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Dissertations / Theses on the topic 'Marketing attractiveness'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Alizadeh, Eslami Hamid, and Kamola Nurullaeva. "Attractiveness of Swedish Market and Optimal Marketing Mix for Iranian pistachio." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6257.

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<p><strong>Problem:</strong> To find out appropriate marketing strategies for Iraniandry-fruit company to enter the Swedish market.<strong>Purpose:</strong> To find out an optimal entry mode for “Nature’s PowerAB” to follow while entering Swedish market.<strong>Method:</strong> Exploratory research is used predominantly to gain adeeper understanding and insight of something. The designis far more flexible and dynamic than that of descriptiveresearch. The collected data helps us explore and learnabout the current situation of the Swedish market withreference to its uncontrollable and controllab

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Vries-van, Ketel Eline de. "How Assortment Variety Affects Assortment Attractiveness A Consumer Perspective /." [Rotterdam]: Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Rotterdam : Erasmus University Rotterdam [Host], 2006. http://hdl.handle.net/1765/7193.

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Niedomysl, Thomas. "Migration and Place Attractiveness." Doctoral thesis, Uppsala : Department of Social and Economic Geography, Uppsala University, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-6873.

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Simelane, Tekhaya. "Exploring the role of consumer brands In shaping employer brand attractiveness." Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/44449.

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The purpose of this research was to explore if there is a role that consumer brands play in shaping the attractiveness of an employer brand. This qualitative study was conducted using the exploratory approach, because the prior insights of the proposed relationship were modest and inconclusive. The population constituted of all registered Masters of Business Administration students at the Gordon Institute of Business Science. The sampling frame constituted second year (2013/14) and full time (2014/15) students. The reason for this choice was that these individuals are knowledgeable on brand co

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Bendaravičienė, Rita. "Employer brand development measuring organizational attractiveness in higher education institutions." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20141202_085348-39588.

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Dissertation offers a methodological contribution to empirical studies on employer branding in higher education, exploring a framework for employer brand development. The Organizational Attractiveness Extraction Scale (OAES) was developed and a national study of organizational attractiveness as an employer in 19 Lithuanian higher education institutions (N = 1105) was carried out allowing: to identify the prevailing model of human resource management systems in HEIs; to extract unique employment experience attributes, or an organizational attractiveness mix; to unfold employee expectations of b

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Santos, Joana Marques dos. "Relação entre a reputação corporativa e a employer attractiveness." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16531.

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Mestrado em Marketing<br>A composição da força de trabalho está a mudar significativamente. Assim sendo, as empresas têm como primeiro desafio procurar estratégias suficientemente atractivas para captar a atenção dos potenciais candidatos, sejam eles activos ou passivos. Encontrar práticas para reter os novos trabalhadores é um segundo desafio percepcionado pelas organizações. É essencial promover tanto dentro como fora da organização, uma visão clara do que a empresa faz, como se diferencia de modo a ser um "óptimo lugar para trabalhar". A coerência da mensagem transmitida é fundamental par

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Nettelhorst, Stephen Charles. "The effects of actor attractiveness and advertisement choice on mechanical avoidance behaviors." Diss., Kansas State University, 2013. http://hdl.handle.net/2097/15988.

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Doctor of Philosophy<br>Department of Psychological Sciences<br>Laura A. Brannon<br>Two common types of advertisement avoidance behaviors in digital domains are skipping and zipping. Skipping involves pressing a “skip ad” button when viewing television content online, and zipping involves pressing a fast-forward button when viewing the same content through some type of recording device (e.g. Digital Video Recording device). The purpose of these studies was to examine if specific factors regarding the content of the advertisement, the persuasion context, and characteristics of the viewer reduce

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Mahmoud, Rudaina. "The main determinants of international student identification with a UK middle ranking business school corporate brand : an international marketing perspective." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/13820.

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The aim of this study is to make a theoretical contribution vis-à-vis the main determinants of international student identification with a middle ranking business school corporate brand. The findings of this study are of foundational significance in theory building terms. A substantive theory of international postgraduate student identification in UK middle ranking business school corporate brands is introduced. This theory was found to be underpinned by five attractiveness dimensions: brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand and univer

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Коваленко, Н. В., та М. М. Мархайчук. "Інвестиційна привабливість підприємства з позицій соціально орієнтованого маркетингу". Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37355.

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В умовах посилення конкуренції та нестабільності на світовому та місцевих ринках достатньо позитивно зарекомендували себе маркетингові технології в забезпеченні успішної діяльності підприємств. Особливе місце займає соціально орієнтована концепція маркетингу, яка порушує проблему захисту суспільства і споживачів від нав’язливого маркетингу та недобросовісних виробників, у тому числі іноземних, які витісняють національного товаровиробника. Це підвищує роль соціально орієнтованого маркетингу як інструменту створення соціальних конкурентних переваг, забезпечення ефективності якого неможливе без і

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Tari, Tina, and Emelie Sevestedt. "Vem vill bli militär? : - attrahera mera." Thesis, Högskolan i Halmstad, Sektionen för hälsa och samhälle (HOS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25932.

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Försvarsmakten står idag inför en stor utmaning att täcka sitt personalbehov. I och med övergången från pliktbaserat till frivilligbaserat försvar, konkurrerar de om arbetskraften och det blir allt svårare att rekrytera nödvändig personal. De som påbörjar utbildningar som är tänkta att leda till fast anställning, slutar i hög grad innan utbildningen genomförts. Avsikten med vår undersökning är att belysa försvarsmaktens rekrytering och personalförsörjningssystem samt bidra med förbättringsförslag av deras rekryteringsprocess. En metodkombination har genomförts i form av intervjuer, tre observa

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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида та Liubov Oleksiivna Syhyda. "Оцінка рівня маркетингової привабливості підприємства як основа його успішного позиціонування". Thesis, Сумський державний університет, 2015. http://essuir.sumdu.edu.ua/handle/123456789/42999.

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За сучасних умов, що формуються під впливом ринкових механізмів, актуальним стає питання загострення конкуренції між підприємствами. Виходячи з цього, у даний час доволі гостро постала проблема необхідності підсилення існуючих та формування нових конкурентних можливостей вітчизняних підприємств на основі їх грамотного позиціонування на ринку, що в подальшому може стати базою для формування потужних брендів.

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Norrmyr, Paula, and Melanie Björk. "Employer Branding - "Kriget om talangerna" : En studie om ett IT-konsultföretags Employer Brand gentemot dess rekryteringsmålgrupp." Thesis, Södertörns högskola, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31987.

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The internal marketing concept speciefies that an organization's employees is its first market. The demands on companies to meet employee needs increases with the skills and knowledge employees possess, which acts as a competitive advantage. The internal marketing terms "Employer Branding" and "Employer Attractiveness" are still considered to be underdeveloped. Employer Branding refers to the process of marketing that companies use to target desired employees and retain current employees. To find and attract the right work force effectively, companies are required to have a strong Employer Bra

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Біловодська, Олена Анатоліївна, Елена Анатольевна Беловодская, Olena Anatoliivna Bilovodska, Любов Олексіївна Сигида, Любовь Алексеевна Сигида та Liubov Oleksiivna Sygyda. "Розроблення напрямків посилення маркетингової привабливості Сумської області". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12328.

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Unyawong, Pornkamon. "A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2979.

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The study determined how Thai and U.S. advertisements reflected women's attractiveness. Advertisements from the Thai and U.S. editions of Elle and Cosmopolitan magazines from January 2005 to January 2006 were analyzed using the content analysis method. The author created a code book with definitions of all categories to be used as guidelines for the analysis, an itemized code sheet, and training criteria. Two coders who were proficient in both Thai and English collected the data for the study. The Statistical Package for the Social Sciences (SPSS) was utilized as a tool to analyze the data gat

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Bučinskaitė, Lina. "Medicinos turizmo patrauklumas paslaugų vartotojams Lietuvos turizmo verslo atstovų kontekste." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_105223-88232.

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Darbo objektas – medicinos turizmo patrauklumas. Tyrimo problema: neaišku, koks yra Lietuvos medicinos turizmo patrauklumas paslaugų vartotojams? Darbo tikslas – nustatyti medicinos turizmo patrauklumą paslaugų vartotojams Lietuvos turizmo verslo atstovų kontekste. Siekiant šio tikslo, iškelti tokie darbo uždaviniai: 1.išsiaiškinti medicinos turizmo vietą kitų turizmo rūšių atžvilgiu; 2.apžvelgti medicinos turizmo vystymąsi skatinančius veiksnius; 3.aptarti medicinos turizmo padėtį užsienio šalyse ir Lietuvoje; 4.nustatyti Lietuvos medicinos turizmo stipriąsias ir silpnąsias puses; 5.įvertint

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Duarte, Carolina Freitas Telo. "Candidate journey da geração millennial teens em Portugal." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16764.

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Mestrado em Marketing<br>A guerra pela atração de talento qualificado no mercado de trabalho e o surgimento de novos meios de comunicação online, vieram levar a que as organizações tivessem de alterar a forma como conduzem os seus processos de recrutamento e seleção. De entre talento qualificado, a geração Millennial é aquela que está, neste momento, a integrar em grande quantidade a força de trabalho e que irá transformar a envolvente profissional como a conhecemos. O presente estudo teve como principal objetivo o mapeamento da candidate journey da geração Millennial teens, identificando não

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Bicho, Tânia Sofia Amaral. "Employer branding como estratégia diferenciadora das marcas : o caso Ikea." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19850.

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Mestrado em Marketing<br>São as pessoas que dão vida às organizações. As marcas são feitas por e para as pessoas e a forma como as empresas gerem a sua employer brand e motivam os seus colaboradores a tornarem-se nos seus principais embaixadores é uma vantagem competitiva para as marcas. Este estudo tem como propósito analisar o conceito de employer brand no âmbito do marketing e do conceito de marca e compreender o impacto de uma estratégia de employer branding na consolidação da reputação de uma marca e do seu potencial de atratividade enquanto empregador. Para uma melhor compreensão da ten

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Bendaravičienė, Rita. "Darbdavio ženklo formavimas vertinant organizacinį patrauklumą aukštojo mokslo institucijose." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20141202_085403-83233.

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Ši disertacija siūlo metodologinį pagrindimą empirinėms darbdavio ženklodaros aukštajame moksle studijoms, taikant kompleksišką požiūrį į darbdavio ženklo formavimą. Disertacijoje sukurta Organizacinio patrauklumo vertinimo skalė (OPVS) ir atliktas nacionalinis organizacijos, kaip darbdavio, patrauklumo tyrimas 19 Lietuvos aukštųjų mokyklų (N = 1105) leido: identifikuoti vyraujantį darbo santykių modelį aukštojo mokslo institucijose (AMI); išgryninti unikalias AMI darbinės jausenos charakteristikas, sudarančias jų organizacinio patrauklumo kompleksą; atskleisti darbuotojų lūkesčius konkrečios

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Habte, Gimariam Wintana, and Felicia Johnsén. "Marknadsföringsaktiviteter på Instagram : - En kvantitativ studie om hur varumärkesattityd påverkas av företags samarbeten med influencers på sociala medier." Thesis, Högskolan i Gävle, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36130.

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TitelMarknadsföringsaktiviteter på Instagram - En kvantitativ studie om hur varumärkesattityd påverkas av företags samarbeten med influencers på sociala medier. NivåC-uppsats i ämnet Företagsekonomi. FörfattareFelicia Johnsén & Wintana Habte Gimariam HandledareJonas Molin & Lars-Johan Åge. Datum2021 – juni SyfteStudiens syfte är att undersöka hur varumärkesattityd påverkas av den upplevda attraktiviteten hos influencers när de utför samarbeten med företag. MetodDenna studie tillämpar en kvantitativ metod med en tvärsnittsstudie. Studiens datainsamling har utförts med en online enkätund

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Schäferová, Valerie. "Emloyer branding mezinárodní firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15460.

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Competition for talent is heating up and will probably intensify, since demographic trends make it increasingly difficult for companies to replace valued employees when they retire. In response, many companies are trying to sharpen the way they market themselves to recruits, by applying branding techniques to recruitment. For a company to exploit its brand effectively when it fishes for talent, it must think of recruits as customers, determine which corporate attributes matter most to specific types of recruits, and understand how best to reach them. This diploma thesis analyzes Belgian busine

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Matsson, Maria. "Hur retusch påverkar skönhetsannonsers attraktion : En studie om målgruppens åsikter och köplust." Thesis, Högskolan Dalarna, Grafisk teknologi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:du-12183.

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Tidigare studier som gjorts inom området visade att kvinnor anser att kvinnors skönhet inte är värderad enligt rimliga normer i vårt samhälle. Hård retuschering motarbetas på många håll, bland annat genom att organisationer som ASA (Advertising Standards Authority) och politiska partier som Liberaldemokraterna i Storbritannien arbetar för att missledande retuschering ska försvinna. En studie har visat att det, för att öka annonsers attraktionskraft, är viktigt att den ökade skönheten hos en modell är relevant för produktens användningsområde, då betraktaren anstränger sig intellektuellt vid be

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Dlamini, Zinhle Lindani. "Selected factors influencing maven tendency and cosmetic products’ trial by female consumers in Southern Gauteng." Thesis, Vaal University of Technology, 2018. http://hdl.handle.net/10352/437.

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M. Tech. (Department of Marketing, Faculty of Management Sciences), Vaal University of Technology<br>In the case of cosmetic products, which convey both psychological and symbolic benefits to consumers, it is imperative for marketers to expand the scope of product trial as it presents a novel strategy for signalling the success of new products. In lieu of this, considerable attention should be accorded to the ubiquitous role of influential consumers who are instrumental in influencing the behaviour of other consumers through exemplary conduct and/or interpersonal word-of-mouth (WOM) communicat

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Eriksson, Julia, and Sarah Hylén. "Fake it and you'll make it? : En jämförande studie om en mänsklig- och en virtuell influencers effekt på konsumenters varumärkesattityd och köpintention." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33204.

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Syfte: Syftet är att undersöka skillnaden mellan en mänsklig influencer och en virtuell influencers effekt på en konsuments varumärkesattityd och köpintention när ett varumärke marknadsförs på sociala medier. Metod: Studien tillämpar en kvantitativ forskningsmetod med en deduktiv ansats. Populationen som avses studeras är svenska Instagram-användare mellan 15 och 60 år. Urvalet är baserat på ett icke-slumpmässigt urval. Data har samlats in genom en webb-baserat enkät. Enkäten resulterade i 182 godtagbara svar som har analyserats via statistikprogrammen Jamovi och SmartPLS. En deskriptiv analys

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Hoempler, Aliaga Katherine Dajhana, and Alarcón Karla Miluska Chipana. "Efecto del Influencer marketing en la moda a través de Instagram para las Mypes en Lima Moderna." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626094.

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El presente trabajo de investigación tiene como objetivo principal determinar si existe una relación entre la actitud del consumidor hacia el anuncio y la intención de compra generada por el influenciador de moda en Instagram, para las MYPES en Lima Moderna. El panorama actual propone la implementación del “Influencer Marketing” como una estrategia impulsora frente a un mercado global en el cual el consumidor está más informado y confía en opiniones de expertos que brindan sus experiencias de moda. Surge entonces la necesidad de que las micro y pequeñas empresas logren comprender la importanci

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Carvalho, Catarina Isabel Abrantes. "Estudo exploratório da avaliação da atratividade da marca do empregador." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/15887.

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Mestrado em Marketing<br>Hoje em dia as organizações enfrentam cada vez mais dificuldades no recrutamento e na retenção de capital humano altamente qualificado (denominado por "talentos"). Com o objetivo de refletir sobre a importância da aposta das organizações no capital da marca do empregador (termo que deriva do conceito de employer branding), este estudo visa testar as diversas relações existentes entre as dimensões da atratividade da marca do empregador e as intenções de submissão de uma candidatura a uma organização, através da unidade de estudo da organização - Alpha C Portugal. De aco

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Wagrelius, Oskar, and Sara Eriksson. "Is fat the new skinny? : A study on weight and perception of models in green marketing." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37102.

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Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attract

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Nilsson, Pamela, and Olivia Hiljegren. "Konsten att skapa trovärdighet genom influencer marketing : En kvalitativ studie om hur varumärken nyttjar influencers som ett marknadsföringsverktyg för att skapa trovärdighet i sociala medier." Thesis, Högskolan i Halmstad, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45111.

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Att företag använder sig av influencers som ett marknadsföringsverktyg på sociala medier blir allt vanligare att se. Precis som det engelska ursprungsordet influence betyder så handlar influencer marketing om att varumärken använder personer med stora nätverk av följare för att påverka andra konsumenter till varumärkeskännedom och köpbeslut. Syftet med denna studie är att undersöka hur varumärken använder sig utav influencers som ett marknadsföringsverktyg för att skapa trovärdighet genom samarbeten på sociala medier. Studien har undersökt vad det finns för möjligheter

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Nygren, Amanda, and Evelina Kindvall. "Money Making Characteristics of an Influencer : An explanatory study of the relationship of influencers’ characteristics on consumers’ purchase intentions." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85303.

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Background: Influencer marketing is a rather new marketing strategy where companies use influencers to promote their products and services on their own social media platforms. Previous studies have shown that companies use influencer marketing for creating purchase intentions for the consumer, whereas other studies have indicated three different characteristics of an influencer, authenticity, attractiveness and trustworthiness, that are important to possess in order to be able to influence its followers, which is why this study wanted to do a combination of these types of studies. Purpose: The

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Falcão, Pedro António Resende. "O impacto da atractividade do cliente: proposta de um road map para o estatuto de cliente preferencial." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/16999.

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Mestrado em Gestão<br>Nos mercados business-to-business (B2B) actuais, os fornecedores “só podem ter tempo e recursos para formar e satisfazer as expectativas de um número limitado de parceiros”. Uma vez que a alocação de recursos por parte dos fornecedores é feita através de uma selecção dos seus clientes, as empresas e organizações vêm-se obrigadas a mover esforços para captar a atenção dos seus principais fornecedores. Neste sentido, as empresas compradoras deverão apresentar-se mais atractivas que os seus concorrentes de forma a conseguirem obter recursos e oportunidades de trabalhar

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Peuillot, Léo. "Droit des marques et collectivité territoriale : perspectives de protection et de valorisation." Thesis, Strasbourg, 2017. http://www.theses.fr/2017STRAA028.

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Cette étude tente de déterminer la place accordée à la collectivité territoriale au sein du droit des marques, tout en recherchant si cet outil répond réellement à ses besoins et s’il est opportun de le modifier. Outre l’analyse d’éventuelles évolutions du droit des marques, en vue d'améliorer la prise en compte des intérêts de la collectivité territoriale, l’objectif est également de proposer des méthodes et instruments à mettre en œuvre concrètement afin d’optimiser l’utilisation de ce droit. D’une part, sont étudiés les défis et enjeux auxquels elle est confrontée, ainsi que les utilités et

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Park, Jungyoon. "Les stratégies et projets urbains pour l’attractivité territoriale : rôle, place, et signification des nouveaux espaces de consommation urbaine." Thesis, Paris Est, 2008. http://www.theses.fr/2008PEST3026.

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L’objectif principal de notre travail consiste à interroger le rôle des espaces de consommation dans les stratégies pour l’attractivité des territoires. Comment la notion de consommation s’inscrit-elle dans la dynamique de développement territorial, en particulier, à travers la relation « image – marketing - attractivité »? Il s’agit de comprendre « le concept d’espace de consommation nouveau » tel qu’il est employé aujourd’hui par les territoires qui cherchent à renforcer leur attractivité. Pour mettre en évidence l’importance des espaces de consommation dans les politiques pour l’attractivit

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Chen, Ying-Hsiu, and 陳盈秀. "Design Marketing Attractiveness Evaluation on Souvenirs." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/j5c9kg.

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碩士<br>國立臺北科技大學<br>創新設計研究所<br>104<br>Tourist souvenir is not the only commodity that tourists can substantialize their travel memories, serving as gift can also produce marketing outcome, as a result, whether tourist souvenir possesses sufficient attractiveness is more important. However, the design of most of souvenirs can’t give play of its marketing function, which leads to the development of souvenir market can’t catch up the pace with the demand of tourism market. In order to effectively raise the marketing function of tourist souvenir , this study discusses customer demand and preference

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Garrido, Joana Beltrão. "Antecedentes e Consequentes do Employer Brand Attractiveness." Master's thesis, 2019. http://hdl.handle.net/10316/89807.

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Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia<br>O conceito de Employer Brand tem ganho cada vez mais importância à medida que o mercado se vai tornando mais competitivo e as pessoas se tornam um recurso insubstituível que pode trazer vantagem competitiva. Segundo Cable e Turban (2003), Employer Brand Attractiveness é o melhor indicador de sucesso de Employer Branding, pelo que o objetivo central da presente investigação é o de analisar o fenómeno Employer Brand Attractiveness, bem como perceber quais são os seus antecedentes e consequências. Para este efei

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LEE, HUI-LIN, and 李蕙琳. "The Marketing Attractiveness of Mandarin Tutoring in Training Courses." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3nmqej.

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碩士<br>德明財經科技大學<br>行銷管理系<br>105<br>Countries that use mandarin has increase its influential in economics and politics worldwide. Therefore, there has been a recent upsurge of learning Mandarin that causes mandarin teachers to the point of short supply. Thus, to provide a set a learning teacher training course is a vital issue for those who want to be a mandarin teacher. This study is based on the company who provide a professional comprehensive Mandarin teaching program and Mandarin teacher training program as the research case. The following questions were discussed by using the questionnair

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CHUANG, YU HAN, and 莊育函. "The Relationship of Community Marketing Location-Based Marketing, Product Attractiveness and Purchase Intention: Privacy as Moderators." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/x54zub.

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碩士<br>國立臺北科技大學<br>高階管理碩士雙聯學位學程<br>106<br>This study examines the research on community purchase, marketability, and product attraction to purchase intentions. Its purpose is to market through different media and open up channels to be closer to consumers. Taking advantage of the current habit of people not leaving and continuing to use the community every day, companies are also joining the community and thinking about how to use mobile phones to reach out to consumers and improve marketing effectiveness. And analysis of He Haos effective marketing channels allows companies to clearly demonstr

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Juliana, Fu Chang, and 傅怡郡. "The Attractiveness of the Social Networking Sites Marketing - An Example of Facebook Fan Page." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/37080521301446559139.

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碩士<br>輔仁大學<br>資訊管理學系<br>100<br>In this Web-based era, people communicate through social network sites (SNS), this made social network evolved into one of the important channels of communication. The enterprises see this opportunity & take advantage of the power of social networking sites to do the marketing for their business. As the social networking site marketing is the new topics in recent years, few studies explore the attractiveness & word-of-mouth (WOM) of the Facebook fan pages for the marketing benefit. Therefore, this study aims to understand the attractiveness of the Facebook fan pa

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Figueira, Joana Coelho. "Employer branding : improving employer attractiveness the case of winning scientific management." Master's thesis, 2019. http://hdl.handle.net/10400.14/29211.

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The competitive environments industries are currently living have given rise to a war for talented employees. Therefore, companies have been giving an increasing importance to investing resources and efforts in strategies that empower their employer brands in order to become more attractive as an employer. Employer branding is the process of creating a desirable employer image through brand marketing strategies, which will be promoted both internally and externally. The aim of this dissertation is to understand what are the areas of improvement in Winning Scientific Management employer brandi

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Nxumalo, Rutendo. "The influence of place and communicated identity on place image and attractiveness of the City of Johannesburg." Thesis, 2016. https://hdl.handle.net/10539/23769.

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A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management of Strategic Marketing, Johannesburg, 2016<br>Place branding is defined as the application of marketing techniques and activities, to differentiate and attract interest to promote the social and economic growth of cities, regions and countries. If marketers are to market their respective places effectively, they need to get a sense of the key characteristics that make up a place identity, with particu

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Pinho, Patrícia. "Employer attractiveness: um estudo geracional do cliente interno Português." Master's thesis, 2020. http://hdl.handle.net/10400.26/33786.

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Ao longo dos anos, o panorama do marketing tem sofrido evoluções, resultantes da descoberta de novas ramificações dentro do conceito central desta área. Assim, o marketing interno surge como um campo de fusão entre as áreas do marketing e dos recursos humanos, oferecendo uma alternativa ao pensamento comum de que o cliente apenas existe como algo externo às empresas. Antes de qualquer produto ou serviço chegar ao consumidor final, este passa por inúmeros colaboradores da organização que trabalham em conjunto para entregálo com a melhor qualidade e da melhor forma possível. Hoje em dia,

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Tu, Shih-Min, and 涂時敏. "Investigating the Influence of Corporate Social Responsibility, Corporate Image, Marketing Strategy, and Social Support on Organizational Attractiveness." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/pq4w9n.

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碩士<br>義守大學<br>管理碩博士班<br>107<br>With the changes of international economic environment, the Army is facing the problem of national defense transformation and organizational adjustment, it is necessary to use various channels to adapt to the changes of the times and concepts. This study is based on quantitative research, using questionnaires; the research objects are obligation soldiers who are qualified as reserve volunteer soldiers. The corporate social responsibility, corporate image, marketing strategy, and social support are used as independent variables, organizational attractiveness as de

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Hung, Hsiao-Ting, and 洪筱婷. "The Relationship between Experience Marketing and ImpulsivePurchase Intention for Cosmetic Products：Moderating Effect of Physical Attractiveness of Salesperson." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/shp39r.

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碩士<br>中國文化大學<br>國際企業管理學系<br>107<br>Appearance is becoming more significant as our life style evolves day by day. Since each person can bring a different experience to others base on appearance, the ones who contain the beauty can receive greater advantages and benefits throughout our community. Today, the culture of appearance brings up a storm wave that attacks on all rela-tive markets. Among them all, cosmetic market comes on the top by riding this mas-sive wave. The sales trend of all department stores indicates the outstanding of the cosmetic. As the favor of customers develop, the exper

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"Don't Go to the Grocery Store Hungry? The Effect of Hunger on Food Attractiveness and Consumption." Doctoral diss., 2012. http://hdl.handle.net/2286/R.I.14537.

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abstract: Although it is commonly assumed that consumers eat more and find food to be more attractive when hungry, surprisingly little research has looked at how robust this effect might be and what could moderate it. Building on theories of hunger and self-control, this research examines which types of foods (hedonic or utilitarian) are more attractive and likely to be consumed by hungry consumers. Across a series of six experiments I find that when hungry and under reduced cognitive capacity, consumers find hedonic foods more attractive and consume them in larger quantities. However, when hu

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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида та Liubov Oleksiivna Syhyda. "Вимірювання економічної та маркетингової привабливості території". Thesis, 2021. https://essuir.sumdu.edu.ua/handle/123456789/87065.

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У сучасних умовах виникає значна конкуренція між різними територіями (містами, регіонами, країнами) за людей, фінансову підтримку, туристів, ресурси тощо. Відповідно території повинні забезпечувати тісні взаємозв’язки між громадянами та іншими контрагентами (інвесторами, туристами тощо), знаходити способи бути більш цікавими для різних цільових аудиторій. Тому проблема визначення та вимірювання привабливості території як складової територіального маркетингу на різних рівнях є актуальною.<br>В современных условиях возникает значительная конкуренция между разными территориями (городами, регионам

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Chang, Wen-teng, and 張文騰. "The Study of the Sport Marketing Affects the Consumers' Perceived Attractiveness and Revisit Intention - Case Study for Bike Activity." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/37993455747294014742.

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碩士<br>中國科技大學<br>運籌管理研究所<br>99<br>Taiwan's bicycle industry has developed rapidly in recent years, the bicycle's activities began to be people and government agencies seriously, but they are not its marketing model to achieve the desired effect, therefore, this study, "Sports Marketing" in the cycling sport and tourist attraction and on the perception the association will re-visit to explore the visitors used in cycling for sport and tourism marketing of view; and to explore the use of government and industry to attract and sports marketing for the perception of the degree of influence will re-

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Du, Rand Gerrie Elizabeth. "The role of local food in destination marketing : a South African situational analysis." Thesis, 2006. http://hdl.handle.net/2263/29347.

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In the tourism industry local and regional food holds great potential as a contributor to sustainable competitiveness at a destination. However, from an analysis of the literature and promotional material of South African and key international destinations, there is an indication that the contribution of food to sustainable tourism and the marketing of destinations has received very little attention globally as well as in South Africa. A framework and guidelines for developing and implementing food tourism could enable destination marketers and entrepreneurs to optimise the tourism potential o

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Hsu, Yi-Ping, and 許怡苹. "Integrated Marketing Communications Affect Perceptual Fusion and Cross-Modal Bias Result in the Delivery Effects of Bed and Breakfast Attractiveness." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/46160102571731261206.

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碩士<br>國立屏東商業技術學院<br>行銷與流通管理系<br>96<br>Consumers can obtain consistent information from Integrated Marketing Communications and integrate those information. The Cross-Modal Bias may happen during Perceptual Fusion Process due to that messages are ignored or the intensity of information is either too weak or too strong. This study aims to discuss the effects of Perceptual Fusion and Cross-Modal Bias on Perceived Attractiveness when customers receive information from Integrated Marketing Communications. Linear Equation was utilized to carry out actual analysis and probe the effects of information

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Kuo, Hui-Wen, and 郭惠雯. "The Effect Match-up between Endorser''s Physical Attractiveness/Types and Sports Event - Application to marketing of sport." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/32698140339289044707.

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碩士<br>雲林科技大學<br>企業管理系碩士班<br>98<br>There are some previous research about endorser’s physical attractiveness, and found that highly attractiveness models usually cause better advertising effectiveness than normally ones. In addition, some literature reviews discuss the impact of match-up hypothesis on advertising effectiveness, and found that match endorser with products would have positive impact on advertising effectiveness. Study1 focus on match endorser''s physical attractiveness with sport type attractiveness of sport marketing on advertising effectiveness. And take celebrity cre

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Braga, Carolina Félix Machado Vieira. "How to increase reach efficiency and effectiveness of Meo's digital marketing campaigns: increase of campaign attractiveness and taking advantage of online trends." Master's thesis, 2016. http://hdl.handle.net/10362/17183.

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Field lab: Business project<br>This document is based on a master’s thesis work project conducted by Nova SBE students to help the leading Portuguese telecom provider MEO increase its digital campaign’s attractiveness and to take better advantage of the new online trends. Recommendations are given based on primary research in the form of a focus group and a survey questionnaire launched online. Subjects such as digital marketing channels, high-impact digital advertisement formats, campaign content and the emergence of new online trends are developed in order to achieve interesting findings reg

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Chang, Yu-Lun, and 張祐綸. "Using Experiential Marketing Design Creative Life Industries ' Attractiveness Factors :A Case on "The One Nan Yuan - Land Of Retreat and Wellness"." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/05863268144897136879.

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碩士<br>國立聯合大學<br>經濟與社會研究所<br>98<br>Since Pine & Gilmore（1998）indicated “Welcome to the emerging experience economy” , from now “Experience” will have taken seriously gradually for the enterprise. Compare to “Experience Economy” and the traditional economy （Agricultural Economy, Industry Economy）are difference, lies in the experience economy pursue perception and the situation mold, the creation is worth activity of the consumer recollection, and pays great attention the consumer and the commodity interaction. In recent years, the gradual rise of the creative life industries, its emphasis on

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YANG, YONG-JIE, and 楊詠傑. "A Study of the Relationship among Buying Motivation, Attractiveness, Channel Properties, Purchase Situationand Overall Marketing Performance of Souvenirs- A Case of Kaohsiung City." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/46593661753760712562.

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碩士<br>國立高雄應用科技大學<br>觀光與餐旅管理系<br>98<br>The purpose of this study is to explore the relationship among buying motivation, attractiveness, purchase situation, the perception and differences between city image and purchase intention using the case of souvenirs of Kaohsiung city. The subjects of the study were those who purchased souvenirs in 21 stores of the Kaohsiung city in 2008 and 2009 by convenient sampling. The questionnaire included socio-economic background of tourists, souvenir buying motivation, attractiveness, channel properties, impulse buying situation, city image, and purchase intent

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