Academic literature on the topic 'Marketing channels – Evaluation – Malawi'
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Journal articles on the topic "Marketing channels – Evaluation – Malawi"
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Matidza, Isaac, Tao Ping, and Chimango Nyasulu. "Use of digital marketing in estate agency industry in Malawi." E-Learning and Digital Media 17, no. 3 (March 12, 2020): 253–70. http://dx.doi.org/10.1177/2042753020909210.
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The study aimed at finding out the adoption of digital marketing in estate agency companies in Malawi. The key issue in this study is to check if the companies have embraced the current dominating use of online advertising of the services that they offer to the community they serve through digital marketing. Specifically, the study focused on finding out the digital marketing channels that are used in the industry, the challenges and the strategies in place to achieve the digital marketing goals. The study targeted 10 major real estate companies in Lilongwe city, the capital of Malawi. Out of these 10, six (60%) companies responded to the questionnaire. The study established that estate agency companies in Malawi have adopted online use of digital marketing in selling their services. The channels that are currently in use include Email, Affiliate Marketing, Website and Social Media. On social media, the companies are using Facebook, Instagram, Twitter and WhatsApp. Further, the study revealed that the companies face numerous challenges in their digital marketing drive. These include expensive purchase costs for digital gadgets, lack of well-trained personnel in digital marketing, high operating cost on data usage from Internet service providers and unreliable Internet connectivity. Considering these challenges, some organizations have put in place measures aimed at minimizing the current situation and increasing their customer base through development of mobile apps, linking of websites to other news websites for broader access and frequent updates of their respective websites. Lastly, the study therefore recommends that organizations should aim at equipping their personnel with digital marketing skills, investing more finances in purchase of digital gadgets to increase the level of interaction with the consumers on the property market.
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Wiese, Nathaniel J., and Kwamena K. Quagrainie. "Evaluation of Alternative Market Channels for Farm-Raised Catfish." Journal of Marketing Channels 13, no. 3 (April 25, 2006): 51–61. http://dx.doi.org/10.1300/j049v13n03_04.
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Ledford, Christy J. W. "Changing Channels." Social Marketing Quarterly 18, no. 3 (September 2012): 175–86. http://dx.doi.org/10.1177/1524500412460671.
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Many health promotion campaigns are designed to communicate complex, potentially ambiguous messages. The strategic communication stages of formative research, strategy, tactics, and evaluation provide campaign guidance for communicating messages, but less direction is available for the specific tactics of channel selection and message delivery. The research question explored here is what channel characteristics should campaign designers consider and assess when selecting the most effective channels for disseminating their messages. A review of extant literature of channel selection theory informed the application of media richness theory and the concept of medium control. Synthesizing this theory and concept provides a typology of channels from which to select channels for communicators as they negotiate the media landscape. Often with limited resources and budgets, health communicators must make critical choices about what channels to use in disseminating their messages. While new and social media offer exciting opportunities, communicators must consider the media’s ability to transmit potentially ambiguous messages.
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Khatwani, Gaurav, and Praveen Ranjan Srivastava. "Identifying Organization Preferences of Internet Marketing Channels using Hybrid Fuzzy MCDM Theories." Journal of Electronic Commerce in Organizations 13, no. 4 (October 2015): 26–54. http://dx.doi.org/10.4018/jeco.2015100102.
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The evaluation of different Internet marketing channels from the perspective of organizations is important to gain understanding of managerial preferences and assist in decision-making. Few studies have examined multi-channel customer management. However, the evaluation of different Internet marketing channels in the context of organizations remains a challenge. This study focuses on identifying organizational preferences in marketing products for different Internet marketing channels. The authors have used a hybrid MCDM approach in their study. The study involves four steps of computation: calculating the relative importance of factors that are critical for different organizations in marketing their products on the Internet using fuzzy extension of DEMATEL, calculating priorities of users for each channel using fuzzy extension of AHP, reaching consensus achievement using ordinal consensus improvement approach through geometric ordinal consensus index (GOCI), and ranking different Internet marketing channel using TOPSIS. The approach is illustrated through a case study.
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Cole, Ben, John Pinfold, Goen Ho, and Martin Anda. "Investigating the dynamic interactions between supply and demand for rural sanitation, Malawi." Journal of Water, Sanitation and Hygiene for Development 2, no. 4 (December 1, 2012): 266–78. http://dx.doi.org/10.2166/washdev.2012.014.
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Formative market research is the first step in developing evidence-based sanitation marketing programs. In Malawi, the design, implementation and evaluation of rural sanitation marketing programs has been limited. This study applied a mixed methodological approach to examine the dynamic interactions between the supply and demand of sanitation in three rural districts. The supply assessment identified an extremely limited range of latrine options. Sanitation suppliers reported very low household demand for their existing latrine options. An additional constraint reported by suppliers was householders' perception of a hardware subsidy for latrine construction. The demand assessment found a key constraint of constructing an unlined pit latrine was their short time-in-use (11–13 months). Householders expressed despondency at having to consistently rebuild collapsed, unlined pit latrines. For brick-lined latrines, a key barrier was affordability combined with an over-estimation of construction costs. Key motivations to construct brick-lined latrines included product attributes and social drivers. Wide variations in access to income and use of micro-finance organizations were recorded within and across the study sites. Formative market research is an iterative process from which new lines of investigation arise. This study provides information that will provide a foundation for the ongoing research, design, implementation and monitoring of rural sanitation marketing programs in Malawi.
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Đalić, Irena, Željko Stević, Živko Erceg, Perica Macura, and Svetlana Terzić. "Selection of a distribution channel using the integrated FUCOM-MARCOS model." International Review, no. 3-4 (2020): 80–96. http://dx.doi.org/10.5937/intrev2003080q.
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The management of manufacturing companies faces a number of decisions, and one of the most important is the selection of distribution channels. A large number of these companies do not sell their products directly to end consumers. For this reason, there are marketing intermediaries between manufacturers and end consumers whose primary function is to connect manufacturers and consumers. Their task is to provide the goods from manufacturers to consumers with the satisfaction of logistics characteristics: at the right time, at the right place and in a form that is convenient to use, and certainly with minimal costs. Distribution is one of four marketing mix instruments without which the optimal combination of the instruments would not be obtained. Thus, the decision on selecting distribution channels is as important as the decisions regarding products, prices and promotion. Based on the set criteria and the evaluation of certain distribution channels by the criteria, the management of the company will be able to make the best decision. The evaluation of distribution channels based on the set criteria was performed by marketing experts and experts in certain markets using an integrated multi-criteria model. The FUCOM method was applied to determine the significance of the criteria, and then the distribution channels were evaluated by applying the new MARCOS method. Thereafter, a sensitivity analysis was performed using other MCDM methods to verify the results previously obtained.
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Yang, Zhilin, Fang Jia, and Shaohan Cai. "The performance implications of perceptual differences of dependence in marketing channels." Asia Pacific Journal of Marketing and Logistics 26, no. 3 (June 3, 2014): 344–64. http://dx.doi.org/10.1108/apjml-12-2013-0154.
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Purpose – The purpose of this paper is to address two essential questions: do perceptual differences regarding dependence matter in determining channel performance, and if so, how? Design/methodology/approach – The paper conducted an empirical study of 347 cellular telephone supplier-retailer dyads in China. A questionnaire survey was employed. Findings – The results reveal that a retailer's perceptual difference of dependence exerts a significant effect on its evaluation of supplier performance only. Retailer trust partially mediates the effect of the perceptual differences on supplier performance and retailer performance. Therefore, the particular side of a dyadic relationship that researchers choose to study matters in an unbalanced dependence relationship. Practical implications – Managers, depending on their side, should pay close attention to perceptual differences and their consequences and deliberately employ different strategies to ensure effective channel management. Originality/value – Do differences in parties’ perceptions of dependence influence channel performance? If they do, how do these perceived differences exert direct and indirect impacts? By answering these questions, the authors contribute not only to an understanding of the unique nature of dyadic channel relationships but also to methodological notions about whether to study one side in a dyad.
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Nemirovskaya, M., and V. Yakusheva. "ANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS." Vestnik Universiteta, no. 10 (November 28, 2019): 158–64. http://dx.doi.org/10.26425/1816-4277-2019-10-158-164.
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Based on the study of marketing activities of Russian TV channels of entertainment and educational segments the modern methods of attracting viewers to television brands have been analyzed. The objects of the study are seven well-known public broadcasters, whose business has established more than twenty-five significant and cost-effective ways to influence the loyalty of the audience. In combination with negative factors indirectly affecting the implementation of loyalty programs, taking into account the existing methods of other industries, a minimum independent evaluation of the effectiveness of loyalty, which can serve as an idea for new marketing developments, and will contribute to the development of scientific research in this economical area, has been suggested.
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Dant, Rajiv P., Patrick J. Kaufmann, and Audhesh K. Paswan. "Ownership Redirection in Franchised Channels." Journal of Public Policy & Marketing 11, no. 1 (March 1992): 33–44. http://dx.doi.org/10.1177/074391569201100104.
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Since the typical franchise arrangements permit the more powerful franchisors to simultaneously act as suppliers as well as competitors to their franchisees, apprehensions about potential opportunistic behaviors and allegations of antitrust violations are not uncommon. In turn, this unique structuring of franchises with dual distribution has drawn considerable scrutiny from the public policy platform. In particular, the ownership redirection hypothesis—that the powerful franchisors will reacquire the best franchised outlets relegating only the marginal units to franchisees—has received special attention because it verbalizes the worst fears associated with franchising. This paper provides an evaluation of this hypothesis. To do so, we examine (1) the key premises of the hypothesis from the perspectives of a number of related literatures and (2) the available empirical evidence on the hypothesis. Both aspects of the appraisal point to a number of unresolved issues with important public policy implications.
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Pu, Anni. "Brand Construction of Dujiangyan Agricultural Products under New Media Environment." Modern Management Forum 3, no. 2 (May 29, 2019): 15. http://dx.doi.org/10.18686/mmf.v3i2.1596.
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<p>In the new media era, the marketing channels of agricultural product brands are increasingly diversified, and the marketing content is constantly enriched. Based on the "Internet +" plan, it provides new thinking for agricultural product brand marketing. This article analyzes the issue of kiwi brand development of agricultural products in Dujiangyan City, Sichuan Province under the new media environment. Regarding the current predicament of agricultural product brand marketing, this article puts forward methods of establishing a brand asset evaluation system, clarifying the main body of brand management, targeting the market, and so on, which aim to improve the effectiveness of agricultural product brand marketi</p>
Dissertations / Theses on the topic "Marketing channels – Evaluation – Malawi"
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Jussa, Leman Abdulrazak Wyson. "An evaluation of the marketing and distribution channels of the Mzuzu Coffee Planters Cooperative Union (MZCPCU)." Thesis, Rhodes University, 2011. http://hdl.handle.net/10962/d1008300.
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Literature and the cooperative movement in Malawi shows that the first cooperative was established in 1947. Since the economy of the country depends on agriculture, most cooperatives were strongly developed in the fields of agricultural production, and processing and marketing. The first coffee cooperative was registered in 1950, known as the Nchenachena Coffee Producers Cooperative Society. After Malawi 's independence in 1964, agricultural cooperatives were dissolved and government formed the Farmers Marketing Board (FMB) to take over all marketing activities of all crops, including coffee. The FMB was replaced by the Agricultural Development and Marketing Corporation (ADMARC) in 1967. After the dissolution of agricultural cooperatives, government saw the need for crop development and established Smallholder Coffee Authority in 1971. The Smallholder Coffee Authority worked up to 1999 when it collapsed because of administrative and financial problems. Due to the failure of the Smallholder Coffee Authority, the government of Malawi reintroduced agricultural cooperatives in 1999. Mzuzu Coffee Planters ' Cooperative Union was formed in 2006 following the re-introduction of cooperatives. The union is mandated to promote sustainable production, processing and marketing of Arabica coffee on behalf of the farmers. Since its inception, the output of coffee for export from the Mzuzu Coffee Planters Cooperative Union has increased from 156 tonnes in 2006 to over 400 tonnes in 2009. The increase in coffee exports was not by mere chance but a number of factors contributed to this success. The main reasons for this success were: • Strong prior relationship between the growers and the buyers • The uniqueness of the cooperative business model • The unique taste and quality of coffee grown • The introduction of a different approach to farming coffee Currently there is high demand for organic coffee and this could be a niche market that is not only rewarded with premium prices but also creates environmental friendly business. The union considers Fair Trade market as an alternative approach to conventional trade, aiming at improving the livelihoods of smallholder producers by improving payments, giving them fair prices and providing continuity in trading relationships.
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齊海杰 and Haijie Qi. "Comprehensive performance measurement method for supply chains." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31226644.
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Mašková, Kateřina. "Využití přímého marketingu v ČSOB, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192547.
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The master's thesis deals with analysis of use of direct marketing in Československá obchodní banka, a.s. The aim of this thesis is to introduce use of direct marketing in the bank and the process of realization of direct campaigns. Further the aim of this thesis is to analyze financial investments in direct marketing in Československá obchodní banka, a.s. and reveal successful and failed campaigns. On the example of successful and failed campaigns there is conducted analysis and are defined reasons why given campaigns are successful and unsuccessful. For failed campaign there are proposed solutions and improvements.
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Fontenot, Gwen F. "An Exploratory Empirical Investigation of Information Processing among Incubator-Housed Manufacturers during Channel Member Selection." Thesis, University of North Texas, 1988. https://digital.library.unt.edu/ark:/67531/metadc332345/.
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The purpose of this research was to conduct an exploratory study of the information processing utilized by incubator-housed manufacturers during channel member selection. The study included the evaluation of the decision models used by the manufacturers as well as criteria used in the selection process. The study was specifically designed to achieve the following objectives. First, the research was to identify the evaluation modes used by the manufacturers as either compensatory or noncompensatory. Second, the study was to evaluate the effect of the task on the selection of the evaluation model(s) used during the channel member selection process. Third, the study was to evaluate the effect of the selected decision strategy on the amount of information used during the decision process. Finally, the study was to identify and examine the importance of the criteria used by the manufacturers in the selection process. The methodology in this study consisted of primary research using protocol analysis as the main data gathering technique. A ranking instrument was also mailed to the respondents prior to the protocol session. The population for the study was identified as all manufacturers located in publicly-sponsored business incubators. A total of 235 incubators were in existence with approximately 47 percent of them being publicly-sponsored. Approximately 42 percent of the incubators house at least one manufacturing firm. It was estimated that there were approximately 46 manufacturing firms located in public incubators. A sample of six was used in this study. The statistical analysis included frequencies, cross tabulations, correlations, paired comparisons, and measures of association. The findings of this study suggest that the incubator-housed manufacturers' choice of evaluation models was not affected by the task nor did the selected strategy influence the amount of information used by the manufacturers. The findings indicate a need for further research to evaluate the relationships brought forth in this study. Based on the conclusions and findings of this study, recommendations for further research were given.
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Cazaubiel, Arthur. "Essais sur l'économie des plateformes." Electronic Thesis or Diss., Institut polytechnique de Paris, 2020. http://www.theses.fr/2020IPPAG005.
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Cette thèse traite de l’économie des plateformes à travers trois chapitres indépendants. Le premier développe une modélisation théorique autour des ventes exclusives, ou ventes flash. Cette pratique, très courante sur internet, consiste à proposer à des consommateurs une offre à prendre ou à laisseraujourd’hui, sans possibilité d’en bénéficier demain. Le second chapitre évalue la substituabilité des différents canaux de distribution de chambres d’hôtels en Scandinavie, notamment entre le site internet de l’hôtel, Booking,et Expedia. Nous analysons également la décision d’une chaîne d’hôtels de boycotter un canal de vente. Enfin, le troisième chapitre analyse l’implémentation d’une nouvelle stratégie par Booking auprès de ses hôteliers, et tente d’en déterminer les différentes composantesThis dissertation deals with the economics of platforms through three independent chapters. The first one develops a theoretical model around exclusive sales, or flash sales. This practice, very common on the Internet, consists in offering consumers an offer to take today, with no opportunity to benefit tomorrow. The second chapter evaluates the substitutability of hotel room distribution channels in Scandinavia, particularly between the hotel’s website, Booking, and Expedia. We also analyze the decision of a hotel chain to boycott a sales channel. Finally, the third chapter analyses the implementation of a new strategy by Booking with its suppliers
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Chun, Chen. "Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study." Doctoral thesis, 2015. http://hdl.handle.net/10071/11765.
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JEL classification: M31The operation conditions of marketing channels, regarded as the crucial external resources of enterprises, directly influence the market position of a company. Good marketing channels are significant links for enterprises to perceive market change and adjust enterprise behavior and decisions. This thesis seeks to clarify and define various factors influencing marketing channels optimization by using fast moving consuming goods (FMCG) as the focus of the research topic and by taking Rainbow Company as an example, based on data of an actual marketing channel operation and deep research on the case company. On this basis, the concept and basic framework of marketing channel optimization of FMCG enterprises has been considered from the perspective of channel relationship selection and marketing channel integration, considering the influence of direct online marketing models on traditional marketing channels. Finally, it has put forward the implementation strategy of marketing channel optimization from three aspects, building strategic alliance of marketing channels, putting more effort in developing a network channel and in strengthening regional marketing team construction by applying relevant theories and concepts of marketing channel optimization.
As condições de operação dos canais de marketing, considerados como recursos externos essenciais das empresas, influenciam diretamente o posicionamento de uma empresa no mercado. Um bom canal de marketing constitui um elemento muito significativo para que as empresas se apercebam das mudanças ocorridas no mercado e possam ajustar os seus comportamentos e decisões em conformidade. Esta tese procura clarificar e definir os diversos fatores que influenciam a otimização dos canais de marketing a partir do estudo de caso da empresa Rainbow Company e adotando, como base de pesquisa, o caso de produtos de rápido consumo (FMCG “fast moving consumer goods”). Deste modo a tese definiu o conceito e o enquadramento básico da otimização de canais de marketing sob a perspetiva da seleção de relacionamentos e da integração, considerando a influência de modelos de marketing direto online sobre os canais de marketing tradicionais. Por fim, e tendo por base as teorias e conceitos relevantes, a tese desenvolveu uma estratégia de implementação da otimização de canais de marketing sob três perspetivas: construção de alianças estratégicas; reforço do desenvolvimento de redes; e reforço do desenvolvimento de equipas de marketing regional.
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Campbell, Jeffrey Michael. "LOCALLY PRODUCED FOOD PURCHASING THROUGH RETAIL GROCERY CHANNELS: AN EVALUATION OF RELEVANT CUSTOMER AND STORE ENVIRONMENT ATTRIBUTES." 2011. http://trace.tennessee.edu/utk_graddiss/1063.
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The study examines the phenomenon of purchasing locally produced foods in retail grocery stores. Theoretical foundations from the theory of planned behavior and from the stimulus-organism-response framework were used to support and test a model that hypothesized relationships between attitude, subjective norms, perceived consumer effectiveness, perceived product availability, intention to purchase, store atmospheric responsiveness, price consciousness, and extent of purchase behavior in a retail grocery setting.
An online survey methodology was used to collect 600 responses across the United States. A two-step approach to structural equation modeling was used to test the relationships. Confirmatory factor analysis with measurement model development supported the hypotheses of store atmospheric responsiveness as a multidimensional construct reflected in four specific dimensions (1) product assortment responsiveness, (2) display factors responsiveness, (3) customer service responsiveness, and (4) store promotions responsiveness. The construct of perceived consumer effectiveness (PCE) was found to highly correlate with attitude and PCE was subsequently dropped as an independent latent construct.
Results from analysis of the fitted structural model indicated that attitude and perceived product availability were significant positive indicators of intention to purchase, while subjective norms indicated a significant negative relationship to intention to purchase. A significant positive direct effect between intention to purchase and extent of purchase and a significant positive indirect effect through that of store atmospheric responsiveness was found, suggesting that store atmospheric responsiveness partially mediates the relationship. Consumer price consciousness was found to not significantly moderate the relationship between intention to purchase and extent of purchase. From the results, academic and managerial implications were suggested. For future research directions, four distinct categories emerged; they included (1) a focus on store atmospherics, specifically store atmospheric responsiveness when shopping for locally produced foods, (2) analysis of group differences between shoppers of locally produced foods, (3) category analysis of locally produced food items, and (4) research on the pricing of locally produced foods.
Books on the topic "Marketing channels – Evaluation – Malawi"
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Chirwa, Ephraim W. Channels of distribution for consumer products in Malawi: Problems and prospects. Zomba [Malawi]: University of Malawi, Centre for Social Research, 1995.
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Egan, Colin Edward. Conflict and cooperation in the beer distribution channel: An evaluation of the marketing channels literature andan empirical investigation of the tenanted public house system.... Bradford, 1988.
Find full textBook chapters on the topic "Marketing channels – Evaluation – Malawi"
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Kumpu, Jonna, Juho Pesonen, and Johanna Heinonen. "Measuring the Value of Social Media Marketing from a Destination Marketing Organization Perspective." In Information and Communication Technologies in Tourism 2021, 365–77. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_35.
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AbstractEven though social media is one of the most significant marketing tools in tourism, the measurement of its value is still developing. Assessing return-on-investment on social media marketing is challenging. Thus, destination marketing organizations (DMOs) are nonetheless pouring money and time in social media marketing without being aware of the results. In this study, we seek to understand what DMOs are measuring in social media marketing that they do and why. The qualitative data was gathered via semi-structured interviews among eight representatives of Finnish DMOs. The interview responses were analyzed with a theory-guided content analysis method. The results demonstrate that even though the goals for social media presence are clear, the actions taken are more of an experimental nature and undocumented. Only the basic metrics that the platforms automatically provide are used and the evaluation of financial value is difficult. However, social media marketing creates value beyond financial value. Non-measurable data like customer emotions and opinions in various channels are considered as important especially to understand customer engagement. Even though the evaluation of financial value is challenging the total value of social media marketing is considered extremely valuable. Social media marketing is utilized in decision-making by top management especially with the help of measurable data. In addition to this, non-measurable insights are utilized in product development and marketing planning.
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"Performance Evaluation and Logistics." In Sales and Distribution Management for Organizational Growth, 276–306. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9981-4.ch010.
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This chapter will deal with varied areas and their interactions with the distribution system and the marketing channels of the company. The first area discussed is the evaluation of the channel members. This is important as proper evaluation of the performances and other characteristics of the channel members is connected with their motivation as well as the overall performance of the company itself. The distribution system or the marketing channels of service-oriented companies are also discussed as the economy, especially of developed countries, are fast moving towards the service sector. In the service sector the basic principles remain the same – however, there are some major differences with the marketing channels of products. The distribution channels are so complex for large organizations that a very robust information system has to be in place in order to maintain the operations of the system and also to have proper control and evaluations of the channel members. The backbone of the distribution systems of large organizations are the logistics and the supply chain management of the company. Proper utilization of the tools and techniques of modern logistics and supply chain management is a prerequisite for efficient and effective functioning of the entire distribution system. Again, in this open world, companies are increasingly looking at the entire world as their prospective customers, and hence, a proper understanding of international channel management is necessary for all companies.
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Dinçer, Hasan, Serhat Yüksel, Mustafa Tevfik Kartal, and Gökhan Alpman. "Corporate Governance-Based Evaluation of Alternative Distribution Channels in the Turkish Banking Sector Using Quality Function Deployment With an Integrated Fuzzy MCDM Method." In Advances in Educational Marketing, Administration, and Leadership, 39–77. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-8003-4.ch003.
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The aim of the chapter is to evaluate the effect of corporate governance in alternative distribution channels for the Turkish banking sector. For this purpose, an integrated fuzzy MCDM model is structured to analyze the multi-dimensional effects of corporate governance for ranking the performance of alternative distribution channels by using the phases of quality function deployment. The method is constructed with the hybrid model by considering the fuzzy DEMATEL and fuzzy TOPSIS. Initially, the consumer needs and other internal and external factors that present the dimensions of the corporate governance are defined to analyze the results using the quality function deployment approach, and then the fuzzy DEMATEL method is used for the weights of dimensions for each perspective of house of quality. The fuzzy TOPSIS is used for ranking the alternative distribution channels in the Turkish banking sector. It is concluded that in the Turkish banking sector, branch is the most preferred alternative distribution channel whereas the importance of ATM and social media is very low in comparison with others. Hence, it is believed that using other channels, such as social media and ATM, has an increasing effect in order to increase the effectiveness of the banking sector. Therefore, it can be said that necessary infrastructure should be provided to attract the attention of the parties to make banking transactions through social media and ATMs.
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Van Den Hoven, Melanie, and David R. Litz. "Organizational Metaphors and the Evaluation of Higher Education Programs, Management Practices, and Change Processes." In Advances in Educational Marketing, Administration, and Leadership, 43–68. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0457-3.ch004.
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Utilizing a conceptual framework based on Morgan's (1998) organizational metaphors, this chapter reports on a qualitative study conducted with faculty members to evaluate their experience of a new program and influence change processes in a teacher-training higher educational institution in Abu Dhabi, UAE, during a period of major educational restructuring. With respect to metaphors generated in response to overall perceptions of organizational dynamics, management practices, and change processes, the study demonstrates tensions surrounding access to channels of communication and decision making within the local educational context; however, no overt concerns on culture shock are found. Moreover, many metaphors are consistent with Morgan's original constructs, whereas a number are unique to the localized context. Organizational metaphors may thus be used as a feedback mechanism to guide systemic decision making around change initiatives within this institution, and to stimulate management research in this region and other higher educational settings.
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Nopnukulvised, Charanya, Laden Husamaldin, and Gordon Bowen. "The Differences of Hedonic Shopping Value and Purchase Intention in the Multichannel Shopping Environment for Apparel Shopping." In Leveraging Computer-Mediated Marketing Environments, 125–42. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7344-9.ch006.
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Multichannel shopping has changed the way that consumers shop by offering them more choice and convenience. The growing competitive apparel market forces retailers to assess their current marketing strategies and their implementation. It is fundamental that multichannel retailers constantly provide high levels of hedonic shopping value through multichannel shopping in order to stimulate purchase. The purpose of this chapter is to emphasize the importance of hedonic shopping value in the context of multichannel shopping (in store, website, catalogue, mobile, and social media). The benefits of this chapter are evaluation of the strengths and weaknesses of each channel from the perception of the five channels for apparel shopping based on 18 hedonic shoppers in central London by using semi-structured interviews. The result shows that store and website gain the highest in the level of hedonic shopping value for apparel shopping and those are the most likely channels in which hedonic shoppers intend to shop for apparel in the future, while shopping via catalogue shows the lowest score of both hedonic shopping value and purchase intention. This chapter suggests that exploring the hedonic shopping value that consumers derive across five channels can enhance the understanding of hedonic shopping value in the context of the multichannel shopping environment.
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Pınarbaşı, Fatih, and Habib Mehmet Akpınar. "E-Trading Decision Making." In Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage, 184–202. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0035-4.ch009.
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Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the consumer's purchasing process. Previous studies from different contexts examine electronic trade focusing on different aspects on concept. An integrative approach combining theory with cases can help to a better understanding of electronic trade and competitive markets. This study aims to examine electronic trading decision making with digital marketing approach. The study identifies a three-step marketing plan for competitive advantage about electronic trading. First step includes identifying standards, seasonalities, and anomalies related to market. Second step continues with further evaluation of market environment by including sentiment analysis and network analysis cases. Third step goes further with predicting cases by focusing on future. The study also contains solutions and recommendations, future research directions, and conclusion sections.
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Möhlenbruch, Dirk, Steffen Dölling, and Falk Ritschel. "Interactive Customer Retention Management for Mobile Commerce." In Business Information Systems, 1129–48. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-61520-969-9.ch069.
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Mobile Commerce is of growing interest for vendors and customers and with that its importance within the mix of marketing and distributing channels increases. This is of particular significance when customer retention and improved service are essential success factors. Because of their focus on customer integration the instruments of Web 2.0 offer new interactive possibilities for customer retention management. With a systematization of the new web-based applications linked to an evaluation of existing possibilities of customer retention this chapter offers a reasonable frame of reference for the utilization of Web 2.0 within the success chain of customer retention management in Mobile Commerce. Combined with existing studies of the acceptance of Web 2.0 recommendations for a successful timely order of introduction are offered to reach optimal diffusion and retention rates.
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Murphy, Jenni, and Anna Keck. "Overcoming Organizational Obstacles and Driving Change." In Cutting-Edge Technologies and Social Media Use in Higher Education, 76–102. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5174-6.ch003.
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Social media channels are tools for communication, not new communication in and of themselves. Like any form of external communication, social media is ineffective without a strategy and plan. In 2009, the College of Professional Education (CPE) at State University North began an arduous process to gain support and resources for the organizational use of social media. The case history highlights the various mechanisms, projects, and models CPE experienced during the evolution of the Social Media Team and the “Year of Social Media” initiative. Using Kotter's 8-Step Change Model, the activities are discussed across 4 stages. This approach resulted in 32 segments of evaluation – 4 stages of development and 8 steps of change. The case history and analysis specifically focus on the organizational changes that occurred in order to enable organizational usage of social media for student engagement, advocacy, and marketing. The study does not focus on the actual use of social media tools or the impact on student engagement, advocacy, and marketing. The analysis sheds light on the experiences of change with a process model applied retroactively and provides a synopsis of lessons learned.
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Nagaraj, Samala. "Customer Engagement by Fashion Brands." In Circular Economy and Re-Commerce in the Fashion Industry, 161–75. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2728-3.ch013.
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No matter what changes time and technology bring to the world, fashion has its own way of adaptation. In the present times dominated by advanced technology and information, fashion enthusiasts, marketers, and industry are facing challenges and learning to adapt the new. With the increased options of selecting favorite fashion brands through largely available channels and information, fashion customers are equipped today with greater flexibility and understanding; this challenges brands to retain customers. Marketers are using new ways and platforms to engage customers. The chapter focuses on the effective marketing strategies adopted by fashion brands to engage customers. The chapter elaborately discusses the latest technologies and platforms used to engage customers. The chapter attempts to exemplify the effective engagement strategies followed by some of the successful fashion brands. It discusses new techniques in engaging like gamification and the use of advanced analytics for evaluation.
Conference papers on the topic "Marketing channels – Evaluation – Malawi"
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He, Congxi, Shuang Wang, and Zhixin Cui. "Analysis on Evaluation Channels of Talent Training Quality for Marketing Speciality." In International Conference on Education Studies: Experience and Innovation (ICESEI 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201128.048.
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Lizehong and liutingting. "Notice of Retraction: Evaluation based AHP-entropy appliance manufacturer of marketing channels." In 2010 International Conference on Advances in Energy Engineering (ICAEE 2010). IEEE, 2010. http://dx.doi.org/10.1109/icaee.2010.5557559.
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