Relevant bibliographies by topics / Marketing changes / Dissertations / Theses
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Dissertations / Theses on the topic 'Marketing changes'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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1

Andrews, Rick L. "Temporal changes in marketing mix effectiveness." Diss., This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-07282008-134759/.

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2

Koloss. "CHANGES IN THE STRUCTURE OF MARKETING IN THE FUTURE." Thesis, Київ 2018, 2018. http://er.nau.edu.ua/handle/NAU/33756.

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3

Järkeborn, Sandra, and Vera Werner. "Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279620.

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With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. However, the enabling of measuring marketing efficiency would provide companies with a tool for prioritizing between marketing investments and thus optimize budget allocation and business value. This study aims to examine the underlying technical and organizational difficulties of evaluating the efficiency of ma
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Wai, Wa Chung. "How to introduce changes in employees' behavior through performance management system." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636788.

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5

Larochelle, Catherine. "Three essays on productivity and risk, marketing decisions, and changes in well-being over time." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/40379.

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This dissertation is composed of three essays; the first two examine the decisionmaking of potato producing households in Bolivia and the third examines well-being changes among Zimbabwe households. The first essay entitled “The role of risk mitigation in production efficiency: A case study of potato cultivation in the Bolivian Andes” estimates the costs of self-managing environmental risk through activity and environmental diversification. Risk management has the potential to reduce income variability but at the cost of increasing production inefficiency, which we measure employing a stochast
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6

Chan, Chi Seng. "Replicating Ou's (1990) information link using Hong Kong data : the prediction of changes in earnings per share." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636685.

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7

DeFanti, Mark P. "The effect of a corporate name change related to a change in corporate image upon a firm's stock price." Thesis, [College Station, Tex. : Texas A&M University, 2006. http://hdl.handle.net/1969.1/ETD-TAMU-1830.

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8

Saleh, Leo, and Angelica Storck. "Marketing Communication in the New Digital World : Take the leap!" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-884.

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<p>Background:</p><p>During the last years, the boom of the Internet has carried along with it new possibilities for communication, in addition, other technological developments of society together act to form a new reality in which companies have to rethink their means for com-municating with consumers.</p><p>Problem and Purpose:</p><p>In a new reality where consumers seem to reap all the benefits of the technological changes, how then, should companies adjust to the changing environment? The authors first investigated the modern media environment and found some trends in how it is evolving,
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9

Keprta, Jan. "Changes to the marketing strategy of the airline industry in Europe due to the proliferation of low-cost airlines in Europe." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201758.

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The aim of this thesis is to analyze the changes to marketing strategy of airline companies in Europe due the proliferation of low-cost carriers in Europe. The thesis is divided into three parts. In the theoretical part the marketing strategy framework is established by reviewing the latest literature on marketing theory and its application to the airline industry. The second chapter provides the historical background and shows the specifics of the airline industry in order to determine when the proliferation of low-cost carriers in Europe occurred. It also analyzes the impact the proliferatio
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CIRAK, HANDE, and GHUSEN NABIL CHAALAN. "The Internationalization Process of UK based Small and Medium Enterprise : The Implementation of Global Marketing Program." Thesis, Karlstads universitet, Institutionen för ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-6441.

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The effects of globalization have changed the global market rules which encourage many firms to expand their sales to foreign markets with the aim of entering new and potential profitable market. OnDemand Group (ODG) ‚ UK Based Company that focuses on content management on the platforms of operators’ music and video‚ has already seen the advantages by entering 24 different country markets and now by entering to Dubai market which is the opportunity for ODG to move to Middle East market. However‚ the internationalization process is a long process for the firms. The firms must choose the right m
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11

Bersėnaitė, Jurgita. "Pokyčių valdymas besimokančioje organizacijoje: Šiaulių apskrities ir Mažeikių rajono pavyzdžiu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060606_145319-15028.

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This master’s final paper formulates the aim to explore the need and effectiveness of changes in learning organization. The conception of changes is analysed and founded on theoretical concepts. The conception of learning organization is determined in accordance with theoretical and empirical facts. Factors that influence the creation of learning organization’s model are established. The research can be employed as the source to organize seminars for members of organizations, to test the lacks of employees’ competence, to train managers and to make the management courses.
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12

KING, RONALD RAYMOND. "EFFECTS OF CHANGES IN THE LEVEL OF PUBLIC DISCLOSURE ON THE ACQUISITION OF PRIVATE INFORMATION: AN EXPERIMENTAL MARKETS INVESTIGATION." Diss., The University of Arizona, 1986. http://hdl.handle.net/10150/183886.

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This study reports the results of experimental laboratory markets designed to test two propositions set forth by Verrecchia 1982 . The first proposition addressed the change in the level of private information acquisition given a change in the level of public information in a competitive market. The second proposition considered the amount of informedness in the market given an increase in the level of public information and the resultant change in private information. The development of these propositions was motivated by the ambiguous results produced from the market-based accounting resear
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Mhando, David Gongwe. "Farmers' coping strategies with the changes of coffee marketing system after economic liberalisation : the case of Mbinga district, Tanzania." 京都大学 (Kyoto University), 2005. http://hdl.handle.net/2433/144616.

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Kyoto University (京都大学)<br>0048<br>新制・課程博士<br>博士(地域研究)<br>甲第11841号<br>地博第25号<br>新制||地||8(附属図書館)<br>23601<br>UT51-2005-K507<br>京都大学大学院ｱｼﾞｱ･ｱﾌﾘｶ地域研究研究科ｱﾌﾘｶ地域研究専攻<br>(主査)教授 掛谷 誠, 教授 島田 周平, 助教授 伊谷 樹一<br>学位規則第4条第1項該当
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Cummins, Darryl. "To understand the nature of, and changes in, decision-making, strategy, and marketing activities in small firms over time and to examine the internal and external factors contributing to these changes." Thesis, University of Ulster, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.603319.

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The aim of this thesis was to examine the changes in decision-making, strategy and marketing activities in small firms over time and also to examine the key factors which have contributed to these changes. The work presents the findings from a longitudinal research study conducted covering a 15-year time period. It is this longitudinal dimension which arguably provides the greatest value of the thesis and the aspect which makes the greatest contribution to increasing knowledge of the subject area. No other study has examined these phenomena over such an extended time period. Qualitative resear
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15

Hostinová, Zuzana. "Návrh marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-374567.

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The thesis should serve as a basis for strengthening the marketing mix Molpir, which became the European representative of MSI corporations and acts as an innovator, integrator and distributor of multimedia systems for buses, trains, ships and other mobile vehicles. The company proposes to improve the product, focusing on the user. I hope that my ideas and insights will help the company in its subsequent success in the market and increase the marketability of multimedia devices in the European market.
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Korzh, K. R., and S. V. Mikhno. "Patriotic motivation in advertising slogans as a reflection of political changes in the country." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/62835.

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Advertising and marketing use patriotism for commercial purposes. Historical events and personalities, the achievements of past years create a new image of the prosperity of a country in advertising. This method builds the fantom brand and such advertising is intended for naïve or emotional audience. Patriotism towards the Fatherland refers to emotional advertising motives, for the Ukrainian mentality this motive is dominant in recent years.
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17

Berry, Andrea. "A Look into Ladies Home Journal: Tracking the trends and changes of strategy, themes and messaging in women's health and beauty products advertising from 1970 to 2009." Wittenberg University Honors Theses / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1338483568.

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18

Adam, Nadine. "Analysis of new luxury, societal changes and implications for the marketing of automotive premium brands at the beginning of the 21st century." Thesis, University of the West of Scotland, 2017. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.763525.

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19

Vičiūtė, Rasa. "Bendradarbiavimo kūrimo, kaip pokyčių valdymo, metodologiniai aspektai tenkinant specialiuosius ugdymosi poreikius bendrojo lavinimo mokykloje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060606_102437-21519.

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There are formulated validity and transference of cooperation methods and cooperation buildup with a view to reach positive changes in education of learners with special needs. The methods promoting the cooperation of Lithuanian and foreign authors were analyzed in this work. The analysis of already made-up practical cooperation pattern was done as well. Experimentally when building up the cooperation inside and outside validity of made-up cooperation pattern was reviewed and evaluated. The research hypothesis, certifying the efficiency of the made-up cooperation pattern when building up the c
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Abreu, Elielder Silva de. "A conformaÃÃo tecnolÃgica recente da ECT: uma anÃlise empresarial e economÃtrica." Universidade Federal do CearÃ, 2004. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=1478.

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nÃo hÃ<br>O objetivo principal desta dissertaÃÃo à mostrar as transformaÃÃes estruturais e mercadolÃgicas recÃm sofridas pela ECT, como forma de adequaÃÃo organizacional à conjuntura atual de forte influÃncia da Tecnologia da InformaÃÃo. A abordagem passarà por aspectos conceituais e filosÃficos, por polÃticas governamentais de adequaÃÃo tecnolÃgica do paÃs, chegando Ãs mais recentes alteraÃÃes mercadolÃgicas da ECT, com seus novos serviÃos da CorreiosNet. Ao final, atravÃs de uma anÃlise economÃtrica, buscaremos identificar como alguns fatores se relacionam com a Receita da ECT no perÃodo 200
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21

Elskytė, Vida. "Verslo pokyčių, susijusių su informacinių technologijų ir telekomunikacijų plėtra, valdymo modeliavimas." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060323_143720-25749.

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Subject of the scientific research. ICT caused business changes management. Aim of the research – to construct change, caused by ICT development, management model of organization. Tasks of the research: 1) to analyze relations in the development processes between ICT and business, to go deep trying to find keystones of relation between them, identify the impact of information technologies on business management and identify the trends; 2) to analyze adequacy of business management theories in the ICT development caused conditions; 3) to investigate the change management theories and identify k
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22

Galinaitytė, Dainora. "Partizaninio marketingo kanalų taikymas elektroninei komercijai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_135220-08048.

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Šiuo magistrantūros studijų baigiamuoju darbu buvo siekiama identifikuoti tinkamiausius partizaninio marketingo kanalus elektroninėje komercijoje. Teorinėje darbo dalyje analizuojama e-komercijos samprata, aiškinamasi, kas yra partizaninis marketingas ir kokių kanalų panaudojimo pagalba internete jis yra panaudojimas. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami rezultatai lyginamojo tyrimo, kurio metu buvo siekiama išsiaiškinti, kaip keturios pasaulinės informacinių technologijų kompanijos „Apple“, „Google“, „Microsoft“ ir „IBM“ panaudoja 16 netradicinio marketingo kanalų. P
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23

Андерсон, Н. В. "Структурные изменения в экономике, их влияние на маркетинговый экоменеджмент". Thesis, Сумский государственный университет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/47429.

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В отечественной экономической науке анализ структурных изменений традиционно проводился с позиций изучения изменений, протекающих в межотраслевом балансе. С точки зрения такого подхода выделяют следующие типы структурных изменений: отраслевой структуры экономики, под которой понимают трансформацию пропорций межотраслевых комплексов; воспроизводственной структуры, отражающей использование произведенной продукции по секторам экономики; технологической структуры, характеризующей соотношения технологических укладов; стоимостной структуры и экономической структуры, отражающей соотношение различных
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Kling, Lars. "Change Marketing : marketingbasierte interne Kommunikation im Change Management /." Aachen : Shaker, 2003. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010240729&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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25

Schneyderová-Kubaniková, Zuzana. "Spotřební zvyklosti na automobilovém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15568.

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The aim of this diploma thesis is analysis of the marketing tools in the automotive industry and specification of the consumer buying habits of cars. Description of the marketing environment as the default situation analysis for consumer behavior. Determination of marketing tools used to define the appropriate marketing mix. Detect changes in consumer behavior due to the economic crisis and its impact on the automotive industry.
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Cugelman, Brian. "Online social marketing : website factors in behavioural change." Thesis, University of Wolverhampton, 2010. http://hdl.handle.net/2436/94222.

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A few scholars have argued that the Internet is a valuable channel for social marketing, and that practitioners need to rethink how they engage with target audiences online. However, there is little evidence that online social marketing interventions can significantly influence behaviours, while there are few evidence-based guidelines to aid online intervention design. This thesis assesses the efficacy of online interventions suitable for social marketing applications, presents a model to integrate behavioural change research, and examines psychological principles that may aid the design of on
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Butler, Patrick Denis. "By popular demand : marketing change in the arts." Thesis, University of Ulster, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342307.

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28

Froněk, Filip. "How can co-creation change the FMCG marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199736.

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This thesis analyzes co-creation, a modern trend in marketing, and guides companies how to use co-creation to increase efficiency of their marketing practices. Co-creation is placed in the framework of digitalization, which is current megatrend in marketing influencing the traditional marketing methods. After deep analysis of current trends in marketing with focus on digitalization, the thesis emphases co-creation, describes the process of co-creation and applies it to an example of co-creation project of the brand Fa. It presents that co-creation project needs to be well planned and well exec
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Kushwaha, Tarun Lalbahadur. "Essays on multichannel marketing." Thesis, [College Station, Tex. : Texas A&M University, 2007. http://hdl.handle.net/1969.1/ETD-TAMU-1583.

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Fälldin, Daniel, and Daniel Pettersson. "Customer perceived value over time : A case study at Ericsson SoftLab." Thesis, Linköping University, Department of Management and Economics, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1307.

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<p>Introduction: During the last years power have been passed from the producer to the consumer. Then, for any given firm, consumers play an increasingly important role. Firms sell not only within limits set by the price of competing products, but within limits set by buyers’ tastes as well. Both products and services have become more sophisticated and each individual customers value perception is important to recognize. In short, to stay competitive firms must put their main focus on the customer’s needs. When it comes to services producer and user must cooperate. Joint value creation process
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Šileikytė, Agnė, and Rasa Stakauskytė. "Lanksčios darbo organizavimo formos: situacija ir kryptingumas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100902_225728-80997.

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Bakalauro baigiamajame darbe nagrinėjamos lanksčios darbo organizavimo formos bei jų taikymo galimybės. Tema analizuojama dviem aspektais: teoriniu ir praktiniu. Teorinėje dalyje aptarti pokyčiai darbo rinkoje, lanksčių darbo formų įvairovė, pateikti argumentai „už“ ir „prieš“ nestandartinių formų taikymą bei atlikta situacijos Lietuvoje analizė užimtumo aspektu. Praktinėje dalyje pateikiami trijų tikslinių grupių – dirbančių, nedirbančių bei studentų, tyrimo rezultatai. Nustatyta, kad nedirbantys asmenys sutiktų dirbti pagal lanksčias darbo organizavimo formas, o dirbantys nėra linkę keisti e
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Bång, Andreas, and Cajsa Roos. "Digital Marketing Strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35282.

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Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas &amp; Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and pr
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Tavares, De Lima David Patricia. "Toward a Theory of Behaviour Change in Social Marketing." Thesis, Griffith University, 2018. http://hdl.handle.net/10072/381654.

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Contemporary societies all over the world face issues that have been characterised as “wicked problems”. Wicked problems are difficult to define and are ingrained in complex systems, with numerous stakeholders involved. Although the causes of such problems cannot be easily delineated, they commonly can be associated with the practice of preventable behaviours at the individual level. An example is sedentary behaviours, which combined with an unhealthful diet can lead to problems like obesity, diabetes type 2 and more (World Health Organization, 2015c). Obesity is considered to be one of the le
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Güldner, Imanuel. "Marketingethik : Grundlagen, Konzepte, Chancen /." Saarbrücken : VDM, Müller, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2919842&prov=M&dok_var=1&dok_ext=htm.

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MERRITT, NANCY JANE. "THE NATURE AND VALUE OF DYADIC CHANNEL RELATIONSHIPS: EFFECTS ON MEMBER SATISFACTION." Diss., The University of Arizona, 1987. http://hdl.handle.net/10150/184029.

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The focus of the research is the management of dyadic channel relationships and, specifically, the formation of channel member satisfaction. Based upon the conceptualization of channels as social and political systems, member satisfaction is proposed as a function of the nature of the channel relationship, as represented by perceived power use, conflict, cooperation, and the definition of channel roles. Further, satisfaction is proposed as a function of the value of the channel relationship to members, as indicated by member performance relative to desired achievement levels. The research sett
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Andersson, Per. "Concurrence, transition and evolution : perspectives of industrial marketing change processes." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 1996. http://www.hhs.se/efi/summary/409.htm.

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Iyer, Gopalkrishnan R. "The role pf contracts, informal agreements and coalitions in assuring downstream coordination /." This resource online, 1993. http://scholar.lib.vt.edu/theses/available/etd-06062008-172149/.

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Herbst, Judith M. "How Australian social enterprises use strategic marketing and social marketing to drive accountability and change for sustainable development." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/103631/1/Judith%20Herbst%20Thesis.pdf.

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This multiple case study investigation examines how strategic marketing, social marketing and accountability were applied across diverse Australian social enterprises to attain sustainable missions. Evidence revealed that organisations exploit horizontal and vertical marketing to forge partnerships that enhance their resources and capabilities. This research has implications for marketing management by highlighting the benefits of coopetition to enrich interorganisational relationships within the third sector. Working in this systematic way facilitates co-creation of social value to enhance li
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Wilke, Alexandra. "Multi-Channel-Marketing Anforderungen, Chancen und Ausgestaltungen einer Geschäftserweiterungsstrategie." Hamburg Diplomica GmbH, 2003. http://www.diplom.de/db/diplomarbeiten7106.html.

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Seeger, Barbara. "Das Network-Marketing-Konzept Chancen und Risiken eines Vertriebswegs." Hamburg Diplomica GmbH, 2005. http://deposit.d-nb.de/cgi-bin/dokserv?id=2927390&prov=M&dok_var=1&dok_ext=htm.

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Wilke, Alexandra. "Multi-Channel Marketing : Anforderungen, Chancen und Ausgestaltungen einer Geschäftserweiterungsstrategie /." Hamburg : Diplomica, 2006. http://www.diplom.de/db/diplomarbeiten7106.html.

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Seeger, Barbara. "Das Network-Marketing-Konzept - Chancen und Risiken eines Vertriebswegs /." Hamburg : Diplomica, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2927390&prov=M&dok_var=1&dok_ext=htm.

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Johansson, Tobias, and Oskar Wallin. "Winds Of Change : Marketing effects of the Internet at Universal Music." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9451.

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<p>The internet has fundamentally changed our society during the past decade with considerable ramifications for business practices in all types of industries. The music industry is arguably one where the effects have been most evident with a drastic decline in record sales as a result of piracy and increased competition for customers’ attention. Thus, record companies must find new ways of satisfying music consumers’ needs by restructuring their promotion and distribution processes. Therefore, this paper investigates how the internet has affected the promotion and distribution of music at maj
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Shabbir, Rizwan, and Rehman Attiq Ur. "Marketing strategies in financial crisis : with change in mobile phone technology." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-37100.

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The financial crisis has affected every economy during the last decade thus under this changing environment that effect the marketing strategies and these strategies began to change according to the buying behavior of the people. In this research the consumer perspective is examined with the change in mobile phone technology. This is an industry of constant change and innovation in which manufacturers are continually developing new technologies for consumers. As the buying behavior of the consumer is changing but how these changes in mobile phone technologies are effecting the consumer is anal
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45

Roemer, Carina. "Factors preventing and enabling practice change: A systems social marketing study." Thesis, Griffith University, 2021. http://hdl.handle.net/10072/402244.

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Coastal water quality is changing around the world as a result of increasing terrestrial loads discharged from the land (Fabricius, 2005). This is evident for the iconic World Heritage Listed Great Barrier Reef (GBR) (Waterhouse et al., 2017). Agricultural land use and farm management practices contribute to deteriorating water quality in coral reefs (Di Bella et al., 2015; Pickering et al., 2017). Addressing on-farm practices and understanding decisionmaking behaviour is urgently needed to mitigate the impact of agriculture on environmental health (Blackstock et al., 2010; GBRWST, 2016; Rolfe
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Fanning, Stephen. "Migration and marketing: The consumer acculturation of Italian-Australians." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2010. https://ro.ecu.edu.au/theses/2090.

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This thesis explores, through the lens of marketing theory, the migratory experiences of a group of Italian–Australians. Migration is generally accepted as a life-changing event, and, as such would be classified as a consumption activity of higher involvement than most consumption activities discussed within the marketing literature. The research employs an interpretivist qualitative methodology and adopts a multiple method constructivist approach to searching for, gathering and analysing data. This methodology is employed to accommodate the exploratory objectives of the study, and the persona
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Segura, Claudir. "Design & marketing: interdependências no universo CHANEL." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-28052010-100102/.

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Design e Marketing. Duas áreas do conhecimento que, graças à amplitude de atuação, permitem agregar valor a produtos, podendo atuar separadamente ou em conjunto. Mesmo antes de serem áreas consagradas profissionalmente, já apresentavam caminhos que demonstravam ser possível estas interdependências de atuação. Esta pesquisa inicia abordando conceitos de Design e Marketing e toma, como estudo de caso, o trabalho desenvolvido pela estilista Gabrielle Bonheur Chanel, no início do século XX.<br>Design and Marketing. Two areas of knowledge that, due to their wide range of actuation that both provide
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Yip, Leslie Sai-chung. "Effects of power influence on the relationship between department store and its subtenants in China." Thesis, Curtin University, 2003. http://hdl.handle.net/20.500.11937/442.

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The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power structure-action-outcome framework is offered to study casual links between dependence (structural aspects of power), use of coercive and noncoercive power (action), and three aspects of outcome - economic and social satisfaction, commitment and strategic performance. Data was collected through personal interview with
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Mitchell, Lorianne D. "Emotional Reactions to Organizational Change." Digital Commons @ East Tennessee State University, 2013. https://dc.etsu.edu/etsu-works/3052.

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Ferguson, Linda Ann. "Introducing--new and improved : the marketing of changed institutions of higher learning." W&M ScholarWorks, 1986. https://scholarworks.wm.edu/etd/1539618605.

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The purpose of this study was to determine the extent to which colleges and universities that have changed significantly have taken a planned approach to marketing their institutions through their external communications. "Changed image" institutions are defined as those degree-granting institutions that have changed name, sex status, or number of years of instruction offered within the past two decades since 1966. The sample contained six public and six private institutions--two public and two private institutions in each category.;Publications of various divisions of the institutions were an
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