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Books on the topic 'Marketing Chanel'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Wirtz, Bernd W. Multi-Channel-Marketing. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-03345-3.

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2

Wirtz, Bernd W. Multi-Channel-Marketing. Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-4644-7.

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3

Shareef, Mahmud Akhter, Yogesh K. Dwivedi, and Vinod Kumar. Mobile Marketing Channel. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31287-3.

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4

W, Palmatier Robert, and Ansary Adel I, eds. Marketing channel strategy. Pearson, 2015.

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5

Ross, William T. Managing marketing channel relationships. Marketing Science Institute, 1985.

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6

Bowersox, Donald J. Strategic marketing channel management. McGraw-Hill, 1992.

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7

Forsyth, Patrick. Channel management. Capstone Pub., 2002.

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8

Authority, British Tourist, ed. 1993 cross-Channel marketing strategy. British Tourist Authority, 1991.

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9

McCalley, Russell W. Marketing channel development and management. Quorum Books, 1992.

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10

Maria Margarida M.C Duarte. Marketing channel behaviour and performance. PhD, 2000.

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11

Butzer-Strothmann, Kristin, ed. Integriertes Online- und Offline-Channel-Marketing. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38048-9.

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12

Wirtz, Bernd W. Multi-Channel-Marketing: Grundlagen -- Instrumente -- Prozesse. Gabler Verlag / GWV Fachverlage, Wiesbaden, 2008.

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13

Whitelock, Jeryl. Controlling the export marketing channel: The applicabilityof industrial channel literature. University of Salford Department of Business and Management Studies, 1988.

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14

Steinmann, Sascha. Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6579-0.

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15

Muzaffer, Uysal, and Fesenmaier Daniel R, eds. Communication and channel systems in tourism marketing. Haworth Press, 1993.

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16

Hardy, Kenneth G. Marketing channel management: Strategic planning and tactics. Scott, Foresman, 1988.

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17

Tynan, Kevin B. Multi-channel marketing: Maximizing market share with an integrated marketing strategy. Cambridge, 1993.

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18

Tynan, Kevin B. Multi-channel marketing: Maximizing market share with an integrated marketing strategy. Probus Pub. Co., 1994.

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19

Siguaw, Judy. The influence of market orientation on channel relationships: A dyadic examination. Marketing Science Institute, 1997.

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20

Buzzell, Robert D. Channel partnerships: A new approach to streamlining distribution. Marketing Science Institute, 1994.

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21

Pellegrini, Davide. Channel equity: Valore, concorrenza, regole nel commercio dei prodotti globali. EGEA, 2001.

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22

Stern, Louis W. Marketing channels. 5th ed. Prentice Hall, 1996.

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23

Stern, Louis W. Marketing channels. 4th ed. Prentice Hall, 1992.

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24

Ray, Saibal, and Shuya Yin, eds. Channel Strategies and Marketing Mix in a Connected World. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31733-1.

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25

El-Ansary, Adel, Louis Stern, and Robert Palmatier. Marketing Channel Strategy. Taylor & Francis Group, 2016.

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26

Palmatier, Robert W., Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary. Marketing Channel Strategy. Routledge, 2019. http://dx.doi.org/10.4324/9780429291999.

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27

Multi-Channel-Marketing. Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-9582-7.

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28

Palmatier, Robert. Marketing Channel Strategy. Routledge, 2016. http://dx.doi.org/10.4324/9781315506456.

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29

Marketing Channel Strategy. Taylor & Francis Group, 2019.

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30

Joao Heitor De Avila Santos. Multi-Channel Marketing. Arcler Education Inc, 2021.

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31

El-Ansary, Adel, Louis Stern, and Robert Palmatier. Marketing Channel Strategy. Taylor & Francis Group, 2016.

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32

El-Ansary, Adel, Louis Stern, and Robert Palmatier. Marketing Channel Strategy. Taylor & Francis Group, 2016.

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33

Wilke, Alexandra. Multi-Channel Marketing. Diplomica Verlag, 2006.

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34

Marketing Channel Strategy. Taylor & Francis Group, 2019.

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35

Utzinger, Stefan. CHANNEL REVOLUTION. Lulu.com, 2011.

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36

Palazzo, Maria, Pantea Foroudi, and Alfonso Siano, eds. Beyond Multi-channel Marketing. Emerald Publishing Limited, 2020. http://dx.doi.org/10.1108/9781838676858.

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37

Castaldo, Sandro, Monica Grosso, and Katia Premazzi. Retail and Channel Marketing. Elgar Publishing, Incorporated, Edward, 2013.

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38

Castaldo, Sandro, Monica Grosso, and Katia Premazzi. Retail and Channel Marketing. Elgar Publishing Limited, Edward, 2013.

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39

Castaldo, Sandro. Retail and channel marketing. 2013.

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40

Castaldo, Sandro, Monica Grosso, and Katia Premazzi. Retail and Channel Marketing. Elgar Publishing Limited, Edward, 2020.

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41

Castaldo, Sandro, Monica Grosso, and Katia Premazzi. Retail and Channel Marketing. Elgar Publishing Limited, Edward, 2020.

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42

Bowersox, Donald J. Strategic Marketing Channel Management. McGraw, 1992.

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43

Changing the Channel. John Wiley & Sons, Ltd., 2008.

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44

Tribby, Mary Ellen, Michael Masterson, and MaryEllen Tribby. Changing the Channel. Wiley & Sons, Incorporated, John, 2008.

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45

Stern, Louis W., Robert W. Palmatier, Eugene Sivadas, and Adel I. El-Ansary. Marketing Channel Strategy: An Omni-Channel Approach. Taylor & Francis Group, 2019.

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46

Stern, Louis W., Robert W. Palmatier, Eugene Sivadas, and Adel I. El-Ansary. Marketing Channel Strategy: An Omni-Channel Approach. Taylor & Francis Group, 2019.

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47

Stern, Louis W., Robert W. Palmatier, Eugene Sivadas, and Adel I. El-Ansary. Marketing Channel Strategy: An Omni-Channel Approach. Taylor & Francis Group, 2019.

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48

Stern, Louis W., Robert W. Palmatier, and Adel I. El-Ansary. Marketing Channel Strategy: An Omni-Channel Approach. Taylor & Francis Group, 2016.

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49

Stern, Louis W., Robert W. Palmatier, Eugene Sivadas, and Adel I. El-Ansary. Marketing Channel Strategy: An Omni-Channel Approach. Taylor & Francis Group, 2019.

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50

Furey, Tim, and Lawrence Friedman. Channel Advantage. Taylor & Francis Group, 2012.

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