Relevant bibliographies by topics / Marketing Chanel

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing Chanel'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Marketing Chanel"

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Xu, Miao. "Luxury Brand Marketing Strategy - Taking Chanel as an Example." Journal of Education, Humanities and Social Sciences 35 (July 4, 2024): 722–26. http://dx.doi.org/10.54097/2d5r8x59.

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As consumers pursue quality and personalization, brand marketing strategies play a decisive role in the development of enterprises. In today's fiercely competitive business environment, it is particularly important to study marketing cases for the Chanel brand. However, there is currently relatively little in-depth analysis of the specific strategies and effects of Chanel brand marketing, and there is a research gap. This study will combine direct and indirect methods to deeply analyze Chanel's marketing methods, including advertising, product positioning, channel selection, etc. Through compa
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Wu, Xinfang. "Research on the 4R Marketing Strategy of Chanel." Advances in Economics, Management and Political Sciences 97, no. 1 (2024): 230–34. http://dx.doi.org/10.54254/2754-1169/97/20231571.

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Background: Chanel is a French luxury brand established in Paris in 1910, It has a variety of categories, all of them with a high level of craftsmanship. In the latest corporate rankings, Chanel ranks high among the worlds top 100 brands. Problem Definition: In this paper, considering Chanels high annual sales and loyal customer relationships, this paper studies how Chanel conducts marketing that balances brand interests and customer relationships. Result: To make the analysis clearer, I used the 4R marketing model. Research has shown that Chanel's high-end and fashionable product line, tradit
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Chen, Ruixuan, and Miao Ye. "Research on the Marketing Strategy of High-end Luxury Goods." Highlights in Business, Economics and Management 4 (December 12, 2022): 56–62. http://dx.doi.org/10.54097/hbem.v4i.3374.

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This paper aims to study luxury brands’ marketing strategies, taking coach and Chanel as examples. Because coach and Chanel belong to two levels of luxury brands, choose coach and Chanel as examples to study marketing strategy because marketing strategy is the most important part of luxury brands. And this paper chooses to study the marketing strategy from all aspects of the brand and, finally, get the different marketing strategies. Compared with Coach, Chanel is a top luxury brand. This paper studies the differences in marketing strategies among the two brands at different levels to infer wh
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Sun, Chang. "Research on the Brands Marketing Strategy of Chanel." BCP Business & Management 20 (June 28, 2022): 479–85. http://dx.doi.org/10.54691/bcpbm.v20i.1022.

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Chanel is in the upper-middle class of luxury brands. Chanel’s brand values include humanity, uniqueness, and inclusiveness. And it has a long history, which is important to show the female’s power. Moreover, it has created many successful marketing cases, such as Chanel No. 5 perfume’s marketing. But in the current epidemic, Chanel’s interests are affected. This paper will mainly analyze the main marketing strategy of the world’s top luxury brand Chanel, including its product strategy, promotion strategy, distribution strategy, and so on. Then find out its shortcomings and provide solutions f
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Cai, Yicheng. "The Analysis of Operation Strategy of Chanel in China." BCP Business & Management 38 (March 2, 2023): 1565–71. http://dx.doi.org/10.54691/bcpbm.v38i.3933.

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This article introduces the basic function of the Chanel brand to clarify the duty and type of products that Chanel makes and point out the type of industry in which Chanel operates. furthermore, this article focuses on the business of Chanel operated in China with the introduction of the features of relevant market which Chanel operates in China. And the article uses different analysis tools to layout the market position and operation environment of Chanel, including PEST analysis, which describes the outside factors that may potentially affect the strategic making of Chanel, and SWOT analysi
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Zhao, Huiming. "Analysis of Chanel's Marketing Strategy." BCP Business & Management 45 (April 27, 2023): 164–69. http://dx.doi.org/10.54691/bcpbm.v45i.4879.

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With the rapid development of China's economy, the living standard and economic level of consumers have improved, and they also have certain material pursuits, and their demand for luxury goods also increases. In recent years, due to the epidemic situation, the sales volume has fluctuated greatly since 2019, and the epidemic situation will improve in 2021, with a bright future. This article takes Chanel as the research object, using 4p marketing theory and swot analysis method to analyze what kind of marketing strategy changes Chanel should make to better respond to market changes in the case
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Liu, Yifan. "Analysis on Chanel Group Digital Marketing Strategies." Journal of Education, Humanities and Social Sciences 16 (July 2, 2023): 155–59. http://dx.doi.org/10.54097/ehss.v16i.9598.

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The tsunami of digitalization has steadily permeated the luxury industry with the gradual development of Internet technology. First-line luxury brands such as Gucci and Dior have carried out digital innovation. One of the most popular luxury brands among consumers, Chanel, which is famous for avoiding selling its clothes and handbags online, is one of the last digital holdouts in luxury fashion. Although Chanel had to adjust its marketing strategy under the influence of the digital wave, it has always maintained a unique strategic deployment. Therefore, this paper adopts the 4Ps model to analy
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Qu, Ziqing. "Optimization Analysis of Chanel's Marketing Strategy in China." Advances in Economics, Management and Political Sciences 160, no. 1 (2025): 1–6. https://doi.org/10.54254/2754-1169/2025.19739.

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The background of this study is that Chinese consumers' luxury consumption concept is changing, and digital marketing is increasingly important. The research topic focuses on the marketing strategy of Chanel women's wear in the Chinese market, aiming to put forward targeted suggestions through in-depth analysis. The research method is a combination of literature review and case study. The results show that Chanel needs to focus on refined marketing of the characteristics of the Chinese market, consumer behavior analysis and strategy adjustment under the background of the epidemic, as well as d
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Xie, Caiqing. "Analysis of Chanel Marketing Strategies in the World Luxury Fashion Market." Advances in Economics, Management and Political Sciences 17, no. 1 (2023): 254–60. http://dx.doi.org/10.54254/2754-1169/17/20231106.

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The luxury market is a unique fashion market that provides more than necessary products to satisfy people in the wealthiest class. Chanel is a French luxury fashion brand that was founded in 1910 in Paris by Coco Chanel. This paper uses 4Ps marketing theories to analyze the reasons for Chanel's outstanding marketing performance worldwide, especially in China. The conclusion shows that Chanel keeps its unique personality to attract more demands from young people and also insists on the consumer base of wealthy people.
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Zhang, Yujie. "Luxury Brand Marketing Strategy - Taking Chanel as An Example." Transactions on Economics, Business and Management Research 13 (November 18, 2024): 291–96. https://doi.org/10.62051/y0d7jw71.

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With the end of the epidemic, people's consumption patterns and habits have changed a lot. Against this background, Chanel's sales increased in 2023. There are many studies on Chanel's marketing strategy. However, there are few studies on the reasons behind Chanel's sales growth. The purpose of this article is to investigate the reasons for Chanel's increased sales in 2023 from a marketing strategy perspective. This article utilizes brand extension theory, integrated marketing communication theory, customer relationship management theory, and case analysis to deeply analyze the reasons for Cha
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Dissertations / Theses on the topic "Marketing Chanel"

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Segura, Claudir. "Design & marketing: interdependências no universo CHANEL." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-28052010-100102/.

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Design e Marketing. Duas áreas do conhecimento que, graças à amplitude de atuação, permitem agregar valor a produtos, podendo atuar separadamente ou em conjunto. Mesmo antes de serem áreas consagradas profissionalmente, já apresentavam caminhos que demonstravam ser possível estas interdependências de atuação. Esta pesquisa inicia abordando conceitos de Design e Marketing e toma, como estudo de caso, o trabalho desenvolvido pela estilista Gabrielle Bonheur Chanel, no início do século XX.<br>Design and Marketing. Two areas of knowledge that, due to their wide range of actuation that both provide
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Duarte, Maria Margarida de Melo Coelho. "Marketing channel behaviour and performance." Thesis, University of Manchester, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629637.

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A major aim of this study is to offer a relatively comprehensive picture of marketing channel behaviour and performance. Given the statistical difficulties in testing a very large, comprehensive model to achieve this aim, two separate but overlapping models are proposed. One model specifically addresses behaviour in marketing channels, while the other integrates key behavioural outcomes with objective measures of performance. Within the second model the personalities of key boundary managers are introduced to help explain the linkages between the behavioural outcomes and economic outcomes. Emp
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Mounsear-Wilson, Clifford. "E-commerce as an alternative marketing channel." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1615.

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Information technology (IT) has become an integral part of the success and globalisation of business over the last two decades. It is hard to imagine how the efficiencies expected in today’s fast paced business world could possibly be achieved without the advancements in IT. The most significant of these advancements is arguably the advent of the Internet which has empowered businesses of all sizes by giving them the means to promote their products and services at a relatively low cost in markets that would previously have been inaccessible. The aim of this study was to assess whether e-commer
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Zhang, Lingling. "Essays on Online and Multi-Channel Marketing." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744402.

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Firms increasingly adopt online and multi-channel marketing strategies to reach and persuade consumers. Therefore, designing an effective marketing mix is critical to their success. The aim of my dissertation is to understand the strategy behind firms’ channel choices and assess marketing effectiveness. It consists of three large-scale empirical studies examining several important aspects of online and multi-channel marketing. My first essay focuses on the business-to-business (B2B) interactions involving online platforms, which serve as new channels for traditional merchants to reach consum
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Lowe, Sidney. "Channel strategy for export distribution: towards a channel strategy model for non-multinational manufacturingfirms in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1988. http://hub.hku.hk/bib/B31949319.

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Kushwaha, Tarun Lalbahadur. "Essays on multichannel marketing." Thesis, [College Station, Tex. : Texas A&M University, 2007. http://hdl.handle.net/1969.1/ETD-TAMU-1583.

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Brabcová, Petra. "Návrh rozvoje channel marketingu ve společnosti ASUS." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4971.

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Diplomová práce se zabývá channel marketingovou strategií společnosti ASUS, předního výrobce notebooků. Channel marketing se zabývá distribucí produktu od výrobce ke konečnému zákazníkovi, resp. motivací a podporou prodeje distribučních mezičlánků. Na základně podrobné analýzy IT trhu, distribučních kanálů, spotřebitelů a konkurence a na základě analýzy současného systému channel marketingu společnosti ASUS, je připraven nový návrh channel marketingové strategie.
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Wilke, Alexandra. "Multi-Channel-Marketing Anforderungen, Chancen und Ausgestaltungen einer Geschäftserweiterungsstrategie." Hamburg Diplomica GmbH, 2003. http://www.diplom.de/db/diplomarbeiten7106.html.

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Wilke, Alexandra. "Multi-Channel Marketing : Anforderungen, Chancen und Ausgestaltungen einer Geschäftserweiterungsstrategie /." Hamburg : Diplomica, 2006. http://www.diplom.de/db/diplomarbeiten7106.html.

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Turrek, Thorsten. "Category-Management im Multi-channel-Retailing Marketing und Marktverhalten." Saarbrücken VDM Verlag Dr. Müller, 2004. http://d-nb.info/989344576/04.

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Books on the topic "Marketing Chanel"

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Wirtz, Bernd W. Multi-Channel-Marketing. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-03345-3.

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Wirtz, Bernd W. Multi-Channel-Marketing. Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-4644-7.

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Shareef, Mahmud Akhter, Yogesh K. Dwivedi, and Vinod Kumar. Mobile Marketing Channel. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31287-3.

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W, Palmatier Robert, and Ansary Adel I, eds. Marketing channel strategy. Pearson, 2015.

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Ross, William T. Managing marketing channel relationships. Marketing Science Institute, 1985.

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Bowersox, Donald J. Strategic marketing channel management. McGraw-Hill, 1992.

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Forsyth, Patrick. Channel management. Capstone Pub., 2002.

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Authority, British Tourist, ed. 1993 cross-Channel marketing strategy. British Tourist Authority, 1991.

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McCalley, Russell W. Marketing channel development and management. Quorum Books, 1992.

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Maria Margarida M.C Duarte. Marketing channel behaviour and performance. PhD, 2000.

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Book chapters on the topic "Marketing Chanel"

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Torregrosa, Marta, Cristina Sánchez-Blanco, Patricia SanMiguel, and Jorge del Río Pérez. "Instagram: Digital Behavior in Luxury Fashion Brands." In Fashion Communication in the Digital Age. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_2.

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AbstractSocial media has become an essential brand communication channel for fashion brands through interaction, engagement and personal communication. Instagram is one of the most important social media platforms for communication and marketing for the luxury fashion industry and is a key marketing tool for brand equity, brand loyalty and brand preference. This study examines how luxury fashion brands relate to their consumers on Instagram through seven quantitative variables (engagement, fans, interaction, number of likes, number of comments, number of publications and publications per day)
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McDonald, Malcolm, Martin Christopher, and Margrit Bass. "Channel strategy." In Marketing. Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_16.

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Corbae, Gerald, Jakob B. Jensen, and Dirk Schneider. "Channel — Multi-channel Marketing." In Marketing 2.0. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-24783-8_8.

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Christopher, Martin, and Malcolm McDonald. "Marketing Channel Strategy." In Marketing. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_16.

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Mcdonald, Malcolm, and Ailsa Kolsaker. "Channel Strategy." In MBA Marketing. Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-30028-7_17.

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Shareef, Mahmud Akhter, Yogesh K. Dwivedi, and Vinod Kumar. "Mobile Marketing Channel." In Mobile Marketing Channel. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31287-3_2.

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Bachem, Christian. "Multi-Channel Marketing." In Strategisches Internetmarketing. Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-84478-1_13.

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Kull, Stephan. "Multi-Channel-Marketing." In Applied Marketing. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-18981-4_65.

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Förster, Anja, and Peter Kreuz. "Multi-Channel Management." In Marketing-Trends. Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-322-92952-5_15.

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Meldrum, Mike, and Malcolm McDonald. "Channel Strategy." In Key Marketing Concepts. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_35.

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Conference papers on the topic "Marketing Chanel"

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Zihan, Wang. "Analysis on the Marketing Strategy of Chanel." In 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210407.161.

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Peishan, Sun, and Wang Yufei. "Luxury Brands Culture and Marketing: How Does Chanel Stay popular." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.234.

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Burlac, Aliona, and Xenia Frumosu. "The Power of Social Media Marketing for Businesses." In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v1.51.

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Social media marketing has become integral to modern-day business strategies. With billions of active users on various social media platforms, businesses can utilize these channels to connect with their desired audience, build brand awareness and boost customer engagement. This article delves into the power of social media marketing, outlining all the tools and features businesses have at their disposal - such as paid advertising, influencer marketing, and content promotion. Finally, social media marketing's strength lies in its capacity to generate useful data and insights that businesses can
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Janičić, Radmila. "Strategic Marketing Planning in Development of Arts and Cultural Institutions." In Values, Competencies and Changes in Organizations. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-442-2.25.

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The paper present theoretical and practical aspects of strategic marketing planning in development of arts and cultural institutions. Focus of the paper is on developing theoretical aspects of strategic marketing planning in development of arts and cultural institutions. The theoretical part of the paper is based on modern literature in the field of strategic marketing planning, brand building, arts and culture. The key hypothesis of the paper is that development of arts and cultural institutions have to be based on strategic marketing planning, on strategic marketing analysis, implementation
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Berkutova, T. A., T. N. Ivanova, and B. A. Yakimovich. "The Concept of Change Management in the Marketing Activities of Enterprises." In International scientific and practical conference “Smart cities and sustainable development of regions” (SMARTGREENS 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.1.1.058.

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In the context of the formation of technological independence of Russia, the most important task is to ensure the market orientation of the production capabilities of domestic enterprises of the military-industrial complex. Possessing significant scientific, technological, production and personnel potential, they are capable of implementing large-scale goals for the production of high-tech civilian and dual-purpose products aimed at achieving the goals of import substitution and overcoming the sanctions regime against the Russian Federation. Without transformations in marketing activities at e
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Davidavičius, Sigitas, and Tadas Limba. "SEARCH PECULIARITIES OF EDUCATIONAL CONTENT IN CONTEXT OF REMOTE WORK." In 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.888.

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Last decades showed that there is a huge shift in the way how marketing professionals and scientists under-stand digital marketing activities. The focus moved from proper selection of communication channel or other measures to more holistic approaches such as inbound marketing, which unifies the range of marketing tactics like content mar-keting, marketing on social media, search marketing etc. The content became one of the core elements of digital value proposition (OVP) along with the product. The pandemic of COVID-19 have changed the behavior of people in their everyday life both in the con
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Hou, Rui, and Le Zhang. "Traditional marketing channel VS network marketing channel: A multi-market competition model." In 2012 International Conference on Management Science and Engineering (ICMSE). IEEE, 2012. http://dx.doi.org/10.1109/icmse.2012.6414255.

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Hrustek, Larisa, Iva Gregurec, and Martina Tomičić Furjan. "Consumption of Digital Content – Positive and Negative Aspects of Impact on Consumers." In 7th International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/itema.s.p.2023.205.

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The digital environment provides innovative ways to attract poten­tial customers in the market by sharing content through different channels. Content marketing shared daily by companies, paid advertisers, influencers, bloggers, or anonymous individuals in the digital environment shapes con­sumer habits and directs consumer activities. Therefore, ubiquitous effective digital content marketing and tempting offers can drastically influence con­sumer behavior and cause positive and/or negative aspects to impact them. The paper presents the theoretical framework as well as the results of the con­du
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Wick, Alexander, Ľubomíra Strážovská, and Bernhard Koczian. "The Influence of Multi-Channel Advertising by the Pharmacy on Customers and Identification of Advertising Perceptions by Customers." In Liberec Economic Forum 2023. Technical University of Liberec, 2023. http://dx.doi.org/10.15240/tul/009/lef-2023-51.

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Effective use of media channels in marketing requires a thorough understanding of the target audience and the channels they are most likely to use. Successful implementation of media channel strategies can increase brand awareness, customer loyalty and sales. Pharmacies are highly location-based and need to tailor their marketing efforts to specific regions to ensure maximum effectiveness. They need to tailor their marketing strategies to the specific preferences and behaviours of the target audience in each region. A company targeting a region (e.g. village regions) where many families live,
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Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

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At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very s
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Reports on the topic "Marketing Chanel"

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Waring, James M. Transformation: Effectively Marketing Change in the Army. Defense Technical Information Center, 2004. http://dx.doi.org/10.21236/ada424175.

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Peterson, Everett. GTAP-M: A GTAP Model and Data Base that Incorporates Domestic Margins. GTAP Technical Paper, 2006. http://dx.doi.org/10.21642/gtap.tp26.

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Transportation, wholesaling, and retailing activities are a significant segment of economic activity in many economies. The magnitude of these activities can vary greatly between products, users, and regions. However, in most applied general equilibrium (AGE) analyses, these marketing activities are not tied to specific commodities. This paper develops a model framework and database that incorporates domestic marketing margins on domestic and imported goods going to final demand or used as intermediate inputs, and margins on exports, into the standard GTAP Model. The effects of incorporating d
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ERSHOVA, E. PROBLEMS OF DETERMINING EFFECTIVENESS CONTENT MARKETING. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-6-1-23-27.

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The article discusses the problems of determining the effectiveness of content marketing. Constant monitoring of content marketing helps to identify the most effective tools, themes, channels. By paying sufficient attention to effective ways to promote a product or service, marketers have the opportunity to choose a more successful content marketing strategy.
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Nava Marron, Sofia Gabrielle. Exploring Gender Stereotypes in Alcohol Marketing Across Decades. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.11.

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This study examines the evolution of gender stereotypes and emerging gender roles in alcohol marketing over the past century, with a distinctive methodological approach, analyzing advertisements spanning 100 years. By incorporating LGBTQ+ representations alongside traditional gender portrayals, this research provides a comprehensive historical perspective on how advertising strategies have shaped and responded to societal changes. The study employs a detailed content analysis of alcohol advertisements from the 1920s to the present, focusing on emotional appeal, projected values, geographic tar
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Tropp, Debra, and Edward Ragland. Supply Chain Basics: The Dynamics of Change in the U.S. Food Marketing Environment. U.S. Department of Agriculture, Agricultural Marketing Service, 2008. http://dx.doi.org/10.9752/ms031.07-2008.

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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-b
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Finch, John, and Chuks Otioma. Consumers as Innovators and the UK Financial Conduct Authority’s Consumer Duty. University of Glasgow and University of Strathclyde, 2025. https://doi.org/10.36399/gla.pubs.349742.

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We address the scope, purpose, and initial implementation from July 2023 of the UK Financial Conduct Authority’s (FCA) Consumer Duty. As an instance of financial regulation innovation, the Consumer Duty is having a major impact in the financial services sector and has impacted on the organisation of markets for financial services and in the interactions of consumers and providers. The Duty brings to prominence the ways in which the production, marketing and use of financial services products and services are strongly interrelated. It highlights: (1) Consumers’ financial literacy; (2) Providers
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Olmstead, Alan, and Paul Rhode. Hog Round Marketing, Seed Quality, and Government Policy: Institutional Change in U.S. Cotton Production, 1920-1960. National Bureau of Economic Research, 2003. http://dx.doi.org/10.3386/w9612.

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9

Allison, T., P. Griffes, and B. K. Edwards. Regional economic impacts of changes in electricity rates resulting from Western Area Power Administration`s power marketing alternatives. Office of Scientific and Technical Information (OSTI), 1995. http://dx.doi.org/10.2172/176781.

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Edwards, B. K., S. J. Flaim, R. E. Howitt, and S. C. Palmer. Impacts on irrigated agriculture of changes in electricity costs resulting from Western Area Power Administration`s power marketing alternatives. Office of Scientific and Technical Information (OSTI), 1995. http://dx.doi.org/10.2172/193650.

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