhammad Ismail, Shiraz Khan, and Abid Ahmad. "The Interplay of Influencer Marketing and Electronic Word of Mouth to Effect Consumer Purchase Decision." Critical Review of Social Sciences Studies 3, no. 1 (2025): 118–38. https://doi.org/10.59075/y7w5j969.

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Using opinion leadership theory and social influence theory as theoretical basis, this study investigates the role of electronic word of mouth (eWOM) on consumer purchase decision with influencer marketing as a moderator. Data is collected through structured questionnaire from 340 consumers of food sector of Kohat City of KP, Pakistan using convenient sampling. PLS-SEM path modeling is used to perform statistical investigation of the hypotheses. The statistical analysis indicates a positive and obvious relationship between eWOM and consumer purchase decisions. Since the information reviews and

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Anofrikov, Daniil O. "AI-BASED MANAGEMENT DECISION-MAKING AND DATA ANALYSIS IN MARKETING." Ekonomika i upravlenie: problemy, resheniya 4/5, no. 157 (2025): 109–18. https://doi.org/10.36871/ek.up.p.r.2025.04.05.012.

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The article discusses the use of artificial intelligence (AI) and data Science technologies for making managerial decisions in marketing. The article examines cases from Russia, the CIS countries, the USA, China and Japan, demonstrating how companies use predictive analytics, content personalization, advertising optimization and other AI solutions to improve the effectiveness of marketing strategies. In Russia and the CIS, Sberbank, Wildberries, and Kaspi Bank are key examples, using AI for transaction analysis, recommendation systems, and credit scoring. In the United States, companies such a

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Park, Yonpae, Sungwoo Jung, and Yousef Jahmani. "Time-Driven Activity-Based Costing Systems for Marketing Decisions." Studies in Business and Economics 14, no. 1 (2019): 191–207. http://dx.doi.org/10.2478/sbe-2019-0015.

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AbstractThe activity-based costing (ABC) systems emerged as a management accounting innovation in the mid-1980s in response to dissatisfaction with traditional management accounting techniques and heightened international competition. Although ABC provides many advantages for managerial decision making, ABC tends to be outdated due to its limitations and is substituted by the time-driven activity-based costing (TDABC) systems. TDABC requires estimates of only two parameters: how much it costs per time unit of capacity to supply resources to activities and how much time it takes to perform each

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Lin, Wen-Ting. "Founder-key leaders, group-level decision teams, and the international expansion of business groups." International Marketing Review 31, no. 2 (2014): 129–54. http://dx.doi.org/10.1108/imr-07-2012-0120.

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Purpose – The purpose of this paper is to draw the perspective of dynamic adjustment costs, the author developed hypotheses regarding the relationships between the internationalization of business groups and first, key leaders of business groups who helped found the groups (i.e. founder-key leaders); second, business groups’ group-level decision teams where the majority of positions are held by members of the founding family (i.e. family-dominated decision teams); and third, business groups’ group-level decision teams where strong ties exist among these teams (i.e. strong-tie decision teams) b

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GRABOVSKAYA, Іryna. "ORGANIZATIONAL AND MANAGEMENT INNOVATIONS OF CREATIVE MANAGEMENT AS A NECESSARY CONDITION FOR EFFECTIVE BUSINESS DEVELOPMENT." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (2021): 52–57. http://dx.doi.org/10.31891/2307-5740-2021-300-6-9.

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The article is devoted to the study of modern aspects of development and implementation of innovations in the management systems, which are an important resource for further improving the efficiency, competitiveness and successful development of organizations. The place and role of creative management systems at enterprises as a tool for development and implementation of non – standard management decisions and managerial innovations in conditions of uncertainty are considered.The main problems on the way to increase the level of innovation activity of enterprises due to the introduction of man

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Papadopoulou, Christina, Aristeidis Theotokis, and Magnus Hultman. "Managerial mindset effects on international marketing strategy adaptation decisions." Industrial Marketing Management 115 (November 2023): 266–80. http://dx.doi.org/10.1016/j.indmarman.2023.09.014.

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Drogobytskiy, Ivan N. "FINAL PRODUCT OF MANAGEMENT." SOFT MEASUREMENTS AND COMPUTING 12, no. 73 (2023): 98–111. http://dx.doi.org/10.36871/2618-9976.2023.12.0010.

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In the present article we define structure and contents of regulation as a key function of management. We can mark that in comparison with other managerial functions (marketing, forecasting, aimmaking, plans, organization, motivation, accounting, analyses and coordination) – control is the only one provided with creating, fixing and realizing managerial decision. The aim of this decision is to have direct influence on the managed system which forms its subsystem, particular elements and connections between them. All the other managerial functions have additional roles. They’re provided with in

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