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Books on the topic 'Marketing capabilities'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Zaidi, Neha, Mohit Maurya, Simon Grima, and Pallavi Tyagi. Building AI Driven Marketing Capabilities. Apress, 2024. http://dx.doi.org/10.1007/978-1-4842-9810-7.

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2

Day, George S. Capabilities for forging customer relationships. Marketing Science Institute, 2000.

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3

Day, George S. The capabilities of market-driven organizations: Commentary. Marketing Science Institute, 1993.

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4

National Seminar on Enhancing Malaysia's Export Capabilities (1990 Kuala, Lumpur, Malaysia). Enhancing Malaysia's export capabilities: Proceedings of the National Seminar on Enhancing Malaysia's Export Capabilities, Kuala Lumpur, August 7-8, 1990. Institute of Strategic and International Studies, Malaysia, 1991.

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5

Mhairi, McEwan, ed. The growth drivers: The definitive guide to building marketing capabilities. Wiley, 2011.

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6

1942-, Ernst Dieter, Ganiatsos Tom 1936-, Mytelka Lynn Krieger, and United Nations Conference on Trade and Development., eds. Technological capabilities and export success in Asia. Routledge, 1998.

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7

Zuenkova, Yuliya, and Milan Stamenkovich. Cluster analysis and MANOVA in marketing and economic research. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2186588.

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The monograph introduces the reader to the basics of using multidimensional statistical methods — cluster analysis and MANOVA analysis — in marketing and economic research. Data is an indispensable product of any activity and the basis for making objective management decisions. Big data has had a significant impact on marketing and the development of its tools. The collection, accumulation and processing of information about customers and the market is the basis of information support for marketing activities. Multidimensional statistics methods, cluster analysis and MANOVA analysis in particu

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8

Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Limited, John, 2015.

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9

Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Incorporated, John, 2011.

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10

Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Incorporated, John, 2012.

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11

Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Incorporated, John, 2011.

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12

Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Incorporated, John, 2011.

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13

Enhancing Malaysia's export capabilities: Proceedings of the National Seminar on Enhancing Malaysia's Export Capabilities, Kuala Lumpur, August 7-8, 1990. Institute of Strategic and International Studies, Malaysia, 1991.

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14

Zaidi, Neha, and Mohit Maurya. Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI. Apress L. P., 2024.

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15

Technological Capabilities and Export Success in Asia. Routledge, 2004.

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16

Ernst, Dieter, Tom Ganiatsos, and Lynn Mytelka. Technological Capabilities and Export Success in Asia. Taylor & Francis Group, 2003.

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17

Ernst, Dieter, Lynn Krieger Mytelka, and Tom Ganiatsos. Technological Capabilities and Export Success in Asia. Taylor & Francis Group, 2003.

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18

Ernst, Dieter, Tom Ganiatsos, and Lynn Mytelka. Technological Capabilities and Export Success in Asia. Taylor & Francis Group, 2003.

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19

Series, No Fluff. How to Maximize Pardot Capabilities and Achieve Optimal Marketing Reporting with Salesforce Sales Cloud. No Fluff, 2021.

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20

Series, No Fluff. How to Maximize Pardot Capabilities and Achieve Optimal Marketing Reporting with Salesforce Sales Cloud. No Fluff, 2021.

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21

Wicklund, Phillip. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities. Apress, 2015.

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22

Timlon, Joachim. Realizing a New Marketing Strategy Through Organizational Learning in Industrial Networks: Implications for Dynamic Capabilities, a Theory-Of-The-Busi. Universit of Calmar, 2005.

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23

Role of Big Data Analytics Capabilities in Greening E-Procurement: Big Data ,Green Procurement ,big Data Driven Business ,big Data Marketing. Independently Published, 2021.

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24

Chabowski, Brian R., and G. Tomas M. Hult. A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance. Edited by Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, and Douglas Michael Wright. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780190650230.013.003.

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How do capabilities-based resources focused on customers, supply chains, and how does innovation impact a firm’s strategic assets and performance? We develop a framework to (1) test strategic resource allocations as investments in future opportunities, (2) examine the influences of strategic resources on strategic assets, and (3) study the effects of strategic assets on performance. The model incorporates data from a 12-year period to examine the lagged effects over a “strategic” length period. The results show that the resources that affect assets include business-to-customer (B2C) marketing

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25

The marketing of microwave communications technology: Australian capabilites and opportunities. Dept. of Industry, Technology and Commerce, 1986.

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26

Birkinshaw, Julian, and John Fallon. Resurgent. Bloomsbury Publishing Plc, 2025. https://doi.org/10.5040/9781399426626.

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A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns. The big four tech companies (Microsoft, Amazon, Apple, Microsoft) have had an enormous impact on our everyday lives. A new wave of start-ups in the tech sector has dominated the press and swallowed up huge amounts of investment. But what about those established companies in the traditional parts of the world’s economies, from energy, industrial and consumer goods to travel and health? They rarely got a

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