Relevant bibliographies by topics / Marketing B2C

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing B2C'

Author: Grafiati
Published: 7 September 2021
Last updated: 29 July 2025

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Journal articles on the topic "Marketing B2C"

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Shambavi, Rajagopal, and Sitalakshmi Ramanan. "Gulfire: in line of fire." Emerald Emerging Markets Case Studies 1, no. 4 (2011): 1–6. http://dx.doi.org/10.1108/20450621111201266.

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Subject area Marketing Communication. Study level/applicability At the undergraduate level, this case can be used in marketing courses such as Marketing Fundamentals, Marketing Management, Marketing Communication and Consumer Behavior. This case may also be used for Master's level students for Quality when focusing on safety/security in offices and factories. Case overview This case is used to introduce the concept of B2B and B2C marketing and explore the possibilities of converting an industry that essentially uses B2B marketing communication to choose B2C options. This case is also important
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Djurakulovich, Safarov Bakhtior. "STRATEGIES AND DIFFERENCES IN B2B AND B2C MARKETING." International Journal Of Management And Economics Fundamental 03, no. 05 (2023): 49–57. http://dx.doi.org/10.37547/ijmef/volume03issue05-07.

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The article classifies B2B and B2C markets and performs their comparative analysis. The target audience of the B2B and B2C market, the specific characteristics of the sale of goods, transactions, distribution channels, customer behavior and their actions in these markets are classified and their distinctive features are studied.
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Mustafina, G. G. "Internet marketing tools in the B2B sector." Bulletin of the State University of Education. Series: Economics, no. 4 (January 21, 2025): 70–79. https://doi.org/10.18384/2949-5024-2024-4-70-79.

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Aim. Evaluation of the available Internet marketing tools and identification of the specifics of their use in the B2B market.Methodology. The main method is the analysis of scientific publications and content analysis of the use of Internet advertising by enterprises in the B2B sector. The comparison method is used in comparing various tools.Results. The differences in the use of Internet marketing tools by enterprises in the B2B and B2C sectors have been revealed. In the B2B sector, the main direction of promotion on the Internet, therefore, resources that are not very popular in the B2C sect
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МАРКИН, М. И. "DIGITAL MARKETING AS A STARTUP GROWTH DRIVER: THEORETICAL ASPECT." Экономика и предпринимательство, no. 4(153) (June 15, 2023): 838–43. http://dx.doi.org/10.34925/eip.2023.153.4.160.

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В рамках систематического обзора литературы мы представляем целостный обзор, охватывающий области роста стартапов, которые используют цифровой маркетинг. Мы также обсуждаем, как усилия цифрового маркетинга дополняют зрелость стартапов. Кроме того, мы анализируем различия в использовании цифрового маркетинга B2B и B2C и обсуждаем, как новые технологии влияют на цифровой маркетинг. Связь между расширенным влиянием цифрового маркетинга, проблемами стартапов и областями роста приводит к выявлению драйверов роста стартапов, поддерживаемых цифровым маркетингом. As part of a systematic review of the
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Boiko, N. O. "Peculiarities of Application of Internet Promotion Tools in the B2B Market." Business Inform 5, no. 532 (2022): 133–37. http://dx.doi.org/10.32983/2222-4459-2022-5-133-137.

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The aim of the article is to determine the differences between Internet marketing in the B2C and B2B sectors, analysis of the most trendy tools of Internet marketing in the B2B sector in order to determine their effective impact on marketing activities and enterprises operating in the B2B market as a whole. It was reasonable to assume that Internet marketing tools are more adapted to the field of B2C. Many industrial companies have ignored the use of modern Internet promotion tools, thus losing market share and potential buyers, giving way to those who quickly adapt to new trends. However, whe
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Santos, Leandro Lima, Felipe Mendes Borini, Rafael Morais Pereira, and Thelma Valéria Rocha. "A AUTONOMIA DE MARKETING DE SUBSIDIÁRIAS ESTRANGEIRAS PARA ADAPTAÇÃO LOCAL EM ECONOMIAS EMERGENTES/MARKETING AUTONOMY OF FOREIGN SUBSIDIARIES FOR LOCAL ADAPTATION IN EMERGING MARKETS." Revista Eletrônica de Administração e Turismo - ReAT 10, no. 5 (2017): 1118. http://dx.doi.org/10.15210/reat.v10i5.10641.

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O objetivo principal do estudo foi identificar se as empresas multinacionais estrangeiras localizadas em mercados emergentes, como o Brasil, utilizam mais o marketing local (autonomia de marketing) como estratégia para expansão da comercialização de seus produtos. Por meio de uma análise comparativa entre subsidiárias classificadas em Business to Business (B2B) e Business to Consumer (B2C), foi possível mensurar o grau de autonomia concedido por suas matrizes para três variáveis estratégicas: lançamento, posicionamento e comunicação de novos produtos. Em seguida, realizou-se um teste de hipóte
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Silva, Susana Costa e., Paulo Alexandre Oliveira Duarte, and Sara Resende Almeida. "How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C." Journal of Business & Industrial Marketing 35, no. 12 (2020): 2097–110. http://dx.doi.org/10.1108/jbim-06-2019-0291.

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Purpose The purpose of this study is to understand and compare how business-to-business (B2B) and business-to-consumer (B2C) companies evaluate the return on investment (ROI) on their social media marketing (SMM) programmes and how the investment is handled in these type of marketing programmes. Design/methodology/approach A mixed-methods approach involving multiple cases and a survey was used. Data were collected from personal interviews with eight professionals responsible for SMM management, from four B2B and four B2C companies, complemented with responses to a web-based survey by the other
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Mohapatra, Subhalaxmi, and Risha Roy. "Iro Iro – should the brand go circular B2B or B2C way." Emerald Emerging Markets Case Studies 14, no. 2 (2024): 1–19. http://dx.doi.org/10.1108/eemcs-12-2023-0484.

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Learning outcomes After completion of the case study, students will be able to understand how a business model could use sustainability to develop a brand, assess the marketing logic of a new startup and how that links to marketing plan, identify the relevance and need of a marketing plan in a startup and its growth, understand the differences between business-to-business (B2B) and business-to-consumers (B2C) business strategy for a new startup and enable the construction of a communication strategy for promoting a brand. Case overview/synopsis Iro Iro is a circular fashion business founded by
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Rizky, Harry. "The Influence of B2B (Business to Business) and B2C (Business to Customer) Marketing Strategies on How to Purchase Lion Group Aircraft Tickets in The Public Environment." Journal of Social Research 2, no. 8 (2023): 2688–97. http://dx.doi.org/10.55324/josr.v2i8.1324.

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Airfare is a form of agreement between the buyer of flight services and the airline. Ticket sales are the biggest income for an airline company engaged in civil aviation. Airline companies will certainly carry out various strategies to support the marketing of their products. Including the use of B2B and B2C marketing strategies. Airline ticket sales are spread in various ways, either by buying from airlines directly by ordering through the company's website or the company's ticketing office through airline ticket sales agents or through airline ticket sales applications. This study aims to de
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Ghazaryan, Satenik, Pavel Domnin, Askar Kinzhigaliev, and Tatyana Sokolova. "CURRENT APPROACH TO CUSTOMER BASE SEGMENTATION FOR DIGITAL B2C AND B2B COMPANIES." Modern economic research 954, no. 3 (62) (2024): 174–79. https://doi.org/10.5281/zenodo.13683358.

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This paper investigates the application of digital technologies in e-commerce for addressing customer base segmentation challenges in B2B and B2C communication channels. The article emphasizes that customer segmentation is a fundamental task in e-commerce, whose solution optimizes customer interaction and improves marketing and sales efficiency. It describes the conceptual differences between B2B and B2C customer segments, identifies key segmentation criteria, and explores the technologies utilized in this process. The paper defines a conceptual algorithm for customer base segmentation, which
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Dissertations / Theses on the topic "Marketing B2C"

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Sawant, Samir. "Mobile marketing strategies for B2C companies." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59272.

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Thesis (S.M. in System Design and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2010.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 60).<br>Mobile application ('apps') development is a recent pandemic phenomenon; companies that are not associated with mobile technologies are noticing it and want to develop their own mobile apps. However, these companies do not realize that they need to have a mobile strategy in place, just like their IT strategy. Mobile technology is a new paradigm for businesses. The mobile device is em
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Madosh, Farzana, and Betty Ålander. "An Evaluation of the Marketing Process in B2B and B2C Startups." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261656.

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Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. Despite the vital role and the urge to further understand marketing, there is a lack of research about marketing in the small entrepreneurial business context that is encountered in startups. In addition, a call for further development of empirical research is identified in the busi
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Lamas, Ana Patrícia Araújo. "Plano de marketing digital para a marca Healsi Water." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19390.

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Mestrado em Marketing<br>As transformações sociais e tecnológicas dos últimos anos tornaram a adoção do online num fator crítico de sucesso para as organizações. Contudo, são poucas as empresas que apostam nesta vertente por forma a impulsionar o seu negócio. Muitas vezes por falta de conhecimento, outras vezes por medo em explorar. Deste modo, torna-se imperativo desenvolver-se um plano de marketing digital com a respetiva análise de dados para que se observem os benefícios que podem ser extraídos desta era digital. O presente plano de marketing digital tem por objetivo aumentar a notoriedad
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Silva, Teresa Maria Rocha Fernandes da. "Marketing Relacional e Relacionamento em Mercados B2C: Do Paradoxo à Realidade." Doctoral thesis, Faculdade de Economia da Universidade do Porto, 2009. http://hdl.handle.net/10216/22312.

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Ciências Empresariais<br>Nos anos 90, o tópico marketing relacional tornou-se de grande interesse quer para os académicos quer para profissionais. No entanto, desde meados da década de 90, o marketing relacional começa a ser acusado de ser um conceito abstracto, com aplicabilidade prática questionável. O objectivo deste trabalho é discutir as relações em mercados B2C, considerando que ambas as partes envolvidas e o contexto onde decorrem afecta a sua natureza. O estudo apresenta um modelo conceptual para relações em mercados de consumo. A análise parte do pressuposto que existem diferentes
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Silva, Teresa Maria Rocha Fernandes da. "Marketing Relacional e Relacionamento em Mercados B2C: Do Paradoxo à Realidade." Tese, Faculdade de Economia da Universidade do Porto, 2009. http://hdl.handle.net/10216/22312.

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Ciências Empresariais<br>Nos anos 90, o tópico marketing relacional tornou-se de grande interesse quer para os académicos quer para profissionais. No entanto, desde meados da década de 90, o marketing relacional começa a ser acusado de ser um conceito abstracto, com aplicabilidade prática questionável. O objectivo deste trabalho é discutir as relações em mercados B2C, considerando que ambas as partes envolvidas e o contexto onde decorrem afecta a sua natureza. O estudo apresenta um modelo conceptual para relações em mercados de consumo. A análise parte do pressuposto que existem diferentes
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Janů, Šimon. "Marketingová strategie pro společnost HASOFT, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377570.

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The master's thesis is the suggestion of marketing strategy for HASOFT, s.r.o. company. Thesis is separated to three parts. Theoretical, analytic and third part contains some of my proposals and designs. First part is a detailed description of theoretical resources. The second part is focused on the complex analysis of the company and results of this research. On the basis of these facts I work out a marketing strategy which contains couple proposals and design for this company.
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Hladíková, Jana. "Zavedení modulu elektronického obchodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221780.

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The diploma paper deals with the introducing of an e-business module in the MVDr. Ivo Dupal - SANVET company in which I have been currently working. The paper involves the Internet and e-business analyses and an analysis of the MVDr. Ivo Dupal - SANVET company and a proposal for the introduction of e-business in the above mentioned company. The paper also comprises an implementation proposal to solve this problem issue and its economic and managerial evaluation.
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Eck, Johanna, and Johansson Sofie. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79891.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C.  This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and eval
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Johansson, Sofie, and Johanna Eck. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79893.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C.  This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and eval
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Mugrauer, Alex, and Johannes Pers. "Marketing managers in the age of AI : A multiple-case study of B2C firms." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161285.

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The growing capacity of artificial intelligence (AI) has been compared to how electricity transformed our world and industries a hundred years ago. AI is changing the rules, roles and tools of marketing, as marketing is one of the most prosperous areas to implement AI in. Accordingly, the role of marketing manager is expected to transform to a large extent. This calls for further research, since the area appears underexplored in relation to its weight of importance. Thus, the main purpose of this thesis is to contribute to the literature in marketing and management by exploring the ongoing tra
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Books on the topic "Marketing B2C"

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Medeiros, Nilcéia Lage de. B2C percepções de editores de livros. Baraúna, 2009.

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Seebacher, Uwe G., ed. B2B Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-54292-4.

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Bek, Nadezhda. B2B Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is i
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Seebacher, Uwe G. B2B-Marketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30971-8.

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Seebacher, Uwe, ed. Praxishandbuch B2B-Marketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31651-8.

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Seebacher, Uwe, ed. Praxishandbuch B2B-Marketing. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40037-8.

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Purle, Enrico, Mahmut Arica, Sabine Korte, and Henning Hummels. B2B-Marketing und Vertrieb. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7.

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Ivanova-Gongne, Maria, Lasse Torkkeli, Nikolina Koporcic, and Wilhelm Barner-Rаsmussen. Individuals in B2B Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003388036.

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W, Speh Thomas, ed. Business marketing management: B2B. South-Western Cengage Learning, 2010.

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Durst, Carolin, ed. B2B Digital Marketing Playbook. Springer Berlin Heidelberg, 2025. https://doi.org/10.1007/978-3-658-45379-4.

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Book chapters on the topic "Marketing B2C"

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Helmold, Marc. "B2B and B2C Marketing." In Management for Professionals. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-10097-0_4.

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Jeannet, Jean-Pierre, Thierry Volery, Heiko Bergmann, and Cornelia Amstutz. "Marketing and Sales Processes." In Masterpieces of Swiss Entrepreneurship. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65287-6_13.

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AbstractNot different from many other, larger companies, marketing and sales processes at SMEs have undergone constant changes. The chapter details how SMEs dealt with the tension between marketing and sales, how they differentiated in B2B vs. B2C environments. For B2C companies, global brand building becomes important. All firms, regardless of industry environment, had constantly professionalized the marketing process. Choosing a product or company name can be crucial in a global environment. In the B2B environment, marketing and selling differ from the consumer markets and are focused more o
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Ahlert, Dieter, Julian Kawohl, Isabelle Kes, et al. "Solution Selling im B2C-Bereich." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_2.

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Garry, Tony. "Business-to-Consumer (B2C) Marketing." In The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan UK, 2018. http://dx.doi.org/10.1057/978-1-137-00772-8_22.

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Mörk, Olaf. "Die Situative-Content-Marketing-Strategie (SCMS) für B2B und B2C." In Situative Content-Marketing-Strategie. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34328-6_3.

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Kleinemaß, Mike. "From Zero to Hero – Eine Fallstudie von B2C Praktiken als Umsatzbringer im B2B." In Praxishandbuch B2B-Marketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31651-8_32.

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Nasiopoulos, Dimitrios K., Deltouzou Ioanna, Galanis Lida, Papailiou Paraskevi, and Despina S. Giakomidou. "Modeling of B2C Communication Strategies in Electronic Commerce." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_64.

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Mörk, Olaf. "Umstände, die in Zukunft den Content bei B2B und B2C massiv beeinflussen." In Situative Content-Marketing-Strategie. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34328-6_9.

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Mörk, Olaf. "Drastischer Umbruch im Informationsverhalten bei B2B und B2C: Lesen, Hören, Sehen." In Proaktive Marketing- und Vertriebs-Impulse. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-42005-5_14.

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Backaler, Joel. "Business to Consumer (B2C) Influencer Marketing Landscape." In Digital Influence. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-78396-3_5.

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Conference papers on the topic "Marketing B2C"

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Regis, Hayanny Helen Santos, Maria Júlia Fernandes Capellato, Thalia dos Santos, and Luis Carlos de Marino Schiavon. "GESTÃO DA QUALIDADE: um estudo de caso nas campanhas de Paid Media para geração de Leads B2B em uma empresa de produção digital." In VII Simpósio de Tecnologias da Fatec de Sertãozinho (SITEFA/Stz). Fatec Sertãozinho, 2024. https://doi.org/10.33635/sitefa.v7i1.297.

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Neste estudo, analisamos a subjetividade associada à excelência, demonstrando como distintos setores empresariais percebem e julgam a excelência de produtos e serviços. Ao revisar a literatura e realizar um estudo de caso em uma agência de publicidade business to business (B2B), ressaltamos a relevância da Gestão da Qualidade Total (GQT) na busca pela competitividade, conforme apontado por Martinelli (2009). A utilização de ferramentas de qualidade, como os indicadores chave de desempenho (KPIs) e a metodologia dos 5 Por Quês, desempenham um papel crucial ao identificar e solucionar problemas,
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Chaudhari, Meghasham, Meenal K. Pendse, and Varsha Murhe. "Empowering B2B Sales Through AI-Driven Human Resource Strategies: Bridging Marketing and HR for Enhanced Sales Performance." In 2025 3rd International Conference on Communication, Security, and Artificial Intelligence (ICCSAI). IEEE, 2025. https://doi.org/10.1109/iccsai64074.2025.11064015.

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Li, Weichun. "SWOFT Analysis of B2C Garment Marketing in China." In 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/iccese-17.2017.147.

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Krah, Bernhard Alexander. "THE DIFFERENT APPROACHES FOR THE MARKET SEGMENT B2G (B2A) COMPARED TO B2B AND B2C, BASED ON A CASE STUDY FOR INFRASTRUCTURE IN THE PHILIPPINES." In 6th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eraz.s.p.2020.95.

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In today´s highly competitive marketing methods, the market segments B2B (Business-to-Business) and B2C (Business-to-Consumer) are very well established and applied. The worldwide largest market segment, the B2A/B2G (Business-to-Administration/Business-to-Government) however, has until now received little or no attention in the literature. In the theoretical part of this paper, a focus has been placed on the measurements, how a company is able to find the right approach to operate its business successfully in this very specific business segment, where the players have completely different moti
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Davidaviciene, Vida, Sigitas Davidavicius, and Rima Tamosiuniene. "B2C Marketing Communication in Social Media: Fashion Industry Specifics." In 2019 International conference on Creative Business for Smart and Sustainable Growth (CREBUS). IEEE, 2019. http://dx.doi.org/10.1109/crebus.2019.8840067.

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Xu, Xixi, Zhizhen Bu, and Zhigang Fan. "Research on Marketing Strategy of B2C E-Commerce Platform Based On Marketing Strategy Triangle Model." In 5th International Conference on Financial Innovation and Economic Development (ICFIED 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200306.055.

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An Hexin and Tian Jing. "The analysis of B2C e-commerce implementation of the experiential marketing strategy." In 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC). IEEE, 2011. http://dx.doi.org/10.1109/aimsec.2011.6010532.

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Lan, Yuan-Yuan, and Xiao-Ting Qu. "Research on B2C E-commerce Marketing Strategies Using Jingdong Mall as an Example." In 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17). Atlantis Press, 2017. http://dx.doi.org/10.2991/icmesd-17.2017.100.

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Buzgău, Horațiu Oliviu, and Smaranda Adina Cosma. "Boosting Agribusinesses with Brands during COVID-19 Pandemic." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.87.

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Abstract:
Agribusiness is one of the major forces in global economic devel­opment. Since the 1980s, diversification has been seen by agribusiness as one of the right strategies to improve and increase its status, but the COVID-19 pandemic has exposed the vulnerabilities of agribusiness. In this new context, companies have capitalized on the marketing dimension, shaping their iden­tity to transfer and add value, especially to end consumers. The brand is an intangible bridge that strengthens entrepreneurial capital. The paper aims to analyze the impact of the COVID-19 pandemic on the main players in the a
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Dai, Debao, and Xiaohui Gu. "Study on the Location of Distributed Distribution Centers: Considering Dual Marketing Channel in B2C E-commerce Environment." In 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/emim-17.2017.208.

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Reports on the topic "Marketing B2C"

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McKittrick, Susan. The New B2B Marketing in Practice. Patricia Seybold Group, 2010. http://dx.doi.org/10.1571/cs11-18-10cc.

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