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Dissertations / Theses on the topic 'Marketing B2C'

Author: Grafiati

Published: 7 September 2021

Last updated: 29 July 2025

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1

Sawant, Samir. "Mobile marketing strategies for B2C companies." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59272.

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Thesis (S.M. in System Design and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2010.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 60).<br>Mobile application ('apps') development is a recent pandemic phenomenon; companies that are not associated with mobile technologies are noticing it and want to develop their own mobile apps. However, these companies do not realize that they need to have a mobile strategy in place, just like their IT strategy. Mobile technology is a new paradigm for businesses. The mobile device is em

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2

Madosh, Farzana, and Betty Ålander. "An Evaluation of the Marketing Process in B2B and B2C Startups." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261656.

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Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. Despite the vital role and the urge to further understand marketing, there is a lack of research about marketing in the small entrepreneurial business context that is encountered in startups. In addition, a call for further development of empirical research is identified in the busi

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Lamas, Ana Patrícia Araújo. "Plano de marketing digital para a marca Healsi Water." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19390.

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Mestrado em Marketing<br>As transformações sociais e tecnológicas dos últimos anos tornaram a adoção do online num fator crítico de sucesso para as organizações. Contudo, são poucas as empresas que apostam nesta vertente por forma a impulsionar o seu negócio. Muitas vezes por falta de conhecimento, outras vezes por medo em explorar. Deste modo, torna-se imperativo desenvolver-se um plano de marketing digital com a respetiva análise de dados para que se observem os benefícios que podem ser extraídos desta era digital. O presente plano de marketing digital tem por objetivo aumentar a notoriedad

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Silva, Teresa Maria Rocha Fernandes da. "Marketing Relacional e Relacionamento em Mercados B2C: Do Paradoxo à Realidade." Doctoral thesis, Faculdade de Economia da Universidade do Porto, 2009. http://hdl.handle.net/10216/22312.

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Ciências Empresariais<br>Nos anos 90, o tópico marketing relacional tornou-se de grande interesse quer para os académicos quer para profissionais. No entanto, desde meados da década de 90, o marketing relacional começa a ser acusado de ser um conceito abstracto, com aplicabilidade prática questionável. O objectivo deste trabalho é discutir as relações em mercados B2C, considerando que ambas as partes envolvidas e o contexto onde decorrem afecta a sua natureza. O estudo apresenta um modelo conceptual para relações em mercados de consumo. A análise parte do pressuposto que existem diferentes

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Silva, Teresa Maria Rocha Fernandes da. "Marketing Relacional e Relacionamento em Mercados B2C: Do Paradoxo à Realidade." Tese, Faculdade de Economia da Universidade do Porto, 2009. http://hdl.handle.net/10216/22312.

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Ciências Empresariais<br>Nos anos 90, o tópico marketing relacional tornou-se de grande interesse quer para os académicos quer para profissionais. No entanto, desde meados da década de 90, o marketing relacional começa a ser acusado de ser um conceito abstracto, com aplicabilidade prática questionável. O objectivo deste trabalho é discutir as relações em mercados B2C, considerando que ambas as partes envolvidas e o contexto onde decorrem afecta a sua natureza. O estudo apresenta um modelo conceptual para relações em mercados de consumo. A análise parte do pressuposto que existem diferentes

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6

Janů, Šimon. "Marketingová strategie pro společnost HASOFT, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377570.

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The master's thesis is the suggestion of marketing strategy for HASOFT, s.r.o. company. Thesis is separated to three parts. Theoretical, analytic and third part contains some of my proposals and designs. First part is a detailed description of theoretical resources. The second part is focused on the complex analysis of the company and results of this research. On the basis of these facts I work out a marketing strategy which contains couple proposals and design for this company.

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Hladíková, Jana. "Zavedení modulu elektronického obchodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221780.

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The diploma paper deals with the introducing of an e-business module in the MVDr. Ivo Dupal - SANVET company in which I have been currently working. The paper involves the Internet and e-business analyses and an analysis of the MVDr. Ivo Dupal - SANVET company and a proposal for the introduction of e-business in the above mentioned company. The paper also comprises an implementation proposal to solve this problem issue and its economic and managerial evaluation.

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Eck, Johanna, and Johansson Sofie. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79891.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and eval

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Johansson, Sofie, and Johanna Eck. "Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79893.

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Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. This study explores why social media marketing is less common in B2B than B2C. This was done by conducting eleven one-on-one interviews with people who work at different B2B companies, and who have influence over their respective company’s marketing process. To analyse and eval

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10

Mugrauer, Alex, and Johannes Pers. "Marketing managers in the age of AI : A multiple-case study of B2C firms." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161285.

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The growing capacity of artificial intelligence (AI) has been compared to how electricity transformed our world and industries a hundred years ago. AI is changing the rules, roles and tools of marketing, as marketing is one of the most prosperous areas to implement AI in. Accordingly, the role of marketing manager is expected to transform to a large extent. This calls for further research, since the area appears underexplored in relation to its weight of importance. Thus, the main purpose of this thesis is to contribute to the literature in marketing and management by exploring the ongoing tra

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Danieli, Ela. "Social Media Marketing System Aiming at Increasing Purchase Intentions on B2c E-Commerce Sites." Thesis, Linnéuniversitetet, Institutionen för medieteknik (ME), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54255.

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The purpose of this thesis is to analyse and to explore how B2C e-commerce businesses could use social media marketing strategies to increase their consumers purchase intentions on their sites. Findings enabled the development and research of a comprehensive social media marketing system which includes a general set of components and tools aiming at increasing purchase intentions on such sites. The theoretical framework of the thesis is based on literature as well as previous studies of Social Media, Social Media Marketing, Social Media Marketing System, E-commerce, B2C, Social Commerce, S-com

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Erlandsson, Filip. "Marketing 2.0 – Managing the social web : A qualitative study about Swedish B2C companies social media marketing and their need for tools." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-150391.

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The foundation of social media has created a new channel for marketing. Businesses havestarted to acknowledge the fact that you need to be active in social media. The question is no longer whether you do social media or not, it is how well you do it. An important factor in answering that question positively is the process of marketing in social media. Since this concept of marketing in social media is fairly new, there is little knowledge in how to achieve effective publishing and marketing. An answer to that could be the use of tools to manage the social media marketing.This thesis investigat

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Deustua, Aris Marco. "Percepción de valor del branding en las startups B2C en el Perú." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/621004.

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El siguiente estudio de investigación inició a mediados del año 2015 y fue concebido en base a una serie de experiencias personales que el autor obtuvo al laborar por casi tres años dentro una startup nacional. Al permanecer esta cantidad de tiempo en un ecosistema relativamente nuevo y complejo, y sobre todo compartiendo diferentes prácticas y vivencias con otras startups de diversos rubros, se fue desarrollando una constante interrogante sobre cómo este tipo de negocios maneja sus procesos de comunicación, publicidad, marketing y branding. En especial, este último, ya que al ser emprendimien

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Schwarzbach, Loise Cristina. "Tipo de perda e qualidade da recuperação em transgressões no relacionamento B2C." reponame:Repositório Institucional da UFPR, 2015. http://hdl.handle.net/1884/38197.

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Orientadora : Profª. Drª. Danielle Mantovani Lucena da Silva<br>Dissertação (mestrado) - Universidade Federal do Paraná, Setor de Ciências Sociais Aplicadas, Programa de Pós-Graduação em Administração. Defesa: Curitiba, 30/03/2015<br>Inclui referências : fls. 116-124<br>Resumo: O objetivo desta pesquisa foi verificar a influência do tipo de perda (tangível vs psicológica) e do desempenho da recuperação (alta vs media vs baixa) de transgressões no relacionamento B2C - Business to Consumer sobre a avaliação do relacionamento (satisfação geral, lealdade, confiança e emoções negativas) com a empre

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Liu, Da. "Analyzing and comparing strategies of Gallo and Delta : between offline and online B2C entry and marketing in China." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/19864.

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Mestrado em Gestão/MBA<br>Empresas e marcas portuguesas como o Gallo e o Delta entram nos mercados chineses há cerca de uma década. Este estudo analisa historicamente as estratégias de entrada e marketing dessas duas marcas na China, já que Gallo e Delta enfrentaram desafios tanto como marcas estrangeiras quanto como uma dieta culturalmente diferente na China. A tese adotou estruturas analíticas para discutir as operações das duas empresas na China como marcas estrangeiras. Como conclusão e análise mais aprofundada, este estudo compara as estratégias offline e online (principalmente Taobao do

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Lužník, Tomáš. "Implementace ERP systému ve firmě a jeho propojení s E-shopem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223198.

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This thesis deals with the ERP system at the interconnection of e-commerce companies and proposing solutions to implement processes in companies that are logical and functional as well, which will assist in the efficient running of the company for profit. Specifies the main characteristics of the ERP system and e-commerce, and the terms of the legal aspects of Internet business and includes variations of the ERP system design with links to electronic commerce.

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Pechová, Erika. "Návrh strategie elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223199.

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This thesis deals with the creation of e-commerce companies annd prooposing solution to implement e-commrce. The theoretical part specifies the characteristics of electronic commerce, conditions and legal aspects of trading on the Internet. The practical part includes draft versions of e-commerce and its economic evaluation.

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Mohamad, Zaki Nur Amalina. "The Role of Social Media in Business-to-business (B2B) Relationship Marketing." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/367619.

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Traditionally, consumers used social media –—such as blogs, social networking sites, and video sharing sites–—to share their experiences of a product or service. Increasingly, however, consumers are utilising these platforms to not only interact with consumers, but to better engage with companies. This represents the social media phenomenon, which can now significantly impact a company’s strategy, sales, and even survival. Yet, many companies ignore or abstain from using this form of media largely due to a lack of understanding what social media entails and what benefits it can provide to both

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Morcinek, Petr. "Elektronický obchod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222002.

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This paper focuses on the electronic trade in the Czech Republic and on its current state. Goal of the thesis is to formulate the strategy for employing and operation of the electronic shop which would be understandable for the wide public and create a concrete proposal of the electronic shop including the strategy for the submitter. Theoretical part of the thesis focuses on defining the electronic shop as a concept. There is also an analysis of the current state in the Czech Republic there. Empirical part then formulates the strategy for implementation and operation of the electronic shop and

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Azouri, Marwan. "The impact of social media on B2C commercial organizations performance." Thesis, Dijon, 2016. http://www.theses.fr/2016DIJOE010.

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Depuis des décennies, la seule obsession de la stratégie organisationnelle des entreprises est de pouvoir fidéliser les consommateurs en les incitants à acheter le produit ou service qu’ils offrent afin de pouvoir améliorer leurs performances financières. Les réseaux sociaux vont transformer en profondeur le fonctionnement organisationnel des entreprises. Les réseaux sociaux dévoilent la structure organisationnelle d'une entreprise car ils sont également les porteurs d'information « confidentielles » livrées sans réserve par des employés peu discrets. Les RS sont une force puissante avec lesqu

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Nguyen, Hoang Phuong Linh. "Mesure de la qualité de service logistique en contexte e-commerce B2C, satisfaction et intention de ré-achat." Thesis, Lyon, 2020. http://www.theses.fr/2020LYSES018.

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Les ventes en ligne ont connu une croissance spectaculaire au cours des dernières années. Le succès du e-commerce implique également des risques. L’un d’entre eux concerne le service logistique. Force est de constater que les consommateurs sont de plus en plus exigeants vis-à-vis du service e-logistique. Ce dernier constitue actuellement l’une des attentes majeures du consommateur. Or, peu de recherches académiques se sont intéressées au service e-logistique tel que le consommateur le perçoit. La question de la mesure de la qualité de service e-logistique et de ses conséquences révèle un sujet

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Stehlík, Tomáš. "Model elektronického obchodu pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223338.

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The Master´s thesis discusses the design of the e-shop for the company Klimatizace Brno Ltd. Based on the analysis of general and professional environment of the company and the current state of corporate web site is designed e-shop that meets all the characteristics of modern e-shop.

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Moťka, Pavel. "Model sportovních služeb v elektronickém obchodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223248.

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This diploma thesis deals with tools of electronic commerce. Author focuses on definition of electronic commerce, basic relation’s analysis, current trends, as well as the future perspective of e-commerce in its initial part. Information gained in that part is used to analyze a trading company operating in the field of sport service. Second part includes implementation proposal of new elements such as E-learning and E-shop into the company’s information system. These elements are supposed to increase competitive ability, to support marketing effort and to help to promote line of business.

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Liebscher, Lukáš. "Návrh podpory prodeje elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224880.

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The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. F

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Castillo, Telles Andrea Lucía, and García Daniel Antonio Arroyo. "Retos y estrategias para el crecimiento del comercio electrónico peruano, en el modelo de negocio B2C, tomando como referencia al país de Chile." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/621424.

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En el rubro del comercio, las transacciones electrónicas han tomado protagonismo en todo el mundo; sin embargo, en América Latina, específicamente, en el Perú, el desarrollo del mismo se mantiene por debajo de la media. Por el contrario, en los países como Brasil, México, Chile y Argentina se encuentran por encima del promedio, siendo Brasil el líder de la región. Si hablamos de proyecciones, el Perú sería uno de los que tendría mayor crecimiento en los próximos años, colocándose a la par con otros países de Latinoamérica. Por un lado, el comercio electrónico ofrece a los clientes una forma má

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Wang, Yun. "The factors of consumer behavior and the sharing economy : A quantitative study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-77239.

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Purpose: The purpose of this study is to investigate the relationship between consumer behavior and the business (B2C and C2C) in the sharing economy. Research questions: What factors of Consumer behaviour effect C2C business in sharing economy? What factors of Consumer behaviour effect B2C business in sharing economy? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 120 respondents in China. Conclusion: the finding from the study demonstrates that all of the adopted variables (psychological, personal, soc

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Deutsch, Vojtěch. "Analýza a návrh elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224534.

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The Master's thesis is dealing with elaboration of internal and external analysis of the given company in purpose of the proposal of e-commerce of the company, which will be chosen based on the given criterias. There will be included in the own proposal the chosen solution together with proposal of the appearance and options of e-marketing tools.

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Grecová, Kateřina. "Marketingová komunikace vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416908.

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The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is sugges

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Sedlář, Vítězslav. "Model internetového obchodu pro multimediální oblast." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221797.

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This master’s thesis is concerned with the creation of a proposal of internet bookshop. It consists of theoretical findings of internet shopping, analysis of present situation as well as trends in the book area. The goal of my diploma thesis is to project a model of internet shop including necessary changes in company's structure and finally the economical summary of the project.

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Strandh, Joakim, and Alexander Garcin. "Starkare varumärke genom användande av sociala medier : En kvalitativ fallstudie av Volkswagen Sverige." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16896.

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Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage. Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity. Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide. Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mou

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Stránský, David. "Analýza a návrh elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224295.

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This master's thesis focuses on the analysis, design and implementation of Electronic Commerce. The first part is devoted to Internet marketing, search engine optimization and modeling of Electronic Commerce from a theoretical point of view. The analytical part focuses on the description of the common e-commerce functionalities and meeting with some available solutions and steps for its implementation. There will be designed and implemented model of E-commerce based on theoretical and analytical knowledge. This model will serve as the basic part for future application, which fits specific cust

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Hloušková, Jana. "B2B marketing v telekomunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1532.

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Elizabeth, Nuñez Arana Claudia. "Marketing B2b-CM37-201602." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633607.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del noveno ciclo que busca desarrollar la competencia general de pensamiento crítico y la competencia específica de gestión comercial y de marketing.En este curso los estudiantes desarrollarán estrategias puntuales y diferenciadas de marketing para comercializar productos industriales que representan muchas veces un reto en la organización pues se trata de un sector sumamente complejo muy segmentado y especializado y con características distintivas.

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Antonio, Vizcarra Bermudez Jose, and Bendezu Valdivia Christian Leonardo. "Marketing B2b-CM37-201701." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633608.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del noveno ciclo que busca desarrollar la competencia general de pensamiento crítico y la competencia específica de gestión comercial y de marketing.En este curso los estudiantes desarrollarán estrategias puntuales y diferenciadas de marketing para comercializar productos industriales que representan muchas veces un reto en la organización pues se trata de un sector sumamente complejo muy segmentado y especializado y con características distintivas.

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Antonio, Vizcarra Bermudez Jose, and Bendezu Valdivia Christian Leonardo. "Marketing B2b-CM37-201702." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633609.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del noveno ciclo que busca desarrollar la competencia general de pensamiento crítico y la competencia específica de gestión comercial y de marketing.En este curso los estudiantes desarrollarán estrategias puntuales y diferenciadas de marketing para comercializar productos industriales que representan muchas veces un reto en la organización pues se trata de un sector sumamente complejo muy segmentado y especializado y con características distintivas.

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Leonardo, Bendezu Valdivia Christian. "Marketing B2b-CM37-201802." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633611.

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Descripción: Curso de Marketing B2B que desarrolla el pensamiento crítico de las distintas estrategias usadas en el proceso de planeamiento estratégico para mejorar los indicadores de la gestión comercial y de marketing.Propósito: Este curso ha sido diseñado para desarrollar en el futuro profesional un profundo análisis diagnóstico y desarrollo de estrategias en un proceso de planeamiento de marketing de un modelo B2B. El curso contribuye directamente al desarrollo de la competencia general de Pensamiento Crítico a un nivel avanzado (nivel 3) y la competencia específica de Gestión Comercial y

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Leonardo, Bendezu Valdivia Christian, Escala Pasco Enzo, and Ulloa Cadenas Jose Francisco. "Marketing B2b-CM37-201901." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/633612.

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Descripción: Curso de Marketing B2B que desarrolla el pensamiento crítico de las distintas estrategias usadas en el proceso de planeamiento estratégico para mejorar los indicadores de la gestión comercial y de marketing.Propósito: Este curso ha sido diseñado para desarrollar en el futuro profesional un profundo análisis diagnóstico y desarrollo de estrategias en un proceso de planeamiento de marketing de un modelo B2B. El curso contribuye directamente al desarrollo de la competencia general de Pensamiento Crítico y la competencia específica de Gestión Comercial y de Marketing ambas a un nivel

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Pereira, Joana Rita Martins. "Inbound marketing no segmento B2B." Master's thesis, FEUC, 2013. http://hdl.handle.net/10316/24793.

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Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Marcelo Amado Garcia da Rocha Torres e Pedro Mendes.<br>Este relatório tem como objetivo a descrição das atividades desenvolvidas durante o estágio realizado em Marketing & Business Development na Unidade de Negócios Oil & Gas da empresa ISA – Intelligent Sensing Anywhere, SA, em Coimbra, com início no dia 21 de fevereiro de 2013 e término a 2 de julho de 2013, sendo parte integrante do Mestrado em Gestão da Faculdade de Economia da Universidade de Coimbra. Com o obj

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Filip, Andreea Daniela <1993&gt. "La digitalizzazione del marketing B2B: Inbound e Marketing Automation." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15657.

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Internet e le tecnologie digitali hanno cambiato drasticamente il modo di comunicare tra le persone e di questi cambiamenti ne hanno risentito anche le aziende: in questo scenario è nata la disciplina dell’Inbound Marketing che grazie ad un approccio di tipo customer centric ha come obiettivo quello di attirare i consumatori verso l’azienda, abbandonando completamente l’approccio di marketing tradizionale di tipo outbound. L’obiettivo di questo elaborato è quello analizzare questi cambiamenti dal punto di vista del settore B2B e di illustrare le fasi che compongono la creazione di una strategi

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Calafiore, Monica. "Il marketing assicurativo nei mercati B2B." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2017.

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Il seguente elaborato di tesi si pone come obiettivo l’analisi del marketing assicurativo con particolare focus al mercato B2B (Business to Business). Per fare ciò si è partiti da un’analisi generale del mondo assicurativo fino ad arrivare all’analisi di tre casi di studio, relativi alle compagnie Allianz, Generali e Unipol. Per completare il quadro di riferimento è stato analizzato il canale distributivo delle compagnie, rappresentato da agenti e broker.

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Santos, Ana Marta Soares da Costa. "Plano de marketing B2B - Papelaria Alto." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11210.

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Mestrado em Marketing<br>Perante o contexto de crise económica, ao mesmo tempo que as tecnologias de informação evoluem a um ritmo crescente e ganham terreno à imprensa em papel, como pode uma papelaria sobreviver nos próximos dez anos? Localizada no Estoril desde meados de 1970, a Papelaria Alto quer, em 2014, explorar novos segmentos de mercado, através da disponibilização de um serviço de entregas a empresas. Este projecto consiste assim na elaboração de um Plano de Marketing para a Papelaria Alto, tendo em conta as especificidades do contexto de marketing business-to-business (B2B). Recorr

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Kovalenko, Y. "Peculiarities of internet-marketing for B2B." Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/34895.

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Nowadays many companies use different tools to attract customers such as press (newspapers, magazines), audio-visual aids (TV, radio), indoor and outdoor advertisements, event-marketing, PR etc. Internet is a tool that emerged with the development of scientific and technical progress and replaced the traditional marketing tools When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/34895

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Lindblom, Matilda, and Amelia Andréasson. "Inbound marketing from a B2B-perspective." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39967.

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There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. Little information can be found about this specific field of practice when using inbound marketing strategy. Therefore, the aim of this study is to increase the understanding of in what way business to business companies use inbound marketing and the reasons they have for applying this strate

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Zemánek, Lukáš. "Firemní internetové stránky a elektronický obchod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222782.

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This master`s thesis deals with comprehensive proposal of new web pages design with e-commerce. It contains analysis of actual website, actual trends and design of optimal e-commerce solution, as new web pages design, functions, design of code structure and content structure and its implementation to internet server. It also includes economic point of view and strategic concept of new web with e-commerce.

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Alaverdyan, Zarzand. "Emotional aspect of branding in b2b marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76137.

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In today's world where it is becoming ever trickier to differentiate one product from another, it is even more significant to have the support of an influential brand. Obvious definitions of brand strategy are a foundation for successful management. Keeping in mind that the most ignored marketing opportunity in the Business to Business arena is the formation of a strong brand show the way to the requirement to have a clear basis for distinction. The significance of a categorization outside the B2B and B2C dichotomy is that it better explains the difficulty in the world of brands, as well as th

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Roshchina, Polina. "Návrh zlepšení internetového marketingu pro vybranou B2B společnost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414485.

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The focus of this thesis is the analysis and evaluation of the marketing tools that are currently being used by a specific international company and a proposal for improving the efficiency of their methods. The company has a few branches in Europe, Asia, North and South America and provides B2B services in the Language Service Provider (LSP) industry.

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Koivisto, M. (Mikko). "B2B-asiantuntijapalveluiden myynnin muutos digitalisaation myötä." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201805091646.

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Tämän tutkimuksen tarkoituksena on lisätä ymmärrystä digitaalisten sovellusten käyttämisestä ja niiden aiheuttamista muutoksista yrityksen myyntiprosessiin, asiakkaiden hankintaan, lisämyyntiin sekä organisaatioon. Tavoitteena tutkimuksessa on selvittää, mitä ja kuinka voimakkaita nämä vaikutukset ovat olleet sekä miten aikaisempi tutkimus on kartoittanut digitaalisten sovellusten käytöstä johtuvaa muutosta. Tutkimuksen kohteena ovat B2B-asiantuntijapalveluita tarjoavat yritykset, jotka ovat toiminnassaan hyödyntäneet digitaalisia sovelluksia, kuten esimerkiksi CRM-järjestelmiä ja hakukonemark

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Lönnberg, Annie, Elma Macanovic, and Izabelle Pettersson. "Negative Effects on Trust in B2B Relationships." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53416.

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Background: The concept of relationship marketing is a continuously growing research area in the field of academic research. A topic being widely discussed is which factors builds trust and the importance of having trust in business-to-business (B2B) relationships. However, there is a lack of research in the field of which factors have a negative effect on the level of trust in business relationships. Purpose: The purpose of this study is to explain which factors are crucial to maintain trust in a B2B relationship. Focus: The focus in this study is on trust in B2B relationships. Particularly h

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Hannuksela, M. (Mikko). "Lean Startup -menetelmät freemium-liiketoimintamallin perustana B2B-ohjelmistomarkkinassa." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201811072977.

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Viime vuosina informaatiohyödykkeisiin perustuvat liiketoimintamallit ovat sekoittaneet markkinaa useilla eri toimialoilla. Nämä liiketoimintamallit ovat usein kehittyneet nopeasti, ja niiden pohjalta on muovautunut aivan uudenlaisia tapoja ajatella liiketoiminnan logiikkaa kyseisillä toimialoilla. Ohjelmistotuotteilla on aluksi suuret kiinteät kustannukset, mutta pienet skaalaamisen kustannukset sen jälkeen. Ongelma näyttää kuitenkin olevan, että suurin osa Startup -yrityksistä kaatuu jo ennen skaalaamisvaihetta. Viime vuosina on havaittu, että erilaiset freemium-liiketoimintamallin sovelluks

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Korolius, Anastasia. "Marketing diagnosis for the SME “Mais que Papel”." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19047.

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Mestrado em Ciências Empresariais<br>Localizada na Amadora por quase uma década, a Mais Que Papel tem dois ramos de negócio: centro de cópias (B2C) e venda e assistência técnica a equipamentos de escritório (B2B). Recentemente o negócio dos equipamentos, que é a principal actividade da empresa, entrou num período de estagnação e os gerentes estavam à procura de novas maneiras de acelerá-lo. Este estudo é o primeiro plano formalizado para o desenvolvimento da empresa, e está focado na área que apresenta a maior necessidade de melhorias ? Marketing e Comunicação.. A metodologia foi adoptada de

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