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Relevant bibliographies by topics / Marketing and public policy

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Journal articles
Dissertations / Theses
Books
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Academic literature on the topic 'Marketing and public policy'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 February 2022

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Journal articles on the topic "Marketing and public policy"

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Marcovitch, H. "Marketing and public policy." BMJ 309, no. 6968 (December 10, 1994): 1588–89. http://dx.doi.org/10.1136/bmj.309.6968.1588a.

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Buurma, Hans. "Public policy marketing: marketing exchange in the public sector." European Journal of Marketing 35, no. 11/12 (December 2001): 1287–302. http://dx.doi.org/10.1108/eum0000000006483.

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Hill, Ronald Paul. "Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age?" Journal of Public Policy & Marketing 30, no. 1 (April 2011): 86–88. http://dx.doi.org/10.1509/jppm.30.1.86.

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Wilkie, William L. "Developing Research on Public Policy and Marketing." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 132–36. http://dx.doi.org/10.1177/074391569701600113.

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Prakash, Aseem. "Green marketing, public policy and managerial strategies." Business Strategy and the Environment 11, no. 5 (2002): 285–97. http://dx.doi.org/10.1002/bse.338.

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Stewart, David W., and Qin Zhao. "Internet Marketing, Business Models, and Public Policy." Journal of Public Policy & Marketing 19, no. 2 (September 2000): 287–96. http://dx.doi.org/10.1509/jppm.19.2.287.17125.

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The authors examine the role of the Internet in marketing in the context of business models that are economically viable. This examination raises questions regarding the degree to which the Internet is genuinely different and whether it will be a boon to consumers and investors. Economic necessity associated with the need to obtain and maintain profit streams suggests that Internet markets will likely be more similar to than different from traditional markets. The authors challenge assumptions regarding the role of the Internet in creating frictionless markets that benefit consumers and the ro

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Sraha, Gloria. "Public policy makers." African Journal of Economic and Management Studies 6, no. 1 (March 9, 2015): 55–71. http://dx.doi.org/10.1108/ajems-07-2013-0060.

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Purpose – Although there is great deal of research on export assistance programmes in developed countries, studies on developing countries in Africa has received scant attention in the literature. Lack of detailed information in many developing African countries makes it difficult to assess the effect of export promotion programmes (EPPs) on the firm’s export performance in foreign markets. The purpose of this paper is to explore entrepreneurial development in the value-added export sector of Ghana and screen EPPs provided by public policy makers to examine the impact of these programmes on ex

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Walsh, Diana Chapman, Rima E. Rudd, Barbara A. Moeykens, and Thomas W. Moloney. "Social Marketing for Public Health." Health Affairs 12, no. 2 (January 1993): 104–19. http://dx.doi.org/10.1377/hlthaff.12.2.104.

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Ristino, Robert J. "Public relations marketing." Health Care Management Review 14, no. 2 (1989): 79–86. http://dx.doi.org/10.1097/00004010-198921000-00010.

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Savitt, Ronald. "Forgotten classics: E.T. Grether’s (1966) Marketing and Public Policy." Journal of Historical Research in Marketing 6, no. 3 (August 18, 2014): 430–39. http://dx.doi.org/10.1108/jhrm-08-2013-0053.

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Purpose – The purpose of this article is to revisit a forgotten classic in the marketing literature to provide a historical review of ET Grether’s 1966 book, Marketing and Public Policy. Design/methodology/approach – The approach combines a literature review with historical reflection by placing Grether’s work in historical context. Findings – Marketing and Public Policy offered a framework for examining and evaluating marketing practices and public policy responses based on Grether’s mastery of a number of disciplines and his extensive research into public policy issues. His ideas are relevan

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Dissertations / Theses on the topic "Marketing and public policy"

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Lam, Heng Leng. "Public housing policy in Macao : an evaluative study." Thesis, University of Macau, 1999. http://umaclib3.umac.mo/record=b1636735.

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Soo, Jackie. "Point-of-Purchase Food Marketing and Policy Solutions." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:27201724.

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Background: Food marketing has been implicated as a driver of obesity. However, few studies have examined point-of-purchase marketing in supermarkets and restaurants, or marketing in lower-income countries. Furthermore, policy solutions to counteract marketing and provide consumers with objective nutritional information require evidence of efficacy. Paper 1. We documented child-oriented marketing practices, product claims, and health-evoking images on 106 cereals sold in Guatemala City, Guatemala. Linear regression was used to evaluate the association between various marketing strategies and n

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Bender, Kathryn Elizabeth. "Marketing for Sustainability: Government Management of Wild Horses and Producer Date Labeling of Foods." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1562859068154192.

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Minton, Elizabeth. "The Theoretical Antecedents to Communication Primes: A Holistic Perspective with Public Policy Implications." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18315.

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This research provides a thorough review of the research on priming and marketing (essay 1) as well as empirically explores several unintended consequences of priming (essay 2) and the antecedents to priming effects (essay 3). In essay 1, priming research is reviewed using a classification system based on priming outcome using the ABC model of attitudes (i.e., affective, behavioral, and cognitive priming). The priming process is discussed, and types of priming in each category are reviewed before challenges in the priming process are discussed. In essay 2, non-product-centric (i.e., collateral

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Snitow, Samantha, and snitow@alumni tufts edu samantha. "Reducing the drink driving road toll: A case study in integrating communication and social policy enforcement." RMIT University. Applied Communication, 2004. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20060307.165115.

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This thesis presents a case study of the drink drive initiatives, including marketing communications, legislation and enforcement practices implemented in the state of Victoria (Australia) between 1989-2000. It has been argued that the 51% reduction in road toll was related to these initiatives. In order to explore the veracity of these claims, a holistic case study approach was adopted. In addition to an examination of the communications tactics and extant practices of enforcement agencies, the study involved interviews with two distinct groups: professionals in various fields pertaining to r

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Jones, Melanie Anne. "Mitigating Uncertainty Through Government Intervention-exploring the Impact of Public Policy on Internet Privacy Concerns." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1021896261.

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Bezerra, Marcelo Augusto. "Contributions to the improvement of public policy in the production chain lobster." Universidade Federal do CearÃ, 2013. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=11388.

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CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior<br>A formulaÃÃo de polÃticas pÃblicas para o ordenamento da pesca da lagosta Ã papel do Governo Federal, visando compatibilizar interesses diversos na cadeia produtiva da lagosta. Esta Tese de Doutorado apresenta um estudo sobre a pesca de lagostas no Estado do CearÃ, Brasil, uma atividade tradicional desde meados dos anos de 1950, e que representa um importante produto pesqueiro de exportaÃÃo do Brasil, motivado pela escassez de informaÃÃes sobre pesquisa, estatÃstica, monitoramento e avaliaÃÃo. A situaÃÃo histÃrica do setor pesqueir

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Rowe, Joshua Luke, and josh@email nu. "Improving internet usability - a framework for domain name policy evaluation." RMIT University. Business Information Technology, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091111.101705.

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A domain name is a unique alphanumeric designation that facilitates reference to sets of numbers which actually locate a particular computer on the Internet. Domain names are a fundamental part of the Internet's user interface. Improving the usability of the Internet depends upon effective domain name policy. This study is intended to contribute to improvement in Internet usability for the end users of domain names. Benefits of more usable domain names include: higher sales, customer satisfaction and productivity, and reduced support costs. Domain name policies worldwide vary consider

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Cairns, Georgina. "Is the Emperor naked? : rethinking approaches to responsible food marketing policy and research." Thesis, University of Stirling, 2016. http://hdl.handle.net/1893/23933.

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The thesis aims to present a case for a rethinking of the paradigmatic frames underpinning food marketing control policy and research. In support of its contention, it reports on the methodological strategies, evidence outcomes and knowledge translation contributions of a series of research projects. The projects were commissioned by national and international policy makers during the period 2009-2015 in support of responsible food marketing policy development. They were conceptualised, developed and interpreted through participatory and iterative research planning processes. The research drew

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Biroscak, Brian J. "Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5184.

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Community coalitions are an important part of the public health milieu and thus subject to many of the same external pressures as public health organizations--including changes in required strategic orientation. Many funding agencies have shifted their funding agenda from program development to policy change. Thus, the Florida Prevention Research Center created the Community-Based Prevention Marketing for Policy Development framework to teach community coalitions how to apply social marketing to policy change. The dissertation research reported here was designed to explicate the framework's th

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Books on the topic "Marketing and public policy"

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Nair, Basskaran. Marketing Public Policy. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177.

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Lewa, Peter M. Managing the public role in a liberalised maize marketing environment in Kenya. Birmingham: International Development Department, School of Public Policy, University of Birmingham, 1998.

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Lindquist, Jay D. Shopper, buyer, and consumer behavior: Theory, marketing applications and public policy implications. 4th ed. Cincinnati, OH: Atomic Dog/Cengage Learning, 2009.

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United Nations. Research Institute for Social Development., ed. Liberalizing Tanzania's food trade: Public & private faces of urban marketing policy, 1939-1988. London: UNRISD, 1993.

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Das, Ojha Ghanshyam. Organisation & management of public distribution system. Delhi, India: Mittal Publications, 1987.

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Das, Ojha Ghanshyam. Organisation & management of public distribution system. Delhi, India: Mittal Publications, 1987.

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Rosemberg, Muriel. Le marketing urbain en question: Production d'espace et de discours dans quatre projets de villes. Paris: Anthropos, 2000.

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New York (State). Legislature. Assembly. Committee on Health. Public hearing on prescription drug marketing and purchasing reform the impact on accessability and affordability. New York, N.Y: En-De Reporting, 2008.

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New York (State). Legislature. Assembly. Committee on Health. Public hearing on prescription drug marketing and purchasing reform the impact on accessability and affordability. New York, N.Y: En-De Reporting, 2008.

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Health, New York (State) Legislature Assembly Committee on. Public hearing on prescription drug marketing and purchasing reform the impact on accessability and affordability. New York, N.Y: En-De Reporting, 2008.

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Book chapters on the topic "Marketing and public policy"

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Nair, Basskaran. "Social marketing." In Marketing Public Policy, 77–93. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-5.

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Nair, Basskaran. "Public policy dynamics." In Marketing Public Policy, 9–25. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-1.

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Nair, Basskaran. "Wicked problems and their application." In Marketing Public Policy, 26–41. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-2.

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Nair, Basskaran. "Institutions and political structures." In Marketing Public Policy, 42–58. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-3.

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Nair, Basskaran. "Agenda setting, framing and priming." In Marketing Public Policy, 61–76. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-4.

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Nair, Basskaran. "Activism, advocacy and public opinion." In Marketing Public Policy, 94–108. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-6.

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Nair, Basskaran. "New media are mainstream." In Marketing Public Policy, 109–24. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-7.

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Nair, Basskaran. "National interests and trade-offs." In Marketing Public Policy, 127–44. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-8.

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Nair, Basskaran. "Introduction." In Marketing Public Policy, 1–6. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-9.

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Saad, Gad. "Evolution and Political Marketing." In Human Nature and Public Policy, 121–38. New York: Palgrave Macmillan US, 2003. http://dx.doi.org/10.1057/9781403982094_8.

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Conference papers on the topic "Marketing and public policy"

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Awanis, Sandra, and Ahmad Daryanto. "AUTOMATED PAYMENT, FINANCIAL DECISION-MAKING AND A PUBLIC POLICY CONUNDRUM." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.05.01.02.

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"Enhancement of Creative Industries In Bandung City Through Cultural, Community, And Public Policy Approaches." In International Conference on Business, Marketing and Information System Management. International Centre of Economics, Humanities and Management, 2015. http://dx.doi.org/10.15242/icehm.ed1115032.

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Shtern, Faina. "Bridging the gap between research and marketing: private and public partnerships." In Health Care Technology Policy II: The Role of Technology in the Cost of Health Care: Providing the Solutions, edited by Warren S. Grundfest. SPIE, 1995. http://dx.doi.org/10.1117/12.225337.

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Sperry, Ben, and Curtis Morgan. "Case Study of Cluster Analysis in Intercity Passenger Rail Planning and Marketing." In 2011 Joint Rail Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/jrc2011-56025.

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Recent policy and regulatory initiatives have established new momentum for intercity passenger rail among planners, policymakers, and the general public. As a result, there is a great interest in developing new passenger rail lines and expanding existing routes in intercity corridors across the country. Moving forward, there exists a need to understand how current passenger rail services are being utilized, who is riding them, and what changes could be implemented to existing routes to attract ridership — as well as to document lessons learned from existing lines that can aid service developme

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Pekcan, Cemre. "The Importance of Cultural Diplomacy in Breaking the Perception of “China Threat”." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01658.

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Cultural diplomacy, which is accepted as a sub-branch of public diplomacy, is described as ‘the exchange of ideas, information, art, and other aspects of culture among nations and their peoples in order to foster mutual understanding’ by Milton C. Cummings. Although this term has been used in international relations for centuries, its acceptance as a theory is a relatively new concept. Cultural diplomacy, as a component of both public diplomacy and also Joseph Nye’s ‘soft power’, includes movies, music, dance, exhibitions, various education and exchange programs, literature and cultural progra

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Kutik, Jan. "PUBLIC SECTOR, PUBLIC POLICY AND PUBLIC ADMINISTRATION." In SGEM 2014 Scientific SubConference on POLITICAL SCIENCES, LAW, FINANCE, ECONOMICS AND TOURISM. Stef92 Technology, 2014. http://dx.doi.org/10.5593/sgemsocial2014/b23/s7.055.

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Hu, Preng-Nien. "Study on Governmental Policy Marketing Mechanism." In 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccese-18.2018.231.

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Frankel, E. "Transportation and public policy." In Proceedings. The 7th International IEEE Conference on Intelligent Transportation Systems. IEEE, 2004. http://dx.doi.org/10.1109/itsc.2004.1398990.

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Stetsyunich, Yulia, Yulia Busheneva, and Andrey Zaytsev. "Framing public financial policy." In SPBPU IDE '19: International Scientific Conference on Innovations in Digital Economy 2019. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3372177.3373289.

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Muhadi, Muhadi, and Winda Lusia. "Analysis Of Marketing Strategy And Marketing Mix On New Patient Visit Of Specialistic Polyclinic." In The 2nd International Symposium of Public Health. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007508700370040.

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Reports on the topic "Marketing and public policy"

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McGowan, Dennis M. Marketing the Joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, Defense Focused Masters in Business Administration To Active Duty Military Officers. Fort Belvoir, VA: Defense Technical Information Center, December 2004. http://dx.doi.org/10.21236/ada429314.

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Cutler, David. Public Policy for Health Care. Cambridge, MA: National Bureau of Economic Research, May 1996. http://dx.doi.org/10.3386/w5591.

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Bernheim, B. Douglas, and John Karl Scholz. Private Saving and Public Policy. Cambridge, MA: National Bureau of Economic Research, November 1992. http://dx.doi.org/10.3386/w4215.

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Morris, William. Utilizing Information Technology in Innovative Marketing Approaches for Public Transportation. Tampa, FL: University of South Florida, February 2010. http://dx.doi.org/10.5038/cutr-nctr-rr-2008-05.

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Correa, Patricia. Public debt, public debt markets and monetary policy in Colombia. Bogotá, Colombia: Banco de la República, May 2000. http://dx.doi.org/10.32468/be.147.

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Hult, Kristopher, and Tomas Philipson. Public Liabilities and Health Care Policy. Cambridge, MA: National Bureau of Economic Research, November 2012. http://dx.doi.org/10.3386/w18571.

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Rodgers, John, and Christy Hahn. Parkinson's Action Network Public Policy Forum. Fort Belvoir, VA: Defense Technical Information Center, December 2002. http://dx.doi.org/10.21236/ada411412.

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Zuhur, Sherifa D. Iraq, Women's Empowerment, and Public Policy. Fort Belvoir, VA: Defense Technical Information Center, December 2006. http://dx.doi.org/10.21236/ada460829.

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Young, Claud R., and Jr. Strengthening Foreign Policy Through Public Diplomacy. Fort Belvoir, VA: Defense Technical Information Center, March 2004. http://dx.doi.org/10.21236/ada424213.

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Goolsbee, Austan. Public Policy in an AI Economy. Cambridge, MA: National Bureau of Economic Research, May 2018. http://dx.doi.org/10.3386/w24653.

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