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Journal articles on the topic 'Marketing Channel Choice'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 February 2022

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1

Ambo Upe, Jusni, and Andi Aswan. "The choice of a marketing channel to benefit corn producer’s welfare in Indonesia." Innovative Marketing 17, no. 2 (May 5, 2021): 45–57. http://dx.doi.org/10.21511/im.17(2).2021.05.

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This study aims to examine the marketing channel optionsavailable for corn producers in South Sulawesi, the production center in Indonesia, as well as impact of such a choice on their income level. The target group was corn producers and corn traders. The total sample comprised 150 people, consisting of 120 corn producers and 30 corn intermediary traders within South Sulawesi Province. The results showed that three marketing channels accessed by producers are zero-level, one-level, and two-level channels. The net profit margin obtained by intermediary traders per kg is different by types for each marketing channel due to different marketing activities leading to different costs spent. The most efficient marketing channel is the zero-level channel that conducts direct selling to breeders. It followed by the one-level channel (from farmers to collectors and consumers). Finally, the two-level channel (from producers to merchant traders) showed the lowest efficiency. It should be mentioned that the zero-level channel offers a slight price increase for producers compared to other channels. Its consumers only buy limited number of products so that it does not have a wide impact on producer’s welfare. The study also found high input costs spent to cultivate corn due to land rent, fertilizers, and pesticides. AcknowledgmentThe welfare of corn producers and marketing channel choice is part of an internal research grant project from Hasanuddin University. The research involves the regional government at village and sub-district level, and farmer groups in villages within the Province of South Sulawesi.

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Qadri, Binish. "Examining Saffron Income and Choice of Marketing Channel Connection." Asian Journal of Managerial Science 7, no. 1 (May 5, 2018): 25–30. http://dx.doi.org/10.51983/ajms-2018.7.1.1298.

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The study identified the marketing channels involved in the marketing of saffron and revealed grower preference to various marketing channels. Furthermore, it found that the choice of marketing channel depends on income of the saffron grower. The primary data was collected from the respondents (201 saffron growers, 6 dalals and local traders, 17, retailers/wholesalers and 5 firms) in the three selected villages of Pampore namely Letpora, Ledhu and Konibal based on interview schedule framed in accordance with the objectives of the study. Proportional sampling framework was followed for selecting the respondents of the study. The chi-square test for association has been used to find the relationship between two categorical variables which in case of present study is income and channel.

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Panda, Rajeev Kumar. "Marketing Channel Choice and Marketing Efficiency Assessment in Agribusiness." Journal of International Food & Agribusiness Marketing 24, no. 3 (July 2012): 213–30. http://dx.doi.org/10.1080/08974438.2012.691812.

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4

Dewi, Ni Made Ari Kusuma, Suci Paramitasari Syahlani, and Fransiskus Trisakti Haryadi. "The choice of information sources and marketing channel of Bali cattle farmers in Bali Province." Open Agriculture 6, no. 1 (January 1, 2021): 413–25. http://dx.doi.org/10.1515/opag-2021-0018.

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Abstract The aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents in this research were determined by quota and judgmental sampling methods. Data were collected through observation and in-depth interviews. Data collected were analyzed descriptively. The results showed that 66.67% and 33.33% of farmers selected indirect channel and direct channel, respectively. Among the latter, all the farmers sold to butcher, inter-island traders, or end consumers on Muslim religious ceremony. Indirect channel farmers obtained 83.72% of producer’s share, while in the direct selling method farmers obtained the entire share. However, marketing efficiency of indirect marketing channel was better with 20.22 than the direct marketing channel with 29.70. Furthermore, in the direct marketing channel, most farmers received information from buyers (25.86%) and farmers in the indirect marketing channel received from family members (20.29%). All farmers obtained similar impersonal information from televised media. In conclusion, farmers in direct channel received more income but indirect marketing channel gave a better marketing efficiency. Lastly, majority of farmers in both channels received information from personal sources.

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Ganda Sukmaya, Syahrul, and Ulpah Jakiyah. "Marketing Efficiency and Marketing Channel Choice assessment of Manggo Fruit." E3S Web of Conferences 232 (2021): 02014. http://dx.doi.org/10.1051/e3sconf/202123202014.

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This study aims at evaluating the marketing effectiveness and added value of mangoes in Majalengka Regency using: (a) describe the marketing channels, (b) marketing function, and (c) to analyze the marketing efficiency. Based on research findings, there are five marketing channels in Majalengka Regency's mango marketing channels. Based on the analysis and research conducted, it was found that there are five marketing channels found in mango marketing in Majalengka Regency. The added value in mango marketing today is mostly done by traders and the processing industry, while the provision of added value by farmers is still few. The overall added value in mango marketing in Majalengka regency is linked to the development of the mango sponge processed industry, but the scale is still limited. Therefore, there needs to be increased effort and support for entrepreneurs engaged in the mango processed industry. Lastly, of the five marketing channels that are on mango products, two marketing channels are most efficient compared to other marketing channels.

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Ishii, Ryuta, and Mai Kikumori. "The Effects of Regulatory Focus on Channel Choice and Recommendation:." Japan Marketing Journal 38, no. 2 (September 30, 2018): 52–67. http://dx.doi.org/10.7222/marketing.2018.040.

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7

Hinson, Roger A., and Steven C. Turner. "Choice of Nursery-Appropriate Marketing Channels in the Landscape Plant Industry." Journal of Environmental Horticulture 12, no. 2 (June 1, 1994): 76–79. http://dx.doi.org/10.24266/0738-2898-12.2.76.

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Abstract Producers of landscape plants utilize different marketing channels based on various factors including the age, size, region, and corporate status of firm, number of trading methods used, competitive pressures, and negotiating attitudes. This study identified significant influences on market channel choice as negotiation propensity, use of various transaction methods, competitive pressures, and the region of the country where the nursery was located. These results lend support and empirical evidence to the hypothesis that marketing channel choice is influenced by trading attitudes and styles as well as economics.

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8

Benmehaia, Mohamed Amine. "FARMERS’ INCOME RISKS AND MARKETING CHANNEL CHOICES: CASE OF DATE PALM PROCESSING IN BISKRA, ALGERIA." New Medit 18, no. 3 (September 15, 2019): 47–58. http://dx.doi.org/10.30682/nm1903d.

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This article aims at analyzing Algerian farmers’ choices of marketing channels in the date-palm supply chain. Five main marketing channels were investigated: local market, intermediaries, conditioning structure, processors contracting and complete integration. Primary data collected from a sample of 118 date farmers through a field survey in Biskra region. Beside some basic statistical tools, a multinomial discrete choice model was used to analyze and evaluate the major factors affecting marketing channel choices. From the main results of this study, it was concluded that downstream vertical integration practices are lead by income-related risks minimization, and the upstream vertical integration is favorable for further downstream vertical integration. The research would provide valuable information about the date palm producer’s marketing decision-making process and thus would contribute to improving the efficiency and effectiveness of dates industry in Algeria.

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Xaba, Bongiwe G., and Micah B. Masuku. "Factors Affecting the Choice of Marketing Channel by Vegetable Farmers in Swaziland." Sustainable Agriculture Research 2, no. 1 (November 5, 2012): 112. http://dx.doi.org/10.5539/sar.v2n1p112.

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<span style="font-family: Times New Roman; font-size: small;"></span><p>Vegetables as a group of horticultural crops are important for their contribution as an income support to a large proportion of the rural households. However, enhancing vegetable farmers to reach markets and actively engage in the markets is a key challenge influencing vegetable production in Swaziland. The perishable nature of vegetables necessitates effective marketing channels. The aim of this paper was to investigate factors affecting farmers’ choice of marketing channels using survey data gathered during the 2011 production season. Data were collected from 100 randomly selected vegetable farmers. Descriptive and multinomial logistic regression analyses were used. The results indicated that age of the farmer, quantity of baby corn produced and level of education were significant predictors of the choice to sell vegetables to NAMBoard market channel instead of selling to other-wholesale market channel. The age of the farmer, distance from production area to market, membership in farmer organization and marketing agreement were significant determinants of the choice to use non-wholesale market channel over other-wholesale market channel. It is therefore important to promote collective action as an institutional vehicle for linking farmers to agribusiness supply chains. Farmers should establish networks since they aid in sharing knowledge, farmers can improve produce grades as required by market.</p><span style="font-family: Times New Roman; font-size: small;"><br /></span>

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Kiprop, Emmanuel Kiprotich, Cedric Okinda, Asma Akter, and Xianhui Geng. "Factors influencing marketing channel choices for improved indigenous chicken farmers: insights from Baringo, Kenya." British Food Journal 122, no. 12 (May 19, 2020): 3797–813. http://dx.doi.org/10.1108/bfj-11-2019-0841.

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PurposeImproved indigenous chicken is considered a sustainable agricultural practice with social, economic and environmental indicators. Therefore, the analysis of the choice of market channels is of considerable importance to farmers with reference to improved livelihoods and poverty alleviation in developing countries. The purpose of this study is to investigate the factors that influence market channel choices among improved indigenous chicken farmers in Baringo County and to rank the determinants according to their level of importance in influencing farmer's choice of marketing channels.Design/methodology/approachA multistage sampling technique was employed to collect data from 209 households for the study conducted between April and July 2019, out of which, 198 useful responses were obtained. Multinomial logit regression and neural network models were used to analyze the factors influencing market channel choice based on socioeconomic, demographic and farm characteristics.FindingsIt was established that group membership, education, market distance, transport costs, farm size, cost of information and bargain costs were statistically significant in the choice of market channels (wholesaler, brokers, processors and supermarkets). With the direct consumer as the base market choice. The cost of transport had the highest normalized importance in the prediction of a farmer's selection of market channels for both radial basis function (RBF) and multilayer perceptron (MLP) neural networks. However, flock attributes and age of household head had the least normalized importance in MLP and RBF, respectively.Research limitations/implicationsDue to the insufficiency of resources and time, this study only focused on a small part of the country (Baringo County). However, improved indigenous chicken farming is widely practiced in Kenya. Further studies can be carried out in other counties to validate the results of this study.Practical implicationsThe outcome can be used in policy implementation involving improved indigenous chicken production in Kenya.Originality/valueThis study suggests the methods aimed at enhancing poultry sector in other counties in Kenya as well as other developing countries.

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Velástegui Andrade, Marco A., and Roger A. Hinson. "Making the Choice between Rewholesalers and Other Nursery Market Channels." HortScience 44, no. 2 (April 2009): 372–76. http://dx.doi.org/10.21273/hortsci.44.2.372.

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Alternative market channels that include garden centers, landscapers, mass merchandisers, and rewholesalers have contributed to the growth of ornamental crops sales in the United States. Knowledge about growers' use of these channels is indispensable for the development of appropriate strategies to achieve goals. This study estimated the impacts of growers' business characteristics on market channel choice by firm size. The explanatory variables were evaluated separately but were grouped by regions of the United States, kind of plant, kind of contract sales, and promotion behavior. Growers' location had limited effect on channel choice when compared with growers in the south. Growers with a more diversified marketing strategy were associated with higher likelihood of using the mass merchandiser and garden center channels. Trade show attendance had a strong negative impact on choice to the mass merchandiser compared with the rewholesaler channel. Generally, there appeared to be differences in the groups of variables that were related to channel choice. By channel, plant groups were important in explaining the mass merchandiser and landscaper channels, and the contracts group affected the garden center choice. By size, the contracts variables impacted the mass merchandiser channel, plant groups variables impacted the garden center channel, and promotions variables impacted the landscaper channel.

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Haridasan, Anu C., and Angeline Gautami Fernando. "Online or in-store: unravelling consumer’s channel choice motives." Journal of Research in Interactive Marketing 12, no. 2 (June 11, 2018): 215–30. http://dx.doi.org/10.1108/jrim-07-2017-0060.

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PurposeThe purpose of this study is to compare online and in-store shoppers motivations based on product type.Design/methodology/approachMeans-end approach was used to extract motivational factors that drive shoppers channel choice for hedonic and utilitarian products. A total of 100 respondents were interviewed using laddering technique. Hierarchical virtual maps were constructed to determine values associated with attributes and consequences identified by the consumer.FindingsShopping motivations differed for online and in-store shoppers based on product type. Variety, value for money and delivery were important attributes for online shoppers. In-store shoppers looked for social interaction and personalized attention. Convenience, affordability and gratification were unique online consequences, while nostalgia and loyalty benefits were specific to in-store hedonic purchases. Self-confidence, availability of wider choices and in-store shopping experience were the values sought for hedonic products. Control of shopping experience was the desired value for utilitarian purchases irrespective of channels.Research limitations/implicationsThis study contributes to shopping motivation research by comparing motives of online and in-store shoppers for hedonic and utilitarian products.Practical implicationsRetailers need to enhance online trust and strengthen in-store customer service for hedonic products. They should also work on the online delivery capabilities and in-store personalized services for utilitarian purchases.Originality/valuePrior research on deconstructing channel choice motivations based on product type is sparse. This paper uses hierarchy of means-end elements to illustrate attributes and consequences that drive consumer motives and values.

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13

Siddique, Muhammad Imran, Elena Garnevska, and Norman Edward Marr. "Factors affecting marketing channel choice decisions of smallholder Citrus growers." Journal of Agribusiness in Developing and Emerging Economies 8, no. 3 (September 3, 2018): 426–53. http://dx.doi.org/10.1108/jadee-03-2016-0014.

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Purpose Despite the fact that citrus industry is growing in Pakistan where production is dominated by small-scale citrus growers, no research has been done to evaluate and analyse the marketing channel choice decision-making process of these citrus growers. The purpose of this paper is to review the existing factors affecting decision making of small-size citrus growers in citrus supply chain in Pakistan and also measures and analyses the factors that affect the marketing channel decisions of these small size growers. Design/methodology/approach A multivariate decision analysis technique, conjoint analysis, was used to analyse and evaluate the major factors affecting marketing channel choice decisions of small-size citrus growers. Findings It was concluded that among nine very important factors, six factors played a major role in the marketing channel choice decision making. Only three factors namely, “price”, “time of complete fruit picking” and “number of fruit pickings” were considered highly important factors and reflected that citrus growers not only want to secure his payments but also to save their orchards for next season(s). Research limitations/implications The research would provide valuable information about citrus grower’s marketing decision-making process and thus would contribute to improving the efficiency and effectiveness of citrus industry in Pakistan. Originality/value This analysis would suggest them to make rational decisions and help choosing them the most appropriate combination of different levels of different factors which would increase their profits. This study identifies the most relevant factors and their levels which citrus growers and pre-harvest contractors preferred in citrus marketing channel choice decision making, thus, server as a guideline for the buyer’s to deal with them accordingly. This would improve the efficiency and reduce the transaction cost along the citrus supply chain in Pakistan.

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Konuş, Umut, Scott A. Neslin, and Peter C. Verhoef. "The effect of search channel elimination on purchase incidence, order size and channel choice." International Journal of Research in Marketing 31, no. 1 (March 2014): 49–64. http://dx.doi.org/10.1016/j.ijresmar.2013.07.008.

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Wiersinga, R. C., M. S. van Wijk, and C. H. Luyen. "MARKETING CHANNEL CHOICE AND MARKETING TIMING OF PERI-URBAN VEGETABLE GROWERS IN VIETNAM." Acta Horticulturae, no. 762 (November 2007): 373–80. http://dx.doi.org/10.17660/actahortic.2007.762.36.

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Coughlan, Anne T. "Distribution channel choice in a market with complementary goods." International Journal of Research in Marketing 4, no. 2 (January 1987): 85–97. http://dx.doi.org/10.1016/0167-8116(87)90001-2.

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Hariyati, Yuli, Rulita Irma Ristamaya, Rena Yunit R., Diana Fauziah, and Indah Ibanah. "Relational Behavior in Smallholder Cocoa Marketing Channels." E3S Web of Conferences 142 (2020): 06006. http://dx.doi.org/10.1051/e3sconf/202014206006.

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This research aimed to analyze the behavior in smallholder cocoa marketing agencies in Sempu Village Banyuwangi District. The choice of Jambewangi Village was intentional because there was lots of cocoa farming and known with good quality. Data were taken from 50 farmers of the group member who were chosen randomly. Data were analyzed using descriptive and analytic methods. The results showed that there were two marketing channels with a margin of USD 0.57 and USD 0.66. Channel I was more efficient because it had a small margin and more equal profit share and cost. The characteristic of each channel was different seen from the application of quality variance, pricing and payment system, marketing system.

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Coughlan, Anne T. "Competition and Cooperation in Marketing Channel Choice: Theory and Application." Marketing Science 4, no. 2 (May 1985): 110–29. http://dx.doi.org/10.1287/mksc.4.2.110.

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Gené Albesa, Jaume. "Interaction channel choice in a multichannel environment, an empirical study." International Journal of Bank Marketing 25, no. 7 (October 16, 2007): 490–506. http://dx.doi.org/10.1108/02652320710832630.

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Plakias, Zoë T., Iryna Demko, and Ani L. Katchova. "Direct marketing channel choices among US farmers: evidence from the Local Food Marketing Practices Survey." Renewable Agriculture and Food Systems 35, no. 5 (March 25, 2019): 475–89. http://dx.doi.org/10.1017/s1742170519000085.

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AbstractDue to strong interest in local foods by US consumers, farmers are now marketing not only to traditional wholesale outlets but also via short supply chains to consumers, grocers, restaurants, schools and other local intermediaries. Our research questions are: (1) what farm and farmer characteristics predict farmers’ participation in various direct marketing channels, and (2) what farm and farmer characteristics predict farmers’ choice of a particular combination of direct marketing channels? This work is important because prior research suggests that while total direct sales via short supply chains continue to grow, direct-to-consumer sales (e.g. via farmers’ markets and Community Support Agriculture, or CSAs) are plateauing. Our work highlights key relationships and implies potential barriers and opportunities for farmers in this maturing local foods landscape. To answer our research questions empirically, we employ the 2015 Local Food Marketing Practices Survey, collected by USDA in 2016, and binomial and multinomial logit regressions. Our research yields a number of useful results. For example, we find evidence suggesting the existence of product-specific barriers to participation in certain channels; livestock producers are less likely than other farmers to sell directly to retailers, whereas vegetable farmers are less likely to sell to intermediaries. We also find that beginning farmers are more likely to sell directly to retailers, but less likely to sell to intermediaries than more established farmers, suggesting potential barriers and opportunities for entry into this channel for less experienced farmers. These insights suggest potential areas of attention for policymakers and other decisionmakers, as well as areas for future study.

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Kawala, Mastulah, Theodora Shuwu Hyuha, Ekere William, Peter Walekwa, Gabriel Elepu, and Sloans Chimatiro Kalumba. "Determinants for Choice of Fish Market Channels: The Case of Busia (Uganda/Kenya) Border." Journal of Agricultural Science 10, no. 8 (July 10, 2018): 118. http://dx.doi.org/10.5539/jas.v10n8p118.

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The study investigated factors influencing the choice of fish traders’ marketing channel by fish trader and the determinants of their gross margins. A multistage sampling technique of 115 fish traders was used. Four key informants and two focus groups participated in the study. A Probit model was used to determine factors that influenced the choice of fish traders’ marketing channel. Findings from the study revealed that volumes of fish traded per month, distance to market, membership to a fish marketing organization, payment mode, household size, presence of other sources of income were statistically significant in determining traders’ choice of marketing channel. In addition, it was found that a formal trader on average sold 6.882 tons of fish whereas 2.095 tons of fish were sold by the informal trader per month. The study therefore recommends that Informal traders be clustered into a marketing organisation; through which they can be trained on business diversification, collective marketing, and group savings to ease access to credit. It is important to eliminate the challenges encouraging informal cross border fish trade by harmonizing regional fish standards, facilitating exchange and use of fishery trade information. Further, there is need to strengthen the data collection systems in order to have accurate estimates on the contribution of fish to trade and food security.

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Vonna, Adinda Gusti, Indra Indra, and Agus Nugroho. "Market Analysis of Patchouli Oil in Aceh Jaya Aceh Province." International Journal of Multicultural and Multireligious Understanding 7, no. 9 (November 26, 2020): 388. http://dx.doi.org/10.18415/ijmmu.v7i9.2207.

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Patchouli from Aceh is a source of patchouli oil producer with the best quality in the world. Aceh Jaya is one of the areas that is very suitable for the development of patchouli cultivation in Aceh and produces patchouli oil which exported to abroad. In the marketing process will involve institutions marketing institutions whose role is to convey the results of production from producer farmers to consumers. This research was conducted to determine the structure, behavior and performance of the patchouli market in the patchouli marketing process in Aceh Jaya. The method used was in-depth interviews assisted by questionnaires to be analyzed in a qualitative description by using Concentration Ratio for The Biggest Four (CR4). The results of the study showed that, the patchouli oil market structure in Aceh Jaya was highly concentrated and leads to monopoly, while the behavior of marketing institutions in determining the choice of patchouli oil marketing channels in Aceh Jaya was divided into 3 types namely, channel 1: farmers- small collectors-cooperatives-exporters-consumers; channel 2: farmer – small collector- bog collector- exporter-consumer; channel 3: farmer-cooperative-exporter-consumer. Judging from the marketing margin and farmer's share, the most efficient market performance was channel 3.

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Madahi, Abdolrazagh, and Inda Sukati. "Determinants of the channel selection and choice intention: a marketing perspective." J. for Global Business Advancement 9, no. 4 (2016): 357. http://dx.doi.org/10.1504/jgba.2016.079882.

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Elijah Kiplangat, Ngeno. "Farm Gate Dairy Milk Marketing Channel Choice in Kericho County, Kenya." Journal of World Economic Research 7, no. 3 (2018): 92. http://dx.doi.org/10.11648/j.jwer.20180703.11.

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Ali, Maged, Ali Tarhini, Laurence Brooks, and Muhammad Mustafa Kamal. "Investigating the Situated Culture of Multi-Channel Customer Management." Journal of Global Information Management 29, no. 3 (May 2021): 46–74. http://dx.doi.org/10.4018/jgim.2021050103.

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This paper investigates the influence of national culture on customers' behavior and customers' choice of channel through the customer life cycle stages. An exploratory in-depth single case study in a multinational organization in Egypt was conducted. Specifically, 31 in-depth interviews were conducted with members of staff in marketing, IT, retail and customer services departments, and external prospects/customers. Based on an interpretive approach, the authors have articulated a situated cultural approach based on structuration theory to identify the cultural dimensions that have provided an understanding of the cultural influence on customers' channel choice. The results highlighted that verbal, human interaction, traditional shopping, and cash based were the themes for customers' channel choice through the four stages of customer life cycle. The results also show that the customers' channel choices were linked to the following Egyptian cultural dimensions: collectivism, market price relationship, emotional, power distance, low trust, uncertainty avoidance, and universalism.

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Garrett, Alex, Karla Straker, and Cara Wrigley. "Digital channels for building collaborative consumption communities." Journal of Research in Interactive Marketing 11, no. 2 (June 12, 2017): 160–84. http://dx.doi.org/10.1108/jrim-08-2016-0086.

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Purpose Collaborative consumption firms leverage networked peers, communicating, collaborating and even delivering services to one another through a central marketplace channel. This raises questions as to the nature of this new form of digital channel strategy and deployment from a firm’s perspective. As a first step, this research seeks to help bridge the gap in knowledge by establishing an understanding of the digital channel usage of collaborative consumption firms. Design/methodology/approach A qualitative content analysis of 30 collaborative consumption firms was conducted using multiple data sources and coded into typologies against a predetermined coding scheme. These results were then compared against existing literature on digital channel usage in regards to a wider company usage. Findings This study identifies the digital channel usage and digital channel typology of each of the 30 firms associated within the collaborative consumption domain. The study shows a distinct increase in the use of social and community digital channels between traditional firms and collaborative consumption firms. As a result of this study, a concise definition of a collaborative consumption firm is provided, the digital channel usage of collaborative consumption firms is detailed and insights are provided for each sub-type of collaborative consumption. Research limitations/implications This study contributes to the understanding of the collaborative consumption phenomena, the business model of collaborative consumption firms and digital channels. This study assists in describing the shift from traditional firms to peer-to-peer systems. Finally, a theoretical model is provided that demonstrates the nuance of collaborative consumption channel choice within each subcategory for future researchers to test and reflect upon. Practical implications This study demonstrates how collaborative consumption firms are allowing customers to drive interaction rather than traditional business-to-customer messages. A theoretical model is provided which shows contemporary marketers how to best dictate a digital channel strategy for a collaborative consumption style initiative. Originality/value Contributions include: a definition of what a collaborative consumption firm and its channels pertain to and how to design a collaborative consumption digital channel strategy. This study presents a digital channel comparison between collaborative consumption firms and traditional organisations.

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Lihra, Torsten, and Raoul Graf. "Multi‐channel communication and consumer choice in the household furniture buying process." Direct Marketing: An International Journal 1, no. 3 (August 28, 2007): 146–60. http://dx.doi.org/10.1108/17505930710779324.

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Coelho, Filipe, and Chris Easingwood. "Determinants of multiple channel choice in financial services: an environmental uncertainty model." Journal of Services Marketing 19, no. 4 (June 2005): 199–211. http://dx.doi.org/10.1108/08876040510605235.

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Ranchhod, Ashok, and Cãlin Gurãu. "Internet-Enabled Distribution Strategies." Journal of Information Technology 14, no. 4 (December 1999): 333–46. http://dx.doi.org/10.1177/026839629901400403.

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This paper investigates the effects of the Internet on the structure of the classical marketing channels. The advantages offered by the Internet have determined many companies to adopt different models of Internet-enabled distribution strategy. The choice and the implementation of these strategies will be influenced, as in the case of any other marketing channel, by the characteristics of the company, of its clients, and of the traded products. On the basis of an empirical study of 500 Internet commercial sites, the present paper identifies the models of Internet-enabled distribution strategy implemented by the Web-active companies, and then verifies four hypotheses related to the factors that influence the choice and implementation of a particular strategy.

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Milne, George R., and Andrew J. Rohm. "Consumer Privacy and Name Removal across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives." Journal of Public Policy & Marketing 19, no. 2 (September 2000): 238–49. http://dx.doi.org/10.1509/jppm.19.2.238.17136.

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The authors examine consumer perspectives of data collection awareness and knowledge of name removal mechanisms, such as opt in and opt out, across mail, telephone, and Internet direct channels. The authors investigate consumer privacy states based on the fair information practices of notice (data collection awareness) and choice (knowledge of name removal mechanisms). Data from a national survey suggest that name removal preference varies by channel, consumer privacy state, channel-specific purchase experience, and consumer demographics. Empirical support is also found for alternative approaches (i.e., opt-in methods) for removing personal information from direct marketing lists.

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Chang, Yun-Cih, Min-Fang Wei, and Yir-Hueih Luh. "Choice of Modern Food Distribution Channels and Its Welfare Effects: Empirical Evidence from Taiwan." Agriculture 11, no. 6 (May 28, 2021): 499. http://dx.doi.org/10.3390/agriculture11060499.

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The determinants and/or economic effects of modern food distribution channels have attracted much attention in previous research. Studies on the welfare consequences of modern channel options, however, have been sparse. Based on a broader definition of modern food distribution channels including midstream processors and downstream retailers (supermarkets, hypermarkets, brand-named retailers), this study contributes to the existing body of knowledge by exploring the distributional implications of farm households’ choice of modern food distribution channels using a large and unique farm household dataset in Taiwan. Making use of the two-step control function approach, we identify the effect of modern food distribution options on farm households’ profitability. The results reveal selling farm produce to modern food distributors does not produce a positive differential compared to the traditional outlets. Another dimension of farm household welfare affected by the choice of modern food distribution channel is income inequality. We apply the Lerman and Yitzhaki decomposition approach to gain a better understanding of the effect of the marketing channel option on the overall distribution of farm household income. The Gini decomposition of different income sources indicates that the choice of modern food distribution channels results in an inequality-equalizing effect among the farm households in Taiwan, suggesting the inclusion of smallholder farmers in the modern food distribution channels improves the overall welfare of the rural society.

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Neslin, Scott A., Kinshuk Jerath, Anand Bodapati, Eric T. Bradlow, John Deighton, Sonja Gensler, Leonard Lee, et al. "The interrelationships between brand and channel choice." Marketing Letters 25, no. 3 (June 25, 2014): 319–30. http://dx.doi.org/10.1007/s11002-014-9305-2.

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HANZHURENKO, Irina, and Viktoriya FEDOROVA. "LOGISTIC ACTIVITIES IN THE MARKETING OF AGRARIAN ENTERPRISES PRODUCTS." Ukrainian Journal of Applied Economics 4, no. 3 (August 30, 2019): 282–88. http://dx.doi.org/10.36887/2415-8453-2019-3-31.

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Introduction. The article emphasizes the importance of the role of the sales channels and the logistics system of the agricultural enterprise. This necessitates their improvement in order to en-sure marketing activities. Forms of product promotion are determined in accordance with economic content, economic and economic conditions of distribution, production and economic relations, place on the market. Choosing distribution channels is a difficult decision for the manufacturer, because of the need to take into account many aspects of the functioning of logistics systems. The purpose of scientific research is to determine the nature and role of logistic activity in the marketing and sailing of agricultural products. Results. The zero-distribution channel, which is most often used by producers in the activities of agricultural enterprises, is characterized. The conditions, under which it is appropriate to use this sales channel, are identified. The specifics of logistics activities and the relationship between the intermediary and the manufacturer are outlined. The essence of two-level and three-level sales channels is characterized, their participants are defined and the conditions for effective interaction between them. The factors that influence the choice of direct or indirect channel of interaction between producer and consumer are systematized. The logistics system and distribution channels are identified as one of the most important components in ensuring the competitiveness of agricultural products. The role and essence of marketing communications in the process of logistic activity of agricultural enterprises is established. The effectiveness of Internet communications, including information portals, is highlighted. The influence of state authorities on the logistic systems formation of agricultural enterprises in the process of products sale is determined. The essence of marketing infrastructure is outlined. Formation of grain marketing channels for logistic activity of domestic agricultural enterprises is proposed. The purpose of the sales department of the agricultural enterprise in its logistic activity is characterized. Conclusions. Logistics activities are important in the marketing of agricultural products. Domestic manufacturers need to consider a large number of factors to determine the feasibility of using different types of distribution channels in the logistics system. Improvement of logistic activity of agrarian enterprise is the key to maintaining the proper level of competitiveness of its products. Keywords: logistics, logistic activity, logistics system, marketing, marketing of agricultural products, agrarian enterprise, sales channel, marketing communications.

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Ye, Fei, Li Zhang, and Yina Li. "Strategic Choice of Sales Channel and Business Model for the Hotel Supply Chain." Journal of Retailing 94, no. 1 (March 2018): 33–44. http://dx.doi.org/10.1016/j.jretai.2017.07.001.

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Putri, Rizka Karlina, Rita Nurmalina, and Burhanuddin Burhanuddin. "ANALISIS EFISIENSI DAN FAKTOR YANG MEMENGARUHI PILIHAN SALURAN PEMASARAN." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 1 (March 9, 2018): 109. http://dx.doi.org/10.22441/mix.2018.v8i1.007.

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Abstract. This research is intended to analyze the efficiency and the factors influencing the choice of marketing of vanda douglas cutting orchids in Bogor district. Respondentsin this study requires 40 farmers vanda douglas cutting orchids. The analysis ofmarketing channel efficiency uses marketing margins, farmers' share and profit-to-costratio. The result of this research is there are three patterns of marketing channel ofVanda douglas cutting orchids: (1) farmers - village collector traders - wholesalers -consumers (2) farmers - wholesalers - consumers (3) farmers - florists - consumers.Seen from the efficiency of the most efficient marketing channel is on channel two thatis farmers - wholesalers - consumers. Where on this channel has a low margin of 72percent, farmer shares by 28 percent and the ratio of profit to the largest cost of 7.4. Ofthe seven factors that affect the quality of work. Vanda douglas hence significantexplanatory variable to response variable is farmer age, orchid sale price, long farmingand land area.

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Reshetnikova, Irina, Sergiy Smerichevskyi, and Yevheniia Polishchuk. "MULTICAN MARKETING AS AN INNOVATION TECHNOLOGY OF PROVIDING SERVICES IN THE CONDITIONS OF GLOBALIZATION OF THE BANKING MARKET." Marketing and Management of Innovations, no. 3 (2019): 142–50. http://dx.doi.org/10.21272/mmi.2019.3-11.

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General theoretical approaches to the content of the concept of multi-channel marketing have been generalized. It is proved that multi-channel marketing differs from multi-channel communications and is a modern and global technology of integration of all components of the marketing complex in the process of interaction with the consumer. It is substantiated that the level of possession of mobile devices in Ukraine and their penetration among the population creates a background for widespread using of Internet channels by service providers. The special relevance of the use of multi-channel marketing takes on the market of banking services because it allows personalizing the contact with the consumer and take into account his or her requirements in terms of access points and convenient time. The data about the increase of non-contact payments in the domestic market and stability of this trend has been displayed in this article. At the same time, the reduction of traditional branches of banks is not always justified, as the consumer must have their own choice as to the convenience of using one or another channel. The expert assessment proved that despite the high cost of maintaining the liaison office has relatively high efficiency among the clients of advanced age. Therefore, against the background of reduction of unprofitable branches, there should be processes of modernization of those that remain on the market from the point of view of conversion into financial service centers. The article proposes a method of constructing a system of multi-channel marketing of a banking institution, which consists of four stages: analysis of large amounts of data on consumer behavior, their preferences regarding the ways and means of connecting to banking services, products and services, the volume, timing and regularity of provision; segmentation of the market and the definition of target segments depending on the level of ownership of mobile devices and information technology, age, income and social activity; optimization of the set of channels from the point of view of maximization of profit and minimization of expenses for their maintenance in the context of each target segment; evaluate the effectiveness of multi-channel interaction and adjustment of the configuration of the channels. It is proved that the main feature of segmentation of consumers in the construction of multi-channel marketing should be the level of ownership and frequency of use of electronic devices. The results of the study may be useful for banking institutions that are trying to build a system of multi-channel marketing.

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Okello, D., G. Owuor, C. Larochelle, and E. Gathungu. "Effect of agribusiness support services on choice of dairy cooperative market channel in Kenya." African Crop Science Journal 28, s1 (October 2, 2020): 225–35. http://dx.doi.org/10.4314/acsj.v28i1.17s.

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Kenya is witnessing an immense increase in number of smallholder dairy agripreneurs sourcing income from the dairy sub-sector. Smallholder dairy agripreneurs who dominate the production sector are forced to sell milk to informal buyers such as middlemen/women, who exploit them by paying less than the market price. As a result of this, the Kenyan Government has made significant efforts to upgrade dairy cooperatives to link the dairy agripreneurs with consumers. In spite of this, milk marketing is still dominated by traditional informal outlets. This study sought to determine the effect of provision of agribusiness support services on choice of dairy cooperative market channel. Data were collected from a cross-sectional survey of 682 respondents from Muranga County in Kenya, using a semi-structured questionnaire. Results revealed that provision of business plan training, group marketing, pregnancy diagnosis and deworming support services had significant and positive effects on the choice of cooperative market channel. In contrast, access to vaccination services and supply of feeds had negative effectson the choice of cooperative market channel. This study recommends strong coordination among the agribusiness support service providers and the dairy cooperatives in order to increase adoption of the cooperative marketing channel. In addition, dairy cooperatives need to redesign their business models to ensure that their members not only receive agribusiness support services, but also get better prices and prompt payments to increase supply of milk to cooperatives by dairy agripreneurs.

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Gartner, Johannes, Matthias Fink, Arne Floh, and Fabian Eggers. "Service quality in social media communication of NPOs: The moderating effect of channel choice." Journal of Business Research 137 (December 2021): 579–87. http://dx.doi.org/10.1016/j.jbusres.2021.08.026.

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Choi, Yonghoon, and Yoritoshi Hara. "Strategic Channel Choice to Improve Marketing Performances: Considering Interaction Effects between Channel Integration and Firm-Specific Factors." Journal of Marketing & Distribution 22, no. 1 (2019): 17–33. http://dx.doi.org/10.5844/jsmd.22.17.

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Chu, Wan-Wen. "Determinants of Marketing Channel Choice: Extent of Demand, Differential Costs and Entry Threats." Southern Economic Journal 56, no. 2 (October 1989): 349. http://dx.doi.org/10.2307/1059214.

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Innocent, Shema Gatoni. "Analysis of Institutional factors Influencing Farmer’s Choice of Milk Marketing Channel in Rwanda." International Journal for Research in Applied Science and Engineering Technology 6, no. 6 (June 30, 2018): 974–78. http://dx.doi.org/10.22214/ijraset.2018.6144.

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Shiimi, T., P. R. Taljaard, and H. Jordaan. "Transaction costs and cattle farmers’ choice of marketing channel in North-Central Namibia." Agrekon 51, no. 1 (March 2012): 42–58. http://dx.doi.org/10.1080/03031853.2012.649543.

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Pham, Thai Thuy, Ludwig Theuvsen, and Verena Otter. "Determinants of Smallholder Farmers' Marketing Channel Choice: Evidence from the Vietnamese Rice Sector." Asian Economic Journal 33, no. 3 (September 2019): 281–300. http://dx.doi.org/10.1111/asej.12187.

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Lee, Brian, Jhih‐Yun Liu, and Hung‐Hao Chang. "The choice of marketing channel and farm profitability: Empirical evidence from small farmers." Agribusiness 36, no. 3 (February 23, 2020): 402–21. http://dx.doi.org/10.1002/agr.21640.

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Cariappa, A. G. Adeeth, and Manjisha Sinha. "Choice of paddy marketing channel and its impact: evidence from Indian farm households." Agricultural Economics Research Review 33, no. 2 (2020): 191–204. http://dx.doi.org/10.5958/0974-0279.2020.00031.2.

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Yang, SuJin, JungKun Park, and Jihye Park. "Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification." Journal of Retailing and Consumer Services 14, no. 3 (May 2007): 165–74. http://dx.doi.org/10.1016/j.jretconser.2006.04.004.

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Chen, Yuangao, and Shuo Wang. "Purchasing channel choice based on fuzzy TOPSIS method." International Journal of Services Technology and Management 23, no. 3 (2017): 237. http://dx.doi.org/10.1504/ijstm.2017.10006358.

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Bickle, Marianne C., Robyn Buccine, Carole J. Makela, and Dawn Mallette. "Consumers' uniqueness in home décor: Retail channel choice behaviour." International Review of Retail, Distribution and Consumer Research 16, no. 3 (July 2006): 317–31. http://dx.doi.org/10.1080/09593960600697030.

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Múgica, J. M., and C. Berné. "Analyzing channel choice: Direct and indirect e-Tourism distribution." International Review of Retail, Distribution and Consumer Research 29, no. 5 (October 20, 2019): 537–48. http://dx.doi.org/10.1080/09593969.2019.1664617.

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Mgale, Yohana James, and Yan Yunxian. "Marketing efficiency and determinants of marketing channel choice by rice farmers in rural Tanzania: Evidence from Mbeya region, Tanzania." Australian Journal of Agricultural and Resource Economics 64, no. 4 (May 22, 2020): 1239–59. http://dx.doi.org/10.1111/1467-8489.12380.

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