Relevant bibliographies by topics / Marketing automation / Dissertations / Theses
To see the other types of publications on this topic, follow the link: Marketing automation.

Dissertations / Theses on the topic 'Marketing automation'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Marketing automation.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Filip, Andreea Daniela <1993&gt. "La digitalizzazione del marketing B2B: Inbound e Marketing Automation." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15657.

Full text
Abstract:
Internet e le tecnologie digitali hanno cambiato drasticamente il modo di comunicare tra le persone e di questi cambiamenti ne hanno risentito anche le aziende: in questo scenario è nata la disciplina dell’Inbound Marketing che grazie ad un approccio di tipo customer centric ha come obiettivo quello di attirare i consumatori verso l’azienda, abbandonando completamente l’approccio di marketing tradizionale di tipo outbound. L’obiettivo di questo elaborato è quello analizzare questi cambiamenti dal punto di vista del settore B2B e di illustrare le fasi che compongono la creazione di una strategi
APA, Harvard, Vancouver, ISO, and other styles
2

Topo, Cristina. "Marketing Automation e Multichannel Marketing Hubs. Il caso Arlanis Reply: l’implementazione Marketing Cloud in ambito Finance." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2020.

Find full text
Abstract:
Viviamo in un mondo in cui il cambiamento costante è l’unica certezza; un cambiamento che si ripercuote in ogni aspetto della vita dell’uomo. In questo contesto, caratterizzato anche dalle mutevoli complessità del business, per stare al passo con questi cambiamenti e per svolgere in futuro un ruolo chiave nel panorama internazionale, anche le aziende dovranno adattarsi e, in particolare, il volto della funzione di marketing dovrà cambiare di conseguenza. Lo scopo di questa tesi è proprio andare a investigare questo adattamento al cambiamento da parte delle aziende: in che modo è cambiato il
APA, Harvard, Vancouver, ISO, and other styles
3

Mattila, J. (Juho). "Customer experience management in digital channels with marketing automation." Master's thesis, University of Oulu, 2016. http://urn.fi/URN:NBN:fi:oulu-201601291092.

Full text
Abstract:
Superior customer experience and successful customer experience management can create a competitive advantage that is difficult to match by the competitors. However managing customer experience successfully the customer experience needs to be considered in the context of multiple marketing channels and multiple customer segments which requires a lot of resources. With the difficult financial conditions today the use of technology and marketing automation offer companies a chance to work efficiently across the marketing channels and segments. Managing customer relationships and customer experi
APA, Harvard, Vancouver, ISO, and other styles
4

Buys, Stefan. "Market needs analysis for Turnkey automation project based organisation in the Eastern Cape." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021170.

Full text
Abstract:
Customer value is essentially the perceived value that the customer gains when purchasing a product. The perceived value is the trade-off between the cost of the product and the benefits it provides. If the customer perceives the benefits exceed the costs, then the customer perceives value in the product. A need is defined as a perceived lack of something. Customers across industries consider fulfilment of their unique needs as a key metric in evaluating the effectiveness of a solution. In order for an organisation to successfully provide solutions based on customer needs it is crucial for the
APA, Harvard, Vancouver, ISO, and other styles
5

Hendén, Stefan, and Andreas Dahlgren. "Marketing Automation – en studie om ett modernt marknadsföringsverktyg i en svensk kontext." Thesis, Högskolan Dalarna, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:du-23507.

Full text
Abstract:
I takt med att digitala medier har utvecklats under de senaste åren har köpresan för-ändrats till att kunder idag i ett mycket senare skede släpper in leverantörer i dialogen. Marketing Automation adresserar den problembilden och har växt fram som en brygga mellan sälj- och marknadsprocessen. Systemet ger möjlighet att effektivt och automatiserat utveckla leads (potentiell kund). Syftet med denna studie är att undersöka hur Marketing Automation påverkar sälj- och marknadsprocesserna. Vilka förutsättningar krävs för en implementation? Ökar lönsamheten? Vi har därför valt att i det teoretiska ra
APA, Harvard, Vancouver, ISO, and other styles
6

Alomran, Abdullah. "Electronic banking business practices and marketing." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2068.

Full text
Abstract:
The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.
APA, Harvard, Vancouver, ISO, and other styles
7

Ekdahl, Simon. "Making use of automation: Designing a performance driven marketing tool for Smart video." Thesis, Umeå universitet, Institutionen för datavetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-144554.

Full text
Abstract:
Online advertising is a multi billion dollar industry used by marketers all over the world. Online advertising methods enable merchants a way to deliver information that is targeted to those consumers who potentially would value the information the most and are most likely to act on it. This can be done by using data collected from people through search history, social media profiles and other services when distributing personalized ads that fit peoples corresponding profiles. With a greater amount of options available for ad targeting and more detailed statistics about online ad performance t
APA, Harvard, Vancouver, ISO, and other styles
8

Paralykidis, Georgios. "IT Product Realization Process towards Marketing Consultancy Automation – Case Study: Customer Value Sweden AB." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186277.

Full text
Abstract:
Management consulting is a growing field [1] that is of great importance for organisations to optimise their performance and develop plans for future improvements. In the recent years, many companies use experienced consultants in order to create a strong competitive advantage to withstand the competition and to easily find solutions suitable to different problems. Customer Value Sweden AB is a - start-up - consultancy firm that have been operating the last years in the Swedish market and offers customer database analyses to the e-commerce market. They become valuable tools for the retailers,
APA, Harvard, Vancouver, ISO, and other styles
9

Lindahl, Elin. "A qualitative examination of lead scoring in B2B marketing automation, with a recommendation for its practice." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-213432.

Full text
Abstract:
Digital marketing has become an important part for companies in the process of attracting new customers. The digitalisation has led to substantial changes in the ways consumers and businesses search for information and do their research before making a purchase. A major shift has been observed regarding how digital communication influences the purchasing decision within the B2B sector. The purpose of this research project was to examine lead scoring in the perspective of B2B marketing automation, and to investigate how lead scoring can contribute to a more efficient and effective marketing pro
APA, Harvard, Vancouver, ISO, and other styles
10

FUSCO, DARIO. "Breaking down the barriers of the energy efficiency market through Digital Marketing, BIM and Building Automation." Doctoral thesis, Università degli studi di Pavia, 2020. http://hdl.handle.net/11571/1344334.

Full text
APA, Harvard, Vancouver, ISO, and other styles
11

Marisaldi, Francesco. "Progettazione e sviluppo di un'applicazione iOS per il supporto di strategie di mobile marketing automation e di prossimità." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/9674/.

Full text
Abstract:
In questa tesi vengono presentati la progettazione e lo sviluppo di un'applicazione iOS, denominata "Promotions", che ha lo scopo di essere il supporto alle strategie di mobile marketing automation e di prossimità di un ipotetico brand con una catena di negozi, che vuole proporre alla propria clientela promozioni, messaggi, sondaggi, sistemi di engagement e fidelity definiti in un determinato customer journey. L'elaborato parte da una descrizione e analisi del mobile marketing, del marketing automation e di prossimità, della piattaforma e delle tecnologie utilizzate. Prosegue con un'analisi su
APA, Harvard, Vancouver, ISO, and other styles
12

Ståhl, Felicia, and Nellie Jakobsson. "The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44336.

Full text
Abstract:
Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing.    Problem:Striving to become more effective and efficient with digitalization and the new technology requires that companies can deal with new changes. Although, there is a gap in the research and how effectiveness and efficiency is perceived and how it further creates value fo
APA, Harvard, Vancouver, ISO, and other styles
13

Anzén, Elizabeth, and Lukas Ekberg. "Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279668.

Full text
Abstract:
In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. However, there is a lack of research regarding how AI can enhance the process of marketing automation in a way that creates value, which is the studied topic in this thesis. A qualitative and exploratory case study has been conducted in collaboration with the global B2B company Atlas Copco, a manufactur
APA, Harvard, Vancouver, ISO, and other styles
14

Nilsson, Benjamin, and Paraskevi Tsakmaki. "The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86129.

Full text
Abstract:
As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. Consequently, marketing automation is closely related to content marketing which’s main attribute is to raise brand awareness, and having a higher brand awareness can ultimately affect the buying decision. It has been discovered that there is a lack of research in the existing literature ab
APA, Harvard, Vancouver, ISO, and other styles
15

Lindström, Sofia, Sebastian Edemalm, and Erik Reinholdsson. "Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities." Thesis, Jönköping University, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52744.

Full text
Abstract:
Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. Technology is evolving at a rapid pace and Artificial Intelligence (AI) can be found in a variety of applications. AI in marketing can provide valuable data clusterization and insights for pe
APA, Harvard, Vancouver, ISO, and other styles
16

Šimo, Martin. "Analýza a návrh elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224531.

Full text
Abstract:
Diploma thesis focuses on the procedures for the creation and promotion of electronic commerce. Thesis contains an overview of marketing channels that can be used for raising the profile of e-commerce with customers. Thesis also includes a draft of electronic commerce with an emphasis on the ease of operation and process automation.
APA, Harvard, Vancouver, ISO, and other styles
17

Klee, Christopher. "AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-299572.

Full text
Abstract:
With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. Therefore, the research question is asked: How does Programmatic Advertising influence consumer's data security and diversity of opinion and what effect does this have on the further development of the technology? For the purpose of elaborating the research problem a literature analysis and expert interviews are carried out. The analysis shows that Programmatic Advertisi
APA, Harvard, Vancouver, ISO, and other styles
18

Edlund, Paul, and Härgestam Axel Holmner. "Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172386.

Full text
Abstract:
The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. Facilitating interaction and being available around the clock to serve customers who have questions. This study investigated how automated technologies are used in CRM-activities of companies and how the implementation of such technologies can lead
APA, Harvard, Vancouver, ISO, and other styles
19

Wallin, Erik Oskar. "Individual Information Adaptation Based on Content Description." Doctoral thesis, KTH, Numerical Analysis and Computer Science, NADA, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-3710.

Full text
Abstract:
<p>Today’s increasing information supply raises the needfor more effective and automated information processing whereindividual information adaptation (personalization) is onepossible solution. Earlier computer systems for personalizationlacked the ability to easily define and measure theeffectiveness of personalization efforts. Numerous projectsfailed to live up to the their expectations, and the demand forevaluation increased.</p><p>This thesis presents some underlying concepts and methodsfor implementing personalization in order to increase statedbusiness objectives. A personalization syste
APA, Harvard, Vancouver, ISO, and other styles
20

Wöldern, Lars. "Discovery and Analysis of Social Media Data : How businesses can create customized filters to more effectively use public data." Thesis, Linnéuniversitetet, Institutionen för datavetenskap och medieteknik (DM), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75275.

Full text
Abstract:
The availability of prospective customer information present on social media platforms has led to many marketing and customer-facing departments utilizing social media data in processes such as demographics research, and sales and campaign planning. However, if your business needs require further filtration of data, beyond what is provided by existing filters, the volume and rate at which data can be manually sifted, is constrained by the speed and accuracy of employees, and their digital competency. The repetitive nature of filtration work, lends itself to automation, that ultimately has the
APA, Harvard, Vancouver, ISO, and other styles
21

Boman, Felicia, Frida Eriksson, and Lindgren Fanny Vesterberg. "Artificell intelligens inflytande på tillitsfulla kundrelationer inom digital marknadsföring. : En kvalitativ studie om hur företag kan bygga tillitsfulla kundrelationer i samband med artificiell intelligens som marknadsföringsverktyg." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89068.

Full text
Abstract:
Bakgrund: Det digitala samhället har under de senaste åren utvecklats drastiskt då artificiell intelligens har fått en större roll. Flertal företag har börjat se potential med att tillämpa artificiell intelligens inom digitala marknadsföringssyften med kunder. Trots de fördelar artificiell intelligens medför oroar sig många människor att mänsklig interaktion minskar. En minskning av den mänskliga interaktionen kan i sin tur försvåra skapandet av tillitsfulla kundrelationer om artificiell intelligens får ett övertag. Syfte: Studiens syfte har varit att undersöka hur företag
APA, Harvard, Vancouver, ISO, and other styles
22

Fransen, M. L. "Marketing communication and automatic consumer responses a context dependency perspective /." Enschede : University of Twente [Host], 2008. http://doc.utwente.nl/60281.

Full text
APA, Harvard, Vancouver, ISO, and other styles
23

Wernsing, Tara Sallie 1968. "Product knowledge and pictorial information effects on automatic processing." Thesis, The University of Arizona, 1992. http://hdl.handle.net/10150/278199.

Full text
Abstract:
This paper expands the study of automatic processing in the marketing literature. An empirical study was designed to test for automatic inference making due to pictorial or verbal advertisements and prior product knowledge. The theory developed in this thesis suggests that certain factors, high product knowledge and pictorial processing, will result in the accumulation of information in memory. This, in turn, yields easier processing of new information, which signifies a reduction in the attention and effort needed for processing the new information. Finally, the reduction of effort reflects a
APA, Harvard, Vancouver, ISO, and other styles
24

Rastin, Parisa. "Automatic and Adaptive Learning for Relational Data Stream Clustering." Thesis, Sorbonne Paris Cité, 2018. http://www.theses.fr/2018USPCD052.

Full text
Abstract:
Le travail de recherche exposé dans cette thèse concerne le développement d’approches d’apprentissage non-supervisé adaptés aux grands jeux de données relationnelles et dynamiques. La combinaison de ces trois caractéristiques (taille, complexité et évolution)constitue un défi majeur dans le domaine de l’exploration de données et peu de solutions satisfaisantes existent pour le moment, malgré les besoins de plus en plus manifestes des entreprises. C’est un véritable challenge, car les approches adaptées aux données relationnelle sont une complexité quadratique inadaptée à l’analyse de données d
APA, Harvard, Vancouver, ISO, and other styles
25

Ammoura, Adnan. "Geometrie analagmatique et triangulation de delaunay : contribution de l'analyse des donnees aux etudes marketing sur les medicaments." Paris 6, 1988. http://www.theses.fr/1988PA066022.

Full text
Abstract:
Dans la partie theorique, nous presentons la contribution de la triangulation de delaunay a la classification ascendante hierarchique; nous montrons ici l'unicite de la decomposition de delaunay dans le cas generique ou les facettes de l'enveloppe convexe de l'ensemble a classer sont toutes des simplexes. Grace a cette recherche theorique, nous ponvons dire que la methode de triangulation de delaunay est a la base de l'algorithme accelere de la cah. Dans la partie appliquee, on presente la contribution de l'analyse des donnees aux etudes marketing sur les medicaments en appliquant l'afc sur le
APA, Harvard, Vancouver, ISO, and other styles
26

Di, Tullio Ian. "Improving the direct marketing practices of FMCG retailers through better customer selection : an empirical study comparing the effectiveness of RFM (Recency, Freuency and Monetary) CHAID (Chi-squared Automatic Interaction Detection), stepwise logit (logistic regression) and ANN (Artificial Neural Networks) techniques using different data variable depths." Thesis, Cranfield University, 2014. http://dspace.lib.cranfield.ac.uk/handle/1826/8837.

Full text
Abstract:
The intent of this thesis is to understand Data Mining technique effectiveness in both shallow (RFM variable only) and expanded data environments. The thesis addresses two specific gaps in research: (1) the relationship between customer selection techniques and performance and (2) the effects of using different depths of data on performance. In shallow-data contexts stepwise logit and neural networks provided the greatest cumulative lift and outperformed both RFM and CHAID across all top deciles. However, RFM shows the second highest fit measure, illustrating its relative stability in predicti
APA, Harvard, Vancouver, ISO, and other styles
27

Maurice, Alexia. "How could marketing automation impact the business performance of Comexposium? Marketing automation." Master's thesis, 2016. http://hdl.handle.net/10362/17496.

Full text
Abstract:
Comexposium continues to exhibit strong growth through global acquisition of key events. However, the company identified the need to increase the renewal rate of its exhibitors. In order to do so, Comexposium determined marketing automation software could have enormous value. However, the company currently does not have the appropriate data to determine to specific returns the software could provide. Thus, this report focused on assessing the impact of marketing automation on the business performance of a B2B enterprise and the best methods to implement and measure it. The main findings
APA, Harvard, Vancouver, ISO, and other styles
28

Fernandes, Mariana Amaral. "Accountability in marketing : the impact of marketing automation processes in the measurement of marketing activity performance." Master's thesis, 2019. http://hdl.handle.net/10400.14/28549.

Full text
Abstract:
The past decade has brought about unparalleled changes to the field of Marketing. The advancements in Information Technology, the explosion of data available, and the need to make decisions based on intelligence gathered through the analysis of this data, along with increasing competition and the need for businesses to scale rapidly, have created a complex and dynamic environment that puts an unprecedented pressure on marketers to prove their value to their firms. Whereas in the past marketers were rarely held accountable for their actions, the new business landscape provides more possibiliti
APA, Harvard, Vancouver, ISO, and other styles
29

Guilherme, Tatiana Brito. "Retail banks recommendations to properly implement marketing automation strategy?" Master's thesis, 2017. http://hdl.handle.net/10400.14/22199.

Full text
Abstract:
The concept of Marketing Automation emerged from an urge to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand in this field. This new modern era of marketing not only improves marketers’ efficiency, but also gives an answer to the self-educated buyer’s demands. In order to achieve the desired marketing results, businesses have to employ digital marketing and communication services. These services help marketers to improve campaigns, measuring, scoring and lead nurturing, allowing better practices of Customer Relationship
APA, Harvard, Vancouver, ISO, and other styles
30

Silva, Davide Miguel Vieira da. "Inbound marketing & marketing automation: o impacto na angariação de leads : estudo de caso da empresa Go4Mobility." Master's thesis, 2021. http://hdl.handle.net/10437/12774.

Full text
Abstract:
Orientação: Ana Raquel de Ponte Figueiras<br>A transformação digital assume um fator primordial nas opções estratégicas das empresas, as quais devem tomar decisões que lhes permitam, potenciar os seus resultados através das mais valias associadas ao Digital e, à Tecnologia. Esta investigação incide sobre o conceito de Inbound Marketing, que permite às empresas atrair visitantes para os seus canais, essencialmente, para o website, converter os mesmos em leads (potenciais clientes), e, por fim, converter as leads em clientes fidelizados. Através do Inbound Marketing, novos, mas ta
APA, Harvard, Vancouver, ISO, and other styles
31

徐華岳. "Own brand marketing process analysis - A case study of China Industrial Automation market." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/9c9gv2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
32

WANG, TENG-LI, and 王登勵. "Research for Automation Chatbot of Marketing And Customer Service on Different Social Platforms." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/tfyqqj.

Full text
Abstract:
碩士<br>中州科技大學<br>機械與自動化工程系<br>107<br>For commercial marketing, it is necessary tasks to develop an exclusive APP for customer. But the large number of APPs troubles for the customers. Because customers have to install many apps on their devices, but there are not many opportunities to use them. Thus, if the interaction of marketing and services transfer to the talking interfaces instead of using APPs, the companies can be able to focus on the customer services, not on the user experience of the APPs. This study uses the Bottender framework and Messaging-APIs to develop customer service Chatbot
APA, Harvard, Vancouver, ISO, and other styles
33

Chien, Chun-Ju, and 簡均儒. "Robotic process automation (RPA) business development and marketing strategy in Taiwan financial industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7p3927.

Full text
Abstract:
碩士<br>國立政治大學<br>國際經營管理英語碩士學位學程(IMBA)<br>107<br>This study targets to provide guidance and insights of how to promote Robotic Process Automation (RPA), a relatively new technology in Taiwan. It would take a leading technology company, who does not develop its own RPA tools but seeks to provide the Business Process Management (BPM) service to align with the RPA technology for their target customer, as example. According to the external and internal environment factors in Taiwan, the aim of this thesis is to develop the go-to-market strategy, including pricing, marketing and business development
APA, Harvard, Vancouver, ISO, and other styles
34

Marques, Mariana Isabel Neves. "Which strategy should retail banks pursue relatively to marketing automation depending on the type of customer?" Master's thesis, 2017. http://hdl.handle.net/10400.14/22196.

Full text
Abstract:
Technology has been rapidly advancing, changing in many ways people's lives, making them more aware and informed and, for this reason, they seem more demanding and harder to satisfy. This is affecting the whole operating system of companies because it is increasing the pressure to deliver relevant value and information to the customer in real time. This digital disruption is forcing businesses to change, to restructure their departments with a big relevance for the marketing one. This way, new ways to optimize and deliver information to customers have been emerging such as digital market
APA, Harvard, Vancouver, ISO, and other styles
35

"Information technology in Hong Kong : a marketing plan for the shared resources concept." Chinese University of Hong Kong, 1986. http://library.cuhk.edu.hk/record=b5885624.

Full text
APA, Harvard, Vancouver, ISO, and other styles
36

Panarad, Pavel. "Strategic Marketing Approach in B2B on example of Belarus and Portugal." Master's thesis, 2017. http://hdl.handle.net/10198/14639.

Full text
Abstract:
Mestrado APNOR<br>The aim of the research is to study practical application of the strategic marketing system by the companies of the machinery-producing industry and to develop recommendations on its enhancement, to study specifics and effectiveness of strategic marketing on the example of companies in Belarus and Portugal and to determine their differences. All in all, the researchers agree that the elements playing critical role in managing marketing performance are data, analytics and metrics (Patterson, 2015). Required data has been obtained via the questionnaire; 13 Belarusian and
APA, Harvard, Vancouver, ISO, and other styles
37

邱融資. "The Effects of Experiential Marketing on Brand Image and Purchase Intention: A Study of the Visual Automation Related Equipment." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/8556ak.

Full text
Abstract:
碩士<br>國立彰化師範大學<br>會計學系<br>106<br>With the advent of the era of automation and Industry 4.0, manufacturing will open a new era. All industries are actively developing and accelerating the concept and progress of industrial automation. The global industry expects to seize the initiative in a wave. To better understand the factors that affect consumers' purchase of vision automation related equipment. This study focuses on the impact of visual autonomy related device experience marketing on brand image purchase intention. The sample of this study mainly comes from students of the EMBA from Nation
APA, Harvard, Vancouver, ISO, and other styles
38

Oliveira, Gonçalo Duarte Gonçalves e. Santos. "A adoção de tecnologias de marketing e o desempenho empresarial : um estudo exploratório." Master's thesis, 2020. http://hdl.handle.net/10400.14/31959.

Full text
Abstract:
Em contexto empresarial, a utilização de tecnologias associadas ao desempenho de tarefas de marketing é cada vez mais importante e crucial para alcançar os objetivos propostos pelas organizações. Apesar de ser um conceito relativamente recente, muitas das novas formas de gestão das grandes empresas já reconhecem as vantagens da sua utilização no seu trabalho diário, que para além de facilitarem a análise do comportamento dos consumidores e o processo de tomada de decisão, são também fundamentais para aumentar a eficiência das campanhas de marketing e conversão de novos clientes. Embora já exis
APA, Harvard, Vancouver, ISO, and other styles
39

piatek, Alan. "Growth hacking model for B2B saas startups: Liquid case." Master's thesis, 2016. http://hdl.handle.net/10362/17260.

Full text
Abstract:
The following project introduces a model of Growth Hacking strategies for business-tobusiness Software-as-a-Service startups that was developed in collaboration with and applied to a Portuguese startup called Liquid. The work addresses digital marketing channels such as content marketing, email marketing, social marketing and selling. Further, the company’s product, pricing strategy, partnerships and website communication are examined. Applying best case practices, competitor benchmarks and interview insights from numerous industry influencers and experts, areas for improvement are deduc
APA, Harvard, Vancouver, ISO, and other styles
40

Pereira, Rita Mafalda Magalhães. "Building a predictive lead scoring model for contact prioritization : the case of HUUB." Master's thesis, 2021. http://hdl.handle.net/10400.14/34877.

Full text
Abstract:
In the last decades, machine learning has become quite popular for solving business problems, as it often delivers high-quality and efficient solutions. Moreover, the amount of data collected by companies has grown substantially, which has contributed to this trend. Companies do not have enough resources to contact every lead, so contact prioritization is essential. Lead scoring supports this task, by assigning a value to each lead based on his actions or characteristics. Even though it is expected that lead scoring contributes to higher conversion rates, there is still very few literature on
APA, Harvard, Vancouver, ISO, and other styles
41

Біляєва, Крістінa Віталіївнa. "Маркетинговий план ТОВ «Інфоком ЛТД» із впровадження інноваційних технологій автоматизації виробничих процесів". Магістерська робота, 2020. https://dspace.znu.edu.ua/jspui/handle/12345/3314.

Full text
Abstract:
Біляєва К. В. Маркетинговий план ТОВ «Інфоком ЛТД» із впровадження інноваційних технологій автоматизації виробничих процесів : кваліфікаційна робота магістра спеціальності 073 "Менеджмент" / наук. керівник Н. М. Коваленко. Запоріжжя : ЗНУ, 2020. 77 с.<br>UA : Кваліфікаційна робота магістра: 77 с., 15 рис., 21 табл., 45 джерел. Об’єкт дослідження: інноваційні розробки з автоматизації виробничих процесів ТОВ «Інфоком ЛТД». Предмет дослідження: механізм впровадження інноваційних технологій автоматизації виробничих процесів підприємства ТОВ «Інфоком ЛТД». Мета дослідження: розробка маркетингово
APA, Harvard, Vancouver, ISO, and other styles
42

Rebelo, Rogaciano Ivens de Jesus. "Resource based view of industrial automation original equipment manufacturers and dynamic capabilities for competitive survival: an african perspective." Doctoral thesis, 2018. http://hdl.handle.net/10071/16705.

Full text
Abstract:
The overall automation industry is dominated by a few major multinationals and this industry has experienced a revolution in the 1980’s when computers were introduced as human machine interfaces and pneumatic instruments were replaced by digital instruments. Although this revolution changed the way automation technology was perceived, over the last few decades the industry has not experienced significant technological success in term of breakthrough innovation that would advance its solutions offerings to the market. On the contrary, the underlying technology has to an extent commoditize
APA, Harvard, Vancouver, ISO, and other styles
43

Montenegro, Maria Cristina Ferraz. "Potential impact on workforce and labor market as a result of AI/automation: A perspective of the Portuguese labor force." Master's thesis, 2019. http://hdl.handle.net/10071/19532.

Full text
Abstract:
The dissertation aims at exploring the impacts of automation and its branches (Artificial Intelligence, Internet of Things, Machine Learning, and others) in the workforce. As such, it intends to analyze predicted current jobs at risk of being automated and potential emerging professions due to the digital transformations humankind is subject to. It is intended to understand whether these transformations, also known as the Fourth Industrial Revolution, are likely to follow the same evolution as the previous Industrial Revolutions. The main target will be people working in Portugal, indepe
APA, Harvard, Vancouver, ISO, and other styles
44

Lin, Yu-Chih, and 林昱志. "Research on Marketing Strategy of Customized Automatic Equipment Manufacturers : Application of Strategic Marketing Analysis Model." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/pmrpvy.

Full text
Abstract:
碩士<br>國立宜蘭大學<br>人文及管理學院高階經營管理碩士在職專班<br>105<br>This study aim to investigate the supplier’s evaluation model of buyer who need customized automated equipment (C.A.E.). The study imply qualitative research design and using in-depth interview of senior managers who in charge of C.A.E procurement in order to explore the antecedents and contents that affect buyer’s decision on C.A.E procurement by Transaction Cost Economy and strategic marketing analysis framework. Result shows that Explicit Benefit/Cost, Information Searching Cost, Moral Hazard Cost, and Asset Specificity Cost are negative effect
APA, Harvard, Vancouver, ISO, and other styles
45

LIU, YEN-MING, and 劉晏銘. "The NIA automatic clearance policy of marketing -Facebook fan page." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/86282752429220999243.

Full text
Abstract:
碩士<br>中華大學<br>行政管理學系碩士班<br>100<br>This study for the National Immigration Agency was established in January 2012 Facebook "I love the automatic clearance" fan page-based.Theoretical basis for social media marketing and policy marketing, research methods to study the "literature review", "online observation", "secondary data analysis, content analysis and in-depth interviews".The study found that the Immigration Department for the first time to use the social networking site marketing business very seriously, for this particular set up the network marketing working group.With the policies carri
APA, Harvard, Vancouver, ISO, and other styles
46

Kang, Chia-Chi, and 康嘉琦. "Automatic Price Ranking of E-commerce Trading Impacts 4P in Marketing." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/91464273234955549818.

Full text
Abstract:
碩士<br>國立東華大學<br>國際企業學系<br>101<br>Nowadays, most of online sellers still use low price or promotion approaches to attract consumers. However, they don’t realize that with the development of network technology, consumers are now easy to search and compare the product price online. It means that the degree of product’s price transparency on internet is more obvious today. This change will make different impact in pricing and promotion. The purpose of this research is to find out the reason why product’s price transparency could impact pricing and promotion. In this study we finish the survey
APA, Harvard, Vancouver, ISO, and other styles
47

"Business plan for a new product venture: the automatic facial tissue paper dispenser." Chinese University of Hong Kong, 1995. http://library.cuhk.edu.hk/record=b5888327.

Full text
Abstract:
by Kanta Singh.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1995.<br>Includes bibliographical references (leaf 53).<br>ABSTRACT --- p.iii<br>TABLE OF CONTENTS --- p.v<br>LIST OF TABLES --- p.vii<br>LIST OF ILLUSTRATIONS --- p.ix<br>Chapter<br>Chapter 1. --- INTRODUCTION --- p.1<br>Business Planning --- p.1<br>The Market Opportunity --- p.2<br>Chapter 2. --- METHODOLOGY --- p.6<br>Chapter 3. --- EXECUTIVE SUMMARY --- p.8<br>The Enterprise --- p.8<br>Key Personnel --- p.9<br>The Product --- p.9<br>The Market & Marketing Strategy --- p.10<br>Financials --- p.10<br>Chapter 4
APA, Harvard, Vancouver, ISO, and other styles
48

Li, Yi-Fong, and 李沂峰. "Marketing Strategy of Automatic Electric Control Product: A Case Study of T Company in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/39419436699788798869.

Full text
Abstract:
碩士<br>國立勤益科技大學<br>企業管理系<br>102<br>The automation industry has set foot in various fields. It is the supporting industry providing automation technology to other industries, an upstream industry of high technology, high services, customization, and various categories. An automatic electric control system is a mechanical system based on the integrated knowledge and technology from various professional fields, including electric machinery, electronics, sensing, information, and control. And electric control products are one of the important core parts of an automatic control system. The researche
APA, Harvard, Vancouver, ISO, and other styles
49

Mei-Chih, Tsan, and 詹美枝. "The Studyn on Operration of Taiwanese Automatic Damage Insurance - Respect of Marketing, Underwriting and Claim Handing." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/31679755098309223047.

Full text
Abstract:
碩士<br>淡江大學<br>保險學系保險經營碩士在職專班<br>93<br>he domestic automobile insurance market is function abnormal for years; the automobile physical damage policy insurance market used to do anti-selection for risks and the market get into vicious circle. Due to pay for a large amount of premium, before the expiry date, the policyholders usually want to change new parts or new paint even it did not damage, otherwise they feel suffer loss and let insurance company take advantage to them. Also the car dealer will coordinates the policyholders to do the fake loss in order to increase revenue. Sometimes even the
APA, Harvard, Vancouver, ISO, and other styles
50

Pereira, Filipa Gomes. "Impacts of electronic invoicing in the portuguese healthcare sector: potential savings on accounts payable." Master's thesis, 2017. http://hdl.handle.net/10071/15176.

Full text
Abstract:
The manual processes for exchanging commercial and financial documents between an entity and its suppliers create inefficiencies in the supply chain. However, there are electronic solutions able to eliminate errors and decrease the costs in accounting departments. This work aims to study the potential savings of migrating from manual to electronic invoicing process in accounts payable operations, on the Portuguese healthcare system. Besides invoices, other commercial documents are taking into account during this process: purchase orders and transport guides. There are considered three su
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'Marketing automation' for other source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography