Log in

Relevant bibliographies by topics / Marketing changes / Journal articles

To see the other types of publications on this topic, follow the link: Marketing changes.

Journal articles on the topic 'Marketing changes'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Marketing changes.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Veljkovic, Sasa, Zoran Bogetic, and Dragan Stojkovic. "Using Marketing Approach to Respond to Internationalization Challenges and Changes in Marketing Channels." MONTENEGRIN JOURNAL OF ECONOMICS 11, no. 2 (2015): 79–100. http://dx.doi.org/10.14254/1800-5845.2015/11-2/5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Krishnan, Dr Mahalaxmi. "Paradigm Changes in Healthcare Marketing." International Journal of Scientific Research 1, no. 1 (2012): 82–84. http://dx.doi.org/10.15373/22778179/jun2012/29.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Nufer, Gerd. "Event Marketing and Attitude Changes." Journal of International Business Research and Marketing 1, no. 3 (2015): 44–49. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3004.

Full text

Abstract:

The most important objective of event marketing is to improve the image of a brand or a company. The paper presents an image transfer model for event marketing. Based on current research, an image transfer model for event marketing is developed and the conditions required for an image transfer to take place from an event to a brand or a company are explained. Depending on which conditions are met, there are different consequences with regard to the image transfer from the event to the brand or company that are structured and characterized in detail. The image transfer model is developed agains

APA, Harvard, Vancouver, ISO, and other styles

4

Grønholdt, Lars, and Anne Martensen. "Marketing Redefined: Changes and Challenges." Marketing Review 5, no. 2 (2005): 101–9. http://dx.doi.org/10.1362/1469347054426230.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Messikomer, Edwin E. "MARKETING CHANGES THE CORPORATE CULTURE." Journal of Business & Industrial Marketing 2, no. 4 (1987): 53–58. http://dx.doi.org/10.1108/eb006043.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Kuazaqui, Edmir, and Teresinha Covas Lisboa. "Marketing: The Evolution of Digital Marketing." Archives of Business Research 7, no. 9 (2019): 89–96. http://dx.doi.org/10.14738/abr.79.7027.

Full text

Abstract:

   The present qualitative research had the objective of presenting a study on Marketing evolution, in order to demonstrate the changes and transformations that occurred to meet market demands. Without Marketing, we would not have the products and services available on a large scale, to the detriment of regional demands and offers, guaranteeing opportunities for all those that want to develop businesses. The methodology of the study consisted in the use of bibliographical and field techniques. The marketing evolution concept was presented, from traditional to digital, from th

APA, Harvard, Vancouver, ISO, and other styles

7

Kolodynskyi, S., O. Hutsaliuk, S. Kramskyi, and O. Zakharchenko. "Internet Marketing and Structural Changes e-Commerce in Ukraine." Economic Herald of the Donbas, no. 4 (70) (2022): 38–44. http://dx.doi.org/10.12958/1817-3772-2022-4(70)-38-44.

Full text

Abstract:

Abstract. The article reveals the essence of Internet marketing as a universal scientific and methodological tool and a complex system of information technologies, which are extremely necessary for the functioning of modern business entities in markets with different structures and dynamics of development. The structure of Ukraine's economy is under the influence of complex global economic relations, and there is an acute problem of applying universal information technologies to determine the direction of the country's development, its inclusion in a complex system of trade relations on world

APA, Harvard, Vancouver, ISO, and other styles

8

Petrunia, Yurii, Victor Chentsov, Norbert Życzyński, and Vira Petrunia. "Marketing environment and marketing management of universities in Ukraine: national and regional dominants." Innovative Marketing 15, no. 1 (2019): 1–12. http://dx.doi.org/10.21511/im.15(1).2019.01.

Full text

Abstract:

The marketing environment of universities’ activities in Ukraine is changing dramatically. As a result, the system of chances and risks for universities is constantly changing. Therefore, timely detection of changes in the marketing environment and effective management ensure the competitiveness of the universities. The aim of the article is to identify the marketing environment dominants of the Ukrainian universities, as well as to assess the efficiency of marketing tools application in the system of universities’ management. On the basis of statistical and primary data analyses, the higher e

APA, Harvard, Vancouver, ISO, and other styles

9

Munandar, Dadang, Umi Narimawati, and Jonathan Sarwono. "Development of Marketing Strategy from Traditional to Advanced Models: Theoretical Review." Journal of Posthumanism 5, no. 6 (2025): 302–11. https://doi.org/10.63332/joph.v5i6.2016.

Full text

Abstract:

The goals of this research are to know the marketing strategy changes from previous time to present time; to know the reasons why marketing strategy changes from time to time and to know what aspects of marketing strategy that changes. The method used is data secondary search and meta analysis. The findings of the research are: First, Marketing strategy should be changed from time to time due the response the external circumstances of the company which is inline the development of the technology related to means of which the consumers use it to buy product or service. Second, The business orga

APA, Harvard, Vancouver, ISO, and other styles

10

Haga, Yuki. "Trends and Changes in Price Fairness in Marketing Research." Japan Marketing Journal 43, no. 2 (2023): 54–62. http://dx.doi.org/10.7222/marketing.2023.050.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Kozuka, Haruka. "Effects of Package Changes and Product Redesign on Purchase:." Japan Marketing Journal 38, no. 3 (2019): 95–110. http://dx.doi.org/10.7222/marketing.2019.008.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

МИНАКОВ А.В., МИНАКОВ А. В., and БАБАНОВ В. Н. БАБАНОВ В.Н. "MARKETING 4.0 PROMOTION TOOLS: DIGITAL MARKETING." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 909–13. http://dx.doi.org/10.34925/eip.2024.163.2.179.

Full text

Abstract:

В статье представлены результаты исследования важнейши х инструментов продвижения в цифровом маркетинге. Охарактеризованы цифровые технологии, лежащие в основе инструментов продвижения. Оценена востребованность и результативность таких инструментов, как Интернет-реклама, продвижение в социальных сетях, SEO-продвижение. Выявлены тенденции изменения предпочтений российских компаний в онлайн-продвижении, показаны перспективы развития онлайн-продвижения в экономике России. This article presents the results achieved during studying promotion tools in digital marketing. Are also described digital te

APA, Harvard, Vancouver, ISO, and other styles

13

Notta, Ourania, and Aspasia Vlachvei. "Changes in Marketing Strategies during Recession." Procedia Economics and Finance 24 (2015): 485–90. http://dx.doi.org/10.1016/s2212-5671(15)00615-2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Michman, Ronald D. "Managing Structural Changes in Marketing Channels." Journal of Business & Industrial Marketing 5, no. 2 (1990): 5–14. http://dx.doi.org/10.1108/eum0000000002740.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Clarkin, John E. "Channel Changes." Journal of Marketing Channels 15, no. 1 (2008): 23–41. http://dx.doi.org/10.1080/10466690802081368.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Xi, Weidong. "Changes in marketing strategy structure based on smartphones." E3S Web of Conferences 251 (2021): 01019. http://dx.doi.org/10.1051/e3sconf/202125101019.

Full text

Abstract:

With the spread of smartphones, customers have begun to make purchasing behaviors “anytime” and “anywhere”, creating a purchasing process in an omni-channel society. Toward an omni-channel society, production consumers are transforming into production promotion consumers, and marketing continues to transform into channel interactive real marketing in order to respond to that change. Channel interactive realtime marketing, which enables self-fulfillment of customers and enterprises, has reached the realm of marketing 4.0. Channel interactive real-time marketing maximizes the effectiveness of im

APA, Harvard, Vancouver, ISO, and other styles

17

Indah Dwi Pravitasari, Nabila Akmas, and Yuniva Sari. "The Impact Of Digital Marketing And Marketing Mix On The Sales Level Of Inc Food." Proceeding of The International Conference on Economics and Business 2, no. 1 (2023): 122–43. https://doi.org/10.55606/iceb.v2i1.398.

Full text

Abstract:

. Along with the era and market changes, digital marketing is a means for economic actors for their marketing needs. People's behavior has changed drastically; of course, the cause is due to advances in technology. The development of information technology via the internet, an instrument that changes the way people obtain information. The marketing mix in the digital marketing process will design integrated marketing programs that are able to provide superior value for buyers. The marketing mix means product, price, place and promotion. For service products, the 4P can be added to the 3P, thos

APA, Harvard, Vancouver, ISO, and other styles

18

Kubota, Yukihiko. "Changes in the Consumption Environment and the Spread of Liquid Consumption:." Japan Marketing Journal 39, no. 3 (2020): 52–66. http://dx.doi.org/10.7222/marketing.2020.007.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Nomura, Takuya. "Consumer Materialism in the Context of Changes in the Consumption Environment." Japan Marketing Journal 42, no. 4 (2023): 67–74. http://dx.doi.org/10.7222/marketing.2023.023.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Madić, Vladan, Milica Slijepčević, Tamara Vučenović, and Stefan Alimpić. "Evolution of the marketing concept from 1.0 to 5.0." Marketing 55, no. 1 (2024): 52–66. http://dx.doi.org/10.5937/mkng2401052m.

Full text

Abstract:

The aim of the work is to analyze the development of the marketing concept by stages from Marketing 1.0 to Marketing 5.0. The characteristics of each phase, the differences between them are analyzed and the factors that lead to the transition from one phase of evolution to another are identified. The marketing concept has evolved and progressed since its inception until today, from simple exchange and trade to marketing in the digital world. During the evolution, the application of the marketing concept has contributed to the achievement of the company's goals while satisfying the needs and de

APA, Harvard, Vancouver, ISO, and other styles

21

Sinha, Sarita, and Tarunendra Singh. "Travel from Traditional Marketing to Digital Marketing." International Journal of Emerging Research in Management and Technology 6, no. 11 (2018): 173. http://dx.doi.org/10.23956/ijermt.v6i11.60.

Full text

Abstract:

Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the development of IT technologies, traditional marketing methods leave sits place to digital day by day. Companies which follow technology can easily communicate with customers interactively while providing products or services. Like in the traditional Marketing, in digital marketing, b

APA, Harvard, Vancouver, ISO, and other styles

22

Bass, Frank M. "The Future of Research in Marketing: Marketing Science." Journal of Marketing Research 30, no. 1 (1993): 1–6. http://dx.doi.org/10.1177/002224379303000101.

Full text

Abstract:

This February 1993 issue begins the 30th Anniversary volume of the Journal of Marketing Research. The academic marketing discipline, as reflected in the articles published in JMR, has certainly changed dramatically over this time period. To reflect on these changes and generate discussion about the future directions for marketing research, I have asked several marketing scholars to prepare guest editorials. It is fitting that Frank Bass write the first of these guest editorials. Professor Bass is a former editor of the JMR and a recipient of the William O'Dell Award for the best paper publishe

APA, Harvard, Vancouver, ISO, and other styles

23

Tokita, Sayaka. "Changes in the Definition of Prosumers and Their Motivation by Social Environment." Japan Marketing Journal 40, no. 2 (2020): 74–82. http://dx.doi.org/10.7222/marketing.2020.050.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

BOYCHUK, Inna. "CHANGES OF THE MARKETING ENVIRONMENT IN ENTERPRISES FUNCTIONALITY ON THE B2B MARKET." Herald of Khmelnytskyi National University. Economic sciences 312, no. 6(1) (2022): 83–87. http://dx.doi.org/10.31891/2307-5740-2022-312-6(1)-12.

Full text

Abstract:

The purpose of the article is to study the changes in the conditions of the marketing environment of the enterprises functioning in the B2B market in order to determine new directions for managing their activities, which is especially relevant during the war, when domestic business suffered from many difficulties. The article states that due to the full-scale aggression of Russia, many enterprises were destroyed, there are significant restrictions on production, some companies found themselves in temporarily occupied territories without access to them, which forced them to look for new channel

APA, Harvard, Vancouver, ISO, and other styles

25

Dr., Poornima Y. "DIGITAL MARKETING, THE GAME CHANGER - A CONCEPTUAL FRAMEWORK." International Journal of Multidisciplinary Research and Modern Education (IJMRME) 8, no. 1 (2022): 43–46. https://doi.org/10.5281/zenodo.6480257.

Full text

Abstract:

“Times have changed drastically and quickly. The world we live in today is truly a Digital World and newer generations have different values, views, beliefs, preferences and attitudes that is shaping the way business and marketing should now be conducted” – Tony Corsini. Game changers are people who bring great ideas into the market. They are givers to the society and not the takers. They are driven by their inner creativity which they transform into an innovation for the society. The game changers are men of great mettle and they change the face of the field of business in w

APA, Harvard, Vancouver, ISO, and other styles

26

Godwin, Lynn R. "The ultimate definition of marketing." Marketing Review 19, no. 1 (2019): 43–49. http://dx.doi.org/10.1362/146934719x15633618140765.

Full text

Abstract:

An examination of the overly changed definition of marketing is provided. A rationale for the cessation of future such changes is proposed, although not validated empirically. Finally, the most ultimate parsimonious, least wordy, simplistic, most basic, generalisable, utilitarian, non-obsolete-becoming definition of marketing (or anything remotely marketing-like) in the history of business and the world in general is modestly proposed.

APA, Harvard, Vancouver, ISO, and other styles

27

Moss, C., and A. Evans. "Product Liability — Legal Changes and Marketing Responses." Marketing Intelligence & Planning 4, no. 3 (1986): 57–63. http://dx.doi.org/10.1108/eb045732.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Nims, Julia K. "Marketing library instruction services: changes and trends." Reference Services Review 27, no. 3 (1999): 249–53. http://dx.doi.org/10.1108/00907329910283232.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Murshed, Nasr Abdulaziz. "How Social Media Changes Today’s Marketing Strategies." Volume 5 - 2020, Issue 9 - September 5, no. 9 (2020): 725–36. http://dx.doi.org/10.38124/ijisrt20sep218.

Full text

Abstract:

In the past recent years, WhatsApp and WeChat have surprisingly fast growth. Facebook as well became the first social network to reach 1 billion active users every month. The presence of social media is an expectation for brands instead of an exception to the rule. Social events and shared information within your target market will help you understand developments in the industry. The opportunity to expose patterns in business in real time is a potential business intelligence goldmine. The worldwide rate of social penetration reached 49% in 2020, with the highest penetration rates in East Asia

APA, Harvard, Vancouver, ISO, and other styles

30

Blenkhorn, David L., and Peter M. Banting. "How reverse marketing changes buyer—seller roles." Industrial Marketing Management 20, no. 3 (1991): 185–91. http://dx.doi.org/10.1016/0019-8501(91)90016-9.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Adams, John. "Changes to the rules on pharmaceutical marketing." Nurse Prescribing 9, no. 4 (2011): 200–201. http://dx.doi.org/10.12968/npre.2011.9.4.200.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Syed, Adnan Ali, and Khan Rehan. "Metaverse Marketing vs Digital Marketing." International Journal of Innovative Science and Research Technology 8, no. 1 (2023): 385–88. https://doi.org/10.5281/zenodo.7564322.

Full text

Abstract:

The metaverse can be defined as a seamlessly interconnected digital universe promising a revolution in the ways how consumer brands and firms will be interacting and transacting in the near future. The parallel activities by consumers who engage and transact in virtual spaces and firms who are investing huge capital in access of millions of dollars in developing both hardware and software related to metaverse technologies have accelerated the growth of acceptance of metaverse not only as a portal for social activities but also for conducting ecommerce. However, metaverse marketing, still in it

APA, Harvard, Vancouver, ISO, and other styles

33

Oborevich, Anna A., and Olga A. Tretyak. "Transformation of marketing practices on the pharmaceutical market in Russia: New challenges and opportunities." Russian Management Journal 22, no. 2 (2024): 223–52. http://dx.doi.org/10.21638/spbu18.2024.204.

Full text

Abstract:

Purpose: to search and systematize the directions of marketing practices transformation in the situation of restrictions on the Russian pharmaceutical market based on the revised dynamic “marketing mix” approach. Methodology: the empirical part of the study is designed according to the conceptual model which was built at the stage of academic literature and consulting reports analysis. The methodology rests on the dynamics of marketing tools transformation caused by shock changes in the external environment. The main research method is in-depth interviews with representatives of 11 pharmaceuti

APA, Harvard, Vancouver, ISO, and other styles

34

Marjona, Bobomurodova. "MARKETING STRATEGIES." European International Journal of Multidisciplinary Research and Management Studies 4, no. 12 (2024): 81–86. https://doi.org/10.55640/eijmrms-04-12-15.

Full text

Abstract:

This article examines the importance of marketing strategies in the sales process. By analyzing recent research and strategies that date back to 1929, it shows how marketing strategies contribute to improving product quality and increasing sales. The study emphasizes the need to use marketing strategies in every sales process. The basis of marketing strategies is always the same, but the principle of operation changes every year. Last year, the number 999 worked when setting prices, this year the number 777 works. In terms of advertising, the usual opening ceremony worked a few years ago, but

APA, Harvard, Vancouver, ISO, and other styles

35

LARINA, Yaroslava, Julia GALCHYNSKA, and Anna DICHENKO. "INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 176–82. http://dx.doi.org/10.31891/2307-5740-2023-320-4-26.

Full text

Abstract:

The article considers the issues of terminology, essence and meaning of the concept of “innovative marketing” from the historical and practical points of view, characterizes the main vectors of development and trends in Ukraine. The purpose of the article is to clarify the content and identify the characteristic features of innovative marketing in the marketing management system of enterprises at the current stage, structuring the elements of innovative marketing of the enterprise. Innovative marketing is considered in the article as a component of marketing management which involves the analy

APA, Harvard, Vancouver, ISO, and other styles

36

Yu, Binfei. "The Development from transaction marketing to relationship marketing." BCP Business & Management 20 (June 28, 2022): 626–29. http://dx.doi.org/10.54691/bcpbm.v20i.1040.

Full text

Abstract:

The marketing trend between the 1950s and 1980s was primarily transactional marketing. But since the 1980s marketing trends have gradually shifted to relationship marketing (Stephen and Robert, 2018). This essay will focus on some of the theories that embodied the marketing transactional paradigm in the early years and the limitations that were discovered in practice. It will also introduce the major changes in the concept of marketing in the 1980s.

APA, Harvard, Vancouver, ISO, and other styles

37

Stamat, Viktoriia. "The Main Trends of Marketing Activity: the World View." Modern Economics 38, no. 1 (2023): 152–57. http://dx.doi.org/10.31521/modecon.v38(2023)-23.

Full text

Abstract:

Abstract. Introduction. The penetration of new technologies into our lives has fundamentally changed the very values of marketing, making the aspect of safety and care for the client's health a priority, and not just obtaining commercial profit. In addition, the onset of the crisis showed for all market players how important it is to develop their adaptive capabilities and be ready for new challenges in the future. Purpose. The purpose of the article is to reveal the essence of trends in marketing activity; determination of marketing trends in 2020-2023. Results. The article attempts to unders

APA, Harvard, Vancouver, ISO, and other styles

38

Feng, Gaofeng, and Yangzhi Ou. "The Impact of Marketing Channel Changes on Brand Loyalty in the Digital Era." Economics & Business Management 1, no. 3 (2025): 100. https://doi.org/10.63313/ebm.9061.

Full text

Abstract:

With the rapid development of information technology, the wave of digitaliza-tion has profoundly changed the marketing landscape. Traditional marketing channels are facing challenges, and emerging digital marketing channels such as search engine marketing, social media marketing, content marketing, email marketing, and short video and live streaming marketing have become an im-portant way for enterprises to build their brands and connect with consumers by virtue of their precise, interactive and efficient features. The purpose of this paper is to discuss the types and characteristics of market

APA, Harvard, Vancouver, ISO, and other styles

39

C, Dhachayani, and Venkatesh R. "Green Revolution in Marketing." Shanlax International Journal of Commerce 6, S1 (2018): 212–17. https://doi.org/10.5281/zenodo.1461490.

Full text

Abstract:

According to American Marketing Association, Green Marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. The term green marketing came into prominence in the late 1980’s and early  1990’s. The American Marketing Association (AMA) held the first Workshop on “Ecological Marketing” in 1975. Green marketing incorporates a broad range 

APA, Harvard, Vancouver, ISO, and other styles

40

Church, Nancy J. "Maintaining Your Marketing Competitiveness Through Marketing Innovations." Mercados y Negocios, no. 51 (January 1, 2024): 3–30. http://dx.doi.org/10.32870/myn.vi51.7713.

Full text

Abstract:

A revolution is occurring in marketing today due to the application of artificial intelligence (AI) to various marketing tasks and functions. In addition, marketing innovations are taking place on Web 3.0, in the Metaverse, in virtual and augmented reality, in omnichannel marketing, in social media, in video marketing, in live streaming, in connected and addressable TV, in voice and visual search, in influencer marketing, in how advertising budgets are allocated, in social shopping, and additional credentials for marketing professionals in a dynamic profession. Marketing professionals and mark

APA, Harvard, Vancouver, ISO, and other styles

41

Vangdal, E., S. Flatland, and R. Nordbo. "Fruit quality changes during marketing of new plum cultivars (Prunus domestica L.)." Horticultural Science 34, No. 3 (2008): 91–95. http://dx.doi.org/10.17221/1892-hortsci.

Full text

Abstract:

Registrations of crop, fruit size and fruit flavour in the plum cultivar testing programmes in Norway indicated that Souffriau, Avalon, Reeves, Excalibur and Jubileum could be valuable cultivars in commercial plum production in Norway. Norwegian plums are aimed at the fresh fruit market; hence, shelf life of new cultivars is very important. In short-term storage experiments the cultivars were compared to the standard cultivar Victoria. No significant changes in the content of soluble solids during storage were found in the cultivars tested; however, titratable acidity decreased, and as a conse

APA, Harvard, Vancouver, ISO, and other styles

42

Ukraincev, Dmitriy. "Qualitative Changes in Marketing Due to the Impact of E-Commerce." Ideas and Ideals 12, no. 3-2 (2020): 363–75. http://dx.doi.org/10.17212/2075-0862-2020-12.3.2-363-375.

Full text

Abstract:

The development and widespread adoption of digital economy in the last two decades inevitably had strong impact on the theory and practice of marketing. Under the influence of e-Commerce the form and content of marketing has changed. Today we can talk about the formation of a new field of study – Internet marketing. However, even in the European literature, the description of Internet marketing is fragmentary, Russian authors often do not consider Internet marketing as an independent direction in marketing. This article describes the role of e-Commerce in the economy. The author considers the

APA, Harvard, Vancouver, ISO, and other styles

43

Czinkota, Michael R., and Erwin Dichtl. "Export Controls and Global Changes." der markt 35, no. 3 (1996): 148–55. http://dx.doi.org/10.1007/bf03032526.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Kakeda, Yutaka. "Changes in Japan's Distribution Structure." Journal of Marketing Channels 3, no. 3 (1994): 35–56. http://dx.doi.org/10.1300/j049v03n03_04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Zhou, Shanshan. "Study on the Changes in Australian Consumer Behavior in the Digital Marketing Environment." International Journal of Global Economics and Management 4, no. 2 (2024): 469–74. http://dx.doi.org/10.62051/ijgem.v4n2.53.

Full text

Abstract:

With the rise of emerging platforms like Temu and Shein, Australia's e-commerce market has been thriving, leading to significant shifts in the market landscape. Digital marketing, which utilizes digital media as a tool, employs consumer profiling for data collection and rational usage, analyzing users' potential attributes and summarizing their behavioral characteristics. This has become the foundation for developing marketing strategies. By using digital marketing tools and digital media, businesses can precisely target users and devise actionable marketing strategies, providing a basis for p

APA, Harvard, Vancouver, ISO, and other styles

46

Sagno, Victor. "THE IMPACT OF RUSSIAN NATIONAL LEGISLATION CHANGES ON MARKETING STRATEGIES IN THE POSTCOVID PERIOD." Ekonomika i upravlenie: problemy, resheniya 6/6, no. 159 (2025): 233–38. https://doi.org/10.36871/ek.up.p.r.2025.06.06.027.

Full text

Abstract:

Since the post-COVID era, there have been tremendous developments in national law affecting marketing activities in Russia. This article explains how recent developments in Russian laws have affected marketing practices employed by local and international businesses. The research integrates theoretical understanding and exclusive data, comparative analysis, and business cases to diagnose leading trends, recognize regulatory challenges, and offer strategic suggestions. As the law changes create challenges, they also provide opportunities for differentiation by complying, innovating, and being c

APA, Harvard, Vancouver, ISO, and other styles

47

Imanova, G. E. "Selection of digital marketing technology via AHP (PIA) method." Azerbaijan Oil Industry, no. 2 (February 15, 2021): 29–32. http://dx.doi.org/10.37474/0365-8554/2021-2-29-32.

Full text

Abstract:

Developing technologies contributes to the digitalizing of customer-company relationships and changes of marketing principals in various directions. Digital technologies of marketing ultimately changed the individual methods of encouragement towards increasing manufactured products, price boost for additional income, sale places, and changes of ways for mutual communication to satisfy customer requests and impact the customer making decision for purchase as well. As a result, the supplier may affect the customer’s behavior via the right choice of product/service through different developed mar

APA, Harvard, Vancouver, ISO, and other styles

48

Mrs., Kavita. "Innovations in Marketing." International Journal of Advance and Applied Research 10, no. 5 (2023): 31–34. https://doi.org/10.5281/zenodo.8042395.

Full text

Abstract:

Today Innovation is one of the most important issues in businesses. This research paper is about implementation of new techniques and tools in marketing i.e.  marketing innovations. Marketing innovations mean to apply new marketing strategies and concepts that differ importantly from older ones. These strategies are not used before. It shows a significant change either in design, packaging, positioning, promotion and price of a product. The objective of this paper is to find out what are new changes in marketing and what are the benefits of these new techniques, concepts, methods and tool

APA, Harvard, Vancouver, ISO, and other styles

49

Wijaya, I. Gusti Ngurah Satria, Riza Wulandari, Annisa Balqis Bashira Syahrir Malintang Latanro, and Ni Nyoman Arie Rahayu Sugianitri. "Marketing Strategy for Facing Changes in Consumer Behavior in Disruption Era." JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS 8, no. 2 (2023): 459–72. http://dx.doi.org/10.29407/nusamba.v8i2.20634.

Full text

Abstract:

Research aim : This study aims to analyze marketing strategies in dealing with changes in consumer behavior of generation Y and generation Z in the era of disruptionDesign/Methode/Approach : The analysis technique of this research is interactive analysisResearch Finding : The outcomes of research are conventional marketing strategies are still proven to be effective in accompanying digital marketing strategies in this era of disruption, in other words, the digital marketing strategy formed in this study is a development of the marketing mix strategy, especially the online promotion part as a r

APA, Harvard, Vancouver, ISO, and other styles

50

Semennikov, Anton V. "THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING – CHANGES AND PROSPECTS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 7/5, no. 148 (2024): 100–106. http://dx.doi.org/10.36871/ek.up.p.r.2024.07.05.012.

Full text

Abstract:

Artificial intelligence (AI) is fundamentally changing the field of marketing, offering innovative solutions for process automation, personalization of customer interaction and data analysis. This article examines the changes caused by the introduction of AI in marketing, including the automation of marketing campaigns, social media management and content creation. Particular attention is paid to the prospects of using AI, such as the development of chatbots, virtual assistants and new advertising opportunities. The social and ethical aspects related to data privacy and targeting ethics are al

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!