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1

Hannig, Uwe, ed. Marketing und Sales Automation. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-21688-7.

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Hannig, Uwe, ed. Marketing und Sales Automation. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15260-4.

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Hannig, Uwe, and Uwe Seebacher, eds. Marketing and Sales Automation. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-20040-3.

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4

Moriarty, Rowland T. Managing hybrid marketing channels with automation. Marketing Science Institute, 1988.

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5

Moriarty, Rowland T. Managing hybrid marketing channels with automation. Marketing Science Institute, 1988.

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6

LeSueur, Jeff. Pragmatic marketing automation: Practical steps to more effective direct marketing. John Wiley & Sons, 2007.

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7

Practices, LLC Best. Best practices in sales force automation. Best Practices, 2001.

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8

Gasser, Marc, and Laura Mäder. Automation von Marketing und Sales für B2B-Unternehmer. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-36859-3.

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9

Pazer, Lisa. U.S. factory automation expenditures: Survey and marketing analysis. McGraw-Hill Economics, 1985.

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10

(Firm), Quaero. Comparative analysis: Marketing automation and campaign management software. Quaero, 2000.

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11

Khandpur, Navtej. Sales force automation using Web technologies. Wiley, 1998.

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12

Scofield, Todd C. Sales automation: Concepts, justification, planning, and implementation. Amacom, 1992.

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13

Shaw, Michael. A distributed knowledge-based approach to flexible automation. University of Illinois at Urbana-Champaign, College of Commerce and Business Administration, 1985.

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14

Shaw, Michael. A distributed knowledge-based approach to flexible automation. University of Illinois at Urbana-Champaign, College of Commerce and Business Administration, 1985.

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15

Bucklin, Randolph E. From decision support to decision automation: A 2020 vision. Marketing Science Institute, 1998.

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16

Leontief, Wassily W. Automation, the changing pattern of U.S. exports and imports, and their implications for employment: Final report. Institute for Economic Analysis, New York University, 1985.

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17

Lee, Richard A. The customer relationship management survival guide: Everything you need to know, before you need to know it. HYM Press, 2000.

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18

E, Carpenter Thomas, and I.S.P.C.K. (Organization), eds. The Christian publisher in computer age, marketing, and desk top publishing. Indian Society for Promoting Christian Knowledge, 1990.

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19

LeSueur, Jeff, ed. Marketing Automation. Wiley, 2012. http://dx.doi.org/10.1002/9781119197782.

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20

Lesueur, J., and Jeff Lesueur. Marketing Automation. Wiley & Sons, Incorporated, John, 2007.

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21

Vincent, B. Marketing Automation. Revival Waves of Glory, 2021.

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22

Pardillo, Jonah C. Marketing Automation. Arcler Education Inc, 2019.

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23

Pardillo, Jonah C. Marketing Automation. Arcler Education Inc, 2019.

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24

Milke, Delmer. Marketing Automation: Automating Your Email Marketing and Lead Generation. Independently Published, 2022.

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25

Weil, Stephen. Smart Marketing Automation. Pearson Education, Limited, 2020.

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26

Instagram Marketing Automation. SleekVenture, 2023.

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27

Brian, Thomas, and Steve Thomas. Marketing Automation Foundation: Eliminating Unproductive Marketing. Independently Published, 2017.

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28

Marketing Automation with Eloqua. Packt Publishing, 2013.

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29

Sweezey, Mathew. Marketing Automation for Dummies. Wiley & Sons, Incorporated, John, 2014.

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30

Sweezey, Mathew. Marketing Automation for Dummies. Wiley & Sons, Incorporated, John, 2014.

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31

Dappah, Frank. Adventures in Marketing Automation. Independently Published, 2019.

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32

SaaS Marketing Automation Playbook. Dashly, 2019.

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33

Marketing Automation for Dummies. Wiley & Sons Canada, Limited, John, 2014.

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34

Marketing Automation with Eloqua. Packt Publishing, Limited, 2013.

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35

Marketing automation for dummies. John Wiley & Sons, 2014.

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36

Goldenberg, Barton J. CRM Automation. Prentice Hall PTR, 2002.

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37

Carl, Ralph. Artificial Intelligence in Marketing: Marketing Automation. Independently Published, 2022.

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38

LeSueur, Jeff. Marketing Automation: Practical Steps to More Effective Direct Marketing. Wiley & Sons, Incorporated, John, 2007.

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39

LeSueur, Jeff. Marketing Automation: Practical Steps to More Effective Direct Marketing. Wiley & Sons, Limited, John, 2015.

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40

Marketing AI™: From Automation to Revenue Performance Marketing. Reach Marketing LLC, 2016.

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41

Microsoft Dynamics Crm 2013 Marketing Automation. Packt Publishing, Limited, 2014.

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42

Microsoft Dynamics CRM 2013 Marketing Automation. Packt Publishing - ebooks Account, 2014.

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43

Neumann, Heike. Quick Guide Marketing Automation: Automatisierbare Marketing-Funktionen, Prozess- und Changemanagement. Springer Gabler, 2019.

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44

Hoinkis, Dennis. Marketing Automation : Effektive Marketing Automatisierung: Wie Sie Ihr Marketing Auf Die Nächste Stufe Bringen. Independently Published, 2023.

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45

Ist Marketing Automation! das Ist Sales Automation!: Vertriebsautomatisierung Für KMU und Start-Ups. Independently Published, 2021.

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46

Artificial Intelligence in Marketing Influence of New-Age Technologies on Marketing: Artificial Intelligence in Marketing ,marketing Automation. Independently Published, 2021.

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47

Mittal, Amit, Arjun J. Nair, and Sridhar Manohar. Balancing Automation and Human Interaction in Modern Marketing. IGI Global, 2024.

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48

Hannig, Uwe, and Uwe Seebacher. Marketing and Sales Automation: Basics, Implementation, and Applications. Springer International Publishing AG, 2023.

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49

Blokdyk, Gerardus. Inbound Marketing Automation a Complete Guide - 2020 Edition. Emereo Pty Limited, 2020.

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50

Marketing and Sales Automation: Basics, Implementation, and Applications. Springer International Publishing AG, 2024.

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