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Journal articles on the topic 'Marketing Chanel'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Xu, Miao. "Luxury Brand Marketing Strategy - Taking Chanel as an Example." Journal of Education, Humanities and Social Sciences 35 (July 4, 2024): 722–26. http://dx.doi.org/10.54097/2d5r8x59.

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As consumers pursue quality and personalization, brand marketing strategies play a decisive role in the development of enterprises. In today's fiercely competitive business environment, it is particularly important to study marketing cases for the Chanel brand. However, there is currently relatively little in-depth analysis of the specific strategies and effects of Chanel brand marketing, and there is a research gap. This study will combine direct and indirect methods to deeply analyze Chanel's marketing methods, including advertising, product positioning, channel selection, etc. Through compa

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2

Wu, Xinfang. "Research on the 4R Marketing Strategy of Chanel." Advances in Economics, Management and Political Sciences 97, no. 1 (2024): 230–34. http://dx.doi.org/10.54254/2754-1169/97/20231571.

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Background: Chanel is a French luxury brand established in Paris in 1910, It has a variety of categories, all of them with a high level of craftsmanship. In the latest corporate rankings, Chanel ranks high among the worlds top 100 brands. Problem Definition: In this paper, considering Chanels high annual sales and loyal customer relationships, this paper studies how Chanel conducts marketing that balances brand interests and customer relationships. Result: To make the analysis clearer, I used the 4R marketing model. Research has shown that Chanel's high-end and fashionable product line, tradit

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Chen, Ruixuan, and Miao Ye. "Research on the Marketing Strategy of High-end Luxury Goods." Highlights in Business, Economics and Management 4 (December 12, 2022): 56–62. http://dx.doi.org/10.54097/hbem.v4i.3374.

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This paper aims to study luxury brands’ marketing strategies, taking coach and Chanel as examples. Because coach and Chanel belong to two levels of luxury brands, choose coach and Chanel as examples to study marketing strategy because marketing strategy is the most important part of luxury brands. And this paper chooses to study the marketing strategy from all aspects of the brand and, finally, get the different marketing strategies. Compared with Coach, Chanel is a top luxury brand. This paper studies the differences in marketing strategies among the two brands at different levels to infer wh

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Sun, Chang. "Research on the Brands Marketing Strategy of Chanel." BCP Business & Management 20 (June 28, 2022): 479–85. http://dx.doi.org/10.54691/bcpbm.v20i.1022.

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Chanel is in the upper-middle class of luxury brands. Chanel’s brand values include humanity, uniqueness, and inclusiveness. And it has a long history, which is important to show the female’s power. Moreover, it has created many successful marketing cases, such as Chanel No. 5 perfume’s marketing. But in the current epidemic, Chanel’s interests are affected. This paper will mainly analyze the main marketing strategy of the world’s top luxury brand Chanel, including its product strategy, promotion strategy, distribution strategy, and so on. Then find out its shortcomings and provide solutions f

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Cai, Yicheng. "The Analysis of Operation Strategy of Chanel in China." BCP Business & Management 38 (March 2, 2023): 1565–71. http://dx.doi.org/10.54691/bcpbm.v38i.3933.

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This article introduces the basic function of the Chanel brand to clarify the duty and type of products that Chanel makes and point out the type of industry in which Chanel operates. furthermore, this article focuses on the business of Chanel operated in China with the introduction of the features of relevant market which Chanel operates in China. And the article uses different analysis tools to layout the market position and operation environment of Chanel, including PEST analysis, which describes the outside factors that may potentially affect the strategic making of Chanel, and SWOT analysi

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Zhao, Huiming. "Analysis of Chanel's Marketing Strategy." BCP Business & Management 45 (April 27, 2023): 164–69. http://dx.doi.org/10.54691/bcpbm.v45i.4879.

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With the rapid development of China's economy, the living standard and economic level of consumers have improved, and they also have certain material pursuits, and their demand for luxury goods also increases. In recent years, due to the epidemic situation, the sales volume has fluctuated greatly since 2019, and the epidemic situation will improve in 2021, with a bright future. This article takes Chanel as the research object, using 4p marketing theory and swot analysis method to analyze what kind of marketing strategy changes Chanel should make to better respond to market changes in the case

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Liu, Yifan. "Analysis on Chanel Group Digital Marketing Strategies." Journal of Education, Humanities and Social Sciences 16 (July 2, 2023): 155–59. http://dx.doi.org/10.54097/ehss.v16i.9598.

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The tsunami of digitalization has steadily permeated the luxury industry with the gradual development of Internet technology. First-line luxury brands such as Gucci and Dior have carried out digital innovation. One of the most popular luxury brands among consumers, Chanel, which is famous for avoiding selling its clothes and handbags online, is one of the last digital holdouts in luxury fashion. Although Chanel had to adjust its marketing strategy under the influence of the digital wave, it has always maintained a unique strategic deployment. Therefore, this paper adopts the 4Ps model to analy

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Qu, Ziqing. "Optimization Analysis of Chanel's Marketing Strategy in China." Advances in Economics, Management and Political Sciences 160, no. 1 (2025): 1–6. https://doi.org/10.54254/2754-1169/2025.19739.

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The background of this study is that Chinese consumers' luxury consumption concept is changing, and digital marketing is increasingly important. The research topic focuses on the marketing strategy of Chanel women's wear in the Chinese market, aiming to put forward targeted suggestions through in-depth analysis. The research method is a combination of literature review and case study. The results show that Chanel needs to focus on refined marketing of the characteristics of the Chinese market, consumer behavior analysis and strategy adjustment under the background of the epidemic, as well as d

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Xie, Caiqing. "Analysis of Chanel Marketing Strategies in the World Luxury Fashion Market." Advances in Economics, Management and Political Sciences 17, no. 1 (2023): 254–60. http://dx.doi.org/10.54254/2754-1169/17/20231106.

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The luxury market is a unique fashion market that provides more than necessary products to satisfy people in the wealthiest class. Chanel is a French luxury fashion brand that was founded in 1910 in Paris by Coco Chanel. This paper uses 4Ps marketing theories to analyze the reasons for Chanel's outstanding marketing performance worldwide, especially in China. The conclusion shows that Chanel keeps its unique personality to attract more demands from young people and also insists on the consumer base of wealthy people.

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Zhang, Yujie. "Luxury Brand Marketing Strategy - Taking Chanel as An Example." Transactions on Economics, Business and Management Research 13 (November 18, 2024): 291–96. https://doi.org/10.62051/y0d7jw71.

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With the end of the epidemic, people's consumption patterns and habits have changed a lot. Against this background, Chanel's sales increased in 2023. There are many studies on Chanel's marketing strategy. However, there are few studies on the reasons behind Chanel's sales growth. The purpose of this article is to investigate the reasons for Chanel's increased sales in 2023 from a marketing strategy perspective. This article utilizes brand extension theory, integrated marketing communication theory, customer relationship management theory, and case analysis to deeply analyze the reasons for Cha

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Yang, Shengjia. "Analysis of Chanel's Marketing Under The Global Epidemic and Consumption "Younger"." BCP Business & Management 38 (March 2, 2023): 2788–97. http://dx.doi.org/10.54691/bcpbm.v38i.4192.

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In the era of gradually "younger" consumption, luxury goods are still a category of products sought after by consumers, and Chanel is one of the many sought-after luxury brands. The purpose of this article was to explore what advantages Chanel has in marketing to secure its position in luxury goods and how Chanel can better develop in the future in the context of "younger" consumption and the global impact of the Corona Virus Disease 2019. This article utilized the Marketing Mix Theory in the SWOT analysis method to analyze Chanel. This article concludes that Chanel has the characteristics of

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Triyanti, Riesti, and Nensyana Shafitri. "KAJIAN PEMASARAN IKAN LELE (Clarias Sp) DALAM MENDUKUNG INDUSTRI PERIKANAN BUDIDAYA (Studi Kasus di Kabupaten Boyolali, Jawa Tengah)." Jurnal Sosial Ekonomi Kelautan dan Perikanan 7, no. 2 (2017): 177. http://dx.doi.org/10.15578/jsekp.v7i2.5684.

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Penelitian bertujuan untuk mengkaji saluran pemasaran ikan lele di Kabupaten Boyolali. Penelitian juga dilakukan untuk mengkaji besarnya biaya, keuntungan, margin pemasaran serta efisiensinya. Penelitian menggunakan metode survei. Data yang digunakan adalah data primer yang diambil pada bulan April 2012dengan teknik wawancara, pencatatan dan observasi. Teknik pengambilan sampel pembudidaya dilakukan secara random sampling; sedangkan sampel pedagang diambil secara snowball sampling. Analisis data dilakukan secara deskriptif dan cost margin analysis. Hasil penelitian menunjukkan bahwa ada empat

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Xiong, Yuhan. "Analysis on the Marketing Strategy of Chanel." BCP Business & Management 21 (July 20, 2022): 324–29. http://dx.doi.org/10.54691/bcpbm.v21i.1257.

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Chanel’s French legacy enables it to strengthen its reputation and remove past problems. It should pursue middle-class adult women for their high luxury consumption ambitions, and return to its pre-pandemic marketing expenditure levels to beat the high profiles, diversity, firmness, and discrete distribution approaches of key rivals Dior, LVMH, Gucci, and Burberry. The traditional store should keep giving the best client experiences, although Chanel’s online store ought to be developed to properly market its sub-brands. Celebrities Han So Hee and Zendaya Coleman must be the brand’s ambassadors

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Hong, Hanwei. "Research on Chanel's Market Strategy." Highlights in Business, Economics and Management 1 (November 28, 2022): 160–63. http://dx.doi.org/10.54097/hbem.v1i.2550.

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Chanel, as a famous luxury brand in the world, has gain a wide reputation among the consumer groups. The article analyzes the market strategies of Chanel in depth, the preference of consumers, as well as some of the problems exists. Suggestions and references have put forward in the paper to improve and promote Chanel’s current marketing strategies.

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15

Kou, Shuran. "Chanel’s Global Brand Marketing Strategy: Insights from 4P and SWOT Analysis." SHS Web of Conferences 207 (2024): 01014. https://doi.org/10.1051/shsconf/202420701014.

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With the continuous development of the global economy, the luxury market has become the second largest market in the world, and Chanel, as a globally renowned luxury brand, has a significant representation. The purpose of this paper is to use 4P to deeply study and analyze the marketing strategy of the Chanel brand in the global market, including product design, pricing strategy, layout of places, promotional activities, as well as the development status. In addition, this paper also uses SWOT to analyze the challenges and opportunities faced by the brand in the global market and puts forward

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Ramdani, Heni Cahya, Saptono Rahayu ., and Rizal Fahmi . "Pengaruh Sosial Media Marketing terhadap Minat dan Daya Beli Pelanggan." Pelita : Jurnal Penelitian dan Karya Ilmiah 22, no. 1 (2022): 48–55. http://dx.doi.org/10.33592/pelita.v22i1.2562.

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Inovasi tiada henti, teknologi, model bisnis dan pendekatan komunikasi berkembang secara berkesinambungan[1] melalui media sosial. Media sosial merupakan platform tidak hanya pengguna berinteraksi dan berkomunikasi secara digital tetapi juga sebagai channel dalam memasarkan produk dan jasa. Perkembangan transformasi digital seperti media sosial tentusaja meningkatkan keingintahuan bagaimana hal tersebut bisa mempengaruhi daya beli konsumen. Konsumen dimaksud adalah generasi milenial dimana dasar pemikirannya bahwa milenial merupakan generasi pengadaptasi teknologi dan pengguna transformasi dig

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Pan, Shiqiong. "To What Extent do Chanel’s marketing Strategies Contribute to One’s Popularity Around the World." BCP Business & Management 31 (November 5, 2022): 465–70. http://dx.doi.org/10.54691/bcpbm.v31i.2664.

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By being one of the industry's most successful and famous luxury brands, Chanel demonstrates the role of market leadership. She provides practical marketing innovations to the industry's overall growth. Chanel not only retains the craftsmanship and design of products as classics for a millennium but also can maintain a stable customer base, follow the trend of new emerging tastes of a further generation, and target existing and new generations. This paper will investigate the taste and preferences of Chanel’s key customers, the corresponding strategies of Chanel targeting, and models used to i

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Wu, Yujia. "The Analysis of Chanels Marketing Strategies." Advances in Economics, Management and Political Sciences 21, no. 1 (2023): 334–38. http://dx.doi.org/10.54254/2754-1169/21/20230270.

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The fashion and luxury industry dates back to the nineteenth and earlier centuries. Today, the industry is a multibillion enterprise involved in producing, marketing and selling various products. These include clothes, shoes, jewelry, accessories and luxury goods. Many companies have grown and developed within this industry over the centuries. One of the iconic and renowned luxury brands is Chanel company. This paper will focus on Chanel's marketing strategy, paying attention to aspects of its production line, pricing, market share, and marketing strategies, such as advertising, among other el

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Liu, Yiran. "Study the Cultural Value and Marketing Strategy of Luxury Brands -Taking Chanel as an Example." Advances in Economics, Management and Political Sciences 58, no. 1 (2023): 58–64. http://dx.doi.org/10.54254/2754-1169/58/20230824.

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"Fashion changes, but style endures." - Coco Chanel. Chanel is an extraordinary luxury brand with a rich history. Throughout its evolution, the brand has exhibited traits of uniqueness, inclusivity, and human touch, resulting in the creation of iconic products that embody the brand's culture and allure. This article delves into Chanel's diverse product lines and provides illustrative analyses of select products to illuminate their significance. Notably, the N5 series serves as a prime exemplar. Moreover, this paper adopts a customer-centric approach to delineate the consumer demographics that

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20

Mendonça, Tamiris Sacho, Lúcio Garcia Caldeira, Sheldon William Silva, Joel Corsini, and Rafael de Almeida Moreira. "MARKETING INFANTIL TELEVISIVO." Interação - Revista de Ensino, Pesquisa e Extensão 19, no. 2 (2019): 211–28. http://dx.doi.org/10.33836/interacao.v19i2.148.

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As empresas lutam no mercado competitivo e se desdobram na busca de novos consumidores, encontrando nas crianças uma alternativa e a oportunidade torná-los fieis consumidores futuro. O objetivo do presente artigo foi verificar como as marcas voltadas para o publico infantil utilizam a propaganda televisiva para influenciar as crianças e seus pais. Concluiu-se que as propagandas, estruturadas de acordo com a segmentação demográfica por idade, vem se tornando estratégia de marketing, onde os mercados não medem esforços para a conquista e sedução desse novo, e precoce, mercado consumidor. Sob o c

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Liang, Yuxiao, Bochun Wen, and Huimin Zhang. "The Marketing Strategies for Chanel to Cater to the Youth Aesthetic." BCP Business & Management 20 (June 28, 2022): 737–46. http://dx.doi.org/10.54691/bcpbm.v20i.1058.

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With the development of China's economy and education, more and more young consumers are gradually becoming the mainstream of social consumption. By applying the Marketing mix theory, this paper explores the impact of four factors - price, product, place, and promotion - on Chanel cosmetics and skin care products in the context of a shift towards younger consumer attitudes. Through quantitative analysis of an online questionnaire survey of 142 Chinese luxury consumers, the 4Ps were found to have a positive and direct impact on young consumers’ purchasing behavior and intentions, with price bei

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Elvina, Elvina, Muhammad Firdaus, and Anna Fariyanti. "TRANSMISI HARGA DAN SEQUENTIL BARGAINING GAME PERILAKU PASAR ANTAR LEMBAGA PEMASARAN CABE MERAH DI INDONESIA." Jurnal Agribisnis Indonesia 5, no. 2 (2018): 89. http://dx.doi.org/10.29244/jai.2017.5.2.89-110.

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<em>Red chili is known as a very high commodity price fluctuation. High price fluctuation will make market inefficiency and cause a disincentive for market actors. One indicator of market efficiency is symmetric price transmission in integrated market. This paper aimed to analyze vertical price transmission along the marketing chanel of red chili (produsen, wholesale and retail) and analyze the market behavior of market actors. Vertical price transmission was analyzed with the Asymmetric Error Corection Model (AECM) approach using weekly data over Januari 2012 to October 2014. While, the

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Muhfiatun, Muhfiatun, and Muh Rudi Nugraha. "PENERAPAN KONSEP SUPLY CHAINS MANAGEMENT DALAM PENGEMBANGAN POLA DISTRIBUSI DAN WILAYAH PEMASARAN UMKM DESA KRAMBILSAWIT." Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan 2, no. 2 (2019): 357–82. http://dx.doi.org/10.14421/jpm.2018.022-08.

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This research aims to formulate development strategies and regional distribution pattern of Small Medium Enterprises (SME) marketing Village Krambilsawit. Low productivity and the narrowness of the region of product marketing, requires that SMEC Village Krambilsawit doing repairs ranging from upstream to downstream processes. The use of the concept of supply chain management, where very precise in order to resolve the problems occurred at Krambilsawit village of SME. In this study researchers using qualitative and quantitative research methods. Data obtained from the results of the direct inte

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Sejati Waluyo, Wahyu Pramusinto, Ferdiansyah Ferdiansyah, and Ika Susanti. "PEMASARAN PRODUK UKM PADA SOSIAL MEDIA INSTAGRAM SEBAGAI SARANA ONLINE MARKETING KERJASAMA DENGAN KELURAHAN PARUNG SERAB." BERNAS: Jurnal Pengabdian Kepada Masyarakat 2, no. 4 (2021): 921–25. http://dx.doi.org/10.31949/jb.v2i4.1360.

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Semakin berkembanganya online marketing, mempengaruhi bagaimana suatu produk dipasarkan. Proses transaksi penjualan maupun pembelian tidak hanya di lakukan secara konvensional akan tetapi juga secara online. Pemasaran produk secara online juga banyak dimanfaatkan perusahan besar untuk meningkatkan profit penjualan mereka. Kelebihan dengan memanfaatkan online marketing adalah tidak mengenal Batasan tempat dan waktu dan dapat bekerja selama 24 jam. Ada banyak sekali chanel online marketing yang dapat digunakan sebagai online marketing, salah satunya adalah social media Instagram. Sudah banyak UK

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Long, Yuqin. "How Luxury Advertising Captures the Psychology of Audience." Frontiers in Business, Economics and Management 9, no. 1 (2023): 66–69. http://dx.doi.org/10.54097/fbem.v9i1.8292.

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Chanel is one of the world's leading luxury brands, whose advertisements often receive high airtime and widespread attention worldwide. The aim of this thesis is to examine Chanel's top five most aired advertisements over the past few years and to analyse the success factors of these advertisements. By collecting and analysing data, we identified Chanel's top five most broadcasted advertisements, including "Chanel No.5: The One That I Want", "Chanel Gabrielle: The New Fragrance " and "Chanel Chance: It's Your Chance". These ads have received tens of millions of views and shares not only on mai

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Chen, Yuhan, and Yuxuan Wei. "Research on the Status Quo and Strategy of Luxury Brand Sales Model in the Post-epidemic Era -- Taking Chanel as an Example." Advances in Economics, Management and Political Sciences 9, no. 1 (2023): 128–34. http://dx.doi.org/10.54254/2754-1169/9/20230366.

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This papers research concerns luxury brands marketing strategies in the post-epidemic era. Most of the literature examining the marketing of luxury goods considers economic value. This literature explains marketing strategies by analyzing large amounts of data. This paper hopes to examine luxury marketing strategies in the post-epidemic era from a new perspective. The luxury marketing strategies and case studies examined in this paper examine the DNA of consumer groups and luxury brands. The research method used in this paper is documentary analysis. This paper analyses the marketing strategy

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Yu, Fuhan. "Luxury targeted groups and marketing strategies." BCP Business & Management 34 (December 14, 2022): 13–20. http://dx.doi.org/10.54691/bcpbm.v34i.2859.

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It is an urgent problem for luxury enterprises to explore the largest group of luxury consumers, formulate a series of feasible marketing strategies, and Capture and capture the attention of the new generation of luxury consumers. In recent years, China's social stability, rapid economic development, China's rich class is increasing, and their age tends to be younger. They are open-minded and pursue the quality of life. The demand for luxury goods is also increasing. Currently, the global luxury market is undergoing fundamental changes. Familiar with the Chinese domestic market, meeting the ex

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Zhu, Danna. "Analysis of Virtual Spokesperson in Marketing." Advances in Economics, Management and Political Sciences 57, no. 1 (2024): 153–57. http://dx.doi.org/10.54254/2754-1169/57/20230703.

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Based on the development of virtual technologies and networks, the virtual idol market is experiencing a remarkable surge, attracting more and more young people around the world, especially in Asia. These virtual icons are increasingly seen as alternative brand ambassadors to traditional celebrities, helping brands broaden their brand image and target audience. A number of well-known brands, including Chanel, Gucci, and L'Oral, have capitalized on this trend by partnering with well-known virtual icons. In keeping with this trend, some brands have even created their own unique avatars to round

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Nizamiyati, Nizamiyati, Weni Yunisa Adriani, and Iin Marliana. "PENGEMBANGAN DIGITAL MARKETING PADA BIBIT TANAMAN BERBASIS WEB MOBILE DI DESA PEKALONGAN LAMPUNG TIMUR." Journal of Software Engineering and Technology. 4, no. 1 (2024): 43. https://doi.org/10.69769/seat.v4i1.175.

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Abstract : Kecamatan Pekalongan, Kabupaten Lampung Timur merupakan sentra bibit buah-buahan dan tanaman hias di Lampung. Banyak masyarakat di Pekalongan berprofesi sebagai petani bibit buah-buahan, tak sedikit pula dari masyrarakat juga menanam tanaman hias, beragam jenis bibit buah-buahan tersedia di Pekalongan, pembelinya sendiri datang dari berbagai wilayah, diantaranya luar Lampung. Selama ini pemasaran bibit tersebut dilakukan secara konvensonal, sehingga hasil penjualannya belum maksimal. Dengan tujuan untuk meningkatkan akses pasar yang lebih luas, maka penulis melakukan pengembangan di

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Araya, Uengpaiboonkit, Boontum Vanarat, and Thammabut Alissara. "The Efficiency of Marketing Channels of Coffee To you Café Of Rajamangala University of Technology Isan." International Journal of Arts and Social Science 4, no. 3 (2023): 126–29. https://doi.org/10.5281/zenodo.7740535.

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This research aim to study of the effectiveness of offline marketing channels and online marketing channels. To compare the effectiveness of marketing channels in order to be able to meet the needs of the target customer according to what the customer wants. By offline marketing channels has used a marketing channel (7P) as a strategy to test its performance. As for online marketing channels has led the way of entertainment, interaction, popularity and specificity. According to the research results, it was found that online marketing channels and online marketing channels it is effective at a

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Cheng, Yuxuan. "Research on Herms Beauty Line and Marketing Strategy." Advances in Economics, Management and Political Sciences 153, no. 1 (2025): 10–15. https://doi.org/10.54254/2754-1169/2024.19467.

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Herms launched a new beauty product line in 2020. Compared with well-established companies such as Chanel and Dior, which have been in the market for an extended period, Herms entered the beauty market relatively late. Although numerous commercial studies on Herms exist, most of them primarily focus on the Herms company itself or its traditional product line, with insufficient attention given to the new beauty line. This paper aims to explore the marketing strategies applicable to Herms' beauty line by utilizing the 4P framework, Porter's Five Forces Model, and SWOT analysis. A comparative exa

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Javadzada-Talibova Gunay Afrasiyab and Salehzadeh Gulchohra Saleh. "The role of marketing as a determining factor in the production and sale of fashion apparel." InterConf, no. 45(201) (May 20, 2024): 555–60. http://dx.doi.org/10.51582/interconf.19-20.05.2024.056.

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Marketing in the fashion sector gained widespread popularity in the 20th century, particularly after World War II, when the fashion industry became one of the most successful and flourishing sectors of the economy. It was during this century that fashion houses such as Chanel, Christian Dior, Elsa Schiaparelli, and Balenciaga emerged. Fashion evolved into a socio-economic phenomenon that not only reflected societal changes but often initiated them. The fashion world underwent various changes depending on the geopolitical situation, wars, and developments in science and sports. Marketing serves

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Kalashnik, Nataliia. "Innovations to accelerate the literary digitalization of the fashion industry: using the example of the Chanel fashion house." European Socio-Legal & Humanitarian Studies, no. 2 (August 10, 2024): 28–37. http://dx.doi.org/10.61345/2734-8873.2024.2.4.

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We already know that artificial intelligence has managed to prove its uniqueness and versatility, and now it has reached fashion. Moreover, forecasts for the development of fashion for the next millennium are associated with the emergence of cutting-edge materials, original solutions, new cut lines, the emergence of new styles, the development of new marketing strategies, the search for new radical solutions that can satisfy the needs of consumers in the best individual way. Development of human capital – transformations that include the creation of a creative society and the transition to new

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Gargoles, Paula, and Isabel Garcia Hiljding. "La evolución del podcast como herramienta de marketing en las marcas de moda de lujo." Revista Panamericana de Comunicación 5, no. 1 (2023): 23–31. http://dx.doi.org/10.21555/rpc.v5i1.2864.

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Marzo de 2020 cambió la historia del mundo. Y también cambió la industria del lujo de la moda. Un virus atacó al mundo entero, naciones enteras quedaron en estado de alerta y el tiempo se detuvo. El objetivo de este estudio es examinar cómo las marcas utilizaron sus podcasts como herramienta de marketing durante los periodos pre-COVID y post-COVID. En cuatro marcas de moda de lujo seleccionadas fueron: Chanel, Hermés, Dior y Gucci. Además, este estudio también pretende identificar los marcos, la longevidad, la duración, los medios relacionados y el lenguaje utilizado y compararlos antes de mar

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Segarra-Saavedra, Jesús, and Miriam Frutos-Amador. "Creatividad aplicada al videomarketing en Youtube. Análisis del caso de Chanel." Miguel Hernández Communication Journal, no. 9 (January 31, 2018): 101–30. http://dx.doi.org/10.21134/mhcj.v0i9.228.

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La profusión de las redes sociales en la era 2.0 ha supuesto la redefinición de las estrategias de marketing hacia acciones integrales, segmentadas y transmedia, especialmente encaminadas al uso del videomarketing en redes sociales y plataformas como YouTube, Vimeo, Intagram, Facebook Live o Periscope entre otras. Este artículo utiliza el análisis de contenido para estudiar los vídeos publicados durante el primer trimestre del año 2017 en el canal corporativo de Chanel en YouTube con el objetivo de identificar los principales formatos utilizados por esta marca de lujo internacional así como su

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Lukyanova, A. V. "INFLUENCE OF ELECTRONIC BUSINESS ON DEVELOPMENT OF THE COMPANIES OF THE INDUSTRY OF FASHION." Business Strategies, no. 5 (May 25, 2018): 50–60. http://dx.doi.org/10.17747/2311-7184-2018-5-50-60.

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Today practice of creation own online of business is widespread in the USA and Europe while in Russia similar practice only gathers gradually a turn. Nevertheless, in Russia start treating a similar kind of activity more seriously. An objective of this research - to determine expediency of maintaining by the luxury fashionable companies of commercial activity online on the example of the largest foreign players. As a result of research it is defined that purchase online of goods of haute couture – a question ambiguous as many do not find in general need for acquisition of similar things owing

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Lukyanova, A. V. "Influence of electronic business on development of the companies of the industry of fashion." Business Strategies, no. 6 (July 10, 2018): 20–30. http://dx.doi.org/10.17747/2311-7184-2018-6-20-30.

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Today practice of creation own online of business is widespread in the USA and Europe while in Russia similar practice only gathers gradually a turn. Nevertheless, in Russia start treating a similar kind of activity more seriously. An objective of this research - to determine expediency of maintaining by the luxury fashionable companies of commercial activity online on the example of the largest foreign players. As a result of research it is defined that purchase online of goods of haute couture – a question ambiguous as many do not find in general need for acquisition of similar things owing

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İzmirli, Damla, Banu Y. Ekren, Vikas Kumar, and Siwarit Pongsakornrungsilp. "Omni-Chanel Network Design towards Circular Economy under Inventory Share Policies." Sustainability 13, no. 5 (2021): 2875. http://dx.doi.org/10.3390/su13052875.

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In this paper, we study inventory share policies in an omni-channel supply network, to contribute to the circular economy (CE) concept. Lateral inventory share implementation provides flexibility and profitability in the supply chain by allowing inventory share between the same echelon locations in a network. Total holding costs and transportation costs can be reduced by lateral inventory share applications, which also contribute to decreased material usage for production over time, as well as reduced CO2 emission released by transportation. Technological and Internet of Things (IoT) developme

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Xu, Wei. "Research on the Influence of Digital Marketing on Consumer Behavior in the Fashion Industry." Advances in Economics, Management and Political Sciences 181, no. 1 (2025): 161–66. https://doi.org/10.54254/2754-1169/2025.23250.

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The rapid advancement of digital technology has revolutionized marketing strategies in the fashion industry, shifting from traditional approaches to dynamic digital platforms such as social media and influencer collaborations. This study investigates the significant impact of digital marketing on consumer behavior, emphasizing the role of user-generated content (UGC), personalized promotions, and social media engagement in shaping shopping preferences and brand loyalty. Through case studies of leading brands like Chanel, Gucci, and Balenciaga, the research demonstrates how digital platforms dr

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Zhang, Xuandi. "Remarkable Resilience of Chanel: Study on Brand Performance and Strategies during the COVID-19 Pandemic." Advances in Economics and Management Research 6, no. 1 (2023): 638. http://dx.doi.org/10.56028/aemr.6.1.638.2023.

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The luxury market has experienced a significant downturn during the COVID-19 pandemic and the ensuing lockdown period. This article delves into Chanel's strategies, including pricing strategy, marketing strategy, and brand positioning, that allowed the brand to thrive during this unique period and maintain its leadership position in the fashion industry. Additionally, the drawbacks of Chanel's limited embrace of e-commerce are discussed, along with possible improvements of expanding its digital presence, increasing sustainability efforts, and focusing on exceptional customer service to drive f

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Lin, Kexin. "The Application of New Media Marketing in Luxury Brand Communication." Highlights in Business, Economics and Management 41 (October 15, 2024): 420–26. http://dx.doi.org/10.54097/saddyr77.

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In the evolving landscape of luxury brand communication, this paper explores the transformative role of new media marketing in the dissemination and perception of luxury brands. Drawing insights from recent studies on social media impact on luxury consumption, it delves into how platforms like Instagram, Facebook, and WeChat have reshaped consumer behavior, particularly among the affluent and aspirational demographics. The paper also investigates the alignment of advertising strategies with the United Nations Sustainable Development Goals (SDGs), particularly focusing on women's empowerment, s

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Muhammad Syahputra and Robi Wijaya. "KEPUTUSAN PEMBELIAN POLIS ASURANSI SINARMAS MSIG LIFE." Jurnal Satya Mandiri Manajemen dan Bisnis 8, no. 1 (2022): 11–17. http://dx.doi.org/10.54964/satyamandiri.v8i1.359.

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Appropriate and effective marketing is the spearhead of the company's success. One of the effective and efficient marketing strategies in marketing is by optimizing the marketing mix. This study uses the 4P marketing mix (Product, price, palace and persona selling). The purpose of this study was to determine and analyze the effect (product, price, palace and persona selling) together on the decision to purchase the Sinarmas Msig Life Insurance Policy at Chanel Bank BJB Cikarang Branch. The research method used is causal associative with quantitative techniques. The population is 1084 people an

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Harjadi, Dikdik, Gilang Kripsiyadi Praramdana, Munir N. Komarudin, and Vigory G. Manalu. "Pemberdayaan dalam Pengelolaan Digital Marketing untuk Mewujudkan Desa Wisata Budaya di Kecamatan Cigugur Kabupaten Kuningan." Empowerment : Jurnal Pengabdian Masyarakat 4, no. 01 (2021): 42–53. http://dx.doi.org/10.25134/empowerment.v4i01.4200.

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Kecamatan Cigugur merupakan sebuah Kecamatan yang terletak di Kaki Gunung Ciremai Kabupaten Kuningan. Dengan keindahan alamnya dan udaranya yang sejuk ini membuat masyarakatnya sebagian besar berprofesi di bidang perkebunan, pertanian dan peternakan. Namun saat ini masyarakat mulai memanfaatkan keindahan alamnya sebagai objek pariwisata. Hal ini ditandai dengan banyaknya bermunculan tempat wisata baru maupun cafe and restoran yang berjejer sepanjang jalan khususnya Desa Cisantana Kecamatan Cigugur. Namun jika dilihat lebih dalam penggunaanya saat ini digital marketing masih belum dilakukan mak

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Belova, Alla. "Tactile Modality in Online Marketing and E-retailing of Skincare Beauty Products (Based on English)." Journal of V.N. Karazin Kharkiv National University. Series: Foreign Philology. Methods of Foreign Language Teaching, no. 100 (December 30, 2024): 9–17. https://doi.org/10.26565/2786-5312-2024-100-01.

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Multisensory marketing is becoming a must-have strategy for businesses. Online shopping that skyrocketed during COVID-19 pandemic and afterwards posed new requirements to multimodal advertising and marketing, digital technologies and ICT, search for the most effective and persuasive semiotic strategies to convey gustatory, olfactory, tactile characteristics of products. Skincare segment of the official websites of luxury beauty products manufacturers (DIOR, CHANEL, LANCÔME, SHISEIDO, LA MER, HELENA RUBINSTEIN) was selected to analyze multimodal marketing and advertising with the focus on tacti

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Mifthahurrahmah, Ulfa, Elly Susanti, and Mustafa Usman. "Analisis Pendapatan Padi Varietas Sigupai dan Sistem Pemasarannya di Kecamatan Blangpidie Kabupaten Aceh Barat Daya (Sigupai Variety Rice Farming And Marketing Chanel)." Jurnal Ilmiah Mahasiswa Pertanian 3, no. 4 (2018): 383–92. http://dx.doi.org/10.17969/jimfp.v3i4.9205.

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Abstrak. Usahatani adalah suatu bidang tanah dimana seorang petani, keluarga tani atau badan usaha lainnya bercocok tanam atau memelihara padi varietas sigupai. Produksi pertanian mengusahakan masukan untuk menghasilkan keluar masuknya segala sesuau yang diikutsertakan didalam proses produksi seperti benih, pupuk, pestisida, dan tenaga kerja.Provinsi Aceh merupakan salah satu provinsi yang banyak mengkonsumsi beras.Blangpidie merupakan salah satu kabupaten/kota yang menanam padi varietas sigupai yang aktif setiap tahunnya. Penelitian ini dilakukan di Kecamatan Blangpidie, objek dalam penelitia

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Liang, Chenyu. "Cultural Value and Design Analysis of Luxury Brands- Taking Yves Saint Laurent as An Example." Journal of Education, Humanities and Social Sciences 28 (April 1, 2024): 484–91. http://dx.doi.org/10.54097/bavtt554.

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Established in the year 1961, Yves Saint Laurent (YSL) stands as an illustrious and globally renowned French luxury marque. Currently, it operates under the aegis of Kering, a prominent conglomerate within the Gucci Group. YSL distinguishes itself as a luxury label of utmost repute, specializing in an extensive array of offerings encompassing men's and women's ready-to-wear apparel, complemented by an assortment of handbags, footwear, accessories, eyewear, fragrances, and cosmetics. Notably, the founder, Yves Saint Laurent, espoused a radical and avant-garde ethos that distinctly marked the br

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Chen, Jiachun. "Analyzing The Influence of Oriental Elements on Luxury Brands." Transactions on Economics, Business and Management Research 13 (November 18, 2024): 332–39. https://doi.org/10.62051/dprv3y10.

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With the development of globalization and the deepening of cultural integration, oriental elements occupy an increasingly important position in the world fashion and luxury goods industry. The purpose of this paper is to explore how oriental elements affect luxury brands. In this context, Chanel Coromandel’s high-end jewelry series shows the perfect integration of eastern and western aesthetics with the design of oriental elements, which has become a typical case of exploration. This paper uses the theories of cultural semiotics, brand differentiation, and cross-cultural brand management to in

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Sinta B, Vovi, Zulaikah Zulaikah, and Siti Afifah. "Analisis Hubungan Kemampuan Berbicara Bahasa Inggris Santri dengan Manajemen Marketing Pondok Pesantren Modern di Oku Timur." Jurnal Nasional Manajemen Pemasaran & SDM 2, no. 2 (2021): 98–104. http://dx.doi.org/10.47747/jnmpsdm.v2i2.279.

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Islamic boarding schools are non-formal education based on Islam. The purpose of this study was to determine the relationship between students' English language skills as one of the plus values of the outputs they have with the marketing management of the boarding school. The research was conducted at the Nurussalam Islamic Boarding School Sidogede in East OKU. Preliminary study through literature study, (2) Preparation of measuring instruments, (3) Testing of measuring instruments, (4) Testing the validity and reliability of measuring instruments, (5) Collecting data in the field (6) processi

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Chotijah, Siti, Diyah Indiyati, Muhlis Muhlis, and Hartin Nur Khusnia. "SOCIAL MEDIA CONTENT MANAGEMENT ON INSTAGRAM @VISITINGJOGJA AS OFFICIAL MEDIA CHANEL OF YOGYAKARTA TOURISM BOARD DURING COVID-19 PANDEMIC." Journal of Tourism, Hospitality and Environment Management 8, no. 31 (2023): 44–51. http://dx.doi.org/10.35631/jthem.831004.

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Tourism is the most affected sector by the Covid-19 pandemic. New normal paradigms require adaptations and innovation especially for communication. The Covid-19 pandemic has been changes marketing paradigms, media strategies and tourism promotion methods. Yogyakarta is the second popular destination in Indonesia after Bali. @Visitingjogja as the official Instagram account of the Yogyakarta provincial tourism office has changed the management of social media content as an effort to deal with the Covid-19 pandemic. This change was made to accommodate information needs, adjust conditions and fulf

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KAGAMI, MITSUHIRO, and AKIFUMI KUCHIKI. "Silicon Valley in the South." Brazilian Journal of Political Economy 21, no. 4 (2001): 744–62. http://dx.doi.org/10.1590/0101-31572001-1229.

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ABSTRACT New trends are now taking place within manufacturing industries led by multi-national corporations (MNCs). Globalization and liberalization together with the information technology (IT) revolution has accelerated “fables” industry in the network economy, i.e. outsourcing production processes and global parts procurement by MNCs. As a consequence of this, the primary function of the MNC has changed from that of manufacturer to ‘service’ provider by outsourcing production processes to foreign contract manufacturers (CMs). NAFTA in fact mutated Mexico into a production platform toward th

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