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1

Tournois, Nadine. Les trategies bancaires marketing bancaire face aux nouvelles technologies. Masson, 1989.

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2

Zollinger, Monique. Marketing bancaire: Vers une banque du troisième type. Dunod, 1985.

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3

École marocaine de banque et de commerce international, ed. Marketing bancaire: Lexique des termes du marché financier. École marocaine de banque et de commerce international, 2008.

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4

Audigier, Nathalie. Marketing bancaire: Une nouvelle approche du marché des jeunes PME innovantes. A.N.R.T, Université Pierre Mendes France (Grenoble II), 1995.

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5

Giorgio, Scott Walter, Alberici Adalberto, and Paulotto Marilena, eds. Manuale di marketing bancario. UTET libreria, 1995.

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6

Zollinger, Monique. Marketing et stratégies bancaires: La métamorphose. Dunod, 1992.

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7

Fournas, François-Xavier de. Espèces de banquiers: Essai de management et de zoologie bancaires. Economica, 1993.

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8

Natalia, Burlacu, Roşca Petru, and Gribincea Alexandru, eds. Studii Economice: An. V, nr. 3-4 / 2011: Rev. şt. Univ. Liberă Intern. din Moldova, Fac. Ştiinţe Econ., Inst. de Investigaţii Strategice în Econ., 2011.

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9

Roşca, Petru, and Alexandru Gribincea, eds. Studii Economice: An. IV, nr. 1-2 / 2010: Rev. şt. Univ. Liberă Intern. din Moldova, 2010.

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10

Natalia, Burlacu, Roşca Petru, and Gribincea Alexandru, eds. Studii Economice: An. V, nr. 1-2 / 2011: Rev. şt. Univ. Liberă Intern. din Moldova, Fac. Ştiinţe Econ., Inst. de Investigaţii Strategice în Econ., 2011.

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11

Natalia, Burlacu, Roşca Petru, and Gribincea Alexandru, eds. Studii Economice: An. VI, nr. 1-2 / 2012: Rev. şt. Univ. Liberă Intern. din Moldova, Fac. Ştiinţe Econ., Inst. de Investigaţii Strategice în Econ., 2012.

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12

Richard, Schmalensee, ed. Paying with plastic: The digital revolution in buying and borrowing. MIT Press, 1999.

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13

Plaidoyer pour le point de vente comme élément essentiel du marketing d'une entreprise à réseau-application aux secteurs postal, bancaire et d'assurance. A.N.R.T, Université Pierre Mendes France (Grenoble II), 1997.

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14

Vicente, Miguel Angel. Marketing Bancario. Macchi Grupo Editor, 1992.

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15

Castro, Carmen Barroso. Marketing Bancario - Un Enfoque Estrategico. Esic, 1998.

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16

Casas, Alexandre Luzzi Las. Marketing Bancario (Em Portuguese do Brasil). Saint Paul, 2008.

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17

Ruiz, Andrea Pérez, and Ignacio Rodríguez del Bosque. Responsabilidad social y marketing en el sector bancario. Pirámide, 2013.

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18

Barrutia, Jose Maria. Marketing bancario en la era de la informacion/ Bank Marketing in the Information Era. Piramide Ediciones Sa, 2002.

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19

Darmon, Jacques. Strategies bancaires et gestion de bilan (Gestion. Politique generale, finance et marketing). Economica, 1998.

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20

Shaikh, Aijaz A., and Heikki Karjaluoto. Marketing and Mobile Financial Services. Taylor & Francis Group, 2020.

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21

Marketing and Mobile Financial Services. Taylor & Francis Group, 2019.

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22

Alcaide, Juan Carlos, and Claudio Soriano. Marketing Relacional Bancario: Como Crear La Percepcion de Valor En La Relacion Con Cada Cliente. McGraw-Hill Companies, 2006.

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23

Shaikh, Aijaz A., and Heikki Karjaluoto. Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour. Taylor & Francis Group, 2018.

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24

Shaikh, Aijaz A., and Heikki Karjaluoto. Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour. Taylor & Francis Group, 2018.

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25

Cicetti, Lorenzo. Libero col Network Marketing: Il Metodo Pratico con cui sono passato da Bancario a costruire un Business a 6 cifre. Independently Published, 2019.

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26

Sherif, Mostafa Hashem. Protocols for Secure Electronic Commerce. Taylor & Francis Group, 2003.

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27

Protocols for Secure Electronic Commerce. Taylor & Francis Group, 2016.

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28

Protocols for secure electronic commerce. 2nd ed. CRC Press, 2004.

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29

Sherif, Mostafa Hashem. Protocols for Secure Electronic Commerce. Taylor & Francis Group, 2017.

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30

Sherif, Mostafa Hashem. Protocols for Secure Electronic Commerce. Taylor & Francis Group, 2003.

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31

Sherif, Mostafa Hashem. Protocols for Secure Electronic Commerce. Taylor & Francis Group, 2017.

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32

Sherif, Mostafa Hashem. Protocols for Secure Electronic Commerce. Taylor & Francis Group, 2003.

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33

Sherif, Mostafa Hashem. Protocols for Secure Electronic Commerce. Taylor & Francis Group, 2017.

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34

Sherif, Mostafa Hashem. Protocols for Secure Electronic Commerce. Taylor & Francis Group, 2003.

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35

Sherif, Mostafa Hashem. Protocols for Secure Electronic Commerce. Taylor & Francis Group, 2000.

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36

Protocols for Secure Electronic Commerce. CRC Press, 2000.

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37

Schmalensee, Richard, and David Evans. Paying with Plastic: The Digital Revolution in Buying and Borrowing. The MIT Press, 2000.

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