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Relevant bibliographies by topics / Marketing Channel Choice

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Academic literature on the topic 'Marketing Channel Choice'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 February 2022

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Journal articles on the topic "Marketing Channel Choice"

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Ambo Upe, Jusni, and Andi Aswan. "The choice of a marketing channel to benefit corn producer’s welfare in Indonesia." Innovative Marketing 17, no. 2 (May 5, 2021): 45–57. http://dx.doi.org/10.21511/im.17(2).2021.05.

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This study aims to examine the marketing channel optionsavailable for corn producers in South Sulawesi, the production center in Indonesia, as well as impact of such a choice on their income level. The target group was corn producers and corn traders. The total sample comprised 150 people, consisting of 120 corn producers and 30 corn intermediary traders within South Sulawesi Province. The results showed that three marketing channels accessed by producers are zero-level, one-level, and two-level channels. The net profit margin obtained by intermediary traders per kg is different by types for each marketing channel due to different marketing activities leading to different costs spent. The most efficient marketing channel is the zero-level channel that conducts direct selling to breeders. It followed by the one-level channel (from farmers to collectors and consumers). Finally, the two-level channel (from producers to merchant traders) showed the lowest efficiency. It should be mentioned that the zero-level channel offers a slight price increase for producers compared to other channels. Its consumers only buy limited number of products so that it does not have a wide impact on producer’s welfare. The study also found high input costs spent to cultivate corn due to land rent, fertilizers, and pesticides. AcknowledgmentThe welfare of corn producers and marketing channel choice is part of an internal research grant project from Hasanuddin University. The research involves the regional government at village and sub-district level, and farmer groups in villages within the Province of South Sulawesi.

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Qadri, Binish. "Examining Saffron Income and Choice of Marketing Channel Connection." Asian Journal of Managerial Science 7, no. 1 (May 5, 2018): 25–30. http://dx.doi.org/10.51983/ajms-2018.7.1.1298.

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The study identified the marketing channels involved in the marketing of saffron and revealed grower preference to various marketing channels. Furthermore, it found that the choice of marketing channel depends on income of the saffron grower. The primary data was collected from the respondents (201 saffron growers, 6 dalals and local traders, 17, retailers/wholesalers and 5 firms) in the three selected villages of Pampore namely Letpora, Ledhu and Konibal based on interview schedule framed in accordance with the objectives of the study. Proportional sampling framework was followed for selecting the respondents of the study. The chi-square test for association has been used to find the relationship between two categorical variables which in case of present study is income and channel.

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Panda, Rajeev Kumar. "Marketing Channel Choice and Marketing Efficiency Assessment in Agribusiness." Journal of International Food & Agribusiness Marketing 24, no. 3 (July 2012): 213–30. http://dx.doi.org/10.1080/08974438.2012.691812.

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Dewi, Ni Made Ari Kusuma, Suci Paramitasari Syahlani, and Fransiskus Trisakti Haryadi. "The choice of information sources and marketing channel of Bali cattle farmers in Bali Province." Open Agriculture 6, no. 1 (January 1, 2021): 413–25. http://dx.doi.org/10.1515/opag-2021-0018.

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Abstract The aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents in this research were determined by quota and judgmental sampling methods. Data were collected through observation and in-depth interviews. Data collected were analyzed descriptively. The results showed that 66.67% and 33.33% of farmers selected indirect channel and direct channel, respectively. Among the latter, all the farmers sold to butcher, inter-island traders, or end consumers on Muslim religious ceremony. Indirect channel farmers obtained 83.72% of producer’s share, while in the direct selling method farmers obtained the entire share. However, marketing efficiency of indirect marketing channel was better with 20.22 than the direct marketing channel with 29.70. Furthermore, in the direct marketing channel, most farmers received information from buyers (25.86%) and farmers in the indirect marketing channel received from family members (20.29%). All farmers obtained similar impersonal information from televised media. In conclusion, farmers in direct channel received more income but indirect marketing channel gave a better marketing efficiency. Lastly, majority of farmers in both channels received information from personal sources.

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Ganda Sukmaya, Syahrul, and Ulpah Jakiyah. "Marketing Efficiency and Marketing Channel Choice assessment of Manggo Fruit." E3S Web of Conferences 232 (2021): 02014. http://dx.doi.org/10.1051/e3sconf/202123202014.

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This study aims at evaluating the marketing effectiveness and added value of mangoes in Majalengka Regency using: (a) describe the marketing channels, (b) marketing function, and (c) to analyze the marketing efficiency. Based on research findings, there are five marketing channels in Majalengka Regency's mango marketing channels. Based on the analysis and research conducted, it was found that there are five marketing channels found in mango marketing in Majalengka Regency. The added value in mango marketing today is mostly done by traders and the processing industry, while the provision of added value by farmers is still few. The overall added value in mango marketing in Majalengka regency is linked to the development of the mango sponge processed industry, but the scale is still limited. Therefore, there needs to be increased effort and support for entrepreneurs engaged in the mango processed industry. Lastly, of the five marketing channels that are on mango products, two marketing channels are most efficient compared to other marketing channels.

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Ishii, Ryuta, and Mai Kikumori. "The Effects of Regulatory Focus on Channel Choice and Recommendation:." Japan Marketing Journal 38, no. 2 (September 30, 2018): 52–67. http://dx.doi.org/10.7222/marketing.2018.040.

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Hinson, Roger A., and Steven C. Turner. "Choice of Nursery-Appropriate Marketing Channels in the Landscape Plant Industry." Journal of Environmental Horticulture 12, no. 2 (June 1, 1994): 76–79. http://dx.doi.org/10.24266/0738-2898-12.2.76.

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Abstract Producers of landscape plants utilize different marketing channels based on various factors including the age, size, region, and corporate status of firm, number of trading methods used, competitive pressures, and negotiating attitudes. This study identified significant influences on market channel choice as negotiation propensity, use of various transaction methods, competitive pressures, and the region of the country where the nursery was located. These results lend support and empirical evidence to the hypothesis that marketing channel choice is influenced by trading attitudes and styles as well as economics.

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Benmehaia, Mohamed Amine. "FARMERS’ INCOME RISKS AND MARKETING CHANNEL CHOICES: CASE OF DATE PALM PROCESSING IN BISKRA, ALGERIA." New Medit 18, no. 3 (September 15, 2019): 47–58. http://dx.doi.org/10.30682/nm1903d.

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This article aims at analyzing Algerian farmers’ choices of marketing channels in the date-palm supply chain. Five main marketing channels were investigated: local market, intermediaries, conditioning structure, processors contracting and complete integration. Primary data collected from a sample of 118 date farmers through a field survey in Biskra region. Beside some basic statistical tools, a multinomial discrete choice model was used to analyze and evaluate the major factors affecting marketing channel choices. From the main results of this study, it was concluded that downstream vertical integration practices are lead by income-related risks minimization, and the upstream vertical integration is favorable for further downstream vertical integration. The research would provide valuable information about the date palm producer’s marketing decision-making process and thus would contribute to improving the efficiency and effectiveness of dates industry in Algeria.

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Xaba, Bongiwe G., and Micah B. Masuku. "Factors Affecting the Choice of Marketing Channel by Vegetable Farmers in Swaziland." Sustainable Agriculture Research 2, no. 1 (November 5, 2012): 112. http://dx.doi.org/10.5539/sar.v2n1p112.

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<span style="font-family: Times New Roman; font-size: small;"></span><p>Vegetables as a group of horticultural crops are important for their contribution as an income support to a large proportion of the rural households. However, enhancing vegetable farmers to reach markets and actively engage in the markets is a key challenge influencing vegetable production in Swaziland. The perishable nature of vegetables necessitates effective marketing channels. The aim of this paper was to investigate factors affecting farmers’ choice of marketing channels using survey data gathered during the 2011 production season. Data were collected from 100 randomly selected vegetable farmers. Descriptive and multinomial logistic regression analyses were used. The results indicated that age of the farmer, quantity of baby corn produced and level of education were significant predictors of the choice to sell vegetables to NAMBoard market channel instead of selling to other-wholesale market channel. The age of the farmer, distance from production area to market, membership in farmer organization and marketing agreement were significant determinants of the choice to use non-wholesale market channel over other-wholesale market channel. It is therefore important to promote collective action as an institutional vehicle for linking farmers to agribusiness supply chains. Farmers should establish networks since they aid in sharing knowledge, farmers can improve produce grades as required by market.</p><span style="font-family: Times New Roman; font-size: small;"><br /></span>

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Kiprop, Emmanuel Kiprotich, Cedric Okinda, Asma Akter, and Xianhui Geng. "Factors influencing marketing channel choices for improved indigenous chicken farmers: insights from Baringo, Kenya." British Food Journal 122, no. 12 (May 19, 2020): 3797–813. http://dx.doi.org/10.1108/bfj-11-2019-0841.

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PurposeImproved indigenous chicken is considered a sustainable agricultural practice with social, economic and environmental indicators. Therefore, the analysis of the choice of market channels is of considerable importance to farmers with reference to improved livelihoods and poverty alleviation in developing countries. The purpose of this study is to investigate the factors that influence market channel choices among improved indigenous chicken farmers in Baringo County and to rank the determinants according to their level of importance in influencing farmer's choice of marketing channels.Design/methodology/approachA multistage sampling technique was employed to collect data from 209 households for the study conducted between April and July 2019, out of which, 198 useful responses were obtained. Multinomial logit regression and neural network models were used to analyze the factors influencing market channel choice based on socioeconomic, demographic and farm characteristics.FindingsIt was established that group membership, education, market distance, transport costs, farm size, cost of information and bargain costs were statistically significant in the choice of market channels (wholesaler, brokers, processors and supermarkets). With the direct consumer as the base market choice. The cost of transport had the highest normalized importance in the prediction of a farmer's selection of market channels for both radial basis function (RBF) and multilayer perceptron (MLP) neural networks. However, flock attributes and age of household head had the least normalized importance in MLP and RBF, respectively.Research limitations/implicationsDue to the insufficiency of resources and time, this study only focused on a small part of the country (Baringo County). However, improved indigenous chicken farming is widely practiced in Kenya. Further studies can be carried out in other counties to validate the results of this study.Practical implicationsThe outcome can be used in policy implementation involving improved indigenous chicken production in Kenya.Originality/valueThis study suggests the methods aimed at enhancing poultry sector in other counties in Kenya as well as other developing countries.

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Dissertations / Theses on the topic "Marketing Channel Choice"

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Kushwaha, Tarun Lalbahadur. "Essays on multichannel marketing." Thesis, [College Station, Tex. : Texas A&M University, 2007. http://hdl.handle.net/1969.1/ETD-TAMU-1583.

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Poddar, Amit. "Structure and process of channel program selections retailers choice among parity trade promotions/." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-08142007-164744/.

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Thesis (Ph. D.)--Georgia State University, 2007.
Title from file title page. Naveen Donthu, committee chair; Detmar Straub, Dan Bello, James Boles, committee members. Electronic text (152 p. : ill.) : digital, PDF file. Description based on contents viewed Nov. 14, 2007. Includes bibliographical references (p. 142-151).

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Kwon, Wi-Suk. "A model of reciprocal effects of multi-channel retailers' offline and online brand images application to multi-channel specialty apparel retailing /." Connect to this title online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1121949288.

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Pham, Thai Thuy [Verfasser], Ludwig [Akademischer Betreuer] Theuvsen, Achim [Gutachter] Spiller, and Oliver [Gutachter] Mußhoff. "Specialty Rice Adoption, Collective Action and Marketing Channel Choice: Insights from Vietnam / Thai Thuy Pham ; Gutachter: Achim Spiller, Oliver Mußhoff ; Betreuer: Ludwig Theuvsen." Göttingen : Niedersächsische Staats- und Universitätsbibliothek Göttingen, 2017. http://d-nb.info/1131875702/34.

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Johansson, Moberg Marcus, and Tilda Karlsson. "Consumer experience : An exploratory study of why consumers chose to buy groceries online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19848.

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Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. The purpose of this thesis is to explore which advantages and disadvantages consumers experience with offline, and online grocery shopping to answer the question why consumers chose to buy groceries online. A conceptual model has been developed based on earlier research on grocery shopping, consumer experience and the four dimensions of the marketing mix; product, place, price and promotion. Qualitative data has been collected from two focus groups and five semi-structured interviews to explore what advantages and disadvantages consumers experience connected to offline and online grocery shopping and to understand why consumers chose to buy groceries online. All respondents shared most of the experienced advantages of online grocery shopping. The main reasons why consumers chose to purchase groceries online was to save both time and effort. Moreover, consumers experienced that they saved money due to less spontaneous purchases and fewer shopping trips per week. Online grocery shopping is growing in popularity. Hence, this thesis gives insights relevant to practitioners and academics on why consumers experience a desire to purchase groceries online. The findings of this thesis could help online grocery retailers to respond more efficiently to consumers’ needs and preferences.

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Barasz, Katherine N. "The Continuum of Choice: Essays on How Consumer Decisions Are Made, Changed, and Perceived." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744400.

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This research investigates the continuum of choice—unseen, unanticipated causes and consequences of consumer decisions. Three essays investigate hidden factors that influence the choices we make, subtle ways to affect choice at the moment of execution, and the overlooked signals that our choices convey (correctly or incorrectly) about us to others. Essay one investigates the perverse tendency to hope for the worst: when faced with a difficult decision (e.g., whether or not to have surgery), people can paradoxically feel subjectively better with—and even actively prefer—objectively worse but certain news (e.g., “95% chance of a disease”) over objectively better but more uncertain news (e.g., “50% chance of a disease”). This, in turn, has the potential to meaningfully change people’s subsequent choices and preferences in unexpected ways. Essay two examines a subtle intervention to change people’s decisions about engagement levels: arbitrarily grouping discrete tasks or items together as part of an apparent “set” motivates people to reach perceived completion points—or finish a pseudo-set—even in the absence of extrinsic incentives. Essay three explores the judgments people make after observing others’ choices; specifically, upon learning of someone’s choice of one option, people erroneously believe that person must dislike dissimilar options, leading to a pervasive and systematic prediction error.

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Kao, Ling-Jing. "Data augmentation for latent variables in marketing." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1155653751.

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Todorovic, Nemanja, and Jonathan Gauffin. "Att kommunicera som en ideell organisation : En surveystudie om marknadsföringskanaler och marknadsföringsmetoder." Thesis, Södertörns högskola, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43159.

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Denna studie behandlar ideella organisationer inom den svenska ideella sektorn samt deras prioriteringar av val i marknadsföring i form av marknadsföringskanaler och marknadsföringsmetoder. Ideella organisationer bedriver verksamhet utan vinstsyfte och har ofta som mål att sprida ett budskap, en vision, ett uppdrag eller att hjälpa till i olika sammanhang. På detta vis skiljer de sig ofta ganska mycket från mer kommersiella organisationerna. Utan att lägga resurser på insamlingskostnader, däribland marknadsföring, så når ideella organisationer inte ut till givare, vilket innebär mindre likvida medel till ändamålet. Det finns därför en avvägning att göra i hur mycket som ska fördelas åt marknadsföringen inom en ideell organisation eftersom målet är att kostnaderna ska hållas till ett minimum och att merparten av insamlade medel ska nå ändamålet. Teorierna som behandlas i denna studie är NPO Marketing mix, som är en variant av den klassiska Marketing mix modellen, anpassad för ideella verksamheter. SOEP-modellen som är en variant av den klassiska PESO-modellen samt ICT: capacity and barriers, som behandlar olika typer av barriärer som ofta förekommer hos ideella verksamheter. Dessa teorier ligger till grund för hur empirin har analyserats och har hjälpt till att besvara frågeställningen. Metoden är av en kvantitativ ansats med en tvärsnittsdesign där enkäter samlats in från 112 ideella organisationer av totalt 431 aktiva organisationer, alla med en 90-konto stämpel. Slutsatsen som denna studie kommit fram till är att delad media är det primära kanalvalet bland ideella organisationer på den svenska ideella marknaden. Anledningen till detta beror främst på att resurser i form av pengar och personal anses som den största barriären för ideella verksamheter. Det var även tydligt att syftet med organisationen var den primära faktorn till varför ideella organisationer upplever att givare fortsätter att donera. Trots detta kunde det konstateras att relationen med givarna också är en essentiell faktor som bidrar till donationer. Denna studie visar således på att 25 %-taket som Svensk Insamlingskontroll satt upp inte upplevs som ett hinder för de flesta ideella verksamheter då dessa lär sig att anpassa sig utefter de restriktioner som finns. Slutligen kan denna studie bekräfta, likt tidigare studier kring detta ämne, att marknadsföringsmetoderna SNS och WOM är de mest populära bland ideella organisationer.
This thesis sets out to analyse non-profit organizations, operating within the Swedish non-profit sector, whom are prioritizing various forms of marketing channels and marketing methods to capitalize on monetary, as well as profitable gains. Non-profit entities are ultimately driven, without a definitive end goal, to maximise financial yield for their own economic progression. Instead, non-profits presently serve purposes of spreading an often positive message, a revolutionary vision or simply that they aim to achieve a goal in which areas of need are attended to, nurtured and re-fulfilled. Without allocating resources to the objective of monetary collection, such as differing marketing avenues, non-profit organisations cannot expect to reach and affect their supporters to act on their behalf (donation or volunteering). This creates a demand within the non-profit sector to balance face value costs and assemble trade-offs when choosing to engage in marketing activities, seeing as their final goal, as established, is to provide as much financial support to aid selected areas of need. The theories used in this thesis include the NPO Marketing mix, which is a variant of the classical Marketing mix model, customized specifically to fit non-profit organizations. In addition to this is the SOEP-model, which originates from the PESO-model, and is a rearranged order of how one prioritizes media types and content to suit the non-profit sector. Finally there is ICT; capacity and barriers, which includes different kinds of barriers and obstacles that occur in the non-profit sector. These theories are fundamental for how the empirical data has been analysed and how the issue, in this thesis, has been addressed. The method in which this thesis has been conducted is that of a quantitative survey design, in which 112 surveys were collected from a total of 431 non-profit organizations within the Swedish non-profit sector, all with the “90-konto” label. The conclusion that this thesis came to was that shared media is the primary channel choice among non-profit organizations within the Swedish non-profit market. The reasoning behind this is mainly due to the fact that resources, in the form of capital and manpower, are considered as the biggest barrier for Swedish non-profits when pursuing marketing activities. It was also clear that the organization's sole purpose was the primary factor for why non-profit organizations feel that donors continue to donate. Despite this, it could be stated that the relationship with such donors is also an essential factor which contributes to donations, since it is the initial step in building trust and constructive recognition. This study thus shows that the 25%-ceiling set by the Swedish fundraising control is not perceived as an obstacle for most non-profit activities as they have learnt to adapt to the existing restrictions. Finally, this study can confirm, like previous studies on this topic, that the SNS and WOM marketing methods are the most popular among non-profit organizations.

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Hsieh, Shu Hui, and 謝淑慧. "Asymmetric Information and Marketing Channel Choice." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/25933902502642463447.

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博士
逢甲大學
商學博士學位學程
101
This dissertation concludes two parts to examine the asymmetric information and marketing channel choice. Part A, using a unique data set from Taiwan’s automobile liability insurance, this paper tests the screen mechanism hypothesis proposed by Venezia et al. (1999). Results reveal that a positive channel-claim correlation exists in the sub-samples of cars aged more than three years. Significant positive channel-claim correlation indicates that high-risk policyholders prefer to purchase insurance from an independent agent, whereas those with lower risks tend to buy insurance from direct writer channels. Results support the screen mechanism hypothesis and demonstrate that marketing channel choice could serve as a screening mechanism in an insurance market characterized by asymmetric information. Part B, using 1,063 repeat sales of art from 24,200 art transactions in Hong Kong, Taiwan, and China from 1994 to 2009. This study indicated that Asian contemporary and Chinese 20th century modern art has higher returns, low correlation and systematic risk with stock markets to demonstrate the attractive assets for portfolio diversification. In addition, the Asian contemporary and modern art market indicated the existence of a ‘‘masterpiece effect,” but no solid evidence was determined to show a “main auctions effect” and “same auctions effect” by asymmetric information.

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Milla, Odette Varela, and 歐蒂娣. "A Study on Fruit Marketing Channel and Consumer Choice." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/45854090773768311970.

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碩士
國立屏東科技大學
熱帶農業暨國際合作系所
95
The objective of this study was to examine the fresh fruit marketing channels and consumer preference in Taiwan. Factors influencing fruit consumer behaviors in Taiwan were first investigated and then analyzed; this study includes interviews with fruit sellers and farmers. Four sections have been done to describe this study. The first section, the research framework is presented, and the variables used in this study are therefore identified. The description of the questionnaire design is provided in the second section. Then, the third section presents the sampling method. Finally, in the last section, the description of methods for statistical analysis is presented. The questionnaires have been constructed based on the score measurement procedure attributed for quantifying different answers of respondents. Descriptive analyses, ANOVA tests and correlation analysis were performed in this study for consumers. The study targeted fruit consumers, sellers and farmers in different locations of Taiwan which are Taipei City, Pingtung City, Pingtung County, Kaoshiung city and Kaoshiung County. These locations have been selected because of it consumption potential and abundant production. Due to time limitation and language constraints, the survey for consumers was distributed in major part among students, the survey related to farmers and sellers were done only in Pingtung City and Pingtung County. The survey on consumers was done in the three locations. The mentioned survey was done in traditional market, supermarket and study centers. Farmer’s survey was done as personal interview with the producers as the same of the seller’s questionnaire. The survey was done in Chinese and then translated in English. The findings are 1) the motivation that moves the population to buy in a specific place is the price; 2) The traditional market is the preferred place of purchase of the three locations; 3) Gender from the three locations, especially females have the highest frequency of purchase; 4) Education level has been found in this study as an important affecting factor in the consumer decision to buy fruit; 5) Most of the respondents buy fruit first for Chinese New Year, hospital visits and then for worship purpose (拜拜); 6) The role of the mother in the decision of purchasing fruit is the most important to be consider; 7) Apples are, the most heavily consumed imported fruit in Taiwan.

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Books on the topic "Marketing Channel Choice"

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Rethinking school choice: Limits of the market metaphor. Princeton, N.J: Princeton University Press, 1994.

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Henig, Jeffrey R. Rethinking School Choice. Princeton University Press, 1995.

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Book chapters on the topic "Marketing Channel Choice"

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Takata, Hidesuke. "Channel Choice in Foreign Markets: Capabilities and Transaction Cost Approaches." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 339. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_126.

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Lubashevsky, Ihor, Arkady Zgonnikov, Sergey Maslov, and Namik Goussein-zade. "Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement Learning." In Strategic Innovative Marketing, 561–67. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_68.

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Choi, Pilsik. "Lead Products and Retail Store Choice Decisions." In Revolution in Marketing: Market Driving Changes, 53. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11761-4_26.

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Jari, Bridget, Gavin Fraser, and Ajuruchukwu Obi. "Influence of institutional factors on smallholder farmers ’ marketing channel choices." In Institutional constraints to small farmer development in Southern Africa, 101–17. Wageningen: Wageningen Academic Publishers, 2011. http://dx.doi.org/10.3920/978-90-8686-704-2_5.

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Mattila, Anna S. "The Role of Choice and Gender in the Service Recovery Process: A Comparison Between Hedonic and Utilitarian Recovery Options." In Revolution in Marketing: Market Driving Changes, 166. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11761-4_78.

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Zorn, Steffen, and Pedram Hayati. "The Captcha Conflict — A Consumer’S Choice Between Security and Convenience." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 62–65. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_18.

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Dickinson, John R. "An Empirical Comparison Of Measures Of Multiple-Choice Question Item Difficulty." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 327–28. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_110.

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Liu, Maohong, Xiaoliang Feng, and Minxue Huang. "Why Does Firm Choose Internet Marketing Channel? A Firm Perspective and Contingent Framework." In Lecture Notes in Electrical Engineering, 297–302. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-27296-7_47.

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Maity, Devdeep. "A Two-Step Recommendation to Improve Stability in Free Choice Brand-Attribute Associations." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 359. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_126.

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Dickinson, John R. "A Taxonomy Assessment And Item Analysis Of A Retailing Management Multiple-Choice Question Bank." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 329–30. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_111.

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Conference papers on the topic "Marketing Channel Choice"

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Shimizu, Akira. "CUSTOMER CHANNEL CHOICE BEHAVIOR ABOUT COSMETICS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.08.05.04.

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2

Ding, Jiali, and Xiangdong Liu. "Notice of Retraction: Influence of channel cost and sharing structure on optimal marketing efforts and channel choice with stochastic demand." In 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC 2011). IEEE, 2011. http://dx.doi.org/10.1109/aimsec.2011.6010519.

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Ciucan-Rusu, Liviu. "Key Facts about the Decision-making Process of High School Students Regarding Career Options." In ATEE 2020 - Winter Conference. Teacher Education for Promoting Well-Being in School. LUMEN Publishing, 2021. http://dx.doi.org/10.18662/lumproc/atee2020/09.

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As a dynamic transformation of the economy, companies put pressure on universities and other educational suppliers to deliver the labor force with new knowledge and skills required, to ensure their innovation and competitiveness. Because of these dynamics, students are also under pressure when they must decide about future jobs. There is also confusion in the mind of young adult that needs to bear the influence of public media, social media, online communities about the personal development in regional, national, or global environment. In this case, universities and high schools have to inform about trends and perspectives of future career and support students in their choice but they lack of communication capabilities or marketing aspects are overestimated. Our study is based on an online survey with more than 500 participants from Mures county high schools during the 2018-2019 academic year. Most of the student wants to continue their study at university 83,2 %. As a preferential channel of information about university programs students voted as very useful, university websites and meetings with representatives of faculties. The main fields students interested in are: business, engineering, informatics, medicine, public administration and law. Around 13.4% of the high school students intend to continue their study abroad. Almost half of the respondents have clear idea of study program to be chosen. Regarding the influence factors of their choice, family and acquaintances who are already university students have the higher impact rather than colleagues, friends and professors. When referring to criteria for choosing the future university, they favor the number of tax-free places and international mobility. Generally, we can say that students consider university the most important next step in their future career and they proof themselves rather independent to decide about this step. Our study also emphasizes significant levels of indecision and we will deepen our further research for better understanding of the phenomenon.

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Liberati, Caterina, Elisa Arrigo, and Paolo Mariani. "A Multivariate Approach to Facebook Data for Marketing Communication." In CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.2974.

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The aim of this paper is to propose a method to explore and synthesize social media data in order to aid businesses to make their communication decisions. The research was conducted at the end of 2014 on 5607 Italian Facebook subjects interested in drugs and health. In this study, we refer to the pharmaceutical market that is characterized by strict legal constraints, which prevent any promotional activities (such as advertising) of companies on prescription drugs. Thus, pharmaceutical businesses tend to promote their corporate brand instead of a single product brand. In such context, social media offer the opportunity to gather customers’ information about their attitudes and preferences, helpful to address marketing activities. Through a multivariate statistical approach on Facebook data, we have highlighted the associations existing between TV channels and users’ profiles. Therefore, depending on the value proposition to promote, every business could choose, first, the target group to reach and, then, the nearest suitable channel where to develop the corporate brand communication.

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Zadbood, Amineh, Nicholas Russo, and Steven Hoffenson. "Word-of-Mouth Recommendations in an Automobile Market System." In ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/detc2019-97680.

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Abstract Improving design in the context of market systems requires an understanding of how consumers learn about and evaluate competing products. Marketing models frequently assume that consumers choose the product with the highest utility, which provides businesses insights into how to design and price their products to maximize profits. While recent research has shown the impacts of consumer interactions within social networks on their purchasing decisions, they typically model market systems using a top-down approach. This paper applies an agent-based modeling approach with social network models to investigate the extent to which word-of-mouth (WOM) communications are influential in changing consumer preferences and producer market performance. Using a random network, we study the effects of the number of referrals for a product and the degrees of similarity between the senders and receivers of referrals on purchase decisions. In addition, the eigenvector centrality metric is used to analyze the spread of WOM referrals. The simulation results show that the most influential consumers in the network can create significant shifts in the market share, and a statistical analysis reveals a significant change in the system-level metrics of interest for the competing firms when WOM recommendations are included. The findings incentivize producers to invest in supporting their product development efforts with rigorous social networks analysis so as to increase their market success.

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