Log in

Relevant bibliographies by topics / Marketing Chanel / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Marketing Chanel.

Dissertations / Theses on the topic 'Marketing Chanel'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Marketing Chanel.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Segura, Claudir. "Design & marketing: interdependências no universo CHANEL." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-28052010-100102/.

Full text

Abstract:

Design e Marketing. Duas áreas do conhecimento que, graças à amplitude de atuação, permitem agregar valor a produtos, podendo atuar separadamente ou em conjunto. Mesmo antes de serem áreas consagradas profissionalmente, já apresentavam caminhos que demonstravam ser possível estas interdependências de atuação. Esta pesquisa inicia abordando conceitos de Design e Marketing e toma, como estudo de caso, o trabalho desenvolvido pela estilista Gabrielle Bonheur Chanel, no início do século XX.<br>Design and Marketing. Two areas of knowledge that, due to their wide range of actuation that both provide

APA, Harvard, Vancouver, ISO, and other styles

2

Duarte, Maria Margarida de Melo Coelho. "Marketing channel behaviour and performance." Thesis, University of Manchester, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629637.

Full text

Abstract:

A major aim of this study is to offer a relatively comprehensive picture of marketing channel behaviour and performance. Given the statistical difficulties in testing a very large, comprehensive model to achieve this aim, two separate but overlapping models are proposed. One model specifically addresses behaviour in marketing channels, while the other integrates key behavioural outcomes with objective measures of performance. Within the second model the personalities of key boundary managers are introduced to help explain the linkages between the behavioural outcomes and economic outcomes. Emp

APA, Harvard, Vancouver, ISO, and other styles

3

Mounsear-Wilson, Clifford. "E-commerce as an alternative marketing channel." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1615.

Full text

Abstract:

Information technology (IT) has become an integral part of the success and globalisation of business over the last two decades. It is hard to imagine how the efficiencies expected in today’s fast paced business world could possibly be achieved without the advancements in IT. The most significant of these advancements is arguably the advent of the Internet which has empowered businesses of all sizes by giving them the means to promote their products and services at a relatively low cost in markets that would previously have been inaccessible. The aim of this study was to assess whether e-commer

APA, Harvard, Vancouver, ISO, and other styles

4

Zhang, Lingling. "Essays on Online and Multi-Channel Marketing." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744402.

Full text

Abstract:

Firms increasingly adopt online and multi-channel marketing strategies to reach and persuade consumers. Therefore, designing an effective marketing mix is critical to their success. The aim of my dissertation is to understand the strategy behind firms’ channel choices and assess marketing effectiveness. It consists of three large-scale empirical studies examining several important aspects of online and multi-channel marketing. My first essay focuses on the business-to-business (B2B) interactions involving online platforms, which serve as new channels for traditional merchants to reach consum

APA, Harvard, Vancouver, ISO, and other styles

5

Lowe, Sidney. "Channel strategy for export distribution: towards a channel strategy model for non-multinational manufacturingfirms in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1988. http://hub.hku.hk/bib/B31949319.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Kushwaha, Tarun Lalbahadur. "Essays on multichannel marketing." Thesis, [College Station, Tex. : Texas A&M University, 2007. http://hdl.handle.net/1969.1/ETD-TAMU-1583.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Brabcová, Petra. "Návrh rozvoje channel marketingu ve společnosti ASUS." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4971.

Full text

Abstract:

Diplomová práce se zabývá channel marketingovou strategií společnosti ASUS, předního výrobce notebooků. Channel marketing se zabývá distribucí produktu od výrobce ke konečnému zákazníkovi, resp. motivací a podporou prodeje distribučních mezičlánků. Na základně podrobné analýzy IT trhu, distribučních kanálů, spotřebitelů a konkurence a na základě analýzy současného systému channel marketingu společnosti ASUS, je připraven nový návrh channel marketingové strategie.

APA, Harvard, Vancouver, ISO, and other styles

8

Wilke, Alexandra. "Multi-Channel-Marketing Anforderungen, Chancen und Ausgestaltungen einer Geschäftserweiterungsstrategie." Hamburg Diplomica GmbH, 2003. http://www.diplom.de/db/diplomarbeiten7106.html.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Wilke, Alexandra. "Multi-Channel Marketing : Anforderungen, Chancen und Ausgestaltungen einer Geschäftserweiterungsstrategie /." Hamburg : Diplomica, 2006. http://www.diplom.de/db/diplomarbeiten7106.html.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Turrek, Thorsten. "Category-Management im Multi-channel-Retailing Marketing und Marktverhalten." Saarbrücken VDM Verlag Dr. Müller, 2004. http://d-nb.info/989344576/04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Siu, Pui Leng. "Internet : a banking distribution channel." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636770.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

MERRITT, NANCY JANE. "THE NATURE AND VALUE OF DYADIC CHANNEL RELATIONSHIPS: EFFECTS ON MEMBER SATISFACTION." Diss., The University of Arizona, 1987. http://hdl.handle.net/10150/184029.

Full text

Abstract:

The focus of the research is the management of dyadic channel relationships and, specifically, the formation of channel member satisfaction. Based upon the conceptualization of channels as social and political systems, member satisfaction is proposed as a function of the nature of the channel relationship, as represented by perceived power use, conflict, cooperation, and the definition of channel roles. Further, satisfaction is proposed as a function of the value of the channel relationship to members, as indicated by member performance relative to desired achievement levels. The research sett

APA, Harvard, Vancouver, ISO, and other styles

13

Saqib, Muhammad. "Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811.

Full text

Abstract:

Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. The purpose of the thesis is to investigate how companies can achieve customer loyalty and customer relationship management using social media marketing and if companies can target new customers by social media. An inductive research approach was used in the study. Semi-structured interviews were performed with interviewees fr

APA, Harvard, Vancouver, ISO, and other styles

14

Goldkuhl, Lena. "Multiple marketing channel conflict with a focus on the Internet /." Licentiate thesis, Luleå, 2005. http://epubl.ltu.se/1402-1757/2005/54/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Dong, Chuoyan Maggie. "Current challenges in channel relationships." Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B40687521.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Dant, Rajiv P. "An investigation of the relationships between issue-specific channel conflict and cooperation and overall channel conflict and cooperation." Diss., Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/54281.

Full text

Abstract:

This dissertation examines selected relationships between issue-specific and overall perceptions of conflict and cooperation within a distribution channel setting. The issue of cooperative bias in channel relations, and the dichotomy of issue-specific and overall perceptions are tested. Hypotheses stemming from exchange theory, as applicable to the channel context, are offered on the effects of incongruities, salience, and antagonism on dissatisfaction, conflict, and cooperation. The research was conducted in two phases. The pretest was used to develop the experimental procedures for parasimu

APA, Harvard, Vancouver, ISO, and other styles

17

Dong, Chuoyan Maggie, and 董婥嫣. "Current challenges in channel relationships." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B40687521.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Ljungmark, Per, and Erik Bernhardsson. "Facebook as a marketing channel : A study of eCommerce retailers’ Facebook page ambitions." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15560.

Full text

Abstract:

Background: Internet and social networks have evolved to become a natural part of people‘s life and innumerous hours are spent every day interacting through these platforms. This evolution has resulted in higher expectations on fast and efficient communication with retailer‘s customers. Today‘s customers are well informed and have instant access to information about retailers and their products. Businesses have realized the potential for utilizing social media in terms of creating brand recognition, generating revenue, gaining feedback and insight from customers and improving the customer rela

APA, Harvard, Vancouver, ISO, and other styles

19

Liljeqvist, Fredrik. "Live-streaming as a marketing channel in the Swedish music industry." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188961.

Full text

Abstract:

The music business is one of the industries most affected by digitalization of content and distribution channels. As industry revenue shifted from principally physical to digital channels in 2015, while being the business with the largest presence and most popular accounts in virtually all social media platforms - the current state of the music industry is change. This has led industry professionals into searching for new and innovating ways of reimagining the business model of music distribution. Thus, the purpose of this study is to investigate the potential of video live-streaming as an add

APA, Harvard, Vancouver, ISO, and other styles

20

Costa, Inês Marques Prestes Pires da. "A influência do social media marketing na indústria da moda : o caso da Chanel e da Zara." Master's thesis, 2021. http://hdl.handle.net/10437/12787.

Full text

Abstract:

Orientação: Eduardo Moraes Sarmento<br>Com a evolução da internet, as redes sociais estão cada vez mais inseridas no nosso quotidiano. Isto desperta a necessidade por parte das marcas de perceber qual o impacto e grau de influência destas plataformas nas escolhas feitas pelos consumidores. Assim, o papel do marketing tem feito cada vez mais sentido nas redes sociais, uma vez que estas permitem um novo tipo de comunicação e contacto entre a marca e o consumidor, novas reações e feedbacks instantâneos. Na indústria da moda, marcada predominantemente pelo consumismo, as redes sociais

APA, Harvard, Vancouver, ISO, and other styles

21

孫睿彬. "Research on the Integrated Marketing Models for the Chanel of Convenient Store in China." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/s3jg8s.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Montandon, Isabelle Gomes de Amaral. "How Chanel adapted its storytelling to the digital era within its masstige segment : a case study of the perfume Chanel number 5." Master's thesis, 2020. http://hdl.handle.net/10400.14/34306.

Full text

Abstract:

The information and communication technologies - which became popular worldwide since the 1990s - have transformed the contemporary world; thus, altering interpersonal, labor and consumption relationships. Thanks to the connectivity and interaction between people, without limits of time and space, the collectivity was empowered. In this globalized world - with an endless supply of possibilities, experiences, information and products - it is crucial to offer users great content to stand out in the crowd. In this context, nothing is more effective than using storytelling to involve and engage co

APA, Harvard, Vancouver, ISO, and other styles

23

Pereira, Ana Margarida Marcelino Oliveira. "Pedagogical case of marketing strategies during the Covid-19 pandemic: The extraordinary case of Chanel." Master's thesis, 2021. http://hdl.handle.net/10071/24153.

Full text

Abstract:

Due to Covid-19, many businesses and industries suffered with the pandemic. Luxury was one of those areas: products belonging to this commercial segment went through transformations about their distribution channels, with the purpose of maintaining sales or at least allowing the business to continue. This pedagogic case focuses on this thematic: analyzing how luxury brands were able to survive in a period of commercial uncertainty. Particularly, it studies Chanel and its response to the online paradigm during the Covid-19 pandemic. This master thesis addresses the company’s history, its busin

APA, Harvard, Vancouver, ISO, and other styles

24

YU, PEN-MING, and 游本明. "The Impact of Experiential Marketing on Experiential Value and Consumer Loyalty - The Case of CHANEL." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/xhkdt7.

Full text

Abstract:

碩士<br>國立臺北大學<br>企業管理學系<br>107<br>In the process of product sales, manufacturers can use experiential marketing to enable consumers to get experiential value after real experience of goods and the overall service. The value of the goods and services obtained from the experience process, so that consumers are loyal to the brand. This study uses CHANEL boutique as the research target, and uses the in-depth interview method of qualitative research to visit 21 consumers and brand marketing planner to explore why the various aspects of experiential marketing will make consumers have different percep

APA, Harvard, Vancouver, ISO, and other styles

25

Gama, Maria Ana Abecassis e. Castelo Branco da. "Marcas de luxo e estratégias digitais de comunicação : os casos Chanel e Fashion Clinic." Master's thesis, 2020. http://hdl.handle.net/10400.14/32921.

Full text

Abstract:

As últimas décadas têm desafiado o mundo do luxo. Com a comunicação digital, as marcas têm sido forçadas a uma rápida adaptação, a serem cada vez mais versáteis e inclusivas. Cada vez mais Marcas de Luxo se tornam próximas e presentes nas rotinas dos seus consumidores e das necessidades que estes têm, através das redes sociais e do mundo digital, desvendando cada vez mais quem são e o que é que defendem. Esta dissertação parte da definição de Marcas de Luxo, explora quem são os novos consumidores destas marcas e averigua o espaço ocupado pelas Marcas de Luxo e a estratégia digital que impleme

APA, Harvard, Vancouver, ISO, and other styles

26

Nascimento, Maria Susana Pereira Revés. "O poder da marca Chanel na moda : perfumes para mulher – o caso português e francês." Master's thesis, 2018. http://hdl.handle.net/10437/9507.

Full text

Abstract:

Orientação: Eduardo Moraes Sarmento<br>Num universo em que as marcas se procuram diferenciar das mais diversas formas, o património de marca e a personalidade da marca são armas poderosas. Tal, assume um relevo particularmente significante no que respeita às marcas de luxo, as quais se distinguem por uma história e identidade ricas. As marcas de luxo, como afirma Kafpferer & Bastien (2015) não seguem as regras gerais do marketing, procurando fortalecer o princípio de exclusividade, opulência e qualidade superior dos seus produtos. Para os autores, as marcas de luxo só se devem adaptar às muda

APA, Harvard, Vancouver, ISO, and other styles

27

Ferreira, Stephanie Duarte. "Moda e cultura : análise cultural da narrativa publicitária associada à marca Chanel." Master's thesis, 2016. http://hdl.handle.net/10451/28009.

Full text

Abstract:

Este trabalho teve como principal objetivo a análise cultural na narrativa publicitária associada à marca Chanel. Como tal, surgiu o interesse de analisar e identificar os sistemas de construção e de comunicação de uma marca. A marca Chanel veio adquirindo notoriedade ao longo dos tempos, mas foi desde a sua primeira fragrância, o perfume Chanel Nº5 que obteve o seu lançamento como uma marca que acrescenta valor para o seu consumidor. Neste sentido, o estudo aborda o tema da comunicação no marketing e as suas devidas estratégias, de modo a questionar e compreender a complementaridade, d

APA, Harvard, Vancouver, ISO, and other styles

28

林桂鮮. "Accessing Marketing Channel Motivation:Accessing Marketing Channel Motivation:." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/56083564271236963811.

Full text

Abstract:

碩士<br>國立臺灣科技大學<br>企業管理系<br>89<br>The role of distributors in marketing channel has been increasingly important nowadays. To maximize the efficiency of marketing channel distribution, manufacturers usually need to provide distributors incentives so that long-term cooperation can be well maintained. Therefore, motivating marketing channel members has been an important issue in marketing channel management. However, there has been few channel research focusing on marketing channel motivation issues. Most of the current research on channel member motivation focuses on the type of incent

APA, Harvard, Vancouver, ISO, and other styles

29

Huang, Sheng Chih, and 黃聖志. "Publications'' Marketing Channel." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/25377805947941134393.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Ching-Yun, Huang, and 黃靖芸. "The Impact of Relationship Marketing on Marketing Channel." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/05003868392514281111.

Full text

Abstract:

碩士<br>玄奘大學<br>國際企業學系碩士班<br>98<br>Currently, among global electronic products, regardless of 3C products or industrial products, all of them need semiconductor electronic parts and components which have been also regarded as the important core of those products. Most manufacturers of electronic products parts and components have depended on the product and technology application that provided by those distributors of electronic parts and components. Since the electronic products are categorized into the industrial market, their customers may have simple and pure characteristics but also the dom

APA, Harvard, Vancouver, ISO, and other styles

31

Duarte, Margarida. "Marketing channel behaviour and performance." Doctoral thesis, 2000. http://hdl.handle.net/10400.5/12001.

Full text

Abstract:

Thesis submitted to University of Manchester for the degree of Doctor of Philosophy in the Faculty of Business Administration.<br>A major aim of this study is to offer a relatively comprehensive picture of marketing channel behaviour and performance. Given the statistical difficulties in testing a very large, comprehensive model to achieve this aim, two separate but overlapping models are proposed. One model specifically addresses behaviour in marketing channels, while the other integrates key behavioural outcomes with objective measures of performance. Within the second model the personaliti

APA, Harvard, Vancouver, ISO, and other styles

32

Zhuang, Xiang-Sheng, and 莊祥生. "Marketing Channel Management of UPS." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/y4ukvy.

Full text

Abstract:

碩士<br>國立臺北科技大學<br>管理學院EMBA大上海班<br>105<br>With the rapid development of economic globalization and information technology, the Uninterruptible Power System has become one of the indispensable important equipment in all walks of business, which provides valuable business growth opportunities for all UPS manufacturers. As for all UPS enterprises, the management of marketing channel still is considered to be a conspicuous issue, which evokes highly attention by Top Management Of Corporation. As a well-known UPS manufacture, D company is also facing up with bewilderment caused by management of mark

APA, Harvard, Vancouver, ISO, and other styles

33

Ren, Gih Hsieh, and 謝仁智. "The Innovative Channel and Integrated Marketing in Multi-Level-Marketing." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/78185078418764722600.

Full text

Abstract:

碩士<br>元智大學<br>管理研究所<br>92<br>Since 1992, government had implemented the Fair Trade Act to manage all the commercial trade, especially in the companies of multi-level-marketing (MLM). Numbers of people had accepted the kind of trade model and joined the business system to build personal net of sale. MLM companies gradually had faced a predicament that was difficult to make differences among all competitors. A new concept to run a MLM business has been built in Taiwan at the moment. It integrates the traditional channel and MLM business together. The innovative business channels will

APA, Harvard, Vancouver, ISO, and other styles

34

Lin, Yan-Sheng, and 林彥昇. "Motor Insurance Marketing Channel in Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/w8z78j.

Full text

Abstract:

碩士<br>銘傳大學<br>風險管理與保險學系碩士班<br>93<br>In the past years the market of motor insurance in our country was controlled by few channels. It resulted in the insurance companies suffering from higher marketing cost for writing business. Consequently, making use of the new marketing channel for insurance services was desired so that the oligopoly of motor insurance market controlled by a few channels may be diminished. Therefore, this research was aimed at the study of the current status of the channels through which the motor insurances were purchased by the consumers and of the development of new mar

APA, Harvard, Vancouver, ISO, and other styles

35

Pan, Ya-Hui, and 潘雅惠. "The Norm of Marketing Channel Systems." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/26676831821849099653.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Sthang, Yu Te, and 游德祥. "Marketing channel organization types selection study." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/82841418014354045796.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Hsieh, Shu Hui, and 謝淑慧. "Asymmetric Information and Marketing Channel Choice." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/25933902502642463447.

Full text

Abstract:

博士<br>逢甲大學<br>商學博士學位學程<br>101<br>This dissertation concludes two parts to examine the asymmetric information and marketing channel choice. Part A, using a unique data set from Taiwan’s automobile liability insurance, this paper tests the screen mechanism hypothesis proposed by Venezia et al. (1999). Results reveal that a positive channel-claim correlation exists in the sub-samples of cars aged more than three years. Significant positive channel-claim correlation indicates that high-risk policyholders prefer to purchase insurance from an independent agent, whereas those with lower risks tend t

APA, Harvard, Vancouver, ISO, and other styles

38

Kang, Jun. "Studies on marketing channel performance, channel appropriability, and intangible firm value." 2012. https://scholarworks.umass.edu/dissertations/AAI3545947.

Full text

Abstract:

Marketing strategy contributes to firm value following two processes: value creation and value appropriation. The value of a marketing channel, one of a firm’s market-based assets, is determined not only by the amount of value created during the distribution process, but also by the ultimate value appropriated by the firm. In this dissertation, we develop two studies to address the value creation process and value appropriation process respectively to provide a comprehensive picture of the performance and value relevance of a channel strategy. Study 1 provides an integrative meta-analysis of t

APA, Harvard, Vancouver, ISO, and other styles

39

Lin, Yung-Jui, and 林永瑞. "3D printing applications and channel marketing strategy." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/44268216622011853464.

Full text

Abstract:

碩士<br>國立政治大學<br>經營管理碩士學程(EMBA)<br>104<br>We can say that, the applications and the development of 3D printing is changing with each passing day. 3D printing has been rapid evolution and changed by the vigorously promote of American president Barack Obama since 2013, all kind of innovative changes is continue to be published. Brands, printers, materials and industrial applications have continued breakthrough, this achievement is really amazing for all of us. We can’t limit and predict the future of this technology. The trend of using hardware and entities material was substantial growth, but th

APA, Harvard, Vancouver, ISO, and other styles

40

Johnson, Matthew. "Data mining applications for multi-channel marketing." Thesis, 2002. http://hdl.handle.net/2429/13740.

Full text

Abstract:

The management of multi-channel marketing is one of the critical issues facing marketing practitioners today. The emergence of e-commerce has presented new opportunities to communicate with and serve customers. As a result, managers face uncertainties as to what is the best way to incorporate an e-commerce channel into their existing marketing strategies. Working in conjunction with a national retail chain (ABC)*[footnote: * - ABC is used here as a fictitious identifier of the retail chain], this thesis analyzes a multi-channel management situation using data mining techniques. The retailer ha

APA, Harvard, Vancouver, ISO, and other styles

41

Lee, Hua-Lung, and 李華龍. "DiscussInnovative Business Model of Food Marketing Channel." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3649f5.

Full text

Abstract:

碩士<br>輔仁大學<br>企業管理學系管理學碩士在職專班<br>105<br>Abstract: Theearly-stage of market access to foodstuff were started from manufacturers and importers of origin to the traditional market, wholesalers then sold to local, retailers and finally sold to the restaurant and household buyers. The fresh supermarket appeared which gives another new chooses to the buyer to approach food with more flexible and more efficient way. Recently, due to the vigorous development of e-commerce and advanced of portable software, the fresh food becomes a new product to the e-commerce or what we called “E-food”. E-food is not

APA, Harvard, Vancouver, ISO, and other styles

42

HUANG, ZHENG-SHUN, and 黃正順. "International marketing channel integration and decision-maker." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/35620670881371225217.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Lin, Ting-yi, and 林廷一. "Research of online marketing channel strategy developing." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/11036112996320850365.

Full text

Abstract:

碩士<br>國立臺灣大學<br>商學研究所<br>85<br>The purposes of this study are to explain the current state of online channel development, and to suggest ways to improve the online channel strategy.This study finds that besides considering the characteristics of Internet, online channel strategy must also conform to the underlying demand of consumers, and to redesign the products from scratch if necessary.This study reveals three important ways to improve online channel strategy:1. To digitalize the product

APA, Harvard, Vancouver, ISO, and other styles

44

Hsu, Li Chuan, and 許麗娟. "The Mangement og Marketing channel in Taiwan." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/07192225774021622219.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Chuang, Hsin-Ying, and 莊欣穎. "Relational Knowledge Stores in Marketing Channel Relationships." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/54388373015207070458.

Full text

Abstract:

碩士<br>東海大學<br>國際貿易學系<br>95<br>Drawing on the resource-based view (RBV) and the absorptive capacity perspective, this study examines the relationship between relational knowledge stores (RKS) and dyadic competitive advantage in marketing channel relationships. We are inspired by Dyer and Singh’s relational view of interorganizational competitive advantage (1998), and propose that relational capital and transaction-specific investments facilitate RKS, which in turn achieve dyad competitive advantage. The results show that relational capital and transaction-specific investments have positively in

APA, Harvard, Vancouver, ISO, and other styles

46

Feng, Chi_Teng, and 馮啟騰. "International marketing strategy and marketing channel – a case study of Taiwan EDM industry." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/86096476769468971457.

Full text

Abstract:

碩士<br>逢甲大學<br>經營管理碩士在職專班<br>92<br>In global machine tools market, machine tools – made in Taiwan are a quite famous brand with high evaluation. In 2002’, The first ten machine tool builders in the world are German, Japan, Italy, China, U.S.A, Taiwan, Swiss, Spain, S. Korea & France. Taiwan machine tool industry is the 6th biggest on the list with production value, 5th biggest in export value & 7th biggest in import value. The market of Taiwan EDM industry is quite limited and most of EDM builders in Taiwan are small & medium size. However, Taiwan EDM industry has been given the name of “ The K

APA, Harvard, Vancouver, ISO, and other styles

47

CHI, KAI-YAO, and 紀凱耀. "The Study on Marketing Channel Strategy, Internal Marketing and Employee Satisfaction of Bank." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/09392745093093673137.

Full text

Abstract:

碩士<br>育達商業科技大學<br>行銷與流通管理所<br>102<br>Since the 1980s, the new banks in Taiwan are opening up after the privatization of public banks, A lot of bank began to organize a series of activities to attract customers, and quality of service to segment the market, so more and more competitive in the domestic banking market. The bank marketing channel strategy attracted consumers, and improved customer satisfaction. Bank marketing channel strategy is the bank highlighting the advantages of the strategic basis for sustaining competitive advantage. This study is to understand the impact of bank marketing

APA, Harvard, Vancouver, ISO, and other styles

48

"Essays on Mobile Channel User Behavior." Doctoral diss., 2018. http://hdl.handle.net/2286/R.I.48998.

Full text

Abstract:

abstract: In two independent and thematically relevant chapters, I empirically investigate consumers’ mobile channel usage behaviors. In the first chapter, I examine the impact of mobile use in online higher education. With the prevalence of affordable mobile devices, higher education institutions anticipate that learning facilitated through mobile access can make education more accessible and effective, while some critics of mobile learning worry about the efficacy of small screens and possible distraction factors. I analyze individual-level data from Massive Open Online Courses. To resolve s

APA, Harvard, Vancouver, ISO, and other styles

49

Noble, Stephanie M. "Consumers' channel preferences: An integrated model." 2001. https://scholarworks.umass.edu/dissertations/AAI3012172.

Full text

Abstract:

With the growing popularity of the internet as a channel of distribution many researchers are trying to determine factors that influence and hinder consumers' acceptance of this channel. Unfortunately, the explosion of articles studying internet patronage involve the same limitation as previous shopping motivation research. Namely, the internet is just one of many channels from which consumers' can choose to purchase products. Current articles on internet patronage, as well as the previous work on other channels, have failed to account for this fact. These studies examine patronage motives one

APA, Harvard, Vancouver, ISO, and other styles

50

Tzu-ChiehKuo and 郭子傑. "Relational Embeddedness and Resource Dependence Theory in marketing channel: Effects of channel conflicts and channel performance." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/87968393751978454224.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!