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Journal articles on the topic 'Marketing Channel Wholesaler'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Hia, Adrianus, Rita Nurmalina, and Amzul Rifin. "EFISIENSI PEMASARAN CABAI RAWIT MERAH DI DESA CIDATAR KECAMATAN CISURUPAN KABUPATEN GARUT." Forum Agribisnis 10, no. 1 (2020): 36–45. http://dx.doi.org/10.29244/fagb.10.1.36-45.

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The research marketing efficiency of red cayenne pepper was located in the Cidatar part of Cisurupan regency Garut district purposed to know marketing channel, marketing margin, and farmer’s share. The research used descriptive analysis method. About 31 farmers were chosen with a random sampling method and with the snowball method to got 10 sellers. Interview and observation in collecting primary data while the documentation to retrieve secondary data. There are five red cayenne pepper marketing channels in Cidatar, Cisurupan District, Garut Regency. The marketing channels are, I) farmer – a c

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Shekhaliya, Viraj, and Snehal Mishra. "Analysis of Marketing Channels of Papaya in Middle Gujarat, India." Journal of Experimental Agriculture International 46, no. 8 (2024): 355–63. http://dx.doi.org/10.9734/jeai/2024/v46i82713.

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This study investigates the marketing channels, price spread, and constraints faced by papaya producer and intermediaries in the middle Gujarat region, specifically in the districts of Vadodara, Anand, and Ahmedabad. A total of 150 farmers, 25 papaya wholesalers, and 25 papaya retailers were surveyed randomly using structured questionnaires to collect data on marketing channels, price spread, and constraints faced. Three main marketing channels were identified: Channel I (Farmer – Pre-harvest contractor – Wholesaler cum commission Agent – Retailer – Consumer), Channel II (Farmer – Wholesaler c

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Abda, Abdalla Emam. "MARKETING ECONOMICS OF MEAT POULTRY IN KHARTOUM STATE, SUDAN." Continental J. Agricultural Economics 4 (June 16, 2010): 26–31. https://doi.org/10.5281/zenodo.810053.

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The study aims to measure the marketing efficiency of meat poultry in Khartoum State in the year 2010. The study depended mainly on primary data which were collected through questionnaire. About 10 and 20 of wholesaler and retailer were selected, respectively. Secondary data were also collected from sources related to topic of the study. The data were analyzed using descriptive statistics tool. Also, quantitative analysis techniques were used to calculate net marketing margins and marketing efficiency for wholesalers and retailers. The study described marketing channels of meat poultry beside

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D., Nagesh,, Nethrayini, K. R., G. M. Gaddi, Venkatachalapathi, V., and Lavanya, R. "Marketing Efficiency of Cashew Nut in Chikkaballapur, Karnataka, India: An Economic Study." Journal of Scientific Research and Reports 31, no. 4 (2025): 467–74. https://doi.org/10.9734/jsrr/2025/v31i42970.

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The study investigated the marketing channels involved in the distribution of cashew nuts in the Chikkaballapur district, analyzing Primary data were collected from 50 stakeholders constituting 25 farmers and 25 intermediaries in various channels, including producers, village traders, processors, wholesalers, retailers, and consumers. Three distinct marketing channels were identified: Channel I (Producer → Village Trader → Processor → Retailer → Consumer), Channel II (Producer → APMC Trader → Processor → Wholesaler → Retailer → Consumer), and Channel III (Producer → Processor → Wholesaler → Re

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Kaviraj, Gauns Dessai, Sanjay Kumar, and A. K. Rai. "A Study of Marketing of Cashew Nut in South Goa District of Goa, India." International Journal of Plant & Soil Science 35, no. 18 (2023): 1660–65. http://dx.doi.org/10.9734/ijpss/2023/v35i183441.

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A marketing of cashewnut was studied in South Goa district of Goa and have been presented in the form of tabular analysis. A multi-stage stratified sampling procedure was adopted to select marketing functionaries such as primary and secondary market. The study regarding market functionaries was considered to collect data regarding marketing cost and margins and to identify different marketing channels. With the help of this data price spread, producer share in consumer’s rupee and marketing efficiency was calculated. The three different channels were identified i.e., Channel I (Producer-Cooper

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Bhutale, S. M., P. J. Kshirsagar, D. P. Kharat, O.M.Gawas, and S.R.Torane. "Price Spread, Marketing Efficiency and Postharvest Losses in Marketing of Selected kharif Vegetables in Palghar District of Maharashtra State, India." Asian Research Journal of Agriculture 17, no. 4 (2024): 694–702. http://dx.doi.org/10.9734/arja/2024/v17i4576.

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Vegetables play an important role both in the regional and national economy of the agricultural sector. These crops are generally of short duration. The post-harvest losses in kharif vegetables due to insufficient storage, packaging, transportation, and handling technologies for perishable crops, such as vegetables, lead to significant wastage. The present study was undertaken to estimate these losses at various stages and price spread of selected vegetables in study area. The study was conducted in Palghar district of Maharashtra, involving 90 farmers, 6 commission agents, 9 wholesalers and 3

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Sabur, Abdul, Retna Qomariah, and Lira Mailena. "Marketing analysis of “Siam” local rice in South Kalimantan during the pandemic of Covid-19." E3S Web of Conferences 306 (2021): 02017. http://dx.doi.org/10.1051/e3sconf/202130602017.

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Social restrictions during the pandemic of Covid-19 caused serious disruptions to the food marketing including marketing of Siam local rice in South Kalimantan. The study aims to analyse the marketing performance and efficiency of Siam local rice in South Kalimantan during the pandemic of Covid-19. The research was conducted in March - June 2020. Respondents were farmers, local traders and wholesalers who were selected using snowball sampling technique. Descriptive analysis was carried out based on the framework of Food Supply Chain Network (FSCN). The data was analysed using quantitative anal

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Fikmal, Fikmal, and Sulmi Sulmi. "ANALISIS MARGIN PEMASARAN KOPRA DI DESA SIBOANG KECAMATAN SOJOL KABUPATEN DONGGALA." Jurnal Pembangunan Agribisnis (Journal of Agribusiness Development) 1, no. 2 (2022): 98–106. http://dx.doi.org/10.22487/jpa.v1i2.1384.

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This study aims to analyze the copra marketing chain from Siboang Village, Sojol District, Donggala Regency to the hands of consumers. This research was conducted in Siboang Village, Sojol District, Donggala Regency from July to September 2020. Respondents were determined using simple random sampling method (Simple Random Sampling) with 32 producers (farmers) as selected by means of the Tracing Sampling method in order to obtain 1 treder and 1 wholesaler. Marketing show thet the copra marketing channel in Siboang Village is through two marketing channels namely: Farmers Trader, Collectors, Fac

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Das, Mainak, Pritesh Dwivedi, Amit Kumar, and Avinash Mishra. "Identify Marketing Channel & Marketing Efficiency, Marketing Margin, Marketing Cost, Price Spread of Gobindobhog Rice in Purba Bardhaman District of West Bengal, India." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 9 (2023): 673–78. http://dx.doi.org/10.9734/ajaees/2023/v41i92090.

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The present study entitled “IDENTIFY MARKETING CHANNEL & MARKETING EFFICIENCY, MARKETING MARGIN, MARKETING COST, PRICE SPREAD OF GOBINDOBHOG RICE IN PURBA BARDHAMAN DISTRICT OF WEST BENGAL, INDIA”. It was founded that there are two marketing channels involved in marketing of Gobindobhog in Purba Bardhaman district of West Bengal (Channel 1 – Producer/Rice mill-Wholesaler-Consumer), (Channel 2- Producer/Rice Mill- Wholesaler- Retailer-Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 2. In channel 1, total marketing cost is Rs.25, total marketing

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Handayani, Devi Eka, Christoporus Christoporus, and Hardianti Sultan. "ANALISIS PEMASARAN KOPRA DI DESA LEMBAH MUKTI KECAMATAN DAMPELAS KABUPATEN DONGGALA." Jurnal Pembangunan Agribisnis (Journal of Agribusiness Development) 1, no. 3 (2022): 118–25. http://dx.doi.org/10.22487/jpa.v1i3.1529.

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This study aims to determine the form of marketing channels, marketing margins, the share of prices  received by farmers and the efficiency of copra marketing in Lembah Mukti Village, Dampelas District,  Donggala Regency. This research was conducted from October to December 2019 in Lembah Mukti Village,  Dampelas District, Donggala Regency. Respondents who were sampled consisted of copra producers, traders  and wholesalers collectors. A sampling of copra producers was carried out using the simple random sampling  method as many as 33 producers (farmers) from a tot

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Anurag, Singh1 Ameesh John Stephen 2. Amit Kumar 3and Avinash Mishra4. "AN ECONOMIC ANALYSIS ON MARKETING OF ANANDA DAIRY (GHEE) IN VARANASI DISTRICT OF UTTAR PRADESH." Multilogic in science XIII, no. XXXXVII (2023): 788–90. https://doi.org/10.5281/zenodo.8105442.

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The present study entitled “An Economic Analysis on Marketing of Ananda Dairy (Ghee) in Varanasi District of Uttar Pradesh”. It was founded that there are two marketing channels involved in marketing of Ananda Dairy (Ghee) in Varanasi district of Uttar Pradesh, (Channel 1 – Producer-Wholesaler-Consumer), (Channel 2- Producer-Wholesaler- Retailer-Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 2. In channel 1, total marketing cost is Rs.48,total marketing margin is Rs 206,marketing efficiency of channel 1 is 2.20% and Producer&rsq

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Akbar, Moh, Effendy Effendy, and Wirahatmi Wirahatmi. "ANALISIS PEMASARAN KOPRA DI DESA LABUAN TOPOSO KECAMATAN LABUAN KABUPATEN DONGGALA." Jurnal Pembangunan Agribisnis (Journal of Agribusiness Development) 1, no. 3 (2022): 9–19. http://dx.doi.org/10.22487/jpa.v1i3.1513.

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This study aims to analyze the cocoa marketing chain from Labuan Toposo Village, Labuan Subdistrict,  Donggala Regency to the hands of consumers. This research was conducted in Labuan Toposo Village,  Labuan Subdistrict, Donggala Regency from March to May 2020. Respondents were determined using  simple random sampling method (Simple Random Sampling) with 32 producers (farmers) as  respondents and the trader respondents were selected by means of the Tracing Sampling method in  order to obtain 1 trader and 1 wholesaler. marketing shows that the copra marketing chann

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Muhammad Giri Sundoro, Ristina Siti Sundari, and Ulpah Jakiyah. "Analisis Saluran Pemasaran Madu pada UMKM Lebah Madu Murni Al Halif di Manonjaya Kabupaten Tasikmalaya." Botani : Publikasi Ilmu Tanaman dan Agribisnis 1, no. 3 (2024): 78–88. https://doi.org/10.62951/botani.v1i3.97.

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Honey is a natural and usually sweet-tasting liquid manifested by honeybees (Apis sp) from plant flower juice (flower nectar) or other plant parts. Marketing channel is a flow of various institutions that perform all activities used as a tool to distribute a good and ownership that starts from the producer and ends at the end user. This research was conducted to find out and describe the honey marketing channels and analyze the efficiency of honey marketing channels in Al Halif Pure Honey Bee MSMEs in Manonjaya, Tasikmalaya Regency. This research was conducted at Al Halif Pure Honey Bee MSME i

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Chopde, K. D., S. V. Wasu, and A. V. Chaudhari. "Price Spread of Soybean in Amravati District of Maharashtra, India." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 11 (2023): 68–73. http://dx.doi.org/10.9734/ajaees/2023/v41i112262.

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India rank fourth in respect of production of soybean in the world. Maharashtra and Madhya Pradesh are the two major soybean producing states in India.In India Marketing of Soybean crop is in developing stage. The development of marketing is as important as that of increasing production. Farmers always desire to get reasonable price for their farm product. Therefore, for profitable transaction a careful planning of marketing of Soybean is must with this view it is essential to study the marketing of Soybean in Amravati district of Maharashtra. In Maharashtra, soybean is mainly grown in the dis

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Behera, Soumyashree, and Ramchandra. "A Study on Marketing of Betel Leaves through Different Marketing Channels in Bhograi Block, Balasore District of Odisha." International Journal of Environment and Climate Change 13, no. 9 (2023): 336–40. http://dx.doi.org/10.9734/ijecc/2023/v13i92236.

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The present study was conducted in the year 2022-23, to identify the different marketing channels in the study area and to analyse total marketing cost, producer’s share in consumer rupee, marketing margins, marketing efficiency and price spread in different marketing channels. Stratified multistage random sampling procedure was adopted to take a sample of 120 respondents from Bhograi block, Balasore, Odisha. The data was collected by personally interviewing the selected respondents with the help of a questionnaire. Four marketing channels were identified for marketing of betel leaves, channel

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Dhoriyani, Dashant R., and Mahesh R. Prajapati. "Marketing Dynamics of Grapes in Pune Division: Channels, Efficiency, and Stakeholder Issues." Archives of Current Research International 24, no. 6 (2024): 69–77. http://dx.doi.org/10.9734/acri/2024/v24i6765.

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India emerging as the world's second-largest producer of fruits and vegetables. Farmers who produce agricultural products are spread over distant communities whereas customers live in semi-urban or urban areas. This produce must reach consumers for final usage and consumption. This product passes via various agencies and functionaries before reaching the consumer. The study objective is to identify different marketing channels of Grapes, estimate the price spread and marketing efficiency of identified channels, and identify Problems faced by different stakeholders. Primary data were collected

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Yulistika, Sri, Rosmawaty Rosmawaty, and Yusran Yusran. "ANALISIS EFISIENSI PEMASARAN DAN TRANSMISI HARGA CABAI RAWIT DI KECAMATAN WAKORUMBA UTARA KABUPATEN BUTON UTARA." Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian 1, no. 3 (2022): 10. http://dx.doi.org/10.56189/jiikpp.v1i3.27997.

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This study aims to identify marketing channel patterns, analyze marketing margins, marketing efficiency and price transmission of cayenne pepper. To determine the sample of cayenne pepper farmers in the study using the Simple Random Sampling method and determining marketing institutions using Snowbal Sampling. The results showed that there are 2 marketing channels of cayenne pepper in North Wakorumba District, North Buton Regency, namely marketing channel I consisting of farmers - collectors - wholesalers - retailers and then marketed to final consumers, while marketing channel II starts from

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Kharwar, Rohit, Amit Kumar, and Avinash Mishra. "An Economic Analysis on Marketing of Banana in Ghazipur District of Uttar Pradesh, India." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 10 (2023): 500–505. http://dx.doi.org/10.9734/ajaees/2023/v41i102195.

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The present study aims to present an Economic Analysis on Marketing of Banana in Ghazipur District of Uttar Pradesh, India. It was founded that there are three marketing channels involved in marketing of banana in Ghazipur district of Uttar Pradesh (channe1- Producer-Consumer), (Channel 2- Producer- Commission Agent- Wholesaler- Retailer) and (Channel 3- Producer- Commission Agent- Retailer – Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 3. In channel 1, total marketing cost is Rs. 31, marketing efficiency of channel 1 is 0 and Price spread seen

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Aida, Siti Nur, Syamsul Hadi, and Anisa Nurina Aulia. "ANALISIS PEMASARAN JERUK SIAM (Citrus nobilis) DI DESA GADINGREJO KECAMATAN UMBULSARI." Jurnal Mahasiswa Entrepreneurship (JME) 3, no. 1 (2024): 56. http://dx.doi.org/10.36841/jme.v3i1.4647.

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Essentially, marketing is the process of moving products from manufacturers to customers. This study's goal is 1) to find out the marketing channels used for chayote, 2) to calculate marketing margins, 3) to determine marketing efficiency. This study's methodologies are descriptive and quantitative analysis. Purposively, Gadingrejo Village, Umbulsari District, Jember Regency was selected as the research location. 32 farmers and 12 marketing institutions make up the sample, which is selected using simple random sampling and total sampling. The study's findings indicate that: 1.) In Gadingrejo V

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Khaswarina, Shorea, Evy Maharani, Kausar Kausar, and Yulia Andriani. "Implementation of effective distribution channels in the marketing of traditional rubber plantation in Tambang District, Kampar Regency, Riau." E3S Web of Conferences 373 (2023): 04023. http://dx.doi.org/10.1051/e3sconf/202337304023.

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Rubber marketing carried out by rubber farmers still involves several related institutions or does not sell rubber directly to factories so it provides several marketing channels for rubber in Tambang District. Factors which influence marketing channels are market considerations, product considerations, producer considerations and retail considerations. This research is expected to answer the channel research objectives and the factors that influence rubber marketing channels by using quantitative research methods, namely research that emphasizes analysis of numerical data (numbers) processed

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Saini, Mansi, and Sanjay Kumar. "Study on Constraints and Problems Faced by the Farmers in Marketing of Broiler in Shahdara, Delhi NCR." Asian Journal of Agricultural Extension, Economics & Sociology 42, no. 6 (2024): 179–83. http://dx.doi.org/10.9734/ajaees/2024/v42i62476.

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The present investigation was carried out purposefully chosen from the NCR based on the largest area under broiler chicken consumption during period 2023 conducted at the Broiler farm, Shahdara Delhi NCR to evaluate the constraints and problems faced by the farmers in marketing of Broiler in Shahdara region. The study concluded that marketing of Broiler is more profitable for large farm groups (those with an area of more than 3000m²) to produce broiler chickens. The results indicate that the respondents had a stable economic background, with primary education that allowed them better access to

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Moh. Rahmad Santoso, Martha Turukay, and Fioletta Papilaya. "Pemasaran Semangka (Citrullus Lanatus) di Desa Waihatu Kecamatan Kairatu Barat Kabupaten Seram Bagian Barat." Botani : Publikasi Ilmu Tanaman dan Agribisnis 1, no. 2 (2024): 90–98. https://doi.org/10.62951/botani.v1i2.51.

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In marketing, watermelon will undergo a marketing process and experience changes in prices at the producer level and prices at the end consumer, resulting in differences in the price of watermelon between producers and consumers. This makes marketing a very important activity. The aim of this research is to determine marketing channels, margins and marketing efficiency. The population in this study was 140 watermelon farmers. The sample was determined using the Slovin method, so that the selected respondents were 34 watermelon farmers and the sample of trader respondents was 5 people, namely 2

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Bhandari, Hemlal, Thaneshwar Bhandari, Krishna Prasad Timsina, and Hari Krishna Panta. "Supply chain efficiency of Tomato in Kathmandu valley." Journal of Agriculture and Natural Resources 4, no. 1 (2021): 111–19. http://dx.doi.org/10.3126/janr.v4i1.33232.

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Past studies kept attention on the supply side or value chain aspects of tomato but not kept attention to the supply chain efficiency. To measure supply-side efficiencies in tomato sub-sector, this survey research organized an interview schedule with the randomly selected eighty households in Kirtipur, Chandragiri, Changunarayan, and Godawori municipalities of Kathmandu valley during April to June 2018 with semi structured questionnaire. Study estimated NRs 8,26,144/ha as net profit of tomato grown under tunnel was nearly 44% higher compared to open field condition. Further five types of marke

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Caesari, Cecilia Elsa, Joko Sutrisno, and Ernoiz Antriyandarti. "Analisis Marjin Pemasaran Salak Pondoh di Kecamatan Turi Kabupaten Sleman." Jurnal Social Economic of Agriculture 10, no. 2 (2022): 60. http://dx.doi.org/10.26418/j.sea.v10i2.48923.

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This study aims to identify the pattern of salak pondoh marketing channels, know the amount of cost, profit and marketing margin salak pondoh, analyze the factors that affect the marketing margin salak pondoh and know the level of efficiency economically from each marketing channel salak pondoh in Turi District Sleman. The basic method used in this study is descriptive and analytic method. Location of study is Turi District Sleman, because Turi Sub-district is the center of salak pondoh in Sleman District. The results showed that there are 3 (three) types of salak pondoh marketing channel. Cha

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Mugaonkar, Pankajkumar, Nalini Kumar, Gauri Shelar, R. S. Biradar, and K. Rao. "Delineation of Supply Chain of Pangasius in India: A Case of Andhra Pradesh." Current World Environment 11, no. 3 (2016): 907–15. http://dx.doi.org/10.12944/cwe.11.3.26.

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The paper delineates the distribution, communication and price transmission along the supply chain. Pangasius was mainly produced and supplied from state of Andhra Pradesh to several states in India. The major share of Pangasius traded to West Bengal (73.29%) and Maharashtra (16.4%) and hence the study was restricted to these two states. The three marketing channels were identified (A, B and C) and the major volume was transacted through the channel (B). The stakeholders identified in marketing were farmers, broker, transporters, packers, ice providers, wholesalers, secondary wholesalers and r

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Apriyani, Nelma, Evi Andriani, and Rika Dwi Yulihartika. "ANALISIS FLUKTUASI HARGA DAN SALURAN PEMASARAN BAWANG MERAH (ALIUM CEVA L) DI KOTA BENGKULU." Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto 23, no. 2 (2021): 166. http://dx.doi.org/10.30595/agritech.v23i2.12133.

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Price fluctuations are the rise and fall of prices, while the marketing channel is the track of the distribution of goods from producers to final consumers. The purpose of this study was to determine the price fluctuations and marketing channels of shallots to shallot traders in the city of Bengkulu. The research method used to determine the price fluctuations of shallots is descriptive method to explain the development of shallot prices presented in the graph. To analyze the marketing channels of shallots, it is described descriptively with a tracing method from wholesaler level to retailer l

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Neelima, Atla Sandhya, K. M. Singh, and Nasim Ahmad. "Marketing Efficiency and Marketing Constraints of Different Egg Marketing Channels in East Godavari District of Andhra Pradesh, India." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 7 (2023): 115–23. http://dx.doi.org/10.9734/ajaees/2023/v41i71952.

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In this investigation, an attempt has been made to analyze the marketing efficiency of different egg marketing channels and marketing constraints faced by producers and marketing intermediaries in the East Godavari district of Andhra Pradesh. The investigation is based on primary and secondary data collected from 90 poultry farmers and 30 marketing intermediaries from two randomly selected mandals of East Godavari district by interviewing the individual respondents during 2018-19. The respondents were selected using multistage random sampling techniques. In the study area, four predominant mar

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Kumar, Punith, and M. S. Ganapathy. "An Analysis of Marketing Channels and Price Spread of Chrysanthemum in Chikkaballapura District of Karnataka." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 5 (2023): 93–98. http://dx.doi.org/10.9734/ajaees/2023/v41i51904.

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Chikkaballapura district is known for flower production and it stands forth in area and production of chrysanthemum production in Karnataka (2016-17). An attempt has been made in this study to assessing major marketing channels. The study also attempts to determine the price spread in major marketing channels. The study is based on the primary and secondary data. The total sample size comprised of 60 farmers also selected 20 market intermediaries for the study. In Chikkaballapura three major marketing channels were identified namely Channel I: Producer→ Commission agent→ Wholesaler→ Retailer→

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Nikhil, Pratap Singh1 and Ameesh John Stephen 2. and Amit Kumar. "AN ECONOMIC ANALYSIS OF VIRTAKO (INSECTICIDE) IN SHAHJAHANPUR DISTRICT OF UTTAR PRADESH." MULTILOGIC IN SCIENCE XIII, no. XXXXVII (2023): 966–68. https://doi.org/10.5281/zenodo.8195468.

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The Present study entitled “Study on marketing of insecticide virtako in Shahjahanpur District Oo Uttar Pradesh”. It has been founded that there are three marketing channel involved in marketing of Virtako insecticide in Shahjahanpur District of Uttar Pradesh, (Channel 1- Producer- Wholesaler-Consumer), (Channel 2- Producer- Wholesaler-Consumer), (Channel 3- Producer- Retailer- Consumer). The channel 2 is preferred majorly by the respondents in marketing of Virtako insecticide in the study area. In channel 1 the total marketing cost is Rs 85, total marketing margin is Rs 250 and th

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Ulfa, Amalia Nadifta, Octaviana Helbawanti, Rosita Dewati, and Wahyu Adhi Saputro. "ANALISIS SALURAN PEMASARAN GEMBILI DI KABUPATEN SUKOHARJO." AGRORADIX : Jurnal Ilmu Pertanian 8, no. 1 (2024): 130–37. https://doi.org/10.52166/agroteknologi.v8i1.8151.

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The community's staple food reliance on rice needs to be reduced through food diversification. Efforts to diversify food can be realized by utilizing local tuber-based foods. One type of tuber that has potential for development is gembili. This research aims to analyze the marketing channels of gembili in Sukoharjo Regency, from the farmer level to the end consumer. This study uses a descriptive qualitative approach to analyze the marketing channels of gembili in Sukoharjo Regency. The respondents of this study consisted of 34 farmers, 7 intermediary traders, 5 wholesalers, 7 retailers, and 20

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Tamboli, Umesh D., and Mahesh R. Prajapati. "Marketing Channels of Pomegranate in Pune Division of Maharashtra, India." Archives of Current Research International 24, no. 6 (2024): 85–94. http://dx.doi.org/10.9734/acri/2024/v24i6767.

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Pomegranate, scientifically named Punica granatum L., is prized globally, particularly in tropical and subtropical regions like India, Iran, and Spain. Pomegranate cultivation has surged in India, notably in Maharashtra, Gujarat, and Karnataka, with India emerging as a top global producer. In 2020-21, India expanded pomegranate cultivation to 2.88 lakh hectares, yielding 32.70 lakh tonnes. Maharashtra led with 54.89% of national production and 59.38% of cultivated area, underscoring its key role despite slightly lower productivity than the national average. The objectives of the study were to

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Kumar, A., P. Patidar, A. Kuril, P. R. Pandey, R. K. Narvariya, and D. P. Rai. "“Price Spread of Marketing Channels of Tomato Crops in Chitrakoot District of Uttar Pradesh”." JOURNAL OF AGRICULTURE, BIOLOGY AND APPLIED STATISTICS 1, no. 2 (2022): 69–77. http://dx.doi.org/10.47509/jabas.2022.v01i02.01.

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Tomatoes are used in many dishes including soup, salad, pickles, ketchup, puree, and sauces. It doesn’t matter how much yield you get if the farmer doesn’t get paid for it! As a result, marketing plays a vital role in increasing the farmer’s yield. Profitable production requires high quality vegetables to meet market demands. An agricultural grower’s choice of vegetable depends on the market’s demand and preferences. A lack of contact with the market channel sometimes prevents vegetable growers from receiving a fair price for their hard-earned produce. Marketing cost and margin analysis benefi

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AKOUEGNONHOU, Oscar, Nevin DEMİRBAŞ, and Hakan ADANACIOĞLU. "Marketing efficiency analysis of beef cattle markets: A case study from the Republic of Benin." Mediterranean Agricultural Sciences 36, no. 1 (2023): 23–28. http://dx.doi.org/10.29136/mediterranean.1147753.

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This research aimed to assess the efficiency of beef cattle markets in the Republic of Benin. Primary data were collected from face-to-face surveys of a random sample of 600 respondents consisting of 300 beef cattle farmers and 300 beef cattle traders participating in self-managed beef cattle markets (MBA) and traditional beef cattle markets (MT). Different marketing channels were identified in the selected beef cattle markets: Channel I, Farmer-Slaughterhouse/Butchery; Channel II, Farmer-Collector-Wholesaler-Slaughterhouse/Butchery; Channel III, Farmer-Collector-Slaughterhouse/Butchery; and C

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H.S., Vidhyashree,, Santhosha, K. M., Ganeshagouda I. Patil, et al. "Marketing Efficiency in Cut Roses: A Comparative Study of Organised Vis-A-Vis Unorganised Markets." Archives of Current Research International 24, no. 5 (2024): 383–90. http://dx.doi.org/10.9734/acri/2024/v24i5713.

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The present study is mainly about the comparative analysis of marketing efficiency of cut roses under organised and unorganised markets. For the present study, the primary data was collected from the Krishna Raja Market, Bengaluru an unorganised market, whereas the International Flower Auction Centre, Bengaluru (IFAB) is an organised market. Data collected from 40 market intermediaries in each market structure and total intermediaries were to be 80. Forty rose vendors are randomly selected to gather marketing constraints in organised market. In the study area, three major marketing channels we

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Cindy Sofia, Kuswarini Sulandjari, and Suhaeni. "Analisis efisiensi pemasaran timun apel di Desa Tanjung Pakis, Kecamatan Pakis Jaya, Kabupaten Karawang." Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) 12, no. 2 (2024): 180–88. https://doi.org/10.31949/agrivet.v12i2.10686.

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Apple cucumber, an annual horticultural crop, is primarily cultivated in the coastal area of Tanjung Pakis Village, Karawang Regency, which serves as a significant production center for this crop. These cucumbers, which are a hybrid of cucumber and melon plants, remain relatively unknown in Karawang due to limited marketing and a small number of farmers involved. The research aims to explore the marketing channels and their effectiveness in the apple cucumber supply chain. The study included a sample of 20 farmers selected through Census Sampling, alongside 2 middlemen, 1 wholesaler, and 7 ret

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Omar, MI, SA Sabur, M. Moniruzzaman, and MS Hoq. "Marketing channel, margin, and price behavior of egg in selected areas of Gazipur district." Journal of the Bangladesh Agricultural University 11, no. 2 (2014): 277–84. http://dx.doi.org/10.3329/jbau.v11i2.19926.

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The present study was undertaken to examine the marketing channel, marketing margin, seasonal price variation, problems and probable solutions of egg marketing in Gazipur district. The sample size of the study was 55 which included 15 layer farm owners and 40 egg traders selected purposively. Data were collected from both primary and secondary sources. In egg marketing system five different channels were identified. The average marketing costs for layer farm owner, arathder, wholesaler, wholesaler cum retailer and retailer were Tk. 3.23, Tk. 20.60, Tk.16.34, Tk.13.09 and Tk. 12.51 per 100 eggs

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T. N., Srinatha,, Prashant, Manish, K. L., et al. "Understanding Market Dynamics and Profitability in Small Ruminant Marketing: An Economic Analysis in Southern Karnataka, India." Journal of Scientific Research and Reports 30, no. 9 (2024): 181–90. http://dx.doi.org/10.9734/jsrr/2024/v30i92342.

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Small ruminants, particularly sheep and goats, play a crucial role in India's agricultural economy, serving as a significant source of income and livelihood for millions of small and marginalized farmers. In regions like Southern Karnataka, where livestock farming is integral part of rural households as they are not only a source of meat, wool, and milk but also provide financial security during times of economic distress. Despite their importance, the marketing of small ruminants remains largely unorganized, posing significant challenges for farmers. The marketing of small ruminants such as s

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Efrizal, Yozi, M. Nurung, and Gita Mulyasari. "ANALISIS PENDAPATAN, EFISIENSI DAN PEMASARAN SEMANGKA (CITRULLUS VULGARIS) DI KAMPUNG TEMPURAN KECAMATAN TRIMURJO KABUPATEN LAMPUNG TENGAH." Jurnal AGRISEP 10, no. 2 (2011): 273–86. http://dx.doi.org/10.31186/jagrisep.10.2.273-286.

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This study is aimed at determining the revenue, efficiency and marketing of watermelon (Citrullus vulgaris) farming in Kampung Tempuran, Trimurjo District, Central Lampung District, Lampung Province with a total of 27 respondents who were selected by using census method. Revenue is obtained bydeducting the total income by the total cost, efficiency is the ratio (ratio) between income and total cost. Watermelon marketing is analysed by identifying marketing channel from the producer to the end consumer and by estimating the marketing margin of watermelon on each marketing channel. Marketing mar

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Saini, Vaibhav, and Sanjay Kumar. "A Study on Post-harvest Losses of Royal Delicious Apple in Different Marketing Channels at Seraj Valley, Himachal Pradesh, India." Journal of Experimental Agriculture International 45, no. 8 (2023): 72–78. http://dx.doi.org/10.9734/jeai/2023/v45i82163.

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The present study was conducted in the year 2022-23, to analyse the post-harvest losses occurred in different marketing channels of “Royal delicious” variety of apple. The data were collected by using survey method, with the help of questionnaire by interviewing the respondents personally. A sample of 80 apple growers (54 marginal, 17 small and 9 semi medium farmers) was taken, and the existing marketing channels (Channel I,II,III) were identified. Channel I (Producer – Primary market retailer – Consumer), Channel II (Producer – Wholesaler – Secondary market retailer – Consumer) and Channel II

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Koundal, Ritika, and Sanjay Kumar. "A Study on the Marketing Efficiency of Button Mushroom in Solan District of Himachal Pradesh, India." Journal of Experimental Agriculture International 46, no. 7 (2024): 535–40. http://dx.doi.org/10.9734/jeai/2024/v46i72606.

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The study was conducted on the marketing of button mushrooms in the Solan district of Himachal Pradesh. A multi-stage sampling technique was used for the selection of primary and secondary market functionaries. Market functionaries were taken into study in order to collect information related to marketing cost, marketing margin, price spread, marketing efficiency, and the producer's share in the consumer's rupee. It was also used to identify the different marketing channels used in the marketing of mushrooms. All the details of the marketing process were figured out by using the data collected

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Koeswandi, Tika Annisa, and Ery Adam Primaskara. "Analisis Saluran Pemasaran Terintegrasi UMKM Badii Farm Purwakarta dalam Meningkatkan Volume Penjualan." JURNAL ILMU MANAJEMEN DAN BISNIS 11, no. 1 (2020): 75–80. http://dx.doi.org/10.17509/jimb.v11i1.23784.

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AbstractHaving a role as the 'backbone' of the Indonesian economy, SMEs growth has decreased from year to year. One of them occurred at Badii Farm which experienced a decrease in sales volume due to the absence of an integrated marketing channel model. This study iaims to determine the integrated marketing channel system and the value network of Badii farm as an SME in increasing sales volume. This study is a qualitative descriptive study involving purposive sampling and using interview, observation and documentation instruments. The result shows that Badii Farm directly sells its products to

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Hasan, Md Kamrul, and K. M. Khalequzzaman. "Marketing Efficiency and Value Chain Analysis: The Case of Garlic Crop in Bangladesh." American Journal of Trade and Policy 4, no. 1 (2017): 7–18. http://dx.doi.org/10.18034/ajtp.v4i1.411.

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Garlic is a highly profitable crop and is largely used both in medicinal and culinary purposes. The study was undertaken to determine marketing system, marketing cost, marketing margin, marketing efficiencies and to examine the value chain of garlic aiming to determine the value addition in different steps of garlic marketing. A purposive and simple randomized sampling procedure was used in selecting primary data. Marketing margin, profit, efficiency ratio, value addition etc. were calculated by different relevant equations and formulas. Four major marketing channels were identified for domest

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Gadakh, A. S., R. V. Shedge, and Y. R. Nikam. "An Economic Analysis of Tuberose Marketing from Akola District, Maharashtra, India." Asian Journal of Agricultural Extension, Economics & Sociology 42, no. 5 (2024): 11–16. http://dx.doi.org/10.9734/ajaees/2024/v42i52408.

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The present study was conducted in Akola district of Maharashtra state for the period 2018-19. For the study of marketing data was collected from 10 village traders, 10 wholesalers and 10 retailers, thus overall 30 trader were selected randomly about price spread, labour charges, transportation costs, commission charges, other charges if any and also the price received by them during the year 2018-2019 based on primary data. In tuberose marketing channel, producer, wholesalers and retailer were selected for collecting the information on marketing. Producer – wholesaler – Retailer – Consumer wa

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Annisa, Ivony, Ratna Winandi Asmarantaka, and Rita Nurmalina. "EFISIENSI PEMASARAN BAWANG MERAH (KASUS: KABUPATEN BREBES, PROVINSI JAWA TENGAH)." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 2 (2018): 254. http://dx.doi.org/10.22441/mix.2018.v8i2.005.

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Abstract. This study aims to analyze the operational efficiency (marketing margin, farmer’s share, profit ratio) and the price efficiency in Brebes Regency. Quatitative data processing used to analyze marketing margin, farmer’s share, the ratio of benefits to costs by using Microsoft Excel 2016 while market integration alaysis used Eviews 9. Qualitative data processing used to analyze marketing channels and marketing istitutions. The research results showed that there are seven types of marketing channels in the marketing system of shallot in Brebes Regency. Analysis of operational efficiency

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M. Dwiki Irdani Juliansyah Imran, Surni Surni, and Hadi Sudarmo. "Rice Marketing Efficiency Analysis in Baruga Village, Baruga Subdistrict, Kendari City." International Journal of Technology and Education Research 3, no. 01 (2025): 144–54. https://doi.org/10.63922/ijeter.v3i01.1562.

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This study aims to find out 1) how much margin and profit rice traders in Amohalo Village, Baruga District, Kendari City and 2) whether rice marketing in Amohalo Village, Baruga District, Kendari City runs efficiently. This research has been carried out from January to March 2024. The population in this study is rice farmers in Baruga Village, Baruga District, Kendari City. Sampling was carried out using the Simple Random Sampling method. The research sample was 30 paddy rice farmers, while the determination of the trader sample used the Snowball method. The snowball sampling technique is a te

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Nakum, M. M., R. M. Patel, N. A. Kotvaliya, and M. B. Gohil. "An Analysis of Marketing Status of BT Cotton Seed in Devbhumi Dwarka District, Gujarat, India." Asian Journal of Agricultural Extension, Economics & Sociology 42, no. 12 (2024): 21–26. http://dx.doi.org/10.9734/ajaees/2024/v42i122624.

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The main objectives of the study were to assess the company’s distribution pattern of quality seed material their market share, marketing channels. Multistage sampling technique were adopted. The total 120 farmers and 20 dealers were selected from four taluka i.e., Bhanvad, Khambhalia, Kalyanpur, Okhamandal (Dwarka) of Devbhumi Dwarka district of Gujarat state. The five wholesaler/distributors were selected from district headquarters. The primary data were collected through personal interview with farmers, dealers, wholesaler/distributors using well-structured questionnaires and interview sche

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Shaw, Susan A., and Juliette Gibbs. "Wholesaler Strategy in Response to Channel Restructuring." Journal of Marketing Channels 6, no. 1 (1997): 35–53. http://dx.doi.org/10.1300/j049v06n01_03.

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Lilimantik, Emmy, Tri Dekayanti, and Alista Alista. "KAJIAN PEMASARAN IKAN TOMAN (Channa micropeltes) DI KECAMATAN DANAU PANGGANG KABUPATEN HULU SUNGAI UTARA PROVINSI KALIMANTAN SELATAN." EnviroScienteae 19, no. 1 (2023): 1. http://dx.doi.org/10.20527/es.v19i1.15730.

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This study aims to examine the market for snakehead fish (Channa micropeltes) in Danau Panggang District, Hulu Sungai Utara Regency, South Kalimantan Province. The data used are primary and secondary data, while data collection used with the methods of observation, interviews and documentation. Simple random sampling method are used to collect the fish farmers sampling and the snowball sampling method to samples the marketing of institutions. The data analysis used includes (a) marketing channel analysis, (b) marketing margin analysis and (c) farmer's share analysis. The results of the analysi

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J. S, Vijayakumar, B. R. Jamakhandi, Akshata Annasab Magadum, Nagaveni M, and Madhumathi P. "Marketing Dynamics of Tomato Production in Karnataka: An Empirical Study of India’s Poor Man’s Orange." Journal of Experimental Agriculture International 47, no. 6 (2025): 682–90. https://doi.org/10.9734/jeai/2025/v47i63527.

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Tomato (Solanum lycopersicum), a key horticultural crop globally and in India, plays a vital role in the country’s agricultural economy and food systems. Karnataka, particularly Kolar and Belagavi districts, is one of the major tomato-producing regions. This study investigates the marketing dynamics of tomato in these districts by analyzing the marketing channels, costs and efficiency. A multistage purposive sampling method was employed to select farmers and intermediaries. Primary data were collected through structured schedules and analytical tools such as Shepard’s marketing efficiency inde

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Vasoya, P. R., H. Y. Maheta, C. R. Bharodia, and Kalpesh Kumar. "Analysis of Marketing Channels, Price Spread and Costs of Wheat in Junagadh District of Gujarat, India." Asian Journal of Advances in Agricultural Research 24, no. 9 (2024): 68–74. http://dx.doi.org/10.9734/ajaar/2024/v24i9547.

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The purpose of this study was to estimate the price spread, marketing margin and marketing cost of wheat in the Junagadh district. The present study was carried out in Junagadh district. Multi-stage sampling technique was adopted as per the objective of study and total 120 farmers were selected for the study purpose. Data were gathered through in-person interviews with farmers, typically conducted on their farms, using a structured questionnaire. For the wheat, three main marketing channels were identified: Producer-consumer (Channel I), Producer-village trader-consumer (Channel II), and Produ

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