Log in

Relevant bibliographies by topics / Marketing automation trends / Journal articles

To see the other types of publications on this topic, follow the link: Marketing automation trends.

Journal articles on the topic 'Marketing automation trends'

Author: Grafiati

Published: 10 September 2021

Last updated: 30 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Marketing automation trends.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Ashish Babubhai Sakariya. "Future Trends in Marketing Automation for Rubber Manufacturers." Kuwait Journal of Machine Learning 2, no. 1 (2024): 12–19. https://doi.org/10.52783/kjml.274.

Full text

Abstract:

The technologies have been brought to an advanced stage propelled by advanced marketing automations that have changed the rubber manufacturing industry at a revolutionary stage. On the other side of upwardly mobile ecosystem lies these growing trends that leverage artificial intelligence, machine learning and predictive analytics to likely revolutionize the very traditional marketing process. Global market dynamics and challenges, industry specific technological innovations and user insights of Rubber manufacturers are analyzed in this study which helps Rubber manufacturers improving the custo

APA, Harvard, Vancouver, ISO, and other styles

2

Rudianto, Rudianto, Misrofingah Misrofingah, Diansanto Prayoga, Juliana Juliana, Saipul Al Sukri, and Kok Shiong Pong. "Understanding Management Marketing in Digitalization and Automation Times." Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi 17, no. 2 (2022): 110–21. http://dx.doi.org/10.24269/ekuilibrium.v17i2.2022.pp110-121.

Full text

Abstract:

This study discusses some of the latest trends in business marketing governance in the era of Automation by emphasizing what is happening in business today compared to the past. This study is based on published data in the literature and internet-based data from various research articles, newspaper reports, and various website sites that actively discuss marketing trend issues in digital technology days. We understand that the business now and in the past still have the same goal, but what makes the difference is the marketing work system that used to be conventional but has now switched to di

APA, Harvard, Vancouver, ISO, and other styles

3

P, Dr Periasamy, and Dr Dinesh N. "Data Driven Marketing Strategic Trends in 2022." International Journal of Science, Engineering and Management 9, no. 6 (2022): 24–27. http://dx.doi.org/10.36647/ijsem/09.06.a005.

Full text

Abstract:

This paper is an attempt to find out the significant data driven marketing strategic trends. The author has developed a model which will help the readers to under the data driven marketing strategies in the recents trends in the world very easily. This model is called EPCMASQ , a model of the author, That is Ethical Information, Personalized Marketing Automation, Better Customer Experience, Multi-channel Experience, Artificial Intelligence, Search Engine Optimization and Qualitative Data. With which the concept of data driven marketing strategies explained well.

APA, Harvard, Vancouver, ISO, and other styles

4

Jarosławska-Sobór, Sylwia, Mateusz Dulewski, and Filip Wasilewski. "Automation Marketing in Research Unit — Real Value or Effectiveness Fantasy." Marketing of Scientific and Research Organizations 34, no. 4 (2019): 21–42. http://dx.doi.org/10.2478/minib-2019-0050.

Full text

Abstract:

Summary The aim of the article is to present the issue of Marketing Automation (MA, automation of marketing) and the possibilities of its use in the operational activity of research and scientific entities. MA is a modern, advanced technological solution aimed at improving marketing processes and wider use of data on the market and customers. In recent years it has been one of the most important trends in modern marketing, at the same time posing a real challenge for organizations operating in the field of science and research. The article discusses the experience of the Central Mining Institu

APA, Harvard, Vancouver, ISO, and other styles

5

CHUKURNA, Оlena, Tetіana TARDASKINA, Yelena GORDEYEVA, and Serhii BAZYKA. "RESEARCH OF MODERN DIGITAL MARKETING TRENDS." Development Service Industry Management, no. 3 (August 29, 2024): 64–73. http://dx.doi.org/10.31891/dsim-2024-7(10).

Full text

Abstract:

Today's digital marketing is undergoing significant changes due to digital transformation. The article explores the key trends shaping the modern digital marketing paradigm, including process automation, content personalization, the use of big data, as well as the latest digital technologies such as VR and AR, artificial intelligence. The article pays special attention to the challenges and opportunities that companies face in the process of adapting to the digital environment. The article analyzes modern digital marketing tools. Today's digital marketing tools are essential for any business b

APA, Harvard, Vancouver, ISO, and other styles

6

Rimpy, Chhabra, Manchanda Muskan, and Manchanda Kashish. "Digital Transformation in Marketing: Strategies, Challenges, and Future Trends." International Journal of Engineering and Management Research 15, no. 2 (2025): 213–18. https://doi.org/10.5281/zenodo.15515996.

Full text

Abstract:

Digital transformation has revolutionized marketing, redefining how businesses engage with consumers. The shift from traditional marketing to digital strategies has been driven by technological advancements, data analytics, artificial intelligence, and automation. This paper explores the impact of digital transformation on marketing, examining key trends, challenges, and future directions. Through a review of literature and empirical data, the study highlights the role of digital tools, social media, and personalized marketing in enhancing customer experience and business growth.

APA, Harvard, Vancouver, ISO, and other styles

7

Huang, Junting. "Artificial Intelligence in Internet Marketing and Its Future Trends." Advances in Economics, Management and Political Sciences 110, no. 1 (2024): 139–46. http://dx.doi.org/10.54254/2754-1169/110/2024ed0132.

Full text

Abstract:

In the digital era of the 21st century, Artificial Intelligence (AI) has become a core technology that drives innovation and efficiency in Internet marketing. This paper explores in detail the applications of AI in Internet marketing, including personalized marketing, customer service automation, market analysis, and marketing channel optimization. These applications not only improve the market competitiveness and customer satisfaction of enterprises but also promote the personalization and efficiency of marketing strategies. However, the widespread application of AI technology is also accompa

APA, Harvard, Vancouver, ISO, and other styles

8

Wagobera Edgar Kedi, Chibundom Ejimuda, Courage Idemudia, and Tochukwu Ignatius Ijomah. "AI Chatbot integration in SME marketing platforms: Improving customer interaction and service efficiency." International Journal of Management & Entrepreneurship Research 6, no. 7 (2024): 2332–41. http://dx.doi.org/10.51594/ijmer.v6i7.1327.

Full text

Abstract:

This review paper examines the integration of AI chatbots in small and medium-sized enterprise (SME) marketing platforms, focusing on their impact on customer interaction, service efficiency, and future implications. AI chatbots, powered by advancements in natural language processing and machine learning, have revolutionized customer service by automating routine tasks, providing 24/7 availability, and personalizing interactions based on user data. The paper explores historical developments, current trends, and applications of chatbots in SMEs, highlighting benefits such as cost efficiency and

APA, Harvard, Vancouver, ISO, and other styles

9

Potwora, Maciej, Olha Vdovichena, Dmytrii Semchuk, Liubov Lipych, and Volodymyr Saienko. "The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting." Journal of Management World 2024, no. 2 (2024): 41–49. http://dx.doi.org/10.53935/jomw.v2024i2.275.

Full text

Abstract:

The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of digital transformation, especially in automation, personalization, and forecasting. This research investigates the evolutionary role of AI in transitioning from traditional marketing frameworks to data-driven methodologies, thereby enhancing marketing efficiency and customer engagement. The increasing reliance on AI for strategic decision-making in marketing underscores the significance of this study. Employing a systematic literature review and thematic analysis, this research synthesizes data fro

APA, Harvard, Vancouver, ISO, and other styles

10

Krasnov, Alex, Valentin Nikonorov, and Marina Yanenko. "Digital platforms based marketing innovations: new development trends." SHS Web of Conferences 44 (2018): 00049. http://dx.doi.org/10.1051/shsconf/20184400049.

Full text

Abstract:

Marketing innovations in the digital economy are considered as the most important factor for the further digital economy growth. The main trends for development of the information and communication technologies market are studied. The basic types of innovations are analyzed. An algorithm for generation of competitive innovative marketing strategies is proposed. A business strategy that takes into account the digital technologies development is supplemented by a number of innovative components. The main lines for generation of a digital platform for marketing activities transformation with subs

APA, Harvard, Vancouver, ISO, and other styles

11

Simrankaur, Rajpal, and Nitve Dnyandev Laxman Dr. "Digital Marketing: The Evolution, Trends, and Challenges." International Journal of Advance and Applied Research S6, no. 22 (2025): 855–60. https://doi.org/10.5281/zenodo.15533566.

Full text

Abstract:

<em>Digital marketing has revolutionized the way businesses interact with consumers, offering dynamic opportunities to build brand awareness, increase sales conversions, and strengthen  external connections. The rise of the internet and digital technologies has opened global markets, allowing companies to tailor campaigns based on individual user preferences and access real-time performance metrics. By leveraging platforms like search engines, social media, email, and paid ads, organizations can engage audiences more efficiently and personally than ever before. This research paper explore

APA, Harvard, Vancouver, ISO, and other styles

12

Hafner, Nils. "Integration von Marketing Automation und Service Cloud im KMU-Sektor: Ein strategischer Ansatz für Schweizer B2B-Unternehmen." topsoft Fachmagazin 14, no. 1 (2024): 4–6. https://doi.org/10.5281/zenodo.15296385.

Full text

Abstract:

In einer digital transformierten Geschäftswelt, in der personalisierte Kundenansprache und effiziente Marketingprozesse essentiell für den Unternehmenserfolg sind, stellen Marketing Automation (MA) und die Nutzung einer Service Cloud Schlüsseltechnologien dar. Dieser Artikel erörtert, wie die Integration dieser Technologien in kleinen und mittleren Unternehmen (KMU) in der Schweiz zu einer ganzheitlichen Customer Experience (CEX) beitragen kann. In der heutigen kompetitiven B2B-Landschaft ist es entscheidend, Marketing und Kundenservice nahtlos zu integrieren, um eine konsistente und individue

APA, Harvard, Vancouver, ISO, and other styles

13

Dr., Deepika Abhijeet Kininge. "The Role of Digital Technologies in Transforming Marketing Strategies: Trends, Tools, and Consumer Engagement." International Journal of Advance and Applied Research S6, no. 22 (2025): 1267–72. https://doi.org/10.5281/zenodo.15543200.

Full text

Abstract:

<em>Digital technologies have revolutionized marketing by enabling businesses to craft more personalized, data-driven, and automated strategies. This paper explores the evolving digital marketing landscape by highlighting emerging trends, tools, and their impact on consumer engagement. It investigates how technologies like Artificial Intelligence (AI), Big Data, automation, and social media analytics are transforming traditional marketing methods. The paper also emphasizes the role of these technologies in reshaping customer behavior and decision-making processes. The study offers critical ins

APA, Harvard, Vancouver, ISO, and other styles

14

Grossberg, Kenneth Alan. "The new marketing solutions that will drive strategy implementation." Strategy & Leadership 44, no. 3 (2016): 20–26. http://dx.doi.org/10.1108/sl-04-2016-0018.

Full text

Abstract:

Purpose Delineate the strategic implications for three new marketing trends based on digital technology. Design/methodology/approach The author looks at how strategy is being affected by: Marketing automation, where artificial intelligence is used to help win a customer and optimize the search for such potential prospects. Social media, which blends the personal and the businesslike and provides opportunities for engagement with the client on an almost real-time, personalized basis. The manipulation of huge quantities of “Big Data” to increase the efficiency and effectiveness of marketing auto

APA, Harvard, Vancouver, ISO, and other styles

15

Karpova, Svetlana V., and Olga E. Ustinova. "Technological and marketing trends in the mining industry." Mining Industry Journal (Gornay Promishlennost), no. 3/2025 (July 7, 2025): 170–79. https://doi.org/10.30686/1609-9192-2025-3-170-179.

Full text

Abstract:

The modern mining industry is undergoing a fundamental transformation under the influence of digitalization and technological innovations. The research aims to identify and systematize key technological and marketing trends in the coal industry, with a particular focus on digital technologies, automation, and environmental sustainability. The research methodology is based on a comprehensive analysis of data from the industry leaders, statistical indicators and market trends using a multilevel approach to assessing the effectiveness of innovation. The results demonstrate a 37% increase in inves

APA, Harvard, Vancouver, ISO, and other styles

16

Chen, Mercy. "Role of Artificial Intelligence in Marketing Automation in China." International Journal of Strategic Marketing Practice 6, no. 2 (2024): 25–35. http://dx.doi.org/10.47604/ijsmp.2745.

Full text

Abstract:

Purpose: The aim of the study was to examine the Role of Artificial Intelligence in Marketing Automation in China Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that the role of artificial intelligence (AI) in marketi

APA, Harvard, Vancouver, ISO, and other styles

17

Perret, Jens K., and Maya Heitkamp. "On the Potentials of Artificial Intelligence in Marketing – The Case of Robotic Process Automation." International Journal of Applied Research in Management and Economics 4, no. 4 (2021): 35–55. http://dx.doi.org/10.33422/ijarme.v4i4.768.

Full text

Abstract:

The various applications of AI have not yet led to widespread acceptance in marketing. Nevertheless, AI has enormous potential to fundamentally change the field of marketing with its applications, making the topic highly relevant for companies. By analyzing current applications, potential use cases in the near future, implementation opportunities and optimization areas, the study can present a comprehensive understanding of the long-term impact of AI in marketing and on marketing as a discipline. In particular, it looks at potential applications and challenges for companies that provide insigh

APA, Harvard, Vancouver, ISO, and other styles

18

Shraddha Dingre, Vishal Girbane, Sujit Garudkar, Priyanka Todakari, Dhanashri Borawake, and Meera Deshmukh. "Integrating artificial intelligence in pharmaceutical marketing: Enhancing engagement and efficiency." World Journal of Advanced Engineering Technology and Sciences 15, no. 3 (2025): 526–39. https://doi.org/10.30574/wjaets.2025.15.3.0948.

Full text

Abstract:

The integration of Artificial Intelligence (AI) is transforming pharmaceutical marketing by enhancing how companies engage with healthcare professionals and patients. Traditional methods such as in-person sales, printed materials, and conferences are being replaced by data-driven, digital strategies. AI technologies like machine learning, natural language processing, predictive analytics, and robotic process automation are enabling targeted, efficient, and personalized marketing campaigns. This project explores AI applications in tools such as chatbots, virtual medical representatives, and AI-

APA, Harvard, Vancouver, ISO, and other styles

19

Seema, Eknath Landge. "A study on AI (Artificial Intelligence) in Email Marketing." International Journal of Advance and Applied Research S6, no. 16 (2025): 315–18. https://doi.org/10.5281/zenodo.15146617.

Full text

Abstract:

<em>This research paper explores the impact of Artificial Intelligence (AI) on email marketing, examining its advantages and the future potential it holds. AI has revolutionized email marketing by enhancing personalization, improving targeting, and optimizing campaigns in real-time. The study highlights how AI helps businesses automate tasks, understand customer behavior, and make smarter decisions, resulting in improved engagement, customer satisfaction, and sales. The paper also delves into the future of AI in email marketing, including upcoming trends like voice-controlled emails, predictiv

APA, Harvard, Vancouver, ISO, and other styles

20

Kumaravadivelan, J. "The New Era Of Different Types Of Digital Marketing For Economy Growth In India." International Review of Business and Economics 4, no. 2 (2020): 23–27. http://dx.doi.org/10.56902/irbe.2020.4.2.16.

Full text

Abstract:

In India digital marketing team is connect with umbrella team for marketing of the product or service utilizing digital technology, primarily on the net, show advertising, and the other digital medium, however additionally as well as mobile phones. Digital marketing activities square measure search engine optimisation, computer programme marketing, content marketing, and content automation, campaign marketing, and social media marketing, social media optimisation, e-commerce marketing, show advertising, and the other of digital media, e-mail marketing , optical disks and games ,callback and on

APA, Harvard, Vancouver, ISO, and other styles

21

KONOPLIANNYKOVA, Marianna. "The effectiveness of marketing innovations in the fashion industry." Scientia fructuosa 161, no. 3 (2025): 113–25. https://doi.org/10.31617/1.2025(161)08.

Full text

Abstract:

The modern marketing research in the fashion industry is influenced by artificial intelligence, which helps in the study of the trends in the consumer aspects, prediction of the buying behavior and personalization of marketing strategies. Also, intelligent algorithms not only perform the automation of processing the large datasets but also are used for identifying the patterns in consumer preferences that are hidden and that cannot be detected by the traditional methods. By using AI with machine learning, market trend forecasting has become far more accurate and is particularly important in

APA, Harvard, Vancouver, ISO, and other styles

22

Kyosovska, Kalina. "Artificial Intelligence and Marketing. Ethical Dilemmas in the Bulgarian Professional Environment." Postmodernism Problems 14, no. 3 (2024): 374–97. https://doi.org/10.46324/pmp2403374.

Full text

Abstract:

Artificial intelligence (AI) is revolutionizing marketing by analyzing large volumes of data, deriving trends and patterns in consumer behavior and the business environment, automating routine tasks, etc. The entry of AI into marketing seriously raises the question of its ethical and responsible application. Examination of global studies and scholarly texts has shown that the dilemmas relate to four main themes – ensuring transparency, respecting confidentiality, avoiding bias and manipulation, maintaining a balance between automation and human participation. Based on the familiarity with a

APA, Harvard, Vancouver, ISO, and other styles

23

VLADYCHYN, Uliana, Sofiia LOBOZYNSKA, Iryna SKOMOROVYCH, and Olesia IRSHAK. "Modern development trends of marketing technologies in Ukraine." Economics. Finances. Law 7/2024, no. - (2024): 84–87. http://dx.doi.org/10.37634/efp.2024.7.16.

Full text

Abstract:

Introduction. The modern stage of the development of the Ukrainian economy requires a constant search for the latest business tools and technologies. Technologies for promoting products and services to the market are gaining special relevance. Marketing activity requires creativity, new ideas and new innovative technologies. The purpose of the paper is to analyze modern marketing technologies used in Ukraine and to identify the main trends in their development. Results. Since the beginning of the 21st century, marketing concepts have undergone significant changes due to globalization, the spre

APA, Harvard, Vancouver, ISO, and other styles

24

Vasenko, Yurii. "INTERNET MARKETING AS A MARKETING COMMUNICATIONS TOOL AND ITS CURRENT TRENDS IN UKRAINE." Economic scope, no. 202 (July 13, 2025): 26–30. https://doi.org/10.30838/ep.202.26-30.

Full text

Abstract:

This article explores Internet marketing as an integral element of modern marketing communications and an essential tool for promoting products and services in the context of digital transformation. The study emphasizes the necessity for businesses to adapt to evolving consumer behavior caused by the widespread use of the Internet and mobile technologies, particularly smartphones. The article discusses the application of key digital marketing tools such as SEO, content marketing, social media, and web analytics as part of effective communication strategies. A structured analysis of the technol

APA, Harvard, Vancouver, ISO, and other styles

25

Hutsaliuk, Oleksii, and Dzhavid Mirzoiev. "Formation of digital marketing tools in modern conditions." Actual problems of innovative economy and law 2025, no. 1 (2025): 50–53. https://doi.org/10.36887/2524-0455-2025-1-12.

Full text

Abstract:

Digital marketing tools play a crucial role in the growth and transformation of creative industries, enabling businesses to adapt to evolving consumer behavior and technological advancements. This study explores the integration of AI, big data analytics, automation, and social media in marketing strategies, highlighting their impact on engagement, brand visibility, and customer retention. The iterative approach proposed in this research emphasizes continuous testing, analysis, and optimization of marketing efforts to enhance effectiveness and adaptability. Key focus areas include AI-driven per

APA, Harvard, Vancouver, ISO, and other styles

26

Budnikevych, IRYNA, Olena Kolomytseva, and Oleksandr Shpayuk. "THE INFLUENCE OF GLOBAL MARKETING TRENDS ON THE UPDATE OF MEDICAL MARKETING TOOLS." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (2021): 135–42. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-22.

Full text

Abstract:

The article examines the impact of global marketing trends on the updating of medical marketing tools that are becoming more customer-oriented, patient-centered, personalized, service, digitalized, partner and socially oriented. The impact of the COVID-19 pandemic on the activities of health care providers, investors and consumers is considered. It is noted that new marketing technologies and tools, innovation of medical processes, active digitalization, global automation of customer service and medical services, changing priorities from “disease medicine” to “health medicine” distinguish mode

APA, Harvard, Vancouver, ISO, and other styles

27

Wagobera Edgar Kedi, Chibundom Ejimuda, Courage Idemudia, and Tochukwu Ignatius Ijomah. "AI software for personalized marketing automation in SMEs: Enhancing customer experience and sales." World Journal of Advanced Research and Reviews 23, no. 1 (2024): 1981–90. http://dx.doi.org/10.30574/wjarr.2024.23.1.2159.

Full text

Abstract:

This review paper explores the role of AI software in personalized marketing automation and its impact on customer experience and sales in Small and Medium-sized Enterprises (SMEs). By examining key AI technologies such as machine learning, natural language processing, and predictive analytics, the paper highlights how these tools enable businesses to deliver personalized content and recommendations, enhancing customer engagement and retention. The study also discusses the significant improvements in sales performance and return on investment (ROI) that SMEs can achieve through AI-driven marke

APA, Harvard, Vancouver, ISO, and other styles

28

Wagobera, Edgar Kedi, Ejimuda Chibundom, Idemudia Courage, and Ignatius Ijomah Tochukwu. "AI software for personalized marketing automation in SMEs: Enhancing customer experience and sales." World Journal of Advanced Research and Reviews 23, no. 1 (2024): 1981–90. https://doi.org/10.5281/zenodo.14802001.

Full text

Abstract:

This review paper explores the role of AI software in personalized marketing automation and its impact on customer experience and sales in Small and Medium-sized Enterprises (SMEs). By examining key AI technologies such as machine learning, natural language processing, and predictive analytics, the paper highlights how these tools enable businesses to deliver personalized content and recommendations, enhancing customer engagement and retention. The study also discusses the significant improvements in sales performance and return on investment (ROI) that SMEs can achieve through AI-driven marke

APA, Harvard, Vancouver, ISO, and other styles

29

Al-Ababneh, Hassan, Mahmud Dalbouh, Salem Alrhaimi, Ibrahim Siam, and Тatyana Ibragimkhalilova. "Digitalization, innovation and marketing in logistics." Acta logistica 10, no. 04 (2023): 615–24. http://dx.doi.org/10.22306/al.v10i4.440.

Full text

Abstract:

Global digitalization has caused a modification of the modern world market and the adaptation of business strategies of modern companies. The target of the research is to define the peculiarities of trends in the evolution of digitalization, innovation in marketing and logistics of modern companies. It is substantiated that the efficiency and competitiveness of a business are constructively related to the implementation of digital innovative technologies in the marketing and logistics system to optimize business processes and reduce management and operating costs. Based on scientific generaliz

APA, Harvard, Vancouver, ISO, and other styles

30

Babadoğan, Borga. "Exploring the Role of AI in Automating Content Marketing: Unlocking Opportunities and Navigating Challenges." Next Frontier For Life Sciences and AI 8, no. 1 (2024): 67. http://dx.doi.org/10.62802/gkj6f352.

Full text

Abstract:

As artificial intelligence (AI) continues to evolve, it has significantly influenced the field of content marketing, offering new opportunities for automation. This research explores how AI is transforming content marketing by automating processes such as content creation, curation, personalization, and distribution. AI-driven tools like Natural Language Processing (NLP) and machine learning algorithms enable marketers to generate large-scale content, analyze audience preferences, and deliver tailored messages with unprecedented efficiency. The study aims to examine the benefits of AI in conte

APA, Harvard, Vancouver, ISO, and other styles

31

Peyravi, Bahman, Julija Nekrošienė, and Liudmila Lobanova. "REVOLUTIONISED TECHNOLOGIES FOR MARKETING: THEORETICAL REVIEW WITH FOCUS ON ARTIFICIAL INTELLIGENCE." Business: Theory and Practice 21, no. 2 (2020): 827–34. http://dx.doi.org/10.3846/btp.2020.12313.

Full text

Abstract:

Information technology and its implications have shown significant developments in the last decades. The internet revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on AI tools and future trends, presentation of conceptual framework and methodology design, and presentati

APA, Harvard, Vancouver, ISO, and other styles

32

Srivastava, Adarsh Vardhan, Mr Lokendra Singh Umrao, and Mr Dilip Kumar. "Application of Machine Learning Algorithms in Online Marketing." International Journal for Research in Applied Science and Engineering Technology 11, no. 3 (2023): 2306–12. http://dx.doi.org/10.22214/ijraset.2023.49585.

Full text

Abstract:

Abstract: AI has been able to advance beyond simply carrying out the duties that were put into it thanks to machine learning algorithms. Prior to ML becoming widely used, AI applications were exclusively employed in corporate and enterprise settings to automate simple operations. This covered activities like simple rule-based classification or clever automation. This meant that the domain for which AI algorithms could be used was limited. With machine learning, however, computers were able to go beyond carrying out their programming and started growing with each repetition. Machine learning is

APA, Harvard, Vancouver, ISO, and other styles

33

Khalidov, Ali A., Marat V. Agaev, and Shamil S. Kadyrov. "USING NEURAL NETWORKS IN MARKETING: AREAS OF APPLICATION, ADVANTAGES AND LIMITATIONS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/7, no. 153 (2024): 206–12. https://doi.org/10.36871/ek.up.p.r.2024.12.07.026.

Full text

Abstract:

In a rapidly developing world, marketing processes are actively transformed under the influence of information technology. Traditional approaches and tools are becoming obsolete and are being replaced by modern technologies such as neural networks. Since neural networks have become widely popular recently and their influence is noticeable in various areas, it is advisable to consider the use of neural networks in marketing, their advantages and limitations. This article describes various types of neural networks and provides a general definition of this technology. The main areas of applicatio

APA, Harvard, Vancouver, ISO, and other styles

34

Al Muala, Ayed Moh’d, Akef Yousef Alzyadat, Hassan Ali Al-Ababneh, et al. "Electronic Marketing in a Pandemic with Respect to the Impact of Technology and Business Adaptation." International Review of Management and Marketing 15, no. 3 (2025): 333–42. https://doi.org/10.32479/irmm.19194.

Full text

Abstract:

The purpose of this article is to study the transformation of electronic marketing caused by the COVID-19 pandemic, with an emphasis on the impact of technology and innovation on business adaptation. The acceleration of the implementation of digital tools in marketing strategies by the pandemic crisis is substantiated, and the technologies that have become the main drivers of transformation are highlighted. The main objective of the study is to substantiate the trends in marketing transformation in the context of the pandemic, identify areas for the prompt adaptation of companies’ marketing st

APA, Harvard, Vancouver, ISO, and other styles

35

Olefirenko, Alexander Ivanovich, and Alexey Galuschenko. "Major Features, Benefits, and Prerequisites for Intelligent Enterprise Managing System." Research in Social Sciences and Technology 3, no. 3 (2018): 68–91. http://dx.doi.org/10.46303/ressat.03.03.5.

Full text

Abstract:

The modern conditions of high-tech and highly competitive markets require the evolution of the enterprise automation systems. Such new, the post-ERP systems should meet the conditions for the provision of customer self-service and other counterparts, the dramatic decrease of the manual labour through automation, robotic application, integration with other systems and external contracting systems, multi-channel marketing and distribution, reduction of supply chains and other current trends. These systems should be built on the new IEM Automation Paradigm (Intelligent Enterprise Managing) and th

APA, Harvard, Vancouver, ISO, and other styles

36

Serbin, Vitalii, and Oksana Yashkina. "Systematization of research on the use of artificial intelligence in the transformation of marketing strategies of e-commerce enterprises." Marketing and Digital Technologies 8, no. 4 (2024): 92–109. https://doi.org/10.15276/mdt.8.4.2024.8.

Full text

Abstract:

The aim of the article. The aim of the article is to systematize research on the use of artificial intelligence within the framework of existing marketing tools for e-commerce enterprises. Analysis results. The analysis of the study reveals that artificial intelligence (AI) plays a critical role in enhancing and optimizing digital marketing strategies within the e-commerce sector. AI facilitates the personalization of marketing efforts by leveraging vast amounts of consumer data to predict preferences and behaviors, enabling businesses to tailor recommendations and content effectively. This pe

APA, Harvard, Vancouver, ISO, and other styles

37

Al-Ababneh, Hassan, Firas Alotoum, Mahmud Dalbouh, Olga Popova, Ganna Myroshnychenko, and Mohamed Mugableh. "Managing the modification of digital marketing and logistics under the influence of artificial intelligence." Acta logistica 11, no. 03 (2024): 429–40. http://dx.doi.org/10.22306/al.v11i3.529.

Full text

Abstract:

The purpose of the study is to develop a methodology for determining the modification of digital marketing and logistics and the peculiarities of their management under the influence of artificial intelligence. A theoretical and methodological analysis of existing research was carried out, relevance and purposefulness of the study is substantiated on the basis of scientific generalization. It has been proven that the functioning of modern business is inextricably linked with transformations, which characterized by the intense influence of artificial intelligence. Development trends have been i

APA, Harvard, Vancouver, ISO, and other styles

38

Smith, Andrew, and James Hutson. "From concept to creation: The role of generative artificial intelligence in the new age of digital marketing." Design+ 1, no. 1 (2024): 4776. https://doi.org/10.36922/dp.4776.

Full text

Abstract:

Artificial intelligence (AI) has been extensively used in digital marketing. Still, the recent advances in generative AI (GAI) have revolutionized social media marketing and content creation, lowering barriers that once restricted high-quality design to professionals well versed in expensive and complex software like Adobe Suite. GAI tools enable anyone, from students to marketers, to generate logos, branding, and multimedia content without extensive training. This shift has empowered more people to engage in creative expression, expanding the pool of ideas and creativity. However, the abundan

APA, Harvard, Vancouver, ISO, and other styles

39

Liu, Huanyu. "The Role of Personalization in Modern Digital Marketing: How Tailored Experiences Drive Consumer Engagement." Strategic Management Insights 1, no. 8 (2024): 34–40. http://dx.doi.org/10.70088/0v98zt16.

Full text

Abstract:

This article examines the role of personalization in modern digital marketing and its impact on consumer engagement. It begins by exploring the fundamentals of personalization, defining it in the context of marketing, and identifying different types of personalization techniques. The article highlights the crucial role of data collection and usage in personalization, addressing ethical and privacy concerns. It also discusses how personalization enhances the user experience and the metrics used to measure consumer engagement. The challenges marketers face, such as technological barriers and the

APA, Harvard, Vancouver, ISO, and other styles

40

Erokhin, Dmitriy, Lydia Vestimaia, and Oleg Trutnev. "Economic and psychological features of using digital technologies in business processes and personnel management." Ergodesign 2020, no. 1 (2020): 25–31. http://dx.doi.org/10.30987/2658-4026-2020-1-25-31.

Full text

Abstract:

Modern digital technologies that are used by domestic and foreign companies in personnel management and business processes are considered. Economic and psychological trends related to HR automation, HR Analytics, HR marketing, Smart recruitment and e-learning are highlighted. The results of digitalization of HR processes in leading domestic and foreign companies are presented, and the possibility of diagnosing changes in business processes under the influence of external and internal factors is justified.

APA, Harvard, Vancouver, ISO, and other styles

41

Erokhin, Dmitriy, Lydia Vestimaia, and Oleg Trutnev. "Economic and psychological features of using digital technologies in business processes and personnel management." Ergodesign 2020, no. 1 (2020): 25–31. http://dx.doi.org/10.30987/2658-4026-2020-1-32-38.

Full text

Abstract:

Modern digital technologies that are used by domestic and foreign companies in personnel management and business processes are considered. Economic and psychological trends related to HR automation, HR Analytics, HR marketing, Smart recruitment and e-learning are highlighted. The results of digitalization of HR processes in leading domestic and foreign companies are presented, and the possibility of diagnosing changes in business processes under the influence of external and internal factors is justified.

APA, Harvard, Vancouver, ISO, and other styles

42

Ганич, К. В. "Современное состояние диверсификации партнерских программ с применением инновационных технологий маркетинга в онлайн-среде". Applied Economic Researches Journal, S2 (17 лютого 2025): 169–74. https://doi.org/10.47576/2949-1908.2024.21.25.023.

Full text

Abstract:

В условиях цифровой трансформации маркетинговая деятельность предприятий все чаще ориентируется на партнерские программы как инструмент повышения продаж и привлечения клиентов. Диверсификация таких программ с применением инновационных технологий обеспечивает их эффективность и конкурентоспособность. В статье рассматриваются ключевые тенденции партнерского маркетинга: глобализация и кросс-платформенность, применение искусственного интеллекта, микроинфлюенсер-маркетинг, блокчейн и автоматизация. Анализируются современные подходы к интеграции партнерских программ в онлайн-среду и перспективы их р

APA, Harvard, Vancouver, ISO, and other styles

43

Kovalchuk, Svitlana. "STRATEGIC DIRECTIONS OF MARKETING TECHNOLOGIES DEVELOPMENT IN THE CONDITIONS OF GLOBAL DIGITALIZATION OF ECONOMY." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (2021): 7–15. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-1.

Full text

Abstract:

The turbulent and innovative nature of development is demonstrated today by the digital economy, the basis for which is the formation of powerful technological changes in the creation of digital space for storage, processing and transmission of information. The pandemic caused by COVID-19 accelerated the global transition to the use of modern Internet technologies. Thus, according to the expert assessment of the United Nations Telecommunication Union (ITU), in 2021 the number of Internet users increased from 4.1 to 4.9 billion compared to 2019. In the first year of the pandemic alone, the numb

APA, Harvard, Vancouver, ISO, and other styles

44

Kaponis, Alexios, Manolis Maragoudakis, and Konstantinos Chrysanthos Sofianos. "Enhancing User Experiences in Digital Marketing Through Machine Learning: Cases, Trends, and Challenges." Computers 14, no. 6 (2025): 211. https://doi.org/10.3390/computers14060211.

Full text

Abstract:

Online marketing environments are rapidly being transformed by Artificial Intelligence (AI). This represents the implementation of Machine Learning (ML) that has significant potential in content personalization, enhanced usability, and hyper-targeted marketing, and it will reconfigure how businesses reach and serve customers. This systematic examination of machine learning in the Digital Marketing (DM) industry is also closely examined, focusing on its effect on human–computer interaction (HCI). This research methodically elucidates how machine learning can be applied to the automation of stra

APA, Harvard, Vancouver, ISO, and other styles

45

Dhoke, Satish. "Role and Importance of Digital Marketing." EDU WORLD: A Multidisciplinary International Peer Reviewed/Refereed Journal VIII, no. 4 (2017): 23–29. https://doi.org/10.5281/zenodo.8019407.

Full text

Abstract:

Abstract: The purpose of this research paper is to find out the various components of digital marketing and how it is ranked superior as compared to the traditional and modern advertising efforts. The passing time of system has become more complex and modern and to secure the search, consumer based etc. The digital marketing is more concentrated by marketers. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital

APA, Harvard, Vancouver, ISO, and other styles

46

TELNOV, Anatoliy, and Svitlana RESHMIDILOVA. "DEVELOPMENT TENDENCIES OF MARKETING PERSONNEL MANAGEMENT UNDER THE FOURTH INDUSTRIAL REVOLUTION." Herald of Khmelnytskyi National University. Economic sciences 312, no. 6(2) (2022): 7–12. http://dx.doi.org/10.31891/2307-5740-2022-312-6(2)-1.

Full text

Abstract:

The purpose of the article is to analyze the general features, technologies, risks and threats of the fourth industrial revolution, to justify changes in the educational and professional system on the development trends of personnel marketing management, taking into account the identified trends. The article defines the content and components of Industry 4.0. The problems that arise as a result of the development of the fourth industrial industry are identified, namely: “extinction of jobs” and “change of skills”. The “Industry 4.0 in Ukraine” movement was analyzed. The change of professions a

APA, Harvard, Vancouver, ISO, and other styles

47

Ismaeel, Ayad Zedo, and Subhi R. M. Zeebaree. "Optimizing Digital Marketing through Machine Learning in Cloud-Based Enterprise Systems: The Role of Web Technologies." Asian Journal of Research in Computer Science 18, no. 5 (2025): 316–32. https://doi.org/10.9734/ajrcos/2025/v18i5658.

Full text

Abstract:

The convergence of machine learning, cloud computing, and web technologies is transforming company strategies in digital marketing. As firms increasingly depend on data-driven tactics, machine learning provides robust capabilities for monitoring customer behavior, forecasting trends, and customizing marketing initiatives. When utilized in scalable cloud systems, these technologies provide real-time processing of extensive datasets, resulting in more flexible and efficient marketing campaigns. This article examines current developments in the incorporation of machine learning into cloud-based c

APA, Harvard, Vancouver, ISO, and other styles

48

KHURDEI, Viktoriia, and Viktoriia DATSENKO. "STRATEGY FOR THE DEVELOPMENT OF GLOBAL MARKETING OF SERVICES." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (2021): 216–19. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-35.

Full text

Abstract:

Globalization and the strengthening of the international conference require new approaches to the development of marketing services. The growth of the global services economy, as well as the growth in the volume of exports of services by Ukraine to the international market, confirms the need to develop a strategy for the development of global marketing of services, which determines the relevance of the research topic. The latest publications of Ukrainian and foreign scientists (such as S.E. Sardak, S.V. Kovalchuk, O.M. Kovinko, I.V. Lisovsky, L.O. Ivanova, B.B. Semak, Treityak M.V., T.M. Tsiga

APA, Harvard, Vancouver, ISO, and other styles

49

Soni,, Shubham. "A Critical Review of Digital Marketing." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–7. https://doi.org/10.55041/isjem03275.

Full text

Abstract:

Abstract: This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles, researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitalization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to tra

APA, Harvard, Vancouver, ISO, and other styles

50

Kumar, Prashant. "The Role of Artificial Intelligence in Shaping Consumer Behaviour: A Study on AI-Driven Marketing Strategies." International Journal of Business and Management Invention 14, no. 6 (2025): 150–56. https://doi.org/10.35629/8028-1406150156.

Full text

Abstract:

Artificial Intelligence (AI) is transforming modern marketing by enabling businesses to deliver highly personalized, efficient, and data-driven strategies. This paper explores the role of AI in shaping consumer behaviour, with a focus on how tools like recommendation systems, chatbots, predictive analytics, and content automation influence purchasing decisions and brand loyalty. As businesses increasingly adopt AI to enhance customer experience, this study examines both the advantages and ethical concerns surrounding its use. Key findings suggest that AI-driven personalization reduces decision

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!