Relevant bibliographies by topics / Marketing and public relations

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing and public relations'

Author: Grafiati
Published: 14 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Marketing and public relations"

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Ristino, Robert J. "Public relations marketing." Health Care Management Review 14, no. 2 (1989): 79–86. http://dx.doi.org/10.1097/00004010-198921000-00010.

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Ristino, Robert J. "Public relations marketing: Applying public relations techniques to the marketing mix." Health Care Management Review 14, no. 2 (1989): 79–85. http://dx.doi.org/10.1097/00004010-198901420-00010.

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Savage, Daniel D. "Public relations and marketing." New Directions for Community Colleges 1987, no. 60 (1987): 75–81. http://dx.doi.org/10.1002/cc.36819876010.

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Charmaine Scriven, Charmaine Scriven. "Marketing public relations {MPR)." Communicare: Journal for Communication Studies in Africa 21, no. 2 (October 31, 2022): 29–41. http://dx.doi.org/10.36615/jcsa.v21i2.1820.

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This article addresses the Marketing Public Relations (MPR) concept, whose emergencecan partly be ascribed to the continuous debate regarding the respective boundariesof both the fields of public relations and marketing. The article first explains thenature of the debate and then explores the emergence and some theory of MPR. It alsoargues the position of MPR in the organisation and finally contemplates its future.This article in particular debates the current apprehension that MPR is merely productpublicity or mostly adds credibility to an organisation's product advertising efforts. Itargues that MPR can achieve much more in the organisation than scholars and theoristscurrently address, especially with regard to the establishment of long-term customerrelationships and trust.
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Yurita, Ayu Puspa, and Anwar Sani. "Karakteristik Public Relation pada Departemen Marketing Public Relations CNN Indonesia TV." Jurnal Ilmiah Komunikasi Makna 7, no. 2 (August 31, 2019): 37. http://dx.doi.org/10.30659/jikm.7.2.37-47.

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Banyaknya penggunaan nama pada divisi atau departemen public relations memberikan kesan bahwa tugas dan fungsi divisi atau departemen public relation di sebuah perusahaan kemudian berbeda dengan perusahaan lain. Perbedaan pada fungsi, tugas, peran, dan kegiatan yang dilakukan oleh divisi atau departemen public relations itu dapat menentukan karakteristik public relations pada perusahaan. Tujuan penelitian ini untuk mengetahui tujuan, fungsi, peran, juga aktivitas departemen marketing public relations di CNN Indonesia TV. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menjelaskan bahwa perbedaan tujuan, fungsi, dan peran tergantung dari kebijakan perusahaan masing- masing. CNN Indonesia TV melakukan efisiensi pada tujuan dan fungsi perusahaan, sedangkan peran departemen marketing public relations-nya sejalan dengan misi PR perusahaan yaitu ikut berkontribusi langsung dalam revenue perusahaan. Sedangkan aktivitas yang diinisiasi oleh CNN Indonesia ada 3, yaitu Dialog, Monolog, dan Meet Up. Dari 3 poin pada pembahasaan tersebut akhirnya dapat diketahui seperti apa karakteristik public relations pada departemen marketing public relations CNN Indonesia TV.�Kata Kunci: Media Massa; Karakteristik; Public Relations; Marketing Public Relations; Fungsi��ABSTRACTThe many uses of names in the division or department of public relations that give the impression that the tasks and functions of the division or department are not the same as at first. Differences in functions, tasks, roles, and activities carried out by the division or public relations department can determine public relations in company. This� the background of the writer will describe characteristics of public relations in the public relations marketing departement CNN Indonesia TV. The purpose of this study was to determine the objectives, functions, roles, and also the marketing business relations department at CNN Indonesia TV. The research method is descriptive qualitative. The results of the study explain that the number of goals, functions, and roles depends on each company. CNN Indonesia TV transfers the functions and functions of the company, while the marketing office relations of public relations are within the mission of the company's public relations incorporated in the company's revenue. While the activities initiated by CNN Indonesia are 3, namely Dialogue, Monologue, and Meet Up. Of the 3 points in the discussion, it can finally be seen as what public relations in the CNN Indonesia TV marketing public relations department.
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Goodrich, Bernard A. "Public relations: a marketing tool*." Information Services & Use 11, no. 3 (May 1, 1991): 137–40. http://dx.doi.org/10.3233/isu-1991-11305.

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GÜREL, EMET. "PUBLIC RELATIONS IN SERVICE MARKETING." Journal of International Social Research 9, no. 45 (August 30, 2016): 803. http://dx.doi.org/10.17719/jisr.20164520656.

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Kitchen, Philip J., and Jon White. "Public Relations – Developments." Marketing Intelligence & Planning 10, no. 2 (February 1992): 14–17. http://dx.doi.org/10.1108/02634509210012087.

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Nuseir, Mohammed T., Ahmad Ibrahim Aljumah, and Ghaleb A. El-Refae. "Digital marketing and public relations: A way to promote public relations value." International Journal of Data and Network Science 6, no. 4 (2022): 1331–40. http://dx.doi.org/10.5267/j.ijdns.2022.6.002.

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The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature markets. For this study, the cross-sectional data were collected by 450 respondents including the people as customers, and the managerial staff of the different well-reputed organizations in the United Arab Emirates (UAE). The findings of this study highlight that there is a clear and strong relationship between digital marketing in developing public relations values, and modern businesses need this technique to develop equity and provide a distinct message about the vision and mission of the organization in the target market. The significance of this study is it addresses the theoretical gap in the literature, and the practical gap in business practices by providing the insight to utilize digital marketing not only for the promotion of products and services but could be used to promote public relation values.
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Wiwitan, Tresna. "SYMBOLIC INTERACTION: MARKETING PUBLIC RELATIONS IN PRIVATE ISLAMIC UNIVERSITY." Amwaluna: Jurnal Ekonomi dan Keuangan Syariah 5, no. 2 (July 31, 2021): 244–54. http://dx.doi.org/10.29313/amwaluna.v5i2.7824.

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Marketing Public Relations (Marketing PR) activities, this includes universities Marketing PR is a synergy between marketing activities and public relation strategy. This concept does not only market or sell product/service but also create, nurture and maintain the institution’s positive image. Bandung Islamic University (Unisba) is one of the private islamic universities implementing Marketing PR activities. The objective of this research is to acknowledge and to analyze: 1) The meaning of Marketing PR to Public Relations and Promotional Team, 2) The experience of Public Relations and Promotional Team in conducting the Marketing PR activities. This research uses qualitative research, constructivist paradigm with a phenomenology approach. The theory used is the symbolic interaction, sampling technique is conducted purposively. The result of this research explains that; based on the experience, Public Relations and promotional team must have managerial, public speaking and public relations capabilities in educating High School students.
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Dissertations / Theses on the topic "Marketing and public relations"

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Werth, Ingo. "Fachbibliographie Internet - Public Relations und -Marketing." [S.l. : s.n.], 2005. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11759307.

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West, Chasah E. "Organizational-Public Relations| A Cultural Measure of International Publics." Thesis, University of Louisiana at Lafayette, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1594479.

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This thesis aims to measure the dimensions that comprise a relationship between an organization and its public (Organization-Public Relationship) across cultures in order to ascertain which of the dimensions are valued most in those various cultures. Through a historical look at public relations literature, the relatively new theory of Organization-Public Relations is traced, explained, and then applied. O-PR dimensions considered for study are trust, control mutuality, relationship commitment, relationship satisfaction, and face and favor. The study undertaken will be exploratory in nature; the survey will be distributed to international college students currently attending American universities, 18-25 and analyzed using one-way ANOVA to provide a comparison. While many culture-specific models of public relations exist, this study does not attempt to build a new model, but to measure cultures across an existing one. The expected outcomes will provide insight into building and measuring effective cross-cultural, and multi-cultural public relations campaigns, as well as allow for a further validation and understanding of international application of the Organization-Public Relationship Assessment (OPRA): a cross-cultural, multiple-item scale for measuring organization?public relationships developed by Huang (2001). Data will also be collected, analyzed, and compared on perception of likelihood of relationship dimensions affecting word-of-mouth advertising from students

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Marx, Wolfgang. "Public Relations als Schlüsselinstrument im Marketing von Beratungsunternehmen." Marburg Tectum-Verl, 2006. http://deposit.ddb.de/cgi-bin/dokserv?id=2818446&prov=M&dok_var=1&dok_ext=htm.

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Montagno, Beth L. "Marketing public relations : a multimed[i]a campaign." Virtual Press, 2005. http://liblink.bsu.edu/uhtbin/catkey/1327295.

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This creative project consists of a literature review of material concerning the combination of traditional public relations and advertising tactics with new ideas of multi-media to create a field referred to as marketing public relations. The project also contains a DVD component that includes elements of a marketing public relations campaign designed for a small business in Muncie, Indiana. The DVD is formatted so that elements can be viewed independently and in any order the consumer chooses. This puts the user in charge of what they are viewing or listening to at any time.
Department of Telecommunications
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Vrkočová, Pavlína Bc. "Public Relations ve společnosti Qlik.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1578.

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Diplomová práce se zabývá aktivitami Public Relations ve vybrané organizaci. Teoretická část představuje stručný úvod do problematiky PR. Praktická část se zabývá definováním cílové skupiny a následně přípravou tiskové konference. V práci je také proveden výzkum, který přináší informace o možné budoucí strategii společnosti. Závěrečná kapitola je věnována zhodnocení projektu Public Relations a návrhům na zlepšení pro vybranou společnost.
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Stephansen, Kari. "Diffusion of viral marketing into the world of public relations." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5715.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 15, 2008) Includes bibliographical references.
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Swank, Tonja M. "It's a jungle out there : zoo public relations and marketing." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/782.

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This study was investigated the public relations and marketing strategy and tactics used by Micke Grove Zoo in the last five years. A case study methodology was used to answer the three research questions. The research analyzed the Zoo's past and current marketing and public relations strategy and efforts. What was collected fell into six categories: Special Exhibits, Programs, Promotional Material and Publications, Volunteer Opportunities, Events and Miscellaneous. It showed that MGZ has stopped some of the programs, events and publications, but has not implemented new ones. What they are doing has remained relatively the same for the last five years. Also, MGZ has not and does not have a public relations or marketing strategy, is not using social media and does not have regular contact with the media through press releases. The data categorized was then compared with the information collected from five experts in the field of public relations, marketing and zoos. The five professionals interviewed agreed that a zoo needs to have a marketing and public relations plan, be using social networking and updating their website, -constantly search for new audiences and stay in constant contact with the media. From the data collected a series of tactics were developed. It is suggested that MGZ try to incorporate as many of these tactics into a marketing and public relations strategy. They include, developing a marketing and public relations plan based upon the zoos mission and goals, using social media, regaining accreditation and creating and maintaining a relationship with the media.
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Meravý, Vojtěch. "Marketing a public relations na mezinárodním operním festivalu Smetanova Litomyšl." Master's thesis, Akademie múzických umění v Praze. Hudební fakulta AMU. Knihovna, 2006. http://www.nusl.cz/ntk/nusl-78716.

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The work should explain the specificity of marketing and public relations area in the festival of Smetanova Litomyšl. It begins in the year 1992, when the festival obtained profesional management. This work occupies with festival advertisement, graphic design of festival publications, style of informing the audience and selfpresentation of the festival. It would like to point out some specifics of this traditional festival in relations with public both in the Pardubice region and in the whole Czech republic.
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Muddiman, Ashley. "Harry Potter and the Public Relations Phenomenon." Miami University Honors Theses / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1176155079.

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Hanpongpandh, Peeraya. "A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.

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This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each of the three fields in the United States for a total sample of 45 educators. A total of twenty-five responses were returned representing 55.5 percent of the sample. When the respondents were analyzed by discipline, there were eight responses from the pubic relations educators, nine from the marketing educators, and eight from the advertising educators. As a result the responses from each disciplines comprised, respectively, 53.3 percent, 60 percent, and 53.33 percent of the total sample.The statements in Q-Sorting were collected from the review of literature and in interviews with the Ball State University advertising, and public relations professors. Each statement either agreed or disagreed with the perception of integrated marketing communications. Each educator was asked to indicate how strongly they agreed or disagreed with each statement.A computer program developed for Q-Methodology studies was used to extract the factors from the educators' responses. After the Q-Sorts were tabulated, the researcher identified two factors, Factor I, and Factor II. The majority of Factor I respondents were the marketing, and advertising educators. The majority of Factor II respondents were public relations educators.The researcher concluded that these two groups had clearly different attitudes toward IMC. Stated in another way, marketing educators and advertising educators had similar perceptions of IMC, while public relations educators perceived the IMC concept very differently. Public relations educators indicated that the concept of IMC would be acceptable if it should be viewed as a total organizational communications function.
Department of Journalism
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Books on the topic "Marketing and public relations"

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Giannini, Gaetan T. Marketing public relations. Upper Saddle River, N.J: Pearson Education, 2009.

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Margolies, Joel E. Chiropractic marketing & public relations: Workshops. Tucker, Ga: SMART START, 1999.

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Haywood, Roger. Public relations for marketing professionals. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14365-8.

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Marketing public relations: A marketer's approach to public relations and social media. Upper Saddle River, N.J: Prentice Hall, 2010.

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Robert, Bly, and Benun Ilise 1961-, eds. Public relations for dummies. 2nd ed. Hoboken, N.J: Wiley, 2006.

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Panzer, Eva-Maria. Public Relations im Tourismus. Zürich: Orell Füssli, 2007.

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Penchansky, Mimi B. Marketing your library: Outreach, public relations. [New York, N.Y.]: Benjamin S. Rosenthal Library, Queens College, City University of New York, 1990.

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Kies, Cosette N. Marketing and public relations for libraries. Metuchen, N.J: Scarecrow Press, 1987.

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Giannini, Gaetan T. Marketing public relations: A marketer's approach to public relations and social media. Upper Saddle River, N.J: Prentice Hall, 2010.

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Taylor, Felicity. Careers in marketing, public relations and advertising. 3rd ed. London: Kogan Page, 1987.

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Book chapters on the topic "Marketing and public relations"

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Lancaster, Geoff, and Paul Reynolds. "Public Relations." In Marketing, 266–89. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14039-8_13.

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Lancaster, Geoff, and Paul Reynolds. "Public Relations." In Marketing, 302–26. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_13.

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Meldrum, Mike, and Malcolm McDonald. "Public Relations." In Key Marketing Concepts, 169–72. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_32.

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Mylrea, Paul. "Public Relations." In The Marketing Century, 183–201. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119208501.ch9.

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Jefkins, Frank. "Public Relations." In Modern Marketing Communications, 175–99. Dordrecht: Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-011-6868-7_20.

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Hart, Norman A. "Marketing Communications." In Strategic Public Relations, 24–49. London: Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1007/978-1-349-13481-6_3.

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Verhoeven, Alfred. "Marketing the Rainbow." In Public Relations Cases, 75–84. 3rd ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9780429446856-9.

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Juska, Jerome M. "Public Relations Strategies." In Integrated Marketing Communication, 241–58. 2nd ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9780367443382-10.

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Lacey, Nick. "Marketing and Public Relations." In Media, Institutions and Audiences, 92–119. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-4039-9046-4_5.

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Stone, Norman. "Public Relations and Marketing." In The Management and Practice of Public Relations, 35–50. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24158-3_3.

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Conference papers on the topic "Marketing and public relations"

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A, Arora, Mahesh P, and Sreedher R. "The Impact of Public Relations on News Coverage." In International Conference on Advanced Marketing. TIIKM, 2016. http://dx.doi.org/10.17501/icam.2017.1102.

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Rachmawati, Farikha, Dian Hutami Rahmawati, and Ahimsa Adi Wibowo. "Ikoy Ikoy Digital Marketing Public Relations Strategy on Instagram." In 3rd International Media Conference 2021 (IMC 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220705.003.

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Du, Shurui, Xiao Peng, and Zhixia Zhang. "Research on Marketing Mix of Mobile Online Games." In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.240.

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Sadasri, Lidwina Mutia. "Revisiting Marketing Public Relations Dynamics in the Perspective of Communication." In International Conference on Emerging Media & Communication. European Publisher, 2022. http://dx.doi.org/10.15405/epsbs.2022.01.02.10.

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Huang, Yasi, Yazhao Huang, and Pengcheng Li. "Research on Emotional Marketing and Copywriting of NetEase Cloud Music." In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.280.

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Oancea, Ioana. "ORIGINAL DRUGS VS GENERICS. THE INFLUENCE OF MARKETING AND PUBLIC RELATIONS." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/15/s05.093.

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Suciati, Pijar, and Mareta Maulidiyanti. "Viral Message in the World of Cyber Marketing and Public Relations." In International Conference of Communication Science Research (ICCSR 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccsr-18.2018.29.

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Adnjani, Made, Genta Maghvira, and Trimanah Trimanah. "Islamic Marketing Public Relations Strategy of Universitas Islam Sultan Agung Semarang." In Proceedings of the 1st International Conference on Islamic Civilization, ICIC 2020, 27th August 2020, Semarang, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.27-8-2020.2303192.

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Feng, Haibo, Xuanchen Liu, and Shilun Zhu. "Research on Business Model and Marketing Strategy of China’s Cross-border E-commerce Platform." In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.170.

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Fei, Wenrui, Zeying Zhang, and Qiwen Deng. "Universal Pictures’ SWOT Analysis and 4Ps & 4Cs Marketing Strategies in the Post-COVID-19 Era." In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.205.

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Reports on the topic "Marketing and public relations"

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Mascarenas, David D. Remote Sensor Placement For Public Relations. Office of Scientific and Technical Information (OSTI), December 2013. http://dx.doi.org/10.2172/1110301.

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Compte-Pujol, M., K. Matilla, and S. Hernández. Strategy and Public Relations: a Bibliometric Comparative Study. Revista Latina de Comunicación Social, April 2018. http://dx.doi.org/10.4185/rlcs-2018-1280en.

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Xifra i Triadú, Jordi. Historia de las Relaciones Públicas/Public Relations’ History. Revista Internacional de Relaciones Públicas, December 2015. http://dx.doi.org/10.5783/rirp-10-2015-01-01-04.

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de las Heras-Pedrosa, Carlos, and Ivette Soto-Vélez. Presentación: Relaciones Públicas turísticas / Presentation: Tourist Public Relations. Revista Internacional de Relaciones Públicas, December 2018. http://dx.doi.org/10.5783/rirp-16-2018-01-01-04.

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Almansa Martínez, Ana, and Isabel Ruiz Mora. Presentación: Relaciones Públicas Multidimensionales / Presentation: Multidimensional Public Relations. Revista Internacional de Relaciones Públicas, May 2014. http://dx.doi.org/10.5783/rirp-7-2014-01-03-04.

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Morris, William. Utilizing Information Technology in Innovative Marketing Approaches for Public Transportation. Tampa, FL: University of South Florida, February 2010. http://dx.doi.org/10.5038/cutr-nctr-rr-2008-05.

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Míguez-Gonzalez, María Isabel, Juan Manuel Corbacho-Valencia, and Xosé Manuel Baamonde-Silva. Tendencias de investigación sobre relaciones públicas en revistas internacionales: el caso de Journal of Public Relations Research 2012-2014/Research trends about Public Relations in international journals: the case of Journal of Public Relations Research. Revista Internacional de Relaciones Públicas, December 2016. http://dx.doi.org/10.5783/rirp-12-2016-02-05-24.

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Oliveira, Ivone de Lourdes. Presentación: Relaciones Públicas en Política / Presentation: Public Relations in Politics. Chair Ana-Belen Fernandez-Souto. Revista Internacional de Relaciones Publicas, December 2019. http://dx.doi.org/10.5783/rirp-18-2019-01-01-04.

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Fernandez-Souto, Ana-Belen, and Ivone de Lourdes Oliveira. Presentación: Relaciones Públicas en Política / Presentation: Public Relations in Politics. Revista Internacional de Relaciones Publicas, December 2019. http://dx.doi.org/10.5783/rirp/18-2019-01-01-04.

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Adams, Peggy H. Weights and Measures Week guide and year round public relations:. Gaithersburg, MD: National Institute of Standards and Technology, 1989. http://dx.doi.org/10.6028/nist.ir.89-4109.

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You might also be interested in the extended bibliographies on the topic 'Marketing and public relations' for particular source types:
Journal articles Dissertations / Theses Books
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