Relevant bibliographies by topics / Marketing and Market Research

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing and Market Research'

Author: Grafiati
Published: 4 June 2021
Last updated: 19 February 2022

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Journal articles on the topic "Marketing and Market Research"

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McGuire, Christine. "Reviews : Marketing market research." Health Education Journal 50, no. 3 (September 1991): 150–51. http://dx.doi.org/10.1177/001789699105000317.

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Breze, Olga, Vladimir Breze, Natalya Gryaznova, and Aleksander Angersbah. "MARKET CAPACITY AS THE BASIS OF MARKETING RESEARCH FOOD MARKET OF KEMEROVO REGION." Foods and Raw Materials 3, no. 1 (July 1, 2015): 132–39. http://dx.doi.org/10.12737/11246.

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MASHOSHYNA, Nataliia, Viacheslav PURIKHOV, and Vlasta SHVAHIREVA. "The role of international marketing research today." Economics. Finances. Law, no. 12/2 (December 29, 2020): 15–17. http://dx.doi.org/10.37634/efp.2020.12(2).3.

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The main purpose of international marketing research is to identify the current needs of consumers in foreign markets to set the direction of enterprise development to meet them, thus bypassing competitors. Market research is only an integral part of this process. Although, the most important part of it. This is due to the need to take into account primarily the requirements of the market, which can create the conditions for eliminating existing shortcomings in foreign economic activity and have a positive impact on the prospects of companies. International marketing is an independent branch of the enterprise when entering foreign markets and includes a set of measures to organize the production and sale of products, services focused on meeting the needs of specific foreign consumers based on research and forecasting of international markets. The purpose of this work is to provide a definition of international marketing research, justify their importance in the present and consider the main problems that may arise along the way. International market research may cover the world commodity market, the market of countries and industries, domestic and foreign markets or their specific segment. In addition to market research, sales research has the highest frequency. There may be some difficulties in conducting marketing research abroad. For example, surveys of business people in Taiwan become possible only when using at least four languages. These circumstances create not only high costs for this type of research, but also not always, due to numerous translations from one language to another achieve the goal, as they may be accompanied by loss or distortion of information. International marketing research generates data in order to perform: sales forecasting, identify loyal and satisfied customers, identify the optimal price range for the company's products. Such analysis is a process of collecting and studying the information needed to make effective decisions in business management, including international.
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Tanasychuk, Alona, Inna Yatsyuk, and Artur-Pavlo Bunko. "Marketing Research of Ukrainian Walnut Market." Modern Economics 21, no. 1 (June 30, 2020): 204–12. http://dx.doi.org/10.31521/modecon.v21(2020)-32.

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Buriak, Ruslan, Maryna Rudenko, and Ihor Chornodid. "MARKETING RESEARCH OF TABLE EGGS MARKET." Baltic Journal of Economic Studies 4, no. 4 (September 2018): 69–75. http://dx.doi.org/10.30525/2256-0742/2018-4-4-69-75.

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The object of research is the market for Ukrainian table eggs. Having analysed the domestic market for table eggs, the main trends are found there. The dynamics of the consumption of table eggs in our country over the last few years and the factors that have the greatest impact are studied. The aim of the article. The research is to analyse and assess the condition of the table eggs market. Methodology. The study was conducted using a systematic approach, using methods of economic-statistical, logical, and functional analysis. The factors that influence the level of competition of domestic enterprises in the market for eating eggs are determined. Established market concentration indicators and calculated the concentration coefficients and the Herfindahl-Hirschman index, which indicate a significant degree of concentration in the market of the four largest egg production companies and the tendency to reduce the share of giant companies in this market. Value/originality. It is established that the domestic market for table eggs is oligopoly with undeveloped competition, which negatively affects its development, updating of assortment and consumer prices. One of the leaders in the market of food eggs is AVANGARDCO IPL, which offers the market its rather diverse branded products. The peculiarities of the activity of the agroindustrial company “AVANGARDCO IPL” as the leading producer of eating eggs in the market for poultry products with a high technological level, quality of products, and supply stability are investigated. In the future, such enterprises will gradually eliminate products produced at enterprises with less technological production, and therefore, more expensive and less qualitative. The features that are inherent in organic products and have their specifics in the context of the poultry product subcomplex are determined. On the basis of the conducted researches, the peculiarities of the demand for organic eggs produced by AVANGARDCO IPL were determined, which allowed substantiating the priority of the development of organic production for this enterprise in the market of our state and the EU countries.
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Śniegocka - Łusiewicz, Małgorzata. "Market basket analysis in marketing research." Equilibrium 2, no. 1 (June 30, 2009): 115–23. http://dx.doi.org/10.12775/equil.2009.011.

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Market basket analysis is, to put it simply, analysis of the content of customer’s trolley. Market Basket Analysis is based on recognition of rules that customers apply while filling their trolleys, their habits, proper use of services and on research in what products are purchased together or in a defined order. Identification of the aforementioned rules may have a great influence on increasing customer’s value. Basket analysis may be applied for planning promotional campaigns, verifying their effectiveness, effective offering additional services and optimising service packages, tariffs and fees (e.g. banks, insurance companies, telephone operators); accurate recommendation on what other products to buy (e.g. online shops), increasing sales (e.g. supermarkets, special offers) and preventing companies providing services from losing their customers.
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Казначеева, Светлана Николаевна. "MARKETING RESEARCH IN THE PIZZERIA MARKET." Вестник Тверского государственного университета. Серия: Экономика и управление, no. 2(54) (June 25, 2021): 68–79. http://dx.doi.org/10.26456/2219-1453/2021.2.068-079.

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В настоящее время в России продолжает расти популярность пиццы. Авторами выделены лидеры российского рынка пиццерий, а также составлен рейтинг пиццерий на нижегородском рынке. Целью статьи выступает определение емкости рынка выбранного сегмента. Научная новизна статьи представлена результатами проведенного маркетингового исследования на рынке пиццерий в г. Н. Новгород. Рассмотрены причины развития маркетинговых исследований как практической области. Представлены источники получения информации для проведения маркетинговых исследований сферы питания в современном обществе. Выделены клиентские потоки применительно к специфике деятельности предприятий общественного питания сетевых форматов (постоянные и дискретные), а также его признаки (причина движения, однородность группы, регулярность движения, переход представителей клиентского потока в качественно иной статус, наличие процесса движения группы). The authors point out that marketing is a type of activity that develops changes and evolves with us. There is the essence of the concept of “marketing research” and the authors reveal the reasons for the development of marketing research as a practical area. The authors note that marketing research is a broader concept than market research, as it covers all the factors that affect, to one degree or another, the activities of an organization. There are sources of information for marketing research in the article. The catering sector in modern society is a rather popular type of service. Client flows are highlighted in relation to the specifics of the activities of public catering enterprises of network formats (permanent and discrete) The authors list the signs of the client flow (the reason for the movement, the homogeneity of the group, the regularity of the movement, the transition of the representatives of the client flow to a qualitatively different status, the presence of the group movement process). Currently, the popularity of pizza among Russians is increasing. In order to determine the state of the pizza market, the authors conducted a marketing research. The leaders of the Russian pizzeria market were identified, and a rating of pizzerias in the Nizhny Novgorod market was compiled. The purpose of this article is to determine the market capacity of the selected segment. The scientific novelty of the article comes down to the fact that the authors conducted a marketing research in the pizza market of Nizhny Novgorod.
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Semenda, D., E. Semenda, and O. Semenda. "MARKETING RESEARCH OF GRAIN MARKET CONDITIONS." Agrosvit, no. 1-2 (January 29, 2021): 56. http://dx.doi.org/10.32702/2306-6792.2021.1-2.56.

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Cowan, David. "Understanding in Market Research." Marketing Intelligence & Planning 11, no. 11 (November 1993): 9–14. http://dx.doi.org/10.1108/02634509310046106.

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Kjellberg, Hans, Kaj Storbacka, Melissa Akaka, Jennifer Chandler, John Finch, Sara Lindeman, Helge Löbler, Katy Mason, Janet McColl-Kennedy, and Suvi Nenonen. "Market futures/future markets: Research directions in the study of markets." Marketing Theory 12, no. 2 (May 17, 2012): 219–23. http://dx.doi.org/10.1177/1470593112444382.

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Dissertations / Theses on the topic "Marketing and Market Research"

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Sobbizadeh, Hibel. "Mobile Broadband: A Market Research." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.

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Abstract Title: Mobile Broadband: A Market Research Level: Thesis for Master of Business Administration in Marketing Management Address: University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig.se Author: Hibel Sobbizadeh Supervisor: Maria Fregidou-Malama Date: 2010-01 Aim: This research is performed in order to investigate about Mobile Broadband (MB) market and the evolution of mobile broadband modems in this market. The aim is to find out how the MB market is developing and which MB modems are dominating the market at present and future time. The study describes the history behind the MB market and its present and future state where an increase of “internet connected” devices is almost inevitable. It at the same time discusses how the MB modems are developing from today‟s PC data cards and USB dongles to integrated modules in different devices. Method: The research is based on published and unpublished articles and data found on internet. Different search engines and databases such as Google and Gävle University library-databases are used to find various data. This empirical data is then connected to theory containing Marketing analysis, planning, implementation and control. The analysis 3 part (PEST) gives a picture of the Political, Economic, Social and Technological factors of the MB market, while the planning, implementation and control parts of the work give an overview of the threats and opportunities of the market and the strategies to overcome the problems and embrace the opportunities. Result & Conclusions: The study demonstrates that MB market has potential of becoming a successful market where devices with embedded module will be connected to internet anywhere at anytime. This requires cooperation from all the players in the value chain. The companies that choose and implement the best marketing and value chain cooperation strategies will be leaders of this future market. Suggestion for future research: One of the biggest challenges and limitations during the work of this study due to its newness was to find empirical data about MB market. As the time passes new information and statistics will make it easier for further research. As the technology is developing rapidly it is recommended to use the latest articles and statistics on internet when gathering new research material. Contribution of the thesis: This study contains valuable input to people and organizations who would like to get an overview of the MB and MB modem markets‟ development in the coming years. Key words: Mobile Broadband, PEST analysis, marketing planning, marketing strategy, marketing implementation, marketing control, embedded modules.
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Young, Murray A. "Perceptual dispersion in a competitive market." Connect to resource, 1988. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262695111.

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Kamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.

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Buys, Stefan. "Market needs analysis for Turnkey automation project based organisation in the Eastern Cape." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021170.

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Customer value is essentially the perceived value that the customer gains when purchasing a product. The perceived value is the trade-off between the cost of the product and the benefits it provides. If the customer perceives the benefits exceed the costs, then the customer perceives value in the product. A need is defined as a perceived lack of something. Customers across industries consider fulfilment of their unique needs as a key metric in evaluating the effectiveness of a solution. In order for an organisation to successfully provide solutions based on customer needs it is crucial for the organisation to understand the needs of their target market. Market Needs Analysis (MNA) is the investigation that intends to improve knowledge about the needs of the organisation’s target market. Project Based Organisations (PBOs) are organisations who are primarily orientated to execute once-off projects with an organisational structure specially formed for a temporary period tailored to deliver a product that meets the needs of specific customers. This research investigates the value offering of a Turnkey PBO and its alignment to the needs of its market. The organisation is privately owned, operating primarily in the South African automotive industry. The true name of the organisation that will be researched will not be disclosed for confidentiality reasons; instead it will be called My Automation Company (MAC). Until the end of 2010, the core focus of the organisation was the supply and maintenance of specialised electronic and computerised tools and services used mainly for quality assurance and production support. Towards the end of 2010 the organisation shifted its focus to providing a new product and service, Turnkey Industrial Automation Projects, to its existing market. In the rush of introducing new products and services many organisations neglect to analyse the market to ensure that they fully understand and can satisfy its needs. Understanding customer needs is crucial in order for new products to be successful thereby capitalising on the available growth potential. Turnkey Industrial Automation Projects is a new product in the organisation’s existing market. It is therefore important that the organisation investigates the customer needs for this particular product as it will differ significantly from customer needs for Service Level Agreements which the organisation is familiar with. The purpose of this research study is to advance the current understanding of the Customer Value Proposition (CVP) of Turnkey PBOs by performing a systematic analysis of the determinants of customer value. This research is an exploratory quantitative study comprised of literature- and case study components used to test proposed hypotheses. The literature study was performed on secondary sources to establish the key concepts related to the topics of PBOs, Industrial Marketing, Market Needs Analysis and CVP. The empirical study consisted of surveys (questionnaires) completed by various customers and employees of MAC. The questionnaire used in this research consisted of questions regarding demographic data and questions regarding perceived CVP and influencing factors. Descriptive statistics was used to summarise the data into a more compact form which could simplify the identification of patterns in the data. Inferential statistics was used to verify if conclusions made from the sample data can be inferred onto a larger population Recommended business practices based on the statistical analysis of the survey results were identified. It was shown that there exists a relationship between Perceived Value and Product Characteristics, Relational Characteristics, Supplier Characteristics, Benefits and Sacrifices by using Pearson’s product-moment correlation coefficient to measure the linear association between the variables. A significant difference in the perceived performance of MAC in certain aspects was found. There is however no significant difference between the perceived importance’s assigned to CVP factors by High- and Low-level Management customers. It was also found that there is a significant difference in the perceived performance of MAC by Customers and Employees in certain aspects. While there is alignment between the importance Employees and Customers place on the majority of independent variables, there is misalignment with regard to the various Supplier Characteristics. Supplier Commitment was shown to be the factor that requires the most attention as: it has the biggest influence on the perceived value gained from dealing with MAC; Customers rate the organisations performance in this regard lower than Employees do and Employees assign lower importance to this factor than Customers. This study concluded in the development of a hypothesised CVP model that indicated not only which factors influence the CVP of a Turnkey PBO in the Eastern Cape but also the effect that each of the identified factors have on perceived value.
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Courtney-Wildman, Vyvyan P. "Co-operative market research in the Garden Industry Manufacturers Association." Thesis, Aston University, 1985. http://publications.aston.ac.uk/15116/.

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Mustonen, Ruusa, and Hanna-Riikka Jokiperä. "CAN Europe - Market Research of Sweden." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6633.

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Abstract

 

Date: May 15, 2009

Course: Master thesis, EFO705

Authors: Hanna Jokiperä 800218-T108, hja08001@student.mdh.se

Ruusa Mustonen 830711-P263, rmn08001@student.mdh.se

Tutor: Tobias Eltebrandt

Title: CAN Europe – Market Research of Sweden

Strategic question: How can CAN Europe launch the internationally standardised vocational skills assessment tests successfully to Sweden? The purpose of this master thesis is to provide the company with comprehensive information about the Swedish market and to suggest ways to implement the launching process.

Research questions:

  • What are the characteristics of the Swedish labour and recruitment market?
  • Are the Swedish companies interested in using CAN Europe’s tests?
  • What would be the suitable marketing mix when entering the Swedish market?

Methods: Besides the comprehensive collection of secondary data, the primary data was collected by the means of an open-ended questionnaire among large companies and recruitment agencies in Sweden. The research was conducted in order to gather in-depth information about the recruitment field in Sweden.

Conceptual Framework: Theories of ‘The International Marketing Task’, ‘The Country Notebook’ and ‘The Market entry plan’ were used.  Theories and concepts were chosen for the purpose that they would support each other and could be used by combining them when making the analysis of the findings.

Conclusion: According to the study, Sweden seems to be highly potential country for CAN Europe to enter since the relevant aspects for successful launch exist in the market i.e. in terms of companies’ interest and needs, and the characteristics of the skills assessment and recruitment market in Sweden.

Key Words: Market entry plan, marketing mix, international launch, market research, skills assessment, recruitment, blue-collar

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Catterall, Miriam. "Focus groups in market research : theory, method and practice." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369987.

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Shmidt, Melinda Sue. "Preferences Among Tween Girls: Market Research and Customer Satisfaction Data for Fashion Retailers." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1420209355.

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Pereira, Beatriz de Castro Sebastião. "Pesquisa etnográfica em marketing." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-03092008-115700/.

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Estudos sobre o comportamento humano envolvem situações complexas que não são simples de compreender utilizando-se métodos quantitativos de pesquisa. A identificação desta limitação levou, em anos mais recentes, ao uso crescente de métodos qualitativos para auxiliar a entender o indivíduo e o grupo em seus comportamentos. Em administração e marketing pesquisadores com trabalhos qualitativos têm se baseado em métodos e técnicas mais adequados para a abordagem destes problemas com origens em sociologia, antropologia e psicologia. A etnografia originada na antropologia e sociologia com estudos de comportamento de grupo é um instrumento bastante adequado para estudos em marketing. Este estudo discute a criação e desenvolvimento da etnografia como metodologia de pesquisa em antropologia e mostra como seu uso foi estendido para outras áreas do conhecimento, mais especificamente para a área de marketing. É destacada a evolução da etnografia no universo da pesquisa acadêmica e aplicada, e como a metodologia foi adaptada para realização de estudos na área do comportamento do consumidor, tanto acadêmicos quanto de mercado. O estudo enfoca os usos e limitações da pesquisa etnográfica em marketing. Faz isso em forma de ensaio por meio de levantamento bibliográfico de caráter analítico e descritivo, complementado com entrevistas em profundidade com profissionais que utilizam ou conhecem a metodologia aplicada ao marketing. Conclui-se que sua aplicação em marketing é adequada se houver rigor metodológico, já que esse tipo de pesquisa tem a vantagem de revelar porque os comportamentos relacionados a um dado grupo ocorrem, o que não é possível com outras abordagens de pesquisa. A metodologia apresenta maiores benefícios quando o comportamento de consumo estudado relaciona-se fortemente com características culturais do grupo ao qual o consumidor pertence.
Consumer behavior studies entail complex situations that are not simple to understand by quantitative research techniques. Recently there is an enhancement in the use of qualitative methods to help interpret the individual and the group in their behaviors. In business and marketing researchers with qualitative work are increasingly using techniques, and methods that are common in sociology, anthropology, and psychology which have suitable developments to these areas of knowledge. Ethnography originated from anthropology and sociology with group approaches seems to be a good tool to marketing studies. This work discusses how ethnography was originated and developed as a research methodology in anthropology and to show how its use was extended to other areas of knowledge, specifically in marketing. The evolution of ethnography in the academic and applied research universes is emphasized, as well as how the methodology was adapted to be used in consumer behavior studies. The study focus on the uses and limitations of ethnographic research in marketing. This is made by an essay based on analytical and descriptive bibliographic research, complemented by in depth interviews with professionals that use or know the methodology applied to marketing. The conclusion is that the method is adequate in marketing research if applied with methodological rigor. This kind of research has the advantage of revealing why some behaviors related to the reference group occur, what is not possible with other research approaches. The methodology presents more benefits when the consumer behavior is strongly related with cultural characteristics of the group that the consumer belongs.
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Williams, L. E. "International marketing relationships : an alternative view." Lincoln University, 2001. http://hdl.handle.net/10182/2093.

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This study began with the observation that international marketing research (IMR) lacked a human face. A literature search confirmed this view. The review was thus widened to include international marketing (IM) studies of culture, cognition, and communication, since they were thought to underpin all human interactions. This step, it was believed, would help clarify marketing scholars' understanding of these encounters. Analysis established that not only were there few studies in these areas, but they also focused on dyads, prediction, and control. To establish how this research had evolved in this way and how it could best be extended, an exploration of how knowledge is created followed. This culminated in my understanding that the culture in mainstream marketing circles was responsible for the lack of development of IM relationship research. A decision was therefore made to study this area from an alternative perspective to the positivist approach typically adopted. An interpretive study of small business in a developing country and their overseas buyer was undertaken to that end. In total, more than eleven months fieldwork was conducted in Indonesia. The resulting interpretation was compared to the existing IM relationship research. The literature was then again extended to examine non-marketing studies that may help explain field findings that could not be explained by existing IMR. It was suggested that IM scholars needed to question whether the values and assumptions underlying their research, are appropriate in a global context.
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Books on the topic "Marketing and Market Research"

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Birn, Robin. Market research. Oxford, U.K: Capstone Pub., 2002.

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Doman, Don. Market research made easy. 2nd ed. Bellingham, WA: Self-Counsel Press, 2002.

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Culkin, Nigel. Market research. Leicester: Market Research Centre, LeicesterBusiness School, De Montfort University, 1996.

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Society, Market Research, ed. Business to business market research: Understanding and measuring business markets. London: Kogan Page, 2005.

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Ireton, Donna S. Internet-based market research. [Arlington, Va. (2800 Shirlington Rd., Suite 800, Arlington 22206)]: Advanced Systems Development, Inc., 1998.

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Kinnear, Thomas C. Marketing research: An applied approach. 2nd ed. Auckland: McGraw-Hill, 1985.

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Kinnear, Thomas C. Marketing research: An applied approach. Maidenhead: McGraw-Hill, 1988.

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Kinnear, Thomas C. Marketing research: An applied approach. 4th ed. New York: McGraw, 1991.

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Dillon, William R. Marketing research in a marketing environment. 3rd ed. Burr Ridge, Ill: Irwin, 1994.

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J, Madden Thomas, and Firtle Neil H, eds. Marketing research in a marketing environment. 2nd ed. Homewood, IL: Irwin, 1990.

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Book chapters on the topic "Marketing and Market Research"

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Baker, Susan. "Market Research." In Marketing Management, 96–109. London: Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-137-26638-5_7.

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Cartwright, Roger. "Market research." In Mastering Marketing management, 69–88. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-137-06985-6_4.

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Turcotte, André, and Jennifer Lees-Marshment. "Political market research." In Political Marketing, 53–85. Third edition, Revised edition. | New York : Routledge, 2019. | “Second edition published by Routledge 2014”—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9781351136907-3.

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Zimmerman, Alan, and Jim Blythe. "Market research." In Business to Business Marketing Management, 83–108. Abingdon, Oxon ; New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315564098-6.

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Cooper, John, and Peter Lane. "Market Appraisal: Research." In Practical Marketing Planning, 39–45. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25551-1_4.

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West, Chris. "Market Research on the Internet." In Marketing Research, 109–37. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14681-9_12.

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Davies, Peter, and David Pardey. "Commissioned Market Research." In Making Sense of Marketing, 46–98. London: Macmillan Education UK, 1990. http://dx.doi.org/10.1007/978-1-349-21129-6_3.

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Flint, Daniel J., Paola Signori, and Susan L. Golicic. "Market Research." In Contemporary Wine Marketing and Supply Chain Management, 131–49. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137492432_9.

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Waterworth, Derek. "Market and Marketing Research." In Marketing for the Small Business, 98–131. London: Macmillan Education UK, 1987. http://dx.doi.org/10.1007/978-1-349-18881-9_6.

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Tunca, Burak. "Marketing and Market Research." In Consumer Perception of Product Risks and Benefits, 383–407. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5_21.

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Conference papers on the topic "Marketing and Market Research"

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Savych, Oleksandr, and Tetiana Shkoda. "The concept of marketing efforts consolidation at the global car market." In 11th International Scientific Conference „Business and Management 2020“. VGTU Technika, 2020. http://dx.doi.org/10.3846/bm.2020.542.

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The purpose of the study is to research the peculiarities of the marketing concept development and form the concept of marketing efforts consolidation on the global car market. There are achieved the following principal objectives: 1) to research the evolution of marketing concepts; 2) to define the elements of the concept of marketing efforts consolidation; 3) to form the peculiarities and build the model of the concept of marketing efforts consolidation on the global car market. The results of the research are the created concept of marketing efforts consolidation on the global car market that is intended to accelerate sales and profits of car manufacturers as well as to be used by companies from different commodities markets. The method of systematic, critical and comparative analysis as well as synthesis and modeling method is employed.
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Ren, Haijuan. "Research on Leisure and Fitness Business Marketing and Market Structure." In 2016 International Conference on Economy, Management and Education Technology. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemet-16.2016.247.

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Herrmann, Markus, and Laura Hoyden. "Applied Webscraping in Market Research." In CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.3131.

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Modern Webscraping tools and APIs facilitate the extraction of information from the Internet significantly, especially if the data is not offered for download in a structured format. In this abstract we outline, that Webscraping, as a common practice to load, prepare and statistically analyze specific structured or unstructured data from the Internet, has become an essential application in Marketing and Data Science. Furthermore, we emphasize the importance of Open Data and social media data as a scraping target and illustrate examples of Open Data and social media data integration, Sentiment Analysis and website content classification as a utilization of Webscraping in a Market Research environment. While we argue that Webscraping of internet data is an enabler and driver of product innovation in Market Research it should also be noted that there are some legal restrictions involved.
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Rozhkov, Alexander, Maria Smirnova, and Vera Rebiazina. "MEASURING CUSTOMER ORIENTATION IN RUSSIAN MARKET: RESULTS OF EMPIRICAL RESEARCH." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.07.

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hong, Zhu. "Research on Market Development of Communication Operators Based on Internet Marketing." In 2020 International Conference on Computer Communication and Network Security (CCNS). IEEE, 2020. http://dx.doi.org/10.1109/ccns50731.2020.00031.

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Mi, Xue. "Analysis of Chinese Entry-luxury Market and Research of Marketing Strategy." In 3rd International Conference on Science and Social Research (ICSSR 2014). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/icssr-14.2014.122.

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Lominashvili-Pruidze, M. S., M. E. Akhvlediani, and T. E. Gugeshashvili. "MARKETING RESEARCH AND SWOT ANALYSIS OF TOURISM MARKET IN IMERETI REGION." In III International Conference on Economic Sciences "Functioning of economic systems in the global world". Prague: Premier Publishing s.r.o., 2018. http://dx.doi.org/10.29013/iii-conf-economy-pp-3-54-62.

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Du, Yating. "Research on Influence of Online Group-Buying Marketing on the Market." In 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/iemetc-17.2017.31.

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Ke, Hong, and Lingyang Li. "Research on the Development of Chinese market Based on 4Ps Marketing Mix." In 2015 International Conference on Education Technology, Management and Humanities Science (ETMHS 2015). Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/etmhs-15.2015.28.

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Li, Yuanyuan. "Research on Huawei Mobile Phone Marketing Strategy Based on Market Segmentation Theory." In Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/sschd-19.2019.69.

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Reports on the topic "Marketing and Market Research"

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Choi, Yun-Jung. Stock Market Analysis in Fashion Marketing Class. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-754.

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de Vargas, Teresa. Extending operations research to social marketing programs. Population Council, 2001. http://dx.doi.org/10.31899/rh4.1132.

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Kraynova, O. S., and M. Ketrar. Marketing analysis of the market for online tourism and related services. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00066.

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Carpenter, Brandon, Nick Howell, and Mark Honeyman. Marketing Local Fresh Producefrom a University Research Station. Ames: Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/farmprogressreports-180814-40.

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Lapolla, Kendra-Louise, and Doreen Burdalski. Targeting the Baby Boomer Market: A Collaborative Marketing and Design Branding Project. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-655.

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McKittrick, Susan. Survey Shows Data-Driven Marketing Improves Sales Productivity and Market Share…Yes! Boston, MA: Patricia Seybold Group, May 2011. http://dx.doi.org/10.1571/sa05-26-11cc.

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Knetter, Michael. Is Price Adjustment Asymmetric?: Evaluating the Market Share and Marketing Bottlenecks Hypothesis. Cambridge, MA: National Bureau of Economic Research, September 1992. http://dx.doi.org/10.3386/w4170.

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Neumark, David. Experimental Research on Labor Market Discrimination. Cambridge, MA: National Bureau of Economic Research, February 2016. http://dx.doi.org/10.3386/w22022.

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Werling, Eric. Building America Research-to-Market Plan. Office of Scientific and Technical Information (OSTI), November 2015. http://dx.doi.org/10.2172/1226785.

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Bailey, Robert M., James A. Hoskins, James R. Multari, Lancaster Jr., Strackbein Anita R., and Mary E. Educator Market Research: In-depth Interviews. Fort Belvoir, VA: Defense Technical Information Center, November 2001. http://dx.doi.org/10.21236/ada416290.

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