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Books on the topic 'Marketing and public relations'

Author: Grafiati

Published: 14 December 2022

Last updated: 28 January 2023

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1

Giannini, Gaetan T. Marketing public relations. Upper Saddle River, N.J: Pearson Education, 2009.

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2

Margolies, Joel E. Chiropractic marketing & public relations: Workshops. Tucker, Ga: SMART START, 1999.

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3

Haywood, Roger. Public relations for marketing professionals. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14365-8.

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4

Marketing public relations: A marketer's approach to public relations and social media. Upper Saddle River, N.J: Prentice Hall, 2010.

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5

Robert, Bly, and Benun Ilise 1961-, eds. Public relations for dummies. 2nd ed. Hoboken, N.J: Wiley, 2006.

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6

Panzer, Eva-Maria. Public Relations im Tourismus. Zürich: Orell Füssli, 2007.

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7

Penchansky, Mimi B. Marketing your library: Outreach, public relations. [New York, N.Y.]: Benjamin S. Rosenthal Library, Queens College, City University of New York, 1990.

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8

Kies, Cosette N. Marketing and public relations for libraries. Metuchen, N.J: Scarecrow Press, 1987.

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9

Giannini, Gaetan T. Marketing public relations: A marketer's approach to public relations and social media. Upper Saddle River, N.J: Prentice Hall, 2010.

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10

Taylor, Felicity. Careers in marketing, public relations and advertising. 3rd ed. London: Kogan Page, 1987.

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11

Jefkins, Frank. Introduction to marketing, advertising and public relations. 2nd ed. London: Macmillan, 1985.

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12

Jefkins, Frank. Introduction to marketing, advertising and public relations. 3rd ed. London: Macmillans, 1989.

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13

Jefkins, Frank. Introduction to marketing, advertising and public relations. London: Macmillan, 1987.

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14

Levitt, Lee. Cold-call marketing of public relations services. [New York]: Public Relations Society of America, 1990.

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15

Practical marketing for schools. Oxford, UK: Blackwell Bussiness, 1993.

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16

Appel, David L. Marketing. Washington, D.C: National Catholic Educational Association, 1986.

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17

Rothwell, Lindsay Anita, ed. Marketing and public relations practices in college libraries. Chicago: College Library Information Packet Committee, Association of College and Research Libraries, 2004.

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18

Dühring, Lisa. Reassessing the Relationship between Marketing and Public Relations. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18034-8.

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19

Dumitrescu, Claudia. Public relations for financial marketers: A guide to integrating public relations and marketing strategies. Chicago, IL: Financial Institutions Marketing Association, 1990.

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20

(Firm), SalonOvations, ed. SalonOvations' public relations for the salon. Albany, N.Y: Milady Pub., 1997.

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21

Institute of Public Relations (Great Britain), ed. Online public relations. London: Kogan Page, 2001.

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22

Institute of Public Relations (Great Britain), ed. Planning and managing public relations campaigns. 2nd ed. London: Kogan Page, 2000.

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23

Marketing public relations: The hows that make it work. Ames: Iowa State University Press, 1995.

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24

Nwamuo, Chris. Theatre marketing process. Calabar [Nigeria]: Optimist Press Nig. Coy, 2007.

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25

Nwamuo, Chris. Theatre marketing process. Calabar [Nigeria]: Optimist Press Nig. Coy, 2007.

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26

Value-added public relations: The secret weapon of integrated marketing. Lincolnwood (Chicago) Ill., U.S.A: NTC Business Books, 1998.

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27

Library marketing that works. New York: Neal-Schuman Publishers, 2004.

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28

Runyard, Sue. The museum marketing handbook. London: Museums & Galleries Commission, 1994.

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29

Daymon, Christine. Qualitative research methods in public relations and marketing communications. 2nd ed. New York, NY: Routledge, 2010.

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30

Board, Northern Ireland Tourist. Annual report: Access, accounts, development, marketing, public relations, research. [Belfast]: The Board, 1989.

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31

Board, Northern Ireland Tourist. Annual report: Access, accounts, development, marketing, public relations, research. [Belfast]: The Board, 1988.

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32

Gonser, Nicole, and Uta Rußmann, eds. Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-13578-2.

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33

Daymon, Christine. Qualitative research methods in public relations and marketing communications. 2nd ed. New York, NY: Routledge, 2010.

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34

Public relations and marketing. Abergavenny: Night Shift Enterprises, 1990.

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35

Arendse, Nkosana. Marketing and Public Relations. Excelic Press LLC, 2020.

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36

Lace, Geoffrey. Marketing and Public Relations Guide. Kogan Page, 1989.

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37

Gottschalk, Jack A. Marketing, public relations for lawyers. New Jersey Institute for Continuing Legal Education, 1990.

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38

Geoffrey, Lace, ed. Marketing and public relations guide. 3rd ed. London: Kogan Page, 1988.

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39

Bestani, Cynthia Flint. Patient communication, public relations marketing. Focus Practice Management Publications, 1992.

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40

(Foreword), Steve Cuthbert, ed. Public Relations for Marketing Professionals. Palgrave Macmillan, 1997.

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41

Public Relations. de Gruyter GmbH, Walter, 2021.

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42

Bly, Robert W. Public Relations for Dummies. Wiley & Sons, Incorporated, John, 2007.

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43

Bly, Robert W. Public Relations for Dummies. Wiley & Sons, Incorporated, John, 2011.

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44

Careers in Marketing Advertising & Public Relations. 6th ed. Kogan Page, 1996.

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45

Kies, Cosette. Public Relations and Marketing for Libraries. Scarecrow Pr, 1987.

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46

Kostopoulos, Dimitrios, and Konstantine Rizopoulos. HODS Marketing, Advertising & Public Relations Manual. Primedia eLaunch LLC, 2022.

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47

Pat, Bowman, Bing Richard, and CAM Foundation, eds. Financial public relations. Oxford: Boston, 1993.

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48

Bowman, Pat, and Richard Bing. Financial Public Relations. Elsevier Science & Technology Books, 2014.

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49

Evaluating Public Relations. London: Kogan Page Publishers, 2007.

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50

Wragg, David W. Public Relations for Sales and Marketing Management. Kogan Page, 1987.

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