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Books on the topic 'Marketing and Market Research'

Author: Grafiati

Published: 4 June 2021

Last updated: 19 February 2022

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1

Birn, Robin. Market research. Oxford, U.K: Capstone Pub., 2002.

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2

Doman, Don. Market research made easy. 2nd ed. Bellingham, WA: Self-Counsel Press, 2002.

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3

Culkin, Nigel. Market research. Leicester: Market Research Centre, LeicesterBusiness School, De Montfort University, 1996.

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4

Society, Market Research, ed. Business to business market research: Understanding and measuring business markets. London: Kogan Page, 2005.

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5

Ireton, Donna S. Internet-based market research. [Arlington, Va. (2800 Shirlington Rd., Suite 800, Arlington 22206)]: Advanced Systems Development, Inc., 1998.

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6

Kinnear, Thomas C. Marketing research: An applied approach. 2nd ed. Auckland: McGraw-Hill, 1985.

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7

Kinnear, Thomas C. Marketing research: An applied approach. Maidenhead: McGraw-Hill, 1988.

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8

Kinnear, Thomas C. Marketing research: An applied approach. 4th ed. New York: McGraw, 1991.

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9

Dillon, William R. Marketing research in a marketing environment. 3rd ed. Burr Ridge, Ill: Irwin, 1994.

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10

J, Madden Thomas, and Firtle Neil H, eds. Marketing research in a marketing environment. 2nd ed. Homewood, IL: Irwin, 1990.

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11

J, Madden Thomas, and Firtle Neil H, eds. Marketing research in a marketing environment. St. Louis: Times Mirror/Mosby College Pub., 1987.

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12

McDaniel, Carl. Contemporary marketing research. 3rd ed. Minneapolis: West Publishing, 1996.

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13

McDaniel, Carl. Contemporary marketing research. St. Paul: West Pub. Co, 1991.

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14

Webb, John R. Understanding and designing market research. 2nd ed. London: Thomson Learning, 2002.

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15

The industrial market research handbook. New York: F. Watts, 1988.

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16

Commission, Canadian Tourism. Domestic tourism market research study. Ottawa, Ont: Canadian Tourism Commission, 1996.

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17

Lehmann, Donald R. Market research and analysis. 3rd ed. Homewood, IL: Irwin, 1989.

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18

Statistics in market research. London: Arnold, 2004.

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19

Market research and analysis. 2nd ed. Homewood, Ill: R.D. Irwin, 1985.

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20

Frigstad, David B. Know your market: How to do low-cost market research. Grants Pass, Or: Oasis Press/PSI Research, 1995.

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21

Ibrahim, Muhammad. Marketing research on textile yarn. Faisalabad: Multi Lines, University of Agriculture, 1992.

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22

Brezen, Block Tamara, ed. Business-to-business market research. 2nd ed. Mason, Ohio: Texere, 2005.

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23

Practices, LLC Best. Developing the high-performance market research function. Chapel Hill, NC: Best Practices, LLC, 2001.

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24

Deshpande, Rohit. Understanding market orientation: A prospectively designed meta-analysis of three market orientation scales. Cambridge, Mass: Marketing Science Institute, 1996.

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25

Marketing research for managerial decision naking. 5th ed. Dubuque, IA: Kendall Hunt Pub., 2013.

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26

Ruyter, Ko de. Qualitative market research: Theory and practice. Utrecht, Netherlands: Lemma Publishers, 2003.

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27

Egan, Mary. Industrial market research in Ireland. Dublin: Kompass Ireland, 1989.

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28

Market research handbook for health care professionals. Chicago, Ill: American Hospital Pub., 1988.

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29

Jarboe, Glen R. The marketing research project manual. 2nd ed. Minneapolis: West Pub. Co., 1993.

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30

Jarboe, Glen R. The marketing research project manual. St. Paul: West Pub. Co., 1991.

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31

The marketing research project manual. 3rd ed. Minneapolis/St. Paul: West Pub. Co., 1996.

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32

The marketing research project manual. 4th ed. Cincinnati: South-Western College Pub., 1999.

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33

Imms, Mike. An introduction to qualitative market research. London: Sage, 2002.

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34

Berghoff, Hartmut, Philip Scranton, and Uwe Spiekermann, eds. The Rise of Marketing and Market Research. New York: Palgrave Macmillan US, 2012. http://dx.doi.org/10.1057/9781137071286.

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35

Market research in travel and tourism. Oxford: Butterworth-Heinemann, 1997.

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36

Pettit, Raymond C. Using market research to create effective advertising. New York: Lawrence Erlbaum Associates, 2007.

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37

Wardle, Judith. Developing advertising with qualitative market research. London: SAGE, 2002.

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38

Lillis, Geraldine. Delivering results in qualitative market research. London: SAGE, 2002.

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39

Chandler, Jon. Developing brands with qualitative market research. London: SAGE, 2002.

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40

Managing market relationships: Methodological and empirical insights. Aldershot, Hants, England: Gower, 2008.

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41

K, Sherwood Philip, ed. Market opportunity analysis. Lexington, Mass: Lexington Books, 1987.

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42

Retzlaff, Jeffrey. Use of market research in public transit. Washington, D.C: U.S. Dept. of Transportation, 1985.

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43

Market research: Using forecasting in business. Oxford: Butterworth-Heinemann, 1992.

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44

Clifton, Peter. Market research: Using forecasting in business. London: Butterworth Heineman, 1992.

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45

Döring, Nicola, Emanuel Maxl, and Astrid Wallisch. Mobile market research. Köln: Von Halem, 2009.

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46

Desai, Philly. Methods beyond interviewing in qualitative market research. London: Sage, 2002.

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47

Kinnear, T. C., and James R. Taylor. Marketing Research. 2nd ed. McGraw-Hill Education, 1991.

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48

Tráchtála, Bord, ed. Market research. Dublin: An Bord Tráchtála/The Irish Trade Board, 1993.

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49

Marketing and Market Research. CSU Ltd, 2001.

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50

1964-, Redmond Paul, AGCAS Information Sub-Committee., and Careers Services Trust, eds. Marketing and market research. Manchester: Careers Services Trust, 1996.

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