Academic literature on the topic 'Marketing Australia'

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Journal articles on the topic "Marketing Australia"

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Carroll, Tom E., and Laurie Van Veen. "Public Health Social Marketing: The Immunise Australia Program." Social Marketing Quarterly 8, no. 1 (2002): 55–61. http://dx.doi.org/10.1080/15245000212542.

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The case study presented here represents the application of social marketing theory and practice to increase the levels of full age-appropriate childhood immunization as part of the Immunise Australia Program. In 1995, an Australian Bureau of Statistics survey found that only 33% of Australian children up to 6 years of age were fully immunized according to the schedule being recommended at the time, and 52% were assessed as being fully immunized according to the previous schedule (ABS, 1996). In response to this situation, the Australian Government formulated the Immunise Australia Program. Th
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Dwyer, Larry, Tien Pham, Peter Forsyth, and Ray Spurr. "Destination Marketing of Australia." Journal of Travel Research 53, no. 3 (2013): 281–95. http://dx.doi.org/10.1177/0047287513497836.

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Khamis, Susie. "The ironic marketing of heritage and nostalgia: the branding of Bushells tea, 1983-c.1990." Journal of Historical Research in Marketing 8, no. 3 (2016): 358–74. http://dx.doi.org/10.1108/jhrm-06-2014-0015.

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Purpose This study aims to examine and contextualize the growing salience of nostalgic motifs in the promotion of Bushells Tea from the early 1980s to the early 1990s. It aims to analyze the ironic foregrounding of a rural aesthetic as a strategic evasion of growing concerns in popular media about the globalization of the Australian economy and the concomitant “takeover” of iconic Australian brands, including Bushells, by multinational corporations. Design/methodology/approach This article draws on three main materials: a collection of Bushells advertisements (from newspapers, magazines and te
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Savage, T. M. "CRUDE OIL MARKETING DEREGULATION." APPEA Journal 28, no. 1 (1988): 366. http://dx.doi.org/10.1071/aj87031.

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The Australian Government's decision to deregulate indigenous crude oil marketing from 1 January 1988 brings to an end the period of the Government's involvement in this area of the petroleum industry. The determination of price, the development and monitoring of administrative procedures to ensure equitable allocation of indigenous crude, and the resolution of differing views between producers, refiners and marketers were all areas where Government was actively involved. While the extent of future involvement is uncertain, the policy changes put a different dimension on exploration and produc
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Graham, Peter. "Public Sector Marketing in Australia:." Journal of Nonprofit & Public Sector Marketing 3, no. 3-4 (1995): 85–109. http://dx.doi.org/10.1300/j054v03n03_07.

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Crouch, Geoffrey I., Lance Schultz, and Peter Valerio. "Marketing international tourism to Australia." Tourism Management 13, no. 2 (1992): 196–208. http://dx.doi.org/10.1016/0261-5177(92)90061-b.

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Hassam, Andrew. "Indian movies, brand Australia and the marketing of Australian cosmopolitanism." Australasian Journal of Popular Culture 2, no. 3 (2013): 335–49. http://dx.doi.org/10.1386/ajpc.2.3.335_1.

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Altschwager, Teagan, Jodie Conduit, Tatiana Bouzdine-Chameeva, and Steve Goodman. "Branded marketing events: engaging Australian and French wine consumers." Journal of Service Theory and Practice 27, no. 2 (2017): 336–57. http://dx.doi.org/10.1108/jstp-04-2015-0108.

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Purpose The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement. Design/methodology/approach Surveys were distributed to attendees of ten events by six wine brands in South Australia, and six events in five sub-regions of Bordeaux. Findings Findings suggest that BMEs influence customers
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Goh, Edmund, Sandy Nguyen, and Rob Law. "Marketing private hotel management schools in Australia." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (2017): 880–89. http://dx.doi.org/10.1108/apjml-09-2016-0183.

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Purpose The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their decision in choosing a PHMS over a traditional public university. Design/methodology/approach Employing the theory of planned behaviour as a theoretical framework, the qualitative interview data identified ten key attitudes, four reference groups and four perceived difficulties as potential motivators of students deciding to enrol in PHMS. Findings This paper identified reputation of school and industry placement opportu
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Saha, Nipa. "Advertising food to Australian children: has self-regulation worked?" Journal of Historical Research in Marketing 12, no. 4 (2020): 525–50. http://dx.doi.org/10.1108/jhrm-07-2019-0023.

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Purpose This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various regulatory policies that limit children’s exposure to food and beverage marketing on practices across television (TV), branded websites and Facebook pages. Design/methodology/approach This paper reviews studies performed by the food industry and public health researchers and reviews of the evidence by government and no
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Dissertations / Theses on the topic "Marketing Australia"

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Farrelly, Francis John. "A predictive model of sport sponsorship renewal in Australia." Title page, abstract and table of contents only, 2002. http://web4.library.adelaide.edu.au/theses/09PH/09phf245.pdf.

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Bibliography: leaves 231-291. This thesis investigates key drivers of sponsorship renewal. The market orientation of sponsors, and their perception of their sponsored entity's (property's) market orientation, are analysed as antecedents of the trust invested by sponsors in the relationship, the level of commitment they exhibit and both the economic and non-economic satisfaction they derive from it. Sponsor economic and non-economic satisfaction and their commitment to the relationship are considered to be the ultimate drivers of the decision to renew. The argument is presented that sponsorship
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Kelly, Amanda. "The role and implementation of internal marketing in Australia /." Title page, contents and introduction only, 1996. http://web4.library.adelaide.edu.au/theses/09C/09ck29.pdf.

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Miyauchi, Yukiko. "Exporting Australian primary produce to Japan : the example of fresh mangoes." Thesis, Queensland University of Technology, 1995. https://eprints.qut.edu.au/36272/1/36156_Loemker_2002.pdf.

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Prior to 1994 Japan limited its import of Australian mangoes through quarantine restrictions. However, because of the recent lifting of these restrictions, new opportunities for the export of Australian mangoes to Japan have emerged. Thus it is important for prospective mango exporters to have access to research in this area. To date, little research has been done on the opportunities for the export of mangoes to Japan. Such research would include looking at distribution channels in Japan for imported new fruit because these distribution channels have been regarded as the major obstacles t
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Gjini, Marinela <1994&gt. "Perth and the University of Western Australia: Interconnected digital marketing traits." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13608.

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The last great revolutions in globalization, technology, and sustainability have shaped the role of modern marketing in order to move into the digital age. Specifically, the main function of digital marketing is that of creating a digital mindset in operating today’s businesses. This is happening because the previous mindset related to old marketing theories is rapidly becoming obsolete. Let’s think, for example, of expensive campaigns build on TV commercials. They can still, in some way, have a role in triggering the customer’s purchasing cycle. However, the commercial alone is not enough, in
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Welsh, Penelope J. "A consumption value approach to the factors that influence parental choice of secondary school: An exploratory study." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 1999. https://ro.ecu.edu.au/theses/1244.

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The purpose of the present study was to identify the factors that influenced parents' choice of a secondary school for their children and, in particular, to determine, choice process. Understanding how parents choose secondary schools and what parents value should help established and new private schools develop more effective marketing strategies, including their choices of target markets and location, as well as their educational emphasis, fee structure and disciplinary policies. While a schools marketing efforts must include information about the school facilities and the implied social ben
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Parker, Lukas Jay, and lukasparker@gmail com. "Trust and the Australian retail banking industry : the impact of deinstitutionalisation of Australian retail banking services on consumer trust." Swinburne University of Technology, 2005. http://adt.lib.swin.edu.au./public/adt-VSWT20051117.105403.

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Consumer trust research has principally developed from established psychological-based research. This conception of consumer trust largely draws from research pertaining to interpersonal trust. This study combined existing theories from both sociological and psychological research in developing a consumer trust model specifically for banks. Partly because of their historical position in society and also because of their government-protected position, banks, bank branches and bank managers have traditionally held a respected, and trusted position in Australian communities. Because of this repu
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Scaife, Wendy A. "How can Australian marketing managers improve the value derived from corporate sponsorship of community causes?" Thesis, Queensland University of Technology, 1994. https://eprints.qut.edu.au/36397/1/36397_Scaife_1994.pdf.

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This thesis explores corporate sponsorship with a special emphasis on sponsorship of community causes. It reports a series of convergent interviews with marketing managers and nonprofit organisation officers conducted to establish the key issues in corporate sponsorship of community causes. The literature review in chapter 2 summarises the factors influencing successful sponsorship practice and uncovers 21 research questions looking at sponsorship practice in Australia. Chapter 3 describes the convergent interviewing methodology used and the nature of the respondents. Key outcomes of these i
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Turner, Julia P. "University preference : A conjoint analysis." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 1999. https://ro.ecu.edu.au/theses/1245.

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The business of tertiary education has become more and more competitive in recent years due to reductions in government funding and higher study fees. As the nature of the environment grows more competitive the role of marketing, previously non-existent in most universities, has grown significantly. One of the key pieces of information that would assist the marketing effort of any university is an understanding of what determines university preference. This study examines university preference in Western Australia. A form of conjoint analysis, known as Adaptive Conjoint Analysis (ACA), was use
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McDonald, Michelle. "Selling Utopia marketing the art of the women of Utopia /." Master's thesis, Australia : Macquarie University, 1999. http://hdl.handle.net/1959.14/15101.

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Thesis (MA)--Macquarie University, Institute of Early Childhood.<br>Includes bibliographical references.<br>Introduction -- Literature review -- A brief history of Utopia's art production; its place in the indigenous art movement -- The role of the wholesaler -- The retail sector -- Report on survey of the buyers of indigenous art -- Emily Kame Kngwarreye -- Authenticity -- Conclusion.<br>Summary: The thesis focuses on marketing art from the Aboriginal community, Utopia, where the majority of artists, and the best known artists, are women. It documents methods by which the art moves from the c
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Amrollahi, Biyouki Zahra. "Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing Behavioural Perspective." Thesis, Curtin University, 2021. http://hdl.handle.net/20.500.11937/86858.

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The study explores the factors which impact on the adoption of rooftop solar photovoltaics by Western Australian households. A survey of 110 households was conducted in 2019 and analyzed statistically by using Qualtrics. The results show that environmental and financial considerations are the most significant factors influencing adoption. These findings can inform any marketing strategies aimed at increasing the adoption rate of rooftop solar in Western Australia and transitioning towards renewable energy.
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Books on the topic "Marketing Australia"

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Weaver, Lynne H. De. Marketing for e-business in Australia. Pearson Education, 2001.

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Canada. Dept. of External Affairs. Canada's export market report on Australia. External Affairs Canada], 1985.

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Niloufer, Selvadurai, ed. Marketing law. Federation Press, 2008.

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B, McNaughton Rod, ed. Developments in Australasian marketing. JAI Press, $c c2000, 2000.

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Bromby, Robin. Writing for profit in Australia and New Zealand. 5th ed. Simon & Schuster Australia, 1992.

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Dunne, Anthony J. Marketing agricultural products: An Australian perspective. Oxford University Press, 1999.

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Wilson, William W. The grain marketing system and wheat quality in Australia. North Dakota Agricultural Experiment Station, North Dakota State University, 1989.

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Welch, Lee. The other 51 weeks: A marketing handbook for librarians. Centre for Information Studies, Charles Sturt University-Riverina, 1999.

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United States. International Trade Administration. Office of Textiles and Apparel. The Australia textile and apparel market. U.S. Department of Commerce, International Trade Administration, Office of Textiles and Apparel, 1993.

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John, Connell. Rural revival?: Place marketing, tree change and regional migration in Australia. Ashgate, 2011.

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Book chapters on the topic "Marketing Australia"

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Duffy, Sarah, and Roger A. Layton. "Whale sharks, Ningaloo Reef, Western Australia." In Social Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315648590-30.

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Crawford, Robert. "Advertising and marketing." In The Media and Communications in Australia, 5th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003280644-18.

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Brennan, Ross, Paul Baines, Paul Garneau, and Lynn Vos. "Marketing Australia to the World." In Contemporary Strategic Marketing. Macmillan Education UK, 2008. http://dx.doi.org/10.1007/978-0-230-37404-1_25.

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English, John. "Traditional Marketing." In How to Organise and Operate a Small Business in Australia, 12th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781032676616-13.

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English, John. "Marketing Strategy." In How to Organise and Operate a Small Business in Australia, 12th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781032676616-12.

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English, John. "Digital Marketing." In How to Organise and Operate a Small Business in Australia, 12th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781032676616-14.

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Kaur, Ranjit. "BreastScreen Australia." In The Palgrave Encyclopedia of Social Marketing. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-030-14449-4_174-1.

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Connell, John, Phil McManus, and Xuesong Ding. "Selling Australia: Media and Marketing." In Chinese Tourism in Australia. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-2477-2_3.

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Jones, Sandra C., and Lyn Phillipson. "Centre for Health Initiatives, Wollongong, Australia." In The Palgrave Encyclopedia of Social Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-14449-4_52-1.

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Reisinger, Yvette, and Lindsay Turner. "Cultural Marketing for Asian Tourism into Australia." In Proceedings of the 1998 Multicultural Marketing Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_109.

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Conference papers on the topic "Marketing Australia"

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Tatnall, Arthur, Chris Groom, and Stephen Burgess. "Electronic Commerce Specialisations in MBAs: An Australian University Case Study." In 2002 Informing Science + IT Education Conference. Informing Science Institute, 2002. http://dx.doi.org/10.28945/2578.

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This paper looks at the development of Electronic Commerce specialisations in an MBA program, and particularly at a recent specialisation developed at Victoria University, Australia for its local and overseas MBA students. These MBA specialisations are very popular in Australia, and half of the MBA programs with specialisations have one in an e-Commerce related field. An examination of some of these specialisations highlighted in the literature, or in Australian universities, shows that the two most popular topics in them are e-Marketing, the management of e-Commerce in business and e-Commerce
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Jessica, Diandra, Fazlul K. Rabbanee, and M. Quaddus. "HABITUAL PURCHASE OF GREEN PRODUCTS AND QUALITY OF LIFE – EVIDENCE FROM AUSTRALIA." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.06.04.

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D. Weerakkody, Niranjala. "More Dominant in their Inactivity: Consumer Response and the Adoption of Digital TV in Australia." In 2003 Informing Science + IT Education Conference. Informing Science Institute, 2003. http://dx.doi.org/10.28945/2686.

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After much hesitation, discussion, and power brokering, Australia adopted digital TV for its Free-to air broadcasting on January 1, 2001. However, by December 2002, only a few thousand homes had adopted the technology. This paper examines the implementation and regulation of digital TV in Australia from the point of view of the ‘established base’ the new technology will replace, theories on diffusion and innovation of new technologies, and the Justification Model, which sees technology choice as social gambling. It then evaluates the various protectionist regulations and limitations imposed on
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Hidayana, Irma. "11 Countermarketing commercial formula: a potential effective strategy to address aggressive marketing of formula that leads to breastfeeding cessation and adverse health effects." In Preventing Overdiagnosis Abstracts, December 2019, Sydney, Australia. BMJ Publishing Group Ltd, 2019. http://dx.doi.org/10.1136/bmjebm-2019-pod.117.

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Paranawithana, Dona Lankika Shamalee, Ergun Gide, Robert Wu, and Ghulam Chaudhry. "A comprehensive review on the influence of social media marketing in harnessing international students to Australia." In 2020 IEEE Asia-Pacific Conference on Computer Science and Data Engineering (CSDE). IEEE, 2020. http://dx.doi.org/10.1109/csde50874.2020.9411536.

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JACKSON, Simon, and Gianni RENDA. "Travelling by bicycle in Australia, from nationalism to multi-culturalism…: Brand names, marketing and national identity." In 10th International Conference on Design History and Design Studies. Editora Edgard Blücher, 2016. http://dx.doi.org/10.5151/despro-icdhs2016-01_005.

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Ling, Peter. "ASSESSING CONSUMER BEHAVIOUR STUDENTS IN AUSTRALIAN UNIVERSITIES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.08.02.

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Sutton-Brady, Catherine, Patty Kamvounias, and Tom Taylor. "SUPPLIER-RETAILER POWER ASYMMETRY; AN AUSTRALIAN PERSPECTIVE." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.07.05.03.

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Nayeem, Tahmid, and Riza Casidy. "AUSTRALIAN CONSUMER DECISION-MAKING STYLES FOR PURCHASING EVERYDAY PRODUCTS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.01.01.

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Hsiang-Ling Chen, Angela, Yun-Chia Liang, and Sebastian Gunawan. "Key Findings and Analyses in Developing a Data-Driven Marketing Strategy." In 3rd Australian Conference on Industrial Engineering and Operations Management. IEOM Society International, 2024. https://doi.org/10.46254/au03.20240034.

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Reports on the topic "Marketing Australia"

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Eckerson, Wayne. Bankers Trust Australia Extends its Marketing Reach. Patricia Seybold Group, 1998. http://dx.doi.org/10.1571/cs3-980.

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Stoker, Carol, and Stephen Mehay. Recuiting, Advertising and Marketing Strategies in All-Volunteer Force Nations: Case Studies of Canada, Australia, the United Kingdom, and the United States. Defense Technical Information Center, 2011. http://dx.doi.org/10.21236/ada557589.

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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia.
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Under the radar: Harmful industries’ digital marketing to Australian children. VicHealth, 2020. http://dx.doi.org/10.37309/2020.ci910.

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