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Dissertations / Theses on the topic 'Marketing and public policy'

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1

Lam, Heng Leng. "Public housing policy in Macao : an evaluative study." Thesis, University of Macau, 1999. http://umaclib3.umac.mo/record=b1636735.

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2

Soo, Jackie. "Point-of-Purchase Food Marketing and Policy Solutions." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:27201724.

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Background: Food marketing has been implicated as a driver of obesity. However, few studies have examined point-of-purchase marketing in supermarkets and restaurants, or marketing in lower-income countries. Furthermore, policy solutions to counteract marketing and provide consumers with objective nutritional information require evidence of efficacy. Paper 1. We documented child-oriented marketing practices, product claims, and health-evoking images on 106 cereals sold in Guatemala City, Guatemala. Linear regression was used to evaluate the association between various marketing strategies and n
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Bender, Kathryn Elizabeth. "Marketing for Sustainability: Government Management of Wild Horses and Producer Date Labeling of Foods." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1562859068154192.

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4

Minton, Elizabeth. "The Theoretical Antecedents to Communication Primes: A Holistic Perspective with Public Policy Implications." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18315.

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This research provides a thorough review of the research on priming and marketing (essay 1) as well as empirically explores several unintended consequences of priming (essay 2) and the antecedents to priming effects (essay 3). In essay 1, priming research is reviewed using a classification system based on priming outcome using the ABC model of attitudes (i.e., affective, behavioral, and cognitive priming). The priming process is discussed, and types of priming in each category are reviewed before challenges in the priming process are discussed. In essay 2, non-product-centric (i.e., collateral
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5

Snitow, Samantha, and snitow@alumni tufts edu samantha. "Reducing the drink driving road toll: A case study in integrating communication and social policy enforcement." RMIT University. Applied Communication, 2004. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20060307.165115.

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This thesis presents a case study of the drink drive initiatives, including marketing communications, legislation and enforcement practices implemented in the state of Victoria (Australia) between 1989-2000. It has been argued that the 51% reduction in road toll was related to these initiatives. In order to explore the veracity of these claims, a holistic case study approach was adopted. In addition to an examination of the communications tactics and extant practices of enforcement agencies, the study involved interviews with two distinct groups: professionals in various fields pertaining to r
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Jones, Melanie Anne. "Mitigating Uncertainty Through Government Intervention-exploring the Impact of Public Policy on Internet Privacy Concerns." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1021896261.

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Bezerra, Marcelo Augusto. "Contributions to the improvement of public policy in the production chain lobster." Universidade Federal do CearÃ, 2013. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=11388.

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CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior<br>A formulaÃÃo de polÃticas pÃblicas para o ordenamento da pesca da lagosta à papel do Governo Federal, visando compatibilizar interesses diversos na cadeia produtiva da lagosta. Esta Tese de Doutorado apresenta um estudo sobre a pesca de lagostas no Estado do CearÃ, Brasil, uma atividade tradicional desde meados dos anos de 1950, e que representa um importante produto pesqueiro de exportaÃÃo do Brasil, motivado pela escassez de informaÃÃes sobre pesquisa, estatÃstica, monitoramento e avaliaÃÃo. A situaÃÃo histÃrica do setor pesqueir
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Rowe, Joshua Luke, and josh@email nu. "Improving internet usability - a framework for domain name policy evaluation." RMIT University. Business Information Technology, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091111.101705.

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A domain name is a unique alphanumeric designation that facilitates reference to sets of numbers which actually locate a particular computer on the Internet. Domain names are a fundamental part of the Internet's user interface. Improving the usability of the Internet depends upon effective domain name policy. This study is intended to contribute to improvement in Internet usability for the end users of domain names. Benefits of more usable domain names include: higher sales, customer satisfaction and productivity, and reduced support costs. Domain name policies worldwide vary consider
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9

Cairns, Georgina. "Is the Emperor naked? : rethinking approaches to responsible food marketing policy and research." Thesis, University of Stirling, 2016. http://hdl.handle.net/1893/23933.

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The thesis aims to present a case for a rethinking of the paradigmatic frames underpinning food marketing control policy and research. In support of its contention, it reports on the methodological strategies, evidence outcomes and knowledge translation contributions of a series of research projects. The projects were commissioned by national and international policy makers during the period 2009-2015 in support of responsible food marketing policy development. They were conceptualised, developed and interpreted through participatory and iterative research planning processes. The research drew
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Biroscak, Brian J. "Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5184.

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Community coalitions are an important part of the public health milieu and thus subject to many of the same external pressures as public health organizations--including changes in required strategic orientation. Many funding agencies have shifted their funding agenda from program development to policy change. Thus, the Florida Prevention Research Center created the Community-Based Prevention Marketing for Policy Development framework to teach community coalitions how to apply social marketing to policy change. The dissertation research reported here was designed to explicate the framework's th
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Alaux, Christophe. "L'impact des instruments des politiques publiques environnementales sur le processus de décision du consommateur : l'achat de voitures à faible émission de carbone." Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32084.

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Les politiques publiques environnementales cherchent à impacter des comportements de consommation. Néanmoins, la relation causale entre l’action publique mise en œuvre et le changement de comportement se caractérise par des discontinuités. Elle doit donc être approfondie en combinant l’angle d’analyse des politiques publiques et du processus de décision du consommateur. En effet, ce dernier dépend également d’autres déterminants psychosociaux et d’autres facteurs contextuels. L’impact spécifique des instruments des politiques publiques doit cependant pouvoir y être distingué. Notre étude sur l
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Chace, Meredith Joy. "Evaluating Intended and Unintended Consequences of Health Policy and Regulation in Vulnerable Populations." Thesis, Harvard University, 2012. http://dissertations.umi.com/gsas.harvard:10725.

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The objective of this dissertation is to evaluate whether two different types of policy interventions in the United States are associated with health service utilization and economic outcomes. Paper 1: The number of government lawsuits accusing pharmaceutical companies of off-label marketing has risen in recent years. We use Medicare and Medicaid claims data to evaluate how an off-label marketing lawsuit and its accompanying media coverage affected utilization and spending on gabapentin as well as other anticonvulsant medications. In this interrupted time series analysis of dual eligible patie
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Rivera, Stacie Marie. "Understanding the Impact of Choice Claims in Health Policy Among Veteran Patients." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7728.

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The patient-as-consumer has emerged as a narrative in the government health care system that cares for beneficiary veteran patients, elevating the phenomenon of choice in health care legislation and administration. The problem of the submerged state of a health policy was the issue examined within the context of access to health care and what patients experience when choice is present. The purpose of this study was to explore the motivations of beneficiary veteran patients to choose a preventive care option, a seasonal flu shot, at a private sector retail pharmacy rather than at their governme
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Leal, Ana Regina Barros Rêgo. "Comunicação Corporativa, Marketing & Política Cultural - Brasil & Espanha-." Universidade Metodista de São Paulo, 2010. http://tede.metodista.br/jspui/handle/tede/925.

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Made available in DSpace on 2016-08-03T12:31:16Z (GMT). No. of bitstreams: 1 VOLUME I.pdf: 3375051 bytes, checksum: 2a33dfe1f92faf366cc4cf5a7a61d118 (MD5) Previous issue date: 2010-05-18<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>The thesis presents a comparative study of the Brazilian public and private organizations performance and the Spanish saving accounts and private companies in terms of their cultural marketing policies and corporative communication strategies, taking into account the resources supported by the governments through tax exemption encouragement po
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Russell, Blair David. "Examining the Barriers to Public Assistance Take-Up: Evidence from a Foreclosure Mitigation Program in Ohio." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1376967840.

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McKnight, Jacob. "Constructing reform in the Ethiopian healthcare system : unintended consequences for hospitals and patients." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:e844b6c5-2830-49ad-a411-2b3c0cb849ad.

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In the last decade, the reach of New Public Management (NPM) has stretched well beyond its Western origins as modernising African governments and their global health partners have sought to import new approaches. Public health systems in Africa are entirely different to those of the West however, and this sort of application introduces a number of contextually-specific questions that are not considered by the majority of the NPM literature. The few studies that do investigate NPM in Africa are evaluative in content, seeking to understand whether reforms work and to identify barriers to success
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Rambo, José Roberto [UNESP]. "Produzir e vender? o caso do programa de aquisição de alimentos de agricultores familiares assentados da reforma agrária em Tangará da Serra-MT." Universidade Estadual Paulista (UNESP), 2016. http://hdl.handle.net/11449/143091.

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Lingytė, Kristina. "Naujosios viešosios vadybos taikymo Lietuvoje problemos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060411_131406-53456.

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Magistrinio darbo tikslas – išsiaiškinti naujosios viešosios vadybos taikymo problemas, išanalizuoti jas ir pateikti galimus sprendimo variantus. Mokslo tiriamajame darbe iškelta hipotezė, jog naujosios viešosios vadybos principų taikymą valstybinėse institucijose apsunkina valdymo reformų ribotumas ir politinės valios bei administracinių gebėjimų stoka. Darbe aptariamos Naujosios viešosios vadybos teorijos idėjos. Remiantis šalių, kuriose jau įvykdytos valstybinio valdymo reformos pavyzdžiais, analizuojami šio naujojo valdymo modelio trūkumai ir privalumai. Magistriniame darbe nagrinėjamos pa
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Duran, Rodriguez Jorge Luis. "Market prospects for wood products certified for forest management and/or legality in Japan." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/616.

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Japan is one of the world’s major importers of wood products. Most of the wood entering the country is destined to Japan’s house building industry. However, Japan has been an indifferent market regarding demand of wood products certified for sustainable forest management. Current pressures that may indicate a shift in market conditions include: the recent economic recovery, increasing Corporate Social Responsibility (CSR), and the new government’s public purchasing policies (PPP) titled Timber Procurement Policies. In order to assess the market prospect (in the next 5 years) for wood products
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Reis, Samira Daniele Gardziulis Maia. "Políticas públicas para a agricultura familiar: o PNAE na região do Alto Tietê - SP." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/100/100134/tde-29112016-170051/.

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É notória a importância social e econômica que a agricultura familiar brasileira exerce, além de representar 10% do PIB nacional é responsável por 70% da produção de alimentos consumidos pelos brasileiros, garantindo a segurança alimentar de toda a população. No entanto, nem sempre foi assim, a agricultura familiar nacional é reflexo de inúmeras transformações e um processo histórico complexo de muitas dificuldades. Apenas na década de 90, esse segmento passou a ganhar maior visibilidade perante o poder público, fazendo com que o setor muitas vezes marginalizado começasse a receber políticas p
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Kraner, Mariah Ann. "Friends or Foes?: Examining Social Capital of International NGOs and Food Security Programs." PDXScholar, 2014. https://pdxscholar.library.pdx.edu/open_access_etds/1647.

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Food insecurity and chronic hunger are devastating global problems currently facing more than a billion people. There are many actors involved in the response to stomp out world hunger, including International Non-Governmental Organizations (INGOs). These INGOs, however, work in tumultuous environments with limited resources. This dissertation examines the INGOs involved in the food security dilemma (N=51) to investigate how they use resources to reach hungry populations. It is hypothesized INGOs use a mix of material resources and social capital to enhance their organizational performance. Ho
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Terminaitė, Rima. "Integruotos keleivinio transporto politikos įgyvendinimas Lietuvoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130625_191132-37501.

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Baigiamajame magistro darbe analizuojama integruotos keleivinio transporto politikos įgyvendinimas Lietuvoje, aptariama politikos formavimo ir įgyvendinimo procesas bei integruotos keleivinio transporto politikos kūrimas, vertinamos politikos įgyvendinimo priemonės, jų pasirinkimas ir įgyvendinimo sėkmingumas, pristatomi svarbiausi Europos Sąjungos teisės aktų reikalavimai ir jų nuostatų pritaikymas bei įgyvendinimas Lietuvos politikos procese.<br>The thesis analyzes integrated passenger transport policy implementation in Lithuania, discusses the design and implementation process of an integra
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McGowan, Dennis M., and Dennis M. McGowan. "Marketing the joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, defense focused Masters in Business Administration to active duty military officers." Thesis, Monterey, California. Naval Postgraduate School, 2004. http://hdl.handle.net/10945/9909.

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MBA Professional Report<br>Approved for public release, distribution is unlimited<br>MBA Professional Report<br>Approved for public release, distribution is unlimited<br>In April 2001, the Naval Postgraduate School's Graduate School of Business and Public Policy (NPS GSBPP), and the University of Maryland (UMD), Robert H. Smith School of Business embarked on a joint venture to provide a defense focused Masters in Business Administration (MBA) to military service members and Department of Defense (DoD) civilians living in the metropolitan Washington, D.C., area. This program is commonly called
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Almansoori, Mohammed Eisa Alshedi. "Perceptions of public sector staff of an organisation performance measurement system : a case study of the Abu Dhabi police service." Thesis, Liverpool John Moores University, 2011. http://researchonline.ljmu.ac.uk/6088/.

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SCHWARTZ, SCARLETT. "Women, Wealth and Social Norms Theory: Financial Behaviors and Perceptions of Affluent Women in Their Prime Years." VCU Scholars Compass, 2011. http://scholarscompass.vcu.edu/etd/2445.

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Financial security in retirement is an important social issue, yet many affluent women may have behaviors, attitudes or perceptions that could be detrimental to their financial security—putting them at risk for poverty in their retirement years. A survey was developed and implemented in 2009 to investigate the behaviors, attitudes, and perceptions regarding financial management among affluent ($250,000 or more of household investable assets) United States women in their prime years (aged 50–69) to determine if Social Norms Theory could be applied to this population. Three hypotheses were teste
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Castro, Carla Yara Soares de Figueir?do. "O corredor cultural: espa?o de materializa??o da exclus?o social em Mossor?-RN." Universidade Federal do Rio Grande do Norte, 2012. http://repositorio.ufrn.br:8080/jspui/handle/123456789/13807.

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Made available in DSpace on 2014-12-17T14:20:26Z (GMT). No. of bitstreams: 1 CarlaYSFC_TESE.pdf: 3931840 bytes, checksum: 718951b79452ffd57fc17e5a3dfb4494 (MD5) Previous issue date: 2012-06-28<br>In contemporary society, social exclusion is an actual and pertinent theme, because it presents itself as a challenge to management and planning of the public policies. In this perspective, the thesis entitled "The Cultural Corridor: space materialization of social exclusion in Mossor?-RN" is a moment of apprehension and analysis of the local reality from the urban policy implementation that emphasi
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Vaisiūnaitė, Daiva. "Viešųjų programų ir projektų valdymas įgyvendinant jaunimo politiką Lietuvoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_160643-47142.

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Magistro baigiamajame darbe nagrinėjamas viešųjų programų ir projektų valdymo procesas įgyvendinant jaunimo politiką Lietuvoje. Siekiant išsiaiškinti jaunimo politikos programų ir projektų valdymo aspektus efektyvumo kontekste, analizuojama viešųjų programų ir projektų sisteminė samprata, teoriniai programinio valdymo, „naujosios viešosios vadybos“ principai ir jų taikymas jaunimo politikos formavime, nagrinėjama teisinė bazė, reglamentuojanti jaunimo politikos viešųjų programų ir projektų formavimą ir įgyvendinimą, apibūdinamos organizacinės struktūros, formuojančios ir įgyvendinančios viešąs
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Helmicki, Soni. "Evolution and Devolution of Inpatient Psychiatric Services: From Asylums to Marketing Madness and Their Impact on Adults and Older Adults with Severe Mental Illness." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc984274/.

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I examined the factors that led to the rise and fall of psychiatric hospitals and its impact on two select groups of individuals: adults and older adults with severe mental illness. To explore the reasons behind these fluctuations, the State of Texas was used as a case study. Additionally, the fluctuations occurred for different reasons in public vs. for-profit investor-owned psychiatric hospitals. Using an investor-owned psychiatric hospital organization as a case study, I investigated the differences in factors that influenced the growth and/or demise in public vs. investor-owned psychiatric
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Kunigonytė, Jurgita. "Europos Sąjungos finansų politikos įtaka Lietuvai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20061228_130057-14985.

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Europos Sąjungos finansų politika pagal savo prigimtį, įgyvendinimo procesą ir ateities tendencijas yra labai reikšminga Europos Sąjungos bendros ir finansų rinkos integracijos ir efektyvaus veikimo atžvilgių. Lietuva, vadovaudamasi Europos Sąjungos finansų politikos gairėmis ir reikalavimais, padarė didelę pažangą siekdama integruotis į Europos Sąjungos bendrą finansų rinką ir sudarė sąlygas tobulėti valstybės privataus finansų sektoriaus rinkai ir viešų finansų sistemai bei užtikrinti darnų ekonomikos augimą. Jeigu ateityje Europos Sąjungos finansų politika bus vykdoma kryptingai, galima tik
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Moye, Ashley. "Market Orientation in Government Markets and Veteran-Owned Small Businesses." Thesis, Walden University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10125164.

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<p> Inadequate resources, poor market strategy, competition, contract regulation, and disparate performance outcomes are issues small business owners face while competing for government contracts. The purpose of this correlational study was to examine the market orientation-business performance relationship and the influence of market factors among veteran-owned small businesses competing for government contracts in the United States. A survey with adapted MARKOR and Government Regulation Lassez-Faire scales was administered to 203 veteran-owned small business owners. Resource-advantage the
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Brown, Shonda Dellena. "An Information Privacy Examination of the Practices of Pharmaceutical Companies Regarding Use of Information Collected Through Their Websites." NSUWorks, 2015. http://nsuworks.nova.edu/gscis_etd/47.

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Consumers have begun to take a more proactive approach to their healthcare by accessing pharmaceutical companies Websites to obtain health and drug information, support groups, rebates, coupons, as well as free drug trials. In exchange for these benefits, companies require consumers to voluntarily disclose information. However, research has shown that consumers continue to be concerned about how their information is managed, used, and distributed by companies, especially if accessed via the Web. To date, there has been limited empirical research to examine the actual online practices of compan
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Mentoor, John W. "Public participation in public policy making." Thesis, Stellenbosch : University of Stellenbosch, 1995. http://hdl.handle.net/10019.1/855.

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Thesis (MA (Public and Development Management))-- University of Stellenbosch, 1995.<br>ENGLISH ABSTRACT: This study assesses public participation in public policy making by way of a case study approach. The Regional Education Boards and the Regional Services Council form part of the case study evaluation of public participation in public policy making. In essence, a structural-functionalist analysis of the two cases is given. From this approach this study points out what the activities of the two institutions are, what services they render and the policy measures with which they are engaged i
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Matheson, Fiona Combe. "Museum policy and marketing strategies." Thesis, Northumbria University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.333143.

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Maier, Norbert Zsombor. "Incentives and public policy." Thesis, London Business School (University of London), 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.436324.

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Petersen, J. "Social marketing and public health." Thesis, University College London (University of London), 2009. http://discovery.ucl.ac.uk/18925/.

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The public health field exists to safeguard the general public from health risks by controlling risk factors, classically through immunization programmes that prevent or control epidemics, or through actions such as monitoring the quality of drinking water. In our post-industrialised society, risk factors other than the environment, such as diet, exercise, tobacco and alcohol use, have grown in importance. The policy response to the growing demand upon healthcare services arising from chronic diseases caused by changing lifestyle factors has taking different forms, and these include targeting
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Jäger, Jessica, and Freja Lindström. "Med överlevnad som bonus : fria teatergruppers marknadsföringsstrategier." Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1659.

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<p>Background: The theater market has matured – supply now exceeds demand. Government funds are on a decrease, replaced by other means of financing. The city of Stockholm will be introducing a bonus system that will benefit independent theater groups that succeed to increase their revenue and attendance. Hence, the audience will play an even greater role, a tendency some free theater groups come to terms with by interacting with the audience to create value.</p><p>Thesis statement: What factors lead to the long-term survival of the independent theater groups, allowing them to benefit from the
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Prado, Jr Jose Mauricio. "Essays on Public Macroeconomic Policy." Doctoral thesis, Stockholm University, Institute for International Economic Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6815.

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<p>The thesis consists of three self-contained essays on public policy in the macroeconomy.</p><p>“Government Policy in the Formal and Informal Sectors” quantitatively investigates the interaction between the firms' choice to operate in the formal or the informal sector and government policy on taxation and enforcement. Taxes, enforcement, and regulation are incorporated in a general equilibrium model of firms differing in their productivities. The model quantitatively accounts for the keys aspects in the data and allows me to back out country-specific enforcement levels. Some policy reforms a
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Prado, José Maurício. "Essays on public macroeconomic policy /." Stockholm : Institute for International Economic Studies, Stockholm University, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6815.

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Beresford, Peter. "Citizen involvement in public policy." Thesis, Middlesex University, 1997. http://eprints.mdx.ac.uk/9867/.

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The theme of this research work is citizen involvement in public policy.Participation is both a subject of the research and the perspective through which a range of different policy areas are approached. These include land-use planning, social services, community care, poverty, child care and the future of welfare. Participation is also central to the chosen research methodology and methods. A particular focus is placed on the perspective of the subjects of public policy. The research also explores social care service users' discourses on their rights and needs and the relation of public polic
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Prado, José Maurício. "Essyas on public macroeconomic policy /." Stockholm : Univ., Institute for International Economic Studies, 2007. http://www.gbv.de/dms/zbw/539442747.pdf.

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Cannon, Bart Joseph. "Public Opinion and State Policy." W&M ScholarWorks, 1991. https://scholarworks.wm.edu/etd/1539625688.

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Quinney, Margaret Ann. "Public consultation process and public policy, a case study." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/nq29095.pdf.

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43

Brétéché, Pierre-Joseph. "Actions publiques et territoires innovants : analyse de la construction des chemins de la compétitivité par les managers territoriaux : le cas du pays d'Aix." Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32102.

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Cette recherche envisage la compréhension et la représentation du phénomène de compétitivité territoriale. Phénomène encore peu étudié par le management public, le parti pris est celui d’une exploration hybride susceptible d’inclure dans l’analyse les contextes, les contenus et processus mobilisés. La compétitivité territoriale est donc appréhendée comme un construit et non comme une donnée. L’approche par la complexité vise à re-construire les pratiques effectivement mise en œuvre par les managers territoriaux au travers d’une confrontation de la théorie et de l’empirie.La première partie est
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Borges, Heather. "Against Marketing in U.S. Public Schools." Thesis, Linköpings universitet, Centrum för tillämpad etik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-69719.

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This thesis provides and ethical discussion of the place of marketing in U.S. public schools.  This problem is especially interesting in a time where schools are having their budgets vastly cut.  The importance of education is lauded as the reason to allow marketing, along with it being used as a teaching tool, among other reasons.  The opponents of in-school marketing are discussed, such as health and psychological problems and the social functions of school.  I conclude that marketing in U.S. public schools should no longer be allowed, but that it is only realistic to eliminate it gradually.
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Minnie, Johan A. "Improving public service delivery through marketing." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/51798.

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Thesis (MPA)--Stellenbosch University, 2000.<br>ENGLISH ABSTRACT: The hypothesis explored in this thesis is that the application of marketing in the public sector will improve public service delivery. Three different areas of academic enquiry are examined in an effort to prove a beneficial relationship between marketing and public service delivery. These three areas are Public Management, Marketing, and Services Management. Certain challenges for improving service delivery are identified in each of these disciplines, and the current status of public sector marketing is described. The st
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Werth, Ingo. "Fachbibliographie Internet - Public Relations und -Marketing." [S.l. : s.n.], 2005. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11759307.

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Gleeson, J. A. "Using policy analysis to explore the reciprocal impact of health policy on public health nursing and public health nursing on policy." Thesis, Bournemouth University, 2013. http://eprints.bournemouth.ac.uk/21387/.

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The overall aim of this study was to explore the reciprocal impact of health policy on public health nursing and public health nursing on policy. This study uses a new approach to considering public health nurses’ engagement in policy: one which puts public health nurses, as actors in the policy process, at the centre of the investigation. The overall philosophical lens through which the research was conducted was critical social theory and the methodology was a grounded theory influenced research design. The study adopted a three stage data collection and analysis process: primary data (quest
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Grill, Kalle. "Anti-paternalism and Public Health Policy." Doctoral thesis, KTH, Filosofi och teknikhistoria, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-10947.

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This thesis is an attempt to constructively interpret and critically evaluate the liberal doctrine that we may not limit a person’s liberty for her own good, and to discuss its implications and alternatives in some concrete areas of public health policy. The thesis starts theoretical and goes ever more practical. The first paper is devoted to positive interpretation of anti-paternalism with special focus on the reason component – personal good. A novel generic definition of paternalism is proposed, intended to capture, in a generous fashion, the object of traditional liberal resistance to pate
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Tupper, Kenneth William. "Ayahuasca, entheogenic education & public policy." Thesis, University of British Columbia, 2011. http://hdl.handle.net/2429/33764.

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Ayahuasca is an entheogenic decoction prepared from two Amazonian plants containing controlled substances, including dimethyltryptamine. Traditionally drunk ritually (and revered as a healing “plant teacher”) by Amazonian indigenous and mestizo peoples, in the 20th century ayahuasca became a sacrament for several new Brazilian religions. One of these, the Santo Daime, has expanded into Canada, where in 2001 a Montreal-based chapter applied for a federal legal exemption to allow drinking of the brew in its rituals. This dissertation undertakes a critical policy analysis of Health Canada’s deci
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Tsering, Dechen. "Public biodiversity policy analysis in Bhutan /." [S.l.] : [s.n.], 2000. http://e-collection.ethbib.ethz.ch/show?type=diss&nr=13800.

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