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Journal articles on the topic 'Marketing automation'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Golik, Vadim. "Marketing automation." Science and Innovations 6 (June 2021): 45–48. http://dx.doi.org/10.29235/1818-9857-2021-6-45-48.

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Рассматриваются сущность автоматизации маркетинговой деятельности, а также преимущества цифровизации, которые заключаются в возможности сокращения затрат на содержание маркетинговой службы, повышения контроля за работой ее сотрудников, улучшения взаимоотношений с клиентами, экономии времени на проведение мероприятий и т. д.

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Kreutzer, Ralf T. "Marketing-Automation." WiSt - Wirtschaftswissenschaftliches Studium 50, no. 7-8 (2021): 47–50. http://dx.doi.org/10.15358/0340-1650-2021-7-8-47.

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Der Automatisierung von Marketing-Prozessen kommt im Kontext des Customer-Relationship-Managements (CRM) heute eine zunehmende Bedeutung zu. Die Treiber dahinter sind zum einen die gestiegenen Anforderungen der Interessenten und Kunden an eine personalisierte und individualisierte Ansprache. Zum anderen trägt auch die Vielzahl der Kommunikationswege sowie die möglichen Inhalte der jeweiligen Ansprache zu einer großen Vielfalt möglicher Kombinationen bei. Ohne eine Unterstützung durch die Marketing-Automation-Tools kann diese nicht bewältigt werden.

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Heimbach, Irina, Daniel S. Kostyra, and Oliver Hinz. "Marketing Automation." Business & Information Systems Engineering 57, no. 2 (2015): 129–33. http://dx.doi.org/10.1007/s12599-015-0370-8.

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Kanmani J, Kanmani J., M. Kavitha M. Kavitha, and T. Prabaharan T. Prabaharan. "Influence Of Marketing Automation on Customer Retention." Journal of Neonatal Surgery 14, no. 12S (2025): 997–1001. https://doi.org/10.52783/jns.v14.3456.

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Automating email campaigns, including sending personalized emails, newsletters, and promotional offers. It create email workflows that cater to customers based on real-time triggers, specific behaviors, and timelines. Automating tasks like sending welcome emails, follow-up emails, and cart abandonment reminders frees up time for other marketing efforts. Automation tools help present timely upsell and cross-sell offers by analyzing past behavior and predicting future needs. The important factors that influence customers on marketing automation are Social Media Management, Lead Generation, Lead

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IANKOVETS, Tetiana. "Digital marketing automation." Scientia fructuosa 154, no. 2 (2024): 100–117. http://dx.doi.org/10.31617/1.2024(154)06.

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Increased competition in an uncertain digital environment requires new approaches to improving marketing and business efficiency. Automation of business processes and marketing ensures management decisions aimed at improving customer experience by collecting, processing, and analyzing a huge amount of objective customer data from various sources and software services. For the company, it saves time and resources by automating routine processes, and, given the improved customer experience and corresponding loyalty of the target audience, it helps to increase the efficiency of marketing investme

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Wertenbroch, Klaus. "Marketing Automation: Marketing Utopia or Marketing Dystopia?" NIM Marketing Intelligence Review 13, no. 1 (2021): 18–23. http://dx.doi.org/10.2478/nimmir-2021-0003.

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Abstract Automated and personalized interactions may increase the relevance of marketing offers, but they also have less positive economic and psychological consequences for consumers. Machine learning-based prediction algorithms can approximate individuals’ preferences and their willingness to pay at ever greater levels of precision, and companies can use this knowledge to charge higher individual prices. Typically, consumers freely hand over all the information necessary to reveal their preferences and it seems that they underestimate the value of their personal data. And there is another di

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Budi, Johanes, and Parlindungan Saragih Siallagan Manahan. "Driving Business Growth through Data Decision Making: The Role of Marketing Automation." International Journal of Current Science Research and Review 07, no. 08 (2024): 6000–6010. https://doi.org/10.5281/zenodo.13224726.

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Abstract : The business landscape has transformed significantly with the abundance of information and rapid technological advances, creating numerous opportunities for data-driven decision-making to foster company growth. This research evaluates the impact of marketing automation systems on marketing communication channels using a quantitative analysis approach with data from organizations that have implemented these systems. Marketing automation has become essential for businesses, automating repetitive tasks such as email marketing and customer segmentation. This software personalizes messag

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Haller, Thomas. "Marketing Automation im Vertrieb." BWK ENERGIE. 71, no. 10 (2019): 42–43. http://dx.doi.org/10.37544/1618-193x-2019-10-42.

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Lieferantenwechsel übers Internet, datenbasierte Automatisierung zahlreicher Geschäftsprozesse, intelligente Messsysteme: Die Digitalisierung hat längst auch in der Energiebranche Einzug gehalten. Und ist durch den Bedarf an technischen oder personellen Ressourcen eine große Herausforderung. Wie können Energieunternehmen digitale Lösungen nutzen, um diesen Problemen zu begegnen? Wie können sie damit im Idealfall auch noch neue Erträge generieren? Antworten auf diese Fragen weiß Dr. Thomas Haller, Global Head der Energy Practice und Managing Partner in Österreich bei der globalen Strategie- und

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Bagshaw, Anthony. "What is marketing automation?" Journal of Direct, Data and Digital Marketing Practice 17, no. 2 (2015): 84–85. http://dx.doi.org/10.1057/dddmp.2015.46.

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Järvinen, Joel, and Heini Taiminen. "Harnessing marketing automation for B2B content marketing." Industrial Marketing Management 54 (April 2016): 164–75. http://dx.doi.org/10.1016/j.indmarman.2015.07.002.

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Yanti, Pitri, Ratih Hurriyati, Vanessa Gaffar, and Puspo Dewi Dirgantari. "Optimising MSMEs B2B Marketing Performance Through Marketing Automation In CRM Strategy." Jurnal Manajemen 28, no. 3 (2024): 495–518. http://dx.doi.org/10.24912/jm.v28i3.1881.

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This research investigates the influence of technology readiness and ICT capabilities on marketing automation within B2B MSMEs' CRM strategies. Using quantitative methods in 105 B2B MSMEs employing marketing automation tools, the study employs Structural Equation Modeling (SEM) with Lisrel 8.8 software for analysis. Findings reveal that Technology Readiness significantly impacts ICT Capability, with innovation indicators holding a dominant 67.240 per cent effect. ICT Capability positively influences marketing automation, primarily driven by the use of ICT (84.600 per cent). Marketing automatio

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P, Kokila, and Megha K. Murthy. "An Analysis on Implementing Marketing Automation for Business Growth at Aral Connect, Tamil Nadu." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 12 (2024): 1–9. https://doi.org/10.55041/ijsrem40193.

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This study investigates the implementation of marketing automation at Aral Connect, a prominent company in Tamil Nadu, to promote business growth and optimize marketing efficiency. In today’s fast-evolving digital environment, marketing automation plays a vital role in helping organizations streamline operations, enhance customer engagement, and maintain a competitive edge. The research evaluates the best marketing automation tool for Aral Connect and analyzes how the quality of leads improves through the use of an automation tool, utilizing ANOVA and t-test methods respectively. The study als

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Berghofer, Florian, Günter Hofbauer, and Anita Sangl. "Indicators to Choose a Suitable Marketing Automation Platform." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 4, no. 3 (2018): 52–60. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.43.1006.

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Marketing automation platforms are an efficient tool for the collection, analysis and the processing of customer information. As a consequence, they are a highly relevant aspect of modern marketing, both for the practical and academic discussion. The rising demand implicates a more complex vendor landscape, whereby the comparison and selection of marketing technology are getting increasingly difficult. This article is an analytical and conceptual paper. The research question deals with the identification of indicators regarding the selection of a suitable marketing automation platform. Initial

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Davide, Silva. "THE EFFECT OF MARKETING AUTOMATION IN B2B MARKETING." Global Fashion Management Conference 2019 (July 11, 2019): 796–97. http://dx.doi.org/10.15444/gfmc2019.07.07.03.

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Li, Meiyang. "Research on Marketing Automation for Brand Personalized Communication: Applications and Challenges." Studies in Social Science & Humanities 3, no. 12 (2024): 34–41. https://doi.org/10.56397/sssh.2024.12.06.

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This study aims to explore the application of marketing automation technology in brand personalized communication and the challenges it faces. With the continuous development of digital marketing, marketing automation has become an important tool for brands to establish personalized connections with consumers. This paper first reviews the literature on marketing automation and personalized communication, then analyzes how marketing automation achieves personalized content customization and dissemination through the collection and analysis of consumer data. Subsequently, the paper assesses the

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BYBA, Volodymyr. "FORMATION OF MARKETING AUTOMATION SYSTEM." Management 39, no. 1 (2024): 63–77. https://doi.org/10.30857/2415-3206.2024.1.6.

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PROBLEM STATEMENT. This article highlights the main problems and prospects for the development of a marketing automation system through the lens of academic research. RESEARCH OBJECTIVE. The aim of the article is to conduct a comprehensive analysis of the main approaches to the formation of a marketing automation system through the lens of modern academic research, which will allow identifying the most promising approaches from the perspective of practical implementation. RESEARCH HYPOTHESIS. It is hypothesized that the key method, regardless of the approach to the formation of a marketing aut

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Philipp, Martin. "Marketing Automation zur smarten Kundenkommunikation." Sales Excellence 29, no. 11 (2020): 28–31. http://dx.doi.org/10.1007/s35141-020-0391-x.

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Dr., J. John Manoharan, and E. Sylvia Mrs. "Marketing Automation of Industry 5.0 For Employee Engagement of Marketing Professionals in Pharmaceutical Sector in Coimbatore District." Empirical Economics Letters 24, Special Issue 3 (2025): 120–31. https://doi.org/10.5281/zenodo.15230309.

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The advent of Industry 5.0, the pharmaceutical industry is witnessing many consistent substantial changes. One important tactic to improve marketing professionals' employee engagement is marketing automation. The purpose of this study is to investigate how marketing automation for Industry 5.0 can improve employee engagement among marketing professionals working in the Coimbatore district's pharmaceutical industry. The researchers have used the four statistical methodologies like <strong>regression analysis </strong>to enumerate the relationship between marketing automation and pharma marketin

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Perawati, Gina Nurlatipah. "Pembuatan Otomatisasi Digital Marketing Instagram Yumaree Coffee." Applied Business and Administration Journal 1, no. 3 (2022): 9–15. https://doi.org/10.62201/ez1tz832.

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Digital marketing automation is a service to manage, run, and automate marketing activities to help people work more effectively and efficiently. However, the digital marketing situation at Yumaree Coffee has not gone well, especially on Instagram. This is due to the absence of an automated marketing digitalization system. This project aims to find out what the state of Yumaree Coffee's Instagram is and how to make digital marketing automation on Yumaree Coffee's Instagram. Making this Instagram digital marketing automation includes Auto Like, Auto Comment, Auto Follow, Auto Scheduling, Auto U

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Schoepf, Alex. "Best Practices für Marketing-Automation-Einsteiger." Wirtschaftsinformatik & Management 13, no. 4 (2021): 280–89. http://dx.doi.org/10.1365/s35764-021-00347-6.

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Wood, Claire. "Marketing automation: Lessons learnt so far …" Journal of Direct, Data and Digital Marketing Practice 16, no. 4 (2015): 251–54. http://dx.doi.org/10.1057/dddmp.2015.31.

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Shaw, Robert. "Editorial: Marketing Automation — Myth or Magic?" Journal of Targeting, Measurement and Analysis for Marketing 9, no. 1 (2000): 4–6. http://dx.doi.org/10.1057/palgrave.jt.5740001.

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Dwivedi, Yamini. "Revolutionizing Digital Marketing: The Impact of Generative AI Automation in Transforming Digital Marketing Strategies." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 10 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem37870.

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The rapid advancement of generative artificial intelligence (AI) has sparked a paradigm shift in the digital marketing landscape, offering unprecedented opportunities for automation, personalization, and data-driven decision-making. This paper explores the transformative impact of generative AI automation on digital marketing strategies, emphasizing its role in optimizing content creation, enhancing customer engagement, and improving overall campaign efficiency. By automating repetitive tasks such as copywriting, SEO optimization, and social media management, generative AI allows marketers to

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Gorodetskiy, Yuriy D. "AUTOMATION IN DIGITAL MARKETING: HOW AI TECHNOLOGIES HAVE CHANGED MARKETING STRATEGIES." Journal of Strategic Economic Research, no. 1 (July 8, 2025): 104–16. https://doi.org/10.30857/2786-5398.2025.1.7.

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The modern use of artificial intelligence in digital marketing is highly relevant, as AI technology is rapidly evolving and allows businesses to adapt to new market conditions. The aim of the study was to identify the main advantages and changes that AI technologies bring to the marketing strategies of small and medium-sized businesses. The study used analysis and comparison methods to examine the impact of AI on key marketing processes, including targeting, personalisation, and customer service. It was found that AI allows for better audience segmentation and increased personalisation of offe

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Ashish Babubhai Sakariya. "Future Trends in Marketing Automation for Rubber Manufacturers." Kuwait Journal of Machine Learning 2, no. 1 (2024): 12–19. https://doi.org/10.52783/kjml.274.

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The technologies have been brought to an advanced stage propelled by advanced marketing automations that have changed the rubber manufacturing industry at a revolutionary stage. On the other side of upwardly mobile ecosystem lies these growing trends that leverage artificial intelligence, machine learning and predictive analytics to likely revolutionize the very traditional marketing process. Global market dynamics and challenges, industry specific technological innovations and user insights of Rubber manufacturers are analyzed in this study which helps Rubber manufacturers improving the custo

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Dey, Ms Sangita, and Rudra Prasad Ghosh. "Improvement of CRM through Database Marketing." International Journal for Research in Applied Science and Engineering Technology 11, no. 4 (2023): 841–43. http://dx.doi.org/10.22214/ijraset.2023.50206.

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Abstract: CRM marketing and database marketing are the most recent marketing concepts; however they serve different purposes. Each are distinct in their own fields, with benefits and disadvantages. Database marketing is classic (1970), but CRM was created in 1990 and cannot function without the assistance of a database. CRM marketing services include sales force automation, marketing automation, contact center automation, workflow automation, lead management, and human resource management among others. Database marketing is a sort of direct marketing in which a company's client databases are u

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Ovseenko, Galina A., and Tamara K. Filimonova. "EMAIL AUTOMATION FOR MARKETING CAMPAIGNS: COMPARATIVE ANALYSIS AND SOFTWARE DEVELOPMENT." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/11, no. 158 (2025): 4–10. https://doi.org/10.36871/ek.up.p.r.2025.05.11.001.

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This article considers a comparative analysis of existing software solutions for automating marketing processes, and proposes a concept of developing specialized software for optimizing email marketing for industrial campaigns. The relevance lies in this topic that in the conditions of digitalization of business processes, email marketing remains one of the most effective tools of interaction with customers. However, manual email distribution requires significant time, labor costs, and is prone to human error. This problem is especially acute in marketing departments, where it is necessary to

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Ngabalin, Anna M. "The Impact of Artificial Intelligence on Operational Efficiency in Marketing Management." Asian Journal of Applied Business and Management 4, no. 2 (2025): 545–54. https://doi.org/10.55927/ajabm.v4i2.223.

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This study addresses the critical role of Artificial Intelligence (AI) in enhancing operational efficiency within marketing management, a pressing issue amid rapid digital transformation and increasing market complexity. The research aims to analyze the relationship between AI implementation specifically process automation, marketing personalization, and data analytics and operational efficiency in marketing contexts. Employing a mixed-methods approach, the study collected quantitative data through surveys from 150 marketing professionals and qualitative insights via in-depth interviews with 1

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Yanti, Pitri, Ratih Hurriyati, and Puspo Dewi Dirgantari. "Leveraging Marketing Automation to Enhance Customer Relationship Management and Improve Management Performance in MSME B2B." Jurnal Riset Multidisiplin dan Inovasi Teknologi 2, no. 01 (2023): 184–96. http://dx.doi.org/10.59653/jimat.v2i01.419.

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This study aimed to explore the impact of using marketing automation in customer relationship management strategies and ultimately improving management performance in the context of B2B Micro, Small and Medium Enterprises (MSMEs). The research method involved primary data collection using a quantitative approach and a non-probability sampling method, specifically purposive sampling, on 105 samples that actively use marketing automation tools. The analysis technique used was Structural Equation Modeling (SEM) with the help of Lisrel 8.80 software. The results show that marketing automation has

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Semerádová, Tereza, and Petr Weinlich. "Readiness of small and medium enterprises for marketing automation." ACC Journal 26, no. 2 (2020): 54–68. http://dx.doi.org/10.15240/tul/004/2020-2-005.

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As the technological progress of online shopping and advertising advances with increased speed, marketing automation has been gaining more attention from both practitioners and academics. However, despite the growing popularity of this new marketing approach, there are many restrictions when it comes to its implementation by small and medium enterprises (SMEs). Due to the high requirements regarding the collection of customer data and advanced knowledge necessary to set up and operate marketing automation systems, many enterprises are not able to fully grasp the potential marketing technologie

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Jarosławska-Sobór, Sylwia, Mateusz Dulewski, and Filip Wasilewski. "Automation Marketing in Research Unit — Real Value or Effectiveness Fantasy." Marketing of Scientific and Research Organizations 34, no. 4 (2019): 21–42. http://dx.doi.org/10.2478/minib-2019-0050.

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Summary The aim of the article is to present the issue of Marketing Automation (MA, automation of marketing) and the possibilities of its use in the operational activity of research and scientific entities. MA is a modern, advanced technological solution aimed at improving marketing processes and wider use of data on the market and customers. In recent years it has been one of the most important trends in modern marketing, at the same time posing a real challenge for organizations operating in the field of science and research. The article discusses the experience of the Central Mining Institu

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Rudianto, Rudianto, Misrofingah Misrofingah, Diansanto Prayoga, Juliana Juliana, Saipul Al Sukri, and Kok Shiong Pong. "Understanding Management Marketing in Digitalization and Automation Times." Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi 17, no. 2 (2022): 110–21. http://dx.doi.org/10.24269/ekuilibrium.v17i2.2022.pp110-121.

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This study discusses some of the latest trends in business marketing governance in the era of Automation by emphasizing what is happening in business today compared to the past. This study is based on published data in the literature and internet-based data from various research articles, newspaper reports, and various website sites that actively discuss marketing trend issues in digital technology days. We understand that the business now and in the past still have the same goal, but what makes the difference is the marketing work system that used to be conventional but has now switched to di

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Mokoena, A., and K. K. Govender. "A Framework to Sustain Impact Technology Startups In South Africa." International Journal of Business & Management Studies 06, no. 04 (2025): 21–39. https://doi.org/10.56734/ijbms.v6n4a2.

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The study employs the Technology-Organisation-Environment (TOE) model to develop a framework for adopting marketing automation tools by South African Impact Technology Startups (ITSs). This involved critically analysing the relationships between Awareness of marketing automation tools (AMAT) and the sustainability (SS) of ITSs. It also involved examining the relationship between the various factors of the TOE framework and AMAT and the mediating influence of AMAT in the relationship between the TOE framework factors and SS. This study employed a quantitative exploratory research design and was

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Bajdak, Andrzej. "„Marketing automation” – systemy wspierające i łączące pracę działu marketingu i działu sprzedaży." Nierówności społeczne a wzrost gospodarczy 45, no. 1 (2016): 449–56. http://dx.doi.org/10.15584/nsawg.2016.1.45.

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Mikhalchenkova, M. A. "AUTOMATION OF THE INVESTMENT MARKETING IMPLEMENTATION PROCESS." Vestnik obrazovatel'nogo konsortsiuma Srednerusskii universitet. Informatsionnye tekhnologii, no. 1 (2021): 33–35. http://dx.doi.org/10.52374/52012425_2021_17_1_33.

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Seleznova, Olha, Veronica Shmahina, and Tetyana Yegorova-Gudkova. "Positive and Ntgative Aspects of Pricing Automation in Digital Marketing." Marketing and Digital Technologies 5, no. 3 (2021): 43–52. http://dx.doi.org/10.15276/mdt.5.3.2021.4.

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The aim of the article. The relevance of the study is justified by the fact that users of online shopping services are becoming more and more every day and at the same time there is an active spread of online commerce in terms of digital marketing. In the circumstances of the trading company development and the growing number of its outlets, the task of automating pricing, collecting and analyzing information about market prices is becoming increasingly important. Since trade margins vary for different groups of goods, and the final price depends on the input price of the supplier, setting the

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Mahmood AL-Mulla Hasan, Mohammad, Mohammed Ahmed AL-Hamamy, and Saif Khalid Zakaria. "Marketing Automation is an Entrance to Enhance Marketing Excellence a Survey of the Opinions of a Sample of Workers in the Carrefour Chain of Stores in the Kurdistan Region of Iraq." Himalayan Journal of Economics and Business Management 04, no. 02 (2023): 1–8. https://doi.org/10.47310/hjebm.2023.v04i02.180.

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With the development of technology and the increased interest in e-marketing, reliance on marketing automation has grown due to the emergence of many automated marketing platforms available to organizations. This is done in order to improve the growth of their projects. In 2018, approximately 49% of organizations regularly used marketing automation. This technology automatically identifies the target customer and designs relevant content based on their behavior. It also automates repetitive tasks, reduces human errors, and helps achieve better results, instead of manual work. Competition is ex

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Abhaykumar Dalsaniya. "Revolutionizing digital marketing with RPA: Automating campaign management and customer engagement." International Journal of Science and Research Archive 8, no. 2 (2023): 724–36. http://dx.doi.org/10.30574/ijsra.2023.8.2.0171.

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As the field of digital marketing has started escalating at lightning speed, a rise in demands for enhanced and fast removes, higher accuracy, and personalization has surged the selection of modern technology. These, among other things, belong to an innovative tool, Robotic Process Automation (RPA). This article explores how RPA revolutionizes digital marketing by looking at patterns and automating actions in campaigns and client communications. E-marketing was a completely manual process, with data input, campaign monitoring, and interaction with customers. RPA has the answer to these process

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Honeycutt, Earl D., Tanya Thelen, Shawn T. Thelen, and Sharon K. Hodge. "Impediments to sales force automation." Industrial Marketing Management 34, no. 4 (2005): 313–22. http://dx.doi.org/10.1016/j.indmarman.2004.09.012.

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Łapińska, Magdalena. "MarTech — Marketing Technology a rozwój platform SaaS do automatyzacji marketingu." Marketing i Rynek 2019, no. 3 (2019): 17–24. http://dx.doi.org/10.33226/1231-7853.2019.3.2.

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Hardiyanto, Ifan Rifai, and Intan Dzikria. "Perancangan Sistem Persewaan Ruang Bisnis dengan Metode Prototype." Journal Cerita 9, no. 2 (2023): 141–55. http://dx.doi.org/10.33050/cerita.v9i2.2718.

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Automation helps humans do manual work easily and the information they get is up-to-date. One of the automation implementations is room rental. Room rentals are currently still not widely done online and reach all over Indonesia. Some room providers only use automation for their own space rentals. Ordering and marketing allow only limited automation within the scope of the provider. The purpose of this research is to design a website-based business space rental system using the prototype method. Research shows that business space reservation information systems can manage business space rental

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Chen, Mercy. "Role of Artificial Intelligence in Marketing Automation in China." International Journal of Strategic Marketing Practice 6, no. 2 (2024): 25–35. http://dx.doi.org/10.47604/ijsmp.2745.

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Purpose: The aim of the study was to examine the Role of Artificial Intelligence in Marketing Automation in China Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that the role of artificial intelligence (AI) in marketi

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Redding, Shane. "Can marketing automation be the glue that helps align sales and marketing?" Journal of Direct, Data and Digital Marketing Practice 16, no. 4 (2015): 260–65. http://dx.doi.org/10.1057/dddmp.2015.27.

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Young, Britney. "Using marketing automation to stand out with your customers." Journal of Digital & Social Media Marketing 13, no. 1 (2025): 24. https://doi.org/10.69554/clxg6180.

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In today’s competitive marketplace, customer expectations are higher than ever before. Brands are constantly searching for innovative ways to engage their audience, drive conversions and build lasting relationships. Marketing automation is a powerful tool that allows businesses to meet these demands by delivering personalised, timely and relevant content at scale. This paper describes how marketing automation can be used to exceed customer expectations, exploring such key areas as performance marketing, types of automated e-mails, leveraging customer data for personalisation, and the role of a

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Kohli, Sankalp. "Petro-Retail Automation - As a Marketing Tool in Near Future." International Journal of Scientific Engineering and Research 11, no. 1 (2023): 61–67. https://doi.org/10.70729/se23125221548.

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Elkhatibi, Yassine, and Redouane Benabdelouhed. "Digital Revolution: How AI is Transforming Content Marketing." International Journal of Advanced Multidisciplinary Research and Studies 4, no. 5 (2024): 775–77. http://dx.doi.org/10.62225/2583049x.2024.4.5.3324.

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Artificial Intelligence (AI) is revolutionising content marketing by automating key processes and enabling personalisation on a massive scale. Using technologies such as Machine Learning and Natural Language Processing, AI can generate content quickly, identify SEO-relevant keywords and improve campaign performance. It analyses user behaviour, anticipates their needs and optimises marketing strategies in real time. However, this automation poses ethical challenges, such as algorithmic bias and over-reliance on technology. To exploit these tools responsibly, it is crucial that companies adopt e

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Carré, Fabien. "Marketing automation et CCM : valoriser les données clients." Archimag N°355, no. 5 (2022): 26–27. http://dx.doi.org/10.3917/arma.355.0026.

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Мынжасарова, Маржан. "Implementation of automation of information processes in marketing." Экономика и предпринимательство, no. 11(136) (February 27, 2022): 856–58. http://dx.doi.org/10.34925/eip.2021.11.136.171.

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В статье рассматривается роль информационных процессов и технологий в маркетинге, процесс формирования автоматизированной маркетинговой информационной системы, а также комплекс мероприятий организационного и технического характера, который позволяет снизить степень участия персонала в осуществлении той или иной функции производственного процесса и процесса управления. The article examines the role of information processes and technologies in marketing, the process of forming an automated marketing information system, as well as a set of organizational and technical measures that can reduce the

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Skiera, Bernd. "Challenges of Marketing Automation: Linking MarTech & SalesTech." NIM Marketing Intelligence Review 14, no. 2 (2022): 11–17. http://dx.doi.org/10.2478/nimmir-2022-0011.

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A., Karthik, and Domala Narsaiah. "Marketing Automation Customer Growth Predictions Using Ensemble Learning." Journal of Advancement in Communication System 5, no. 3 (2022): 1–9. https://doi.org/10.5281/zenodo.7404295.

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<em>The percentage of a company's total customer base that decides to switch service providers is referred to as "customer churn." Client relationship management, also known as CRM, is a type of company strategy that aims to provide customers with an extraordinary experience by combining cutting-edge technology with customer requirements. Both the improvement of business ties and the assistance provided to the company in maintaining a distance from its consumers are of equal importance. One of our primary objectives is to construct a dependable churn prediction model so that we c

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